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FEB.10, 2021

Landscaping Business Plan Template

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Table of Content

    Do you want to start a landscaping business?

    Do you want to start a landscaping business? Well, this business primarily includes designing and maintaining peoples’ lawns by utilizing gardening skills and ideas to convert even the smallest spaces into impressive designs.

    These days, lawns have become an integral part of houses, corporate buildings, and streets. Previously landscaping services were only utilized by people who loved to beautify their space. However, now more people are utilizing the service to also play their part in saving the climate.

    Thus, opening a landscaping business plan is the right choice and it can become a profitable venture if you manage to plan and execute it effectively. If you don’t know how to open a landscaping business you can take help from this business plan for landscaping written for a startup, Land Care.

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    Executive Summary

    2.1 The Business

    Land Care will be a registered and licensed landscaping startup in Seattle. The business will aim at providing professional expertise to help people in installing and maintaining their lawns. In the initial phase, the business will serve its customers by providing the following services: lawn installation, sod laying, lawn care, and designing rock/ stone structures.

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    2.2 Management of Landscaping Business

    To manage a landscaping business plan, you need to employ skillful gardeners and landscapers. Moreover, you’ll also need to invest in landscaping tools and machinery. Besides the general startup requirements, there is a lot more to manage to run your business plan landscape company successfully. For example, advertisement plan, online presence, sales management, and finance management.

    If you are looking for how to set up a landscaping business you can take help from this landscape business plan. In this landscaping business plan on how to start a business plan landscape company, we have provided all the details of Land Care.

    2.3 Customers of Landscaping Business

    The customers of a landscaping business belong to various walks of life. They include residents, home builders, businesses & corporates, government agencies, and educational institutions.

    2.4 Business Target

    Our target is to become the most renowned and popular landscaping business in Seattle. Moreover, through our high-quality service, we aim to achieve and maintain a CSAT score above 95%. Besides, our financial targets to be achieved in the next three years are demonstrated here.

    Landscaping Business Plan - 3 Years Profit Forecast

    Business Plan for Investors
    Document for attracting equity financing for a startup or existing business. These business plans will comply with even the most complex investor requirements

    Company Summary

    3.1 Company Owner

    Land Care is started and owned by Judi Smith. Judi has done her graduation in Horticulture. She is well known for her ideas of upkeeping garden spaces. During and after her academic years, she has won many landscaping competitions.

    3.2 Why the landscaping business is being started

    Judi was always an enthusiast of garden structure design. She decided to start a landscape business plan to utilize her skills and her passion for the benefit of her customers. As well as for earning a good living.

    3.3 How the landscaping business will be started

    Step1: Drafting landscaping business description

    To ensure a successful startup it is essential to do everything with proper planning. Judi studied several landscaping business plan examples to make a landscaping business plan for her business. But due to a lack of experience in marketing and financial analysis, she decided to hire a professional to write a business plan landscape company for her. The landscape business plan she got written is provided in this lawn care business plan sample.

    Step2: Define the brand

    Judi acquired the licenses and permits required to start her own landscaping business plan. Meanwhile, she defined her services, business values & aims, and customer care policies to get identified by the target market.

    Step3: Set up everything from machinery to workforce

    After that, Judi started to back up her business with a strong workforce and the latest landscaping tools. She rented a building to set up her office. Meanwhile, she hired a co-manager to get some help in conducting interviews and tests to hire the most competent employees. Then she purchased the required inventory to run her business plan landscape company.

    Step4: Promote, market, establish a web presence

    The last thing to do was to reach out to the target market. Judi utilized the latest methods including online and social media campaigns to attract target customers. The detailed advertisement plan Judi employed to get introduced to a large audience will be provided in later sections.

    Landscaping Business Plan - Startup Cost

    Start-up Expenses  
    Legal $243,000
    Consultants $0
    Insurance $29,000
    Rent $24,000
    Research and Development $28,500
    Expensed Equipment $50,000
    Signs $4,100
    TOTAL START-UP EXPENSES $378,600
    Start-up Assets $318,000
    Cash Required $326,000
    Start-up Inventory $52,000
    Other Current Assets $203,000
    Long-term Assets $219,000
    TOTAL ASSETS $1,118,000
    Total Requirements $1,496,600
    START-UP FUNDING
    Start-up Expenses to Fund $378,600
    Start-up Assets to Fund $1,118,000
    TOTAL FUNDING REQUIRED $1,496,600
    Assets
    Non-cash Assets from Start-up $1,488,000
    Cash Requirements from Start-up $357,000
    Additional Cash Raised $51,200
    Cash Balance on Starting Date $33,800
    TOTAL ASSETS $1,930,000
    Liabilities and Capital
    Liabilities $30,000
    Current Borrowing $0
    Long-term Liabilities $0
    Accounts Payable (Outstanding Bills) $39,000
    Other Current Liabilities (interest-free) $0
    TOTAL LIABILITIES $69,000
    Capital
    Planned Investment $1,496,600
    Investor 1 $0
    Investor 2 $0
    Other $0
    Additional Investment Requirement $0
    TOTAL PLANNED INVESTMENT $1,496,600
    Loss at Start-up (Start-up Expenses) $364,400
    TOTAL CAPITAL $1,861,000
    TOTAL CAPITAL AND LIABILITIES $1,930,000
    Total Funding $1,496,600
    Any questions? Get in Touch!

    Services

    When you are owning your own landscaping business plan you can implement your creative ideas to the fullest. However, it is still necessary to write down the services you want to provide your customers in a landscape business plan template. As it will enable you to get the required inventory and to hire the employees with the relevant skills.

    • Landscaping Architectural Design Our primary service will be to decorate and beautify gardens by using architectural structures and designs. We’ll use decorative rocks, garden pebbles, stone, and other structures to define
      • Walkways
      • Stone walls
      • Bordering
      • Patios
      • Ground cover
      • Landscape stairs
      • Plant anchors
    • Lawn Installation We’ll also provide landscape and lawn installation services from scratch. In this, we’ll perform
      • Sod laying
      • Turf installation
      • Rotovating soil
      • Preseeding
      • Hydroseeding
    • Landscape Care & Maintenance We’ll also offer regular maintenance services in which we’ll perform
      • Pruning
      • Scalping
      • Grasscycling
      • Maintenance of rock and gravel landscape
    • Planting Trees/ Shrubs/ Flowers/ Vegetables
      Our last service will include cultivating plants on your lawn. We’ll plant trees, shrubs, flowers, vegetables, and fruits that would be considered best for your soil.

    Marketing Analysis of Landscaping Business

    Before opening a business plan landscape company it is essential to carry out an accurate marketing analysis. This is to know the market opportunities and your target customers. Exploring the groups of your target customers should be done before even researching on how to write a business plan for landscaping. It is because a thorough knowledge of your customers will enable you in introducing the services that would interest them.

    Note

    Marketing analysis is a stepwise process. If you are looking for a complete business plan for a landscaping company, you can take help from here. In this landscape business plan and landscaping business model we’re providing marketing analysis done for Land Care.

    5.1 Market Trends

    Landscaping services are in great demand. Firstly because they freshen and beautify the outdoor spaces. And second due to the awareness in people to keep their surroundings green. According to IBISWorld, the landscaping business plan has seen a growth rate of 1.8% during the past five years i.e. from 2016 to 2021. And the landscape business plan is expected to grow by another 1% in 2021.

    The latest stats calculated in 2021 also reports the total market size of landscaping services as $99.7 billion. Thus, the market stats are satisfactory to initiate your startup.

    5.2 Marketing Segmentation

    The potential customers of Land Care are divided into the following groups:

    Landscaping Business Plan - Marketing Segmentation

    5.2.1 Residential Community

    Our primary customers will be the residents living in our vicinity. In our city, most of the families belong to the working class and others do not have a great number of young enthusiasts to install a lawn themselves. Therefore, to beautify and maintain their outdoor they’ll need to hire professional services.

    5.2.2 Home Builders

    Our second target customers will be the construction companies and contractors who build homes. Landscaping and lawn installation increases the value of the property. Therefore, they are expected to avail of our landscape design services.

    5.2.3 Businesses & Corporates

    Nowadays, all small and large buildings of businesses and corporates contain decorative landscaped lawns. As that helps in creating a refreshing environment. This group is expected to become our potential customers as they’ll also need regular maintenance and care.

    5.2.4 Government Facilities

    Government properties, offices, public parks, bus stations, and even some streets are also marked by landscaped lawns and designs. Therefore, they will also be hiring our services.

    5.2.5 Educational Institutes

    Almost all educational institutions ranging from schools to universities contain beautiful lawns. This is to create a pleasant and natural atmosphere to promote learning. Thus, such institutions are also expected to avail of all our services.

    Market Analysis
    Potential Customers Growth Year 1 Year 2 Year 3 Year 4 Year 5 CAGR
    Residential Community 23% 31,000 32,000 34,000 36,000 38,000 10.00%
    Home Builders 14% 19,000 21,000 22,000 24,000 26,000 10.00%
    Businesses & Corporates 24% 35,000 36,000 37,000 38,000 39,000 10.00%
    Government Facilities 22% 30,000 31,000 32,000 33,000 34,000 10.00%
    Educational Institutes 17% 27,000 28,000 29,000 31,000 32,000 11.00%
    Total 100% 142,000 148,000 154,000 162,000 169,000 10%

    5.3 Business Target

    • To earn a net profit margin of $10.7k per month by the end of the second year and $21.8k per month by the end of the three years of our launch
    • To achieve an average rating above 4.8 within a year of our launch
    • To achieve a Net Promoter Score above 80%
    • To achieve and maintain a CSAT score above 95%

    Immigration Business Plan

    5.4 Product Pricing

    Our prices are a little higher than our competitors. However, we still expect to get more customers as we provide a 50% discount on the maintenance of lawns that are installed/ designed by us.

    Marketing Strategy

    No matter how efficient and skillful you are, you can never get customers without an effective marketing plan for the landscaping business plan. Thus, to make sure that your customers know about you, you should start advertising before starting a business plan landscape company. Here we’re listing how Judi decided to market her startup.

    6.1 Competitive Analysis

    The competitive aspects we’ll have to outperform our competitors are listed here:

    1. We’ll establish a website and social media account to display our works and to facilitate our customers in booking our services and in giving feedback.
    2. We’ll use the latest tools to ensure quick work delivery.
    3. We are highly client-oriented. Our skillful workers will be working in collaboration with customers to ensure that they get what they wanted.

    6.2 Sales Strategy

    • We’ll set up four different forms of landscaped lawns in our workspace to give an idea of what to expect from us.
    • We’ll advertise our services through Google Local ads service and social media sites.
    • We’ll make our website SEO to get topmost positions in Google searches.
    • We’ll offer a 50% discount on all of our services for the first 20 days of our launch.
    • We’ll offer a 50% discount on lawn maintenance/ care services for the lawns that are installed/ designed by us.
    Any questions? Get in Touch

    6.3 Sales Monthly

    Landscaping Business Plan - Sales Monthly

    6.4 Sales Yearly

    Landscaping Business Plan - Sales Yearly

    6.5 Sales Forecast

    Landscaping Business Plan - Unit Sales

    Sales Forecast      
    Unit Sales Year 1 Year 2 Year 3
    Landscaping Architectural Design 44,000 46,640 49,438
    Lawn Installation 40,000 42,400 44,944
    Landscape Care & Maintenance 31,000 32,860 34,832
    Planting Trees/ Shrubs/ Flowers/ Vegetables 29,000 30,740 32,584
    TOTAL UNIT SALES 144,000 152,640 161,798
    Unit Prices Year 1 Year 2 Year 3
    Landscaping Architectural Design $50.00 $58.00 $67.28
    Lawn Installation $55.00 $63.80 $74.01
    Landscape Care & Maintenance $40.00 $46.40 $53.82
    Planting Trees/ Shrubs/ Flowers/ Vegetables $35.00 $40.60 $47.10
    Sales
    Landscaping Architectural Design $2,200,000.00 $2,705,120.00 $3,326,215.55
    Lawn Installation $2,200,000.00 $2,705,120.00 $3,326,215.55
    Landscape Care & Maintenance $1,240,000.00 $1,524,704.00 $1,874,776.04
    Planting Trees/ Shrubs/ Flowers/ Vegetables $1,015,000.00 $1,248,044.00 $1,534,594.90
    TOTAL SALES $6,655,000.00 $8,182,988.00 $10,061,802.04
    Direct Unit Costs Year 1 Year 2 Year 3
    Landscaping Architectural Design $47.00 $55.00 $63.00
    Lawn Installation $52.00 $59.50 $69.00
    Landscape Care & Maintenance $37.00 $42.00 $48.00
    Planting Trees/ Shrubs/ Flowers/ Vegetables $32.00 $37.00 $43.00
    Direct Cost of Sales
    Landscaping Architectural Design $2,068,000.00 $2,565,200.00 $3,114,619.20
    Lawn Installation $2,080,000.00 $2,522,800.00 $3,101,136.00
    Landscape Care & Maintenance $1,147,000.00 $1,380,120.00 $1,671,916.80
    Planting Trees/ Shrubs/ Flowers/ Vegetables $928,000.00 $1,137,380.00 $1,401,129.20
    Subtotal Direct Cost of Sales $6,223,000.00 $7,605,500.00 $9,288,801.20
    Any questions? Get in Touch!

    Personnel plan

    While writing a landscape business plan you should include a detailed list of the employees you’ll hire to run your business plan landscape company. The list should also include expected/ average salaries so that you can arrange for the finances accordingly.

    The personnel plan developed for Land Care is provided here as an example.

    7.1 Company Staff

    • 1 Co-Manager to help in overall operations
    • 5 Landscapers to design, construct & beautify the outdoor area
    • 4 Gardeners to fertilize the soil, mow lawn & plant plants
    • 1 Social Media Manager to manage company’s sites
    • 1 Technician to upkeep the machinery
    • 1 Accountant to maintain financial records
    • 1 Sales Executive to execute the marketing strategy
    • 2 Cleaners
    • 2 Drivers
    • 1 Receptionist/ Call operator

    7.2 Average Salary of Employees

     Personnel Plan      
    Year 1 Year 2 Year 3
    Co-Manager $14,000 $15,400 $16,940
    Landscapers $73,000 $80,300 $88,330
    Gardeners $60,000 $66,000 $72,600
    Social Media Manager $7,000 $7,700 $8,470
    Technician $10,000 $11,000 $12,100
    Accountant $9,000 $9,900 $10,890
    Cleaners $15,000 $16,500 $18,150
    Drivers $16,000 $17,600 $19,360
    Sales Executive $8,000 $8,800 $9,680
    Receptionist/ Call Operator $7,000 $7,700 $8,470
    Total Salaries $219,000 $240,900 $264,990

    Financial Plan

    The financial plan is a crucial component when you make a landscaping business plan. In your financial plan, you should analyze projected profits and losses, gross margins, cash flows, and balance sheets to find out

    • Where to invest more in order to get the desired goals?
    • What financial decisions should be taken to achieve long term success?
    • How to ensure financial stability for your business plan landscape company?

    To help you in making a landscaping financial plan that satisfies all the above-mentioned requirements, we’re providing the financial plan sample made for Land Care.

    8.1 Important Assumptions

     General Assumptions      
    Year 1 Year 2 Year 3
    Plan Month 1 2 3
    Current Interest Rate 8.17% 8.24% 8.32%
    Long-term Interest Rate 8.30% 8.35% 8.42%
    Tax Rate 23.80% 24.40% 25.90%
    Other 0 0 0

    8.2 Break-even Analysis

    Landscaping Business Plan - Break-even Analysis

     Break-Even Analysis  
    Monthly Units Break-even 5338
    Monthly Revenue Break-even $130,000
    Assumptions:
    Average Per-Unit Revenue $234.00
    Average Per-Unit Variable Cost $0.63
    Estimated Monthly Fixed Cost $168,000

    8.3 Projected Profit and Loss

     Pro Forma Profit And Loss      
    Year 1 Year 2 Year 3
    Sales $6,655,000 $8,182,988 $10,061,802
    Direct Cost of Sales $6,223,000 $7,605,500 $9,288,801
    Other $0 $0 $0
    TOTAL COST OF SALES $6,223,000 $7,605,500 $9,288,801
    Gross Margin $432,000 $577,488 $773,001
    Gross Margin % 6.49% 7.06% 7.68%
    Expenses
    Payroll $219,000 $240,900 $264,990
    Sales and Marketing and Other Expenses $134,000 $134,000 $139,000
    Depreciation $2,250 $2,300 $2,410
    Leased Equipment $0 $0 $0
    Utilities $2,600 $2,800 $2,900
    Insurance $2,000 $2,000 $2,050
    Rent $3,000 $3,500 $3,600
    Payroll Taxes $30,000 $30,400 $31,000
    Other $0 $0 $0
    Total Operating Expenses $392,850 $415,900 $445,950
    Profit Before Interest and Taxes $39,150 $161,588 $327,051
    EBITDA $39,150 $161,588 $327,051
    Interest Expense $0 $0 $0
    Taxes Incurred $7,830 $32,318 $65,410
    Net Profit $31,320 $129,270 $261,641
    Net Profit/Sales 0.47% 1.58% 2.60%

    8.3.1 Profit Monthly

    Landscaping Business Plan - Profit Monthly

    8.3.2 Profit Yearly

    Landscaping Business Plan - Profit Yearly

    8.3.3 Gross Margin Monthly

    Landscaping Business Plan - Gross Margin Monthly

    8.3.4 Gross Margin Yearly

    Landscaping Business Plan - Gross Margin Yearly

    8.4 Projected Cash Flow

    Landscaping Business Plan - Projected Cash Flow

     Pro Forma Cash Flow      
    Cash Received Year 1 Year 2 Year 3
    Cash from Operations
    Cash Sales $52,000 $56,160 $60,653
    Cash from Receivables $19,000 $20,520 $22,162
    SUBTOTAL CASH FROM OPERATIONS $71,000 $77,390 $83,581
    Additional Cash Received
    Sales Tax, VAT, HST/GST Received $0 $0 $0
    New Current Borrowing $0 $0 $0
    New Other Liabilities (interest-free) $0 $0 $0
    New Long-term Liabilities $0 $0 $0
    Sales of Other Current Assets $0 $0 $0
    Sales of Long-term Assets $0 $0 $0
    New Investment Received $0 $0 $0
    SUBTOTAL CASH RECEIVED $72,000 $78,000 $84,000
    Expenditures Year 1 Year 2 Year 3
    Expenditures from Operations
    Cash Spending $33,000 $34,500 $35,000
    Bill Payments $15,800 $17,600 $18,200
    SUBTOTAL SPENT ON OPERATIONS $48,000 $51,000 $53,000
    Additional Cash Spent
    Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
    Principal Repayment of Current Borrowing $0 $0 $0
    Other Liabilities Principal Repayment $0 $0 $0
    Long-term Liabilities Principal Repayment $0 $0 $0
    Purchase Other Current Assets $0 $0 $0
    Purchase Long-term Assets $0 $0 $0
    Dividends $0 $0 $0
    SUBTOTAL CASH SPENT $49,000 $52,920 $57,154
    Net Cash Flow $13,000 $14,500 $16,000
    Cash Balance $24,000 $25,000 $26,000

    8.5 Projected Balance Sheet

     Pro Forma Balance Sheet      
    Assets Year 1 Year 2 Year 3
    Current Assets
    Cash $261,000 $292,320 $321,552
    Accounts Receivable $23,700 $26,544 $29,835
    Inventory $4,080 $4,570 $5,118
    Other Current Assets $1,000 $1,000 $1,000
    TOTAL CURRENT ASSETS $283,000 $316,960 $356,263
    Long-term Assets
    Long-term Assets $10,000 $10,000 $10,000
    Accumulated Depreciation $18,200 $20,384 $22,932
    TOTAL LONG-TERM ASSETS $23,900 $26,768 $30,114
    TOTAL ASSETS $285,000 $319,200 $359,100
    Liabilities and Capital Year 4 Year 5 Year 6
    Current Liabilities
    Accounts Payable $19,000 $21,280 $23,919
    Current Borrowing $0 $0 $0
    Other Current Liabilities $0 $0 $0
    SUBTOTAL CURRENT LIABILITIES $16,600 $18,592 $20,897
    Long-term Liabilities $0 $0 $0
    TOTAL LIABILITIES $15,900 $17,808 $20,016
    Paid-in Capital $29,000 $30,000 $31,000
    Retained Earnings $54,000 $58,860 $64,746
    Earnings $194,000 $211,460 $232,606
    TOTAL CAPITAL $277,000 $301,930 $332,123
    TOTAL LIABILITIES AND CAPITAL $292,900 $319,200 $359,100
    Net Worth $280,000 $305,200 $335,720

    8.6 Business Ratios

     Ratio Analysis        
    Year 1 Year 2 Year 3 INDUSTRY PROFILE
    Sales Growth 7.28% 8.07% 8.94% 3.00%
    Percent of Total Assets
    Accounts Receivable 9.22% 10.22% 11.32% 9.80%
    Inventory 5.43% 6.02% 6.67% 9.90%
    Other Current Assets 2.21% 2.45% 2.71% 2.40%
    Total Current Assets 151.10% 151.80% 152.00% 158.00%
    Long-term Assets 11.38% 11.45% 12.02% 12.00%
    TOTAL ASSETS 100.00% 100.00% 100.00% 100.00%
    Current Liabilities 4.98% 5.02% 5.07% 4.34%
    Long-term Liabilities 0.00% 0.00% 0.00% 0.00%
    Total Liabilities 7.68% 7.74% 7.81% 7.38%
    NET WORTH 101.09% 101.90% 102.84% 110.00%
    Percent of Sales
    Sales 100.00% 100.00% 100.00% 100.00%
    Gross Margin 95.03% 97.60% 100.33% 99.00%
    Selling, General & Administrative Expenses 95.60% 98.18% 100.93% 97.80%
    Advertising Expenses 1.58% 1.62% 1.67% 1.40%
    Profit Before Interest and Taxes 41.50% 42.62% 43.81% 33.90%
    Main Ratios
    Current 33 34 35 32
    Quick 31.5 32.8 33.62 33
    Total Debt to Total Assets 0.17% 0.16% 0.16% 0.40%
    Pre-tax Return on Net Worth 72.98% 73.70% 74.20% 75.00%
    Pre-tax Return on Assets 95.76% 100.55% 105.58% 111.30%
    Additional Ratios Year 1 Year 2 Year 3
    Net Profit Margin 33.67% 34.71% 35.79% N.A.
    Return on Equity 55.47% 57.19% 58.96% N.A.
    Activity Ratios
    Accounts Receivable Turnover 7.7 7.7 7.8 N.A.
    Collection Days 100 100 100 N.A.
    Inventory Turnover 31.8 33.39 34.1 N.A.
    Accounts Payable Turnover 15.7 16.1 16.5 N.A.
    Payment Days 27 27 27 N.A.
    Total Asset Turnover 2.4 2.5 2.6 N.A.
    Debt Ratios
    Debt to Net Worth -0.04 -0.03 -0.03 N.A.
    Current Liab. to Liab. 1 1 1 N.A.
    Liquidity Ratios
    Net Working Capital $238,000 $251,328 $265,402 N.A.
    Interest Coverage 0 0 0 N.A.
    Additional Ratios
    Assets to Sales 0.86 0.86 0.87 N.A.
    Current Debt/Total Assets 1% 0% 0% N.A.
    Acid Test 27 28.1 28.7 N.A.
    Sales/Net Worth 2.1 2.2 2.3 N.A.
    Dividend Payout 0 0 0 N.A.

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