Table of Content

    Do you want to start a Lawn Care business plan?

    People are giving more attention than ever to the greenery in and around their houses. Well-maintained and booming gardens have finally become an essential aspect of every residential space. Offices, residential areas, and parks are all trying to improve their green spaces. And this is where lawn care and gardening service comes in. 

    Starting a lawn care business is relatively simple as long as you have good know-how about plants and greenery. This is the perfect business to start for people who are enthusiastic about gardening. You can learn how to build a lawn care business by researching your area and investigating ways to start a business there. You can also consult business plan experts for better and more focused guidance. 

    However, if you want to do it on your own, you can read through the samples of business plans related to your business that are available on the web. This can include plans of businesses that are preparing to succession for agriculture or gardening centers. We are also providing a sample business plan for lawn care called ‘Green All the Way’ here that you can follow.

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    Executive Summary

    2.1 Our Mission

    Green All the Way will be a lawn care and gardening business setup that will aim to provide the best professional business service throughout Phoenix, Arizona. Our team will make sure that all your gardening needs are met in the best way possible. Our customers will be able to leave all their worries about their lawns and gardens up to us and relax as we get everything done. 

    2.2 Team and Management

    Green All the Way will be owned and operated by Tim Harris. His right-hand and second manager for the company will be Janet Giovani. The business will make sure that it provides efficient and good-quality lawn services to its customers. To ensure the best management, a comprehensive management plan for finances and human resources will be prepared beforehand to learn how to run a lawn service.


    In this lawn care business plan sample, we are describing all the important aspects you need to consider when starting your business.

    2.3 Our Customers

    The customers of Green All the Way will belong to all domains and backgrounds as shown by the lawn and garden services business plan. However, the key customers for the business will be:

    • Residential Communities
    • Offices with Gardens
    • Educational Facilities with Open Spaces
    • Parks

    2.4 Business Target

    The main target of the business is to provide a reliable and good-quality lawn care service that our customers can trust. We will make this possible through a well-researched business plan for a landscaping company.

    The financial goals for the first three years of our operation are described below:

    Lawn Care Business Plans - 3 Years Profit Forecast

    Franchise Business Plan
    Helps the franchisee get business case approval from the franchisor

    Company Summary

    3.1 Ownership and Company History

    Green All the Way will be owned by Tim Harris. Tim completed his bachelor’s in environmental science a year ago after which he immersed himself in research. He researched finding ways to contribute to environmental health through optimized gardens. Doing this, he got the idea to start a business that could help in this regard. 

    3.2 Mission Statement

    Tim noticed that people wanted to improve their impact on the environment but what they were lacking was proper support and instruction. Therefore, he decided to utilize his knowledge and research to solve this problem by starting his lawn and gardening service to show the benefits of business continuity planning.

    3.3 How the Lawn Care company will be started

    Step1: Write a Business Plan

    Before you get started with anything else, you will need a business plan for a garden service company. And the best way to create a useful business plan is through complete and thorough research into your market and competition. Such research will show you how to start up a lawn mowing business that is better than the already established ones.

    Step2: Define the Business

    The next step is to define your business in a way that is attractive to customers. You can achieve this by creating an image or brand around the business with values that appeal to your customers. For example, brand marketing of an organic farm business plan will revolve around helping people improve their health and the environment. 

    Step3: Find a Location 

    Tim decided to rent out a small two-room shop in a market center in Phoenix. He will start the business by finding the right team and getting the right materials for company services. 

    Step4: Company Name and Registration

    An important part of starting a business is deciding on a name that can be used for registration purposes as well as marketing. For his business, Tim decided to use the name Green All the Way and register it by following the licensing requirement mentioned in a lawn care business plan example. 

    Step5: Online Presence

    Tim wanted to make sure that his services were accessible to all. Therefore, he decided to invest in creating a simple website for his business as well as setting up social media accounts on different platforms. 

    Step6: Market it All

    The final step mentioned in any lawn care business plan sample pdf is marketing. Tim decided to create a marketing plan as part of his business plan.

    Lawn Care Business Plans - Startup Cost

    Start-up Expenses  
    Legal $130,900
    Consultants $0
    Insurance $22,200
    Rent $31,900
    Research and Development $10,000
    Expensed Equipment $52,200
    Signs $3,400
    Start-up Assets $212,400
    Cash Required $209,000
    Start-up Inventory $39,000
    Other Current Assets $292,000
    Long-term Assets $287,000
    TOTAL ASSETS $1,039,400
    Total Requirements $1,290,000
    Start-up Expenses to Fund $250,600
    Start-up Assets to Fund $1,039,400
    Non-cash Assets from Start-up $1,290,800
    Cash Requirements from Start-up $112,000
    Additional Cash Raised $59,000
    Cash Balance on Starting Date $35,000
    TOTAL ASSETS $1,496,800
    Liabilities and Capital
    Liabilities $18,200
    Current Borrowing $0
    Long-term Liabilities $0
    Accounts Payable (Outstanding Bills) $58,000
    Other Current Liabilities (interest-free) $0
    Planned Investment $1,290,000
    Investor 1 $0
    Investor 2 $0
    Other $0
    Additional Investment Requirement $0
    Loss at Start-up (Start-up Expenses) $130,600
    TOTAL CAPITAL $1,420,600
    Total Funding $1,290,000
    Any questions? Get in Touch!


    A crucial part of any business plan lawn care service is its services and their details. These details help in writing the lawn care business proposal template that you then present to the investors. 

    The landscape maintenance business plan written for Green All the Way will be somewhat similar to a fruit farm business plan due to the resemblance in some of the services. 

    As Tim decided to offer a wide variety of services, this business plan can be used for writing lawn care business plans of any type. 

    The services that Tim decided to offer through his company include:

    • Lawn Mowing Service

    Green All the Way will make sure that the lawns and gardens of their customers are well kept and healthy through a regular mowing schedule. This will not only include mowing grass but also making sure that the soil is healthy. 

    • Fertilization Services

    Our company will also provide proper fertilization services for your plants, turf, and trees to ensure that they stay healthy throughout the season. 

    • Tree Services

    The company will also provide services related to tree and flower plantation as well as management. We will make sure that all flowerbeds, trees, and shrubs are well-maintained. 

    • Pest Control

    Through pest removal and control, our company will make sure that no insects on your property can hurt your garden

    Marketing Analysis of Lawn Care Company

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    Starting a lawn maintenance business is just as hard as any other business. You need to do a lot of research to ensure that the business can thrive in the market. One of the best ways to do helpful research is to write up a business plan for gardening services. A lawn care business model helps you understand the market and how to penetrate it. 

    All good lawn care business plan examples include details about the market, the customers, and the competitors of the business.  And all of this is usually a part of market research. Market research in a grass cutting business plan will study the market conditions of the present, past, and future. 

    In this garden services business plan pdf, we are describing the marketing plan for Green All the Way that was developed to attract customers and attain success. 

    5.1 Market Trends

    According to Statista, the landscaping industry in the US has a market size of $105.35 billion. And according to NALP, the market has been growing at an average rate of 2.5% per year for the past decade and will continue to do so in the future. This ensures that businesses in this industry have the opportunity to thrive in the future as well.  

    5.2 Marketing Segmentation

    The customers of Green All the Way according to this free lawn care business plan template include:

    Lawn Care Business Plans - Marketing Segmentation

    Business Plan for Investors

    5.2.1 Residential Community

    Our main target customers will be residential communities of Phoenix as they usually have front yards as well as back yards that need maintenance. These communities also often have small parks which make them likely to need our business. 

    5.2.2 Offices with Gardens

    Our second potential customer group will be office areas that have gardens to offer a better environment for the mental health of their employees. They are expected to use our company for plantations as well as maintenance. 

    5.2.3 Educational Facilities with Open Spaces

    The third category of customers will be educational institutions that are built with open areas and green spaces for their students to walk in, relax, and play. These spaces require regular maintenance according to seasonal changes, so we expect business from them as well. 

    5.2.4 Parks

    Lastly, we also expect the local parks and gardens to use our service for maintenance and pest control.

    Market Analysis
    Potential Customers Growth Year 1 Year 2 Year 3 Year 4 Year 5 CAGR
    Residential Communities 28% 38,900 46,680 56,016 67,219 80,663 10.00%
    Offices With Gardens 20% 35,100 42,120 50,544 60,653 72,783 10.00%
    Educational Facilities 24% 33,700 40,440 48,528 58,234 69,880 10.00%
    Parks 28% 32,100 38,520 46,224 55,469 66,563 11.00%
    Total 100% 139,800 167,760 201,312 241,574 289,889 10%

    5.3 Business Target

    • Become the best lawn care service in Arizona.
    • Provide different regular packages for different customers.
    • Earn a profit margin of $20k per month by the end of the third year.
    • Maintain customer satisfaction score above 95%.

    5.4 Product Pricing

    As shown by our lawn care business plan pdf, the prices for our services will be a little higher than the competitors. But in the same price range, we will be offering more maintenance and pest control services.

    Marketing Strategy

    To develop a good cleaning and gardening services business plan, you need to understand who your competitors are and how you can look better than them. To do this, Tim decided to develop a marketing strategy as a part of his landscaping business plans. 

    In this example garden service business plan, we have described the marketing strategy for Green All the Way. You can follow this lawn care business plan template free to write the business plan for your company. 

    6.1 Competitive Analysis

    • We provide organic solutions to greenery problems.
    • All our services and plans are backed by scientific research.
    • Our customers can contact us through our website, social media, or directly through our store.
    • We use eco-friendly pest control options as compared to our competitors.

    6.2 Sales Strategy

    • We provide regular maintenance packages with all our services.
    • We will offer discounts to our returning customers.
    • We will advertise our services through posters and social media.

    6.3 Sales Monthly

    Lawn Care Business Plans - Sales Monthly

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    6.4 Sales Yearly

    Lawn Care Business Plans - Sales Yearly

    6.5 Sales Forecast

    Lawn Care Business Plans - Unit Sales

    Sales Forecast      
    Unit Sales Year 1 Year 2 Year 3
    Lawn Mowing Service 8,600 9,116 9,663
    Fertilization Services 4,200 4,452 4,719
    Tree Services 1,600 1,696 1,798
    Pest Control 1,000 1,060 1,124
    TOTAL UNIT SALES 15,400 16,324 17,303
    Unit Prices Year 1 Year 2 Year 3
    Lawn Mowing Service $80.00 $92.80 $107.65
    Fertilization Services $75.00 $87.00 $100.92
    Tree Services $140.00 $162.40 $188.38
    Pest Control $225.00 $261.00 $302.76
    Lawn Mowing Service $688,000.00 $845,964.80 $1,040,198.32
    Fertilization Services $315,000.00 $387,324.00 $476,253.59
    Tree Services $224,000.00 $275,430.40 $338,669.22
    Pest Control $225,000.00 $276,660.00 $340,181.14
    TOTAL SALES $1,452,000.00 $1,785,379.20 $2,195,302.26
    Direct Unit Costs Year 1 Year 2 Year 3
    Lawn Mowing Service $20.00 $22.00 $23.10
    Fertilization Services $17.00 $18.70 $19.64
    Tree Services $50.00 $55.00 $57.75
    Pest Control $40.00 $44.00 $46.20
    Direct Cost of Sales
    Lawn Mowing Service $172,000.00 $200,552.00 $223,214.38
    Fertilization Services $71,400.00 $83,252.40 $92,659.92
    Tree Services $80,000.00 $93,280.00 $103,820.64
    Pest Control $40,000.00 $46,640.00 $51,910.32
    Subtotal Direct Cost of Sales $363,400.00 $423,724.40 $471,605.26

    Personnel plan

    An essential aspect of every business is its employees. This is an important part of every business plan; be it a nursery business plan or a business plan for a lawn care startup. Tim also included the details about his team in his business plan for a lawn care company. You can follow this example or the lawn care business plan templates available on the web to develop the team structure for your company. 

    7.1 Company Staff

    • 1 Co-Manager to help in overall operations
    • 5 Trained Landscape Gardeners
    • 1 Driver
    • 1 Technician to upkeep the machinery
    • 1 Web Developer for developing and handling the website
    • 2 Sales Executives to organize and promote sales
    • 1 Accountant
    • 1 Receptionist

    7.2 Average Salary of Employees

     Personnel Plan      
    Year 1 Year 2 Year 3
    Co-Manager $35,000 $38,500 $42,350
    Landscape Gardeners $175,000 $192,500 $211,750
    Driver $22,500 $24,750 $27,225
    Technician $22,500 $24,750 $27,225
    Web Developer $22,500 $24,750 $27,225
    Sales Executive $42,500 $46,750 $51,425
    Accountant $22,500 $24,750 $27,225
    Receptionist $22,500 $24,750 $27,225
    Total Salaries $365,000 $401,500 $441,650

    Financial Plan

    The success of a business isn’t just determined by its profits. Every aspect of the business needs to be managed to make sure that the success is sustainable. For a sample lawn care business plan , you have to manage the profits in a way that the cost of starting a lawn care business is balanced. This needs to be done no matter what your business is. It is even a part of mushroom farm business plan. 

    You can manage your finances by conducting a financial analysis of your processes so that you can not only earn enough to balance the lawn care start up cost but also expand the business. For this, Tim included an analysis of the company’s expenses as well as monthly and yearly profits. The detailed financial analysis for Green All the Way can be seen for more information.

    8.1 Important Assumptions

     General Assumptions      
    Year 1 Year 2 Year 3
    Plan Month 1 2 3
    Current Interest Rate 8.12% 8.20% 8.26%
    Long-term Interest Rate 8.40% 8.44% 8.47%
    Tax Rate 24.03% 24.21% 24.60%
    Other 0 0 0

    8.2 Break-even Analysis

    Lawn Care Business Plans - Break-even Analysis

     Break-Even Analysis  
    Monthly Units Break-even 5340
    Monthly Revenue Break-even $132,500
    Average Per-Unit Revenue $231.00
    Average Per-Unit Variable Cost $0.62
    Estimated Monthly Fixed Cost $163,800

    8.3 Projected Profit and Loss

     Pro Forma Profit And Loss    
    Year 1 Year 2 Year 3
    Sales $1,452,000 $1,785,379 $2,195,302
    Direct Cost of Sales $363,400 $423,724 $471,605
    Other $0 $0 $0
    TOTAL COST OF SALES $363,400 $423,724 $471,605
    Gross Margin $1,088,600 $1,361,655 $1,723,697
    Gross Margin % 74.97% 76.27% 78.52%
    Payroll $365,000 $401,500 $441,650
    Sales and Marketing and Other Expenses $145,000 $148,000 $156,000
    Depreciation $2,300 $2,350 $2,500
    Leased Equipment $0 $0 $0
    Utilities $2,900 $3,000 $3,100
    Insurance $2,100 $2,100 $2,100
    Rent $2,900 $3,000 $3,200
    Payroll Taxes $24,000 $25,000 $27,000
    Other $0 $0 $0
    Total Operating Expenses $544,200 $584,950 $635,550
    Profit Before Interest and Taxes $544,400 $776,705 $1,088,147
    EBITDA $544,400 $776,705 $1,088,147
    Interest Expense $0 $0 $0
    Taxes Incurred $108,880 $155,341 $217,629
    Net Profit $435,520 $621,364 $870,518
    Net Profit/Sales 29.99% 34.80% 39.65%
    Any questions? Get in Touch

    8.3.1 Profit Monthly

    Lawn Care Business Plans - Profit Monthly

    8.3.2 Profit Yearly

    Lawn Care Business Plans - Profit Yearly

    8.3.3 Gross Margin Monthly

    Lawn Care Business Plans - Gross Margin Monthly

    8.3.4 Gross Margin Yearly

    Lawn Care Business Plans - Gross Margin Yearly

    8.4 Projected Cash Flow

    Lawn Care Business Plans - Project Cash Low

     Pro Forma Cash Flow      
    Cash Received Year 1 Year 2 Year 3
    Cash from Operations
    Cash Sales $51,000 $55,080 $59,486
    Cash from Receivables $22,000 $23,760 $25,661
    SUBTOTAL CASH FROM OPERATIONS $73,000 $79,570 $85,936
    Additional Cash Received
    Sales Tax, VAT, HST/GST Received $0 $0 $0
    New Current Borrowing $0 $0 $0
    New Other Liabilities (interest-free) $0 $0 $0
    New Long-term Liabilities $0 $0 $0
    Sales of Other Current Assets $0 $0 $0
    Sales of Long-term Assets $0 $0 $0
    New Investment Received $0 $0 $0
    SUBTOTAL CASH RECEIVED $74,000 $79,000 $85,000
    Expenditures Year 1 Year 2 Year 3
    Expenditures from Operations
    Cash Spending $42,000 $42,000 $45,000
    Bill Payments $27,000 $28,000 $31,000
    SUBTOTAL SPENT ON OPERATIONS $69,000 $70,000 $76,000
    Additional Cash Spent
    Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
    Principal Repayment of Current Borrowing $0 $0 $0
    Other Liabilities Principal Repayment $0 $0 $0
    Long-term Liabilities Principal Repayment $0 $0 $0
    Purchase Other Current Assets $0 $0 $0
    Purchase Long-term Assets $0 $0 $0
    Dividends $0 $0 $0
    SUBTOTAL CASH SPENT $69,000 $74,520 $80,482
    Net Cash Flow $21,000 $23,000 $25,000
    Cash Balance $27,000 $30,000 $33,000


    8.5 Projected Balance Sheet

     Pro Forma Balance Sheet    
    Assets Year 1 Year 2 Year 3
    Current Assets
    Cash $275,000 $308,000 $338,800
    Accounts Receivable $24,000 $26,880 $30,213
    Inventory $4,300 $4,816 $4,900
    Other Current Assets $1,000 $1,000 $1,000
    TOTAL CURRENT ASSETS $282,000 $315,840 $355,004
    Long-term Assets
    Long-term Assets $10,000 $10,000 $10,000
    Accumulated Depreciation $19,400 $21,728 $24,444
    TOTAL LONG-TERM ASSETS $24,400 $27,328 $30,744
    TOTAL ASSETS $294,000 $329,280 $370,440
    Liabilities and Capital Year 4 Year 5 Year 6
    Current Liabilities
    Accounts Payable $18,700 $20,944 $23,541
    Current Borrowing $0 $0 $0
    Other Current Liabilities $0 $0 $0
    SUBTOTAL CURRENT LIABILITIES $19,000 $21,280 $23,919
    Long-term Liabilities $0 $0 $0
    TOTAL LIABILITIES $15,000 $16,800 $18,883
    Paid-in Capital $30,000 $30,000 $31,000
    Retained Earnings $53,000 $57,770 $63,547
    Earnings $193,400 $210,806 $231,887
    TOTAL CAPITAL $285,000 $310,650 $341,715
    TOTAL LIABILITIES AND CAPITAL $300,000 $329,280 $370,440
    Net Worth $293,400 $319,806 $351,787


    8.6 Business Ratios

     Ratio Analysis        
    Year 1 Year 2 Year 3 INDUSTRY PROFILE
    Sales Growth 7.25% 8.03% 8.90% 3.00%
    Percent of Total Assets
    Accounts Receivable 9.21% 10.20% 11.31% 9.80%
    Inventory 5.39% 5.97% 6.62% 9.90%
    Other Current Assets 2.11% 2.34% 2.59% 2.40%
    Total Current Assets 149.80% 151.00% 152.00% 158.00%
    Long-term Assets 11.55% 11.60% 11.64% 12.00%
    TOTAL ASSETS 100.00% 100.00% 100.00% 100.00%
    Current Liabilities 4.90% 4.94% 4.98% 4.34%
    Long-term Liabilities 0.00% 0.00% 0.00% 0.00%
    Total Liabilities 7.59% 7.65% 7.72% 7.38%
    NET WORTH 100.45% 101.25% 102.19% 110.00%
    Percent of Sales
    Sales 100.00% 100.00% 100.00% 100.00%
    Gross Margin 94.60% 97.15% 99.87% 99.00%
    Selling, General & Administrative Expenses 93.56% 96.09% 98.78% 97.80%
    Advertising Expenses 1.52% 1.56% 1.60% 1.40%
    Profit Before Interest and Taxes 41.50% 42.62% 43.81% 33.90%
    Main Ratios
    Current 34 35 36 32
    Quick 33 33.8 34.645 33
    Total Debt to Total Assets 0.18% 0.18% 0.17% 0.40%
    Pre-tax Return on Net Worth 74.08% 74.89% 75.00% 75.00%
    Pre-tax Return on Assets 96.30% 101.12% 106.17% 111.30%
    Additional Ratios Year 1 Year 2 Year 3
    Net Profit Margin 33.56% 34.60% 35.67% N.A.
    Return on Equity 55.80% 57.53% 59.31% N.A.
    Activity Ratios
    Accounts Receivable Turnover 7.7 7.8 7.8 N.A.
    Collection Days 100 100 100 N.A.
    Inventory Turnover 32.4 34.02 35 N.A.
    Accounts Payable Turnover 15.6 16 16.3 N.A.
    Payment Days 27 27 27 N.A.
    Total Asset Turnover 2.5 2.5 2.6 N.A.
    Debt Ratios
    Debt to Net Worth -0.04 -0.03 -0.04 N.A.
    Current Liab. to Liab. 1 1 1 N.A.
    Liquidity Ratios
    Net Working Capital $244,000 $257,664 $272,093 N.A.
    Interest Coverage 0 0 0 N.A.
    Additional Ratios
    Assets to Sales 0.85 0.87 0.89 N.A.
    Current Debt/Total Assets 1% 0% 0% N.A.
    Acid Test 29 29.12 29.16 N.A.
    Sales/Net Worth 2.1 2.2 2.2 N.A.
    Dividend Payout 0 0 0 N.A.


    • How do I write a lawn care business plan?

    You can write a business plan for your lawn care business by following the lawn care business plan template detailed above.

    • Is lawn care a good investment?

    Yes. However, the success of a lawn care business depends on the cost to start a lawn care business in your location, the competition in the market, and your service quality. 

    • How much do most lawn care companies make?

    Many lawn care companies can earn up to $50,000-$250,000 a year depending on the scope of their services. You can estimate these details by developing a lawn care company business plan like the one above.

    Download Lawn Care Business Plan Sample in pdf