Mobile Application Business Plan

Our mobile app startup business plan have helped 190+ clients attract more than $124m in financing

Why Us?

OGScapital knows the secret in preparing a business plan for mobile apps startup that will raise the money you need.

  • 1

    Results-driven solutions

    Your mobile app development business plan will comply with all investor requirements. Our dedicated team will emphasize your business plan for developing an app unique advantages and attractiveness, highlighting the market potential, investment returns, and competitiveness of your value proposition.

  • 2

    Strategic advice

    We do more than structure your inputs in a professional way. We also take our internal knowledge and market research into account. We will challenge your business idea, adding best practices and providing guidance that will make your ideas more attractive to investors.

  • 3

    Experienced team

    All of our experts are MBA fellows from TOP10 schools. Together, we can boast wide-ranging experience working in senior positions in top investment banks, consulting companies like PWC, Deloitte, UBS, and Morgan Stanley and serving Fortune 1000 clients.

  • 4

    High-quality market research

    Your mobile application business plan will include market analysis and research from globally recognized research firms including IBISworld, Datamonitor, MarketLine, Statista, etc. In addition we are using our network of industry experts and opinion leaders.

  • 5

    Full customization

    Each document is prepared from scratch, with rich and eye-catching design that utilizes graphics, tables, pie charts and illustrations. No templates and no ready-made solutions. Three MBA consultants will work on your business plan for mobile apps.

  • 6


    OGScapital connects you with our extensive and global network of investors. Our network includes different profile of investors, such as venture capitalists, private equity funds, angel investors, banks/private lenders and international financial institutions.

Key types of mobile application development business plans

OGScapital has huge experience in delivering add value to various mobile app businesses

Native Apps

Web Applications

iOS Applications

Android Applications

Hybrid Applications

Our solution

OGS with help you meet your goals by creating a mobile application business plan that will comply fully with all investor and government body (licensing) requirements.


  • Users:   Family & Friends Seed Funders, Angel Investors and Venture Capitalists, Government Bodies and Private Equity Funds

  • Document size:  40-50 pages

  • Timeframe:   12 days

  • Graphic design:  included

  • Unlimited revisions:   included

  • Assigned team:   3 senior experts with a project lead

  • Rush Delivery Service:  Available

Document contents:
  • Executive Summary
  • Competitive Analysis
  • Business Model
  • Mission/Goals
  • Overview of mobile app
  • SWOT Analysis
  • Marketing Mix
  • Market Analysis
  • Market Forecast
  • Exit Strategy
  • Business/Operating Strategy
  • 5 Forces Analysis
  • Marketing Strategy
  • Use of Proceeds

Illustrative mobile apps business plan samples

Our investor-ready business plans are designed by our team of graphic designers.



How much does an OGScapital business plan for mobile apps cost?

Our fees are highly competitive and entirely reasonable, scaling up or down according to task complexity


What sections will be included in the mobile app startup business plan?

Content varies depending on the client’s needs. We know that making a business plan for developing an app for investorsis not a one-size-fits-all process. All documents, though, include the following key sections: market analysis, business model description, operational strategy, goals, financial model, etc


Can you guarantee that my mobile application business plan will lead to successful fundraising?

We can guarantee that the mobile application business plan we prepare for you will comply fully with investor/lender requirements. However, we cannot take responsibility for the success of your fundraising efforts—there are simply too many factors that we cannot control (e.g., your credit score, relevant experience, etc.)

How it works

OGScapital will work closely with you and provide guidance throughout the process.

Your mobile app startup business plan in 4 easy steps

Step 1

Fill out our online form

Step 2
A senior expert will get in touch with you to discuss your needs.
Step 3

We will begin writing a mobile app development business plan for investors and issue a draft within 10-15 days.

Step 4

We consider your comments, revise as necessary, and issue the final business plan for mobile apps.

Any questions? Get in Touch!


    Our clients are our top priority, and we do everything in our power to not just meet but to exceed our client’s expectations.

    OGScapital are in the TOP3 on Trustpilot with a score of 9.5/10.

    Amar N.


    Fantastic work, will highly recommend

    Alex and team have been fantastic. We did very much enjoy the structure they have put in place to allow a great collaboration but also their huge ability to translate our vision into reality.

    ∙ Amar N.

    Andrea N.



    Alex Silensky was extraordinary. Very responsive and extremely patient. The depth of research in our market was great.

    ∙ Andrea N.

    Sabastin M.


    Received more than expected!

    All the custom graphs and charts tailored to my business helped make the goals in mind look more achievable!

    ∙ Sabastin M.

    CEO, SaaS Company


    They were able to knock it out of the ballpark.

    OGScapital’s work has been met with high praise. The new business plan is well thought out and fine-tuned. Customers can expect a diligent and hard-working team that delivers cutting-edge solutions.

    ∙ CEO, SaaS Company



    My experience with OGScapital

    My partners and I had a great experience with OGScapital and we are satisfied with the final results. The communication and cooperation were excellent and top notch. We look forward to work with them again. Regards

    ∙ CurlyMoe-71536

    Christopher Consol. CEO, Giant General, Corp


    They did what they said they would, following the discussed timeline and price.

    Impressively, OGScapital lived to their promise and delivered the business plan on time, which impressed the company’s investors. The team excellently handled the entire collaboration, from start to finish. Overall, they were trustworthy.

    ∙ Christopher Consol. CEO, Giant General, Corp



    My experience with OGScapital

    I had searched for a company to produce a business plan. It was a very tough decision as there are so many out there offering the same service. I decided to go with OGScapital not because they were the cheapest but because from my very first phone call Alex was a professional. He was not pushy, he was very calm and patient in answering all my questions that made me feel comfortable in doing business with them. From my 50% deposit to my final payment, my experience dealing with Alex was EXECLLENT ! OGScapital delivered a product on time that I am very pleased with. I would highly recommend anyone seeking a business plan to go with OGScapital !!!!!

    ∙ jd-60650



    Magnificent work, just love it!!

    I cant put words one the work I got, they just blow my mind. I didn’t see that coming. When I got the draft I was speechless, I thought it’s good but not that good. They really put every details you will need. And the time is really quick, just like we agreed. Price is normal, if you look other places it will be much higher. But I can not give you the guarantee that I will give you here. Pleasure to work with alex

    ∙ Wail.kabiri

    About us

    OGScapital was established in 2006 by 8 partners. Since then, we have become the #1 business plan company with a track record including more than 5,000 satisfied clients. OGScapital has a specific team of consultants focused on development industry only. In addition we have wide-ranging experience working in globally recognized investment banks and consulting companies (PWC, Bain, Deloitte) and serving Fortune 1000 clients.


    OGScapital was established in 2006


    Our documents have helped attract $124m+ for mobile app projects


    Our senior experts have experience spanning 42+ industries


    Our track record includes 190 happy clients from Mobile App industry


    Our team includes 60 consultants including 5 mobile development professionals


    OGScapital has access to a network of 300+ investors

    Our clients

    More than 5,000 companies have used OGScapital’s services.

    African Energy Distributor
    Lyndon Energy
    Global Impact
    The Smugglers Inn
    Baggage Freight
    ContinEight Group Corp.
    Real Estate Company
    Precision Science
    Panama Wildlife Corp.
    Tiger City
    Manatee Holdings LTD
    FOX Models
    Einstein HR
    Destinations USA
    Saleem Technologies
    888 Markets
    Vertical Studio
    Pure Loyalty
    Pronto Hotel
    Flip Flop Shops
    Waves Coffee House
    Sylvan Learning
    Blaze Pizza
    Twin Peaks
    Heavy Rus Cargo
    Go Kin
    Gat Patch
    Diamond Sun Labs
    Strawberry Star
    Ayurveda Service

    Any questions? Get in Touch!

      Mobile Application Development Business Plan

      Mobile applications don’t come cheap, especially when they are of extraordinarily high quality. A well-made mobile application could cost around ten thousand dollars to two hundred thousand dollars (or more.) You’d be surprised to see how expensive something as straightforward as a calculator application can be. It is a significant reason why more and more developers are looking for a business plan for mobile apps.

      They know how lucrative this field is and how much money they can make if they develop an app that people would download. However, merely developing a mobile application is not enough. You also have to create a business plan for mobile apps to ensure your project has structure and remains organized. A mobile app startup business plan is immensely important, whether it is for a mobile application or anything else.

      It provides you direction, ensuring that you have a well-thought-out strategy to bring your idea to fruition. Are you looking for sample business plan for mobile apps? If the answer is yes, continue reading this piece as it discusses some essential elements pertinent to developing a business plan application mobile.

      Types of Mobile Applications

      Any individual planning to develop a mobile application will ultimately have to decide the type of app they want to build. There are thousands of mobile apps available these days, and it would be fair to say that the market is incredibly saturated. The only way to succeed is to come up with a fresh idea or to develop an improved version of an app that already exists. Here are the three main mobile application types:

      • Native Apps
      • Web Applications
      • Hybrid Applications

      Platforms for a Mobile Application

      There are tons of platforms that you can take advantage of to develop your mobile application. Some of them are relatively straightforward, while others require years of training and are only for pros. Nevertheless, with a wide array of options, you can get your app development dreams up and running by choosing a platform and starting your entrepreneurial journey.

      Business Plan for Mobile Apps

      Merely launching your app stores is not enough. As mentioned earlier, the mobile app landscape is quite vast. So, you will need to dedicate a major chunk of your budget towards your marketing strategy to ensure people download the application.

      More importantly, you will need a well-thought-out business plan for mobile apps mentioning your overall app development cost, including the platform’s and feature’s prices. While not every business plan for developing an app is the same, most of them have several things in common. This mobile application business plan template providesa general overview of the elements present in a mobile application business development plan.

      Executive Summary

      You must create a thorough and precise executive summary for mobile app business, introducing your project to potential investors. Consider providing a brief yet informative summary of what they can expect from your business plan for mobile apps and where they will find the pertinent details.

      Identification of the Problem

      In this part of your business plan for mobile apps, you will show the investors how your business will fulfill particular mobile app needs of the users. For this, you will need to identify and highlight the problem people face, proving that they will buy your app and your business will be profitable.

      Potential Solutions

      Identifying the problems people face is not enough when creating a mobile application business plan, you also need to provide a list of potential solutions to help them. List your solutions in this portion of your business plan for mobile apps, showing how your app will eliminate people’s various problems. It would be best if you came up with a unique solution to impress the investors.

      Unique Selling Points

      As discussed earlier, there are more than two million applications on the App Store and almost three million apps on the Play Store. With so thousands of other android and iOS on the horizon, you must ensure your app stands out from the rest to make your business plan for developing an app profitable.

      Consider highlighting the aspects that make your app unique to impress investors with your idea. Of course, no USPs or value propositions are set in stone. They may change with some new features and updates when you introduce the app in the market. Nevertheless, it would help if you had a strong starting point to make your mobile app business plan worth the investor’s time.

      Strategic Objectives

      Investors want to know how your project will align with their targets. Creating a well-written mobile app startup business plan will provide them with the right details ensuring your win their trust. Mentioning your target revenue, acquisition strategy, and end goal could work wonders and provide investors with clear information regarding how you aim to fulfill your business’s and their objectives.

      Company Profile

      Like every business plan, mobile application business plans also have company profiles. Why? Because investors want to know who they are aligning themselves with. You can start by providing info about your startup, where you registered it, who the key players in your team are, your operational strategies, the shareholders, and other pertinent information.

      While these were the main elements you will find in every mobile application development business plan, here are some other additions that you should consider adding depending upon the scope and nature of your app:

      • History
      • Projections
      • Market Size/Competitors
      • SWOT analysis.

      Financing in Mobile Application Business Plan

      As discussed earlier, developing a mobile application takes time and requires an incredibly high amount of money. You may be aiming to create a straightforward app like “calculator” or “calendar,” but it comes at a cost, and in most cases, it requires you to break the bank.

      Fortunately, you don’t have to empty your bank account to make your app development dreams come true as you can get financed. Tons of highl-profile developers received thousand of dollars worth of financing to develop their mobile applications. You can also get financed. All you need to have is a well-written business plan for mobile apps to impress investors.

      You’d be astonished to see the number of people looking to invest in mobile apps with potential. It would be best to dedicate a decent chunk of your time to create a helpful and user-friendly app idea, ensuring you get financed.

      Sure, you can create a mobile application business plan without anyone’s assistance, but it is quite risky in most cases. You can increase your chances of receiving the financing you want by getting a team of professionals to write your mobile application’s startup business plan for developing an app. At OGS Capital, we can create a winning mobile app startup business plan for you, ensuring you get adequate funding to fulfill your entrepreneurial dreams.

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