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Mobile Application Business Plan

Our mobile app startup business plan have helped 190+ clients attract more than $124m in financing


Why Us?

OGScapital knows the secret in preparing a business plan for mobile apps startup that will raise the money you need.


Results-driven solutions

Your mobile app development business plan will comply with all investor requirements. Our dedicated team will emphasize your business plan for developing an app unique advantages and attractiveness, highlighting the market potential, investment returns, and competitiveness of your value proposition.


Strategic advice

We do more than structure your inputs in a professional way. We also take our internal knowledge and market research into account. We will challenge your business idea, adding best practices and providing guidance that will make your ideas more attractive to investors.


Experienced team

All of our experts are MBA fellows from TOP10 schools. Together, we can boast wide-ranging experience working in senior positions in top investment banks, consulting companies like PWC, Deloitte, UBS, and Morgan Stanley and serving Fortune 1000 clients.


High-quality market research

Your mobile application business plan will include market analysis and research from globally recognized research firms including IBISworld, Datamonitor, MarketLine, Statista, etc. In addition we are using our network of industry experts and opinion leaders.


Full customization

Each document is prepared from scratch, with rich and eye-catching design that utilizes graphics, tables, pie charts and illustrations. No templates and no ready-made solutions. Three MBA consultants will work on your business plan for mobile apps.



OGScapital connects you with our extensive and global network of investors. Our network includes different profile of investors, such as venture capitalists, private equity funds, angel investors, banks/private lenders and international financial institutions.

Key types of mobile application development business plans

OGScapital has huge experience in delivering add value to various mobile app businesses

Our solution

OGS with help you meet your goals by creating a mobile application business plan that will comply fully with all investor and government body (licensing) requirements.


  • Users: Family & Friends Seed Funders, Angel Investors and Venture Capitalists, Government Bodies and Private Equity Funds

  • Size: 40-50 pages
  • Timeframe: 12 days
  • Graphic design: included
  • Unlimited revisions: included
  • Assigned team: 3 senior experts with a project lead
  • Rush Delivery Service: Available

Document contents:
  • Executive Summary
  • Competitive Analysis
  • Business Model
  • Mission/Goals
  • Overview of mobile app
  • SWOT Analysis
  • Marketing Mix
  • Market Analysis
  • Market Forecast
  • Exit Strategy
  • Business/Operating Strategy
  • 5 Forces Analysis
  • Marketing Strategy
  • Use of Proceeds
Illustrative mobile apps business plan samples

Our investor-ready business plans are designed by our team of graphic designers.


How much does an OGScapital business plan for mobile apps cost?

Our fees are highly competitive and entirely reasonable, scaling up or down according to task complexity

What sections will be included in the mobile app startup business plan? 

Content varies depending on the client’s needs. We know that making a business plan for developing an app for investorsis not a one-size-fits-all process. All documents, though, include the following key sections: market analysis, business model description, operational strategy, goals, financial model, etc

Can you guarantee that my mobile application business plan will lead to successful fundraising? 

We can guarantee that the mobile application business plan we prepare for you will comply fully with investor/lender requirements. However, we cannot take responsibility for the success of your fundraising efforts—there are simply too many factors that we cannot control (e.g., your credit score, relevant experience, etc.)

How it works

OGScapital will work closely with you and provide guidance throughout the process.

Your mobile app startup business plan in 4 easy steps

Step 1
Step 2
A senior expert will get in touch with you to discuss your needs.
Step 3

We will begin writing a mobile app development business plan for investors and issue a draft within 10-15 days.

Step 4

We consider your comments, revise as necessary, and issue the final business plan for mobile apps.

Any questions? Get in Touch!


Our clients are our top priority, and we do everything in our power to not just meet but to exceed our client’s expectations.

OGScapital are in the TOP3 on Trustpilot with a score of 9.5/10.

Valentin Marinov

excellent work

excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!

∙ Valentin Marinov
David d.

Definitely use Alex and his team – one of the best business plans I’ve ever seen!!

I was skeptical at first to use a company that I haven't heard of before, but after my first phone call with Alex it became very clear that Alex was the right person for the Job. He not only gave me full confidence to take him on, but his performance was outstanding. He fully understood the business very quickly and didn't need much from me to get going! Alex delivered the final business plan for me before it was needed with the first draft only needing a couple of changes, I was absolutely blown away. I have already referred Alex to two of my friends and I will most definitely be using Alex again. Thank you again Alex for you amazing work. My investors and partners were truly impressed! I very much look forward to working with you again in the near future! Kind regards, David

∙ David d.
Mohit R.

L-1 Update – RateGain – KOTHARI, Siddharth

Alex has been super quick with his responses to my emails. I needed my business plan very urgently and whether it was Saturday or Sunday, Alex made sure that i had my plan ready in the shortest amount of time possible. My finance team is also very impressed. Well done Alex and keep up the good work!!!!! Sid Kothari Executive Vice President www.rategain.com 470.422.8578 8300 Greensboro Drive, Suite 800, Mclean, VA, 22102

∙ Mohit R.
Marc Jacobs

Great service

Great service. Good turnaround time and quality work. Thanks!

∙ Marc Jacobs
Renee M.

Great Work!!

Had the pleasure of working with Alex on a business plan for a new venture. The end result looks very professional. His communication is always prompt and he was very patient with my detailed requests. I would definitely work with this company in the future.

∙ Renee M.

Brilliant service

Brilliant service. Quick delivery. Highly professional team.value for money.

∙ Aaliya
Jennifer H. Adair

We had a great experience with OGScapital

We had a great experience with OGScapital. They were quick, on top of the BCP, and got us exaclty what we needed. We also had an issue with completing a task in a certain time required and they were nice enough to help us out and allow us an additional week. Thank you Alex for all your help!

∙ Jennifer H. Adair
Sohaib Ahmad

Very Efficient Service

Very Efficient Service! Knowledgeable team! Helped me to get the positive result from the concerned entity Very happy with the outcome; Alex and his team are highly efficient,committed professionals with a diverse bank of knowledge.

∙ Sohaib Ahmad

About us

OGScapital was established in 2006 by 8 partners. Since then, we have become the #1 business plan company with a track record including more than 5,000 satisfied clients. OGScapital has a specific team of consultants focused on development industry only. In addition we have wide-ranging experience working in globally recognized investment banks and consulting companies (PWC, Bain, Deloitte) and serving Fortune 1000 clients.


OGScapital was established in 2006


Our documents have helped attract $124m+ for mobile app projects


Our senior experts have experience spanning 42+ industries


Our track record includes 190 happy clients from Mobile App industry


Our team includes 60 consultants including 5 mobile development professionals


OGScapital has access to a network of 300+ investors

Our clients

More than 5,000 companies have used OGScapital’s services.

African Energy Distributor
Lyndon Energy
Global Impact
The Smugglers Inn
Baggage Freight
ContinEight Group Corp.
Real Estate Company
Precision Science
Panama Wildlife Corp.
Tiger City
Manatee Holdings LTD
FOX Models
Einstein HR
Destinations USA
Saleem Technologies
888 Markets
Vertical Studio
Pure Loyalty
Pronto Hotel
Flip Flop Shops
Waves Coffee House
Sylvan Learning
Blaze Pizza
Twin Peaks
Heavy Rus Cargo
Go Kin
Gat Patch
Diamond Sun Labs
Strawberry Star
Ayurveda Service
Any questions? Get in Touch!

Mobile Application Development Business Plan

Mobile applications don’t come cheap, especially when they are of extraordinarily high quality. A well-made mobile application could cost around ten thousand dollars to two hundred thousand dollars (or more.) You’d be surprised to see how expensive something as straightforward as a calculator application can be. It is a significant reason why more and more developers are looking for a business plan for mobile apps.

They know how lucrative this field is and how much money they can make if they develop an app that people would download. However, merely developing a mobile application is not enough. You also have to create a business plan for mobile apps to ensure your project has structure and remains organized. A mobile app startup business plan is immensely important, whether it is for a mobile application or anything else.

It provides you direction, ensuring that you have a well-thought-out strategy to bring your idea to fruition. Are you looking for sample business plan for mobile apps? If the answer is yes, continue reading this piece as it discusses some essential elements pertinent to developing a business plan application mobile.

Types of Mobile Applications

Any individual planning to develop a mobile application will ultimately have to decide the type of app they want to build. There are thousands of mobile apps available these days, and it would be fair to say that the market is incredibly saturated. The only way to succeed is to come up with a fresh idea or to develop an improved version of an app that already exists. Here are the three main mobile application types:

  • Native Apps
  • Web Applications
  • Hybrid Applications

Platforms for a Mobile Application

There are tons of platforms that you can take advantage of to develop your mobile application. Some of them are relatively straightforward, while others require years of training and are only for pros. Nevertheless, with a wide array of options, you can get your app development dreams up and running by choosing a platform and starting your entrepreneurial journey.

Business Plan for Mobile Apps

Merely launching your app stores is not enough. As mentioned earlier, the mobile app landscape is quite vast. So, you will need to dedicate a major chunk of your budget towards your marketing strategy to ensure people download the application.

More importantly, you will need a well-thought-out business plan for mobile apps mentioning your overall app development cost, including the platform’s and feature’s prices. While not every business plan for developing an app is the same, most of them have several things in common. This mobile application business plan template providesa general overview of the elements present in a mobile application business development plan.

Executive Summary

You must create a thorough and precise executive summary for mobile app business, introducing your project to potential investors. Consider providing a brief yet informative summary of what they can expect from your business plan for mobile apps and where they will find the pertinent details.

Identification of the Problem

In this part of your business plan for mobile apps, you will show the investors how your business will fulfill particular mobile app needs of the users. For this, you will need to identify and highlight the problem people face, proving that they will buy your app and your business will be profitable.

Potential Solutions

Identifying the problems people face is not enough when creating a mobile application business plan, you also need to provide a list of potential solutions to help them. List your solutions in this portion of your business plan for mobile apps, showing how your app will eliminate people’s various problems. It would be best if you came up with a unique solution to impress the investors.

Unique Selling Points

As discussed earlier, there are more than two million applications on the App Store and almost three million apps on the Play Store. With so thousands of other android and iOS on the horizon, you must ensure your app stands out from the rest to make your business plan for developing an app profitable.

Consider highlighting the aspects that make your app unique to impress investors with your idea. Of course, no USPs or value propositions are set in stone. They may change with some new features and updates when you introduce the app in the market. Nevertheless, it would help if you had a strong starting point to make your mobile app business plan worth the investor’s time.

Strategic Objectives

Investors want to know how your project will align with their targets. Creating a well-written mobile app startup business plan will provide them with the right details ensuring your win their trust. Mentioning your target revenue, acquisition strategy, and end goal could work wonders and provide investors with clear information regarding how you aim to fulfill your business’s and their objectives.

Company Profile

Like every business plan, mobile application business plans also have company profiles. Why? Because investors want to know who they are aligning themselves with. You can start by providing info about your startup, where you registered it, who the key players in your team are, your operational strategies, the shareholders, and other pertinent information.

While these were the main elements you will find in every mobile application development business plan, here are some other additions that you should consider adding depending upon the scope and nature of your app:

  • History
  • Projections
  • Market Size/Competitors
  • SWOT analysis.

Financing in Mobile Application Business Plan

As discussed earlier, developing a mobile application takes time and requires an incredibly high amount of money. You may be aiming to create a straightforward app like "calculator" or "calendar," but it comes at a cost, and in most cases, it requires you to break the bank.

Fortunately, you don’t have to empty your bank account to make your app development dreams come true as you can get financed. Tons of highl-profile developers received thousand of dollars worth of financing to develop their mobile applications. You can also get financed. All you need to have is a well-written business plan for mobile apps to impress investors.

You’d be astonished to see the number of people looking to invest in mobile apps with potential. It would be best to dedicate a decent chunk of your time to create a helpful and user-friendly app idea, ensuring you get financed. 

Sure, you can create a mobile application business plan without anyone's assistance, but it is quite risky in most cases. You can increase your chances of receiving the financing you want by getting a team of professionals to write your mobile application's startup business plan for developing an app. At OGS Capital, we can create a winning mobile app startup business plan for you, ensuring you get adequate funding to fulfill your entrepreneurial dreams.

We have been

mentioned in the press:

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We were rated the TOP4 Small Business Consulting Firm in 2020 per Clutch
We were rated the TOP4 Small Business Consulting Firm in 2020 per Clutch