Need a business plan? Call now:+1-619-7275304
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CALL NOW:+1-619-7275304

Professional eCommerce business plan from OGScapital

Our eCommerce store business plans have helped 340+ clients attract more than $420m in financing


Why Us?

OGScapital knows the secret to preparing a business plan for online eCommerce that will raise the money you need.


Results-driven solutions

Your business plan for eCommerce will comply with all investor requirements. Our dedicated team will emphasize your business idea’s unique advantages and attractiveness, highlighting the market potential, investment returns, and competitiveness of your value proposition.


Strategic advice

We do more than structure your inputs in a professional way. We also take our internal knowledge and market research into account. We will challenge your business idea, adding best practices and providing guidance that will make your ideas more attractive to investors.


Experienced team

All of our experts are MBA fellows from TOP10 schools. Together, we can boast wide-ranging experience working in senior positions in top investment banks, consulting companies like PWC, Deloitte, UBS, and Morgan Stanley and serving Fortune 1000 clients.


High-quality market research

Your e commerce business plans will include market analysis and research from globally recognized research firms including IBISworld, Datamonitor, MarketLine, Statista, etc. In addition we are using our network of industry experts and opinion leaders.


Full customization

Each document is prepared from scratch, with rich and eye-catching design that utilizes graphics, tables, pie charts and illustrations. No templates and no ready-made solutions. Three MBA consultants will work on your ecommerce startup business plan.



OGScapital connects you with our extensive and global network of investors. Our network includes different profile of investors, such as venture capitalists, private equity funds, angel investors, banks/private lenders and international financial institutions.

Key types of eCommerce business plan

OGScapital has huge experience in delivering add value to various online retail businesses

Our solution

OGS with help you meet your goals by creating an online shopping business plan that will comply fully with all investor requirements.


  • Users: Family & Friends Seed Funders, Angel Investors and Venture Capitalists and Private Equity Funds

  • Size: 40-50 pages
  • Timeframe: 12 days
  • Graphic design: included
  • Unlimited revisions: included
  • Assigned team: 3 senior experts with a project lead
  • Rush Delivery Service: Available

Document contents:
  • Executive Summary
  • Competitive Analysis
  • Business Model
  • Mission/Goals
  • Products/Services
  • SWOT Analysis
  • Marketing Mix
  • Market Analysis
  • Market Forecast
  • Exit Strategy
  • Business/Operating Strategy
  • 5 Forces Analysis
  • Marketing Strategy
  • Use of Proceeds
Illustrative business plan samples

Our investor-ready business plans are designed by our team of graphic designers.


How much does an OGScapital eCommerce business plans cost? 

Our fees are highly competitive and entirely reasonable, scaling up or down according to task complexity

What sections will be included in the eCommerce business planning? 

Content varies depending on the client’s needs. We know that making a business plan for eCommerce for investorsis not a one-size-fits-all process. All documents, though, include the following key sections: market analysis, business model description, operational strategy, goals, financial model, etc

Can you guarantee that my eCommerce startup business plan will lead to successful fundraising? 

We can guarantee that the retail business plan​ we prepare for you will comply fully with investor/lender requirements. However, we cannot take responsibility for the success of your fundraising efforts—there are simply too many factors that we cannot control (e.g., your credit score, relevant experience, etc.)

How it works

OGScapital will work closely with you and provide guidance throughout the process.

Your eCommerce startup business plan in 4 easy steps

Step 1
Step 2
A senior expert will get in touch with you to discuss your needs.
Step 3

We will begin writing an ecommerce business planning for investors and issue a draft within 10-15 days.

Step 4

We consider your comments, revise as necessary, and issue the final e commerce business plans.

Any questions? Get in Touch!


Our clients are our top priority, and we do everything in our power to not just meet but to exceed our client’s expectations.

OGScapital are in the TOP3 on Trustpilot with a score of 9.5/10.

Jay Sanford

Best Company to work with.

OK, My experience dealing with OGS Capital was one of nothing but pleasure. We have review 3 other company before picking OGS Capital. Our experience with Alex was amazing. I don't know if that guy ever sleeps. We can expect to get emails from him 1 am in the morning. When you answer your email you can expect him to reply wight back. The BP and The PD is amazing. OGS is now trying to help us receive funding. Jay Sanford 8/29/1. Approve!

∙ Jay Sanford
Ria Taylor

Great bussiness with the most satisfying service.

To get ones concept from mind to on paper can only be done by professionals, I want to thank OGS Capital for all their dedication, late night work, specialties in all departments needed to complete our bp . Our company GG now able to soar because of the amazing work done by Alex and his colleagues, who gave us more than ever expected. Getting the bp in hand to begin the project was most important and with all of Alex efforts we got it before the time promised, even at times with incomplete information. The BP is amazing. Lynn Taylor 17/09/2019

∙ Ria Taylor
Amina Tena

Details create the big picture!

With full confidence I recommend working with OGS Capital. It is more than just being professional but the attention to details and full dedication from Alex is what impressed me. Such an intellectual individual who has the patience to listen to the needs of the client which ended by exceeding the expectations. I will definitely use their services again whenever required.

∙ Amina Tena

Great service!

∙ Phebe

Awesome job!

∙ Elizabeth

Highly recommend !

I was very impressed with Alex and OG Capital. They got to work immediately and produced a top quality business plan that I am very proud of. Will definitely recommend their services.

∙ Jackie
Santino Banks

Best of the best

I was a little nervous at first because they seemed to charge quite little in comparison to what they claimed to be able to deliver, but that scepticism was soon erased. These guys were second to none. Responsive every step of the way and achieved a result far beyond my expectations from a fairly limited amount of information given, it was almost surreal to see. Legends in their field.

∙ Santino Banks
Keyvan Karam

Veeeeery good qulaity 😁😁and the best…

Veeeeery good qulaity 😁😁and the best company for your trustt

∙ Keyvan Karam

About us

OGScapital was established in 2006 by 8 partners. Since then, we have become the #1 business plan company with a track record including more than 5,000 satisfied clients. OGScapital has a specific team of consultants focused on eCommerce industry only. In addition we have wide-ranging experience working in globally recognized investment banks and consulting companies (PWC, Bain, Deloitte) and serving Fortune 1000 clients.


OGScapital was established in 2006


Our documents have helped attract $420m+ for eCommerce projects


Our senior experts have experience spanning 42+ industries


Our track record includes 320+ happy clients from eCommerce industry


Our team includes 60 consultants including 8 eCommerce professionals


OGScapital has access to a network of 300+ investors

Our clients

More than 5,000 companies have used OGScapital’s services.

African Energy Distributor
Lyndon Energy
Global Impact
The Smugglers Inn
Baggage Freight
ContinEight Group Corp.
Real Estate Company
Precision Science
Panama Wildlife Corp.
Tiger City
Manatee Holdings LTD
FOX Models
Einstein HR
Destinations USA
Saleem Technologies
888 Markets
Vertical Studio
Pure Loyalty
Pronto Hotel
Flip Flop Shops
Waves Coffee House
Sylvan Learning
Blaze Pizza
Twin Peaks
Heavy Rus Cargo
Go Kin
Gat Patch
Diamond Sun Labs
Strawberry Star
Ayurveda Service
Any questions? Get in Touch!

Ecommerce Business Plan

The advent of the internet has revolutionized everything, and online businesses are no exception. Online retail or online stores are typically a part of e commerce business plans. The term e-commerce is a shortened version of “electronic commerce” and describes any exchange of cash for online services or goods. Online shopping is a common example of an eCommerce business.

Online eCommerce also includes other activities like payment gateways, online auctions, internet banking, and online ticketing. Put simply; it is the act of conducting business through the internet. Although the medium of online eCommerce is different, it uses the same business models as traditional companies. That means to tap into an online shopping website; retailers must have an eCommerce store business plan.  

Only a successful retailer business plan from reliable services like OGS Capital allows online eCommerce to grow and create a brand name. Because creating a strategic business plan is important, the expert from OGC Capital put their best to choose the right business model. 

Most people don’t know how to start an eCommerce business or what type of products they can sell online.  It is worth mentioning that retailers can differentiate eCommerce businesses by their product types. Generally, these four types of products a retailer can sell on an online shopping website.

  • Physical Products
  • Services
  • Digital Products
  • Affiliates

E commerce business plans has three different models, including B2B, B2C, and C2C. These models define who retailers sell their products to. For instance,

  • B2B refers to Business-to-Business and sells digital or physical products to other businesses. For example, suppliers, manufacturers who provide products or materials for other companies.
  • B2C refers to Business-to-Consumer and sells digital or physical products to consumers. Retailers who sell products or services to the end consumer.
  • B2G refers to Business-to-Government and sells digital or physical products to agencies, government, institutions. For example, businesses that design unique office furniture, software, and uniforms, etc.

Regardless of the model you choose, it is important to have a business plan for the eCommerce site. Only a comprehensive business plan for an e-commerce site can help you cater to the requirements of online selling. From marketing, branding, to shipping procedures, an eCommerce platform business plan includes strategies for everything.

Startup e-Commerce Business Plan

 An eCommerce startup business plan directs a variety of factors that are mandatory to consider for launching an online store and its continued growth. If you are interested in selling goods online, your startup eCommerce must include these elements.

Milestones of Business Plan for Ecommerce 

  • Choose the right type of business model. From digital downloads, made-on-order products to stocked goods, you have tons of options for an eCommerce project.
  • Decide operations of your startup ecommerce business planning. How you will provide service or deliver products
  • Opt for the most suitable sales business plan or channel. You can sell products via seller marketplace, eCommerce-enabled blogs, online auctions, or social media sites.
  • Choose marketing plan whether your startup eCommerce is large or small.
  • Set budget for products, operations, and marketing to determine a pricing strategy that can profit you
  • Plan to launch and come up with actionable steps

Seeking guidance from experts like OGC Capital that excels at crafting a business plan for eCommerce is the best way to make this process seamless.

B2B E commerce Business Plans

B2B companies have a different category as they serve for-profit firms rather than individual customers. B2B eCommerce sales include reseller and wholesaler websites. If you are looking for starting an online venture, your business plan on an e-commerce trading company must have these features.

  • Comprehensive pricing system for different customers (discount groups, specific prices for members, and a combination of different methods)
  • Customer registration to ensure customer access to products, prices, and terms
  • Site navigation to help users find services they are searching for
  • Site search with easy search features to improve conversion
  • Email marketing to drive sales from b2b consumers
  • Mobile responsiveness to make eCommerce user friendly

These features serve as B2B eCommerce solutions and are important eCommerce aggregators to launch a wholesaler site.  Know that the B2B eCommerce sales process is complicated and requires a successful startup ecommerce business planning to address all the challenges. Only pro writers such as OGS Capital can take all these features into account and make a perfect e commerce business plans for your online venture.

Is It Profitable To Start an Ecommerce Business

 E-commerce businesses have become an emerging trend these years.  An online store that has a robust retail business plan has plenty of possible chances to grow and improve profits. Because it is an effective way to expand your ecommerce business planning, many young entrepreneurs are entering the niche with a comprehensive startup eCommerce business plans.

 Whether this ecommerce business planning is for yourself or you run it for another company, it makes a good choice.  According to current statistics,  Americans who live in metropolitan cities spend approximately 4.5 to 6 hours on online shopping averagely per week.  Over 50% of people in America prefer to shop online rather than go to physical stores.

Many suppliers are now working on their ecommerce business planning to open a shop on an e-commerce platform. They know they can operate the store easily and make profits with their eCommerce business plans.  It is a win-win situation for both suppliers and platforms as they can make profits via their services.

That is to say, build an eCommerce business planning with the help of experienced professionals like OGC Capital and get your ball running in the digital marketplace.

OGC Capital -Your Go-To Spot for Ecommerce Business Plan

 At OGC Capital, we have a competent e commerce business plans writer who offers world-class strategic planning services for your eCommerce startup.

We take all the critical key features of online business into consideration and create an impeccable business proposal. We make sure to analyze financials and other essential business elements like target market, business model, and operations before building an e commerce business plans.

If you want to become a market leader in your ecommerce business planning, contact OGC Capital for a comprehensive retail business plan.

We have been

mentioned in the press:

Change Your Life: Start a New Business with the help of OGSCapital

Successfully Making the Jump From Employee to Entrepreneur

Businesses and the Conscientious Consumer

5 Tips From 7 Leaders Getting More From Their Teams When Hiring More People Is Not An Option

We were rated the TOP4 Small Business Consulting Firm in 2020 per Clutch
We were rated the TOP4 Small Business Consulting Firm in 2020 per Clutch