Handyman business plan for starting your own business

Apartment renters and homeowners often need professionals for small maintenance tasks like installing curtains and shelves, pre-fabricated furniture installation, hanging artwork, changing lighting fixtures, AC repair, plumbing, and so on. It is not easy to find qualified experts who can provide such handyman services. If you are interested in starting a handyman business and offering the above services, you should come up with a well-analyzed and written business plan for handyman to seek financing from investors and banks.

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Executive Summary

The Business

Handyman Next Door is a professional and licensed handyman repair company established with a well-positioned and maintained office space in LA, California. We are the professional handyman service providers who are aimed to compete in this highly competitive market in our home market Los Angeles and across the US.

Management of Handyman Service

If you are wondering how to start a handyman business, consider adding professional team to your business. Our professional team will include a talented pool of highly experienced and certified tradesmen and technicians with skills in different trades in and across Los Angeles and other parts of the US.

All our team members will be selected with proper trainings and they will be hired to meet the needs of our company and will lead us to stand out as the leading handyman service providers and we will be engaged in maintenance, installation and repair throughout the country.

Customers of Handyman Service

The sample handyman business plan includes the general repair and maintenance services for commercial and residential clients, such as electrical repairs, plumbing, AC repair and installation, carpentry, painting, etc.

Business Target

At Handyman Next Door, we are aimed to come out as one of the top handyman service providers in the US and we will ensure doing everything possible to compete with industry leaders.

Operational and Strategic Planning
This deliverable will contain a business development road map that will help the company achieve its goals and become a market leader.

Company Summary

Maintenance tasks like AC repair and installation, furniture repair, electrical works, plumbing, etc. have high demands among residential customers all the year round. In this part of handyman business plan examples, explain that you have professionally trained handymen and professionals who are bonded and trained by your company. Also describe how you are networked with third-party vendors like plumbers, electricians, computer techs and others.

Company Owner

When writing a business plan for handyman service, you need to describe who the owner of the company is.

Handyman Next Door has been owned and formed by Cal Wardin. He will be the sole owner of the company with a vast team of professionals. The company is going to incur some start-up costs and basic tools detailed below.

Why the handyman business is being started?

Handyman Next Door is a startup aimed to offer complete handyman service to the residents of Los Angeles and California. Cal Wardin was also engaged in offering such types of services with other organization. With vast and proven knowledge and experience, Cal is aimed to launch his family business as a reasonably priced, trusted, and qualified service provider. If you are wondering how to start a successful handyman business, having a strong base of repeat customers and generating market penetration are the keys.

How the handyman business will be started?

Handyman Next Door is going to build a solid web presence as part of our handyman marketing ideas. The following table includes detailed start-up summary along with needed capital to start operations. Cal is going to start with his own tools for jobs, but he will also need to acquire the following tools and equipments –

Handyman Business Plan - Startup Cost
Start-up Expenses  
Legal $ 500
Accountant $ 500
Brochures $ 250
Insurance $ 250
Start-up Assets  
Cash Required $ 20 500
Other Current Assets $ 0
Long-term Assets $ 8 000
Total Requirements $ 30 000
Need real financials? $322 500
Start-up Expenses to Fund $ 1 500
Start-up Assets to Fund $ 28 500
Non-cash Assets from Start-up $ 8 000
Cash Requirements from Start-up $ 20 500
Additional Cash Raised $ 0
Cash Balance on Starting Date $ 20 500
Liabilities and Capital $203 125
Liabilities $118 750
Current Borrowing $ 0
Long-term Liabilities $ 30 000
Accounts Payable (Outstanding Bills) $ 0
Other Current Liabilities (interest-free) $ 0
Planned Investment  
Investor 1 $ 0
Other $ 0
Additional Investment Requirement $ 0
Loss at Start-up (Start-up Expenses) $ -1 500
Total Funding $ 30 000
  • Plumbing tools like snakes, slip wrenches, Teflon tape, nuts, caps, and bolts.
  • Electrical tools like wire cutters, gauge meters, several wires, soldering iron, and wire caps.
  • Painting materials like paint rollers, paint brushes, air compressor, pneumatic paint sprayer, spackle tools, sand papers, and masking tape.
  • Some general tools.
  • Pressure washer.
  • Power tools like sander, drill, saw, etc.
  • Laptop with portable printer for printing invoice
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    Services for Customers

    Handyman Next Door has been established to improve profits by providing the best handyman services and maintenance, installation, and repair.


    In order to run a successful handyman business, we are aimed to compete well with top handyman service providers and maintenance, installation and repair companies in the country.

    We have put an excellent quality assurance team in place to ensure every installation, repair, and service is provided well to meet and exceed customers’ needs. We will strive hard to ensure Handyman Next Door will not just be renowned in Los Angeles, but also across the US. Here are the following services we have included in our handyman business plan template

    • Drywall installation/repair
    • Plumbing repair
    • Electrical installations
    • Carpentry
    • Rooting repairs
    • Appliance installation and repair
    • Flooring installation and repair
    • Kitchen remodeling
    • Plumbing
    • Attic insulation
    • Bathroom and shower remodeling
    • Deck repair
    • Fence repair
    • Door installations
    • Gardening and building service
    • Power tool and yard repair and maintenance
    • Exterior and interior painting
    • Other installation, repair and maintenance services

    Marketing Analysis of Handyman Business

    If you want to know how to start a renovation company, be sure to analyze the market segment and trends related to it. For example, Handyman Next Door will focus on both online and offline advertising. We will use direct mail campaigns and email marketing to notify all the tenants and homeowners living in our target areas. We will distribute our pamphlets in local newspapers across the major geographic regions of the city. We will also use other marketing techniques, such as posting flyers, online ads, and ads on radio or cable TV in future.

    Franchise Business Planning 

    Market Trends

    Before opening a handyman business, you need to start doing proper economic analysis to reduce the threats and risks associated with investing in handyman business ideas or starting a business.

    When it comes to how to market a handyman business, it is not all about acquiring a well-furnished office space and getting the place equipped. You also need to figure out how to attract customers and how to retain them so they can keep coming back for your services.

    Basically, running and starting a handyman service is cost effective, especially when you have well-qualified, well trained and experienced team members. With the quality of work conducted for your customers, you can easily retain your customers and your company should do all the good work which will be spread by words of mouth. Customers will definitely want to recommend your services to their friends and families once you can get the job done well on their properties.

    Your ability to provide quality services at competitive prices to the customers will be a major factor considered in the industry. This way, it will be easier for you to retain customers and attract new ones to get more business. The handyman market seems to be viable considering the existing competition in the industry.

    Marketing Segmentation

    There are basically two different customer groups to segment the market –

    Handyman Business Plan - Market Segentation
    Market Analysis       
    Potential CustomersGrowthYEAR 1YEAR 2YEAR 3YEAR 4YEAR 5CAGR
    Home owners5%24 09025 29526 56027 88829 2825,00%
    Property managers4%1 2341 2831 3341 3871 4423,97%
    Total4,95%25 32426 57827 89429 27530 7244,95%

    Home Owners

    • Value of their homes generally range from $150,000 to $650,000
    • Around 47% home owners prefer DIY small repairs. They often start the repair themselves and then realize that it’s not their cup of tea. Rests of 53% don’t even start to repair it on their own. They simply call a professional for every small repair.
    • Around 62% of homeowners have been the owners for over 2 years.
    • Rests of 73% of customers wait until a lot of small problems come ahead before calling a handyman. The reason is simple. They don’t want to bear a huge upfront cost just for small fixes.
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    Property Managers

    • These types of customers usually manage 3 to 20 household units.
    • They usually don’t have their in-house team for repair and maintenance to cut down on overhead costs.
    • Their monthly rental ranges from $350 to $650.

    Business Target

    We conducted a feasibility study and market survey before starting our handyman services in Los Angeles. Hence, we understand that there is a huge range of individual and corporate clients who need handyman services on daily basis. With that in mind, we have come up with certain strategies which would help us to reach out to several households and corporate organizations we know that they would need our services. Here are some of the individuals and organizations who we can target –

    Handyman Business Plan - 3 Yeras Profit Forecast
    • Blue chip companies
    • Insurance companies, banks, and other financial institutions
    • Corporate clients
    • Real estate developers, owners, and contractors
    • Government organizations
    • High schools, universities, colleges and other educational institutions
    • Sports facilities
    • Hotels
    • Households and individuals
    • Religious organizations

    Product Pricing

    Customers usually prefer who they know. They either call a contractor or handyman they know or they ask their neighbors or friends for recommendation. They often stay with their service provider until they get dissatisfied with their service. Cal is planning to dominate the market with words of mouth referrals which is done usually by exceeding the expectations of every customer.

    Considering the economies, larger contracting companies are expected to offer better rates on hourly basis. But most of the large companies offer different specialized services, which need a lot of skilled workers and tools, which also increase their overhead and billable rates.


    Highly Efficient Service

    I am incredibly happy with the outcome! Alex and his team are highly efficient professionals with a diverse bank of knowledge!


    Marketing Strategy

    Our website will serve our customers as a basic catalog of services. We would list different skills our team has, and a range of referrals and testimonials on our site. It will be effective to help unsure visitors who haven’t heard about Handyman Next Door.

    In order to attract traffic, Search Engine Optimization would be the cost-effective way to organically grow our web business. We can help people who are looking for a nearby handyman. It will also include searches of people who know about our organization but want to know more.

    Competitive Analysis

    Our competitive edge is offering best services at reasonable prices. So, our target customers would be more inclined to call Handyman Next Door whenever any problem occurs.

    Sales Strategy

    Our sales business strategy would be planned well to convert customers looking for temporary services to the ones choosing Handyman Next Door for different repairs. We would do the same in different ways. We will put a level of professionalism in each repair job. We will also focus on problem areas in home and provide the best solutions.

    Sales Monthly

    This section of handyman maintenance business plan includes average monthly sales done by Handyman Next Door –

    Handyman Business Plan - Sales Monthly

    Sales Yearly

    This section of our handyman services business plan includes average annual sales done by Handyman Next Door –

    Handyman Business Plan - Sales Yearly

    Sales Forecast

    We have developed a sales forecast in a complete way to help us achieve our sales goals. The following table details the breakdown of sales on the basis of our activities –

    Handyman Business Plan - Unit Sales
    Sales Forecast   
     Year 1Year 2Year 3
    Plumbing$ 250 000$ 287 500$ 330 625
    Electrical$ 290 000$ 333 500$ 383 525
    Fences$ 120 000$ 138 000$ 158 700
    Windows$ 290 000$ 333 500$ 383 525
    Decks$ 280 000$ 322 000$ 370 300
    Paint$ 245 000$ 281 750$ 324 013
    Weather proofing$ 265 000$ 304 750$ 350 463
    Parts$ 245 000$ 281 750$ 324 013
    Floors$ 190 000$ 218 500$ 251 275
    TOTAL SALES$ 2 175 000$ 2 501 250$ 2 876 438
    Direct Cost of SalesYear 1Year 2Year 3
    Plumbing$ 100 000$ 115 000$ 132 250
    Electrical$ 116 000$ 133 400$ 153 410
    Fences$ 48 000$ 55 200$ 63 480
    Windows$ 116 000$ 133 400$ 153 410
    Decks$ 112 000$ 128 800$ 148 120
    Paint$ 98 000$ 112 700$ 129 605
    Weather proofing$ 106 000$ 121 900$ 140 185
    Parts$ 98 000$ 112 700$ 129 605
    Floors$ 76 000$ 87 400$ 100 510
    Subtotal Direct Cost of Sales$ 870 000$ 1 000 500$ 1 150 575
    Any questions? Get in Touch!

      Personnel plan

      Company Staff

      When it comes to start a handyman business, you would need experienced team including senior management staff with experience of over 5 years and competent and qualified experts on the following positions –

      • Head, Technical Services
      • CEO
      • Sales and Marketing Executive
      • HR and Admin Manager
      • Accountant
      • Client Service Executive
      • Handymen (with varied skill sets related to your business)

      Average Salary of Employees

      The following table describes the average annual salary of each employee and total payroll for the next 3 years –

       Personnel Plan   
       Year 1Year 2Year 3
      Head, Technical Services$45 000$52 000$59 000
      CEO$145 000$152 000$159 000
      Sales and Marketing Executive$410 000$440 000$480 000
      HR and Admin Manager$55 000$65 000$75 000
      Accountant$60 000$63 300$70 000
      Client Service Executive$20 000$23 300$30 000
      Handymen$10 000$12 000$15 000
      Total Salaries$745 000$807 600$888 000

      Financial Plan

      Include the following sections on your handyman business plan sample –

      Important Assumptions

      All the vital financial assumptions for the next three years are listed here in this table –

      General Assumptions   
       Year 1Year 2Year 3
      Plan Month123
      Current Interest Rate10,00%11,00%12,00%
      Long-term Interest Rate10,00%10,00%10,00%
      Tax Rate30,00%30,00%30,00%

      Brake-even Analysis

      The following graph indicates what our company will need and project in monthly revenue to cross the breakeven point –

      Handyman Business Plan - Brake-even Analysis
       Brake-Even Analysis 
      Monthly Units Break-even2860
      Average Percent Variable Cost10%
      Estimated Monthly Fixed Cost$2 580

      Projected Profit and Loss

      The tables and charts listed below indicate the project profit and loss of our company –

       Pro Forma Profit And Loss   
       Year 1Year 2Year 3
      Sales$ 2 175 000$ 2 501 250$ 2 876 438
      Direct Cost of Sales$ 870 000$ 1 000 500$ 1 150 575
      Other Costs of Sales$ 0$ 0$0
      TOTAL COST OF SALES$ 870 000$ 1 000 500$ 1 150 575
      Gross Margin$ 1 305 000$ 1 500 750$ 1 725 863
      Gross Margin %$ 190,46%$1
      Payroll$ 745 000$ 807 600$ 888 000
      Sales and Marketing and Other Expenses$ 110 000$ 140 000$162 000
      Depreciation$ 1 596$ 1 596$1 596
      License fees (electrical & plumbing)$ 25 000$ 31 000$42 000
      Insurance$ 45 000$ 62 000$71 000
      Payroll Taxes$ 171 350$ 185 748$ 204 240
      Gas/other incidentals$ 1 800$ 1 800$1 800
      Total Operating Expenses$ 1 099 746$ 1 229 744$ 1 370 636
      Profit Before Interest and Taxes$ 205 254$ 271 006$ 355 227
      EBITDA$ 206 850$ 272 602$ 356 823
      Interest Expense$ 2 740$ 2 279$1 808
      Taxes Incurred$ 0$ 3 168$5 943
      Net Profit$ 209 590$ 278 049$ 364 574
      Net Profit/Sales$ -1$ 0$0

      Profit Monthly

      It includes the projected profit per month from our services.

      Handyman Business Plan - Profit Monthly

      Profit Yearly

      It describes the annual profit for the next three years.

      Handyman Business Plan - Profit Yearly

      Gross Margin Monthly

      It describes the gross margin on monthly basis for the next one year.

      Handyman Business Plan - Gross Margin Monthly

      Gross Margin Yearly

      It includes the gross margin we are expecting for the next three years.

      Handyman Business Plan - Gross Margin Yearly

      Projected Cash Flow

      Handyman Business Plan - Projected Cash Flow

      The following chart and table indicates the cash flow we have forecasted –

       Pro Forma Cash Flow   
      Cash Received   
      Cash from Operations   
      Cash Sales$17 410$53 500$70 834
      SUBTOTAL CASH FROM OPERATIONS$17 410$53 500$70 834
      Additional Cash Received   
      Sales Tax, VAT, HST/GST Received$0$0$0
      New Current Borrowing$0$0$0
      New Other Liabilities (interest-free)$0$0$0
      New Long-term Liabilities$0$0$0
      Sales of Other Current Assets$0$0$0
      Sales of Long-term Assets$0$0$0
      New Investment Received$0$0$0
      SUBTOTAL CASH RECEIVED$17 410$53 500$70 834
      ExpendituresYear 1Year 2Year 3
      Expenditures from Operations   
      Cash Spending$20 000$24 000$30 000
      Bill Payments$12 484$20 150$24 972
      SUBTOTAL SPENT ON OPERATIONS$32 484$44 150$54 972
      Additional Cash Spent   
      Sales Tax, VAT, HST/GST Paid Out$0$0$0
      Principal Repayment of Current Borrowing$0$0$0
      Other Liabilities Principal Repayment$0$0$0
      Long-term Liabilities Principal Repayment$4 868$4 688$4 727
      Purchase Other Current Assets$0$0$0
      Purchase Long-term Assets$0$0$0
      SUBTOTAL CASH SPENT$37 352$48 838$59 699
      Net Cash Flow($19 943)$4 662$11 135
      Cash Balance$557$5 220$16 354
      Cash Balance$21 823$22 381$28 239

      Projected Balance Sheet

      The following table includes all the assets and liabilities in our projected balance sheet –

       Pro Forma Balance Sheet   
      Current Assets   
      Cash$557$5 220$16 354
      Other Current Assets$0$0$0
      TOTAL CURRENT ASSETS$557$5 220$16 354
      Long-term Assets   
      Long-term Assets$8 000$8 000$8 000
      Accumulated Depreciation$1 596$3 192$4 788
      TOTAL LONG-TERM ASSETS$6 404$4 808$3 212
      TOTAL ASSETS$6 961$10 028$19 566
      Liabilities and CapitalYear 1Year 2Year 3
      Current Liabilities   
      Accounts Payable$1 323$1 686$2 085
      Current Borrowing$0$0$0
      Other Current Liabilities$0$0$0
      SUBTOTAL CURRENT LIABILITIES$1 323$1 686$2 085
      Long-term Liabilities$25 132$20 444$15 717
      TOTAL LIABILITIES$26 455$22 130$17 802
      Paid-in Capital$0$0$0
      Retained Earnings($1 500)($19 494)($12 102)
      Earnings($17 994)$7 391$13 866
      TOTAL CAPITAL($19 494)($12 102)$1 764
      TOTAL LIABILITIES AND CAPITAL$6 961$10 028$19 566
      Net Worth($19 494)($12 102)$1 764
      TOTAL LIABILITIES AND CAPITAL$198 839$232 978$267 117
      Net Worth$182 060$226 240$270 420

      Business Ratios

      In this table, we are going to explain the business ratios of Handyman Next Door along with industry ratios for household and personal repairs and maintenance.

       Ratio Analysis    
       Year 1Year 2Year 3INDUSTRY
      Sales Growth0,00%207,30%32,40%9,27%
      Percent of Total Assets    
      Other Current Assets0,00%0,00%0,00%27,35%
      Total Current Assets8,00%52,05%83,58%66,95%
      Long-term Assets92,00%47,95%16,42%33,05%
      TOTAL ASSETS100,00%100,00%100,00%100,00%
      Current Liabilities19,00%16,81%10,66%22,05%
      Long-term Liabilities361,03%203,88%80,33%8,56%
      Total Liabilities380,03%220,69%90,98%30,61%
      NET WORTH-280,03%-120,69%9,02%69,39%
      Percent of Sales    
      Gross Margin90,20%90,46%90,46%18,28%
      Selling, General & Administrative Expenses193,55%76,64%70,88%5,96%
      Advertising Expenses0,00%0,00%0,00%0,65%
      Profit Before Interest and Taxes-87,62%24,00%30,52%67,63%
      Main Ratios    
      Total Debt to Total Assets380,03%220,69%90,98%34,25%
      Pre-tax Return on Net Worth92,31%-87,25%1122,93%244,58%
      Pre-tax Return on Assets-258,49%105,30%101,24%371,96%
      Additional RatiosYear 1Year 2Year 3 
      Net Profit Margin-103,36%13,82%19,58%n.a
      Return on Equity0,00%0,00%786,05%n.a
      Activity Ratios    
      Accounts Payable Turnover10,4412,1712,17n.a
      Payment Days272727n.a
      Total Asset Turnover2,55,343,62n.a
      Debt Ratios    
      Debt to Net Worth0010,09n.a
      Current Liab. to Liab.0,050,080,12n.a
      Liquidity Ratios    
      Net Working Capital$ -766$ 3 534$ 14 269n.a
      Interest Coverage-5,575,6311,96n.a
      Additional Ratios    
      Assets to Sales0,40,190,28n.a
      Current Debt/Total Assets19%17%11%n.a
      Acid Test0,423,17,84n.a
      Sales/Net Worth0040,15n.a
      Dividend Payout000n.a
      Assets to Sales0,450,480,51N.A.
      Current Debt/Total Assets4%3%2%N.A.
      Acid Test23,6627,0130,36N.A.
      Sales/Net Worth1,681,290,9N.A.
      Dividend Payout000N.A.

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