Table of Content

    Horse training business plan for starting your own business own

    A business plan for horse training is very important for the success of a venture as specialized businesses like this require not only significant investment for finance but also for land, equipment, and trained personnel. It can also be hard to make sure that the business ends up as a success as it has a relatively smaller target market.

    Folks who are naturally drawn to the horse training business are often animal lovers that want to turn their passions into a business. However, this business requires much more than a person’s ability to care for a horse. Hence, you must develop a comprehensive business plan for angel investors who would offer funds for the startup.

    You may use this horse training business plan sample designed for Majestic Gallops as a reference point. It will address your queries about starting a horse boarding business plan.

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    Executive Summary

    Majestic Gallops caters to the needs of different horses through specialized training and breeding programs through which the horses can get maximum benefit. In this horse training business plan template, you will find tips related to starting and running a horse business.

    2.1 The Business

    Majestic Gallops began as a part-time interest and effort while Brianna Holland, the owner, completed her studies side by side. Focusing on horse breeding and training, Majestic Gallops will try its best to fulfill client requirements for top training of their favorite equines.

    2.2 Management of horse training business

    Because of changes in Pennsylvania’s thoroughbred racing program, the demand for quality services has increased dramatically. Developing a business plan helps a business owner to think about the business in more overall terms concerning finances and logistics as well. This horse training schedule template highlights the importance of strategic planning, documentation, and specialization, which are the keys to a horse training business’s success.

    2.3 Customers of horse training business

    Irrespective of whether you have a business consulting services company or a working on a business plan for pet photography, you need to know who your target audience is. Majestic Galloping has the following customer groups as its target market:

    • Horse Owners
    • Riding Clubs
    • Sportsmen
    • Horse Buyers

    2.4 Business Target

    The long-term objective of the company is to be included in the best 10 horse training facilities in both the US and Pennsylvania. Defining goals for the business will answer most of the questions regarding how to start a horse training business, as it will help you analyze what steps you need to take to meet those goals.

    Horse Training Business Plan - 3 Years Profit Forecast

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    Company Summary

    3.1 Company Owner

    The owner Brianna Holland, being formally educated in equine science, has also worked within the equine industry for over 20 years.  Majestic Galloping was officially formed as a thoroughbred facility two years ago.

    3.2 Reason For Starting the Business

    A horse training business can prove to be very lucrative provided that you love equines with a passion to train them. A lot of people own horses but don’t have the time or skill needed to train them. Since Brianna spent her childhood in the countryside and also has a great love for equines, starting a business catered to horses was a natural step for her.

    3.3 How the horse training business will be started

    Compiling a horse training facility business plan is the setting stone for a company. It requires an analysis of all the available and needed factors of production. It highlights the steps necessary to start a business, listed below as a part of the horse training business plan sample.

    Step1: Organize your ideas

    Your horse training business plan should look atthe startup of the business through a minimum of five years of projections to consider all income and expenses your business will create. This helped Majestic Galloping to set up successfully and present its plan to its stakeholders such as lenders, attorneys, financial advisers, etc.

    Step2: Define your Mission Statement

    A mission statement highlights the inherent values of a company as well as the goals it wants to achieve, both short-term and long-term.  For instance, a pet hotel business plan would have a mission statement to provide utmost care to the pets their owners are boarding. This is not something crucial to the legalities of a business but it is an essential part of a company’s brand identity. Majestic Gallops’ mission statement is to provide top-notch training to every horse on board.

    Step3: Brainstorm ideas for your Marketing plan

    To develop a marketing plan that fulfills all the requirements of your business, you will need to understand both your target market and all of your competitors. In this horse training business plan sample, you will find the marketing strategies developed for Majesty Gallops that will last the business at least for the next five years.

    Step4: Establish a Web Presence

    Today, having a web presence as one of the sales strategies in your horse trainer business plan is essential. Web presence will help Majestic Gallops’ business connect with horse owners and buyers from different demographics and increase sales potential.

    Step5: Build your resources


    Another important item that you should focus on while developing a new business is to find helpful resources which can help with business logistics such as an accountant or a lawyer.

    This sample business plan for horse training gives an overview of personnel management that will guide you on how to sort your resources.

    Horse Training Business Plan - Startup Cost

    Start-up Expenses  
    Legal $114,400
    Consultants $0
    Insurance $25,100
    Rent $31,400
    Research and Development $10,000
    Expensed Equipment $52,200
    Signs $3,400
    Start-up Assets $214,400
    Cash Required $181,000
    Start-up Inventory $35,100
    Other Current Assets $251,000
    Long-term Assets $211,400
    TOTAL ASSETS $892,900
    Total Requirements $1,129,400
    Start-up Expenses to Fund $236,500
    Start-up Assets to Fund $892,900
    Non-cash Assets from Start-up $1,142,400
    Cash Requirements from Start-up $115,100
    Additional Cash Raised $50,000
    Cash Balance on Starting Date $35,000
    TOTAL ASSETS $1,342,500
    Liabilities and Capital
    Liabilities $18,100
    Current Borrowing $0
    Long-term Liabilities $0
    Accounts Payable (Outstanding Bills) $61,500
    Other Current Liabilities (interest-free) $0
    Planned Investment $1,129,400
    Investor 1 $0
    Investor 2 $0
    Other $0
    Additional Investment Requirement $0
    Loss at Start-up (Start-up Expenses) $133,500
    TOTAL CAPITAL $1,262,900
    Total Funding $1,129,400
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    Services of horse training business

    Before starting a horse business, you must streamline the services you are planning to offer. This helps position your brand correctly and effectively reach out to potential customers. Under this sample business plan for horse training, Majestic Gallops will provide the following services:

    • Boarding Facilities

    Under its horse training and boarding business plan, Majestic Gallops aims to provide a trusted center where you can leave and take your horses anytime. Free transportation will be provided to transport horses from your location to our center. The facility will charge its customers based on the number of days they want to board their horses.

    • Breeding and raising horses

    Equine breeders plan horses’ mating or assisted reproduction in improving or maintaining specific breed characteristics over several generations or produce offspring with desired traits, like speed, strength, color, or behavior.

    • Horse Training

    Using a comprehensive horse trainer business plan, Majestic Gallops will hire the training experts to assist horse owners. Horse owners usually love riding their equines but have neither the patience nor the skill to actually train their horses. Thus, they need a business to cater to this need.

    • Consultancy services

    Majestic Gallops will offer consultancy services for new owners or those returning to the joy of horse ownership later in life. Consultancy services will focus on developing and managing horses to optimize health, well-being, and safety.

    Marketing Analysis of horse training business

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    5.1 Market Trends

    The horse industry forms a huge part of the US’s economy as it engages 4 million people and there are about 9 million horses in the US alone that needs care and training regularly. A few decades ago, only the affluent and wealthy could afford horses. However, now, even people with an average income of $60k-$70k own horses. Given the market trends, the idea to start a horse business is a good idea.

    5.2 Marketing Segmentation

    Common characteristics of a market segment include interests, lifestyle, age, gender, etc. It is essential to identify them to determine your target market. In this sample equine business plan powerpoint, the following are the customer groups that are identical to those identified while starting dog training business plan:

    Horse Training Business Plan - Marketing Segmentation

    Business Plan for Investors

    5.2.1 Horse owners

    Majestic Gallops will target horse owners who lack the expertise needed to train their horses. Our professional staff will help train the horses that are fit for riding and are accustomed to listening to the owner’s command. We use a equine business plan that is holistic.

    5.2.2 Riding Clubs

    Various riding and saddle clubs in the city will purchase their horse from our horse farm. We will be well-known for having top-notch breeds available at our boarding facility. We will negotiate with these clubs while starting an equestrian business

    5.2.3 Sportsmen

    All those who want to do horse riding by profession will come to us for consultancy services. We will offer comprehensive advice on what sort of breeds suit them the most and what steps they need to take for the well-being of their horses – that will lead them to win the races.

    5.2.4 Horse Buyers

    Regardless of their profession and interests, horse buyers from various areas visit to check out the crossbred and pure-bred horses we have in our boarding. We will advise them on what breed suits them the best and then help them purchase amongst the best options. Horse buyers are important customer groups for equine business plans.

    Market Analysis              
    Potential Customers Growth Year 1 Year 2 Year 3 Year 4 Year 5 CAGR
    Horse Owners 40% 41,200 49,440 59,328 71,194 85,432 10.00%
    Riding Clubs 35% 31,200 37,440 44,928 53,914 64,696 10.00%
    Sportsmen 17% 22,100 26,520 31,824 38,189 45,827 10.00%
    Horse Buyers 8% 10,100 12,120 14,544 17,453 20,943 11.00%
    Total 100% 104,600 125,520 150,624 180,749 216,899 10%

    5.3 Business Target

    • Expand our boarding facility by 15% in 2 years
    • Acquire resources for various cross-breeding techniques within one year of business operations
    • Capture 25% of the market share within two years of operation
    • Sign contracts with all of the leading riding clubs in the city

    5.4 Product Pricing

    To gain the needed customers for the first few months of our business and increase attention, equestrian center business plan employs an introductory pricing strategy. But time, pricing will adjust with the market rates.

    Marketing Strategy of horse training business

    Marketing is the backbone of every business as it is the thing that generates the finances needed to run the business and scale it. Since marketing is vital to the survival of a business, Majestic Gallops will take multiple routes towards the use of this asset.

    To engage the market, Majestic Gallops will analyze its customer base as well as its competitors to gain insights into the best ways to penetrate the market. This will help the business do well not just in Pennsylvania but also in the general equine market of the US. These details will be a part of the horse training business plan for Majestic Gallops.

    6.1 Competitive Analysis

    • As per this equine business plan sample, Majestic Gallops will invest in employees that put customer satisfaction at the top.
    • Our programs are specialized for each horse so that they can get the best support and training for the best results.
    • Our expanded facility will offer world-class amenities in a conveniently accessible location for local and East Coast regional commutes. Our location is our equestrian facility business plan’s USP.
    • We will provide excellent customer support to engage in a long-lasting business-customers relationship. We will also try to cater to all of our customer’s requirements in the best way possible.

    6.2 Sales Strategy

    This horse training business plan sample includes the following sales strategies:

    • Ensure that the business has exposure in the horse training industry
    • Ensure that the customers can easily find the business on the web and in other directories
    • Engage in direct marketing
    • Advertise the business on social media, through posters, newspapers, magazines, etc.

    6.3 Sales Monthly

    Horse Training Business Plan - Sales Monthly

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    6.4 Sales Yearly

    Horse Training Business Plan - Sales Yearly

    6.5 Sales Forecast

    Horse Training Business Plan - Unit Sales

    Sales Forecast      
    Unit Sales Year 1 Year 2 Year 3
    Boarding Facilities 850 901 955
    Breeding & Raising 750 795 843
    Horse Training 850 901 955
    Consultancy Services 350 371 393
    TOTAL UNIT SALES 2,800 2,968 3,146
    Unit Prices Year 1 Year 2 Year 3
    Boarding Facilities $650.00 $754.00 $874.64
    Breeding & Raising $550.00 $638.00 $740.08
    Horse Training $750.00 $870.00 $1,009.20
    Consultancy Services $1,500.00 $1,740.00 $2,018.40
    Boarding Facilities $552,500.00 $679,354.00 $835,333.68
    Breeding & Raising $412,500.00 $507,210.00 $623,665.42
    Horse Training $637,500.00 $783,870.00 $963,846.55
    Consultancy Services $525,000.00 $645,540.00 $793,755.98
    TOTAL SALES $2,127,500.00 $2,615,974.00 $3,216,601.63
    Direct Unit Costs Year 1 Year 2 Year 3
    Boarding Facilities $200.00 $220.00 $231.00
    Breeding & Raising $200.00 $220.00 $231.00
    Horse Training $300.00 $330.00 $346.50
    Consultancy Services $450.00 $495.00 $519.75
    Direct Cost of Sales
    Boarding Facilities $170,000.00 $198,220.00 $220,618.86
    Breeding & Raising $150,000.00 $174,900.00 $194,663.70
    Horse Training $255,000.00 $297,330.00 $330,928.29
    Consultancy Services $157,500.00 $183,645.00 $204,396.89
    Subtotal Direct Cost of Sales $732,500.00 $854,095.00 $950,607.74

    Personnel plan of horse training business

    Since the business requires trained personnel to care for horses, Majestic Gallops will either hire competent people who can adequately train horses or train employees themselves for the best service. Hiring trained employees comes at a cost, as mentioned in this horse business plan, but the business will try to achieve a balance.

    7.1 Company Staff

    Under this business plan for horse training, these positions will be hired for:

    • Manager
    • Training Instructors
    • Barn Farriers
    • Customer Care Executives
    • Cleaners

    7.2  Average Salary of Employees

     Personnel Plan      
      Year 1 Year 2 Year 3
    Manager $30,000 $33,000 $36,300
    Training Instructors $235,000 $258,500 $284,350
    Barn Farriers $145,000 $159,500 $175,450
    Customer Care $62,500 $68,750 $75,625
    Cleaners $42,500 $46,750 $51,425
    Total Salaries $515,000 $566,500 $623,150

    Financial Plan of horse training business

    As per this horse training business plan sample, Majestic Gallops will build on its profits by scaling up the business. One way of expansion would be to offer more services in the current business. Another way is to open more branches of Majestic Gallops across the US. Majestic Gallops currently only provides services so it can also be expanded for more revenue by including inventory and long-term care services.

    This information on the horse training business plan helps financial investors decide whether they want to invest or not. Majestic Gallops horse riding business plan is quite like a business plan of dog walking.

    8.1 Important Assumptions

     General Assumptions      
      Year 1 Year 2 Year 3
    Plan Month 1 2 3
    Current Interest Rate 8.12% 8.20% 8.26%
    Long-term Interest Rate 8.40% 8.44% 8.47%
    Tax Rate 24.03% 24.21% 24.60%
    Other 0 0 0

    8.2 Break-even Analysis

    Horse Training Business Plan - Break-even Analysis

     Break-Even Analysis  
    Monthly Units Break-even 5340
    Monthly Revenue Break-even $132,500
    Average Per-Unit Revenue $231.00
    Average Per-Unit Variable Cost $0.62
    Estimated Monthly Fixed Cost $163,800
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    8.3 Projected Profit and Loss

     Pro Forma Profit And Loss    
      Year 1 Year 2 Year 3
    Sales $2,127,500 $2,615,974 $3,216,602
    Direct Cost of Sales $732,500 $854,095 $950,608
    Other $0 $0 $0
    TOTAL COST OF SALES $732,500 $854,095 $950,608
    Gross Margin $1,395,000 $1,761,879 $2,265,994
    Gross Margin % 65.57% 67.35% 70.45%
    Payroll $515,000 $566,500 $623,150
    Sales and Marketing and Other Expenses $145,000 $148,000 $156,000
    Depreciation $2,300 $2,350 $2,500
    Leased Equipment $0 $0 $0
    Utilities $2,900 $3,000 $3,100
    Insurance $2,100 $2,100 $2,100
    Rent $2,900 $3,000 $3,200
    Payroll Taxes $24,000 $25,000 $27,000
    Other $0 $0 $0
    Total Operating Expenses $694,200 $749,950 $817,050
    Profit Before Interest and Taxes $700,800 $1,011,929 $1,448,944
    EBITDA $700,800 $1,011,929 $1,448,944
    Interest Expense $0 $0 $0
    Taxes Incurred $140,160 $202,386 $289,789
    Net Profit $560,640 $809,543 $1,159,155
    Net Profit/Sales 26.35% 30.95% 36.04%

    8.3.1 Profit Monthly

    Horse Training Business Plan - Profit Monthly

    8.3.2 Profit Yearly

    Horse Training Business Plan - Profit Yearly

    8.3.3 Gross Margin Monthly

    Horse Training Business Plan - Gross Margin Monthly

    8.3.4 Gross Margin Yearly

    Horse Training Business Plan - Gross Margin Yearly

    8.4 Projected Cash Flow

    Horse Training Business Plan - Projected Cash Flow

     Pro Forma Cash Flow      
    Cash Received Year 1 Year 2 Year 3
    Cash from Operations      
    Cash Sales $51,000 $55,080 $59,486
    Cash from Receivables $22,000 $23,760 $25,661
    SUBTOTAL CASH FROM OPERATIONS $73,000 $79,570 $85,936
    Additional Cash Received      
    Sales Tax, VAT, HST/GST Received $0 $0 $0
    New Current Borrowing $0 $0 $0
    New Other Liabilities (interest-free) $0 $0 $0
    New Long-term Liabilities $0 $0 $0
    Sales of Other Current Assets $0 $0 $0
    Sales of Long-term Assets $0 $0 $0
    New Investment Received $0 $0 $0
    SUBTOTAL CASH RECEIVED $74,000 $79,000 $85,000
    Expenditures Year 1 Year 2 Year 3
    Expenditures from Operations    
    Cash Spending $42,000 $42,000 $45,000
    Bill Payments $27,000 $28,000 $31,000
    SUBTOTAL SPENT ON OPERATIONS $69,000 $70,000 $76,000
    Additional Cash Spent      
    Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
    Principal Repayment of Current Borrowing $0 $0 $0
    Other Liabilities Principal Repayment $0 $0 $0
    Long-term Liabilities Principal Repayment $0 $0 $0
    Purchase Other Current Assets $0 $0 $0
    Purchase Long-term Assets $0 $0 $0
    Dividends $0 $0 $0
    SUBTOTAL CASH SPENT $69,000 $74,520 $80,482
    Net Cash Flow $21,000 $23,000 $25,000
    Cash Balance $27,000 $30,000 $33,000

    8.6 Projected Balance Sheet

     Pro Forma Balance Sheet    
    Assets Year 1 Year 2 Year 3
    Current Assets      
    Cash $275,000 $308,000 $338,800
    Accounts Receivable $24,000 $26,880 $30,213
    Inventory $4,300 $4,816 $4,900
    Other Current Assets $1,000 $1,000 $1,000
    TOTAL CURRENT ASSETS $282,000 $315,840 $355,004
    Long-term Assets      
    Long-term Assets $10,000 $10,000 $10,000
    Accumulated Depreciation $19,400 $21,728 $24,444
    TOTAL LONG-TERM ASSETS $24,400 $27,328 $30,744
    TOTAL ASSETS $294,000 $329,280 $370,440
    Liabilities and Capital Year 4 Year 5 Year 6
    Current Liabilities      
    Accounts Payable $18,700 $20,944 $23,541
    Current Borrowing $0 $0 $0
    Other Current Liabilities $0 $0 $0
    SUBTOTAL CURRENT LIABILITIES $19,000 $21,280 $23,919
    Long-term Liabilities $0 $0 $0
    TOTAL LIABILITIES $15,000 $16,800 $18,883
    Paid-in Capital $30,000 $30,000 $31,000
    Retained Earnings $53,000 $57,770 $63,547
    Earnings $193,400 $210,806 $231,887
    TOTAL CAPITAL $285,000 $310,650 $341,715
    TOTAL LIABILITIES AND CAPITAL $300,000 $329,280 $370,440
    Net Worth $293,400 $319,806 $351,787

    8.7 Business Ratios

     Ratio Analysis        
      Year 1 Year 2 Year 3 INDUSTRY PROFILE
    Sales Growth 7.25% 8.03% 8.90% 3.00%
    Percent of Total Assets        
    Accounts Receivable 9.21% 10.20% 11.31% 9.80%
    Inventory 5.39% 5.97% 6.62% 9.90%
    Other Current Assets 2.11% 2.34% 2.59% 2.40%
    Total Current Assets 149.80% 151.00% 152.00% 158.00%
    Long-term Assets 11.55% 11.60% 11.64% 12.00%
    TOTAL ASSETS 100.00% 100.00% 100.00% 100.00%
    Current Liabilities 4.90% 4.94% 4.98% 4.34%
    Long-term Liabilities 0.00% 0.00% 0.00% 0.00%
    Total Liabilities 7.59% 7.65% 7.72% 7.38%
    NET WORTH 100.45% 101.25% 102.19% 110.00%
    Percent of Sales        
    Sales 100.00% 100.00% 100.00% 100.00%
    Gross Margin 94.60% 97.15% 99.87% 99.00%
    Selling, General & Administrative Expenses 93.56% 96.09% 98.78% 97.80%
    Advertising Expenses 1.52% 1.56% 1.60% 1.40%
    Profit Before Interest and Taxes 41.50% 42.62% 43.81% 33.90%
    Main Ratios        
    Current 34 35 36 32
    Quick 33 33.8 34.645 33
    Total Debt to Total Assets 0.18% 0.18% 0.17% 0.40%
    Pre-tax Return on Net Worth 74.08% 74.89% 75.00% 75.00%
    Pre-tax Return on Assets 96.30% 101.12% 106.17% 111.30%
    Additional Ratios Year 1 Year 2 Year 3  
    Net Profit Margin 33.56% 34.60% 35.67% N.A.
    Return on Equity 55.80% 57.53% 59.31% N.A.
    Activity Ratios        
    Accounts Receivable Turnover 7.7 7.8 7.8 N.A.
    Collection Days 100 100 100 N.A.
    Inventory Turnover 32.4 34.02 35 N.A.
    Accounts Payable Turnover 15.6 16 16.3 N.A.
    Payment Days 27 27 27 N.A.
    Total Asset Turnover 2.5 2.5 2.6 N.A.
    Debt Ratios        
    Debt to Net Worth -0.04 -0.03 -0.04 N.A.
    Current Liab. to Liab. 1 1 1 N.A.
    Liquidity Ratios        
    Net Working Capital $244,000 $257,664 $272,093 N.A.
    Interest Coverage 0 0 0 N.A.
    Additional Ratios        
    Assets to Sales 0.85 0.87 0.89 N.A.
    Current Debt/Total Assets 1% 0% 0% N.A.
    Acid Test 29 29.12 29.16 N.A.
    Sales/Net Worth 2.1 2.2 2.2 N.A.
    Dividend Payout 0 0 0 N.A.

    Other Ideas for Revenue Generation

    Horse Training Business Plan Sample

    Besides animal instruction and selling tack and suppliers, stable owners have other options for increasing revenue. For example, some owners buy and sell horses, in addition to instructing riders. In that case it is important to identify the breeds and sources, and where they will be sold.

    Another option is to train the animals, as well as riders, for recreational riding or for participation in equestrian events. To earn extra money, there are also trainers who travel and personally compete in events for money, and they use the experiences to enhance marketing. Being professionally recognized is valuable to the marketing efforts. Customers must put a certain amount of trust in trainers and like knowing the trainer has been recognized by others as professional and competent.

    It is important to consider each operational detail with great care when preparing the marketing strategy for horse training. How much insurance is needed? Who will manage the website design and maintenance? Who will maintain social media sites? Is there room for expansion in a few years? Who will provide the veterinarian services in the event an animal develops a medical issue?


    • How do I start a horse training business plan?

    Becoming a horse trainer usually requires specialized training or a degree related to equine care and sciences. Once you fulfill this requirement, you can work on your business plan for horse training with the help of a business consultancy firm. Its like starting a doggie daycare business plan.

    • How to write a business plan for a horse training?

    This horse training business plan sample gives an idea of what headings to take care of while writing a plan. You may refer to a business plan writing expert to take care of the details.

    Download Horse Training Business Plan Sample in pdf