Table of Content

    Do you want to start dog training business?

    If you are thinking to start a dog training business, the first and foremost step you must take is preparing a dog training business plan. A comprehensive and detailed business plan is essential for any startup as it provides a roadmap for you to follow. In case you don’t have much knowledge about it, we are providing a sample business plan of a dog training startup, named The Pup Star.

    Executive Summary

    2.1 The Business

    The Pup Star will be a licensed and insured dog training business, based in Concord, New Hampshire. The company will be owned by Jeff Smith, a passionate dog lover who has dedicated his life to serving dogs.

    Jeff has acquired a beautiful facility on lease at a 5-minutes’ drive from the residential center of the city and has hired a well-known contractor for the purpose of converting it into a training center. The company’s name, selected from a wide list of dog training business names indicates Jeff’s vision: to make every pup a star.

    2.2 Management

    Jeff has been associated with numerous dog shelters and training centers for the last ten years, that’s why he perfectly knows how to start a dog training business and make it successful. He will hire a small team who will assist him in starting a dog training business as well as operating it later on.

    2.3 Customers

    The company aims to serve those dog owners who don’t know how to train their pups on their own and those who cannot spare time for this task due to their busy schedule. It will also provide dog training services to dog shelters and dog dealers present in Concord.

    2.4 Target of the Company

    We aim to become the best dog training center in Concord within the next two years of startup. We also aim to achieve the net profit margin of $10k per month by the end of the first year and then increase it steadily.

     

    3 Years Profit Forecast - dog training business plan

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    Company Summary

    3.1 Company Owner

    The Pup Star will be owned by Jeff Smith, a passionate dog lover who volunteered in a local shelter after completing his high school. It was when he discovered his passion for dogs and decided to dedicate his life to serving them. Since then, he has served in numerous dog shelters as well as dog training centers located across the country.

    3.2 Why the Business is being started

    Jeff discovered his love for dogs around 10 years ago when he volunteered for the first time in a local shelter. It was when he decided to start dog training business of his own. Fast forward to 10 years, Jeff is now all set to make his dream come true and owing to his extensive experience, he knows everything about how to start your own dog training business.

    3.3 How the Business will be started

    The Pup Star will be a licensed and insured dog training business, based in Concord, New Hampshire. Jeff will be starting his business using the savings that he made during the last 10 years. Though he won’t be needing any loans initially, he still has made arrangements in case the need arises.
    Jeff has acquired a beautiful facility on lease at a 5-minutes’ drive from the residential center of the city. To convert the facility into a training center for dogs, the company has hired the services of Williamsons Contractors. The startup expense summary, as highlighted by Jeff’s dog training business plan is as follows:

    Starup Cost - dog training business plan

    The detailed start-up requirements, total start-up expenses, total assets, start-up funding, total funding required, total assets, total liabilities, total planned investment, total capital, total capital, and liabilities, as forecasted by company’s analysts, is given below:

    Start-up Expenses
    Legal $55 300
    Consultants $0
    Insurance $32 750
    Rent $32 500
    Research and Development $32 750
    Expensed Equipment $32 750
    Signs $1 250
    TOTAL START-UP EXPENSES $187 300
    Start-up Assets $220 875
    Cash Required $332 500
    Start-up Inventory $32 625
    Other Current Assets $232 500
    Long-term Assets $235 000
    TOTAL ASSETS $121 875
    Total Requirements $245 000
    START-UP FUNDING
    START-UP FUNDING $273 125
    Start-up Expenses to Fund $151 875
    Start-up Assets to Fund $123 000
    TOTAL FUNDING REQUIRED $0
    Assets $23 125
    Non-cash Assets from Start-up $18 750
    Cash Requirements from Start-up $0
    Additional Cash Raised $18 750
    Cash Balance on Starting Date $21 875
    TOTAL ASSETS $373 125
    Liabilities and Capital $0
    Liabilities $0
    Current Borrowing $0
    Long-term Liabilities $0
    Accounts Payable (Outstanding Bills) $0
    Other Current Liabilities (interest-free) $0
    TOTAL LIABILITIES $0
    Capital $620 125
    Planned Investment $620 125
    Investor 1 $0
    Investor 2 $0
    Other $0
    Additional Investment Requirement $0
    TOTAL PLANNED INVESTMENT $620 125
    Loss at Start-up (Start-up Expenses) $313 125
    TOTAL CAPITAL $251 875
    TOTAL CAPITAL AND LIABILITIES $251 875
    Total Funding $255 000

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    Products

    The Pup Star will serve those people who don’t know how to train their pups on their own and those who cannot spare time for this task due to their busy schedule. In any case, we will always be there to train their pus and convert them into ‘pup stars’. Our primary services, as highlighted by dog training business plan sample are as follows:

    • Dog sitting, eating, and potty training
    • Dog obedience training
    • Guard dog training
    • Service dog training

    We will also sell pet related products such as pet foods, shampoos, pet clothes, dog ties, dog chains, etc. so as to provide one-stop service to our customers.

    Marketing Analysis of Dog Training Business

    Note

    The most important component of an effective dog training business plan is its accurate marketing analysis because it helps you to know your target customers so that you don’t waste your efforts on others. Considering its importance, the marketing analysis must be done before you think about how to open a dog training business.

    Selecting attractive dog training business names can play a great role in attracting your target audience to your business, so make sure to do so after going through the dog training business names ideas available online.

    5.1 Market Trends

    The pet industry is one of the biggest and fastest growing industries in the US. Pet owners spent more than $60.28 billion in 2015, $66.75 billion in 2016, and $69.36 billion in 2017, according to the American Pet Products Association. These astronomical numbers can indicate how huge the pet market is, and since people don’t hesitate to spend on their animal friends, a dog training business can be immensely profitable.

    5.2 Marketing Segmentation

    After carrying out thorough research to identify our target customer audience, we have identified the following target groups who have the potential to become our loyal customers in the future.

    The detailed marketing segmentation of our target audience is as follows:

    Marketing Segmentation - dog training business plan

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    5.2.1 Dog Owners:

    Two types of dog owners will require the services of The Pup Star: those who don’t know how to train their pups on their own and those who cannot spare time for this task due to their busy schedule. We are highly motivated to serve the needs of both these groups and train their dogs to make them obedient and well-mannered. We will also train service dogs which provide support to the senior citizens.

    5.2.2 Animal Shelters

    There are thousands of animal shelters scattered across the US who accommodate abandoned, stray, lost, or discarded dogs. These shelters will heavily require our services because they need to have their properly trained so that people can adopt them.

    5.2.3 Dog Dealers

    Dog dealers also need dog training business strategy services because customers prefer to buy a trained dog over an untrained one, that’s why they will also be needing our services.
    The detailed marketing segemntaion of our potential customers, as forecasted by financial experts, is outlined in the following table:

    Market Analysis
    Potential Customers Growth Year 1 Year 2 Year 3 Year 4 Year 5 CAGR
    Dog Owners 48% 22 334 32 344 43 665 52 544 66 432 10,00%
    Animal Shelters 32% 12 867 14 433 15 999 17 565 19 131 15,32%
    Dog Dealers 20% 11 433 13 344 16 553 18 745 20 545 13,43%
    Total 100% 46 634 60 121 76 217 88 854 106 108 9,54%

    5.3 Business Target

    We aim to become the best dog training center in Concord within the next two years of startup. Some of our other business targets are as follows:

    • Achieving the net profit margin of $10k per month by the end of the first year, and increaseing it steadily
    • Balancing the initial cost of startup with earned profits by the end of the first two years
    • Launching another center in Concord within the first three years

    5.4 Product Pricing

    We will be charging our customers slightly lower prices than that of charged by our competitors because we want to introduce ourselves and establish our name in the region.

    Strategy

    UK Start-Up Visa Business Plan

    After carrying out marketing analysis, the next step for opening a dog training business is to develop an effective sales strategy. It must be innovative so that it attracts and converts your audience into loyal customers. To make one for your own business, you can consult this dog training business plan template or the other sample plans available online.

    6.1 Competitive Analysis

    Our location will provide an extremely huge competitive advantage to us because no other dog training center is located within a 2-km radius of our facility. Many residents will undoubtedly prefer to leave their dogs with us, instead of traveling to distant areas. Moreover, our competitive rates and exceptional service will also be an enormous competitive advantage. We will be offering transportation services for the purpose of facilitating our customers.

    At our training center, we will always have vets available at hand. They will make sure that our customers’ dogs are in the best physical and mental health state. We will make sure that your pup leaves our training center as a well-mannered star.

    6.2 Sales Strategy

    Some of the ways by which we will be attracting and retaining our customers are as follows. We will be offering attractive packages and discounts for dealers and shelters to boost sales, arranging transportation to facilitate customers, providing special dog training business cards and discounts on referrals, and advertising ourselves through all platforms, especially social media.

    6.3 Sales Monthly

    Sales Monthly - dog training business plan

     

    6.4 Sales Yearly

    Sales Yearly - dog training business plan

     

    6.5 Sales Forecast

    Considering our service quality and the current market demand for dog training services, our sales pattern is estimated to increase with years. Our experts have forecasted following sales.

    Unit Sales - dog training business plan

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    The detailed information about sales forecast, total unit sales, total sales, as forecased by financial experts, is given in the following table.

    Sales Forecast
    Unit Sales Year 1 Year 2 Year 3
    Advertising and branding services 1 887 030 2 680 320 2 588 240
    Marketing consultation and advisory services 802 370 815 430 823 540
    Blogging and specialty services 539 320 770230 1 002 310
    Social media profile management services 265 450 322 390 393 320
    TOTAL UNIT SALES 3 494 170 4 588 370 4 807 410
    Unit Prices Year 1 Year 2 Year 3
    Advertising and branding services $140,00 $150,00 $160,00
    Marketing consultation and advisory services $600,00 $800,00 $1 000,00
    Blogging and specialty services $700,00 $800,00 $900,00
    Social media profile management services $650,00 $750,00 $850,00
    Sales
    Advertising and branding services $2 149 800 $2 784 000 $3 383 200
    Marketing consultation and advisory services $120 050 $194 500 $268 500
    Blogging and specialty services $50 110 $71 600 $93 000
    Social media profile management services $139 350 $194 600 $249 850
    TOTAL SALES
    Direct Unit Costs Year 1 Year 2 Year 3
    Advertising and branding services $0,70 $0,80 $0,90
    Marketing consultation and advisory services $0,40 $0,45 $0,50
    Blogging and specialty services $0,30 $0,35 $0,40
    Social media profile management services $3,00 $3,50 $4,00
    Direct Cost of Sales
    Advertising and branding services $989 300 $1 839 000 $2 679 700
    Marketing consultation and advisory services $66 600 $119 900 $173 200
    Blogging and specialty services $17 900 $35 000 $52 100
    Social media profile management services $19 400 $67 600 $115 800
    Subtotal Direct Cost of Sales $1 294 100 $1 699 400 $2 104 700

    Personnel plan

    A personnel plan will help you with your staffing needs, so make sure to make it a part of your dog training business plan even if you are starting a dog training business from home.

    7.1 Company Staff

    Jeff will manage the center himself and will hire a small team to assist him with the operations. The following staff will be hired on contract basis:

    • 1 Accountant for maintaining financial records.
    • 1 Front Desk Officer for serving as receptionist.
    • 2 Sales and Marketing Executives for dealing with dog dealers, animal shelters, and for discovering new avenues.
    • 10 Dog Trainers for the purpose of training dogs accordingly.
    • 2 Drivers for transportation of dogs.

    7.2 Average Salary of Employees

    The following table shows the forecasted data about employees alongside their salaries for next three years’ durations.

     Personnel Plan
    Year 1 Year 2 Year 3
    Accountant $85 000 $95 000 $105 000
    Front Desk Officer $50 000 $55 000 $60 000
    Sales and Marketing Executives $187 000 $194 000 $201 000
    Dog Trainers $450 000 $455 000 $465 000
    Vets $245 000 $252 000 $259 000
    Drivers $85 000 $95 000 $105 000
    Total Salaries $695 000 $707 000 $724 000

    Financial plan

    The final step for you is to prepare a detailed financial plan of your business, covering all costs involved with your startup. Be it the cost of rent or inventory, the overhead expenses or the salaries of staff, the financial plan must include each and every financial aspect of your business.

    It indicates the growth of your business as well as reveal if you are going in the right direction. Once you make it, you will easily know how to set up a dog training business and make it successful as well as profitable.

    8.1 Important Assumptions

    The financial projections of the startup are forecasted on the basis of the following assumptions. Even though these assumptions can show a slight deviation, the major financial business strategy of the company will still not be affected.

     General Assumptions
    Year 1 Year 2 Year 3
    Plan Month 1 2 3
    Current Interest Rate 10,00% 11,00% 12,00%
    Long-term Interest Rate 10,00% 10,00% 10,00%
    Tax Rate 26,42% 27,76% 28,12%
    Other 0 0 0

    8.2 Brake-even Analysis

    Brake-even Analysis - dog training business plan

     Brake-Even Analysis
    Monthly Units Break-even 5530
    Monthly Revenue Break-even $159 740
    Assumptions:
    Average Per-Unit Revenue $260,87
    Average Per-Unit Variable Cost $0,89
    Estimated Monthly Fixed Cost $196 410

    8.3 Projected Profit and Loss

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     Pro Forma Profit And Loss
    Year 1 Year 2 Year 3
    Sales $309 069 $385 934 $462 799
    Direct Cost of Sales $15 100 $19 153 $23 206
    Other $0 $0 $0
    TOTAL COST OF SALES $15 100 $19 153 $23 206
    Gross Margin $293 969 $366 781 $439 593
    Gross Margin % 94,98% 94,72% 94,46%
    Expenses
    Payroll $138 036 $162 898 $187 760
    Sales and Marketing and Other Expenses $1 850 $2 000 $2 150
    Depreciation $2 070 $2 070 $2 070
    Leased Equipment $0 $0 $0
    Utilities $4 000 $4 250 $4 500
    Insurance $1 800 $1 800 $1 800
    Rent $6 500 $7 000 $7 500
    Payroll Taxes $34 510 $40 726 $46 942
    Other $0 $0 $0
    Total Operating Expenses $188 766 $220 744 $252 722
    Profit Before Interest and Taxes $105 205 $146 040 $186 875
    EBITDA $107 275 $148 110 $188 945
    Interest Expense $0 $0 $0
    Taxes Incurred $26 838 $37 315 $47 792
    Net Profit $78 367 $108 725 $139 083
    Net Profit/Sales 30,00% 39,32% 48,64%

    8.3.1 Profit Monthly

    Profit Monthly - dog training business plan

    8.3.2 Profit Yearly

    Profit Yearly - dog training business plan

    8.3.3 Gross Margin Monthly

    Gross Margin Monthly - Dog Training Business Plan Sample

    8.3.4 Gross Margin Yearly

    Gross Margin Yearly - dog training business plan
    8.4 Projected Cash Flow

    Projected Cash Flow - dog training business plan

     Pro Forma Cash Flow
    Cash Received Year 1 Year 2 Year 3
    Cash from Operations
    Cash Sales $40 124 $45 046 $50 068
    Cash from Receivables $7 023 $8 610 $9 297
    SUBTOTAL CASH FROM OPERATIONS $47 143 $53 651 $59 359
    Additional Cash Received
    Sales Tax, VAT, HST/GST Received $0 $0 $0
    New Current Borrowing $0 $0 $0
    New Other Liabilities (interest-free) $0 $0 $0
    New Long-term Liabilities $0 $0 $0
    Sales of Other Current Assets $0 $0 $0
    Sales of Long-term Assets $0 $0 $0
    New Investment Received $0 $0 $0
    SUBTOTAL CASH RECEIVED $47 143 $53 651 $55 359
    Expenditures Year 1 Year 2 Year 3
    Expenditures from Operations
    Cash Spending $21 647 $24 204 $26 951
    Bill Payments $13 539 $15 385 $170 631
    SUBTOTAL SPENT ON OPERATIONS $35 296 $39 549 $43 582
    Additional Cash Spent
    Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
    Principal Repayment of Current Borrowing $0 $0 $0
    Other Liabilities Principal Repayment $0 $0 $0
    Long-term Liabilities Principal Repayment $0 $0 $0
    Purchase Other Current Assets $0 $0 $0
    Purchase Long-term Assets $0 $0 $0
    Dividends $0 $0 $0
    SUBTOTAL CASH SPENT $35 296 $35 489 $43 882
    Net Cash Flow $11 551 $13 167 $15 683
    Cash Balance $21 823 $22 381 $28 239

    8.5 Projected Balance Sheet

     Pro Forma Balance Sheet
    Assets Year 1 Year 2 Year 3
    Current Assets
    Cash $184 666 $218 525 $252 384
    Accounts Receivable $12 613 $14 493 $16 373
    Inventory $2 980 $3 450 $3 920
    Other Current Assets $1 000 $1 000 $1 000
    TOTAL CURRENT ASSETS $201 259 $237 468 $273 677
    Long-term Assets
    Long-term Assets $10 000 $10 000 $10 000
    Accumulated Depreciation $12 420 $14 490 $16 560
    TOTAL LONG-TERM ASSETS $980 $610 $240
    TOTAL ASSETS $198 839 $232 978 $267 117
    Liabilities and Capital Year 1 Year 2 Year 3
    Current Liabilities
    Accounts Payable $9 482 $10 792 $12 102
    Current Borrowing $0 $0 $0
    Other Current Liabilities $0 $0 $0
    SUBTOTAL CURRENT LIABILITIES $9 482 $10 792 $12 102
    Long-term Liabilities $0 $0 $0
    TOTAL LIABILITIES $9 482 $10 792 $12 102
    Paid-in Capital $30 000 $30 000 $30 000
    Retained Earnings $48 651 $72 636 $96 621
    Earnings $100 709 $119 555 $138 401
    TOTAL CAPITAL $189 360 $222 190 $255 020
    TOTAL LIABILITIES AND CAPITAL $198 839 $232 978 $267 117
    Net Worth $182 060 $226 240 $270 420

    8.6 Business Ratios

     Ratio Analysis
    Year 1 Year 2 Year 3 INDUSTRY PROFILE
    Sales Growth 4,35% 30,82% 63,29% 4,00%
    Percent of Total Assets
    Accounts Receivable 5,61% 4,71% 3,81% 9,70%
    Inventory 1,85% 1,82% 1,79% 9,80%
    Other Current Assets 1,75% 2,02% 2,29% 27,40%
    Total Current Assets 138,53% 150,99% 163,45% 54,60%
    Long-term Assets -9,47% -21,01% -32,55% 58,40%
    TOTAL ASSETS 100,00% 100,00% 100,00% 100,00%
    Current Liabilities 4,68% 3,04% 2,76% 27,30%
    Long-term Liabilities 0,00% 0,00% 0,00% 25,80%
    Total Liabilities 4,68% 3,04% 2,76% 54,10%
    NET WORTH 99,32% 101,04% 102,76% 44,90%
    Percent of Sales
    Sales 100,00% 100,00% 100,00% 100,00%
    Gross Margin 94,18% 93,85% 93,52% 0,00%
    Selling, General & Administrative Expenses 74,29% 71,83% 69,37% 65,20%
    Advertising Expenses 2,06% 1,11% 0,28% 1,40%
    Profit Before Interest and Taxes 26,47% 29,30% 32,13% 2,86%
    Main Ratios
    Current 25,86 29,39 32,92 1,63
    Quick 25,4 28,88 32,36 0,84
    Total Debt to Total Assets 2,68% 1,04% 0,76% 67,10%
    Pre-tax Return on Net Worth 66,83% 71,26% 75,69% 4,40%
    Pre-tax Return on Assets 64,88% 69,75% 74,62% 9,00%
    Additional Ratios Year 1 Year 2 Year 3
    Net Profit Margin 19,20% 21,16% 23,12% N.A.
    Return on Equity 47,79% 50,53% 53,27% N.A.
    Activity Ratios
    Accounts Receivable Turnover 4,56 4,56 4,56 N.A.
    Collection Days 92 99 106 N.A.
    Inventory Turnover 19,7 22,55 25,4 N.A.
    Accounts Payable Turnover 14,17 14,67 15,17 N.A.
    Payment Days 27 27 27 N.A.
    Total Asset Turnover 1,84 1,55 1,26 N.A.
    Debt Ratios
    Debt to Net Worth 0 -0,02 -0,04 N.A.
    Current Liab. to Liab. 1 1 1 N.A.
    Liquidity Ratios
    Net Working Capital $120 943 $140 664 $160 385 N.A.
    Interest Coverage 0 0 0 N.A.
    Additional Ratios
    Assets to Sales 0,45 0,48 0,51 N.A.
    Current Debt/Total Assets 4% 3% 2% N.A.
    Acid Test 23,66 27,01 30,36 N.A.
    Sales/Net Worth 1,68 1,29 0,9 N.A.
    Dividend Payout 0 0 0 N.A.

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