Do you want to start a Water Park business plan?

Do you want to start a water park business? If you are thinking about it, it is a great idea. The need for water parks is never limited. And you don’t require any special technical education or degree. You can start it at a small scale and then develop it as you go along.

Even though this business is relatively straightforward to start, your life can still be made easier if you follow a water park business plan pdf document like the one here. When you’re learning about how to start a water park business or any other business like starting a paintball business, you will find that a business plan is an essential document to have. This also includes a presentation for potential investors.

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Below, we have provided a sample business plan for ‘Grizzly Parks’ water park.

Executive Summary

2.1 The Business

Grizzly Parks will be a water park business initiative started by Hailey Benton. The initiative’s primary goal will be to provide a place where families can come to relax and where kids can have fun. It will offer a wide range of services in Rockland County throughout the year, with water-based activities for summer and winter.

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2.2 Management of Water Park

When starting a water park business, you need to ensure that the endeavor is successful. You can do this by developing a water park business plan. In the business plan for you water park franchise, you need to take account of all the resources you possess. These include human resources, financial as well as technical. It would be best if you then created a marketing strategy business that will utilize these resources to the fullest.

In the business plan below, we have presented how to make a water park so that you can follow a strong lead.

2.3 Customers of Water Park

The customer base of our water park will mainly be focused on families and the young generation. The main customers of our water park business will include:

  • Local Families
  • Teens
  • Young Adults
  • Tourists

2.4 Business Target

The main target of our water park will be to provide a space for relaxation to our customers. We aim to become a place that people can trust to be fun after some hard workdays.

The financial targets that we want to achieve within the first two years of our inauguration are mentioned below:

3 Years Profit Forecast - Water Park Business Plan Example
Franchise Business Planning 
Helps the franchisee get business case approval from the franchisor

Company Summary

3.1 Company Owner

Hailey Benton will be the owner of Grizzly Parks. Hailey completed her MBA about three years back. Afterward, she worked for a management firm for two years before she ventured out to fulfill her dream to run and design business park with her co-worker.

3.2 Why the Water Park is being started

Hailey noticed that the amusement and recreation businesses around her town were becoming obsolete with old services like Merry Go Rounds, Carousels, and Ships. She realized that she could utilize the water body around town to offer more enthralling activities to the people. Therefore, she did some research and set out to start a water park.

3.3 How the Water Park will be started

Step1: Plan Everything

The primary step of starting an aerial tourism business is to read aerial tourism business plan. Similarly, the first step of starting a water park is to read a water park business plan sample.

This water park business plan template will give you answers to many fundamental questions. For example, how much does it cost to open a water park. Of course, it is up to you whether you take advice directly from business plan experts or choose to go through business plans on your own to learn. But if you choose the latter, you can get help from this document.

Step2: Define the Brand

The second step to starting a water park is to highlight the core values of your business. Doing this is called developing a brand. The brand should show your customer your competitive advantage over other recreation businesses around you.

Step3: Establish Your Corporate Office

Hailey and her designer decided to rent out a space of land near Hackensack River in Rockland County. She will procure all the water and safety equipment needed to start the park.

Step4: Establish a Web Presence

Online marketing is an essential aspect of every business. Realizing the necessity, Hailey decided to start a website and social media pages to market her water park.

Step5: Promote and Market

You need to develop and implement a marketing plan as the final step to start your business.

Startup Cost - Water Park Business Plan Example
Start-up Expenses 
Research and Development$10,000
Expensed Equipment$56,000
Start-up Assets$266,000
Cash Required$369,000
Start-up Inventory$39,000
Other Current Assets$240,000
Long-term Assets$287,000
TOTAL ASSETS$1,201,000
Total Requirements$1,528,600
Start-up Expenses to Fund$327,600
Start-up Assets to Fund$1,201,000
Non-cash Assets from Start-up$1,506,000
Cash Requirements from Start-up$162,000
Additional Cash Raised$50,000
Cash Balance on Starting Date$35,000
TOTAL ASSETS$1,753,000
Liabilities and Capital 
Current Borrowing$0
Long-term Liabilities$0
Accounts Payable (Outstanding Bills)$48,000
Other Current Liabilities (interest-free)$0
Planned Investment$1,528,600
Investor 1$0
Investor 2$0
Additional Investment Requirement$0
Loss at Start-up (Start-up Expenses)$158,400
Total Funding$1,528,600
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    Before you think of how to make a water park, you need to decide the services you intend on providing to your customers.

    The business plan for opening a water park will be different from perhaps, internet radio business plan. This is because the services offered are different. And so details such as water park financing will be different.

    Since Hailey decided to open a commercial water park, you can use this water park business plan example to create a business plan template for summer camp too.

    The primary services of Grizzly Parks will include:

    • Waterslides

    We will provide different level waterslides. This way, both young children and well adults can have a fun splash. Our water slide levels will include:

    • Beginner (5-10yrs)
    • Intermediate (11-20yrs)
    • Expert (20yrs +)

    Customers will be allowed in the water slides considering their swimming level and age.

    • Varied Depth Pools

    We will also have pools of various depths present at the park where customers can take a leisurely swim. In this regard, the different categories will include:

    • Zero-Depth Pools
    • Tapered Pools
    • Open water pools

    Here, parents can teach their children to swim or just go for a swim themselves.

    • Water Sports

    The unique service provided by our water park management will be water sports, including:

    • Surfing
    • Jet Skiing
    • Water Boarding
    • Canoeing
    • Paddle Boarding
    • Camping Services

    Our customers can also enroll their children in seasonal camps that may last 1-2 weeks.

    • Recreation Services

    We will also provide recreation services like spas, sun decks, and lazy rivers for our older customers so they can have a pampered and relaxing day.

    Marketing Analysis of Water Park

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    To learn how to open a water park, you will need to have a thorough knowledge of your customer to make the water park profitable business. The best way to understand your customer base is to undergo a marketing analysis for your water parks business plan. The business plan should include the past, present, and future market trends for reference. It should also include an analysis of current market prices with your financial goals to assess the costs of your services.

    If you don’t know how to conduct marketing analysis, you can take help from this water park business plan sample. You will find a lot of examples of water park business plan pdf on the internet that you can refer to.

    Below, we have presented a detailed marketing analysis of Grizzly Parks Water Park:

    5.1 Market Trends

    According to the International Association of Amusement Parks and Attractions (IAAPA), waterparks attract around 400,000 guests a year with an average stay of about 2.7 hours. And according to IBIS, the market size for the water park industry is valued at $2 billion. Overall, the demand for amusement and recreation services is ever-increasing with the stressful work and school hours all over the US.

    5.2 Marketing Segmentation

    The possible customers of Grizzly Parks are divided into the following categories:

    Marketing Segmentation - Water Park Business Plan Example

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    5.2.1 Local Families

    Our primary customers will be families in the New York area. They are expected to be our recurring customers as they will avail services for both kids and adults, including camps, spas, and pools.

    5.2.2 Teens

    Our second target customer will be teens. They are expected to utilize our more exciting activities such as water sports and camps.

    5.2.3 Young Adults

    This will be our third group of customers. They are expected to avail both exciting and relaxing services on a semi-regular basis.

    5.2.4 Tourists

    Our last batch of customers will be tourists. As New York and surrounding areas attract many tourists, they are expected to avail our day-bases activities.

    Market Analysis       
    Potential CustomersGrowthYear 1Year 2Year 3Year 4Year 5CAGR
    Local Families35%35,00042,00050,40060,48072,57610.00%
    Young Adults21%18,70022,44026,92832,31438,77610.00%

    5.3 Business Target

    • To become the number one recreation service throughout New York and the surrounding area
    • To expand our services every year
    • To earn a net profit margin of $80k per month by the end of our second year
    • To keep a customer satisfaction rate of >95%.

    5.4 Product Pricing

    Our prices for specialized services (like water sports) will be a little higher than traditional services like pools and spas. But we will offer experts to guide our customers and keep them safe.

    Marketing Strategy

    To stand out amongst the huge competition in the market, you need to display your advantages to the customers. You can do this through a project report on water park. Thorough research for this will answer many questions for you, such as how much does it cost to build a waterpark.

    In this business plan, we present the marketing analysis of Grizzly Parks that will also highlight how to make a water park.

    6.1 Competitive Analysis

    • Our customer support is top-notch. We will ask customers for feedback as well to improve our services.
    • Our customers can reach out to us through our website, social media pages, or direct call. We will try to respond as soon as possible.
    • We provide new exciting features like water sports that are not widely available.

    6.2 Sales Strategy

    • Our advertisements will be done through local as well as google ads, posters, and social media.
    • We will offer family packages with fun discounts
    • We will offer coupons that our recurring customers can use for free rides or lessons.

    6.3 Sales Monthly

    Sales Monthly - Water Park Business Plan Example

    6.4 Sales Yearly

    Sales Yearly - Water Park Business Plan Example

    6.5 Sales Forecast

    Unit Sales - Water Park Business Plan Example
    Sales Forecast   
    Unit SalesYear 1Year 2Year 3
    Varied Depth Pools8,7609,2869,843
    Water Sports5,6806,0216,382
    Camping & Recreation2,3202,4592,607
    TOTAL UNIT SALES26,63028,22829,921
    Unit PricesYear 1Year 2Year 3
    Varied Depth Pools$45.00$52.20$60.55
    Water Sports$75.00$87.00$100.92
    Camping & Recreation$100.00$116.00$134.56
    Waterslides$493,500.00 $606,807.60 $746,130.62
    Varied Depth Pools$394,200.00 $484,708.32 $595,997.35
    Water Sports$426,000.00 $523,809.60 $644,076.28
    Camping & Recreation$232,000.00 $285,267.20 $350,764.55
    TOTAL SALES$1,545,700.00 $1,900,592.72 $2,336,968.81
    Direct Unit CostsYear 1Year 2Year 3
    Varied Depth Pools$20.00$22.00$23.10
    Water Sports$45.00$49.50$51.98
    Camping & Recreation$50.00$55.00$57.75
    Direct Cost of Sales   
    Waterslides$296,100.00 $345,252.60 $384,266.14
    Varied Depth Pools$175,200.00 $204,283.20 $227,367.20
    Water Sports$255,600.00 $298,029.60 $331,706.94
    Camping & Recreation$116,000.00 $135,256.00 $150,539.93
    Subtotal Direct Cost of Sales$842,900.00 $982,821.40 $1,093,880.22

    Personnel plan


    The behavior of employees is of the utmost importance in building water parks. Understanding this importance in the process of how to start a water park, Hailey decided to implement rigorous selection criteria for employees. Under this criteria, the list of employees is mentioned below.

    7.1 Company Staff

    • 1 Co-Manager to help in overall design and operations
    • 6 Certified Lifeguards
    • 5 Certified Swimming Instructors
    • 8 General Cleaners
    • 2 Technician to upkeep the equipment
    • 1 Web Developer/ Mobile App Developer to manage online sites
    • 1 Social Media Manager
    • 2 Sales Executives to organize and promote sales
    • 1 Accountant
    • 2 Receptionists

    7.2 Average Salary of Employees

     Personnel Plan   
     Year 1Year 2Year 3
    Certified Lifeguards$182,000$200,200$220,220
    Certified Swimming Instructors$120,000$132,000$145,200
    General Cleaners$150,000$165,000$181,500
    Web Developer$15,000$16,500$18,150
    Social Media Manager$15,000$16,500$18,150
    Sales Executives$30,000$33,000$36,300
    Total Salaries$637,000 $700,700 $770,770

    Financial Plan

    Increasing your return on investment requires that you develop an adequate financial plan for your business. Therefore, it should be included as a part of your business plan.

    So whether you are developing a business plan for video production or a water park business plan sample like this one, a financial plan is a must. It will help you find the cost to build a waterpark and will also aid you in achieving your small and long-term financial goals.

    Just increasing sales doesn’t ensure that your business has become successful and is yielding profits. To earn profits, it is essential to manage your operations timely and efficiently. To ensure that your business is not getting into a loss, you must carry out a detailed financial analysis while you create business plan cleaning service.

    In your financial plan, e.g., business plan movie selection, you have to identify how you will earn profits and cover development and maintenance costs for the business.

    Here we’re providing the detailed financial plan made for Grizzly Parks. It will give you an idea of the finances involved in a business.

    8.1 Important Assumptions

     General Assumptions   
     Year 1Year 2Year 3
    Plan Month123
    Current Interest Rate8.12%8.20%8.26%
    Long-term Interest Rate8.40%8.44%8.47%
    Tax Rate24.03%24.21%24.60%

    8.2 Break-even Analysis

    Break-even Analysis - Water Park Business Plan Example
     Break-Even Analysis 
    Monthly Units Break-even5340
    Monthly Revenue Break-even$132,500
    Average Per-Unit Revenue$231.00
    Average Per-Unit Variable Cost$0.62
    Estimated Monthly Fixed Cost$163,800
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    8.3 Projected Profit and Loss

     Pro Forma Profit And Loss  
     Year 1Year 2Year 3
    Sales$1,545,700 $1,900,593 $2,336,969
    Direct Cost of Sales$842,900 $982,821 $1,093,880
    TOTAL COST OF SALES$842,900 $982,821 $1,093,880
    Gross Margin$702,800 $917,771 $1,243,089
    Gross Margin %45.47%48.29%53.19%
    Sales and Marketing and Other Expenses$145,000$148,000$156,000
    Leased Equipment$0$0$0
    Payroll Taxes$24,000$25,000$27,000
    Total Operating Expenses$816,200 $884,150 $964,670
    Profit Before Interest and Taxes($113,400)$33,621$278,419
    Interest Expense$0$0$0
    Taxes Incurred($22,680)$6,724$55,684
    Net Profit($90,720)$26,897$222,735
    Net Profit/Sales-5.87%1.42%9.53%

    8.3.1 Profit Monthly

    Profit Monthly - Water Park Business Plan Example

    8.3.2 Profit Yearly

    Profit Yearly - Water Park Business Plan Example

    8.3.3 Gross Margin Monthly

    Gross Margin Monthly - Water Park Business Plan Example
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    8.3.4 Gross Margin Yearly

    Gross Margin Yearly - Water Park Business Plan Example

    8.4 Projected Cash Flow

    Projected Cash Flow - Water Park Business Plan Example
     Pro Forma Cash Flow   
    Cash ReceivedYear 1Year 2Year 3
    Cash from Operations   
    Cash Sales$51,000$55,080$59,486
    Cash from Receivables$22,000$23,760$25,661
    SUBTOTAL CASH FROM OPERATIONS$73,000 $79,570 $85,936
    Additional Cash Received   
    Sales Tax, VAT, HST/GST Received$0$0$0
    New Current Borrowing$0$0$0
    New Other Liabilities (interest-free)$0$0$0
    New Long-term Liabilities$0$0$0
    Sales of Other Current Assets$0$0$0
    Sales of Long-term Assets$0$0$0
    New Investment Received$0$0$0
    SUBTOTAL CASH RECEIVED$74,000 $79,000 $85,000
    ExpendituresYear 1Year 2Year 3
    Expenditures from Operations  
    Cash Spending$42,000$42,000$45,000
    Bill Payments$27,000$28,000$31,000
    SUBTOTAL SPENT ON OPERATIONS$69,000 $70,000 $76,000
    Additional Cash Spent   
    Sales Tax, VAT, HST/GST Paid Out$0$0$0
    Principal Repayment of Current Borrowing$0$0$0
    Other Liabilities Principal Repayment$0$0$0
    Long-term Liabilities Principal Repayment$0$0$0
    Purchase Other Current Assets$0$0$0
    Purchase Long-term Assets$0$0$0
    SUBTOTAL CASH SPENT$69,000 $74,520 $80,482
    Net Cash Flow$21,000$23,000$25,000
    Cash Balance$27,000$30,000$33,000

    8.5 Projected Balance Sheet

     Pro Forma Balance Sheet  
    AssetsYear 1Year 2Year 3
    Current Assets   
    Accounts Receivable$24,000$26,880$30,213
    Other Current Assets$1,000$1,000$1,000
    TOTAL CURRENT ASSETS$282,000 $315,840 $355,004
    Long-term Assets   
    Long-term Assets$10,000$10,000$10,000
    Accumulated Depreciation$19,400$21,728$24,444
    TOTAL LONG-TERM ASSETS$24,400 $27,328 $30,744
    TOTAL ASSETS$294,000 $329,280 $370,440
    Liabilities and CapitalYear 4Year 5Year 6
    Current Liabilities   
    Accounts Payable$18,700$20,944$23,541
    Current Borrowing$0$0$0
    Other Current Liabilities$0$0$0
    SUBTOTAL CURRENT LIABILITIES$19,000 $21,280 $23,919
    Long-term Liabilities$0$0$0
    TOTAL LIABILITIES$15,000 $16,800 $18,883
    Paid-in Capital$30,000$30,000$31,000
    Retained Earnings$53,000$57,770$63,547
    TOTAL CAPITAL$285,000 $310,650 $341,715
    TOTAL LIABILITIES AND CAPITAL$300,000 $329,280 $370,440
    Net Worth$293,400$319,806$351,787

    8.6 Business Ratios

     Ratio Analysis    
     Year 1Year 2Year 3INDUSTRY PROFILE
    Sales Growth7.25%8.03%8.90%3.00%
    Percent of Total Assets    
    Accounts Receivable9.21%10.20%11.31%9.80%
    Other Current Assets2.11%2.34%2.59%2.40%
    Total Current Assets149.80%151.00%152.00%158.00%
    Long-term Assets11.55%11.60%11.64%12.00%
    TOTAL ASSETS100.00%100.00%100.00%100.00%
    Current Liabilities4.90%4.94%4.98%4.34%
    Long-term Liabilities0.00%0.00%0.00%0.00%
    Total Liabilities7.59%7.65%7.72%7.38%
    NET WORTH100.45%101.25%102.19%110.00%
    Percent of Sales    
    Gross Margin94.60%97.15%99.87%99.00%
    Selling, General & Administrative Expenses93.56%96.09%98.78%97.80%
    Advertising Expenses1.52%1.56%1.60%1.40%
    Profit Before Interest and Taxes41.50%42.62%43.81%33.90%
    Main Ratios    
    Total Debt to Total Assets0.18%0.18%0.17%0.40%
    Pre-tax Return on Net Worth74.08%74.89%75.00%75.00%
    Pre-tax Return on Assets96.30%101.12%106.17%111.30%
    Additional RatiosYear 1Year 2Year 3 
    Net Profit Margin33.56%34.60%35.67%N.A.
    Return on Equity55.80%57.53%59.31%N.A.
    Activity Ratios    
    Accounts Receivable Turnover7.77.87.8N.A.
    Collection Days100100100N.A.
    Inventory Turnover32.434.0235N.A.
    Accounts Payable Turnover15.61616.3N.A.
    Payment Days272727N.A.
    Total Asset Turnover2.52.52.6N.A.
    Debt Ratios    
    Debt to Net Worth-0.04-0.03-0.04N.A.
    Current Liab. to Liab.111N.A.
    Liquidity Ratios    
    Net Working Capital$244,000$257,664$272,093N.A.
    Interest Coverage000N.A.
    Additional Ratios    
    Assets to Sales0.850.870.89N.A.
    Current Debt/Total Assets1%0%0%N.A.
    Acid Test2929.1229.16N.A.
    Sales/Net Worth2.12.22.2N.A.
    Dividend Payout000N.A.


    1. Are water parks profitable?

    Water parks are very profitable because they have a short development period. They also return the investment by the end of the first two or three years.

    1. How do I start a water park business?

    You can start a water park business by doing research and developing a strong water park business plan. You can follow this water park business plan example to get started.

    1. How much is a water park worth?

    The worth and water park project cost for development depends on many factors such as area, equipment, and range of services. But according to TRUiC, it costs around $250-$600 per square foot.

    1. What makes a water park successful?

    Like any other business, the success of a water park depends on how well managed the business idea and implementation is. You can ensure this by following a solid business park plan water.

    Download Water Park Business Plan Sample in pdf