Sample Business Plan for Promotional Products

Starting up a media and entertainment production business doesn’t only mean to start the production house for producing a variety of different items to simply earn the capital, but it requires a concentrated plan that can lead to the fulfillment of your vision. You must know that you are not just starting an entertainment production business but a center that would provide professional services and a showbiz business. Here your business skills and performance decides your success.

You can take help from consulting services or agencies as they will guide you how to start and promote your business in media and entertainment industry. Consult magazines and internet to learn about the recent trends in the production and business. Information related to laws and taxes is another significant aspect that you should know before starting the production business. A sound knowledge and effective planning would help you to start a new business and grow it efficiently.

In the entertainment industry, media production is not the production of a single product. Entertainment and media is a very vast field and the productions options available are variable. You should select one or more productions like promotional products, educational television, news, dramas, films documentaries, music, etc. that you would like to work on before starting any entertainment or media production business. You would then write a separate business plan for each intended production. Generally, your media production business plan should include the answers of following questions:

  • What is the purpose or the goal of the production and objective of your business?
  • Which is your intended audience or your production will be watched or listened to by whom?
  • Is the production related to electronic or print media?
  • Does the production include correspondence with other production or business?
  • Is the content is new, or the production will reproduce already existing content?
  • Is the production being produced for the Internet, Cable, Satellite TV or TV?
  • Do you have the script for production? If yes, describe the script for the production briefly.
  • What is the total estimated time for opening and closing of production and its anticipated location?
  • How will be the selection of talent done for the production?
  • What are the specifications for the technical equipment and the requirements for the professional knowledge of technical crew for the new production?