Do you want to start paintball business?

Are you thinking of how to start paintball business? You can never go wrong with this venture considering paintball is now a popular sport not only the United States but across the entire globe. In the U.S alone, there are over 5 million active paintball fans who invest heavily in the equipment and attire. In addition, the increasing number of professional tournaments and leagues has increased the demand for modern paintball facilities. There are also numerous exciting activities associated with paintball and opening a paintball business will reward you with good profits so long as you carefully plan your business setup strategy.

Executive Summary

2.1 The Business

The paintball business will be known as ZonerB Paintball and will be located off Exit 3 in Brookside, Kansas City. This is an excellent population that serves a large population of residents making it an ideal sport to open the business. ZonerB is a family business that will be owned and managed by Phil Richards who is a Professional Paintball Instructor.

2.2 Management Team

Phil Richards is an accomplished paintball instructor who has been actively working in the industry for over fifteen years. During his career, Phil has managed several popular paintball facilities. He is a familiar and well respected instructor who has been deeply involved in the region’s paintball events. He was a league commissioner in several tournaments around the country.

2.3 Customer Focus

ZonerB Paintball aims to offer an exciting, relaxing and social atmosphere for clients. In planning how to start a paintball business, ZonerB is keen to provide a well-equipped and friendly facility for its customers.

2.4 Business Target

The business hopes to focus on investing in a modern and impressive paintball facility that will offer diverse fun activities that will keep everyone entertained.

Paintball Business Plan - 3 Years Profit Forecast

Company Summary

3.1 Company Owner

Phil Richards is a well-respected paintball instructor who has worked with several teams to clinch various awards and championships. During his career as an instructor and manager of several paintball facilities, Phil acquired first-hand experience in paintball business, something he hopes to replicate when opening a paintball field.

3.2 Aim of Starting the Business

The paintball culture has increased in the recent times inspiring Phil to go ahead with his plan of setting a nice, modern and well equipped paintball facility that meets the needs of paintball lovers. Despite Brookside having many paintball businesses, the rising popularity of the game has created numerous opportunities for ZonerB to explore.

3.3 How the Business will be Started

To make ZonerB a trendsetter paintball facility in Brookside, Kansas City, Phil Richards has hired professionals with vast knowledge in business startups to come up with a financial roadmap to meet business goals. Key financial data is indicated in the table below.

Paintball Business Plan - Startup coast

Start-up Expenses  
Legal $3,200
Consultants $2,500
Insurance $15,000
Rent $20,000
Research and Development $15,000
Expensed Equipment $12,000
Signs $4,000
Start-up Assets $0
Cash Required $210,000
Start-up Inventory $60,000
Other Current Assets $15,000
Long-term Assets $8,000
Total Requirements $27,000
Start-up Expenses to Fund $135,000
Start-up Assets to Fund $325,000
Assets $35,000
Non-cash Assets from Start-up $13,000
Cash Requirements from Start-up $0
Additional Cash Raised $65,000
Cash Balance on Starting Date $125,000
Liabilities and Capital $0
Liabilities $0
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Capital $0
Planned Investment $0
Investor 1 $42,000
Investor 2 $20,000
Other $0
Additional Investment Requirement $0
Loss at Start-up (Start-up Expenses) $55,000
Total Funding $165,000

Services for Customers

ZonerB has invested heavily in modern equipment and technologies to grow the paintball culture in Kansas City. In order to start a paintball business that brings good profits, Phil Richards has decided to be innovative and diversify his range of services offered at the paintball facility. Services offered at ZonerB include:

With all these services, ZonerB has found a unique way to cater for needs of different clientele.

Marketing Analysis for Paintball Business

For ZonerB to accomplish its business goals, a detailed market analysis was carried out to identify what areas need to be focused on to successfully conquer the marketplace. Good paintball business plans have an elaborate marketing strategy that is designed with in line with the current market trends. The paintball business hopes to use this strategy to outshine its competitors and secure a large customer base.

5.1 Market Segmentation

After studying the paintball culture in Kansas City and doing an extensive market analysis, ZonerB intends to reach out to the following groups of customers. It’s worth noting that potential clients in this case are anyone interested in paintball games.

Paintball Business Plan - Market Segmentation

5.1.1 Under 18 years

Paintball is an exciting game that attracts large masses of young people. For this reason, this is a key customer group the business intends to reach out. A large section of the local population consists of teenagers and young children thus presenting an excellent opportunity for ZonerB to market its services. Despite many similar established businesses in the area, Phil Richards knows the appetite for paintball especially among this age group keeps growing. In addition, a large section of under 18 year olds are still in schools which play a huge role in popularizing paintball across the city.

5.1.2 19-64 Year olds

Many residents who fall in this age group belong to the working class and therefore, earn a steady income. Given the large middle class population, these residents can afford to buy paintball ammunition and attire required for an exciting gaming experience. The business hopes to sell various services and packages to this customer segment bearing in mind they have a disposable income that allows them to spend on numerous entertainment activities. After opening a paintball field business, this group of customers is expected to frequent the paintball club to have fun and unwind.

5.1.3 Over 65 Year Olds

This category caters for senior citizens who have retired from an active career life but are looking for something exciting to keep them busy. With paintball increasingly becoming popular, seniors have also been attracted to the game. They’re an extremely sensitive group and require good customer care and help to feel comfortable within the business premises.

5.1.4 Corporates

Because of the growing interest in paintball, corporates have joined the bandwagon by regularly organizing staff paintball fun days. In addition, there are numerous paintball tournaments and competitions where various corporate teams drawn from various companies participate. This is a lucrative market segment because a single corporate booking is guaranteed to generate the business good income.

5.1.5 Professional Paintball Stakeholders

ZonerB paintball field business plan also aims to target to professional paintball teams and league organizers looking for a venue to use for tournaments. Given the number of many venues across Kansas, the business has an uphill task of positioning itself strategically to reach out to this market.

Market Analysis
Potential Customers Growth YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5 CAGR
Under 18 30% 35,000 38,000 41,000 44,000 47,000 10.00%
19-64 years 15% 30,000 33,000 36,000 39,000 42,000 12.00%
Over 65 years 22% 20,000 23,000 26,000 29,000 32,000 14.00%
Corporates 18% 15,000 18,000 21,000 24,000 27,000 16.00%
Professional Paintball Stakeholders 15% 10,000 13,000 16,000 19,000 22,000 10.00%
Total 100% 80,000 95,000              110,000 125,000 140,000 15.00%

5.2 Business Target

ZonerB comes into the market when paintball popularity is at its peak. This is a strategic time considering starting a paintball business when there’s so much hype about the game is smart and strategic. Innovativeness is the major driving factor for the business as it seeks to use a unique business model and customer approach to distinguish itself from competitors. It is expected the paintball will be able to recover its capital within the first three years of operation. Annual sales are expected to grow on an average of 15%.

5.3 Product Pricing

How much does it cost to start a paintball business and how do I recover my startup capital? To accurately determine whether a business will be able recover the initial, product pricing is a key component that needs to be well defined. Just like other paintball business plans, ZonerB understands it has to get the pricing right to be able to survive competition. The plan is to diversify pricing using different packages to ensure all customer groups are adequately catered for. Pricing will be arrived at after considering what other paintball businesses are charging their clients. The idea is to charge slightly less than competitors especially in the first few months to popularize the brand and win customer trust.


The success of a business is not only how to start a paintball business but which strategies are put in place to ensure business goals are realized. Phil Richards has worked closely with experts in business strategy to come up with a sustainable and result-oriented approach of consistently growing customer numbers and boost revenue. The following sales strategy has been adopted to help steer the business to positive growth.

6.1 Competitive Analysis

ZonerB Paintball field knows customer care and professionalism are the core values of success when starting a paintball field. The business intends to hire well trained and professional staff with hands-on skills to deal with various customers. In addition, the paintball field’s strategic location and nearness to public transport facilities is expected to bring in more customers.

6.2 Sales Strategy

In order for the paintball business to attract more customers to the facility, the following sales strategy will be rolled out.

  • Engage in intensive marketing campaigns to create awareness for people looking for a nice and well equipped paintball field.
  • Sponsor college league and weekly youth championships to reach out to the youths.
  • Advertise the business on popular local media channels and incorporate digital media i.e. social media and paid local online adverts.
  • Create advertising campaigns in locations such as local universities since they bring together a large number of potential customers.
  • Invest in the latest state-of-the art equipment and technologies to improve customer experience
  • Creatively design the paintball field with an attractive landscape and exciting colors to draw attention to the facility.
  • Emphasize on exemplary customer service and ensure customer needs are well taken care of.

6.3 Sales Forecast

ZonerB is committed to fully implement the above defined sales strategies and keep a close eye on its financial books to increase annual sales. The information below summarizes sales forecasts for ZonerB Paintball business.

Paintball Business Plan - Unit Sales

Sales Forecast      
Unit Sales Year 1 Year 2 Year 3
Indoor and outdoor paintball courts 340,000 410,000 450,000
Paintball ammunition and gear 220,000 250,000 300,000
Go Cart facility 270,000 290,000 320,000
Restaurant and dining services 390,000 450,000 520,000
TOTAL UNIT SALES 1,005,000 1,250,000 1,500,000
Unit Prices Year 1 Year 2 Year 3
Indoor and outdoor paintball courts $150.00 $160.00 $200.00
Paintball ammunition and gear $80.00 $100.00 $120.00
Go Cart facility $150.00 $180.00 $210.00
Restaurant and dining services $200.00 $250.00 $270.00
Indoor and outdoor paintball courts $300,000 $350,000 $400,000
Paintball ammunition and gear $270,000 $310,000 $350,000
Go Cart facility $85,000 $125,000 $145,000
Restaurant and dining services $260,000 $300,000 $310,000
Direct Unit Costs Year 1 Year 2 Year 3
Indoor and outdoor paintball courts $2.20 $3.20 $4.20
Paintball ammunition and gear $2.00 $3.00 $5.00
Go Cart facility $1.60 $2.60 $4.00
Restaurant and dining services $6.00 $5.00 $4.00
Direct Cost of Sales
Indoor and outdoor paintball courts $200,000 $220,000 $140,000
Paintball ammunition and gear $150,000 $180,000 $210,000
Go Cart facility $155,000 $135,000 $152,000
Restaurant and dining services $160,000 $175,000 $195,000
Subtotal Direct Cost of Sales $255,000 $385,000 $465,000

Personnel Plan

ZonerB is a large paintball field that requires staff with different expertise to work together and facilitate smooth operations of the business. For Phil Richards and anyone else planning how to start a paintball field, the following staff is key to run the business.

7.1 Personnel Plan

ZonerB Paintball field is owned by Phil Richards, an experienced Paintball Instructor who will be the overall manager of the business. The business will also employ the following professionals to work in various departments.

  • One Assistant Manager
  • One Accountant
  • One League Coordinator
  • One Customer Care Representative
  • Two Marketing Executives
  • Two Cleaners
  • One Safety Inspector
  • One Concession Person
  • Two Referees

Successful candidates will undergo extensive training on various areas of focus associated with a paintball field before the business officially opens.

7.2 Average Staff Salaries

In the first three years of operations, ZonerB Paintball field intends to pay its personnel the following annual average salaries.

 Personnel Plan      
Year 1 Year 2 Year 3
1 Assistant manager $60,000 $65,000 $70,000
1 Account $35,000 $42,000 $47,000
1 League Cordinator $30,000 $34,000 $38,000
1 Customer care representative $27,000 $33,000 $36,000
2 Marketing executives $52,000 $56,000 $60,000
2 cleaners $40,000 $45,000 $47,000
1 Concession person $22,000 $28,000 $32,000
2 Referees $52,000 $55,000 $58,000
Total Salaries $265,000 $350,000 $425,000

Financial Plan

ZonerB has a comprehensive financial plan that is expected to guide business management. Starting paintball field requires an elaborate financial plan to help the business meet its financial obligations and run its operations. Initial capital will be supplemented by a bank loan to help kickstart operations. The following is a summary of various financial statistics for ZonerB Paintball business. This is key information for anyone planning to open a paintball field business.

8.1 Important Assumptions

ZonerB has computed its financial expectations based on the assumptions below.

 General Assumptions      
Year 1 Year 2 Year 3
Plan Month 1 2 3
Current Interest Rate 14.00% 16.00% 18.00%
Long-term Interest Rate 7.00% 7.00% 700.00%
Tax Rate 12.00% 14.00% 16.00%
Other 0 0 0

8.2 Brake-even Analysis

The graph below indicated ZonerB Paintball business Brake-even Analysis.

Paintball Business Plan - Brake-even Analysis

 Brake-Even Analysis  
Monthly Units Break-even 10000
Monthly Revenue Break-even $160,000
Average Per-Unit Revenue $250.00
Average Per-Unit Variable Cost $0.70
Estimated Monthly Fixed Cost $320,000

8.3 Projected Profit and Loss

Below is Profit and Loss information for ZonerB Paintball field determined on a monthly and annual basis.

 Pro Forma Profit And Loss      
Year 1 Year 2 Year 3
Sales $600,000 $700,000 $800,000
Direct Cost of Sales $50,000 $60,000 $80,000
Other $0 $0 $0
TOTAL COST OF SALES $60,000 $80,000 $100,000
Gross Margin $420,000 $550,000 $560,000
Gross Margin % 80.00% 74.00% 83.00%
Payroll $250,000 $350,000 $425,000
Sales and Marketing and Other Expenses $8,000 $5,000 $9,000
Depreciation $7,000 $9,000 $6,000
Leased Equipment $0 $0 $0
Utilities $7,000 $5,000 $6,000
Insurance $9,000 $10,000 $8,600
Rent $14,000 $16,000 $18,000
Payroll Taxes $50,000 $65,000 $70,000
Other $0 $0 $0
Total Operating Expenses $320,000 $350,000 $400,000
Profit Before Interest and Taxes $40,000 $60,000 $80,000
EBITDA $30,000 $50,000 $80,000
Interest Expense $0 $0 $0
Taxes Incurred $24,000 $26,000 $30,000
Net Profit $120,000 $135,000 $140,000
Net Profit/Sales 40.00% 55.00% 60.00%

8.3.1 Monthly Profit

Paintball Business Plan - PROFIT MONTHLY

8.3.2 Yearly Profit

Paintball Business Plan - PROFIT YEARLY

8.3.3 Monthly Gross Margin

Paintball Business Plan - GROSS MARGIN MONTHLY

8.3.4 Yearly Gross Margin

Below is a Profit and Loss Analysis for the business.

Paintball Business Plan - GROSS MARGIN YEARLY

8.4 Projected Cash Flow

The diagram below indicates subtotal cash received, subtotal cash spent, subtotal cash spent on operations, subtotal cash from operations and Pro forma cash flow.

Paintball Business Plan - Projected Cash Flow

 Pro Forma Cash Flow      
Cash Received Year 1 Year 2 Year 3
Cash from Operations
Cash Sales $100,000 $205,000 $260,000
Cash from Receivables $10,000 $15,000 $18,000
SUBTOTAL CASH FROM OPERATIONS $68,000 $70,000 $90,000
Additional Cash Received
Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
New Long-term Liabilities $0 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $0 $0 $0
SUBTOTAL CASH RECEIVED $68,000 $70,000 $90,000
Expenditures Year 1 Year 2 Year 3
Expenditures from Operations
Cash Spending $20,000 $25,000 $30,000
Bill Payments $5,000 $10,000 $22,000
SUBTOTAL SPENT ON OPERATIONS $25,000 $36,500 $40,000
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0
Purchase Other Current Assets $0 $0 $0
Purchase Long-term Assets $0 $0 $0
Dividends $0 $0 $0
SUBTOTAL CASH SPENT $45,000 $55,000 $65,000
Net Cash Flow $27,000 $35,000 $58,000
Cash Balance $33,000 $48,000 $53,000

8.5 Projected Balance Sheet

Below is ZonerB Projected balance sheet indicating assets, liabilities, capital, current liabilities and long-term assets.

 Pro Forma Balance Sheet      
Assets Year 1 Year 2 Year 3
Current Assets
Cash $300,000 $350,000 $380,000
Accounts Receivable $100,000 $120,000 $150,000
Inventory $5,000 $6,000 $9,000
Other Current Assets $6,000 $3,000 $9,000
TOTAL CURRENT ASSETS $315,000 $479,000 $638,000
Long-term Assets
Long-term Assets $20,000 $23,000 $30,000
Accumulated Depreciation $33,000 $36,000 $40,000
TOTAL LONG-TERM ASSETS $6,000 $3,000 $1,500
TOTAL ASSETS $230,000 $350,000 $400,000
Liabilities and Capital Year 1 Year 2 Year 3
Current Liabilities
Accounts Payable $25,000 $38,000 $46,000
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
SUBTOTAL CURRENT LIABILITIES $25,000 $38,000 $41,000
Long-term Liabilities $0 $0 $0
TOTAL LIABILITIES $18,000 $40,000 $47,000
Paid-in Capital $20,000 $20,000 $20,000
Retained Earnings $25,000 $60,000 $85,000
Earnings $150,000 $220,000 $240,000
TOTAL CAPITAL $280,000 $330,000 $360,000
TOTAL LIABILITIES AND CAPITAL $380,000 $290,000 $340,000
Net Worth $320,000 $450,000 $380,000

8.6 Business Ratios

This is a representation of Business Ratios, Ratio Analysis and business Net Worth for ZonerB Paintball business.

 Ratio Analysis        
Year 1 Year 2 Year 3 INDUSTRY PROFILE
Sales Growth 20.00% 23.00% 30.00% 10.00%
Percent of Total Assets
Accounts Receivable 10.00% 9.00% 8.00% 11.00%
Inventory 8.00% 5 4.00% 9.00%
Other Current Assets 1.00% 3.40% 3.00% 20.00%
Total Current Assets 86.00% 90.00% 120.00% 43.00%
Long-term Assets -6.00% -10.00% -20.00% 30.20%
TOTAL ASSETS 90.00% 90.00% 90.00% 90.00%
Current Liabilities 10.00% 7.00% 5.00% 18.00%
Long-term Liabilities 0.00% 0.00% 0.00% 20.00%
Total Liabilities 7.00% 3.00% 1.50% 30.00%
NET WORTH 100.00% 70.00% 80.00% 30.00%
Percent of Sales
Sales 90.00% 90.00% 90.00% 90.00%
Gross Margin 70.00% 63.00% 60.00% 0.00%
Selling, General & Administrative Expenses 50.00% 60.00% 45.00% 60.00%
Advertising Expenses 5.00% 4.00% 2.30% 3.50%
Profit Before Interest and Taxes 30.00% 24.00% 26.00% 3.50%
Main Ratios
Current 18 13 12 0.9
Quick 27 13 25.5 1.5
Total Debt to Total Assets 4.05% 3.00% 2.65% 40.00%
Pre-tax Return on Net Worth 90.00% 87.00% 93.00% 4.20%
Pre-tax Return on Assets 60.00% 58.00% 65.00% 10.00%
Additional Ratios Year 1 Year 2 Year 3
Net Profit Margin 15.00% 10.00% 20.00% N.A.
Return on Equity 60.00% 50.00% 48.00% N.A.
Activity Ratios
Accounts Receivable Turnover 5 7 9 N.A.
Collection Days 78 87 100 N.A.
Inventory Turnover 18 16 18 N.A.
Accounts Payable Turnover 12.2 16.2 17 N.A.
Payment Days 25 25 25 N.A.
Total Asset Turnover 3.6 2.7 2.9 N.A.
Debt Ratios
Debt to Net Worth 0 -0.09 -0.01 N.A.
Current Liab. to Liab. 0 0 0 N.A.
Liquidity Ratios
Net Working Capital $500,000 $520,000 $640,000 N.A.
Interest Coverage 0 0 0 N.A.
Additional Ratios
Assets to Sales 1.45 2.48 3.32 N.A.
Current Debt/Total Assets 8% 4% 3% N.A.
Acid Test 30 33 35 N.A.
Sales/Net Worth 3.3 1.7 1.7 N.A.
Dividend Payout 0 0 0 N.A.

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