The global plumbing market is booming and expected to reach $82.2 billion by 2030, with a CAGR of 5.4%. This surge in demand creates a prime opportunity to start a plumbing business in 2024.

However, turning your plumbing expertise into a successful company requires a plumbing business plan. Whether you’re a new or experienced entrepreneur, you can learn how to start a successful plumbing business in this guide. Let’s understand the benefits first.

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Benefits of Starting a Plumbing Company

Plumbing is a fundamental service that will always be in demand. Opening a plumbing business in 2024 is an attractive opportunity with numerous benefits:

  1. Steady demand: The plumbing industry is a stable and in-demand profession, providing a stable source of income. The plumber job market is expected to grow by 4%.
  2. Profitable margins: Plumbing companies can achieve significant gross profit margins. On average, plumbing business owners make a gross profit margin of 35% across all services.
  3. Above-average salaries: Plumbers make well over the average U.S. salary. According to, the average annual pay of a small business plumber in the United States is $64,455.
  4. Low entry barriers: Compared to other industries, like a barbershop business plan, the plumbing sector has relatively low barriers to entry. The plumbing industry has been growing steadily, suggesting opportunities for new businesses.
  5. High revenue potential: Top players in the plumbing industry are making billions in revenue. For example, Masco Corporation earned $7.97 billion in revenue for the year ended December 2023.

With a thorough understanding of these benefits, aspiring entrepreneurs can now focus on setting clear and achievable goals for their plumbing company, laying the foundation for long-term success.

Setting Goals for a Plumbing Business

How to start a small plumbing business is a common question that haunts most plumbing business owners. As explained in our church business plan, setting clear, actionable goals is crucial. Goals provide direction, motivation, and a way to measure your progress.

Here are some key steps to consider when setting plumbing business goals:

1. Define Your Vision and Mission

Begin by outlining your overall vision for the company – what do you want to achieve in the long term? Then define your mission statement – the core purpose and values guiding your business. These high-level aspirations will inform the specific goals you set.

For example, your vision could be “To be the leading service provider in our local market, known for quality work and exceptional customer service.” Your mission might be “Delivering quality, reliable solutions that make our customers’ lives easier.”

2. Set SMART Goals

When establishing your goals, make sure they are SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. This ensures your goals are clear, quantifiable, realistic, and have a defined timeline.

Each goal should be:

  • Specific: Your goal should be clear, precise, and well-defined, not vague or ambiguous.
  • Measurable. Your goal should have tangible metrics or KPIs to track your progress.
  • Achievable. Your goal should be realistic and attainable, considering your capabilities, resources, and market conditions.
  • Relevant. Your goal should align with your vision, mission, and objectives.
  • Time-bound. Your goal should have a clear deadline or timeframe for completion.

Examples of SMART goals include:

  • Increase annual revenue by 20% within the next 2 years
  • Reduce customer response time by 30% in the next 6 months
  • Train all technicians on new inspection procedures by the end of Q4
  • Achieve a customer satisfaction rating of 4.8 out of 5 stars by the end of the year

3. Focus on Key Business Areas

Break your high-level vision into specific goals across crucial business functions. This provides a balanced, holistic answer to how to start a plumbing service business.

Some key areas to set goals for include:

  • Revenue and profitability targets
  • Service delivery efficiency and productivity
  • Customer acquisition and retention rates
  • Workforce development and technician training
  • Fleet management and equipment utilization

4. Measure and Adjust Your Goals

Regularly review your progress towards your business goals. Adjust your objectives based on changing market conditions, new opportunities, or unexpected challenges. Establish key performance indicators (KPIs) and track them over time.

Once you have clearly defined your goals, creating a comprehensive business plan is the next important step. A well-crafted plumbing business plan will help you identify the strategies, resources, and action steps to turn your vision into reality.

Business plan for investors
Document for attracting equity financing for a startup or existing business. These business plans will comply with even the most complex investor requirements

Create a Plumbing Business Plan

A plumbing business plan outlines the elements of how to start a plumbing supply business. A business plan, for example, a business plan for a house scrubbing, demonstrates the plumbing company’s viability and the owner’s understanding of the plumbing industry and local market. The plan helps the owner secure financing, and guide the company’s growth.

A plumbing business plan includes:

  1. Executive Summary
  2. Business Overview
  3. Products & Services
  4. Market Analysis
  5. Marketing Plan
  6. Operations Plan
  7. Management Team
  8. Financial Projections

Let’s understand each of these business plan sections in detail:

Executive Summary

The executive summary is a brief overview of your company. It’s the first section of the business plan, and it gives readers, especially potential investors, a quick understanding of your business concept, goals, strategies, and financial projections.

Here’s what an executive summary in a plumbing business plan should include:

  • Business Concept
  • Business Goals
  • Target Market
  • Competitive Advantage
  • Marketing Strategy
  • Financial Projections
  • Funding Request

The executive summary should be concise, engaging, and compelling. It’s often the first impression potential investors get of your company, so it’s important to make it count.

Business Overview

The business overview section provides detailed information about the plumbing company itself. It’s where you provide a comprehensive picture of your company and how it fits into the plumbing industry.

Here’s what a business overview in a plumbing business plan should include:

  • Business Description
  • Business Structure (sole proprietorship, partnership, corporation)
  • Location
  • Business History
  • Vision and Mission
  • Services
  • Operational Strategies

The business overview should provide a complete picture of the business and its operations. For reference, check our gas station business plan. It gives readers a solid understanding of the business.

Any questions? Get in Touch!

    Products & Services

    The products & services section outlines the specific services that the plumbing business provides. It’s where you detail the value you bring to your customers and how you meet their needs.

    Here’s what the products & services section in a plumbing business plan should include:

    • Service Description
    • Pricing
    • Service Differentiation
    • Customer Benefits
    • Future Services

    The products & services section is an opportunity to showcase your expertise, quality of service, and the unique aspects of your company that set you apart.

    Market Analysis

    Market analysis is where you demonstrate your understanding of the broader market in which you operate. It studies the plumbing business’s industry and customers.

    Here’s what the market analysis in a plumbing business plan should include:

    • Industry Overview
    • Target Market
    • Market Segmentation
    • Competitor Analysis
    • Market Trends
    • Market Growth

    Market analysis should be based on real data and research. It shows potential investors that you understand your market and are prepared to navigate its challenges and opportunities.

    Marketing Plan

    A marketing plan outlines the strategies and tactics the business will use to attract and retain customers. Our business plan for hair salon explains how you will promote your services, reach your target market, and stand out from your competitors.

    Here’s what the marketing plan section in a plumbing business plan should include:

    • Marketing Objectives
    • Target Market
    • Marketing Strategies
    • Pricing Strategy
    • Promotion and Advertising
    • Customer Retention Strategies

    The marketing plan should be specific, actionable, and aligned with the business’s overall goal.

    Operations Plan

    The operations plan outlines the practical aspects of running a business. It’s where you detail the day-to-day operations, such as the processes, equipment, and personnel needed to deliver your services.

    Here’s what the operations plan section in a plumbing business plan should include:

    • Key operational processes
    • Tools and equipment needed
    • Suppliers for your equipment and materials
    • Overview of your team
    • Location and physical facilities
    • Inventory Management
    • Quality Control Strategies

    The operations plan should be detailed and realistic, reflecting the practical aspects of running your company.


    These are the services which Julia will provide for 5-years of the launch of her startup. After being established in the market she’ll expand her product line and amend her business plan for clothing line accordingly.

    Management Team

    The management team section provides information about the key personnel who are running the business. It showcases the skills, experience, and qualifications of your team members.

    Here’s what the management team section in a plumbing business plan should include:

    • Overview of the team’s structure
    • Team member’s background
    • Roles and Responsibilities
    • Key Personnel
    • Recruitment Plan

    The management team section is an essential part of the plan as it gives potential investors confidence in your team’s ability to execute the plumbing business.

    Figure Out Your Financial Plan

    The financial planning provides an estimate of the plumbing company’s financial future. It’s where you present your expectations for: revenue, expenses, and profitability, showing potential investors that your company is financially viable and has growth potential.

    Here’s what the financial planning section in a plumbing business plan should include:

    • Revenue Projections
    • Expense Projections
    • Profitability Projections
    • Cash Flow Statement
    • Balance Sheet
    • Break-Even Analysis
    • Ratio Analysis

    A financial plan should be realistic, based on sound assumptions, and as accurate as possible. Projections should demonstrate that the company has the potential to become profitable.

    Average Cost To Start A Plumbing Business In 2024

    The average startup cost for a plumbing business can vary significantly depending on factors such as: 

    • Scale of your operations
    • Equipment and tools required
    • Location of your business, and more.

    However, expect to invest anywhere between $10,000 to $100,000 to start a plumbing company in 2024. The startup cost includes:

    Startup CostLower RangeUpper RangeAverage Cost
    Licenses and permits$500$2,000$1,250
    Commercial space rental$1,000$4,000$2,500
    Plumbing tools and equipment$4,500$20,000$12,250
    Service vehicle purchase or lease$0 (use personal vehicle)$35,000$17,500
    Initial inventory (parts, fixtures, supplies)$1,500$10,000$5,750
    Marketing and advertising$1,000$10,000$5,500
    Insurance (liability, workers’ compensation)$1,000$4,000$2,500
    Working capital (first few months’ operating expenses)$500$15,000$7,750
    Total Estimated Startup Cost Range$10,000$100,000$55,000

    The average total startup cost for a plumbing business is estimated to be around $55,000, based on the figures presented in the table.

    Key Notes:

    • The lower range ($10,000) represents a very small, local plumbing business that may start out of a home-based office or use a personal vehicle, with a more limited initial investment.
    • The upper range ($100,000) represents a more established commercial plumbing business with a dedicated commercial space, a service vehicle, a larger inventory, and more comprehensive marketing and insurance coverage.

    Ongoing Expenses in Running a Plumbing Business

    In addition to your initial startup costs, you’ll also need to account for the following recurring monthly and annual expenses:

    ExpenseEstimated Cost Range
    Vehicle fuel and maintenance$500 – $1,000 per month
    General liability insurance$1,000 – $5,000 per year
    Workers’ compensation insurance$1,000 – $5,000 per year
    Employee wages and benefits$3,000 – $10,000 per month
    Inventory and supplies$1,000 – $5,000 per month
    Rent (if needed)$1,000 – $3,000 per month
    Accounting and legal services$250 – $2,000 per month
    Marketing and advertising$250 – $2,000 per month
    Total Ongoing Expenses$8,000 – $30,000+ per month

    Your total monthly expenses could range from $8,000 to over $30,000 but could vary depending on the size and scope of your operations.

    Projected Revenue for a Plumbing Business

    Projected revenue shows how much a plumbing business owner will make. As a plumbing company, your primary revenue will come from providing a variety of services. Here is a table outlining the projected monthly revenue for a plumbing company in Texas:

    Service TypeEstimated Monthly VolumeAverage PricePotential Monthly Revenue
    Residential Services
    Faucet Repair/Replacement10 jobs$250$2,500
    Toilet Installation/Repair8 jobs$350$2,800
    Water Heater Repair/Replacement6 jobs$1,000$6,000
    Sewer Line Repair/Replacement4 jobs$6,000$24,000
    Drain Cleaning15 jobs$200$3,000
    Leak Detection and Repair8 jobs$325$2,600
    Residential Subtotal$40,900
    Commercial Services
    Routine Maintenance and Inspection10 accounts$1,250$12,500
    Plumbing Fixture Installation/Replacement4 jobs$2,500$10,000
    Sewer Line Repair/Replacement2 jobs$25,000$50,000
    Backflow Prevention System Installation/Testing6 jobs$1,250$7,500
    Grease Trap Cleaning and Maintenance8 jobs$300$2,400
    Commercial Subtotal$82,400
    Total Potential Monthly Revenue$123,300

    This revenue breakdown is based on market research, competitive analysis, and our projections for the first year of operations in the Austin, TX metro area.

    Bank/SBA Business Plan

    Projected Financial Statement

    With a clear picture of your startup costs, revenue streams, and ongoing expenses, you can begin modeling your financial projections. This should include:

    • Balance sheet
    • Profit and loss statement
    • Cash flow statement
    • Break-even analysis
    • Ratio analysis
    • Planned debt repayment schedule (if applicable)

    These financial projections will not only help secure funding but also provide a roadmap for growing your business profitably over time.

    How to Finance Your Plumbing Business

    Once you’ve estimated how much it costs to start a plumbing business, you’ll need to determine how you’ll arrange funds. Some common funding options include:

    • Small Business Loans: These typically require a business plan, collateral, and a good personal credit score.
    • Personal Savings: Using your funds can help you maintain full ownership and control.
    • Investments from Friends/Family: This can provide needed capital, but may require giving up equity.
    • Business Credit Cards: Useful for initial purchases, but high-interest rates make them less ideal for long-term funding.

    Whichever funding route you choose, make sure you have enough capital to cover at least 6-12 months of expenses before your company becomes profitable. This will give you the runway you need to get your plumbing company off the ground.

    Any questions? Get in Touch

    Know Your Strengths and Weaknesses

    Successful plumbing business owners need to have a diverse set of skills and expertise. Additionally, you’ll also need strong business acumen. Take time and identify your business’s strengths and weaknesses. There are several methods you can use:

    1. Comprehensive self-assessment
    2. 360-degree feedback from peers, colleagues, and mentors
    3. In-depth skills gap analysis
    4. Personality and aptitude testing
    5. SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis
    6. Benchmarking against industry best practices
    7. Consultation with a business coach or advisor

    By thoroughly evaluating your capabilities through a combination of these approaches, you’ll be able to develop a clear picture of your strengths and weaknesses as a plumbing business owner. 

    Industry overview

    The plumbing industry in Texas is rapidly growing. There are ample opportunities for new businesses. According to IBISWorld, the plumbing industry market size in the US, measured by revenue, was $126.4bn in 2023. In Texas alone, the plumber market size was around $9.5bn with 9,542 plumbing businesses employing 45,593 plumbers.

    Several key factors drive the Texas plumber industry growth:

    • Population Growth: Texas continues to experience rapid population expansion, driving an increasing demand for both residential and commercial plumbing services.
    • Aging Infrastructure: Much of Texas’ existing infrastructure is aging, leading to a greater need for repair, maintenance, and replacement work.
    • Construction Boom: The construction industry in Texas remains extremely robust. New building projects generate substantial demand for plumbing installations.

    Within the Austin metro area specifically, the market is highly competitive. However, there is still significant room for new players, particularly those who can differentiate themselves through exceptional customer service, specialized expertise, or unique service offerings.

    Key market factors that plumbing business owners in Austin should be aware of include:

    • Average hourly rates ranging from $75 to $150 per hour
    • High demand for 24/7 emergency services
    • Growing preference for eco-friendly, water-efficient solutions
    • Increasing need for commercial plumbing maintenance and retrofits
    • Opportunities to serve the area’s increasing residential construction market

    Understanding industry trends and local dynamics with our business plan for a drone will help you develop a successful business strategy for the Texas market.

    Prices for Plumbing Services

    Establishing the right pricing structure for your services is crucial. Plumbing service rates in Texas can vary widely depending on the specific task, your level of expertise, and your geographic location.

    Residential Plumbing Services Pricing

    For homeowners and individual customers, the pricing structure for residential plumbing services typically includes the following:

    ServicePrice Range
    Service Call and Diagnostic Fees$75 to $150/hour
    Faucet Repair/Replacement$250
    Toilet Installation/Repair$350
    Water Heater Repair/Replacement$1,000
    Sewer Line Repair/Replacement$6,000
    Drain Cleaning$200
    Leak Detection and Repair$325

    These prices reflect the average market rates for high-quality, professional plumbing services in the Austin metropolitan area.

    Commercial Plumbing Services Pricing

    Pricing for commercial plumbing services, such as those provided to businesses, apartment complexes, or other organizations, tends to have a different structure:

    ServicePrice Range
    Routine Maintenance and Inspection$1,250
    Plumbing Fixture Installation/Replacement$2,500
    Sewer Line Repair/Replacement$25,000
    Backflow Prevention System Installation/Testing$1,250
    Grease Trap Cleaning and Maintenance$300

    These prices reflect the higher complexity and specialized expertise required for commercial plumbing projects, as well as the potential for larger-scale system overhauls and upgrades.

    Any questions? Get in Touch!

      Pricing Strategies and Flexibility

      In addition to the standard service pricing, a plumbing business can also offer the following pricing strategies to provide value and flexibility to its customers:

      • Package Pricing: Bundled services for common plumbing projects, such as whole-home repiping or annual maintenance plans, at a discounted rate.
      • Emergency Service Fees: Surcharges for 24/7 emergency response to address urgent plumbing issues outside of normal business hours.
      • Discounts: Promotional discounts for new customers, referrals, or bulk/recurring service agreements.

      By offering a range of pricing options, a new plumbing business can cater to the diverse needs and budget requirements of its residential and commercial customers in the Austin market.

      Get Your First Customers

      Once you’ve established the financial and operational foundations of your plumbing business, it’s time to focus on attracting your first wave of paying customers. This can be one of the most challenging – but also most critical – steps when launching a new plumbing company.

      Here are some effective strategies to help you get those initial clients:

      • Leverage Your Professional Network: Reach out to your personal and professional contacts – friends, family, former colleagues, local contractors, real estate agents, property managers, etc. Ask for referrals or potential leads.
      • Offer Competitive Pricing: As a new plumbing business, offering competitive pricing can attract customers. Incentivize them to choose your services over established competitors.
      • Advertise Locally: Invest in local advertising. This can be in the form of local newspaper ads, flyers, or online ads targeted at your local area. Make sure to highlight what sets your business apart.
      • Establish a Strong Online Presence: In today’s digital age, having a strong online presence is crucial. This includes:
      • A professional, mobile-friendly website
      • An active social media presence
      • Consistent, SEO-optimized content
      • Partner with Local Businesses: Partner with local contractors, real estate companies, or property management firms by offering them complementary services. They can refer their clients to you for their plumbing needs.
      • Offer Promotional Discounts or Specials: Run limited-time promotions or discounts on your services. This could include coupons, seasonal specials, or package deals. Just be sure to price these offers strategically to maintain profitability.

      By implementing a multi-pronged approach to customer acquisition, you’ll be well on your way to building a steady stream of clients for your new plumbing business. 

      Confused about where to begin? At OGSCapital, we are here to help understand how to grow a plumbing business. Our experienced team provides comprehensive guidance – from business planning and financing to regulatory compliance, marketing, and operations optimization. We understand the challenges of launching a new business and we can navigate you through every step. Contact OGSCapital today, and let’s get started.

      Frequently Asked Questions

      What Type of Plumbing Makes the Most Money?

      Before searching for queries like how to start a plumbing business with no money or how to run a plumbing business, identify which plumbing services you’ll offer. Specialized plumbing services like trenchless sewer line installation and sewer inspections for homes are the most profitable, allowing plumbers to charge premium rates due to the specialized equipment and expertise required.

      Is It a Good Idea to Start a Plumbing Business?

      Yes, starting a plumbing business is a good idea. The demand for plumbing services is consistently high. However, starting a plumbing service company requires a significant amount of capital to get started. Hence, understanding how much money to start a plumbing business will help secure startup funding.