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MAR.01, 2021

Gift Basket Business Plan

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gift basket business plan

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Table of Content

    Do you want to start gift basket business?

    It is always difficult to find a gift that matches the recipient’s mood, occasion, and of course the price range. If you are looking for a business where you can earn profits while also interacting with different people round the clock, this may be the right choice for you.

    A gift basket business provides customizable and standard gift baskets for people of all ages and professions. The business is profitable as people usually exchange gifts with each other on special occasions and meetups.

    The first step before starting this business is exploring how to open a gift basket business and making a business plan for gift baskets. For your help, we’re providing a sample of a business plan written for gift business startup, Gifters’ Stop.

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    Executive Summary

    2.1 The Business

    Gifters’ Stop will be a registered gift basket business based in New York. The business will aim at offering gift baskets, general gift items, and decoration pieces to its customers.

    2.2 Management of Gift Basket Company

    Gifters’ Shop will be providing its services both in-store and online. Therefore, to manage it, the business owner will be hiring a large team including co-managers, delivery personnel, store operators, website manager, and customer’s guide.

    Though the business doesn’t contain large-scale operations, still there is a need for a proper management plan to run it. This is because the sales in this business hugely depend on how well you treat your customers. And how quickly you convince them to buy a certain thing.

    In this gift basket startup plan, we will be listing everything you need to know about how to set up a gift basket business. This blog will also be sufficient in case you’re looking for how to start a gift basket business online.

    2.3 Customers of Gift Basket Company

    The customers of gift basket company belong to various areas of life. To study their demands and needs we’ve divided them among the following groups:

    • Family Members
    • Working Class
    • Corporate Owners
    • College and High School Students

    2.4 Business Target

    Our target is to achieve a customer satisfaction score above 90% within a year of our launch. Moreover, our financial targets for the first three years of our launch are demonstrated here.

    Gift Basket Business Plan - 3 Years Profit Forecast

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    Company Summary

    3.1 Company Owner

    Angelica Diaz will be the owner of Gifters’ Stop. Angelica is a master’s in Management Sciences. She worked for one year after completing her degree and decided to leave her job to manage her family and children.

    3.2 Why the gift basket company is being started

    Angelica wanted to run a business along which she could manage her family life and children easily. She was first thinking about starting a gift basket business from home. But due to the explicit advantages, one gets through physical presence, she decided to offer her services in both ways.

    3.3 How the gift basket company will be started

    Step1: Plan your Business

    The first step to start a business is detailed and accurate planning of all of its aspects. To have an idea of what details to include in your business plan for investors you can take here from this gift basket business plan example. In this gift basket business plan sample we’re listing all the details of Gifters’ Stop.

    Step2: Define your Brand

    The next step is to search for gift basket company name ideas that can help you catch peoples’ attention. Get registered and define your offerings and competitive aspects so that people can recognize you in the market.

    Step3: Start the Recruitment

    Employees for a gift business must be hired after careful interviewing. It is because the interaction of customers and employees largely depends on the behaviors and communication skills of your workers. Therefore, after establishing your presence, you should start hiring the required employees.

    Step4: Promote & Market

    To reach out to your target customers, start advertising and promoting your startup way before you actually launch your business.

    Step5: Establish a Web & Social Media Presence

    Lastly, to manage online sales and to grab the attention of more and more people, you’ll need to establish and maintain a strong website and social media presence.

    Gift Basket Business Plan - Startup Cost

    Start-up Expenses  
    Legal $243,000
    Consultants $0
    Insurance $31,000
    Rent $30,000
    Research and Development $24,000
    Expensed Equipment $55,000
    Signs $4,200
    TOTAL START-UP EXPENSES $387,200
    Start-up Assets $320,000
    Cash Required $340,000
    Start-up Inventory $46,000
    Other Current Assets $201,000
    Long-term Assets $230,000
    TOTAL ASSETS $1,137,000
    Total Requirements $1,524,200
    START-UP FUNDING
    Start-up Expenses to Fund $387,200
    Start-up Assets to Fund $1,137,000
    TOTAL FUNDING REQUIRED $1,524,200
    Assets
    Non-cash Assets from Start-up $1,503,000
    Cash Requirements from Start-up $346,000
    Additional Cash Raised $51,000
    Cash Balance on Starting Date $31,000
    TOTAL ASSETS $1,931,000
    Liabilities and Capital
    Liabilities $29,000
    Current Borrowing $0
    Long-term Liabilities $0
    Accounts Payable (Outstanding Bills) $43,000
    Other Current Liabilities (interest-free) $0
    TOTAL LIABILITIES $72,000
    Capital
    Planned Investment $1,524,200
    Investor 1 $0
    Investor 2 $0
    Other $0
    Additional Investment Requirement $0
    TOTAL PLANNED INVESTMENT $1,524,200
    Loss at Start-up (Start-up Expenses) $334,800
    TOTAL CAPITAL $1,859,000
    TOTAL CAPITAL AND LIABILITIES $1,931,000
    Total Funding $1,524,200
    Any questions? Get in Touch!

    Services

    Before you start your own gift basket service you should decide your offerings. You should clearly state your services and products in your gift basket service business plan so that you can make all other arrangements accordingly.

    Premade Gift Baskets

    Our primary offerings will be premade gift baskets of all sizes for people of different ages and lifestyles. Our gift baskets that will contain things like chocolates, perfumes, skincare products, automated gadgets, jewelry, and many more things, will be categorized as follows:

    • Best for Her
    • Best for Him
    • Best for Foodies
    • Best for Sweet Lovers
    • Delight for Mom
    • Treat for Dad
    • Movie Night Themed
    • Success Themed

    Customizable Gift Baskets

    In this service, our customers will be able to include/ exclude anything in the gift basket.

    Gift Cards/ Customized Apparels & Other Items

    We will also offer creative gift items including

    • Printed Mugs
    • T-Shirts with Customizable Graphic Designing
    • Fun Printed T-Shirts
    • Gift Cards
    • Watches
    • Chocolate Boxes
    • Toys for Kids
    • Skincare Products

    Decoration Pieces

    Lastly, we’ll offer a wide range of decoration pieces and home décor accessories such as

    • Elegant Candles
    • Garden Vases
    • Picture Frames
    • Wall Artwork
    • Fun Stickers & Wallpapers
    • String Lights
    • Small to Medium-Sized Decoration Pieces

    Marketing Analysis of Gift Basket Company

    Valentin Marinov
    TrustPilot

    excellent work

    excellent work, competent advice.
    Alex is very friendly, great communication.
    100% I recommend CGS capital.
    Thank you so much for your hard work!

    ∙ Valentin Marinov

    Before opening a gift basket business you should carry out a detailed marketing analysis. Your marketing gift baskets analysis should study all the facts about your stakeholders. For example, knowing who your customers are, and how much they would be willing to pay for a medium-sized gift basket, will enable you to set your product quality and prices. Similarly, having an idea of how many customers will you be able to get on a monthly and yearly basis, can enable you to gather sufficient resources and personnel.

    In this blog on how to write a gift basket business plan, we’re providing the business plan developed for Gifters’ Stop. From market segmentation to product pricing, we’re listing all the marketing analysis details that might help you.

    5.1 Market Trends

    Gift basket businesses are in high demand in the United States. As gifts are considered a lovable and respectful gesture, people of all backgrounds and incomes purchase them many times a year. According to IBISWorld, more than 57k gift shops and businesses are successfully running in the United States. The industry that also includes gift card stores holds an annual market size of $17 billion. And is also responsible for employing nearly 163k employees.

    5.2 Marketing Segmentation

    Before starting your gift basket business, it is necessary to explore the groups of target customers. In the case of a physical store, people living in your vicinity will be your frequent buyers. However, in the case of starting gift basket business home your customer base would be larger. You can serve more customers in case of serving online but you’ll be required to hire more delivery persons to ensure fast shipping.

    Gift Basket Business Plan - Marketing Segmentation

    5.2.1 Family Members

    Our biggest customers will be the families living in New York. Family members usually exchange gifts with each other on special occasions like birthdays, anniversaries, mothers’ or fathers’ day. Besides, this group is also expected to purchase our décor equipment.

    5.2.2 Working Class

    Our second target group will comprise the working class. People who are financially stable and secure usually prefer to give expensive gifts. Moreover, they frequently purchase printed mugs, watches, and gift cards for their colleagues, seniors, and supervisors.

    5.2.3 Corporate Owners/ CEOs

    Our third category includes business CEOs and owners who strive to create a healthy organizational culture. This group usually purchases gift packs in bulk to appreciate the performance of employees or to celebrate special events and occasions.

    5.2.4 College & High School Students

    Our last group of target customers will comprise students who exchange gifts with their fellows, teachers, and families. However, this group is expected to make small and occasional purchases.

    Market Analysis
    Potential Customers Growth Year 1 Year 2 Year 3 Year 4 Year 5 CAGR
    Family Members 36% 42,000 44,000 45,000 47,000 48,000 10.00%
    Working Class 29% 31,000 32,000 33,000 35,000 36,000 10.00%
    Corporate Owners/ CEOs 24% 25,000 27,000 28,000 29,000 30,000 10.00%
    College & High School Students 11% 12,000 13,000 14,000 15,000 16,000 11.00%
    Total 100% 110,000 116,000 120,000 126,000 130,000 10%
    Any questions? Get in Touch

    5.3 Business Target

    The business targets of Gifters’ Stop are listed below:

    • To earn a net profit margin of $25k per month by the end of the third year.
    • To achieve and maintain a CSAT score above 90% within a year of our launch.
    • To increase our sales by 30% by the end of four years of our launch by expanding our product line.

    5.4 Product Pricing

    Our prices almost within the same range as our competitors. However, the prices for our customizable themed baskets are a little higher than our business rivals.

    Marketing Strategy

    In your gift basket business plan template you must also include the ways that can help you in attracting and retaining your target customers. To develop an influencing gift basket marketing plan it is essential to explore what interests your customers and which medium of advertisement is more likely to be noticed by your target customers.

    6.1 Competitive Analysis

    Gifters’ Stop will be having the following competitive advantages over others:

    1. We have the largest collection of gifts in the entire city. All of our products are high-quality and are made to ensure longevity.
    2. Only we among all of our competitors are offering customized T-Shirts. Through us, the customers will be able to get anything written and drawn on the gift T-shirt.
    3. Our staff is highly respectful and collaborative. They will guide the customers unless they are fully satisfied.

    6.2 Sales Strategy

    To attract our target customers, we will:

    • We’ll carry out a strong social media campaign. And advertise our fun customizable apparel.
    • We’ll advertise our services through local magazines, social media, and Google Local Ads services.
    • We’ll offer a 40% discount on all of our services for the first two months of our launch.

    6.3 Sales Monthly

    Gift Basket Business Plan - Sales Monthly

    6.4 Sales Yearly

    Gift Basket Business Plan - Sales Yearly

    6.5 Sales Forecast

    Gift Basket Business Plan - Unit Sales

    Sales Forecast      
    Unit Sales Year 1 Year 2 Year 3
    Premade Gift Baskets 40,000 42,400 44,944
    Customizable Gift Baskets 57,000 60,420 64,045
    Gift Cards/ Customized Apparels & Others 12,000 12,720 13,483
    Decoration Pieces 18,000 19,080 20,225
    TOTAL UNIT SALES 127,000 134,620 142,697
    Unit Prices Year 1 Year 2 Year 3
    Premade Gift Baskets $38.00 $44.08 $51.13
    Customizable Gift Baskets $49.00 $56.84 $65.93
    Gift Cards/ Customized Apparels & Others $41.00 $47.56 $55.17
    Decoration Pieces $60.00 $69.60 $80.74
    Sales
    Premade Gift Baskets $1,520,000.00 $1,868,992.00 $2,298,112.56
    Customizable Gift Baskets $2,793,000.00 $3,434,272.80 $4,222,781.83
    Gift Cards/ Customized Apparels & Others $492,000.00 $604,963.20 $743,862.75
    Decoration Pieces $1,080,000.00 $1,327,968.00 $1,632,869.45
    TOTAL SALES $5,885,000.00 $7,236,196.00 $8,897,626.60
    Direct Unit Costs Year 1 Year 2 Year 3
    Premade Gift Baskets $35.00 $40.00 $47.00
    Customizable Gift Baskets $46.00 $52.00 $60.00
    Gift Cards/ Customized Apparels & Others $39.00 $44.00 $51.00
    Decoration Pieces $58.00 $65.00 $76.00
    Direct Cost of Sales
    Premade Gift Baskets $1,400,000.00 $1,696,000.00 $2,112,368.00
    Customizable Gift Baskets $2,622,000.00 $3,141,840.00 $3,842,712.00
    Gift Cards/ Customized Apparels & Others $468,000.00 $559,680.00 $687,643.20
    Decoration Pieces $1,044,000.00 $1,240,200.00 $1,537,084.80
    Subtotal Direct Cost of Sales $5,534,000.00 $6,637,720.00 $8,179,808.00

    Personnel plan

    Business Plan for Investors

    While you write gift basket business plan you should also include a list of required employees along with their qualifications, selection criteria, and average salaries. This will eventually help you in hiring the most suitable employees that meet your requirements as well as budget.

    7.1 Company Staff

    Angelica will hire the following people for her running her business:

    • 1 Co-Manager to help manage the business
    • 2 Sales Managers to manage online and in-store sales
    • 3 Salesmen to attend customers and maintain store’s display
    • 1 Website & App Developer to maintain online presence
    • 1 Accountant to maintain financial records
    • 1 Sales Executive to promote the company
    • 1 Customer Care Officer to resolver customers’ concerns/ complaints
    • 3 Drivers to deliver orders
    • 2 General Assistants
    • 1 Receptionist/ Call Operator

    7.2 Average Salary of Employees

     Personnel Plan      
    Year 1 Year 2 Year 3
    Co-Manager $13,000 $14,300 $15,730
    Sales Managers $23,000 $25,300 $27,830
    Salesmen $27,000 $29,700 $32,670
    Accountant $9,000 $9,900 $10,890
    Sales Executive $7,000 $7,700 $8,470
    Web Developer & App Developer $6,900 $7,590 $8,349
    Customer Care Officer $7,800 $8,580 $9,438
    Drivers $27,000 $29,700 $32,670
    General Assistants $14,000 $15,400 $16,940
    Receptionist/ Call Operator $6,500 $7,150 $7,865
    Total Salaries $141,200 $155,320 $170,852

    Financial Plan

    To achieve your financial goals, just increasing sales isn’t enough. In fact, your business can run into loss even with increased sales, if you fail at managing your resources and investments. Understanding the importance of financial planning, Angelica decided to consult a financial expert before developing a strategy. While carefully analyzing taxation, expenses, and income from sales, she developed a financial plan.

    The cash flow tables, profit and loss projections, gross margins charts, and balance sheets developed by her are given here. If you need any help to create a gift basket business plan for your business, you can have it from here free of cost.

    8.1 Important Assumptions

     General Assumptions      
    Year 1 Year 2 Year 3
    Plan Month 1 2 3
    Current Interest Rate 8.19% 8.21% 8.24%
    Long-term Interest Rate 8.34% 8.36% 8.39%
    Tax Rate 22.92% 23.09% 23.33%
    Other 0 0 0

     

    8.2 Break-even Analysis

    Gift Basket Business Plan - Break-even Analysis

     Break-Even Analysis  
    Monthly Units Break-even 5334
    Monthly Revenue Break-even $132,900
    Assumptions:
    Average Per-Unit Revenue $234.00
    Average Per-Unit Variable Cost $0.67
    Estimated Monthly Fixed Cost $164,955

    8.3 Projected Profit and Loss

     Pro Forma Profit And Loss      
    Year 1 Year 2 Year 3
    Sales $5,885,000 $7,236,196 $8,897,627
    Direct Cost of Sales $5,534,000 $6,637,720 $8,179,808
    Other $0 $0 $0
    TOTAL COST OF SALES $5,534,000 $6,637,720 $8,179,808
    Gross Margin $351,000 $598,476 $717,819
    Gross Margin % 5.96% 8.27% 8.07%
    Expenses
    Payroll $141,200 $155,320 $170,852
    Sales and Marketing and Other Expenses $129,000 $126,000 $128,000
    Depreciation $2,289 $2,310 $2,398
    Leased Equipment $0 $0 $0
    Utilities $2,700 $2,800 $2,950
    Insurance $1,900 $2,000 $2,100
    Rent $3,100 $3,180 $3,280
    Payroll Taxes $27,000 $28,000 $29,000
    Other $0 $0 $0
    Total Operating Expenses $307,189 $319,610 $338,580
    Profit Before Interest and Taxes $43,811 $278,866 $379,239
    EBITDA $43,811 $278,866 $379,239
    Interest Expense $0 $0 $0
    Taxes Incurred $8,762 $55,773 $75,848
    Net Profit $35,049 $223,093 $303,391
    Net Profit/Sales 0.60% 3.08% 3.41%
    Any questions? Get in Touch!

    8.3.1 Profit Monthly

    Gift Basket Business Plan - Profit Monthly

    8.3.2 Profit Yearly

    Gift Basket Business Plan - Profit Yearly

    8.3.3 Gross Margin Monthly

     

    Gift Basket Business Plan - Gross Margin Monthly

    8.3.4 Gross Margin Yearly

    Gift Basket Business Plan - Gross Margin Yearly

    8.4 Projected Cash Flow

    Gift Basket Business Plan - Projected Cash Flow

     Pro Forma Cash Flow      
    Cash Received Year 1 Year 2 Year 3
    Cash from Operations
    Cash Sales $52,000 $56,160 $60,653
    Cash from Receivables $15,400 $16,632 $17,963
    SUBTOTAL CASH FROM OPERATIONS $67,000 $73,030 $78,872
    Additional Cash Received
    Sales Tax, VAT, HST/GST Received $0 $0 $0
    New Current Borrowing $0 $0 $0
    New Other Liabilities (interest-free) $0 $0 $0
    New Long-term Liabilities $0 $0 $0
    Sales of Other Current Assets $0 $0 $0
    Sales of Long-term Assets $0 $0 $0
    New Investment Received $0 $0 $0
    SUBTOTAL CASH RECEIVED $67,000 $74,000 $79,000
    Expenditures Year 1 Year 2 Year 3
    Expenditures from Operations
    Cash Spending $33,900 $34,600 $36,000
    Bill Payments $17,000 $17,600 $18,000
    SUBTOTAL SPENT ON OPERATIONS $50,000 $51,000 $54,000
    Additional Cash Spent
    Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
    Principal Repayment of Current Borrowing $0 $0 $0
    Other Liabilities Principal Repayment $0 $0 $0
    Long-term Liabilities Principal Repayment $0 $0 $0
    Purchase Other Current Assets $0 $0 $0
    Purchase Long-term Assets $0 $0 $0
    Dividends $0 $0 $0
    SUBTOTAL CASH SPENT $50,000 $54,000 $58,320
    Net Cash Flow $16,000 $17,000 $18,000
    Cash Balance $25,000 $26,000 $27,000

    8.5 Projected Balance Sheet

     Pro Forma Balance Sheet      
    Assets Year 1 Year 2 Year 3
    Current Assets
    Cash $266,000 $297,920 $327,712
    Accounts Receivable $24,000 $26,880 $30,213
    Inventory $4,100 $4,592 $4,900
    Other Current Assets $1,000 $1,000 $1,000
    TOTAL CURRENT ASSETS $270,000 $302,400 $339,898
    Long-term Assets
    Long-term Assets $10,000 $10,000 $10,000
    Accumulated Depreciation $16,000 $17,920 $20,160
    TOTAL LONG-TERM ASSETS $19,000 $21,280 $23,940
    TOTAL ASSETS $282,000 $315,840 $355,320
    Liabilities and Capital Year 4 Year 5 Year 6
    Current Liabilities
    Accounts Payable $16,300 $18,256 $20,520
    Current Borrowing $0 $0 $0
    Other Current Liabilities $0 $0 $0
    SUBTOTAL CURRENT LIABILITIES $14,900 $16,688 $18,757
    Long-term Liabilities $0 $0 $0
    TOTAL LIABILITIES $13,900 $15,568 $17,498
    Paid-in Capital $30,000 $30,000 $31,000
    Retained Earnings $50,000 $54,500 $59,950
    Earnings $188,400 $205,356 $225,892
    TOTAL CAPITAL $282,000 $307,380 $338,118
    TOTAL LIABILITIES AND CAPITAL $295,900 $315,840 $355,320
    Net Worth $296,000 $322,640 $354,904

    8.6 Business Ratios

     Ratio Analysis        
    Year 1 Year 2 Year 3 INDUSTRY PROFILE
    Sales Growth 7.13% 7.90% 8.75% 3.00%
    Percent of Total Assets
    Accounts Receivable 9.21% 10.20% 11.31% 9.80%
    Inventory 5.39% 5.97% 6.62% 9.90%
    Other Current Assets 2.11% 2.34% 2.59% 2.40%
    Total Current Assets 149.50% 149.00% 150.20% 158.00%
    Long-term Assets 11.40% 11.32% 11.39% 12.00%
    TOTAL ASSETS 100.00% 100.00% 100.00% 100.00%
    Current Liabilities 4.93% 4.97% 5.02% 4.34%
    Long-term Liabilities 0.00% 0.00% 0.00% 0.00%
    Total Liabilities 7.47% 7.53% 7.60% 7.38%
    NET WORTH 101.02% 101.83% 102.76% 110.00%
    Percent of Sales
    Sales 100.00% 100.00% 100.00% 100.00%
    Gross Margin 95.99% 98.58% 101.34% 99.00%
    Selling, General & Administrative Expenses 93.57% 96.10% 98.79% 97.80%
    Advertising Expenses 1.50% 1.54% 1.58% 1.40%
    Profit Before Interest and Taxes 40.92% 42.02% 43.20% 33.90%
    Main Ratios
    Current 33 34 36 32
    Quick 34 34.4 35.26 33
    Total Debt to Total Assets 0.18% 0.17% 0.17% 0.40%
    Pre-tax Return on Net Worth 73.92% 74.02% 74.70% 75.00%
    Pre-tax Return on Assets 96.09% 100.89% 105.94% 111.30%
    Additional Ratios Year 1 Year 2 Year 3
    Net Profit Margin 33.40% 34.44% 35.50% N.A.
    Return on Equity 55.06% 56.77% 58.53% N.A.
    Activity Ratios
    Accounts Receivable Turnover 7.6 7.7 7.8 N.A.
    Collection Days 100 100 100 N.A.
    Inventory Turnover 32.6 34.23 34.8 N.A.
    Accounts Payable Turnover 15.9 16.01 16.2 N.A.
    Payment Days 27 27 27 N.A.
    Total Asset Turnover 2.4 2.5 2.6 N.A.
    Debt Ratios
    Debt to Net Worth -0.04 -0.03 -0.02 N.A.
    Current Liab. to Liab. 1 1 1 N.A.
    Liquidity Ratios
    Net Working Capital $238,000 $251,328 $265,402 N.A.
    Interest Coverage 0 0 0 N.A.
    Additional Ratios
    Assets to Sales 0.85 0.86 0.87 N.A.
    Current Debt/Total Assets 1% 1% 0% N.A.
    Acid Test 29.2 29.3 29.45 N.A.
    Sales/Net Worth 2.1 2.2 2.3 N.A.
    Dividend Payout 0 0 0 N.A.

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