Do you want to start T-Shirt Printing s business plan?
Some businesses are small, and some are large. Some deal with critical situations, and others just your investment, but at the core of every business is careful planning. No business can be started without putting thought and effort into it. In most situations, this effort is put into a comprehensive document called a business plan, e.g., tattoo shop business plan.
Now, if you want to start a business like a T-shirt printing company, you will need a business plan t shirt printing. It is one thing to think of an idea for a profitable business and another entirely to apply effort into the idea. So, if you are thinking how do I start my own t shirt company, this business plan template can be a great help.
Defining strategic plans to deal with different business operations can help you deal with a lot of problems that will inevitably occur when starting a new business.
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2.1 Business Introduction
Splash Prints will be a T-shirt printing company started in Orlando, Florida. It will be owned and managed by Halie James. The main effort of the business will be to become the main source of T-shirt printing in Florida for both its citizens and the tourists who visit its different theme parks throughout the year.
2.2 About the Management
Starting a tshirt design company is all about creativity and management. If you have the creativity to bring forth services and products that are appealing to the customers, then all you have to do is manage the work, and the company will no doubt end in success. So, if you’re thinking about how to start a tshirt design company, one of the first things you need to focus on is the business plan for investors.
Here, we are presenting the t shirt printing business plan sample for Splash Prints. You can follow along with this t shirt printing business plan pdf to write one for your business. You can also look at relevant plans such as screen print on T-shirt business plan to include all the necessary details for your business.
2.3 Customers of T-Shirt Printing Company
The customers of Splash Prints will belong to all domains and work lives. However, our focus groups will include:
- Young Adults
- Retail Shops
2.4 Business Target
The target of our business is to become the main hub for t-shirt design and printing throughout Orlando and gain a 70% share of the market within two years.
Our financial targets to meet for the first two years of our launch are demonstrated below:
3.1 Company Owner
Halie James will be the owner of Splash Prints. She finished her MBA about a year ago, after which she started to focus on all the requirements needed for starting and maintaining a business. She even worked with an industry mogul to learn the best management techniques that she could apply in her own business.
3.2 Company History
Splash T-Shirts had been a dream of Halie James ever since she was little. She wanted a business that catered for unique expression and brought a fresh perspective to the market. Therefore, she worked to start Splash T-Shirts, an artistic t-shirt design and print center that will allow various artists to showcase their works and provide these works of art to the people at reasonable costs.
3.3 How the T-Shirt Printing s company will be started
Step1: Plan It Out!
You might be wondering how to start a small t shirt company. Well, the answer is simple and difficult. It can be easy to dream about the way a business will work, but it’s entirely different from putting in the effort to make a sample business plan for t shirt printing that can actually help you succeed. So, if you have newbie jitters when writing the business plan template for t shirt company, you can consult this free t shirt printing business plan.
Step2: Define the Brand
An important aspect of business plan for t shirt printing is the brand you will develop around the company. As a t shirt business is purely a business dependent on self-expression, you will need a strong brand that appeals to your target market to give it the boost it needs to survive in the market. Halie decided to do this through a creative expression strategy to allow artists to showcase their art in the store so that more people would be attracted.
Step3: Find the Perfect Space
The location of your business matters a lot, especially if it is an artistic business. To make her store stand out, Halie chose a central position in the market and chose an open concept store to provide more space.
Step4: Online Hype
It is crucial to any apparel business nowadays to use the internet to their advantage. Halie decided that she would set up social media profiles for her business on all the major websites and post regularly. She would also use the live feature to showcase interviews with their weekly artists.
Step5: Promote and Market
As the final nail on the board, Halie will utilize all physical and virtual resources she has to promote her business. She will hire Marketing Managers for this purpose.
|Research and Development||$10,000|
|TOTAL START-UP EXPENSES||$233,800|
|Other Current Assets||$122,000|
|Start-up Expenses to Fund||$233,800|
|Start-up Assets to Fund||$819,400|
|TOTAL FUNDING REQUIRED||$1,053,200|
|Non-cash Assets from Start-up||$990,800|
|Cash Requirements from Start-up||$133,000|
|Additional Cash Raised||$50,000|
|Cash Balance on Starting Date||$35,000|
|Liabilities and Capital|
|Accounts Payable (Outstanding Bills)||$58,100|
|Other Current Liabilities (interest-free)||$0|
|Additional Investment Requirement||$0|
|TOTAL PLANNED INVESTMENT||$1,053,200|
|Loss at Start-up (Start-up Expenses)||$84,300|
|TOTAL CAPITAL AND LIABILITIES||$1,208,800|
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A business is defined by the services it provides. Therefore, you have to be very careful when deciding the range and scope of your service in the t shirt printing company business plan. Deciding on your services early on in the t shirt printing business plan will help you manage all the other aspects of your business in a better and more efficient way.
So, when you’re wondering how do you start your own t shirt company, think about the unique benefit you will give your customers through your services. This will be a very crucial base of your business’s success.
In this t shirt printing business plan template free, we are describing all the unique services provided by Splash Prints.
- Customized Design
Splash Prints will provide customers a platform to design their very own prints for their t-shirts. Through this platform, customers will be not only able to decide the material and other particulars of the shirt but also be able to specify the areas they want their design to be on. Customers can also reach out to our designers and have their idea designed out.
- Customized Printing
In addition to the t-shirt designs available in our stores, our customers can also have custom-designed t-shirts printed within a day.
- Regular Collections
As the store is based around the idea of selling t-shirts, we will offer regular collections of t-shirt designs for customers to peruse through and choose like a regular retail store.
- Special Collections
Once a month, Splash prints will partner with the artist that gained the most love in their art showcasing to design a special collection of shirts that will be available for that week only.
Marketing Analysis of T-Shirt Printing Company
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Starting a tshirt printing company is about more than just an idea. You need to make a sample business plan t shirt printing to get the business up off the ground. You can do this by looking at examples like this business plan for t shirt printing pdf. You can also look at related examples like greeting card business plan to get more understanding.
When establishing a business, you will need to do extensive research into the target market and competition. So, if you are wondering how to make a successful t shirt company, the first step is looking into the market. Halie wondered to herself, how to start my own t shirt brand. Therefore, she decided to gather as much information as she could in this printed t shirts business plan.
Here, we are presenting the marketing plan for t shirt printing business owned by Halie James.
5.1 Market Trends
According to GrandViewResearch, the US custom T-shirt printing business has a market value of $3.96 Billion and is steadily growing with a growth rate of 9.7%. It is expected to reach $7.57 Billion in market value by 2028, which means that this is the prime time to start an influential business in this domain.
5.2 Marketing Segmentation
The customers of Splash Prints are divided into the following categories:
Business Plan for Investors
Our primary customers will be teens in the surrounding area as well as tourists because this is traditionally the group that is most attracted to colorful new designs. Therefore, we expect to avail a lot of business from teens looking for comic-related or trend-related t-shirts.
5.2.2 Young Adults
The second group of customers we will be targeting are young adults. There is a lot of attraction of young adults to popular culture nowadays. Therefore, we expect to gain a lot of custom print business from this group.
As Florida is filled with theme parks, so it gains a lot of tourists throughout the year. Splash Prints will try to attract these customers by establishing deals with different theme parks. We will set up small stands with a small collection in these theme parks where tourists can look at some of our products. This will be done to attract them to our main shop.
5.2.4 Retail Shops
We will also be targeting local retail shops and supplying them with small portions of our collections so that we have a greater reach than just our one initial shop.
|Potential Customers||Growth||Year 1||Year 2||Year 3||Year 4||Year 5||CAGR|
5.3 Business Target
- To become the highest quality custom T-Shirt Printing business in Orlando.
- To be an expression of creativity in the business
- To gain a net profit of $20k/month by the end of our second year
- To establish a loyal customer base interested in sustainable fashion
5.4 Product Pricing
Our prices will be slightly higher than other printing stores in the market, but our print quality will be better than our competitors. We will also offer exclusive deals and discounts to our customers.
Marketing is an important part of learning how to start a home t shirt business. You need to develop a business plan of t shirt printing. It should follow a similar structure as this sample business plan t shirt printing. You can also refer to a gift shop business plan to understand the variations that you can make.
Here, we are presenting the marketing strategy that Splash Prints will employ to help their sales:
6.1 Competitive Analysis
- We will offer art shows every week to provide a refreshing experience to our customers
- We will support local artists showcase their work
- We will have an exclusive monthly collection from a well-renowned artist in the community
- Our customers can get a design made or create themselves for printing
- We will offer sustainable fashion choices to customers where they can bring old t-shirts to get printed
6.2 Sales Strategy
- We will advertise through theme parks in the area
- We will put small collections in retail stores
- We will use social media to create hype for the artist collections
- We will offer exclusive discounts to recurring customers
6.3 Sales Monthly
6.4 Sales Yearly
6.5 Sales Forecast
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|Unit Sales||Year 1||Year 2||Year 3|
|TOTAL UNIT SALES||8,100||8,586||9,101|
|Unit Prices||Year 1||Year 2||Year 3|
|Direct Unit Costs||Year 1||Year 2||Year 3|
|Direct Cost of Sales|
|Subtotal Direct Cost of Sales||$169,100.00||$197,170.60||$219,450.88|
The workforce is a crucial backbone of a business, and you will find its importance in every resource when learning how to start a successful t shirt brand. Knowing the importance of employee structures, Halie added a basic employee list as a part of the t shirts printing business plan for Splash Prints.
7.1 Company Staff
- 1 Manager
- 4 Sales Officials
- 2 Cleaners
- 2 HR & Media Managers
- 1 Accountant
- 1 Receptionist
7.2 Average Salary of Employees
|Year 1||Year 2||Year 3|
|HR & Media Managers||$42,500||$46,750||$51,425|
T shirt startup costs can be daunting, especially if this is the first business you’re starting. But the good thing is that all business-related finances can be managed through a little detail in the beginning. For this purpose, most entrepreneurs add a financial plan to their plans. And that is what Halie did in her printing t shirt business plan.
To make a successful financial plan, you need to balance out all the costs with the revenue. You need to figure out your average expenditures against the profit so that you don’t go into a loss. This is an essential part of every business plan, even a photography company business plan.
Here, we are providing the financial plan for Splash Prints for guidance:
8.1 Important Assumptions
|Year 1||Year 2||Year 3|
|Current Interest Rate||8.12%||8.20%||8.26%|
|Long-term Interest Rate||8.40%||8.44%||8.47%|
8.2 Break-even Analysis
|Monthly Units Break-even||5340|
|Monthly Revenue Break-even||$132,500|
|Average Per-Unit Revenue||$231.00|
|Average Per-Unit Variable Cost||$0.62|
|Estimated Monthly Fixed Cost||$163,800|
8.3 Projected Profit and Loss
|Pro Forma Profit And Loss|
|Year 1||Year 2||Year 3|
|Direct Cost of Sales||$169,100||$197,171||$219,451|
|TOTAL COST OF SALES||$169,100||$197,171||$219,451|
|Gross Margin %||80.93%||81.92%||83.63%|
|Sales and Marketing and Other Expenses||$145,000||$148,000||$156,000|
|Total Operating Expenses||$434,200||$463,950||$502,450|
|Profit Before Interest and Taxes||$283,450||$429,227||$618,791|
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8.3.1 Profit Monthly
8.3.2 Profit Yearly
8.3.3 Gross Margin Monthly
8.3.4 Gross Margin Yearly
8.4 Projected Cash Flow
|Pro Forma Cash Flow|
|Cash Received||Year 1||Year 2||Year 3|
|Cash from Operations|
|Cash from Receivables||$22,000||$23,760||$25,661|
|SUBTOTAL CASH FROM OPERATIONS||$73,000||$79,570||$85,936|
|Additional Cash Received|
|Sales Tax, VAT, HST/GST Received||$0||$0||$0|
|New Current Borrowing||$0||$0||$0|
|New Other Liabilities (interest-free)||$0||$0||$0|
|New Long-term Liabilities||$0||$0||$0|
|Sales of Other Current Assets||$0||$0||$0|
|Sales of Long-term Assets||$0||$0||$0|
|New Investment Received||$0||$0||$0|
|SUBTOTAL CASH RECEIVED||$74,000||$79,000||$85,000|
|Expenditures||Year 1||Year 2||Year 3|
|Expenditures from Operations|
|SUBTOTAL SPENT ON OPERATIONS||$69,000||$70,000||$76,000|
|Additional Cash Spent|
|Sales Tax, VAT, HST/GST Paid Out||$0||$0||$0|
|Principal Repayment of Current Borrowing||$0||$0||$0|
|Other Liabilities Principal Repayment||$0||$0||$0|
|Long-term Liabilities Principal Repayment||$0||$0||$0|
|Purchase Other Current Assets||$0||$0||$0|
|Purchase Long-term Assets||$0||$0||$0|
|SUBTOTAL CASH SPENT||$69,000||$74,520||$80,482|
|Net Cash Flow||$21,000||$23,000||$25,000|
8.5 Projected Balance Sheet
|Pro Forma Balance Sheet|
|Assets||Year 1||Year 2||Year 3|
|Other Current Assets||$1,000||$1,000||$1,000|
|TOTAL CURRENT ASSETS||$282,000||$315,840||$355,004|
|TOTAL LONG-TERM ASSETS||$24,400||$27,328||$30,744|
|Liabilities and Capital||Year 4||Year 5||Year 6|
|Other Current Liabilities||$0||$0||$0|
|SUBTOTAL CURRENT LIABILITIES||$19,000||$21,280||$23,919|
|TOTAL LIABILITIES AND CAPITAL||$300,000||$329,280||$370,440|
8.6 Business Ratios
|Year 1||Year 2||Year 3||INDUSTRY PROFILE|
|Percent of Total Assets|
|Other Current Assets||2.11%||2.34%||2.59%||2.40%|
|Total Current Assets||149.80%||151.00%||152.00%||158.00%|
|Percent of Sales|
|Selling, General & Administrative Expenses||93.56%||96.09%||98.78%||97.80%|
|Profit Before Interest and Taxes||41.50%||42.62%||43.81%||33.90%|
|Total Debt to Total Assets||0.18%||0.18%||0.17%||0.40%|
|Pre-tax Return on Net Worth||74.08%||74.89%||75.00%||75.00%|
|Pre-tax Return on Assets||96.30%||101.12%||106.17%||111.30%|
|Additional Ratios||Year 1||Year 2||Year 3|
|Net Profit Margin||33.56%||34.60%||35.67%||N.A.|
|Return on Equity||55.80%||57.53%||59.31%||N.A.|
|Accounts Receivable Turnover||7.7||7.8||7.8||N.A.|
|Accounts Payable Turnover||15.6||16||16.3||N.A.|
|Total Asset Turnover||2.5||2.5||2.6||N.A.|
|Debt to Net Worth||-0.04||-0.03||-0.04||N.A.|
|Current Liab. to Liab.||1||1||1||N.A.|
|Net Working Capital||$244,000||$257,664||$272,093||N.A.|
|Assets to Sales||0.85||0.87||0.89||N.A.|
|Current Debt/Total Assets||1%||0%||0%||N.A.|
1. Is a t shirt business profitable?
Just as the success of a record store is based on its record label business plan, A T-shirt business can prove profitable as long as you develop a good and thorough printing t shirts business plan.
2. How do I create a Tshirt business plan?
If you’re learning how to create your own t shirts at home along with a business plan for the business, you can consult the sample business plan provided here for Splash Prints.
3. Is screen printing shirts profitable?
Screen printing shirts can be profitable if you learn how to build a tshirt business through extensive research into the market.
4. Is online t-shirt business profitable?
No matter the nature of the business, you always need a plan to start with. If you develop a strong business plan for t shirt printing company like the one provided above, then there is a higher chance of success for your online t-shirt business.
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