Table of Content

    Do you want to start T-Shirt Printing s business plan?

    Do you want to get into the business of t-shirt printing? Well, the market has immense potential provided you plan for it well.

    At the core of every business is careful planning. To make sure that all the aspects of a business are planned, you need to outline a business plan. Moreover, when you are starting a business, it is evident that you will face unprecedented situations. If you have not planned for your major operations, you are likely to make the wrong decision during a crisis. 

    For reference, you can take help from this business plan t-shirt printing, written for Splash Prints. This template can help you if you wonder how I start my own t-shirt company. It can also help you manage operations, finances, and resources.

    For greater and in-depth knowledge of the business world, you are recommended to g through some relevant strategic plan ssuch as a tattoo shop business plan.

    Download a TS Business Plan Template

    Executive Summary

    2.1 Business Introduction

    Splash Prints will be a t-shirt printing company started in Orlando, Florida. It will be owned and managed by Halie James. The business will aim to become the main source of T-shirt printing in Florida for both its citizens and the tourists who visit its different theme parks throughout the year.

    2.2 About the Management

    Starting a t-shirt design company is all about creativity and management. If you have the creativity to bring forth services and products that are appealing to the customers, then all you have to do is manage the work, and the company will no doubt succeed. So, if you’re thinking about how to start a t-shirt design company, one of the first things you need to focus on is the business plan for investors.

    Here, we are presenting the t-shirt printing business plan samplefor Splash Prints. You can follow along with this t-shirt printing business plan pdf to write a business plan for your business. You can also look at relevant plans such as screen print on T-shirt business plan to include all the necessary details of your business. 

    2.3 Customers of T-Shirt Printing Company

    The customers of Splash Prints will belong to all domains and work areas. However, our focus groups will include:

    • Teens
    • Young Adults
    • Tourists
    • Retail Shops

    2.4 Business Target

    The target of our business is to become the main hub for t-shirt design and printing throughout Orlando and gain a 70% share of the market within two years.

    Our financial targets to meet for the first three years of our launch are demonstrated below:

    T-Shirt Printing s Business Plans - 3 Years Profit Forecast

    Franchise Business Plan
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    Company Summary

    3.1 Company Owner

    Halie James will be the owner of Splash Prints. She finished her MBA about a year ago, after which she started to focus on all the requirements needed for starting and maintaining a business. She even worked in an industry to learn the best management techniques that she could apply in her own business. 

    3.2 Company History

    Splash T-Shirts had been a dream of Halie James ever since she was young. She wanted a business that could bring unique expression and a fresh perspective to the market. Therefore, she worked to start Splash T-Shirts, an artistic t-shirt design and print center that will allow various artists to showcase their works and provide these works of art to people at reasonable costs. 

    3.3 How the T-Shirt Printing s company will be started

    Step1: Plan It Out!

    You might be wondering how to start a small t shirt company. Well, the first step is always researching and planning.

    This sample business plan for t shirt printing can help you with it. We have provided this business plan template for t shirt company for free so that anyone can benefit.

    In this free t shirt printing business plan, we will provide a marketing plan, sales strategy, personnel, and financial plan for Splash Prints.

    Step2: Define the Brand


    An important aspect of business plan for t shirt printing is developing a brand name around the company. A t-shirt business is purely a business dependent on self-expression. Therefore, Halie decided to do this by allowing artists to showcase their art in the store so that more people would be attracted.

    Step3: Find the Perfect Space 

    The location of your business matters a lot, especially if it is an artistic business. To make her store stand out, Halie chose a central position in the market and chose an open concept store to provide more space.

    Step4: Create Hype Online

    It is crucial for any apparel business nowadays to use the internet to its advantage. Halie decided that she would set up social media profiles for her business on all the major websites and post regularly. She would also use the live feature to showcase interviews with the weekly artists. 

    Step5: Promote and Market

    As the final nail on the board, Halie will utilize all physical and virtual resources she has to promote her business. She will hire expert marketing managers for this purpose.

    T-Shirt Printing s Business Plans - Startup Cost

    Start-up Expenses  
    Legal $113,400
    Consultants $0
    Insurance $22,200
    Rent $31,600
    Research and Development $10,000
    Expensed Equipment $53,200
    Signs $3,400
    Start-up Assets $132,400
    Cash Required $239,000
    Start-up Inventory $39,000
    Other Current Assets $122,000
    Long-term Assets $287,000
    TOTAL ASSETS $819,400
    Total Requirements $1,053,200
    Start-up Expenses to Fund $233,800
    Start-up Assets to Fund $819,400
    Non-cash Assets from Start-up $990,800
    Cash Requirements from Start-up $133,000
    Additional Cash Raised $50,000
    Cash Balance on Starting Date $35,000
    TOTAL ASSETS $1,208,800
    Liabilities and Capital
    Liabilities $13,200
    Current Borrowing $0
    Long-term Liabilities $0
    Accounts Payable (Outstanding Bills) $58,100
    Other Current Liabilities (interest-free) $0
    Planned Investment $1,053,200
    Investor 1 $0
    Investor 2 $0
    Other $0
    Additional Investment Requirement $0
    Loss at Start-up (Start-up Expenses) $84,300
    TOTAL CAPITAL $1,137,500
    Total Funding $1,053,200
    Any questions? Get in Touch!


    A business is defined by the services it provides. Therefore, you have to be very careful when deciding the range and scope of your services in the t shirt printing company business plan. Deciding on your services in the t shirt printing business plan will help you manage all the other aspects of your business in a better and more efficient way. 

    So, when you’re wondering how do you start your own t shirt company, think about the unique benefit you will give your customers through your services. This will be a very crucial base for your business’s success. 

    In this t shirt printing business plan template free, we are describing all the unique services provided by Splash Prints. 

    • Customized Design

    Splash Prints will provide customers with a platform to design their very own prints for their t-shirts. Through this platform, customers will not only be able to decide the material and other particulars of the shirt but also be able to specify the areas they want their design. Customers can also reach out to our designers for better ideas. 

    • Customized Printing

    In addition to the t-shirt designs available in our stores, our customers can also have custom-designed t-shirts printed within a day. 

    • Regular Collections

    As the store is based around the idea of selling t-shirts, we will offer regular collections of t-shirt designs for customers to choose from. 

    • Special Collections

    Once a month, Splash Prints will partner with top-notch artists to design a special collection of shirts that will be available for a week only. 

    Marketing Analysis of T-Shirt Printing Company

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    Before starting a tshirt printing company, it is important to know who you are going to serve. Besides, you need to explore the macroeconomic trends of the market to gauge your position among other businesses. All these aspects are to be grouped into a marketing plan such as the one we have provided in this sample business plan t shirt printing.

    In this business plan for t shirt printing pdf, we are providing the general market trends for t-shirt enterprise. In addition, we are providing a stepwise guide on  how to make a successful t shirt company. We are also documenting the marketing plan for t shirt printing business so that you can have a thorough understanding of each aspect.

    You can also visit greeting card business plan or another printed t shirts business plan to be more prepared.

    5.1 Market Trends

    According to GrandViewResearch, the U.S. custom t-shirt printing business has a market value of $3.96 billion and it is steadily growing with a growth rate of 9.7%. It is expected to reach $7.57 billion in market value by 2028, which means that this is the prime time to start an influential business in this domain.

    To know how to start my own t shirt brand, you can refer to the sections above.

    5.2 Marketing Segmentation

    The customers of Splash Prints are divided into the following categories:

    T-Shirt Printing s Business Plans - Marketing Segmentation

    Business Plan for Investors

    5.2.1 Teens 

    Our primary customers will be teens in the surrounding area because this is traditionally the group that is most attracted to colorful new designs. Therefore, we expect to have frequent visits by teens who are looking for comic-related or trendy t-shirts. 

    5.2.2 Young Adults

    The second group of customers will be the young adults. This group is expected to avail of customizable design options. 

    5.2.3 Tourists

    As Florida is filled with theme parks, it gains a lot of tourists throughout the year. Splash Prints will try to attract them by establishing deals with different theme parks. We will set up small stands with a small collection in these theme parks where tourists can look at some of our products. This will be done to attract them to our main shop. 

    5.2.4 Retail Shops 

    We will also be targeting local retail shops and supplying them with small portions of our collections so that we have a greater reach than just our one initial shop.

    Market Analysis
    Potential Customers Growth Year 1 Year 2 Year 3 Year 4 Year 5 CAGR
    Teens 34% 33,900 40,680 48,816 58,579 70,295 10.00%
    Young Adults 28% 26,800 32,160 38,592 46,310 55,572 10.00%
    Tourists 12% 12,700 15,240 18,288 21,946 26,335 10.00%
    Retail Shops 26% 22,300 26,760 32,112 38,534 46,241 11.00%
    Total 100% 95,700 114,840 137,808 165,370 198,444 10%

    5.3 Business Target

    • To become the highest quality custom T-Shirt Printing business in Orlando. 
    • To be an expression of creativity in the business.
    • To gain a net profit of $20k/month by the end of our second year.
    • To establish a loyal customer base interested in a sustainable fashion.

    5.4 Product Pricing

    Our prices will be slightly higher than other printing stores in the market, but our print quality will be better than our competitors. We will also offer exclusive deals and discounts to our customers.

    Marketing Strategy 

    Marketing is an important part of learning how to start a home t shirt business. You need to develop a business plan of t shirt printing to manage this part well. It should follow a similar structure as this sample business plan t shirt printing. You can also refer to a gift shop business plan to get more diverse sales strategy ideas. 

    Here, we are presenting the marketing strategy that Splash Prints will employ to boost its sales:

    6.1 Competitive Analysis

    • We will arrange for art shows every week to provide a refreshing experience to our customers.
    • Only we among our competitors will be supporting local artists in displaying their work.
    • Our customers will be able to design their shirts as they want.
    • We will offer sustainable fashion choices to customers where they can also bring old t-shirts to get printed.

    6.2 Sales Strategy

    • We will advertise our company in theme parks in the area.
    • We will put small collections in retail stores.
    • We will use social media to create hype for the artist’s collections.
    • We will offer exclusive discounts to recurring customers.
    • We will set a yearly competition for ‘Shirt of the Year’ with a reward for the winner.

    6.3 Sales Monthly

    T-Shirt Printing s Business Plans - Sales Monthly

    6.4 Sales Yearly

    T-Shirt Printing s Business Plans - Sales Yearly

    6.5 Sales Forecast

    T-Shirt Printing s Business Plans - Unit Sales

    Any questions? Get in Touch
    Sales Forecast      
    Unit Sales Year 1 Year 2 Year 3
    Customized Design 2,500 2,650 2,809
    Customized Printing 1,500 1,590 1,685
    Regular Collections 2,550 2,703 2,865
    Special Collections 1,550 1,643 1,742
    TOTAL UNIT SALES 8,100 8,586 9,101
    Unit Prices Year 1 Year 2 Year 3
    Customized Design $125.00 $145.00 $168.20
    Customized Printing $125.00 $145.00 $168.20
    Regular Collections $100.00 $116.00 $134.56
    Special Collections $85.00 $98.60 $114.38
    Customized Design $312,500.00 $384,250.00 $472,473.80
    Customized Printing $187,500.00 $230,550.00 $283,484.28
    Regular Collections $255,000.00 $313,548.00 $385,538.62
    Special Collections $131,750.00 $161,999.80 $199,194.95
    TOTAL SALES $886,750.00 $1,090,347.80 $1,340,691.65
    Direct Unit Costs Year 1 Year 2 Year 3
    Customized Design $20.00 $22.00 $23.10
    Customized Printing $20.00 $22.00 $23.10
    Regular Collections $24.00 $26.40 $27.72
    Special Collections $18.00 $19.80 $20.79
    Direct Cost of Sales
    Customized Design $50,000.00 $58,300.00 $64,887.90
    Customized Printing $30,000.00 $34,980.00 $38,932.74
    Regular Collections $61,200.00 $71,359.20 $79,422.79
    Special Collections $27,900.00 $32,531.40 $36,207.45
    Subtotal Direct Cost of Sales $169,100.00 $197,170.60 $219,450.88

    Personnel plan

    In the t-shirt printing business, customers will have to interact with your employees daily. To make sure that the customers are satisfied with your services, it is essential to have employees with great interpersonal skills.

    When you explore how to start a successful t shirt brand, you should also take down the type of employees you will be needing. Moreover, it is a good practice to also include the performance appraisal and reward system in your t shirts printing business plan.

    Here, we are listing the staff required by Splash Prints with the average expected salaries.

    7.1 Company Staff

    • 1 Manager
    • 4 Sales Officials
    • 2 Cleaners
    • 2 HR & Media Managers
    • 1 Accountant
    • 1 Receptionist

    7.2 Average Salary of Employees

     Personnel Plan      
    Year 1 Year 2 Year 3
    Manager $32,000 $35,200 $38,720
    Sales Officials $88,000 $96,800 $106,480
    Cleaners $42,500 $46,750 $51,425
    HR & Media Managers $42,500 $46,750 $51,425
    Accountant $25,000 $27,500 $30,250
    Receptionist $25,000 $27,500 $30,250
    Total Salaries $255,000 $280,500 $308,550


    Financial Plan

    T shirt startup costs can be daunting. But the good thing is that all business-related finances can be managed and turned into profit via a detailed business plan. For this purpose, most entrepreneurs hire a professional financial analyst. 

    To make a detailed financial plan that can guarantee success, you need to draft balance sheets for at least three years. You need to figure out your average expenditures against the profit so that you don’t go into a loss. Moreover, you need to draw graphs for break-even analysis and gross margins to have a clearer idea of your net worth and financial standing.

    For an in-depth understanding of the components of a financial plan, you may also visit photography company business plan.

    In this printing t shirt business plan, we are providing the financial plan for Splash Prints for guidance:

    8.1 Important Assumptions

     General Assumptions      
    Year 1 Year 2 Year 3
    Plan Month 1 2 3
    Current Interest Rate 8.12% 8.20% 8.26%
    Long-term Interest Rate 8.40% 8.44% 8.47%
    Tax Rate 24.03% 24.21% 24.60%
    Other 0 0 0

    8.2 Break-even Analysis

    T-Shirt Printing s Business Plans - Break-even Analysis

     Break-Even Analysis  
    Monthly Units Break-even 5340
    Monthly Revenue Break-even $132,500
    Average Per-Unit Revenue $231.00
    Average Per-Unit Variable Cost $0.62
    Estimated Monthly Fixed Cost $163,800

    8.3 Projected Profit and Loss

     Pro Forma Profit And Loss    
    Year 1 Year 2 Year 3
    Sales $886,750 $1,090,348 $1,340,692
    Direct Cost of Sales $169,100 $197,171 $219,451
    Other $0 $0 $0
    TOTAL COST OF SALES $169,100 $197,171 $219,451
    Gross Margin $717,650 $893,177 $1,121,241
    Gross Margin % 80.93% 81.92% 83.63%
    Payroll $255,000 $280,500 $308,550
    Sales and Marketing and Other Expenses $145,000 $148,000 $156,000
    Depreciation $2,300 $2,350 $2,500
    Leased Equipment $0 $0 $0
    Utilities $2,900 $3,000 $3,100
    Insurance $2,100 $2,100 $2,100
    Rent $2,900 $3,000 $3,200
    Payroll Taxes $24,000 $25,000 $27,000
    Other $0 $0 $0
    Total Operating Expenses $434,200 $463,950 $502,450
    Profit Before Interest and Taxes $283,450 $429,227 $618,791
    EBITDA $283,450 $429,227 $618,791
    Interest Expense $0 $0 $0
    Taxes Incurred $56,690 $85,845 $123,758
    Net Profit $226,760 $343,382 $495,033
    Net Profit/Sales 25.57% 31.49% 36.92%
    Any questions? Get in Touch

    8.3.1 Profit Monthly

    T-Shirt Printing s Business Plans - Profit Monthly

    8.3.2 Profit Yearly

    T-Shirt Printing s Business Plans - Profit Yearly

    8.3.3 Gross Margin Monthly

    T-Shirt Printing s Business Plans - Gross Margin Monthly

    8.3.4 Gross Margin Yearly

    T-Shirt Printing s Business Plans - Gross Margin Yearly

    8.4 Projected Cash Flow

    T-Shirt Printing s Business Plans - Project Cash Flow

     Pro Forma Cash Flow      
    Cash Received Year 1 Year 2 Year 3
    Cash from Operations
    Cash Sales $51,000 $55,080 $59,486
    Cash from Receivables $22,000 $23,760 $25,661
    SUBTOTAL CASH FROM OPERATIONS $73,000 $79,570 $85,936
    Additional Cash Received
    Sales Tax, VAT, HST/GST Received $0 $0 $0
    New Current Borrowing $0 $0 $0
    New Other Liabilities (interest-free) $0 $0 $0
    New Long-term Liabilities $0 $0 $0
    Sales of Other Current Assets $0 $0 $0
    Sales of Long-term Assets $0 $0 $0
    New Investment Received $0 $0 $0
    SUBTOTAL CASH RECEIVED $74,000 $79,000 $85,000
    Expenditures Year 1 Year 2 Year 3
    Expenditures from Operations
    Cash Spending $42,000 $42,000 $45,000
    Bill Payments $27,000 $28,000 $31,000
    SUBTOTAL SPENT ON OPERATIONS $69,000 $70,000 $76,000
    Additional Cash Spent
    Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
    Principal Repayment of Current Borrowing $0 $0 $0
    Other Liabilities Principal Repayment $0 $0 $0
    Long-term Liabilities Principal Repayment $0 $0 $0
    Purchase Other Current Assets $0 $0 $0
    Purchase Long-term Assets $0 $0 $0
    Dividends $0 $0 $0
    SUBTOTAL CASH SPENT $69,000 $74,520 $80,482
    Net Cash Flow $21,000 $23,000 $25,000
    Cash Balance $27,000 $30,000 $33,000


    8.5 Projected Balance Sheet

     Pro Forma Balance Sheet    
    Assets Year 1 Year 2 Year 3
    Current Assets
    Cash $275,000 $308,000 $338,800
    Accounts Receivable $24,000 $26,880 $30,213
    Inventory $4,300 $4,816 $4,900
    Other Current Assets $1,000 $1,000 $1,000
    TOTAL CURRENT ASSETS $282,000 $315,840 $355,004
    Long-term Assets
    Long-term Assets $10,000 $10,000 $10,000
    Accumulated Depreciation $19,400 $21,728 $24,444
    TOTAL LONG-TERM ASSETS $24,400 $27,328 $30,744
    TOTAL ASSETS $294,000 $329,280 $370,440
    Liabilities and Capital Year 4 Year 5 Year 6
    Current Liabilities
    Accounts Payable $18,700 $20,944 $23,541
    Current Borrowing $0 $0 $0
    Other Current Liabilities $0 $0 $0
    SUBTOTAL CURRENT LIABILITIES $19,000 $21,280 $23,919
    Long-term Liabilities $0 $0 $0
    TOTAL LIABILITIES $15,000 $16,800 $18,883
    Paid-in Capital $30,000 $30,000 $31,000
    Retained Earnings $53,000 $57,770 $63,547
    Earnings $193,400 $210,806 $231,887
    TOTAL CAPITAL $285,000 $310,650 $341,715
    TOTAL LIABILITIES AND CAPITAL $300,000 $329,280 $370,440
    Net Worth $293,400 $319,806 $351,787


    8.6 Business Ratios

     Ratio Analysis        
    Year 1 Year 2 Year 3 INDUSTRY PROFILE
    Sales Growth 7.25% 8.03% 8.90% 3.00%
    Percent of Total Assets
    Accounts Receivable 9.21% 10.20% 11.31% 9.80%
    Inventory 5.39% 5.97% 6.62% 9.90%
    Other Current Assets 2.11% 2.34% 2.59% 2.40%
    Total Current Assets 149.80% 151.00% 152.00% 158.00%
    Long-term Assets 11.55% 11.60% 11.64% 12.00%
    TOTAL ASSETS 100.00% 100.00% 100.00% 100.00%
    Current Liabilities 4.90% 4.94% 4.98% 4.34%
    Long-term Liabilities 0.00% 0.00% 0.00% 0.00%
    Total Liabilities 7.59% 7.65% 7.72% 7.38%
    NET WORTH 100.45% 101.25% 102.19% 110.00%
    Percent of Sales
    Sales 100.00% 100.00% 100.00% 100.00%
    Gross Margin 94.60% 97.15% 99.87% 99.00%
    Selling, General & Administrative Expenses 93.56% 96.09% 98.78% 97.80%
    Advertising Expenses 1.52% 1.56% 1.60% 1.40%
    Profit Before Interest and Taxes 41.50% 42.62% 43.81% 33.90%
    Main Ratios
    Current 34 35 36 32
    Quick 33 33.8 34.645 33
    Total Debt to Total Assets 0.18% 0.18% 0.17% 0.40%
    Pre-tax Return on Net Worth 74.08% 74.89% 75.00% 75.00%
    Pre-tax Return on Assets 96.30% 101.12% 106.17% 111.30%
    Additional Ratios Year 1 Year 2 Year 3
    Net Profit Margin 33.56% 34.60% 35.67% N.A.
    Return on Equity 55.80% 57.53% 59.31% N.A.
    Activity Ratios
    Accounts Receivable Turnover 7.7 7.8 7.8 N.A.
    Collection Days 100 100 100 N.A.
    Inventory Turnover 32.4 34.02 35 N.A.
    Accounts Payable Turnover 15.6 16 16.3 N.A.
    Payment Days 27 27 27 N.A.
    Total Asset Turnover 2.5 2.5 2.6 N.A.
    Debt Ratios
    Debt to Net Worth -0.04 -0.03 -0.04 N.A.
    Current Liab. to Liab. 1 1 1 N.A.
    Liquidity Ratios
    Net Working Capital $244,000 $257,664 $272,093 N.A.
    Interest Coverage 0 0 0 N.A.
    Additional Ratios
    Assets to Sales 0.85 0.87 0.89 N.A.
    Current Debt/Total Assets 1% 0% 0% N.A.
    Acid Test 29 29.12 29.16 N.A.
    Sales/Net Worth 2.1 2.2 2.2 N.A.
    Dividend Payout 0 0 0 N.A.


    • Is a t shirt business profitable?

    Yes. Just as the success of a record store is based on its record label business plan, A t-shirt business can prove profitable as long as you develop a good and thorough printing t shirts business plan. 

    • How do I create a Tshirt business plan?

    You can follow the business plan given above to draft your t-shirt strategic plan. As a guide, you should also investigate how to create your own t shirts at home  and an enterprise on a large scale. 

    • Is screen printing shirts profitable?

    Screen printing shirts can be profitable if you enter the market after thorough research on how to build a t-shirt business.

    • Is the online t-shirt business profitable?

    The online t-shirt business is immensely profitable especially if you offer customization options to your customers.

    If you succeed in developing an accurate business plan for t shirt printing company like the one provided above, then there is a greater chance of success for your online t-shirt business.

    Download T-Shirt Printing Business Plan Sample in pdf