The wedding day is one of the choicest days for couples not only here in the USA but also other areas of the world. A wedding photographer is a fundamental part of a wedding as he or she helps to capture the mystical minutes that scarcely comes more than once. The wedding photography business keeps on flourishing regardless of individuals having cell phones with the ability to capture those amazing moment at a wedding. Wedding photographer cover occasions such as pre–wedding photograph picture sessions; legitimate wedding function picture sessions and post wedding photograph picture sessions that additionally incorporate the gathering, the vacation, unique wedding thanksgiving, restoration of promises and more wedding photography business themes.
The wedding photography business is undoubtedly an immense industry and exceptionally dynamic as much as it is powerful in every area of the globe. Studies demonstrates that in the USA, there are more than 100,000 enlisted and authorized photography infused organizations utilizing around 200,000 people and the business brings in an incredible total of over USD10 billion every year. Projections express that the photography industry will appreciate by 2.6% yearly before 2017 and this is a big plus for businesses in this area.
Wedding photography benefits incorporate representation photography, family photography, kids’ photography, and travel photography given the demand of the preparations and the woman of the moment. Included is a template of a wedding photography business plan writing to guide you when you plan on how to start a wedding photography business.
Table of Contents
- Executive Summary
- Market Study
- SWOT Study
- Monetary Forecast
- Photography Business retailing Plan
- Business Retailing Ideas and plans to retail our photography services
Au Fait Wedding Photography Company is an authorized and enlisted business offering proficient photography services as well as a picture template to help clients form the appropriate decisions. Situated in Las Vegas, Nevada, USA, we are working towards expanding our wedding and expert wedding photography business services to the entire of the USA as well as Canada. Since our origin, we are synonymous with wedding photography, yet our professional team has experience in pet photography, games photography, institutional representation services, innovative photography et al.
Au Fait Wedding Photography Company will be the institution of choice for wedding photography customers in the entire world. We are gaining ground and proving to be the choicest experts in this industry by offering particularly high caliber services to each customer when contrasted with the auxiliary wedding photography organizations existing before our entrance into the wedding photography industry as well as the wedding photography business. We aim to furnish the prospects with sample photos to give them an idea of our skills and expertise.
Given the huge number of wedding photography organizations in the USA as well as Canada, we directed a team to examine and generate a market overview on our behalf. We own a customer focused and proficient personnel with qualities and skills necessary in managing the administration conveyance at Au Fait Wedding Photography Company. Our endeavor is to be responsible to the most astounding guidelines in the wedding and expert wedding photography business plan for the preparation of incredible and slick pictures. By living up to our client’s desires, we will have amassed a database of faithful demographic that refers the organization to their companions, family, and work mates.
We are in the metropolis to develop a workplace with our clients and partners that provide a supportable and competent way of dealing with customers. Jnexty Oloingoru who heads the Au Fait Wedding Photography Company marketing team has a broad foundation in photography. Jnexty holds a degree in mass correspondence with a noteworthy experience in photography. Together with two accomplices, the launch of Au Fait Wedding Photography took place in Las Vegas in January 2014.
Products & Services
At Au Fait Wedding Photography Company, we are set to get revenue by offering stature wedding photography services. Additionally to a wedding photography business consulting model, we are holding on to the set arrangements of laboring together. Here are the products and services we offer our clients.
- Wedding day photography
- Extraordinary event photography
- Commercial and mechanical photography
- Institution representations
- Solo and gather representations
- Games photography
- Birthday Parties photography
- Wedding photography business consulting
We aim to put up a wedding photography empire in the entire USA as well as Canada by showing maturing picture takers how to start a wedding photography business.
We expect to begin a wedding photography services firm to be a one-stop shop for an expansive scope of services with items identifying with expert wedding photography business counseling at a reasonable price as we fabricate a domain to rank in the ten best wedding photography organizations in North America.
Presently the business has grown to operate as an official venture specifically in Las Vegas. We are hoping to set base in diverse regions of the USA more so Canada. At the start, we were mindful to set up an appropriate business structure by procuring skilled as well as experienced faculty, who are straightforward, client driven and ready to labor in developing the business to profit all partners. Below is an example of permanent representatives in the empire and their duties.
Chief Operating Officer
- Create, actualize as well as impact of the business goals, objectives, and general bearing that incorporates driving the scaling up and usage of the generic specimen of the association’s procedure
- Increase the competency of the business administration team by enlisting, selecting, situating, readying, instructing, and teaching the directorate of the organization
- Convey the qualities, targets, and systems of the business to the administration and staff members
- In charge of settling costs more so marking business bargains with the relevance of the empire
- Give the way and heading the business
- Evaluate the accomplishment of the business on a monthly basis
- Report to the board on all projects and departments in the empire
Administration & HR Manager
- In charge of all HR and regulatory assignments for the empire and guarantee they run easily
- Responsible for keeping up with empire’s office stock by keeping a sample catalog of all stock, preparing and assisting layouts and assessing new items
- Upgrading the staff group and division by consenting to proprietorship for finishing new and remarkable demands
- Searching for ways to generate and increase the rate of occupation achievements
- Update sample photos database by taking an interest in keeping up with individual and corporate systems as well as take an interest in expert associations and perusing proficient productions
- In charge of guaranteeing operation of gear by finishing preventive upkeep measures and organizing repairs
- Responsible for the description of employment positions for enrollment and oversight in interviewing procedures
- Responsible for completing a sample staff acceptance report for all new staff
- In charge of making a sample administrative photo grid template for the smooth running of the everyday office activities
- Responsible for orchestrating travel, meeting, and arrangements for the representatives
- In charge of preparing, appraising and assessment of all representatives
- Responsible for taking care of all the litigation and remediation concerning all items and administration
- Deal with conveyance issues inside the financial plan with passed on assent through Limited Power of Attorney lawfully consented to by the directorate
- In charge of drawing up the contract photo grid template to third parties and source for authoritative archives for the organization
- Responsible for issuing photography counsel on all corporate legal procedures
- In charge of building up the photo grid template and corporate image
- Anticipate, research and watch the organization against future lawful dangers
- Represent us in legal matters that are related to photography
- Responsible for breaking down the authoritative photography archives and formats for the organization
- Prepare yearly reports for the organization
Sales & Marketing Officer
- Responsible for displaying the statistical data and breaking down the enormous value-based information produced by the institution’s customers
- In charge of dealing with every single specialist and arrange all the inner origins of data to retain the empire’s best clients and draw in new ones
- Recognize, organize, and additionally contact new associates to find more photography opportunities
- In charge of creating openings, following up on prospective clients as well as contacts, taking part in the organizing as well as funding of activities and issue affirmation of the culmination of improvement tasks
- Responsible for speaking with clients, directing usage and support for the customers’ needs
- In charge of creating, assessing, and executing new photography formats for expanding deals in wedding and expert photography sector
- Responsible for the reporting and operating of wedding contracts and collecting data about the clients
- Contribute to expanding photography deals and growth of the business as a whole
Professional & Wedding Photographers
- Responsible for taking care of every wedding as well as auxiliary unique events photography
- Take care of individual and group representation photography
- Deal with every school representation services
- Responsible for taking care of all the business and modern photography
- Take care of all birthday party wedding photography business deals
- In charge of taking care of all occupations identified with wedding photography and some other expert photography consultative and counseling services
- In charge of creating the business’s monetary reports, proclamations and spending plans for the empire
- Give the business’s administration the money related investigation, bookkeeping reports, improvement spending plans
- In charge of dissecting the monetary practicality of the very complicated suggested business operations
- Spearhead the statistical surveying of the metropolis to estimate business patterns as well as state of affairs
- Undertake risk assessment and financial management when planning for weddings
- In charge of money administration practices and photo template development, budgetary reporting formats, and general record bookkeeping
- Oversee the empire’s finance models and costing template
- In charge of organizational consistence to the tax collection enactment template of the state
- Take care of the majority monetary exchanges with respect to the business
- Serve as the business evaluator and quality control team manager
Customer Care Executive
- Responsible for dealing with the authoritative obligations appointed by the human resources department head and empire’s chief in an opportune and efficient way
- Warrant that all communication with customers through email, SMS, telephone calls, or actual visits, focus the prospect into a carefully fit customer benefit encounter the most outstanding price to match our quality
- Build the customer’s enthusiasm for the organization’s services through cooperation by creating the organization’s correspondence channels
- Responsible for staying up to date with any new data and photo grid template on the associations’ products and limited time lines to guarantee quality administration conveyance with supportive and precise information conveyance to the clients upon their demand
Our expectation of beginning Au Fait Wedding Photography in Las Vegas was to take note of the numerous weddings directed there consistently and to affect our plan of action. An outsourcing institution is in charge of the full wedding photography business plan writing. We centered ourselves in getting down to the details and testing out various business frameworks.
Knowing extremely well of the existence of numerous organizations providing wedding photography services, we concentrated on our ability and expertise to charm clients. We know of the existence of numerous more organizations offering an indistinguishable administration from our own all spread out in the USA and Canada, the same topographical region we wish to manufacture our wedding photography realm.
We worked many hours into conducting a SWOT examination both online through web-based social networking systems as well as on the ground in an effort to boost our qualities, exploit the chances accessible to Au Fait Wedding Photography Company. The SWOT investigation will likewise direct us in relieving the dangers of doing the matter of wedding photography and be well prepared to go up against our threats and weaknesses.
We additionally enrolled the offers of a specialist Business and HR Analyst in the fruition of an intensive SWOT investigation that helped us to generate a plan of action that will assist us in accomplishing the empire’s business destinations and ambitions. Below is a synopsis of the discoveries of the SWOT examination directed for Au Fait Wedding Photography Company.
In the key zones where we have opted to extend our business, we already have a plan of action that we will use to work Au Fait Wedding Photography Company. Our fabulous customer benefit culture, full scope of provision choices that offer the simplicity of our items and services considers as our greatest business qualities.
Our accomplished and qualified group of experts will make giving every one of our customers the best esteem for their cash. With consistent preparation, our wedding photography business plan is prepared to focus on the points of interest as to cover each photography contract, which lands in Au Fait Wedding Photography work area.
We own a carefully written as well as evaluated sample wedding photography business plan and photo grid template that we will work to ensure it is implemented properly. Our involvement in managing diverse religions and social orders that host weddings in Las Vegas is a major strength.
A weak point that will turn prospects against our wedding photography business plan is that we are just a brand new photography services provide in the locales outside Las Vegas and we do not poses the monetary ability to redirect the client base from the already existing wedding photography businesses.
Given how we have grown in Las Vegas gives us boundless business chances to showcase wedding sample photos in any new city we set camp to get more clients. It has given us a chance to assess our business estimating methodologies, which will convey an aggressive edge to the wedding and expert wedding photography business community.
We have led an exhaustive business possibility examining the primary urban precincts all over the USA as well as Canada. Through market overviews, we own an effectively identified potential business customers who will utilize our photography services. We possess the ability to figure out what they are in the metropolis for and we have situated the organization to grab the chances.
In Au Fait Wedding Photography Company wedding photography business plan template, the current worldwide financial downturn is our greatest danger as is with numerous different organizations. This danger will bring down our buying and business spending power.
The presence of an auxiliary sample of wedding photography business provisions in our proposed area will drive up rivalry of business openings more so a reduction in our turnover. Government policies and regulations intermittently being rolled out will be another threat concerning business consistence with the officially set value edges.
Our business has incorporated into the wedding photography business plan template a complete metropolis investigation to incorporate the business drifts in the photography services industry, targeted advertisements to gain an upper hand.
The photography services industry has encountered a few changes, for example, the presentation of basic advanced cameras, cell phones with cameras, and a surge in the price of after generation innovations. While many wedding photography business executives are managing this sort of disturbances, they are expanding their accessibility and effectiveness to position their business for consumer loyalty.
In the following decade, benefits ought to keep increasing as even more wedding, and expert picture takers focus their photography services and items to specialty business markets. A valid example is wedding photography and auxiliary extraordinary events like narrative photography occasions, kids photography, institutional and sports registry photography et al. to maintain the request.
Wedding photography services are not static, and it is presently a typical wonder to bend over in different zones of wedding photography business amid the low wedding seasons. Wedding photography organizations, for example, Au Fait Wedding Photography Company can deal with individual and gathering picture photography, school representations, business and modern photography pet photography and more to manage the company.
Our Target Market
Flooding the metropolis are many individuals searching for professional photography items as well as services. It is a typical practice where customers are in scan for a company that offers an expansive scope of photography arrangements, services, and items. This then demonstrates that there is surely an extensive metropolis for a wedding photography and focused wedding photography business entrepreneurs.
At Au Fait Wedding Photography, we have set our company to serve people and additionally private and open establishments throughout Las Vegas, especially in the USA, and Canada. This is after the effects of a business statistical surveying, and we are very much aware of what services the customer base in these regions anticipates from a wedding and expert photography efficient our own.
Our customized business services suit the accompanying customer base
- Families and family units
- About to marry individuals
- Sports clubs
- Religious foundations
- Corporate associations
- Wedding organizers and occasion coordinators
- Every associations and institutions and in addition people who require the services of a professional photography organization
Our Competitive Edge
The wedding photography business has seen a sharp increment in the quantity of institutions giving the services and items over the past 10 years. This has brought an expanded rivalry, and each business has no alternative but to create the nature of work finished with some picking to bring down their costs despite failing to enhance the nature of their photography items and services.
Au Fait Wedding Photography since its establishment in 2014 has strived to offer wedding photography and expert photography items and services of excellent quality at aggressive business rates in the metropolis. We are a proactively client arranged organization, which has been the trademark of our empire’s framework and business model.
In the diverse significant urban precincts of the USA as well as Canada, we plan to bring a similar sort of brilliant client services and awesome wedding and expert photography items and services. Clients in Las Vegas have indicated our simplicity of installment framework as one of the triumphant components for our business, and it will be standard in each other branch that we open in the coming years.
Our wedding photography business plan has both regulatory and our personnel and gets occasional trainings to guarantee that we remain in front of our business competitors. We built up a culture of upgrading our innovation, which expands our business proficiency in the conveyance of services to our customers. This exceedingly charms us to our clients who respond by sharing our work on web-based social networking systems and alluding Au Fait Wedding Photography Company to their companions, workmates, business associates, and their family.
The accomplishment of our wedding photography business comes from our housekeeping motivating forces where we urge the representatives to be effectively required in the growth of Au Fait Wedding Photography Company. We compensate good work by offering them salary bonuses in the business and auxiliary motivational rewards
Individuals across the USA and Canada keep on tying the knot for big stretches of time to come prompting us to create our wedding photography administrations business around this reality. Diverse establishments and associations will even now require the administrations and results of a professional photography organization.
We are in a position to arrangement these administrations beginning with San Francisco, California, in the USA and Toronto in Canada. Our involvement in Las Vegas is our supportive network in the two urban communities. We are idealistic about having autonomous branches in six months subsequent to extending business activities. This is after fundamentally inspecting and breaking down the wedding and expert photography business in San Francisco, and Toronto. After investigation, we have thought of the accompanying monetary estimate for the next six months of business operations. The business projections are out of data assembled in the metropolis examination and presumptions unconventional to new companies and developing organizations. Here are the business projections of Au Fait Wedding Photography Company for the two urban communities we are opening branches.
- Fiscal Year One – $150,000
- Second Fiscal Year – $260,000
- Third Fiscal Year – $1,500,000
P.S: the figures above are from the exposition study that led in the present circumstances. We have not considered expansion, and other unpredictable financial and business calculates that could bring about a monetary emergency and normal fiascos.
We are idealistic we will sojourn our business focuses with innovative advancements and ability when contrasted to what is on offer. The figures atop could be either lower or higher relying upon the condition of the state of the economy for every year.
With little concern of the area of trade, Au Fait Wedding Photography Company will is ready to go full throttle in the two urban precincts, we will strive to increasing the organization’s reputation. We will investigate and use each accessible intends to advance our wedding photography reputation as well as expert photography business.
Given the business possibility study and exposition research, we have assembled an exhaustive plan of intentionally structuring our image’s administration for open acknowledgment in San Francisco, and Toronto. Our reputation and business promoting techniques are with an aim to win clients and to achieve the Au Fait Wedding Photography Company mark. Below are the steps we expect to influence on while publicizing our business.
- Sponsor pertinent group programs
- Advertise via journals, radio, TV, as well as magazines
- Use the internet marketing more so social media networking systems with the end goal of fortifying the advanced nearness of the business
- Erect announcements in vital regions of San Francisco and Toronto
- Engage PR counseling institutions to handle our street shows to sharpen the masses on the business and photography items and administrations
- Warrant that the personnel dons a marked Au Fait Wedding Photography Company shirts as well as guaranteed that we mark all our empire cars and trucks with the business logo, the administrations, and items we offer
- Distribute our business pamphlets, and brochures in prospective territories with high human movement
- Place Au Fait Wedding Photography Company Flexi pennants at vital areas around the site of our photograph studios
- Sponsor individual group business programs pertinent to wedding photography and expert photography
Setting the price is a key feature drawing in customers to a wedding photography business. Au Fait Wedding Photography Company dealings in Las Vegas has shown us that clients prefer organizations that offer great arrangements or contract administrations of a wedding photography organization that offer a can hope for their cash while getting great esteem for photography items and administrations.
At Au Fait Wedding Photography Company, we have methodologies to empower us to charge expenses, which are aggressive with the business’ normal. By diminishing our overhaul, we aim to maintain the business on a lower turnover for the half year of propelling activities in San Francisco and Toronto. This is for drawing in clients and building a reliable client base.
We are conscious that distinctive customers lean toward deposit alternatives that suit them, while in the meantime enhance security through consistence with the money related standards as well as controls of the government more so the state in the USA and Canada. The payment strategies embraced by Au Fait Wedding Photography Company is comprehensive and beneath are the depositing alternatives of accessible to our patrons.
- online exchange
- Hard money
- bank exchange
- bank draft
- Point of Sale Machines
- versatile cash exchange
Given the above installment choices, managing an account stages will empower our customers to place installments for photography items and administrations without a burden. We have given the business ledger, portable cash exchange numbers on the website.
While beginning of a wedding photography business, the sum spent will rely on the aspect and scale of the proprietors and authors desire to attempt. When you begin huge by leasing a space, it suggests that the measure of business capital required will be robust since operating the photography business including representative tariff rates. The sort of space you will consider ought to give enough space to the personnel to be inventive and in addition be beneficial.
We are conscious of the verity that the wedding photography business plans and a photo grid template, start-up costs, and business extension expenses are largely depends on the institution’s objectives, targets, vision, more so the esteem framework. The devices and the physical resources for a wedding photography and expert wedding photography businesses are similar in the USA and Canada. The expenses may vary in different nations due to the estimation of the monetary differences and simplicity of working together.
When scaling up Au Fait Wedding Photography Company, a hefty sum of the money accessible for business development on the acquiring of canonical and magnificent cameras, renting of fittingly found studio and office space. Office upkeep and representatives pay will likewise be the greatest expenses for the business. The table outlines the key territories we will spend our business extension capital.
|printing enrolling the photography business in the USA||$850|
|Lawful costs for getting business permits and allows and the bookkeeping administrations||$3,200|
|Showcasing and advancement costs for the dispatch of Au Fait Wedding Photography Company for business||$3,900|
|Enlisting a business counselor||$2,800|
|Hiring external social media marketing team||$2,200|
|lease for 12 months at $1.76 per feet2 totaling||$110,600|
|cost for working of a standard photography studio||$103,000|
|Other development costs||$600|
|Utility stores and business telephone||$3,500|
|Business operational cost in the underlying three months||$69,000|
|hardware and stationeries||$17,750|
|CCTVs buying and installation||$5,050|
|office furniture and contraptions||$4,080|
|propelling and facilitating of the business site||$605|
|business opening gathering||$5,080|
|Add up to||$442,298|
Scaling up of Au Fait Wedding Photography Company, requires a gauge of $450,000 to extend effectively into San Francisco and Toronto. This sum incorporates the remuneration for representatives for the initial weeks in the wake of putting up the workplaces in San Francisco and Toronto.
Au Fait Wedding Photography Company is an exclusive business by Jnexty Oloingoru and two non-official accomplices. They will not bring on board any more outer business accomplices, more so they have limited their wellspring of development cash flow to the accompanying sources.
- Source the extension capital out of the Las Vegas branch benefits
- Get delicate credits from holy messenger financial specialists
- Apply for a credit from the banks we have accounts with
Following two years of activities, we have raised $250,000 for venturing into San Francisco as well as Toronto, and we are acquiring an advance office of $500,000 from the financial institutions. This is after the completion of marking, accommodation of the vital documentation and the business advance has gotten endorsement. The bank will acknowledge our business and debit the sum into our account in under a month.
The eventual fate of a photography business lies in the number of faithful patrons they poses in their portfolio. The competency of its representatives, business formations, venture, and technique the additionally assume an essential part in its prosperity. In the event that any of the components are side tracked, then the business will be en route to disappointment.
Our essential target of extending our institution is to manufacture a professional first class marriage ceremony photography business mark that will get by on its income. This will expel the requirement for the unfailing infusion of funds to every branch we have opened. A beyond any doubt approach to understand this is by picking up endorsement of our customers given the incredible conveyance of marriage photography and expert photography items and administrations. We are unequaled at focusing costs to win the customer certainty.
We seek to make a point to keep up quality in the marriage photography business beginning, and deeds to warrant that we deal with our staff’s welfare. We composed our organization corporate strategy to drive marriage and expert photography business to a more noteworthy stature via preparing and re-preparing our personnel.
We will broaden our benefit-offering plan to our dedicated photography team given their consistent execution of duties for more than three years. With this course of action, we will draw in, issue contracts, and keep the best ability in the business. This will move them to trust in our Photography Company, making an interpretation responsibility to assemble the choicest marriage and expert brand.
When growing and scaling up of business in San Francisco and Toronto, the accompanying agenda plots the points of reference we have had since we begun the extension arrange vigorously. We have finished the below exercises
- Checking of business name accessibility
- Opening of a Corporate Bank Account
- Business Registration
- Registration of Mobile cash Accounts
- Online deposits Platforms for the business Registration
- Purchase of Business Insurance
- Raising capital
- Application for a permit
- Conducting of Feasibility analysis
- Outsource samples of wedding photography business plans
- Putting up of the website for the association and send wedding photo samples to clients
- Drafting the Handbook for jobholders and clients
- Designing of The Logo and contracts
- Health and fire security game plan (License)
The accompanying things are pending yet are on course to getting finished in a month’s chance.
- Securing standard photograph sample stalls
- Application for the Canadian Tax Payer’s ID
- Leasing of the office, building a standard photography producing studio and redesigning the entire office
- Applications for a loan from the financial institution to ensure we have enough resources to operate as a photography firm
- Creating mindfulness both on the web and around the group Printing of the Packaging Vending and Graphic Designs/Promotional Materials
- Drafting of contracting deeds and other pertinent Legal deeds related to photography
- Recruiting new staff to the photography department
- Purchasing of the electronic office photography electronic devices, vital photography gear, furniture, PCs, racks, racks and CCTV – In advance
- Establishing the best possible association with providers of all our required photography items and occasion organizers
- Planning of the photography sessions and venues
It is imperative to express that numerous wedding photography experts out there are pros and have practical experience in covering marriage ceremonies only. These people and organizations will offer competition to our organization. Fundamentally, our authors and proprietors are imaginative and inventive to ensure that we are the marriage picture taker of choice in the cities we are opening branches.
Doubtlessly, the minute that we set out to begin another branch, it is necessary that we have a decent sample strategy for success before jump straight in. This is vital to maintain our institution as remarkable service provider in this industry. Along these lines, we are guaranteed we set aside out the opportunity to compose a decent plan to execute the photography services. We then can utilize the expert photography strategies for success on the company.
The report likewise expressed that consistent industry administrations incorporate family and school pictures, exceptional occasions, games’, and modern and trade. To get high end clients, investing in studio equipment in exceptionally populated geographic regions is important for our organization. Notwithstanding that, the population in urban communities is high and it has the most astounding measure of work. This prompts us to focus on wedding ceremonies and to set camp in such areas to offer expert photography products.
Overall, an expert wedding photography business is a beneficial industry to the community. The segment is open for all seeking and energetic trade visionaries to come in and set up companies. We are comfortable begin from a humble step of covering the prompt and encompassing groups, as we scale up to become the photography institution of choice by covering marriage occasions in different urban areas.
It is importunate that we have the necessary structures in place to ensure we continue to offer quality services to our customers doing a wedding. Insurance is one of the aspects that need to be up to date. Ranging from employees insurance spanning from a comprehensive medical cover to personal injury we have found out that it is important. We have corroborated with a renowned insurance agency that connects us with the insurance policies that we need at different times of the working year.
Security is another aspect that we still hold in high regard. Operations at the first branch in Las Vegas we learned the value of having a robust security system not only for our company premises but our equipment as well. Some of the contracts that land in our office are in far-flung areas, and it proves to be a good idea to invest in security for our wedding photographers and their photography equipment such as high-resolution cameras. This has made it a requirement that we enter into a contract with a top security company just in case we run into trouble in the course of executing a wedding photography contract.
Freelancers are another addition that we have come to realize they can help our company to advance. Disregarding them can be detrimental, and it has become essential that they spread our name to the clients they have worked for in the past. Many wedding companies have acquired a great mistrust for the freelancing wedding photographers only to miss the publicity they can bring. In the age of digital cameras, it becomes easy to work in teams rather than alone. We have significantly gained a host of customers referred to us by freelancers we have worked with in the past.
The social media craze has morphed into a marketplace where many customers go to confirm the quality of work for any wedding photographer. We have invested heavily in the production of quality content concerning the picture taking circles. We have a formidable force of social media marketers who work to generate organic traffic to our company website and blog. They manage every content be it articles or wedding pictures that appear on our pages. That action has won us customers who give us feedback on the effectiveness of our social media pages, blog, and website.
Quality has been the backbone of our wedding picture taking company. We have invested heavily in picture quality software and applications that let us enhance the photos taken. Our customers understand that we enhance the photos to improve on the output, which warrants the two weeks wait for delivery after the taking of the pictures. The team leader of our photography company goes through the wedding pictures after the editing process to give the much necessary approval.
We are always seeking to improve our wedding photography company and we have a focus group that meets regularly to ponder on the market trends. This has made us stay ahead of the competition in the kind of offerings we have for our customer. The focus group also monitors the effectiveness of our online accounts namely Facebook, Twitter, Instagram, Pinterest, Linked in, et al. It has proved to be a vital aspect of the institution since no one organization can succeed by staying oblivious to the happening of the cyberspace.
We will stay ahead of the competition in the new branches by working together to formulate a healthy working environment that is comfortable for all. The marketing team will also come up with ideas on how we can market our wedding photography services in some of the untapped markets. This will involve using our advanced research tools and marketing skills as we expect to face some competition from the existing photography service providers in the new regions.
Nonetheless, our team has the skills and expertise required to market our wedding photography company using innovate and affordable ways to potential customers. Social media will also be instrumental to our company, as it will allow us to understand the needs of our customers and come up with wedding photography services that suit their needs and budgets. It is also important to point out that we will start to offer discounts to loyal clients to motivate them to refer us to new customers who are in need of quality and affording photography.
Finally, we are working with other service providers and leaders to come up with ways of making sure that our company packages are well aligned to the needs of the target customers. To do this, we are planning to hire a team of experts who will carry out a study of the market and come up with data that we can use to come up with the best photography services for our customers.
In addition, we will have a website that clients can use to ask our support team questions regarding our services and this will greatly help in making sure that we continue offering top-notch services to all our customers. Social media will also help our company to keep in touch with customers and to get information about upcoming occasions that we can take part in to sell our services to more prospective customers. All these strategies will enable the wedding photography business to generate more revenue and serve the community in the best way possible.
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