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MAR.02, 2021

Dog Kennel Business Plan

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Dog Kennel Business Plan

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Table of Content

    Do you want to start dog kennel business plan?

    Do you want to start a dog kennel business? Well, the business is quite profitable because many people cannot provide the required care and maintenance to their pet animals. Primarily due to their busy routines. A dog kennel provides shelter, space, and professional care to pet dogs for a short and long time.

    While the business is profitable, it is extremely demanding too. To make sure that your startup becomes your success, you’ll have to manage the land, resources, and finances to the full.

    If you are looking for how to open dog kennels business you are on the right site. In this blog we will be providing all the details and business plan for dog kennel startup, Jake’s Kennel Club.

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    Executive Summary

    2.1 The Business

    Jake’s Kennel Club will be a dog kennel facility based in Detroit. The registered, licensed and insured business will aim at providing all the services relevant to dog care and maintenance. To assist people who might not be able to take care of their dogs for any reason, we will provide a wide range of services from bathing their dogs to letting them exercise.

    2.2 Management of Dog Kennel Business

    Management of a dog kennel is not an easy task. When you are searching for how to set up a dog boarding business you must keep in mind that you’ll require to hire persons who are specialized in dog care and training. Moreover, you will be needing some vets, a lot of cleaners, and resource and finance management staff for starting a dog boarding business at home or any commercial building.

    In this blog on how to start your own dog boarding business plan, we’ll provide all details of the personnel plan, financial plan, and all management-related strategies of Jake’s Kennel Club.

    2.3 Customers of Dog Kennel Business

    Our major customers will be adults and youngsters who cannot afford to care for their pets due to their job routines. Children and teens and senior citizens will also be availing of our services frequently.

    2.4 Business Target

    Our major targets are:

    • To achieve a repeat purchase rate of 90% by the end of the first six months.
    • To maintain a CSAT score of above 95% throughout our service years.
    • To earn a net profit margin of $26.7k per month by the end of the third year.

    Dog Kennel Business Plan - 3 Years Profit Forecast

    Strategic/Operational Business Plan
    This deliverable will contain a business development road map that will help the company achieve its goals and become a market leader.

    Company Summary

    3.1 Company Owner

    Jake’s Kennel Club will be started by Jake Frost. Jake is an MBA with an extreme passion for pet care. Throughout his life, he has kept several animals just because he loves helping nature.

    3.2 Why the dog kennel business is being started

    Jake wanted to start some different and newer sort of business. After analyzing his passion and interests he decided to start a dog kennel. The major reason behind this decision was his passion. He wanted to earn by doing what he loved the most.

    3.3 How the dog kennel business will be started

    Step1: Plan Everything

    The first step is to study dog kennel business plan examples to understand what others are doing in this business domain. After analyzing several running a dog kennel business plans you should start developing a business plan for your startup. To help you in identifying the major components of a business plan, we are providing dog kennel business plan sample for Jake’s Kennel Club, free of cost.

    Step2: Define the Brand

    The second step is to acquire the licenses and registration and start working on defining the company’s values, targets, customer care policies, and services. Through these things, your customers will know who you are and how you are different than your competitors.

    Step3: Establish Physical and Web Presence

    The next you have to do is establishing your dog kennel. For that, you will have to recondition your land for providing activities, sleeping, and bathing spaces for dogs.

    Moreover, to let your customers have an insight into your care and maintenance operations, you should launch your website. Through that, you will also be able to get online orders and payments.

    Step4: Promote and Market

    The last thing to finalize your launch is to develop and execute your sales strategy. It is only through influencing advertising that you will be able to attract more and more customers to your site.

    Dog Kennel Business Plan - Startup Cost

    Start-up Expenses  
    Legal $246,000
    Consultants $0
    Insurance $32,000
    Rent $28,000
    Research and Development $30,000
    Expensed Equipment $38,000
    Signs $4,000
    TOTAL START-UP EXPENSES $378,000
    Start-up Assets $379,000
    Cash Required $393,000
    Start-up Inventory $51,000
    Other Current Assets $220,000
    Long-term Assets $287,300
    TOTAL ASSETS $1,330,300
    Total Requirements $1,708,300
    START-UP FUNDING
    Start-up Expenses to Fund $378,000
    Start-up Assets to Fund $1,330,300
    TOTAL FUNDING REQUIRED $1,708,300
    Assets
    Non-cash Assets from Start-up $1,760,300
    Cash Requirements from Start-up $385,400
    Additional Cash Raised $49,000
    Cash Balance on Starting Date $29,000
    TOTAL ASSETS $2,223,700
    Liabilities and Capital
    Liabilities $30,000
    Current Borrowing $0
    Long-term Liabilities $0
    Accounts Payable (Outstanding Bills) $40,000
    Other Current Liabilities (interest-free) $0
    TOTAL LIABILITIES $70,000
    Capital
    Planned Investment $1,708,300
    Investor 1 $0
    Investor 2 $0
    Other $0
    Additional Investment Requirement $0
    TOTAL PLANNED INVESTMENT $1,708,300
    Loss at Start-up (Start-up Expenses) $445,400
    TOTAL CAPITAL $2,153,700
    TOTAL CAPITAL AND LIABILITIES $2,223,700
    Total Funding $1,708,300
    Any questions? Get in Touch!

    Services

    By owning a dog kennel business you have the freedom to decide on any type of services. You may choose to provide general pet sitting services and you can also offer the services for just dog breeds.

    Jake decided to offer services specifically restricted to just dogs. The services he’ll offer are listed here in this dog kennel business plan template.

    • Dog Daycare & Grooming: Our primary service will be providing a daycare facility for dogs. This service will last for 6 to 15 hours a day, according to the clients’ requirements. In this, we’ll be responsible for feeding, grooming, cleaning, and engaging your dog till the time you’re busy with other tasks. This service will include
    1. Dog Grooming
    2. Dog Walking Business
    3. Exercising
    4. Dog Cleaning/ Washing/ Bathing
    5. Dog Feeding
    • Dog Training: We’ll also provide dog training services business. In this, we’ll train your newly petted dogs to make them behave as you want.
    • Dog Boarding Service: In this service, we’ll provide dog daycare service on a long-term basis with night care and sleeping arrangements incorporated too. We will offer several packages for full-time dog care for multiple days to several weeks and months.
    • Dog Shuttle Service: To facilitate our customers we will offer dog shuttle services. In this, we will provide pick and drop services to their dogs. So that they don’t have to come to us to pick their pet animals.

    Marketing Analysis of Dog Kennel Business

    Franchise Business Plan

    Marketing analysis is a must before you set up dog kennel business plan. In marketing analysis, you study the target marketplace to identify previous ups and downs and forecasted market analytics. Moreover, this analysis helps you in identifying your customers so that you can also set a pricing strategy that meets their needs and incomes.

    In this blog on how to write a business plan for a dog kennel, we are providing marketing analysis done for Jake’s Kennel Club, free of cost.

    5.1 Market Trends

    Dog kennel businesses are high in demand and will remain in demand for the next five to ten years. According to IBISWorld, over 139k pet grooming and boarding businesses are running in the United States. In the past five years i.e. from 2016 to 2021, this industry has seen a growth rate of 1.9%. And the business is expected to grow by 23.4% in the U.S. in 2021 alone. Moreover, the U.S. market size of this business is estimated to be $8.8 billion in 2021 by the same source.

    All these stats suggest that there are minimum risks of failure if you enter this venture. Therefore, you should not unnecessarily delay the launch anymore.

    5.2 Marketing Segmentation

    Before you make a business plan for starting a dog kennel, you should explore the groups of your target customers. In-depth knowledge of your customers, their average incomes, buying capabilities, and interests help you in estimating sales. Through that, you can figure out how much to spend on your startup on a particular service while considering it from a sales point of view.

    In this business plan for opening a dog kennel we’re providing the marketing segmentation done for Jake’s Kennel Club. By studying this you can have an idea of who is most likely to avail of your services.

    Dog Kennel Business Plan - Marketing Segmentation

    5.2.1 Working Class

    Our primary customers will be the adults and youngsters who have to go for their 9 a.m. to 5 p.m. jobs. Such people can never meet the needs of their pet animals whether they are hygienic or care-related.

    To help this group, we’ll take care of their dogs for a specified time every day. In our dog daycare business plan, their dogs will be groomed and fed. Moreover, they will be involved in games, and exercising activities.

    Any questions? Get in Touch

    5.2.2 Senior Citizens

    The second group of our target customers will comprise the senior citizens living in our city. Senior people usually keep pets but find it very hard to train or groom their pets themselves – that too daily. Therefore, we will do this difficult task for them.

    5.2.3 Children & Teens

    Our last group of customers will be the children and teens who are fond of keeping pets. But are too irresponsible to take good care of them. Thus, they are expected to bring their dogs to us for training, grooming, and washing them.

    Market Analysis
    Potential Customers Growth Year 1 Year 2 Year 3 Year 4 Year 5 CAGR
    Working Class 50% 51,000 53,000 54,000 55,000 56,000 10.00%
    Senior Citizens 29% 33,000 34,000 35,000 36,000 37,000 10.00%
    Children & Teens 21% 19,000 20,000 22,000 23,000 24,000 11.00%
    Total 100% 103,000 107,000 111,000 114,000 117,000 10%

    5.3 Business Target

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    Our business targets are to attain a net promoter score above 60 within a year of our launch. Moreover, we aim at achieving a repeat purchase rate of 90% by the end of the first six months. And to ensure a customer satisfaction score of above 95% throughout our service years.

    5.4 Product Pricing

    Our prices are almost the same as that of our competitors. Moreover, due to our highly customer-oriented policies, we have priced our shuttle services at the lowest rate in the whole market. To retain our potential customers, we’ll also be providing several discounts to our repeat clients.

    Marketing Strategy

    After establishing your business, you should start exploring dog kennel ideas plans to figure out the most suitable advertisement strategy. In this dog kennel business plan pdf we are providing the sales strategy for Jake’s Kennel Club to help you in developing yours.

    6.1 Competitive Analysis

    Our competitive benefits are listed below:

    1. We are highly customer care oriented. To satisfy our customers we’ll allow them to monitor their pets at any time through a video call, or our mobile app.
    2. Our prices for dog shuttle services are the lowest among all of our competitors.
    3. Our workers are highly collaborative and loving. They will treat your animals with utmost care and love.

    6.2 Sales Strategy

    • We’ll run a social media campaign emphasizing how we can help people taking care of their animals.
    • We’ll advertise our startup through Google Local ads service, local magazines, local newspapers, and by installing posters.
    • We’ll offer a 50% discount on dog daycare services for the first month of our launch.
    • We’ll provide a 30% discount on our dog training services for the first two months.

    6.3 Sales Monthly

    Dog Kennel Business Plan - Sales Monthly

    6.4 Sales Yearly

    Dog Kennel Business Plan - Sales Yearly

    6.5 Sales Forecast

    Dog Kennel Business Plan - Unit Sales

    Sales Forecast      
    Unit Sales Year 1 Year 2 Year 3
    Dog Daycare & Grooming 58,000 61,480 65,169
    Dog Training 34,000 36,040 38,202
    Dog Boarding Service 23,000 24,380 25,843
    Dog Shuttle Service 48,000 50,880 53,933
    TOTAL UNIT SALES 163,000 172,780 183,147
    Unit Prices Year 1 Year 2 Year 3
    Dog Daycare & Grooming $45.00 $52.20 $60.55
    Dog Training $43.00 $49.88 $57.86
    Dog Boarding Service $58.00 $67.28 $78.04
    Dog Shuttle Service $36.00 $41.76 $48.44
    Sales
    Dog Daycare & Grooming $2,610,000.00 $3,209,256.00 $3,946,101.18
    Dog Training $1,462,000.00 $1,797,675.20 $2,210,421.43
    Dog Boarding Service $1,334,000.00 $1,640,286.40 $2,016,896.16
    Dog Shuttle Service $1,728,000.00 $2,124,748.80 $2,612,591.12
    TOTAL SALES $7,134,000.00 $8,771,966.40 $10,786,009.89
    Direct Unit Costs Year 1 Year 2 Year 3
    Dog Daycare & Grooming $43.00 $50.00 $57.00
    Dog Training $41.00 $45.00 $52.00
    Dog Boarding Service $55.00 $64.00 $74.00
    Dog Shuttle Service $34.00 $38.00 $45.00
    Direct Cost of Sales
    Dog Daycare & Grooming $2,494,000.00 $3,074,000.00 $3,714,621.60
    Dog Training $1,394,000.00 $1,621,800.00 $1,986,524.80
    Dog Boarding Service $1,265,000.00 $1,560,320.00 $1,912,367.20
    Dog Shuttle Service $1,632,000.00 $1,933,440.00 $2,426,976.00
    Subtotal Direct Cost of Sales $6,785,000.00 $8,189,560.00 $10,040,489.60

    Personnel plan

    While you write business plan dog kennel you should also prepare a list of employees you’ll need to run your business. A good strategy for business is to also include their job descriptions and average salaries so that you can plan all aspects relevant to them.

    Any questions? Get in Touch!

    7.1 Company Staff

    Jake will be the CEO herself. For his assistance, he’ll hire:

    • 1 Co-Manager to monitor business operations
    • 1 Accountant to maintain financial records
    • 1 Dog Playground Supervisor to supervise dogs’ activities
    • 2 Pet Behavioral Trainers to train dogs
    • 4 Dog Groomers to ensure the dogs are clean and tidy
    • 2 General Dog Care Workers to take care of dogs’ health and food intake
    • 1 General Assistant
    • 1 Web Developer to manage the online presence
    • 1 Sales Executive to execute the sales strategy
    • 2 Cleaners to clean the facility
    • 1 Driver to provide shuttle service

    7.2 Average Salary of Employees

     Personnel Plan      
    Year 1 Year 2 Year 3
    Co-Manager $13,000 $14,300 $15,730
    Accountant $8,000 $8,800 $9,680
    Dog Playground Supervisor $9,000 $9,900 $10,890
    Pet Behavioral Trainers $18,000 $19,800 $21,780
    Dog Groomers $36,000 $39,600 $43,560
    General Dog Care Workers $16,000 $17,600 $19,360
    General Assistant $7,000 $7,700 $8,470
    Web Developer $7,000 $7,700 $8,470
    Sales Executive $8,000 $8,800 $9,680
    Cleaners $16,000 $17,600 $19,360
    Driver $10,000 $11,000 $12,100
    Total Salaries $148,000 $162,800 $179,080

    Financial Plan

    Setting up your business doesn’t ensure long-term success unless you have an accurate financial plan. The importance of a financial plan can never be ignored no matter how small your business is. When you are creating a business plan for a dog kennel you must include a detailed financial plan in it.

    A comprehensive financial plan should contain break-even analysis, projected profit and loss tables, gross margin charts, cash flow table, and balance sheet. These analytics can help you understand how to minimize or avoid loss. Moreover, they can also help you proactively manage risks and unexpected situations.

    For reference, we’re providing the financial plan developed for Jake’s Kennel Club here.

    8.1 Important Assumptions

     General Assumptions      
    Year 1 Year 2 Year 3
    Plan Month 1 2 3
    Current Interest Rate 8.17% 8.23% 8.29%
    Long-term Interest Rate 8.28% 8.33% 8.38%
    Tax Rate 23.72% 23.88% 24.02%
    Other 0 0 0

    8.2 Break-even Analysis

    Dog Kennel Business Plan - Break-even Analysis

     Break-Even Analysis  
    Monthly Units Break-even 5342
    Monthly Revenue Break-even $134,220
    Assumptions:
    Average Per-Unit Revenue $237.00
    Average Per-Unit Variable Cost $0.67
    Estimated Monthly Fixed Cost $163,980

    8.3 Projected Profit and Loss

     Pro Forma Profit And Loss      
    Year 1 Year 2 Year 3
    Sales $7,134,000 $8,771,966 $10,786,010
    Direct Cost of Sales $6,785,000 $8,189,560 $10,040,490
    Other $0 $0 $0
    TOTAL COST OF SALES $6,785,000 $8,189,560 $10,040,490
    Gross Margin $349,000 $582,406 $745,520
    Gross Margin % 4.89% 6.64% 6.91%
    Expenses
    Payroll $148,000 $162,800 $179,080
    Sales and Marketing and Other Expenses $124,000 $125,000 $126,000
    Depreciation $2,278 $2,343 $2,400
    Leased Equipment $0 $0 $0
    Utilities $3,100 $3,150 $3,200
    Insurance $2,010 $2,090 $2,160
    Rent $2,600 $2,700 $2,800
    Payroll Taxes $27,000 $28,000 $29,000
    Other $0 $0 $0
    Total Operating Expenses $308,988 $326,083 $344,640
    Profit Before Interest and Taxes $40,012 $256,323 $400,880
    EBITDA $40,012 $256,323 $400,880
    Interest Expense $0 $0 $0
    Taxes Incurred $8,002 $51,265 $80,176
    Net Profit $32,010 $205,059 $320,704
    Net Profit/Sales 0.45% 2.34% 2.97%

    8.3.1 Profit Monthly

    Dog Kennel Business Plan - Profit Monthly

    8.3.2 Profit Yearly

    Dog Kennel Business Plan - Profit Yearly

    8.3.3 Gross Margin Monthly

    Dog Kennel Business Plan - Gross Margin Monthly

    8.3.4 Gross Margin Yearly

    Dog Kennel Business Plan - Profit Yearly

    8.4 Projected Cash Flow

    Dog Kennel Business Plan - Projected Cash Flow

     Pro Forma Cash Flow      
    Cash Received Year 1 Year 2 Year 3
    Cash from Operations
    Cash Sales $54,000 $58,320 $62,986
    Cash from Receivables $17,800 $19,224 $20,762
    SUBTOTAL CASH FROM OPERATIONS $71,000 $77,390 $83,581
    Additional Cash Received
    Sales Tax, VAT, HST/GST Received $0 $0 $0
    New Current Borrowing $0 $0 $0
    New Other Liabilities (interest-free) $0 $0 $0
    New Long-term Liabilities $0 $0 $0
    Sales of Other Current Assets $0 $0 $0
    Sales of Long-term Assets $0 $0 $0
    New Investment Received $0 $0 $0
    SUBTOTAL CASH RECEIVED $72,000 $78,000 $84,000
    Expenditures Year 1 Year 2 Year 3
    Expenditures from Operations
    Cash Spending $33,000 $34,000 $36,000
    Bill Payments $21,000 $22,000 $23,000
    SUBTOTAL SPENT ON OPERATIONS $54,000 $56,000 $59,000
    Additional Cash Spent
    Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
    Principal Repayment of Current Borrowing $0 $0 $0
    Other Liabilities Principal Repayment $0 $0 $0
    Long-term Liabilities Principal Repayment $0 $0 $0
    Purchase Other Current Assets $0 $0 $0
    Purchase Long-term Assets $0 $0 $0
    Dividends $0 $0 $0
    SUBTOTAL CASH SPENT $55,000 $59,400 $64,152
    Net Cash Flow $16,300 $17,000 $18,000
    Cash Balance $27,820 $28,000 $29,100

    8.5 Projected Balance Sheet

     Pro Forma Balance Sheet      
    Assets Year 1 Year 2 Year 3
    Current Assets
    Cash $282,000 $315,840 $347,424
    Accounts Receivable $24,000 $26,880 $30,213
    Inventory $4,000 $4,480 $4,900
    Other Current Assets $1,000 $1,000 $1,000
    TOTAL CURRENT ASSETS $294,000 $329,280 $370,111
    Long-term Assets
    Long-term Assets $10,000 $10,000 $10,000
    Accumulated Depreciation $22,000 $24,640 $27,720
    TOTAL LONG-TERM ASSETS $28,000 $31,360 $35,280
    TOTAL ASSETS $298,100 $333,872 $375,606
    Liabilities and Capital Year 4 Year 5 Year 6
    Current Liabilities
    Accounts Payable $20,900 $23,408 $26,311
    Current Borrowing $0 $0 $0
    Other Current Liabilities $0 $0 $0
    SUBTOTAL CURRENT LIABILITIES $17,200 $19,264 $21,653
    Long-term Liabilities $0 $0 $0
    TOTAL LIABILITIES $16,000 $17,920 $20,142
    Paid-in Capital $32,000 $32,400 $32,800
    Retained Earnings $55,940 $60,975 $67,072
    Earnings $200,190 $218,207 $240,028
    TOTAL CAPITAL $265,000 $288,850 $317,735
    TOTAL LIABILITIES AND CAPITAL $281,000 $333,872 $375,606
    Net Worth $304,000 $331,360 $364,496

    8.6 Business Ratios

     Ratio Analysis        
    Year 1 Year 2 Year 3 INDUSTRY PROFILE
    Sales Growth 7.16% 7.93% 8.79% 3.00%
    Percent of Total Assets
    Accounts Receivable 9.19% 10.18% 11.28% 9.80%
    Inventory 5.70% 6.32% 7.00% 9.90%
    Other Current Assets 2.17% 2.40% 2.66% 2.40%
    Total Current Assets 151.09% 152.00% 153.40% 158.00%
    Long-term Assets 11.92% 11.94% 11.97% 12.00%
    TOTAL ASSETS 100.00% 100.00% 100.00% 100.00%
    Current Liabilities 4.69% 4.73% 4.77% 4.34%
    Long-term Liabilities 0.00% 0.00% 0.00% 0.00%
    Total Liabilities 7.43% 7.49% 7.56% 7.38%
    NET WORTH 100.03% 100.83% 101.76% 110.00%
    Percent of Sales
    Sales 100.00% 100.00% 100.00% 100.00%
    Gross Margin 94.89% 97.45% 100.18% 99.00%
    Selling, General & Administrative Expenses 93.44% 95.96% 98.65% 97.80%
    Advertising Expenses 1.68% 1.73% 1.77% 1.40%
    Profit Before Interest and Taxes 41.60% 42.72% 43.92% 33.90%
    Main Ratios
    Current 37 38 38 32
    Quick 32.24 33.2 34.03 33
    Total Debt to Total Assets 0.20% 0.19% 0.18% 0.40%
    Pre-tax Return on Net Worth 74.95% 75.16% 75.66% 75.00%
    Pre-tax Return on Assets 94.04% 98.74% 103.68% 111.30%
    Additional Ratios Year 1 Year 2 Year 3
    Net Profit Margin 33.06% 34.08% 35.14% N.A.
    Return on Equity 57.10% 58.87% 60.70% N.A.
    Activity Ratios
    Accounts Receivable Turnover 7.7 7.7 7.8 N.A.
    Collection Days 100 100 100 N.A.
    Inventory Turnover 32.18 33.789 35.44 N.A.
    Accounts Payable Turnover 16.5 16.5 16.6 N.A.
    Payment Days 27 27 27 N.A.
    Total Asset Turnover 2.4 2.5 2.5 N.A.
    Debt Ratios
    Debt to Net Worth -0.03 -0.04 -0.04 N.A.
    Current Liab. to Liab. 1 1 1 N.A.
    Liquidity Ratios
    Net Working Capital $245,000 $258,720 $273,208 N.A.
    Interest Coverage 0 0 0 N.A.
    Additional Ratios
    Assets to Sales 0.85 0.86 0.87 N.A.
    Current Debt/Total Assets 1% 0% 0% N.A.
    Acid Test 28.1 28.32 28.49 N.A.
    Sales/Net Worth 2.1 2.1 2.3 N.A.
    Dividend Payout 0 0 0 N.A.

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