Concierge Service Business Plan For Starting Your Own Company

The purpose of this business plan is to outline the formation of a concierge service business. The concierge service helps clients take care of their everyday tasks by providing various services.  This plan provides a roadmap for the business’s growth from start-up through maturity. The business plan includes the company’s goals, competitive analysis, financial projections, and marketing strategy.

The purpose of business plans for concierge services is to secure financing for the start-up of a concierge service business. This business plan works best for senior daycare business plans too.

senior concierge services

2. Executive Summary

The Business

The purpose of this business plan is to provide a comprehensive overview of the Concierge Service business, its operations, and its potential for success. The company, Frail Care Concierge , will provide an array of services to corporate and individual clients, from personal errands to corporate travel assistance. The owner of the concierge service business has a vast knowledge of how to make a concierge service business plan.

The goal is to become the premier concierge service provider in the city. To achieve this, the company will focus on providing exceptional levels of customer service while also striving to remain competitive with our pricing. The company will also ensure that our team is well-trained and knowledgeable about our services.

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Business Target

As a concierge service company, the company anticipates generating revenue by providing personalized concierge services to individuals, families, and businesses. The aim of this sample business plan for personal concierge service is to help with negotiating contracts, advertising, PR, and budgeting.

Our goal is to provide a range of services to clients in order to make their lives easier. The services offered will include errand running, grocery shopping, home organization, event planning, and more. Additionally, the window cleaning business plan will provide window cleaning and house cleaning services.

Concierge Service Business Plan - Business Target
USMCA (ex-NAFTA) Business Plan
Business plan for business people involved in the trade of goods or services or investment activities are citizens of the US, Mexico, or Canada.

3. Company Summary

Company Owner

Dave Parker is the owner of Frail Care Concierge. He is highly experienced and qualified professional in the concierge industry. He has more than 20 years of experience in concierge management and has gained extensive knowledge in the areas of customer service, concierge management, marketing, sales, and operations.

Why The Concierge Service Is Being Started

The Dave Parker had over 20 years of expertise as a concierge manager, in addition to experience in other sectors of this industry. Having extensive experience in the industry made him start the business and make this personal concierge services business plan.

How The Concierge Service Will Be Started

The senior concierge service business plan financial experts helped the owner make this business plan which aims to enhance the business so that every individual can benefit from it.

These ready-made business plans for concierge services contain the operational plan involving hiring the initial staff, including a manager, an assistant, and a customer service representative.


The Concierge Service business will be started with a minimal amount of capital. This will be used to purchase the necessary tools and equipment needed to start the business, such as computers, furniture, and office supplies.

With the help of financial experts, the concierge company owner estimates startup costs, including assets, investments, loans, and expenses.

Concierge Service Business Plan - Startup Cost

As part of the start-up requirements for a Frail Care concierge service, the following information is provided: total startup expenses, total assets, total start-up funding, total funding requirements, total assets, total liabilities, total planned investment, total capital, total liabilities, and total funding.

Start-up Expenses 
Research and Development$10,000
Expensed Equipment$35,000
Start-up Assets$253,000
Cash Required$183,000
Start-up Inventory$35,000
Other Current Assets$238,000
Long-term Assets$243,600
Total Requirements$1,193,400
Start-up Expenses to Fund$240,800
Start-up Assets to Fund$952,600
Non-cash Assets from Start-up$1,240,600
Cash Requirements from Start-up$289,500
Additional Cash Raised$48,000
Cash Balance on Starting Date$36,000
TOTAL ASSETS$1,614,100
Liabilities and Capital 
Current Borrowing$0
Long-term Liabilities$0
Accounts Payable (Outstanding Bills)$27,200
Other Current Liabilities (interest-free)$0
Planned Investment$1,193,400
Investor 1$0
Investor 2$0
Additional Investment Requirement$0
Loss at Start-up (Start-up Expenses)$373,500
Total Funding$1,193,400
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    4. Services of Concierge Service

    The purpose of the business plan for a concierge service company is to raise capital and attract potential partners, as well as to provide stakeholders with an overview of the company’s goals, strategies, and financial projections, the services of the concierge service business include:

    • Provide personalized concierge services to clients, including errand running, shopping, appointment setting, scheduling, and event planning.
    • Create and manage a database of reliable and trusted service providers, such as cleaners, caterers, and chauffeurs.
    • Provide research and recommendations on local attractions, restaurants, and other service.
    • The carpet cleaning business plan provides services for carpet cleaning.
    • Providing services to the dating concierge service business plan includes helping the clients create a profile, finding and vetting potential matches, providing feedback on the best matches, providing date ideas, arranging dates, providing post-date feedback, and providing relationship advice.
    • The handyman business plan provides services such as lawn care, pressure washing, gutter cleaning, and snow removal.
    • Arrange transportation and accommodation for clients.
    • Vet potential service providers and negotiate the best rates for clients.
    • Use online technology and platforms to manage client requests and bookings.
    • Develop and implement promotional strategies to increase visibility and reach among target audiences.
    • Provide customers with a 24/7 support system to ensure satisfaction and loyalty.
    • Monitor customer feedback and use it to improve services.
    • Monitor industry trends and devise strategies to remain competitive.
    • Track performance metrics, such as customer satisfaction ratings and response times.

    5. Marketing Analysis

    One of the most important components of concierge service business plan templates is the marketing analysis it provides. The concierge service market is a highly competitive and dynamic one. As such, it is important for entrepreneurs to understand the market’s key elements and develop a marketing strategy that considers the trends, opportunities, and threats present in the market.

    Market Trends

    The main trends in the concierge service market are the changing consumer preferences, the rise of technology, and the increasing demand for convenience. Consumers are increasingly shifting from traditional services to more technological solutions, such as using apps to manage their concierge service needs. In addition, consumers are increasingly demanding more convenience, making the concierge service market highly competitive.

    Marketing Segmentation

    The business plan for personal concierge service market segmentation It includes individuals, corporate clients such as companies that require assistance with executive travel arrangements, private clients who need assistance with errands, travel arrangements, personal event planning, and specialty clients such as parents looking for child care assistance, seniors who need elderly care assistance, and others.

    Concierge Service Business Plan - Market Segmentation

    Business Target

    This is the business plan for investors who want to start a concierge service business, and it targets individuals and corporations. For the concierge service business, the company targets individuals and businesses who need help with their daily activities, as well as those who are seeking professional and personal support. The Frail Care Concierge Company’s services are intended for individuals and businesses from all sectors, such as corporate executives, entrepreneurs, students, families, and others who need assistance.

    Product Pricing

    The pricing for our concierge services will be based on the service requested. The company will provide a range of services, from basic errand running to more complex tasks, such as event planning and travel arrangements. For each service, the company will offer a base rate, with additional fees for any additional tasks or services requested.

    Market Analysis       
    Potential CustomersGrowthYear 1Year 2Year 3Year 4Year 5CAGR
    Corporate Clients30%30,75036,90044,28053,13663,76310.00%
    Private Clients20%24,55029,46035,35242,42250,90710.00%
    Speciality Clients10%15,00018,00021,60025,92031,10411.00%

    6. Marketing Strategy Of Concierge Service

    Competitive Analysis

    The concierge service market is highly competitive, with many providers offering similar services. These companies are focusing on expanding their service offerings and launching new services, innovative products, and digital solutions. They are also focusing on strategic collaborations and partnerships to increase their market presence and strengthen their market reputation.

    Sales Strategy

    In starting a concierge errand business, revenue and profit are the primary objectives. The company will promote our concierge service through a combination of online, print, and word-of-mouth strategies. This will include creating a website and social media profiles, placing ads in local publications, and attending relevant events to spread the word.

    Sales Monthly

    The luxury concierge business plan focuses on building relationships with other businesses, such as hotels, restaurants, and transportation services, to create a network of partners that can refer customers to the concierge service.

    The business generates revenue by selling services to the clients, including errand running, shopping, appointment setting, scheduling, and event planning. According to the experts, the following sales will occur each month, based on the opinions of the experts.

    Concierge Service Business Plan - Sales Monthly

    Sales Yearly

    The concierge service company earns revenue by providing various services. Based on the experts’ estimates, the following sales are anticipated yearly.

    Concierge Service Business Plan - Sales Yearly
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    Sales Forecast

    There is an expectation of a relatively consistent level of sales for the concierge service company. A steady stream of revenue is expected rather than sharp fluctuations. The following forecasts the sales:

    Concierge Service Business Plan - Sales Forecast
    Sales Forecast   
    Unit SalesYear 1Year 2Year 3
    Errand Running3,5003,7103,933
    Grocery Shopping1,7001,8021,910
    Event Planning1,5001,5901,685
    Home Organization3,0003,1803,371
    TOTAL UNIT SALES9,70010,28210,899
    Unit PricesYear 1Year 2Year 3
    Errand Running$565.00$655.40$760.26
    Grocery Shopping$480.00$556.80$645.89
    Event Planning$2,000.00$2,320.00$2,691.20
    Home Organization$800.00$928.00$1,076.48
    Errand Running$1,977,500.00$2,431,534.00$2,989,814.21
    Grocery Shopping$816,000.00$1,003,353.60$1,233,723.59
    Event Planning$3,000,000.00$3,688,800.00$4,535,748.48
    Home Organization$2,400,000.00$2,951,040.00$3,628,598.78
    TOTAL SALES$8,193,500.00$10,074,727.60$12,387,885.06
    Direct Unit CostsYear 1Year 2Year 3
    Errand Running$480.00$528.00$554.40
    Grocery Shopping$400.00$440.00$462.00
    Event Planning$1,700.00$1,870.00$1,963.50
    Home Organization$700.00$770.00$808.50
    Direct Cost of Sales   
    Errand Running$1,680,000.00$1,958,880.00$2,180,233.44
    Grocery Shopping$680,000.00$792,880.00$882,475.44
    Event Planning$2,550,000.00$2,973,300.00$3,309,282.90
    Home Organization$2,100,000.00$2,448,600.00$2,725,291.80
    Subtotal Direct Cost of Sales$7,010,000.00$8,173,660.00$9,097,283.58

    7. Personnel Plan Of Concierge Service

    Company Staff

    Professional staff will be hired by the owner to assist in starting a concierge service company. Employees will be needed to operate the Company:

    1. CEO
    2. COO

    The management staff includes;

    1. General Manager
    2. Operation Manager
    3. Human Resources Manager

    The operational team includes;

    1. Front Desk Coordinator
    2. Concierge Attendants
    3. Security Guards
    4. Housekeeping Staff

    Other Staff includes;

    1. Administrative Assistant
    2. IT Technician
    3. Accountant
    4. Receptionist
    5. Cleaning Staff
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    Average Salary of Employees

    Average salaries of concierge service employees varies according to the company’s location, size, and services. Concierge services generally pay between $25,000 and $100,000 per year.

     Personnel Plan   
     Year 1Year 2Year 3
    General Manager$40,000$44,000$48,400
    Operation Manager$35,000$38,500$42,350
    Human Resources Manager$30,000$33,000$36,300
    Operational Team$120,000$132,000$145,200
    Other Staff$130,000$143,000$157,300
    Total Salaries$495,000$544,500$598,950

    8. Financial Plan For Concierge Service

    In collaboration with financial experts, Dave Parker assessed the company’s finances and developed a strategy for how to start concierge service. To outline the company’s development, they develop financial plans for three years in advance.

    Important Assumptions

    In order to calculate the financial plan for the concierge service company:

     General Assumptions   
     Year 1Year 2Year 3
    Plan Month123
    Current Interest Rate9.25%9.36%9.40%
    Long-term Interest Rate7.38%7.41%7.44%
    Tax Rate27.01%26.06%24.09%

    However, deviations are expected to be limited to levels that do not impact the company’s major financial strategies.

    Brake-even Analysis

    The following is a breakdown of the concierge company’s fixed and variable costs:

    Concierge Service Business Plan - Brake-even Analysis

    An analysis of monthly break-evens is shown in the following table

     Break-Even Analysis 
    Monthly Units Break-even4566
    Monthly Revenue Break-even$122,850
    Average Per-Unit Revenue$223.00
    Average Per-Unit Variable Cost$0.68
    Estimated Monthly Fixed Cost$169,200

    Projected Profit and Loss

    The following is the projected profit and loss for a concierge service company.

     Pro Forma Profit And Loss  
     Year 1Year 2Year 3
    Direct Cost of Sales$7,010,000$8,173,660$9,097,284
    TOTAL COST OF SALES$7,010,000$8,173,660$9,097,284
    Gross Margin$1,183,500$1,901,068$3,290,601
    Gross Margin %14.44%18.87%26.56%
    Sales and Marketing and Other Expenses$123,000$126,000$128,000
    Leased Equipment$0$0$0
    Payroll Taxes$24,000$25,000$26,000
    Total Operating Expenses$652,200$706,300$790,650
    Profit Before Interest and Taxes$531,300$1,194,768$2,499,951
    Interest Expense$0$0$0
    Taxes Incurred$106,260$238,954$499,990
    Net Profit$425,040$955,814$1,999,961
    Net Profit/Sales5.19%9.49%16.14%

    Profit Monthly

    Concierge Service Business Plan - Profit Monthly

    Profit Yearly

    Concierge Service Business Plan - Profit Yearly

    Gross Margin Monthly

    Concierge Service Business Plan - Gross Margin Monthly
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    Gross Margin Yearly

    Concierge Service Business Plan - Gross Margin Yearly

    Projected Cash Flow

    Cash flow projections are shown in the following column diagram.

    Concierge Service Business Plan - Projected Cash Flow

    Detailed information about pro forma cash flow is shown in the following table. It includes subtotal cash from operations; subtotal cash received, subtotal operational expenditures, and general assumptions.

     Pro Forma Cash Flow   
    Cash ReceivedYear 1Year 2Year 3
    Cash from Operations   
    Cash Sales$54,600$58,968$63,685
    Cash from Receivables$23,600$25,488$27,527
    SUBTOTAL CASH FROM OPERATIONS$78,200$85,238$92,057
    Additional Cash Received   
    Sales Tax, VAT, HST/GST Received$0$0$0
    New Current Borrowing$0$0$0
    New Other Liabilities (interest-free)$0$0$0
    New Long-term Liabilities$0$0$0
    Sales of Other Current Assets$0$0$0
    Sales of Long-term Assets$0$0$0
    New Investment Received$0$0$0
    SUBTOTAL CASH RECEIVED$78,500$86,500$92,500
    ExpendituresYear 1Year 2Year 3
    Expenditures from Operations  
    Cash Spending$37,500$38,500$40,500
    Bill Payments$24,500$27,500$28,500
    SUBTOTAL SPENT ON OPERATIONS$62,000$66,000$69,000
    Additional Cash Spent   
    Sales Tax, VAT, HST/GST Paid Out$0$0$0
    Principal Repayment of Current Borrowing$0$0$0
    Other Liabilities Principal Repayment$0$0$0
    Long-term Liabilities Principal Repayment$0$0$0
    Purchase Other Current Assets$0$0$0
    Purchase Long-term Assets$0$0$0
    SUBTOTAL CASH SPENT$62,500$67,500$72,900
    Net Cash Flow$21,500$23,500$24,500
    Cash Balance$27,500$29,500$31,500

    Projected Balance Sheet

    Below is a projected balance sheet that shows data about the pro forma balance sheet, total current assets, total long-term assets, total assets, current subtotal liabilities, total liabilities, total capital, and total liabilities.

     Pro Forma Balance Sheet  
    AssetsYear 1Year 2Year 3
    Current Assets   
    Accounts Receivable$25,500$28,560$32,101
    Other Current Assets$2,500$2,500$2,500
    TOTAL CURRENT ASSETS$318,350$356,252$391,853
    Long-term Assets   
    Long-term Assets$9,000$9,000$9,000
    Accumulated Depreciation$19,300$21,616$24,318
    TOTAL LONG-TERM ASSETS$24,500$27,440$30,870
    TOTAL ASSETS$299,000$334,880$376,740
    Liabilities and CapitalYear 4Year 5Year 6
    Current Liabilities   
    Accounts Payable$18,500$20,720$23,289
    Current Borrowing$0$0$0
    Other Current Liabilities$0$0$0
    SUBTOTAL CURRENT LIABILITIES$18,500$20,720$23,289
    Long-term Liabilities$0$0$0
    TOTAL LIABILITIES$16,500$18,480$20,772
    Paid-in Capital$20,500$29,215$38,627
    Retained Earnings$34,500$37,605$41,366
    TOTAL CAPITAL$282,500$316,400$355,969
    TOTAL LIABILITIES AND CAPITAL$299,000$334,880$376,740
    Net Worth$298,000$324,820$357,302

    Business Ratios

    Here is a table showing business ratios, ratio analysis, and total assets.

     Ratio Analysis    
     Year 1Year 2Year 3INDUSTRY PROFILE
    Sales Growth9.26%10.26%11.37%3.00%
    Percent of Total Assets    
    Accounts Receivable8.25%9.14%10.13%9.80%
    Other Current Assets3.24%3.59%3.98%2.40%
    Total Current Assets145.30%146.00%147.00%153.00%
    Long-term Assets11.53%11.55%11.59%11.70%
    TOTAL ASSETS100.00%100.00%100.00%100.00%
    Current Liabilities4.93%4.97%5.02%4.34%
    Long-term Liabilities0.00%0.00%0.00%0.00%
    Total Liabilities7.56%7.62%7.69%7.38%
    NET WORTH100.06%100.86%101.79%110.00%
    Percent of Sales    
    Gross Margin94.65%97.21%99.93%99.00%
    Selling, General & Administrative Expenses94.80%97.36%100.09%97.80%
    Advertising Expenses1.54%1.58%1.63%1.40%
    Profit Before Interest and Taxes41.90%43.03%44.24%33.90%
    Main Ratios    
    Total Debt to Total Assets0.19%0.17%0.17%0.40%
    Pre-tax Return on Net Worth73.68%74.24%75.00%75.00%
    Pre-tax Return on Assets97.88%102.77%107.91%111.30%
    Additional RatiosYear 1Year 2Year 3 
    Net Profit Margin345.51%356.22%367.26%N.A.
    Return on Equity57.20%58.97%60.80%N.A.
    Activity Ratios    
    Accounts Receivable Turnover7.97.98N.A.
    Collection Days100100100N.A.
    Inventory Turnover32.333.91532N.A.
    Accounts Payable Turnover15.91716.3N.A.
    Payment Days272727N.A.
    Total Asset Turnover2.452.52.6N.A.
    Debt Ratios    
    Debt to Net Worth-0.05-0.04-0.05N.A.
    Current Liab. to Liab.111N.A.
    Liquidity Ratios    
    Net Working Capital$245,000$258,720$273,208N.A.
    Interest Coverage000N.A.
    Additional Ratios    
    Assets to Sales0.80.870.89N.A.
    Current Debt/Total Assets1%0%0%N.A.
    Acid Test27.0628.1328.77N.A.
    Sales/Net Worth2.32.42.5N.A.
    Dividend Payout000N.A.

    9. FAQ

    • How much does it cost to start a concierge business?
      The cost of starting a concierge business varies significantly depending on the type and size of the business. You may have to pay licensing, insurance, marketing, equipment, and staffing costs. Also, you may need to pay for services such as bookkeeping, web hosting, and other operational costs. Starting a concierge business can cost anywhere from a few thousand dollars to several thousand dollars.
    • Do I need a license to start a concierge business?
      Yes. Depending on the state you are in, you may need a business license, permits, or other licenses to start a concierge business. Additionally, you may need to be certified or trained in certain areas, such as first aid or CPR. It is important to research the requirements in your area before starting a concierge business.

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