Amusement Park Business Plan for Starting Your Own Theme Park

Do you want to build an amusement park? Well, amusement park is a large facility that contain gardens, play areas, amusement rides, games and other entertainments. The amusement park business can be extremely profitable and enjoyable to run. If you possess the ability to manage the park activities and maintain the technical structure, you must not delay planning about opening it.

Like all other businesses, the first step would be to create a detailed business plan. Before launching your business, you’ll have to develop accurate amusement park marketing plan, personnel plan and financial plan.

In this guide on how to start a theme park business we’re providing business plan of Holiday Ventures. Through this, you can know the important details that must be included while making business plan for your startup.

Amusement Park Business Plan Summary

2.1 The Business

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Holiday Ventures will be a registered and licensed family amusement park based in Charlotte. The business will provide amusement rides, slides, magic shows, themed events, games, picnic areas, and entertainment for people of all ages.

Under the supervision of experienced managers and with the collaboration of responsible employees, the business will provide people with unforgettable joyful experience.

2.2 Management of Amusement Park

Managing an amusement park requires is not so easy. You will need highly responsible personnel who have the required technical skills, and efficient supervisors who would adhere to your business values. To ensure a structured and organized management, you must first make a theme park business model.

To manage your finances, you should also analyze how much does it cost to run an amusement park in your business model. If you don’t have a clear idea of startup costs, you should explore some amusement park business plan examples like this one to get an analogous idea of your finances.

2.3 Customers of Theme Park

The customers of a theme park can be categorized in the following groups:

  • Children
  • Teenagers
  • Youngsters & Adults
  • Senior Citizens
  • Tourists

2.4 Business Target

The business target of Holiday Ventures is to establish a name in amusement park business domain. The startup aims to include more activities and entertainment opportunities by the end of first five years. Financially, the company’s profitability targets can be seen from the following graph.

Amusement Park Business Plan Sample - 3 Years Profit Forecast
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Company Summary

3.1 Company Owner

Holiday Ventures will be owned by Adam Redford. Adam completed his MBA from Harvard University and proceeded to work in notable institutes as senior manager. After serving as an operation manager in Herschend Family Entertainment for seven years, Adam has decided to launch his own business.

3.2 Why the amusement park business is being started

Adam always wanted to start his own business. Due to his inclination towards recreation and entertainment industry, he decided to build a theme park. He had several ideas to bring innovation in amusement parks. As without innovation it would be very difficult to earn fame in a field so saturated.

3.3 How the amusement park business will be started

Step1: Create amusement park business plan template

The first step is to explore how to create an amusement park. After detailed research, you would have to prepare an accurate business plan for your startup. Ideally, the business plan must contain accurate resources, expenses, management system, and financial projections of your business.

Step2: Risk Analysis

Before launching your startup, you must carry out a detailed marketing and risk analysis. Your critical risks problems and assumptions business plan amusement park must study

  • Positive and negative risks involved in starting this business.
  • Proper strategies to avoid, deflect, or resolve risks.

The risks may range from unexpected injuries, mechanical hazards, technical issues, financial ups and downs, and more.

Step3: Define the Brand/ Establish Physical Presence

After planning all the aspects of your business you should start establishing a physical presence. It is the time when you acquire licenses and registrations – while also hiring staff for running your business. Procuring the inventory and installation of rides, games, and other entertainment staff must also be started side-by side.

Step4: Web & Social Media Presence

Through using online tools, you can run cost-effective campaigns to let your target customers know about you. Moreover, establishing online presence can help you in managing large scale operations such as ticketing systems etc. in a much efficient way.

Step5: Promote and market

Lastly, you have to start executing your advertisement and sales strategy to gain more and more customers.

Amusement Park Business Plan - Startup Cost
Start-up Expenses 
Research and Development$28,900
Expensed Equipment$70,000
Start-up Assets$390,000
Cash Required$410,000
Start-up Inventory$70,000
Other Current Assets$320,000
Long-term Assets$305,000
TOTAL ASSETS$1,495,000
Total Requirements$1,926,900
Start-up Expenses to Fund$431,900
Start-up Assets to Fund$1,495,000
Non-cash Assets from Start-up$1,955,000
Cash Requirements from Start-up$360,000
Additional Cash Raised$69,000
Cash Balance on Starting Date$34,000
TOTAL ASSETS$2,418,000
Liabilities and Capital 
Current Borrowing$0
Long-term Liabilities$0
Accounts Payable (Outstanding Bills)$40,000
Other Current Liabilities (interest-free)$0
Planned Investment$1,926,900
Investor 1$0
Investor 2$0
Additional Investment Requirement$0
Loss at Start-up (Start-up Expenses)$420,100
Total Funding$1,926,900
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    Services of Amusement Park

    Amusement parks may contain many types of entertainment and services. Since it takes a lot of planning and management in organizing each activity, you must decide your offerings as early as possible. Before you make an amusement park business plan, you should decide the services you want to provide.

    In this amusement park project report sample we’re listing the services of Holiday Ventures. So that you can get an idea of what type of entertainment is in demand these days.

    Amusement Rides & Fun Game Challenges

    At us our customers will find a huge variety of amusement rides and games. Our major offerings in amusement rides and family fun activities will include:

    • Roller Coaster Ride
    • Train Rides
    • Pendulum Ride
    • Swing Ride
    • Frisbee Ride
    • Pirate Ship Ride
    • Drop Tower Ride
    • Amusement Slides

    Our fun game challenges will include:

    • Skipping Stones
    • Ball Cupping
    • Bridge Ball
    • Bridge the gap
    • High Rollers
    • Mud Skipping
    • Ride the Wave
    • Slippery Wall Climbing
    • Tug of War

    Gardens & Picnic Services

    For families who would want to arrange reunion and picnics, we’ll offer immersive and natural garden areas. We’ll also facilitate them by arranging peaceful and recreational outdoor space for them.

    Themed Events, Shows & Nights

    We’ll also organize themed shows, magic shows and musical nights. Through our website and social media accounts, we’ll keep our customers’ updated about the incoming activities.

    High Quality Food

    To provide our visitors with one-in-all recreation, we’ll offer high quality local food and some international cuisines.

    Marketing Analysis of Amusement Parks Business

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    After having an in-depth knowledge of how to start amusement park you must start doing marketing analysis. Marketing analysis studies the current and forecasted market stats to analyze whether a business can succeed in a marketplace or not.

    Moreover, this analysis explores the interest and expectations of potential customers. Knowing your customers will help you in predicting their buying trends and estimating monthly and yearly sales. Through a rough idea of expected, optimistic and pessimistic sales, you can define amusement park feasibility study pdf. Overall, the information will help you in setting pricing policies that can enable to earn profit while also drawing more and more people to your site.

    In this business plan small amusement park we’re providing the marketing analysis done for Holiday Ventures. It is recommended to do marketing analysis according to your specific location, if you are starting this business. The stats will also be different in case you’re looking for indoor amusement park business plan.

    5.1 Market Trends

    Hundreds of amusement park businesses are running in the United States. However, only a few of them are well-known and profitable. According to IBISWorld, amusement parks all over the U.S. collectively holds a market size of $13 billion. The business is expected to grow and earn more annual revenue in the coming years. This growth and profitability is forecasted on the basis of newer trends that business owners are incorporating in their amusement parks.

    5.2 Marketing Segmentation

    Our potential customers are divided into the following groups:

    Amusement Park Business Plan - Marketing Segmentation

    5.2.1 Youngsters & Adults

    Youngsters and adults living in our city will be our primary customers. Young people are enthusiastic to take thrill rides and participate in physical activities. Thus, they are expected to avail all of our services.

    5.2.2 Teenagers

    Secondly thrill-seeking teens will also be our target customers. As people of this age group are usually careless, we will ensure strict supervision by our guides and instructors. This will be done to ensure their safety and protection.

    5.2.3 Senior Citizens

    Senior citizens are not likely to take part in our amusement activities. However, we believe that they will avail our space for reunions and picnics. They are also expected to roam around in the facility to explore our beautiful gardens.

    5.2.4 Tourists

    Tourists who will be looking for thrilling and joyful break will also be our potential customers.

    5.2.5 Children

    Though we are not providing any entertainment specifically for kids. Still, we believe them to enjoy our simple rides and slides.

    Market Analysis       
    Potential CustomersGrowthYear 1Year 2Year 3Year 4Year 5CAGR
    Youngsters & Adults27%42,00043,00044,00045,00046,00010.00%
    Senior Citizens24%31,00032,00033,00034,00035,00010.00%
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    5.3 Business Target

    • To earn a net profit margin of $32k per month by the end of the third year.
    • To expand our offerings and also include water sports by the end of the first five years.
    • To achieve an average rating above 4.75 within 6 months of our launch.
    • To achieve a Net Promoter Score above 75% within a year of our launch.
    • To maintain a Customer Satisfaction Score above 90% throughout our service years.

    5.4 Product Pricing

    Our prices are almost in the same range as that of our competitors. However, the prices of food items are a little higher due to the supreme quality we’re providing.

    Marketing Strategy of Amusement Park Business

    After you know everything about how to build an amusement park, you should start exploring ways to promote it. In this sales strategy, you can see the competitive aspects and advertisement plan of Holiday Ventures.

    6.1 Competitive Analysis

    Our first competitive advantage is that we are providing an all-in-one recreation. At a single place, our customers will be able to enjoy thrilling rides, arrange friends’ and family reunions, and enjoy high quality food and drinks.

    Secondly, we’ll develop an overall schedule business plan for amusement park to update our customers about the upcoming themed events.

    Lastly, we’ll make the best possible use of technology. Through our website, our customers will be able to book area and time for their reunions. And issue any guidelines or requirements regarding their picnic/ event.

    6.2 Sales Strategy

    • We’ll advertise us through Google Local ads Services, social media, and local newspapers.
    • We’ll offer a 60% discount on our amusement rides and fun outdoor games for the first two months of the launch.
    • We’ll keep track of our repeat customers through online transactions, to offer them exclusive benefits.
    • After every $140 transaction, we’ll gift $30 to our customers. The gifted amount will be valid for one month.

    6.3 Sales Monthly

    Amusement Park Business Plan - Sales Monthly

    6.4 Sales Yearly

    Amusement Park Business Plan - Sales Yearly

    6.5 Sales Forecast

    Amusement Park Business Plan - Unit Sales
    Sales Forecast   
    Unit SalesYear 1Year 2Year 3
    Amusement Rides & Fun Game Challenges62,00065,72069,663
    Gardens & Picnic Services40,00042,40044,944
    Themed Events, Shows & Nights20,00021,20022,472
    High Quality Food45,00047,70050,562
    TOTAL UNIT SALES167,000177,020187,641
    Unit PricesYear 1Year 2Year 3
    Amusement Rides & Fun Game Challenges$55.00$63.80$74.01
    Gardens & Picnic Services$43.00$49.88$57.86
    Themed Events, Shows & Nights$40.00$46.40$53.82
    High Quality Food$47.00$54.52$63.24
    Amusement Rides & Fun Game Challenges$3,410,000.00 $4,192,936.00 $5,155,634.11
    Gardens & Picnic Services$1,720,000.00 $2,114,912.00 $2,600,495.80
    Themed Events, Shows & Nights$800,000.00 $983,680.00 $1,209,532.93
    High Quality Food$2,115,000.00 $2,600,604.00 $3,197,702.68
    TOTAL SALES$8,045,000.00 $9,892,132.00 $12,163,365.51
    Direct Unit CostsYear 1Year 2Year 3
    Amusement Rides & Fun Game Challenges$52.00$60.00$69.00
    Gardens & Picnic Services$41.00$45.00$52.50
    Themed Events, Shows & Nights$37.00$43.00$48.00
    High Quality Food$45.00$51.00$58.00
    Direct Cost of Sales   
    Amusement Rides & Fun Game Challenges$3,224,000.00 $3,943,200.00 $4,806,760.80
    Gardens & Picnic Services$1,640,000.00 $1,908,000.00 $2,359,560.00
    Themed Events, Shows & Nights$740,000.00 $911,600.00 $1,078,656.00
    High Quality Food$2,025,000.00 $2,432,700.00 $2,932,596.00
    Subtotal Direct Cost of Sales$7,629,000.00 $9,195,500.00 $11,177,572.80

    Personnel plan

    Since there are a lot of risks involved in running an amusement park, you’ll need highly responsible and efficient staff to help you manage it. In this free sample amusement park business plan, we’re listing the staff recruited by Holiday Ventures along with their expected salaries.

    Business plan for investors

    7.1 Company Staff

    • 1 Operation Manager
    • 1 Sales Manager
    • 5 Lifeguards and Instructors
    • 8 Recreation Workers
    • 1 Amusement Ride Engineer to assure technical assistance
    • 2 Technicians to help maintain mechanical infrastructure
    • 3 General Amusement Park Attendants
    • 1 Web Developer to develop and maintain company’s sites
    • 1 Sales Executive to execute the marketing business strategy
    • 2 Parking Attendants
    • 4 Cleaners
    • 4 Cooks & Waiters

    7.2 Average Salary of Employees

     Personnel Plan   
     Year 1Year 2Year 3
    Operation Manager$13,000$14,300$15,730
    Sales Manager$12,000$13,200$14,520
    Lifeguards & Instructors$60,000$66,000$72,600
    Recreation Workers$70,000$77,000$84,700
    Amusement Ride Engineer$12,000$13,200$14,520
    General Amusement Park Attendants$24,000$26,400$29,040
    Web Developer$6,000$6,600$7,260
    Sales Executive$6,000$6,600$7,260
    Parking Attendants$12,000$13,200$14,520
    Cooks & Waiters$28,000$30,800$33,880
    Total Salaries$275,000 $302,500 $332,750

    Financial Plan

    Starting an amusement park requires a lot of investment. First, you’ll need to purchase or rent a large space for amusement rides and games. Second, the cost of amusement rides, their installation and maintenance are also high. Therefore, it is essential to make a detailed financial plan to realize accurate amusement park construction costs.

    Your financial plan should state major strategies to balance your investment with the earned profits. Moreover, by analyzing break-even, profit and loss projections, balance sheets, and gross margins, your plan should figure out a financial trajectory to prevent you from running into loss.

    To give you an idea of how to develop an accurate financial plan, we’re providing the financial plan of Holiday Ventures here.

    8.1 Important Assumptions

     General Assumptions   
     Year 1Year 2Year 3
    Plan Month123
    Current Interest Rate8.24%8.28%8.31%
    Long-term Interest Rate8.28%8.32%8.39%
    Tax Rate23.70%23.98%24.11%

    8.2 Break-even Analysis

    Amusement Park Business Plan - Break-even Analysis
     Break-Even Analysis 
    Monthly Units Break-even5340
    Monthly Revenue Break-even$133,000
    Average Per-Unit Revenue$236.00
    Average Per-Unit Variable Cost$0.66
    Estimated Monthly Fixed Cost$169,090

    8.3 Projected Profit and Loss

     Pro Forma Profit And Loss   
     Year 1Year 2Year 3
    Sales$8,045,000 $9,892,132 $12,163,366
    Direct Cost of Sales$7,629,000 $9,195,500 $11,177,573
    TOTAL COST OF SALES$7,629,000 $9,195,500 $11,177,573
    Gross Margin$416,000 $696,632 $985,793
    Gross Margin %5.17%7.04%8.10%
    Sales and Marketing and Other Expenses$135,000$130,000$128,000
    Leased Equipment$0$0$0
    Payroll Taxes$25,000$26,000$27,000
    Total Operating Expenses$447,139 $471,048 $500,750
    Profit Before Interest and Taxes($31,139)$225,584$485,043
    Interest Expense$0$0$0
    Taxes Incurred($6,228)$45,117$97,009
    Net Profit($24,911)$180,467$388,034
    Net Profit/Sales-0.31%1.82%3.19%
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      8.3.1 Profit Monthly

      Amusement Park Business Plan - Profit Monthly

      8.3.2 Profit Yearly

      Amusement Park Business Plan - Profit Yearly

      8.3.3 Gross Margin Monthly

      Amusement Park Business Plan - Gross Margin Monthly

      8.3.4 Gross Margin Yearly

      Amusement Park Business Plan - Gross Margin Yearly

      8.4 Projected Cash Flow

      Amusement Park Business Plan - Projected Cash Flow
       Pro Forma Cash Flow   
      Cash ReceivedYear 1Year 2Year 3
      Cash from Operations   
      Cash Sales$55,000$59,400$64,152
      Cash from Receivables$20,000$21,600$23,328
      SUBTOTAL CASH FROM OPERATIONS$75,000 $81,750 $88,290
      Additional Cash Received   
      Sales Tax, VAT, HST/GST Received$0$0$0
      New Current Borrowing$0$0$0
      New Other Liabilities (interest-free)$0$0$0
      New Long-term Liabilities$0$0$0
      Sales of Other Current Assets$0$0$0
      Sales of Long-term Assets$0$0$0
      New Investment Received$0$0$0
      SUBTOTAL CASH RECEIVED$76,000 $82,000 $89,000
      ExpendituresYear 1Year 2Year 3
      Expenditures from Operations   
      Cash Spending$35,000$36,000$36,400
      Bill Payments$18,000$19,000$21,000
      SUBTOTAL SPENT ON OPERATIONS$53,000 $55,000 $57,400
      Additional Cash Spent   
      Sales Tax, VAT, HST/GST Paid Out$0$0$0
      Principal Repayment of Current Borrowing$0$0$0
      Other Liabilities Principal Repayment$0$0$0
      Long-term Liabilities Principal Repayment$0$0$0
      Purchase Other Current Assets$0$0$0
      Purchase Long-term Assets$0$0$0
      SUBTOTAL CASH SPENT$54,000 $58,320 $62,986
      Net Cash Flow$14,000$14,500$16,000
      Cash Balance$25,000$27,000$28,000

      8.5 Projected Balance Sheet

       Pro Forma Balance Sheet   
      AssetsYear 1Year 2Year 3
      Current Assets   
      Accounts Receivable$24,000$26,880$30,213
      Other Current Assets$1,000$1,000$1,000
      TOTAL CURRENT ASSETS$295,000 $330,400 $371,370
      Long-term Assets   
      Long-term Assets$10,000$10,000$10,000
      Accumulated Depreciation$19,000$21,280$23,940
      TOTAL LONG-TERM ASSETS$25,300 $28,336 $31,878
      TOTAL ASSETS$300,200 $336,224 $378,252
      Liabilities and CapitalYear 4Year 5Year 6
      Current Liabilities   
      Accounts Payable$18,000$20,160$22,660
      Current Borrowing$0$0$0
      Other Current Liabilities$0$0$0
      SUBTOTAL CURRENT LIABILITIES$17,000 $19,040 $21,401
      Long-term Liabilities$0$0$0
      TOTAL LIABILITIES$16,200 $18,144 $20,394
      Paid-in Capital$29,000$30,000$31,000
      Retained Earnings$55,000$59,950$65,945
      TOTAL CAPITAL$280,000 $305,200 $335,720
      TOTAL LIABILITIES AND CAPITAL$296,200 $336,224 $378,252
      Net Worth$324,000$353,160$388,476

      8.6 Business Ratios

       Ratio Analysis    
       Year 1Year 2Year 3INDUSTRY PROFILE
      Sales Growth7.33%8.12%9.00%3.00%
      Percent of Total Assets    
      Accounts Receivable9.25%10.25%11.36%9.80%
      Other Current Assets2.30%2.55%2.82%2.40%
      Total Current Assets152.00%152.40%153.00%158.00%
      Long-term Assets11.32%11.45%12.02%12.00%
      TOTAL ASSETS100.00%100.00%100.00%100.00%
      Current Liabilities4.22%4.25%4.29%4.34%
      Long-term Liabilities0.00%0.00%0.00%0.00%
      Total Liabilities7.55%7.61%7.68%7.38%
      NET WORTH102.09%102.91%103.85%110.00%
      Percent of Sales    
      Gross Margin95.11%97.68%100.41%99.00%
      Selling, General & Administrative Expenses95.88%98.47%101.23%97.80%
      Advertising Expenses1.64%1.68%1.73%1.40%
      Profit Before Interest and Taxes41.89%43.02%44.23%33.90%
      Main Ratios    
      Total Debt to Total Assets0.17%0.16%0.16%0.40%
      Pre-tax Return on Net Worth73.43%73.70%74.20%75.00%
      Pre-tax Return on Assets95.89%100.68%105.72%111.30%
      Additional RatiosYear 1Year 2Year 3 
      Net Profit Margin33.75%34.80%35.87%N.A.
      Return on Equity56.09%57.83%59.62%N.A.
      Activity Ratios    
      Accounts Receivable Turnover7.77.77.8N.A.
      Collection Days100100100N.A.
      Inventory Turnover3435.736N.A.
      Accounts Payable Turnover15.916.116.5N.A.
      Payment Days272727N.A.
      Total Asset Turnover2.42.52.6N.A.
      Debt Ratios    
      Debt to Net Worth-0.04-0.03-0.03N.A.
      Current Liab. to Liab.111N.A.
      Liquidity Ratios    
      Net Working Capital$247,000$260,832$275,439N.A.
      Interest Coverage000N.A.
      Additional Ratios    
      Assets to Sales0.860.860.87N.A.
      Current Debt/Total Assets1%0%0%N.A.
      Acid Test262728.3N.A.
      Sales/Net Worth2.12.22.3N.A.
      Dividend Payout000N.A.

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