Wine Bar Business Plan Template

Do you want to start a Wine Bar business plan?

Wine bars have become very popular in the last few decades, with wine enthusiasts coming forward to increase their popularity. Even though it is a small niche right now, there is a big potential in the market. 

The business operations are linked in such a way that you need to come up with a great strategy for business plan to successfully run this business.

One of the most important aspects of developing a good business plan for a wine bar or any other business is novelty and market requirements. And both of those aspects can be handled by making a detailed business plan. 

So, if you want to learn how to start a wine bar business, you can follow this business plan. Here, we are presenting the plan for Bouquet & Notes. For reference, you can also look at a relevant plan like business plan for a bar. However, most of your attention should be directed toward plans that are specific to your business.

Executive Summary

2.1 The Business

Bouquet & Notes will be a trendy and classy wine bar started by Angela Hopkins. The bar won’t just target established wine lovers, but it will also cater to new wine enthusiasts by providing them opportunities to learn and explore. In this way, it won’t be a closed club but rather a community experience. 

2.2 Operations of Wine Bar Company

Opening a wine shop business plan includes thorough planning. You have to figure out logistics, finances, locations, marketing, and much more. For her wine bar business plan template, Angela decided to plan out the basic operations of Bouquet & Notes so that it would be easier to map the business later on. 

Angela knew that a good wine bar business plan sample is necessary to stay on track and get loans from banks for business expansion. Therefore, she decided to invest in developing the wine bar business plan pdf that is shown here. 

2.3 Customers of Wine Bar Company

The customers of Bouquet & Notes will belong to a specific niche of people interested in wine. However, as far as work and living styles are concerned, there will be a wide variety. Some of the main customer groups will include:

• Young Wine Enthusiasts
• Established Wine Experts
• Recreational Drinkers
• Vacationers 

2.4 Business Target

The target of the business is to expand the wine tasting and bar business to also serve the young customer group who doesn’t always have the collections to develop their taste. 

The targets we want to achieve financially are as follows:

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Company Summary

3.1 Company Ownership & Management

Bouquet & Notes will not only be owned but also primarily managed by Angela Hopkins. Angele has developed this business plan for a wine bar. She did her MBA, after which she ran her own winery business successfully for ten years. Her experience in the domain allowed her to venture out and start Bouquet & Notes. 

3.2 History of Bouquet & Notes

Angela was always a wine enthusiast but due to the lack of resources, couldn’t reap the benefits until a very late age. Therefore, she decided that she would open a wine bar for all the people like her who love wine but aren’t able to afford private collections. Thus, this wine bar business plan template was developed as soon as she managed to get a hold of financial resources. 

3.3 How the Wine Bar company will be started

Step1: Specify Your Idea

Before you proceed any further with a business idea you have, there is always a need to validate it. Angela knew that she had a good and novel idea; however, she needed to ensure that it would work in the market. Therefore, she developed this wine bar business plan pdf and conducted market research to estimate sales and revenue for 3 years. 

Step2: Define the Brand

Once Angela verified that her idea could work in the market, she set out to define the basic idea of the business in the sample wine bar business plan. In this plan, she included things like the services, customer groups, sales strategy, and financial analysis. 

Step3: Find a Location 

The nature of Bouquet & Notes as a business demands a good location as well. Knowing the importance of a classy yet visible location for the bar, Angela set out to see which bars were available to rent out in the Portland market so she could add the details to her wine bar startup business plan. 

Step4: Establish a Network

One of the most important things in a wine bar business is the exclusivity of the targeted customer domain. Angela knew that her business was perfect for people who loved wine. Therefore, she decided to talk to local vineyards, restaurants, and bars immediately to start building a network that would help her in opening a wine bar business plan. 

Step5: Registration & Licenses 

Selling wine in Portland requires a liquor license. Therefore, Angela decided not only to get the business registered but also to start the process of getting the liquor license.

Start-up Expenses
Legal	$122,400
Consultants	$0
Insurance	$25,100
Rent	$32,200
Research and Development	$10,000
Expensed Equipment	$52,200
Signs	$3,400
TOTAL START-UP EXPENSES	$245,300
Start-up Assets	$251,400
Cash Required	$122,000
Start-up Inventory	$35,100
Other Current Assets	$251,000
Long-term Assets	$212,000
TOTAL ASSETS	$871,500
Total Requirements	$1,116,800
START-UP FUNDING
Start-up Expenses to Fund	$245,300
Start-up Assets to Fund	$871,500
TOTAL FUNDING REQUIRED	$1,116,800
Assets
Non-cash Assets from Start-up	$1,158,000
Cash Requirements from Start-up	$122,000
Additional Cash Raised	$50,000
Cash Balance on Starting Date	$32,000
TOTAL ASSETS	$1,362,000
Liabilities and Capital
Liabilities	$18,200
Current Borrowing	$0
Long-term Liabilities	$0
Accounts Payable (Outstanding Bills)	$62,200
Other Current Liabilities (interest-free)	$0
TOTAL LIABILITIES	$80,400
Capital
Planned Investment	$1,116,800
Investor 1	$0
Investor 2	$0
Other	$0
Additional Investment Requirement	$0
TOTAL PLANNED INVESTMENT	$1,116,800
Loss at Start-up (Start-up Expenses)	$164,800
TOTAL CAPITAL	$1,281,600
TOTAL CAPITAL AND LIABILITIES	$1,362,000
Total Funding	$1,116,800

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Services

The backbone of every business and thus a business plan, even a fruit juice bar business plan, is its services. The nature and quality of services determine how successful a business will be. For her wine bar business model, Angela decided to filter down her services to reach a compromise between a regular bar and a wine club. If you are opening a wine bar, you should also make your services unique to your business. 

In this wine bar startup business plan, we are describing the services that will be offered by Bouquet & Notes. You can take help from this sample or other wine bar business plans to decide on the services that will be provided by your business. 

• Guided Wine Tastings

Bouquet & Notes will provide a guided session of wine tasting every week for beginners who are enthusiastic about learning but don’t necessarily have the resources and wine collection. This will be the main offering by Bouquet & Notes as it is a unique offer from our business. 

• Wine Clubs

We will also provide our customers the opportunity to join wine clubs through which they can meet fellow wine enthusiasts of the same expertise level. As part of these clubs, we will offer regular events with a customized selection of exquisite wines. 

• Wine Enthusiast Events

Our business will hold monthly wine enthusiast events across town to increase the attraction for the business and encourage people to become wine enthusiasts. 

• VIP Wine Events

For our more experienced customers who can afford a higher range selection of wines, we will offer specialized VIP wine tasting events where they can access a greater range of wines.

Marketing Analysis of Wine Bar Company

If you’re looking to learn how to open a wine bar business, you will need to fine-tune the details about your market. As a business, you need to focus on your marketing plan as well. To plan out her wine bar marketing plan, Angela decided to learn in-depth about her target market. 

In this wine bar business plan sample, we will be detailing marketing details acquired by Bouquet & Notes through the analysis of past, present, and future market trends. To learn how to make a free wine bar business plan, you can study this wine bar business plan example developed by Angela. You can also consult other plans like sports bars business plan. 

Below, we are detailing the market trends for wine bars and the customer details for the wine bar business plan for Bouquet & Notes. You can take help from here to learn how to start a wine bar business of your own. 

5.1 Market Trends

According to Statista, the market size of the wine bar industry was valued at $1.93 billion in 2021, which saw an increase from $1.73 billion in the year 2020. This shows that the demand for wine bars is steadily increasing in the market. Now more than ever, people look forward to relaxing wine-tasting events for vacations and office get-togethers. Therefore, this is a great time to invest in a business plan wine bar enoteca. 

5.2 Marketing Segmentation

The potential customer groups determined through a market analysis in business plan for wine bar are as follows:

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5.2.1 Young Wine Enthusiasts

One of the biggest customer groups that Bouquet & Notes wants to target is the young adults who appreciate wine but are limited in their experiences because of a lack of resources and opportunity. We will provide them with a place to start and learn more without being judged. 

5.2.2 Veterans

We will also be catering to established wine appreciators who love wine tasting and trips through vineyards. We will provide them with a place to interact with people who share the same passion for wine as them. 

5.2.3 Recreational Drinkers

This will be our third target group of customers. We will mostly attract them through our regular wine tasting events. This group will include office colleagues and friends. 

5.2.4 Vacationers 

Lastly, we will also cater to vacationers who are interested in trips through vineyards and guided tours and tastings.

Market Analysis
Potential Customers	Growth	Year 1	Year 2	Year 3	Year 4	Year 5	CAGR
Young Enthusiasts	32%	57,700	69,240	83,088	99,706	119,647	10.00%
Veterans	33%	47,100	56,520	67,824	81,389	97,667	10.00%
Recreational Drinkers	26%	22,100	26,520	31,824	38,189	45,827	10.00%
Vacationers	17%	20,100	24,120	28,944	34,733	41,679	11.00%
Total	100%	147,000	176,400	211,680	254,016	304,819	10%

5.3 Business Target

The business targets Angela decided to add to the business plan for a wine bar include:

• To become a blend of classic wine bars and rejuvenated bars.
• To offer our services to an expanding customer range through time.
• To provide a greater wine collection each year.
• To gain a net profit of $30k/ month by the end of the first six months to gradually improve wine collection.

5.4 Product Pricing

Our prices will be similar to the market baselines in the industry. However, we will offer flexible packages for young adults as well as wine enthusiasts.

Marketing Strategy

When you have learned how to open a wine bar, you should start learning about your competitors and market. One of the most important steps to opening a wine bar is to understand that marketing matters a lot. It can dictate the loss of a good business and the success of a bad one as it is essential for every plan, even a business plan for a cat cafe. 

To gain attention amongst her competitors, Angela had not only to come up with a unique business model but also a business plan for a wine bar that would put her over the top. And the best way to do that was through a detailed marketing analysis of the wine bar industry. 

Below are described the competitive advantages that Bouquet & Notes has over other businesses in the same niche. You can follow the structure to add a marketing analysis to your own business plan wine bar. 

6.1 Competitive Analysis

• We cater to a flexible range of customers, from beginners to advanced.
• We provide budget-friendly packages for enthusiasts who don’t have a lot of resources.
• We have professional sommeliers to guide wine tastings and vineyard strolls.

6.2 Sales Strategy

• We will provide discounts to first-time wine tasters at all regular events.
• We will advertise through all physical and online networks.
• We will organize small free wine events throughout the city.

6.3 Sales Monthly

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6.4 Sales Yearly

6.5 Sales Forecast

Sales Forecast
Unit Sales	Year 1	Year 2	Year 3
Guilded Wine Tastings	2,350	2,491	2,640
Wine Clubs	2,500	2,650	2,809
Enthusiast Events	1,540	1,632	1,730
VIP Wine Events	1,200	1,272	1,348
TOTAL UNIT SALES	7,590	8,045	8,528
Unit Prices	Year 1	Year 2	Year 3
Guilded Wine Tastings	$200.00	$232.00	$269.12
Wine Clubs	$250.00	$290.00	$336.40
Enthusiast Events	$250.00	$290.00	$336.40
VIP Wine Events	$500.00	$580.00	$672.80
Sales
Guilded Wine Tastings	$470,000.00	$577,912.00	$710,600.60
Wine Clubs	$625,000.00	$768,500.00	$944,947.60
Enthusiast Events	$385,000.00	$473,396.00	$582,087.72
VIP Wine Events	$600,000.00	$737,760.00	$907,149.70
TOTAL SALES	$2,080,000.00	$2,557,568.00	$3,144,785.61
Direct Unit Costs	Year 1	Year 2	Year 3
Guilded Wine Tastings	$80.00	$88.00	$92.40
Wine Clubs	$100.00	$110.00	$115.50
Enthusiast Events	$100.00	$110.00	$115.50
VIP Wine Events	$150.00	$165.00	$173.25
Direct Cost of Sales
Guilded Wine Tastings	$188,000.00	$219,208.00	$243,978.50
Wine Clubs	$250,000.00	$291,500.00	$324,439.50
Enthusiast Events	$154,000.00	$179,564.00	$199,854.73
VIP Wine Events	$180,000.00	$209,880.00	$233,596.44
Subtotal Direct Cost of Sales	$772,000.00	$900,152.00	$1,001,869.18

Personnel plan

Every business plan for a wine bar, even a hot dog stand business plan has some details about the personnel that will be required for the smooth running of the business. Angela wondered how to start a wine bar with the right number of employees. The list of employees she prepared is given below in this business plan for wine bar. 

7.1 Company Staff

• 1 Manager
• 4 Sommeliers
• 3 General Guides
• 2 Receptionists
• 1 Sales Executive 
• 2 General Cleaners
• 5 Waiters

7.2 Average Salary of Employees

Personnel Plan
	Year 1	Year 2	Year 3
Manager	$30,000	$33,000	$36,300
Sommeliers	$245,000	$269,500	$296,450
General Guides	$125,000	$137,500	$151,250
Receptionists	$62,500	$68,750	$75,625
Sales Executive	$22,500	$24,750	$27,225
General Cleaners	$22,500	$24,750	$27,225
Waiters	$42,500	$46,750	$51,425
Total Salaries	$550,000	$605,000	$665,500

Financial Plan

Starting a wine bar costs almost as much as starting any other regular business. The costs are more dependent on the scale, location, and type of business. For starting a wine bar business, Angela decided to figure out the costs involved to keep the business afloat while it gained customers. 

In this wine bar business plan template, there is a complete analysis of costs of operations vs. the price of products and services. This information is essential for every business plan despite the nature of the business. So, even an Indian restaurant business plan will require a financial analysis to get started. 

Here, we are providing the financial analysis details for Bouquet & Notes for further guidance and clarification:

8.1 Important Assumptions

General Assumptions
	Year 1	Year 2	Year 3
Plan Month	1	2	3
Current Interest Rate	8.12%	8.20%	8.26%
Long-term Interest Rate	8.40%	8.44%	8.47%
Tax Rate	24.03%	24.21%	24.60%
Other	0	0	0

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8.2 Break-even Analysis

Break-Even Analysis
Monthly Units Break-even	5340
Monthly Revenue Break-even	$132,500
Assumptions:
Average Per-Unit Revenue	$231.00
Average Per-Unit Variable Cost	$0.62
Estimated Monthly Fixed Cost	$163,800

8.3 Projected Profit and Loss

Pro Forma Profit And Loss
	Year 1	Year 2	Year 3
Sales	$2,080,000	$2,557,568	$3,144,786
Direct Cost of Sales	$772,000	$900,152	$1,001,869
Other	$0	$0	$0
TOTAL COST OF SALES	$772,000	$900,152	$1,001,869
Gross Margin	$1,308,000	$1,657,416	$2,142,916
Gross Margin %	62.88%	64.80%	68.14%
Expenses
Payroll	$550,000	$605,000	$665,500
Sales and Marketing and Other Expenses	$145,000	$148,000	$156,000
Depreciation	$2,300	$2,350	$2,500
Leased Equipment	$0	$0	$0
Utilities	$2,900	$3,000	$3,100
Insurance	$2,100	$2,100	$2,100
Rent	$2,900	$3,000	$3,200
Payroll Taxes	$24,000	$25,000	$27,000
Other	$0	$0	$0
Total Operating Expenses	$729,200	$788,450	$859,400
Profit Before Interest and Taxes	$578,800	$868,966	$1,283,516
EBITDA	$578,800	$868,966	$1,283,516
Interest Expense	$0	$0	$0
Taxes Incurred	$115,760	$173,793	$256,703
Net Profit	$463,040	$695,173	$1,026,813
Net Profit/Sales	22.26%	27.18%	32.65%

8.3.1 Profit Monthly

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

Pro Forma Cash Flow
Cash Received	Year 1	Year 2	Year 3
Cash from Operations
Cash Sales	$51,000	$55,080	$59,486
Cash from Receivables	$22,000	$23,760	$25,661
SUBTOTAL CASH FROM OPERATIONS	$73,000	$79,570	$85,936
Additional Cash Received
Sales Tax, VAT, HST/GST Received	$0	$0	$0
New Current Borrowing	$0	$0	$0
New Other Liabilities (interest-free)	$0	$0	$0
New Long-term Liabilities	$0	$0	$0
Sales of Other Current Assets	$0	$0	$0
Sales of Long-term Assets	$0	$0	$0
New Investment Received	$0	$0	$0
SUBTOTAL CASH RECEIVED	$74,000	$79,000	$85,000
Expenditures	Year 1	Year 2	Year 3
Expenditures from Operations
Cash Spending	$42,000	$42,000	$45,000
Bill Payments	$27,000	$28,000	$31,000
SUBTOTAL SPENT ON OPERATIONS	$69,000	$70,000	$76,000
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out	$0	$0	$0
Principal Repayment of Current Borrowing	$0	$0	$0
Other Liabilities Principal Repayment	$0	$0	$0
Long-term Liabilities Principal Repayment	$0	$0	$0
Purchase Other Current Assets	$0	$0	$0
Purchase Long-term Assets	$0	$0	$0
Dividends	$0	$0	$0
SUBTOTAL CASH SPENT	$69,000	$74,520	$80,482
Net Cash Flow	$21,000	$23,000	$25,000
Cash Balance	$27,000	$30,000	$33,000

8.5 Projected Balance Sheet

Pro Forma Balance Sheet
Assets	Year 1	Year 2	Year 3
Current Assets
Cash	$275,000	$308,000	$338,800
Accounts Receivable	$24,000	$26,880	$30,213
Inventory	$4,300	$4,816	$4,900
Other Current Assets	$1,000	$1,000	$1,000
TOTAL CURRENT ASSETS	$282,000	$315,840	$355,004
Long-term Assets
Long-term Assets	$10,000	$10,000	$10,000
Accumulated Depreciation	$19,400	$21,728	$24,444
TOTAL LONG-TERM ASSETS	$24,400	$27,328	$30,744
TOTAL ASSETS	$294,000	$329,280	$370,440
Liabilities and Capital	Year 4	Year 5	Year 6
Current Liabilities
Accounts Payable	$18,700	$20,944	$23,541
Current Borrowing	$0	$0	$0
Other Current Liabilities	$0	$0	$0
SUBTOTAL CURRENT LIABILITIES	$19,000	$21,280	$23,919
Long-term Liabilities	$0	$0	$0
TOTAL LIABILITIES	$15,000	$16,800	$18,883
Paid-in Capital	$30,000	$30,000	$31,000
Retained Earnings	$53,000	$57,770	$63,547
Earnings	$193,400	$210,806	$231,887
TOTAL CAPITAL	$285,000	$310,650	$341,715
TOTAL LIABILITIES AND CAPITAL	$300,000	$329,280	$370,440
Net Worth	$293,400	$319,806	$351,787

8.6 Business Ratios

Ratio Analysis
	Year 1	Year 2	Year 3	INDUSTRY PROFILE
Sales Growth	7.25%	8.03%	8.90%	3.00%
Percent of Total Assets
Accounts Receivable	9.21%	10.20%	11.31%	9.80%
Inventory	5.39%	5.97%	6.62%	9.90%
Other Current Assets	2.11%	2.34%	2.59%	2.40%
Total Current Assets	149.80%	151.00%	152.00%	158.00%
Long-term Assets	11.55%	11.60%	11.64%	12.00%
TOTAL ASSETS	100.00%	100.00%	100.00%	100.00%
Current Liabilities	4.90%	4.94%	4.98%	4.34%
Long-term Liabilities	0.00%	0.00%	0.00%	0.00%
Total Liabilities	7.59%	7.65%	7.72%	7.38%
NET WORTH	100.45%	101.25%	102.19%	110.00%
Percent of Sales
Sales	100.00%	100.00%	100.00%	100.00%
Gross Margin	94.60%	97.15%	99.87%	99.00%
Selling, General & Administrative Expenses	93.56%	96.09%	98.78%	97.80%
Advertising Expenses	1.52%	1.56%	1.60%	1.40%
Profit Before Interest and Taxes	41.50%	42.62%	43.81%	33.90%
Main Ratios
Current	34	35	36	32
Quick	33	33.8	34.645	33
Total Debt to Total Assets	0.18%	0.18%	0.17%	0.40%
Pre-tax Return on Net Worth	74.08%	74.89%	75.00%	75.00%
Pre-tax Return on Assets	96.30%	101.12%	106.17%	111.30%
Additional Ratios	Year 1	Year 2	Year 3
Net Profit Margin	33.56%	34.60%	35.67%	N.A.
Return on Equity	55.80%	57.53%	59.31%	N.A.
Activity Ratios
Accounts Receivable Turnover	7.7	7.8	7.8	N.A.
Collection Days	100	100	100	N.A.
Inventory Turnover	32.4	34.02	35	N.A.
Accounts Payable Turnover	15.6	16	16.3	N.A.
Payment Days	27	27	27	N.A.
Total Asset Turnover	2.5	2.5	2.6	N.A.
Debt Ratios
Debt to Net Worth	-0.04	-0.03	-0.04	N.A.
Current Liab. to Liab.	1	1	1	N.A.
Liquidity Ratios
Net Working Capital	$244,000	$257,664	$272,093	N.A.
Interest Coverage	0	0	0	N.A.
Additional Ratios
Assets to Sales	0.85	0.87	0.89	N.A.
Current Debt/Total Assets	1%	0%	0%	N.A.
Acid Test	29	29.12	29.16	N.A.
Sales/Net Worth	2.1	2.2	2.2	N.A.
Dividend Payout	0	0	0	N.A.

 

FAQs

• How do you make a business plan for a wine bar?

You can learn how to open a wine bar through a well-developed business plan. To make a business plan, you have to follow the steps mentioned above with examples from the startup, Bouquet & Notes.

• How do you make wine bars?

You can learn how to set up a wine bar by following a business plan like the one shown above.

• How much does it cost to open a wine bar in the UK?

The costs of opening a wine bar depend on the scale of the business and the range of its services. So opening a small wine bar will cost less than a large one. The exact cost can only be determined after drafting a startup costs table.

• How do you write a wine bar proposal?

Setting up a wine bar proposal requires in-depth research of business viability, market, and required services. You can write it by gathering the info, sorting things out, setting goals, and following a business plan template.

 

Download wine bar business plan sample in pdf