Juice bar business plan for starting your own smoothie corner

Do you want to start a juice bar business? Well, this is one of those businesses that generate huge profits despite requiring little investment group for the business plan and very few employees. One can easily set up and run their juice bar business even by hiring two to three people.

Well, if you are entering this venture you might probably want to learn a stepwise approach on how to open a juice bar. In this sample juice kiosk business plan we’re providing all financial and other details of a juice bar startup, ‘Fructose Bar’ so that everyone can benefit.

Executive Summary

2.1 The Business

Fructose Bar will be a licensed and registered juice corner situated near Detroit St, Denver. The business will be based on offering fresh fruit juices, smoothies and other refreshments to the customers. The company will provide its customers with both sit-in and takeaway facilities.

2.2 Management of Juice Bar

Opening a juice bar is not at all difficult. You just need a few people to ensure the supply of fresh fruits and other eatables and to prepare delicious and freshening juices.

If you are looking for a guide on how to start up a juice bar business, you can take help from this sample juice corner business plan.

Fructose Bar will buy the required machinery and equipment before a month of the launch. The company will also set up a small beautiful place for those who want to enjoy juices while sitting in. Fructose Bar will hire drivers, chefs, general assistants, web developer, accountant, cleaners, and a store manager to ensure the successful running of the business.

2.3 Customers of Juice Bar

Target customers of Fructose Bar are versatile. Adults, youngsters, and senior citizens are likely to consume our juices and smoothies. The children and teens will also be one of our target groups and we’ll be providing some extra services to meet their demands.

2.4 Business Target

Our target is to become a renowned juice corner in our vicinity. We aim at increasing footfall at our site by providing healthy, nutritious, and fresh juices and some eatables. Moreover, we aim at opening our juice bar in at least two more locations in our city.

Juice Bar Business Plan - 3 Years Profit Forecast

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Company Summary

3.1 Company Owner

Fructose Bar will be owned by Kenneth Grant. Grant is a graduate in management sciences from the University of Denver. He has worked as a manager for three years in a local restaurant. Though he has received a lot of respect in his job, he wants to quit it to start his own business and make huge profits.

3.2 Why the juice bar is being started

Grant has always wanted to start some food-related business to serve people with fresh and healthy foods. After working for three years in a resort, he found that opening juice shop business will be the most convenient and the most desirable option for him.

3.3 How the juice bar will be started

Grant will acquire the required licenses and registrations for opening a juice bar. He will buy the required machinery such as juicer machines, juice extractors, cutlery, etc. to run the kitchen portion. Moreover, to make a small place for customers to sit, he will also be purchasing comfortable furniture and tables.

Since the company will also offer salads, pastries and many eatables other than just juices, it will be hiring a few chefs. The staff as will be mentioned in the next portions will be hired a week before the launch. The company will also hire transporters to provide home delivery services and to ensure a continuous supply of fresh fruits and vegetables. Lastly, the company will hire a web developer to manage the company’s social site and to manage the online portal to take orders and payments from customers online.

If you want to estimate start up cost for a juice bar to write your fruit juice bar business plan, you can take help from here. You can also benefit from here even if you want to open a mobile juice bar because more than 80% requirements are the same.

Juice Bar Business Plan - Startup Cost

Start-up Expenses  
Legal $58,000
Stationery etc. $61,000
Brochures $42,000
Consultants $0
Insurance $22,300
Rent $81,000
Research and Development $32,000
Expensed Equipment $380,000
Signs $95,000
Start-up Assets $0
Cash Required $890,000
Start-up Inventory $56,000
Other Current Assets $170,000
Long-term Assets $850,000
TOTAL ASSETS $1,966,000
Total Requirements $2,646,900
Start-up Expenses to Fund $680,900
Start-up Assets to Fund $1,966,000
Assets $980,000
Non-cash Assets from Start-up $540,500
Cash Requirements from Start-up $0
Additional Cash Raised $765,000
Cash Balance on Starting Date $185,900
TOTAL ASSETS $2,471,400
Liabilities and Capital $0
Liabilities $1,240,000
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $240,000
Other Current Liabilities (interest-free) $135,600
Capital $0
Planned Investment $0
Investor 1 $2,646,900
Investor 2 $0
Other $0
Additional Investment Requirement $0
Loss at Start-up (Start-up Expenses) $484,700
Total Funding $2,646,900

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Products of Juice Bar

Before you open a juice bar, you must decide which services and products you will be offering so that you can invest in just relevant arrangements. In this starting a juice bar business plan we’re enlisting the products and services Fructose Bar will provide.

  • Fruit Juice & Nectar: Our main service will be providing fresh and pure juices of fruits like cranberry, apples, green apples, pomegranate, strawberry, plum, apricots, peach, pineapple, orange, red grapes, beet, blackberry, sugarcane, etc.
  • Smoothies: We’ll offer delicious smoothies made by blending fruits with creamy milk in several combinations like banana, strawberry-banana, blackberry-raspberry mix, peach-mango, and almond-dates.
  • Salads: Our third main service will be providing two to three types of salads made by fresh fruits and vegetables.
  • Scoops: We’ll offer scoops of vanilla, strawberry, mango, chocolate, butter brickle, butter pecan, and moon mist ice creams.
  • Snacks & Refreshments: We’ll also offer packaged snack foods, doughnuts, and pastries. Because teens and kids are usually interested in eating these types of foods.

The company will offer home delivery, dine-in as well as takeaway services.

Marketing Analysis of Juice Bar

Before starting your own juice bar business, you must carry out thorough research on your market and marketplace. It’s essential to analyze different locations to find out one in which there are relatively fewer competitors. Moreover, analyzing the buying patterns, volume and status of your customers is another important thing to do in the market analysis because usually, people with low incomes don’t spend on things like fruit juices and smoothies.


So understanding economic patterns and competitive environments by using the tools of market analysis can help you a lot in writing juice smoothie bar business plan and taking major decisions.

5.1 Market Trends

According to IBISWorld, more than 5600 juice and smoothie bars are running in the United States. Collectively these businesses have generated a revenue of $2 billion in the year 2018. The source has also reported an annual growth rate of 1.4% over the past five years. So, if you are willing to enter this venture and have planned things accurately, you surely won’t suffer a loss.

5.2 Marketing Segmentation

Knowing your customers and their financial status is really important if you are going to start some costly food-related services. Knowing your customers can help you in coming up with services that are expected to be availed by them. Since juices, smoothies, scoops are the things that can’t be afforded by low-income people so if you intend to serve them too, you must provide some additional services that can be afforded by them. And if you aim at targeting rich communities you will have to make a proper and splendid place so that they choose to come to your site.

In this juice parlour business plan on how to start a juice bar we’re providing the details of target customers of Fructose Bar.

Juice Bar Business Plan - Marketing Segmentation

Business Plan for Investors

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Passers-by: The biggest consumer of our products will be passers-by that will include people of all ages. Since our corner will be located in a crowded place which is near to schools, offices and shopping centers so we’ll employ techniques like the attractive display to convert passers-by and tourists into our customers.

5.2.2 Residential Community: Residential community isn’t really far from our location so we expect nearby residents to avail our services too. Moreover, through our home-delivery business services, residents who don’t want to come to us are expected to consume our products by paying online.

5.2.3 Working Class: Another target customer of ours will be the working class. In fact, this group can become our biggest consumer as, after an exhausting and tiring routine, working men and women opt for taking something energizing that is good for their health too.

5.2.4 Teens & Children: The last group of our target customers comprises of teens and children who’ll either be accompanied by other groups of our customers or will be coming to us themselves. Since this category isn’t much attracted to taking healthy fruit drinks thus we’ll be providing scoops, and snacks so that they can also have something to buy from us.

Market Analysis
Potential Customers Growth Year 1 Year 2 Year 3 Year 4 Year 5 CAGR
Passers-by 34% 2,300 2,460 2,740 2,950 3,410 9%
Residential Community 23% 1,830 1,940 2,045 2,340 2,760 8%
Working Class 29% 2,200 2,400 2,780 3,240 3,310 10%
Teens & Children 14% 700 820 960 1,230 1,980 9%
Total 100% 6,120 7,230 8,340 9,980 10,900 11%
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5.3 Business Target

Our business targets to be achieved over the span of the next few years are given here:

  • To increase our sales by 8% every month for the first year and by 14% every month for the second year
  • To earn a net profit margin of $10k per month by the end of the first year and $15k by the end of the second year
  • To establish another juice bar in our city by the end of the first four years
  • To establish and maintain a minimum cash balance of $120k

5.4 Product Pricing

Since, Fructose Bar will be providing extremely clean, fresh and nutritious juices and smoothies to its customers, it has decided to keep its prices in almost the same range as that of its competitors. After all, the company owner doesn’t want to compromise on quality by compromising on prices.

Marketing Strategy


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Before opening a juice bar business it’s necessary to think about ways that can help you in getting ahead of your competitors and approaching your target customers.

6.1 Competitive Analysis:

Before making fresh juice bar business plan Grant did research on his competitors so that he can come up with features that others lack. Competitive aspects defined by Fructose Bar are given here:

Our biggest competitive advantage is that we’ve established a comfortable place for our customers to sit in and enjoy our offerings. Our second biggest aspect is that we will be taking orders online so that if customers want to have fresh juice for themselves but don’t want to stay or wait at the stop, they can order us 10 to 15 minutes before they walk by there. Thirdly we will provide snacks and scoops besides juice and smoothies so that every person including kids and teen can have something to buy from us.

And the last thing that can benefit us is our excellent location which is near to offices, institutes resident community as well as shopping areas.

6.2 Sales Strategy

We will offer a 10% discount on our servings for the first month of our launch. To introduce our healthy and fresh offerings to the people we’ll offer a 75% discount on all our products for the first two days of our launch. Lastly, we’ll advertise our products and sitting area on social media to approach distant target customers.

6.3 Sales Monthly

Juice Bar Business Plan - Sales Monthly

6.4 Sales Yearly

Juice Bar Business Plan - Sales Yearly

6.5 Sales Forecast

Juice Bar Business Plan - Unit Sales

Sales Forecast
Unit Sales Year 1 Year 2 Year 3
Fruit Juices & Nectar 1,300 1,460 1,729
Smoothies 1,030 1,157 1,370
Salads & Scoops 800 898 1,064
Snacks & Refreshments 430 483 572
TOTAL UNIT SALES 3,560 3,998 4,735
Unit Prices Year 1 Year 2 Year 3
Fruit Juices & Nectar $1,505.00 $1,822.56 $2,122.05
Smoothies $980.00 $1,186.78 $1,382.00
Salads & Scoops $590.00 $714.49 $832.02
Snacks & Refreshments $420.00 $508.62 $592.28
Fruit Juices & Nectar $1,956,500 $2,660,748 $3,669,024
Smoothies $1,009,400 $1,372,737 $1,893,196
Salads & Scoops $472,000 $641,898 $885,267
Snacks & Refreshments $180,600 $245,608 $338,727
Direct Unit Costs Year 1 Year 2 Year 3
Fruit Juices & Nectar $1,120.00 $1,232.00 $1,355.20
Smoothies $730.00 $803.00 $883.30
Salads & Scoops $490.00 $539.00 $592.90
Snacks & Refreshments $330.00 $363.00 $399.30
Direct Cost of Sales
Fruit Juices & Nectar $1,685,600.00 $2,245,387.76 $2,875,802.16
Smoothies $715,400.00 $952,984.34 $1,220,717.07
Salads & Scoops $289,100.00 $385,110.11 $493,303.47
Snacks & Refreshments $138,600.00 $184,629.06 $236,499.00
Subtotal Direct Cost of Sales $2,828,700.00 $3,768,111.27 $4,826,321.70

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Personnel plan

7.1 Company Staff

The staff you hire can affect your business in the long run. So if you are looking for how to set up a smoothie bar you should first devise a plan to find out the most suitable employees for your business.

Grant will oversee all the operations himself, however, he’ll hire the following people:

  • 1 Co-Manager to manage the bar
  • 1 Accountant to manage financial records
  • 3 Chefs to prepare products & juices
  • 3 General Assistants to carry out routine tasks
  • 1 Driver to supply products needed by the juice bar
  • 2 Drivers to deliver goods to homes
  • 3 Cleaners to maintain juice bar
  • 1 Web Developer to run company’s sites and record online orders
  • 1 Sales Executive to carry out sales strategy
  • 1 Front Desk Officer as a receptionist

7.2 Average Salary of Employees

 Personnel Plan      
Year 1 Year 2 Year 3
Co-Manager $35,000 $39,200 $52,500
Accountant $27,000 $30,240 $40,500
Chefs $70,000 $78,400 $105,000
General Assistants $85,000 $95,200 $98,000
Drivers & Cleaners $130,000 $145,600 $195,000
Sales Executive $21,000 $23,520 $31,500
Web Developer $22,000 $24,640 $33,000
Front Desk Officer $23,000 $25,760 $34,500
Total Salaries $413,000 $462,560 $590,000

Financial Plan

If you are opening a juice bar, you need not worry about how much does juicing cost because the startup doesn’t require a lot of investment. Keeping in view the few requirements to start this business, people usually think that is a juice bar profitable or not. The answer is that the juice bar business is profitable if you select your location wisely.

Well, if you want to take a relatively larger startup, like Fructose Bar, you must have to develop a thorough financial plan. Through a financial plan, you can easily estimate profits and losses and can make planned transactions, investments, and expenses.

You can get an idea of an effective financial plan from this sample financial plan of Fructose Bar.

8.1 Important Assumptions

 General Assumptions      
Year 1 Year 2 Year 3
Plan Month 1 2 3
Current Interest Rate 10.02% 10.40% 10.71%
Long-term Interest Rate 10.00% 10.00% 10.00%
Tax Rate 23.40% 24.30% 25.70%
Other 0 0 0

8.2 Brake-even Analysis

Juice Bar Business Plan - Brake-even Analysis

 Brake-Even Analysis  
Monthly Units Break-even 5120
Monthly Revenue Break-even $134,500
Average Per-Unit Revenue $238.00
Average Per-Unit Variable Cost $0.72
Estimated Monthly Fixed Cost $184,300

8.3 Projected Profit and Loss

 Pro Forma Profit And Loss      
Year 1 Year 2 Year 3
Sales $3,618,500 $4,920,990 $6,786,215
Direct Cost of Sales $2,828,700 $3,768,111 $4,826,322
Other $0 $0 $0
TOTAL COST OF SALES $2,828,700 $3,768,111 $4,826,322
Gross Profit $789,800 $1,152,879 $1,959,893
Gross Margin % 21.83% 23.43% 28.88%
Payroll $413,000 $462,560 $590,000
Sales and Marketing and Other Expenses $58,500 $61,425 $64,496
Depreciation $32,400 $34,020 $35,721
Leased Equipment $0 $0 $0
Utilities $34,500 $36,225 $38,036
Insurance $36,600 $38,430 $40,352
Rent $21,300 $22,365 $23,483
Payroll Taxes $80,100 $92,512 $118,000
Other $31,200 $32,760 $34,398
Total Operating Expenses $707,600 $780,297 $944,486
Profit Before Interest and Taxes $82,200 $90,420 $101,106
EBITDA $114,600 $124,440 $136,827
Interest Expense $0 $0 $0
Taxes Incurred $16,440 $18,084 $20,221
Net Profit $65,760 $72,336 $80,885
Net Profit/Sales $0 $0 $0

8.3.1 Profit Monthly

Juice Bar Business Plan - Profit Monthly

8.3.2 Profit Yearly

Juice Bar Business Plan - Profit Yearly

8.3.3 Gross Margin Monthly

Juice Bar Business Plan - Gross Margin Monthly

8.3.4 Gross Margin Yearly

Juice Bar Business Plan - Gross Margin Yearly

8.4 Projected Cash Flow

Juice Bar Business Plan - Projected Cash Flow

 Pro Forma Cash Flow      
Cash Received Year 1 Year 2 Year 3
Cash from Operations
Cash Sales $39,000 $46,800 $51,090
Cash from Receivables $11,200 $13,440 $14,672
SUBTOTAL CASH FROM OPERATIONS $51,200 $57,800 $61,342
Additional Cash Received
Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
New Long-term Liabilities $0 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $0 $0 $0
SUBTOTAL CASH RECEIVED $51,200 $57,800 $61,342
Expenditures Year 1 Year 2 Year 3
Expenditures from Operations
Cash Spending $205,000 $225,500 $248,050
Bill Payments $117,500 $129,250 $142,175
SUBTOTAL SPENT ON OPERATIONS $312,300 $343,530 $377,883
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0
Purchase Other Current Assets $0 $0 $0
Purchase Long-term Assets $0 $0 $0
Dividends $0 $0 $0
SUBTOTAL CASH SPENT $323,100 $361,872 $390,951
Net Cash Flow $109,800 $122,976 $132,858
Cash Balance $197,400 $221,088 $238,854

8.5 Projected Balance Sheet

 Pro Forma Balance Sheet      
Assets Year 1 Year 2 Year 3
Current Assets
Cash $190,500 $213,360 $234,315
Accounts Receivable $10,200 $11,424 $12,546
Inventory $2,130 $2,386 $2,620
Other Current Assets $9,900 $11,000 $11,000
TOTAL CURRENT ASSETS $234,000 $245,600 $263,000
Long-term Assets
Long-term Assets $10,000 $10,000 $10,000
Accumulated Depreciation $12,100 $13,450 $14,870
TOTAL ASSETS $201,000 $228,940 $247,000
Liabilities and Capital Year 1 Year 2 Year 3
Current Liabilities
Accounts Payable $10,900 $11,300 $12,450
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Long-term Liabilities $0 $0 $0
TOTAL LIABILITIES $10,400 $11,750 $12,990
Paid-in Capital $31,600 $33,700 $35,250
Retained Earnings $42,300 $48,500 $53,200
Earnings $98,000 $125,600 $130,500
TOTAL CAPITAL $174,500 $198,800 $253,400
TOTAL LIABILITIES AND CAPITAL $212,300 $240,390 $255,700
Net Worth $185,400 $220,500 $245,900

8.6 Business Ratios

 Ratio Analysis        
Year 1 Year 2 Year 3 INDUSTRY PROFILE
Sales Growth 7.20% 17.40% 39.80% 4.00%
Percent of Total Assets
Accounts Receivable 4.04% 3.81% 3.52% 9.04%
Inventory 1.33% 1.73% 1.99% 9.12%
Other Current Assets 1.49% 1.98% 2.01% 24.78%
Total Current Assets 156.00% 159.00% 162.00% 53.80%
Long-term Assets -7.98% -8.74% -9.78% -10.06%
TOTAL ASSETS 97.10% 98.00% 101.50% 102.37%
Current Liabilities 3.33% 3.49% 3.79% 5.31%
Long-term Liabilities 0.00% 0.00% 0.00% 23.80%
Total Liabilities 4.08% 4.17% 4.23% 7.46%
NET WORTH 98.07% 99.88% 101.49% 102.00%
Percent of Sales
Sales 93.59% 94.89% 96.30% 97.00%
Gross Margin 93.00% 94.80% 96.90% 0.00%
Selling, General & Administrative Expenses 71.09% 72.89% 74.06% 80.01%
Advertising Expenses 1.58% 1.22% 0.53% 0.88%
Profit Before Interest and Taxes 25.61% 27.30% 29.89% 1.99%
Main Ratios
Current 24.5 26.8 29.8 1.41
Quick 25.8 26.8 29.7 0.18
Total Debt to Total Assets 1.89% 1.52% 1.13% 52.00%
Pre-tax Return on Net Worth 66.50% 70.70% 76.20% 4.23%
Pre-tax Return on Assets 66.20% 71.30% 76.30% 10.00%
Additional Ratios Year 1 Year 2 Year 3
Net Profit Margin 17.80% 19.50% 23.50% N.A.
Return on Equity 48.70% 53.50% 58.45% N.A.
Activity Ratios
Accounts Receivable Turnover 4.29 4.31 4.39 N.A.
Collection Days 91 98 98 N.A.
Inventory Turnover 24.2 25.9 26.4 N.A.
Accounts Payable Turnover 13.9 14.6 15.3 N.A.
Payment Days 24 24 26 N.A.
Total Asset Turnover 1.8 1.62 1.48 N.A.
Debt Ratios
Debt to Net Worth 0.02 -0.01 -0.03 N.A.
Current Liab. to Liab. 1 1 1 N.A.
Liquidity Ratios
Net Working Capital $138,500 $149,500 $160,300 N.A.
Interest Coverage 0 0 0 N.A.
Additional Ratios
Assets to Sales 0.43 0.45 0.48 N.A.
Current Debt/Total Assets 2% 4% 4% N.A.
Acid Test 26.3 27.9 28.1 N.A.
Sales/Net Worth 1.18 0.94 0.74 N.A.
Dividend Payout 0 0 0 N.A.

Juice Bar Business Plan Sample in PDF

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