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JAN.12, 2022

Urgent Care Business Plan Sample

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business plan for urgent care center

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Table of Content

    Do you want to start Urgent Care services business plan?

    Do you want to write a business plan for urgent care center? It can be a great choice to start a business in this domain. However, in order to learn how to start an urgent care center, you will need to go through many business plans like nursing business plan etc. for guidance.

    Even though starting this venture is relatively easy, you still need a business plan for bank to get necessary loans. This business requires a little bit of information about urgent care and a basic understanding of how urgent care centres operate. If you want to increase your knowledge about this business, you can read this business plan for SOS Services.

    Executive Summary

    2.1 The Business

    SOS Services will be started and owned by Daniel Friedman. The main aim of this business is to provide urgent health care services to those in need in the Chicago area. The company will offer a wide range of services, from treating the common cold to vaccinations and treating minor injuries.

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    2.2 Management of Urgent Care Services Company

    Before opening an urgent care clinic, you need to ensure that all your affairs are in order. For this, you will need to write an urgent care business plan. In your urgent care business plan sample, you need to include all the technical and financial details related to your business along with the resources you possess.

    You can either hire business plan writing services or you can refer to the business plans available online such as business plan for a medical clinic, etc. A good business plan for urgent care center will tell you how to start a medical clinic business.

    In the following business plan for urgent care center, you will find all the details necessary for starting your own urgent care centre, including urgent care start up checklist etc.

    2.3 Customers of Urgent Care Services Company

    Since every human needs urgent care at one time or another, our customers will belong to a wide variety of domains. The primary customers of SOS Services are as follows:

    • Residential Community
    • Sports Facilities
    • Educational Facilities
    • Injured People

    2.4 Business Target

    The main target of SOS Services is to become the most reliable and trustworthy urgent care centre in the broader Chicago area.

    The financial targets that we want to achieve after two years are mentioned below:

    Urgent Care Business Plans-3 Years Profit Forecast

    Franchise Business Plan
    Helps the franchisee get business case approval from the franchisor

    Company Summary

    3.1 Company Owner

    SOS Services will be owned and managed by Daniel Friedman, who completed his MBA three years back and finished a diploma in Medical Assisting Services. After his academics, Daniel wanted to start his health care centre that would provide urgent care services to people in and around Chicago.

    3.2 Why the Urgent Care services company is being started

    Daniel noticed the lack of urgent care services available at the time of need in his hometown Chicago. Therefore, he set out to change this and establish his urgent care centre to provide health care services to all in need without discrimination. And that is how SOS Services came into being.

    3.3 How the Urgent Care services company will be started

    Step1: Plan Everything

    Before starting an urgent care practice, the initial step is to plan for everything. This includes reading numerous business plans for urgent care center like care agency business plan to develop your own sample business plan for urgent care clinics. Daniel decided to offer a wide variety of healthcare services as a part of his urgent care startup. Therefore, you can use this urgent care business plan pdf for writing a good business plan for your own company. You will also need to go through the urgent care procedures manual to figure out the details about the services your business will provide.

    Step2: Define the Brand

    One of the essential steps in starting a company is to attract your customers. Your business cannot prosper without proper attention from the customers. You can gain this attention by defining a brand for your company that will appeal to your customers and then marketing this brand.

    Step3: Establish Your Corporate Office

    Daniel decided to rent out three joined offices to start his business. He will now start looking at different equipment and building up his business inventory.

    Step4: Establish a Web Presence

    Web presence is an essential aspect of the success of a business. Daniel decided to reach out to his customers through social media and a website that he will not get developed for SOS Services. This way, people can contact his company at any time they need.

    Step5: Promote and Market

    The final step to establishing a company is developing a good marketing plan to promote your services.

    Start-up Expenses  
    Legal $136,500
    Consultants $0
    Insurance $23,000
    Rent $36,600
    Research and Development $10,000
    Expensed Equipment $56,000
    Signs $3,400
    TOTAL START-UP EXPENSES $265,500
    Start-up Assets $288,400
    Cash Required $209,000
    Start-up Inventory $39,000
    Other Current Assets $240,000
    Long-term Assets $287,000
    TOTAL ASSETS $1,063,400
    Total Requirements $1,328,900
    START-UP FUNDING
    Start-up Expenses to Fund $265,500
    Start-up Assets to Fund $1,063,400
    TOTAL FUNDING REQUIRED $1,328,900
    Assets
    Non-cash Assets from Start-up $1,390,800
    Cash Requirements from Start-up $162,000
    Additional Cash Raised $50,000
    Cash Balance on Starting Date $35,000
    TOTAL ASSETS $1,637,800
    Liabilities and Capital
    Liabilities $18,000
    Current Borrowing $0
    Long-term Liabilities $0
    Accounts Payable (Outstanding Bills) $58,000
    Other Current Liabilities (interest-free) $0
    TOTAL LIABILITIES $76,000
    Capital
    Planned Investment $1,328,900
    Investor 1 $0
    Investor 2 $0
    Other $0
    Additional Investment Requirement $0
    TOTAL PLANNED INVESTMENT $1,328,900
    Loss at Start-up (Start-up Expenses) $232,900
    TOTAL CAPITAL $1,561,800
    TOTAL CAPITAL AND LIABILITIES $1,637,800
    Total Funding $1,328,900

    Any questions? Get in Touch!

    Services

    Before opening an urgent care clinic, you need to filter the services you will provide to your customers. That way, you can plan your business in a better way.

    A good urgent care clinic business plan will include the details of all your services. It will help you organize your business when you open an urgent care center. You can refer to an urgent care business plan sample or a related document such as a business plan for senior day care center to get a better idea of the scope of services your business will offer. You can also use this urgent care business plan model as a guide. Here, we are describing the services provided by SOS Services.

    • Vaccinations

    We will offer vaccinations for all diseases ranging from flu vaccines to vaccines for international travel etc. We will provide full-time services for most basic vaccination shots without an appointment. At the same time, specific vaccinations will need to be scheduled beforehand.

    • General Treatment

    SOS Services will cover the treatment for general colds, flu or minor injuries. Our care centre will handle all minor injuries and refer a patient to a hospital if the issue needs a more thorough checkup. So If someone is suffering from an everyday injury or ailment, they can walk right into our care centre and get checked up.

    • Physicals

    Our care centre will also provide day clinics for schools and sports facilities where customers can get a check up and get treated for minor injuries.

    • Emergency Services

    Our last service will be emergency services. If someone has suffered an accident or is suffering from a bad ailment, we will provide primary treatment to keep the person well until they can be transported to a full-scale hospital.

    Marketing Analysis of Urgent Care Services Company

    When opening an urgent care practice, you need to know your target market in-depth. Information about the target market of an urgent care start up means you should know your customers and your competitors. One way to get comprehensive knowledge about them is to conduct a marketing analysis while making your urgent care business plan sample. This way, an urgent care center business plan will guide you in organising your business.

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    If you are just learning how to start an urgent care center and don’t know what a marketing analysis should include, you can use this urgent care business plan pdf as a guide. This document contains all the details for SOS Services, including customer groups, urgent care staffing models and financial plans.

    Alternatively, you can also use other business plans for urgent care center for reference, such as a daycare center business plan.

    5.1 Market Trends

    According to Business Insider, there are more than 8000 urgent care centres in the US, and the number is steadily increasing. And according to IBISWorld, the urgent care industry holds a $38.5 billion market. As urgent care centres are much cheaper than hospitals, people prefer going to an urgent care centre nearby. This means that opening an urgent care centre is an excellent idea because their need is not declining anytime soon.

    5.2 Marketing Segmentation

    The target customers of SOS Services are divided into the following groups:

    Urgent Care Business Plans-Marketing Segmentation

    Business Plan for Investors

    5.2.1 Residential Community

    Our main target customers will be the residents living in and around Chicago. We expect to receive a lot of customer traffic, especially from suburbs, as they are more likely to have children getting a few scrapes, cuts and bruises every day that require primary treatment.

    5.2.2 Sports Facilities

    Our second target customers will be sports facilities in our vicinity to whom we can provide one-day clinics and regular physicals. We expect to receive a significant number of customers from this customer group.

    5.2.3 Educational Facilities

    This will be our third target group of customers. Educational facilities usually need healthcare officials who can take care of minor injuries and ailments. We can provide them with our services during school time and hold day clinics for regular checkups and vaccinations.

    5.2.4 Injured People

    Lastly, we will also extend our services to providing urgent care to people who have gone through a trauma or accident.

    Market Analysis
    Potential Customers Growth Year 1 Year 2 Year 3 Year 4 Year 5 CAGR
    Residential Community 29% 29,900 35,880 43,056 51,667 62,001 10.00%
    Sports Facilities 27% 26,800 32,160 38,592 46,310 55,572 10.00%
    Educational Facilities 24% 26,700 32,040 38,448 46,138 55,365 10.00%
    Injured People 20% 23,300 27,960 33,552 40,262 48,315 11.00%
    Total 100% 106,700 128,040 153,648 184,378 221,253 10%

    5.3 Business Target

    • To become the most trustworthy and reliable urgent care center in Chicago.
    • To slowly expand our reach and establish more urgent care centres in other US states.
    • To earn a net profit of around $ 25k/month by the end of the second year.
    • To achieve and maintain patient satisfaction above 95%.

    5.4 Product Pricing

    Our prices will be less than the clinics and healthcare centres around us. However, we will offer only urgent care services, and for any extensive treatment, the patients will be referred to our partner hospitals.

    Marketing Strategy

    To get attention amongst your competitors in the market, you need to find competitive advantages that will put you at the top. Your urgent care business model needs to include these advantages and highlight how you will use them to gain customers.

    If you don’t know how to open an urgent care clinic or how to find your plus points, you can use this urgent care business plan for sale. You can also look at other plans, such as a child care center business plan.

    Your competitive advantages should be a part of the marketing strategy for your business. Here, we have detailed the marketing strategy for SOS Services.

    6.1 Competitive Analysis

    • We have excellent patient care. All our patients will get checked in under an hour.
    • Our patients can reach out to us at any time through our contact, social media or website.
    • Our patients can book their appointments with us beforehand through our website so that they don’t have to wait in long lines.

    6.2 Sales Strategy

    • We will advertise our company through banners, posters, word of mouth and social media.
    • We will offer reduced rates to deserving people looking for healthcare.
    • We will offer free physicals to our regular customers.

    6.3 Sales Monthly

    Urgent Care Business Plans-Sales Monthly

    6.4 Sales Yearly

    Urgent Care Business Plans-Sales Yearly

    6.5 Sales Forecast

    Urgent Care Business Plans-Unit Sales

    Personnel plan

    Opening an urgent care center involves hiring good health care employees as well. The success of a health care startup is heavily reliant on good specialists and nurses. Therefore, Daniel decided to implement a strict filtering policy when hiring employees. And he also made this policy a part of his business plan for urgent care center.

    Any questions? Get in Touch

    7.1 Company Staff

    • 1 Manager to help in running the setup
    • 3 Certified Residential Medical Professionals
    • 3 Certified Nurses
    • 3 General Cleaners
    • 1 Technician to upkeep medical machinery
    • 1 Web/ Social Media Manager
    • 1 Accountant
    • 2 Ambulance Drivers
    • 1 Receptionist

    7.2 Average Salary of Employees

     Personnel Plan      
    Year 1 Year 2 Year 3
    Facility Manager $65,000 $71,500 $78,650
    Medical Professionals $99,000 $108,900 $119,790
    Nurses $82,000 $90,200 $99,220
    Cleaners $43,000 $47,300 $52,030
    Technician $23,000 $25,300 $27,830
    Web Manager $22,000 $24,200 $26,620
    Accountant $20,000 $22,000 $24,200
    Ambulance Drivers $45,000 $49,500 $54,450
    Receptionist $22,000 $24,200 $26,620
    Total Salaries $421,000 $463,100 $509,410

    Financial Plan

    Urgent care startup costs can be a lot if you are just starting. To ensure that these costs don’t break your bank, you need to develop a financial plan for your business. You can look at urgent care center example budget to get a better idea of how much starting this business will cost you. Your financial plan will help guide your business so that you don’t go bankrupt and your business doesn’t fail. You will need to carry out a detailed financial analysis to estimate your expenses and decide your services’ price. Below, we have described the financial plan for SOS Services.

    8.1 Important Assumptions

     General Assumptions      
    Year 1 Year 2 Year 3
    Plan Month 1 2 3
    Current Interest Rate 8.12% 8.20% 8.26%
    Long-term Interest Rate 8.40% 8.44% 8.47%
    Tax Rate 24.03% 24.21% 24.60%
    Other 0 0 0

    8.2 Break-even Analysis

    Urgent Care Business Plans-Break-even Analysis

     Break-Even Analysis  
    Monthly Units Break-even 5340
    Monthly Revenue Break-even $132,500
    Assumptions:
    Average Per-Unit Revenue $231.00
    Average Per-Unit Variable Cost $0.62
    Estimated Monthly Fixed Cost $163,800

    8.3 Projected Profit and Loss

     Pro Forma Profit And Loss    
    Year 1 Year 2 Year 3
    Sales $1,226,000 $1,507,490 $1,853,609
    Direct Cost of Sales $324,050 $377,842 $420,538
    Other $0 $0 $0
    TOTAL COST OF SALES $324,050 $377,842 $420,538
    Gross Margin $901,950 $1,129,647 $1,433,071
    Gross Margin % 73.57% 74.94% 77.31%
    Expenses
    Payroll $421,000 $463,100 $509,410
    Sales and Marketing and Other Expenses $145,000 $148,000 $156,000
    Depreciation $2,300 $2,350 $2,500
    Leased Equipment $0 $0 $0
    Utilities $2,900 $3,000 $3,100
    Insurance $2,100 $2,100 $2,100
    Rent $2,900 $3,000 $3,200
    Payroll Taxes $24,000 $25,000 $27,000
    Other $0 $0 $0
    Total Operating Expenses $600,200 $646,550 $703,310
    Profit Before Interest and Taxes $301,750 $483,097 $729,761
    EBITDA $301,750 $483,097 $729,761
    Interest Expense $0 $0 $0
    Taxes Incurred $60,350 $96,619 $145,952
    Net Profit $241,400 $386,478 $583,809
    Net Profit/Sales 19.69% 25.64% 31.50%
    Any questions? Get in Touch

    8.3.1 Profit Monthly

    Urgent Care Business Plans-Profit Monthly

    8.3.2 Profit Yearly

    Urgent Care Business Plans-Profit Yearly

    8.3.3 Gross Margin Monthly

    Urgent Care Business Plans-Gross Margin Monthly

    8.3.4 Gross Margin Yearly

    Urgent Care Business Plans-Gross Margin Yearly

    8.4 Projected Cash Flow

    Urgent Care Business Plans-Projected Cash Flow

     Pro Forma Cash Flow      
    Cash Received Year 1 Year 2 Year 3
    Cash from Operations
    Cash Sales $51,000 $55,080 $59,486
    Cash from Receivables $22,000 $23,760 $25,661
    SUBTOTAL CASH FROM OPERATIONS $73,000 $79,570 $85,936
    Additional Cash Received
    Sales Tax, VAT, HST/GST Received $0 $0 $0
    New Current Borrowing $0 $0 $0
    New Other Liabilities (interest-free) $0 $0 $0
    New Long-term Liabilities $0 $0 $0
    Sales of Other Current Assets $0 $0 $0
    Sales of Long-term Assets $0 $0 $0
    New Investment Received $0 $0 $0
    SUBTOTAL CASH RECEIVED $74,000 $79,000 $85,000
    Expenditures Year 1 Year 2 Year 3
    Expenditures from Operations
    Cash Spending $42,000 $42,000 $45,000
    Bill Payments $27,000 $28,000 $31,000
    SUBTOTAL SPENT ON OPERATIONS $69,000 $70,000 $76,000
    Additional Cash Spent
    Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
    Principal Repayment of Current Borrowing $0 $0 $0
    Other Liabilities Principal Repayment $0 $0 $0
    Long-term Liabilities Principal Repayment $0 $0 $0
    Purchase Other Current Assets $0 $0 $0
    Purchase Long-term Assets $0 $0 $0
    Dividends $0 $0 $0
    SUBTOTAL CASH SPENT $69,000 $74,520 $80,482
    Net Cash Flow $21,000 $23,000 $25,000
    Cash Balance $27,000 $30,000 $33,000

    8.5 Projected Balance Sheet

     Pro Forma Balance Sheet    
    Assets Year 1 Year 2 Year 3
    Current Assets
    Cash $275,000 $308,000 $338,800
    Accounts Receivable $24,000 $26,880 $30,213
    Inventory $4,300 $4,816 $4,900
    Other Current Assets $1,000 $1,000 $1,000
    TOTAL CURRENT ASSETS $282,000 $315,840 $355,004
    Long-term Assets
    Long-term Assets $10,000 $10,000 $10,000
    Accumulated Depreciation $19,400 $21,728 $24,444
    TOTAL LONG-TERM ASSETS $24,400 $27,328 $30,744
    TOTAL ASSETS $294,000 $329,280 $370,440
    Liabilities and Capital Year 4 Year 5 Year 6
    Current Liabilities
    Accounts Payable $18,700 $20,944 $23,541
    Current Borrowing $0 $0 $0
    Other Current Liabilities $0 $0 $0
    SUBTOTAL CURRENT LIABILITIES $19,000 $21,280 $23,919
    Long-term Liabilities $0 $0 $0
    TOTAL LIABILITIES $15,000 $16,800 $18,883
    Paid-in Capital $30,000 $30,000 $31,000
    Retained Earnings $53,000 $57,770 $63,547
    Earnings $193,400 $210,806 $231,887
    TOTAL CAPITAL $285,000 $310,650 $341,715
    TOTAL LIABILITIES AND CAPITAL $300,000 $329,280 $370,440
    Net Worth $293,400 $319,806 $351,787

    8.6 Business Ratios

     Ratio Analysis        
    Year 1 Year 2 Year 3 INDUSTRY PROFILE
    Sales Growth 7.25% 8.03% 8.90% 3.00%
    Percent of Total Assets
    Accounts Receivable 9.21% 10.20% 11.31% 9.80%
    Inventory 5.39% 5.97% 6.62% 9.90%
    Other Current Assets 2.11% 2.34% 2.59% 2.40%
    Total Current Assets 149.80% 151.00% 152.00% 158.00%
    Long-term Assets 11.55% 11.60% 11.64% 12.00%
    TOTAL ASSETS 100.00% 100.00% 100.00% 100.00%
    Current Liabilities 4.90% 4.94% 4.98% 4.34%
    Long-term Liabilities 0.00% 0.00% 0.00% 0.00%
    Total Liabilities 7.59% 7.65% 7.72% 7.38%
    NET WORTH 100.45% 101.25% 102.19% 110.00%
    Percent of Sales
    Sales 100.00% 100.00% 100.00% 100.00%
    Gross Margin 94.60% 97.15% 99.87% 99.00%
    Selling, General & Administrative Expenses 93.56% 96.09% 98.78% 97.80%
    Advertising Expenses 1.52% 1.56% 1.60% 1.40%
    Profit Before Interest and Taxes 41.50% 42.62% 43.81% 33.90%
    Main Ratios
    Current 34 35 36 32
    Quick 33 33.8 34.645 33
    Total Debt to Total Assets 0.18% 0.18% 0.17% 0.40%
    Pre-tax Return on Net Worth 74.08% 74.89% 75.00% 75.00%
    Pre-tax Return on Assets 96.30% 101.12% 106.17% 111.30%
    Additional Ratios Year 1 Year 2 Year 3
    Net Profit Margin 33.56% 34.60% 35.67% N.A.
    Return on Equity 55.80% 57.53% 59.31% N.A.
    Activity Ratios
    Accounts Receivable Turnover 7.7 7.8 7.8 N.A.
    Collection Days 100 100 100 N.A.
    Inventory Turnover 32.4 34.02 35 N.A.
    Accounts Payable Turnover 15.6 16 16.3 N.A.
    Payment Days 27 27 27 N.A.
    Total Asset Turnover 2.5 2.5 2.6 N.A.
    Debt Ratios
    Debt to Net Worth -0.04 -0.03 -0.04 N.A.
    Current Liab. to Liab. 1 1 1 N.A.
    Liquidity Ratios
    Net Working Capital $244,000 $257,664 $272,093 N.A.
    Interest Coverage 0 0 0 N.A.
    Additional Ratios
    Assets to Sales 0.85 0.87 0.89 N.A.
    Current Debt/Total Assets 1% 0% 0% N.A.
    Acid Test 29 29.12 29.16 N.A.
    Sales/Net Worth 2.1 2.2 2.2 N.A.
    Dividend Payout 0 0 0 N.A.

    FAQ

    1. How profitable is an urgent care?

    The profitability of an urgent care startup depends on many factors like location and services etc. You can get a better idea about the profitability of urgent care centres by going through the above urgent care center business plan

    2. What are urgent care centers good for?

    Urgent care centres provide a wide variety of services, from treating the common cold to vaccinations and critical care in an emergency.

    3. How do you value an urgent care center?

    The value of an urgent care center depends on the quality of its services.

    4. How much does urgent care typically cost?

    Urgent care start up costs vary depending on size, location and services. You can learn how to start a nonprofit medical clinic by going through the business plan above.

    Download Urgent Care Business Plan Sample in pdf

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