1. Sports Agency Business Plan For Starting Your Own Company

This business plan outlines the formation of a sports agency. The business plan for a sports agency will help you in several ways to run your business more efficiently. First, it can assist you in defining your business goals and objectives. Secondly, it can help you formulate marketing strategies. As a third benefit, it can help you develop a good financial plan. The fourth benefit is the ability to assess your opportunities and risks. Finally, it can assist you in preparing your business for the future. 

Several sports businesses can benefit from this business plan, such as a gymnastic instruction business plan, personal training business plan, indoor sports complex business plan, fitness center business plan, etc.

2. Executive Summary

  • The Business

The [Company] is a professional [sports name] representation and scouting agency. The company will be based in [Country]. As a full-service provider of [sports name] representation services, the company will address the needs of domestic and international clients.

The agency’s focus will be on providing athletes with a well-rounded and comprehensive approach to enhancing their athletic, personal, and professional abilities. 

The sports agency business plan sample includes contract negotiation, player representation, player scouting, and player management. The company strives to provide our clients with the highest quality service and support so they can focus on their craft. It is our goal to help our clients achieve their goals, whether they are on or off the field.

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  • Business Target

The company expects to generate revenue by charging commissions on contracts it negotiates for clients. The purpose of writing a business plan for a sports agency is to help in contract negotiation, marketing, public relations, financial planning, and investment advice.

The company aims to become the premier sports agency in [Country]. This goal will be achieved by expanding into new markets and acquiring other sports agencies.

Sports Agency Business Plan - Business Target
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3. Company Summary

  • Company Owner

[Company] will be owned by [owner name]. The company owner has put his time, money, and energy into starting the company and is experienced in sports. He has been serving in various sports agencies for the past 15 years.

  • Why The Sports Agency Is Being Started

The [owner name] had over 15 years of experience as a professional athlete, as well as experience working for a sports agency. His extensive experience in the sports industry has given him an understanding of how to start a sports agency business. His services will be available to athletes at all stages of their careers, from high school to professional. 

  • How The Sports Agency Will Be Started 

The sports management agency business plans to enhance this business in a way that every athlete will find it a perfect place for their representation, contract negotiation, marketing and branding, public relations, and event planning.


The operational business plan includes a small staff of employees, including a general manager, an assistant general manager, and a few support staff members. A variety of marketing techniques will be used to attract clients, including online advertising, print advertising, and word-of-mouth.

In collaboration with financial experts, [Owner Name] forecasts the following startup costs, including expenses, assets, investments, and loans.

Sports Agency Business Plan - Startup cost

Below is a list of detailed start-up requirements, total startup expenses, total assets, total start-up funding, total funding required, total assets, total liabilities, total planned investment, total capital, total liabilities, and total funding:

Start-up Expenses 
Research and Development$14,000
Expensed Equipment$29,000
Start-up Assets$235,000
Cash Required$174,000
Start-up Inventory$40,000
Other Current Assets$248,000
Long-term Assets$225,600
Total Requirements$1,156,600
Start-up Expenses to Fund$234,000
Start-up Assets to Fund$922,600
Non-cash Assets from Start-up$1,197,600
Cash Requirements from Start-up$276,500
Additional Cash Raised$48,000
Cash Balance on Starting Date$36,000
TOTAL ASSETS$1,558,100
Liabilities and Capital 
Current Borrowing$0
Long-term Liabilities$0
Accounts Payable (Outstanding Bills)$52,000
Other Current Liabilities (interest-free)$0
Planned Investment$1,156,600
Investor 1$0
Investor 2$0
Additional Investment Requirement$0
Loss at Start-up (Start-up Expenses)$373,500
Total Funding$1,156,600
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    4. Services Of Sports Agency

    The purpose of the business plan sports agency is to raise $, for the development of a sports management company, the services of the business plan include:

    • Contract negotiation and execution with sports teams and leagues  
    • Providing training, sponsorship, and financial advice to athletes 
    • Providing endorsement and marketing advice to players 
    • Supporting a player’s transition to retirement 
    • Assisting the family of a player with concierge services 
    • Organizing and executing special events for players or teams 
    • Organizing a player’s or team’s travel and accommodations 
    • Media relations assistance for a player 
    • Maintaining a team’s website and social media accounts
    • Provide athletes with an opportunity to showcase their talents in front of scouts and coaches by organizing tryouts and open practices
    • Follow the latest developments in the sports industry
    • In starting a sports management company, the owner has to hire professional staff and experienced management.
    • Providing legal services to clients
    • Helping the athletes with publicity
    • Helping clients get the best insurance policies

    5. Marketing Analysis

    The most important component of a sports agency business plan example is its accurate marketing analysis. The company’s marketing analysis includes market trends, market segmentation, business target, and product pricing.

    • Market Trends

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    The sports agency industry is predicted to grow in the number of agencies, clients, and money spent on its services in the next three years.

    • Marketing Segmentation

    Marketing strategies for sports agencies in sports agency business plan examples vary depending on their target clientele. For example, if the agency targets professional athletes, its marketing strategy will make use of sports media, online advertising, and personal networking to reach this demographic. 

    Sports Agency Business Plan - Marketing Segmentation
    • Business Target

    This business plan will explain how to start a sports management company that caters to both individuals and teams. The goal of this sports agency is to become the exclusive agent for all professional athletes in the United States. This will be accomplished by providing a higher level of service and support to clients than any other sports agency in the country. 

    • Product Pricing

    Depending on the target market and the services provided, the price of a sports agency’s products can differ greatly. For example, a high-end sports agency that caters to professional athletes may charge a much higher rate than a smaller agency that caters to amateurs. The fees charged by sports agencies are usually hourly or flat.

    Market Analysis       
    Potential CustomersGrowthYear 1Year 2Year 3Year 4Year 5CAGR
    Youth Sports40%34,00040,80048,96058,75270,50210.00%
    High School Sports20%17,00020,40024,48029,37635,25110.00%
    College Sports 10%8,0009,60011,52013,82416,58910.00%
    Professional Sports30%24,00028,80034,56041,47249,76611.00%

    6. Marketing Strategy Of Sports Agency

    • Competitive Analysis 

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    According to the sports marketing agency business plan competitive analysis, the landscape of sports agencies is extremely competitive. Many large, well-established firms have been in business for many years. In addition to their substantial resources and experience, these firms are well-connected in the industry. Smaller firms are also trying to break into the industry.

    • Sales Strategy

    After analyzing the sports agency business plan pdf which includes marketing analysis, the sales strategy is designed to generate revenue and profit for the company. This strategy includes a plan for marketing, advertising, and public relations. Additionally, it includes strategies for acquiring new clients, retaining existing clients, and expanding the company’s reach.

    • Sales Monthly

    The Sports Agency plans to generate monthly income through the sale of sports performance training services. The sports performance training program will generate revenue for the agency by selling memberships.  According to our experts, the following sales are expected monthly.

    Sports Agency Business Plan - Sales Monthly
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    • Sales Yearly

    The sports agency sales business generates revenue by selling sports merchandise, tickets, and other services. According to our experts, the following sales are expected yearly.

    Sports Agency Business Plan - Sales Yearly
    • Sales Forecast

    Our sports agency anticipates relatively consistent sales throughout the year. In terms of sales, we don’t expect any major spikes or dips, but rather a steady stream of revenue. Below is a forecast of our sales:

    Sports Agency Business Plan - Unit Sales
    Sales Forecast   
    Unit SalesYear 1Year 2Year 3
    Selling Memberships3,0003,1809,540
    Training Services2,0002,1202,247
    Exercising Services1,5001,5901,685
    Selling Merchandises2,5002,6502,809
    TOTAL UNIT SALES9,0009,54016,282
    Unit PricesYear 1Year 2Year 3
    Selling Memberships$985.00$1,142.60$1,325.42
    Training Services$1,540.00$1,786.40$2,072.22
    Exercising Services$2,000.00$2,320.00$2,691.20
    Selling Merchandises$800.00$928.00$1,076.48
    Selling Memberships$2,955,000.00$3,633,468.00$12,644,468.64
    Training Services$3,080,000.00$3,787,168.00$4,656,701.77
    Exercising Services$3,000,000.00$3,688,800.00$4,535,748.48
    Selling Merchandises$2,000,000.00$2,459,200.00$3,023,832.32
    TOTAL SALES$11,035,000.00$13,568,636.00$24,860,751.21
    Direct Unit CostsYear 1Year 2Year 3
    Selling Memberships$1,011.00$1,112.10$1,167.71
    Training Services$1,490.00$1,639.00$1,720.95
    Exercising Services$1,290.00$1,419.00$1,489.95
    Selling Merchandises$895.00$984.50$1,033.73
    Direct Cost of Sales   
    Selling Memberships$3,033,000.00$3,536,478.00$11,139,905.70
    Training Services$2,980,000.00$3,474,680.00$3,867,318.84
    Exercising Services$1,935,000.00$2,256,210.00$2,511,161.73
    Selling Merchandises$2,237,500.00$2,608,925.00$2,903,733.53
    Subtotal Direct Cost of Sales$10,185,500.00$11,876,293.00$20,422,119.80

    7. Personnel Plan Of Sports Agency

    • Company Staff

    [Owner] will hire professional company staff in starting a sports agency business. The Company operations will require the following employees:

    1. CEO 
    2. COO
    3. CFO
    4. VP of Business Development 
    5. VP of Client Services 
    6. VP of Marketing 
    7. Director of Human Resources 
    8. Director of IT 
    9. Financial Analyst 
    10. Administrative Assistant 

    The support staff will also be needed, including but not limited to

    1. Receptionist 
    2. Office Manager 
    3. Accounting Clerk 
    4. Marketing Coordinator 
    5. HR Specialist 
    6. IT Specialist 
    7. Administrative Assistant 
    8. Executive Assistant 

    Furthermore, the company will need some field staff, including but not limited to

    1. Event Managers 
    2. Event Coordinators 
    • Average Salary of Employees

    The average salary for sports agency employees is $60,000. The salary is based on the average salary of all employees, including those in administration, marketing, and sales.

    Personnel Plan   
     Year 1Year 2Year 3
    VP of Business Development$35,000$38,500$42,350
    VP of Client Services$25,000$27,500$30,250
    VP of Marketing$24,000$26,400$29,040
    Director of Human Resources$22,000$24,200$26,620
    Director of IT$21,000$23,100$25,410
    Financial Analyst$20,000$22,000$24,200
    Administrative Assistant$19,500$21,450$23,595
    Office Manager$17,000$18,700$20,570
    Accounting Clerk$16,000$17,600$19,360
    Marketing Coordinator$15,000$16,500$18,150
    HR Specialist$14,000$15,400$16,940
    IT Specialist$14,500$15,950$17,545
    Administrative Assistant$14,300$15,730$17,303
    Executive Assistant$13,000$14,300$15,730
    Event Managers$12,000$13,200$14,520
    Event Coordinators$12,000$13,200$14,520
    Any questions? Get in Touch

    8. Financial Plan For Sports Agency

    Financial experts helped [owner] analyze the company’s financial needs and develop a financial plan for how to get into a sports agency. A three-year financial plan is developed by them to outline the company’s development.

    • Important Assumptions

    The following are important assumptions for the financial plan of the sports agency:

    General Assumptions   
     Year 1Year 2Year 3
    Plan Month123
    Current Interest Rate8.11%8.16%8.19%
    Long-term Interest Rate8.35%8.41%8.44%
    Tax Rate24.01%24.06%24.09%

    Although these assumptions are quite conservative, deviations are expected to be limited to a level that won’t affect the company’s major financial strategy.

    • Brake-even Analysis

    Below is a breakdown of the sports agency’s fixed and variable costs:

    Sports Agency Business Plan - Brake-even Analysis

    Table that shows monthly break-even Analysis

    Break-Even Analysis 
    Monthly Units Break-even5530
    Monthly Revenue Break-even$159,740
    Average Per-Unit Revenue$260.87
    Average Per-Unit Variable Cost$0.89
    Estimated Monthly Fixed Cost$196,410
    • Projected Profit and Loss

    The following is the projected profit and loss for a sports agency. 

    Pro Forma Profit And Loss  
     Year 1Year 2Year 3
    Direct Cost of Sales$10,185,500$11,876,293$20,422,120
    TOTAL COST OF SALES$10,185,500$11,876,293$20,422,120
    Gross Margin$849,500$1,692,343$4,438,631
    Gross Margin %7.70%12.47%17.85%
    Sales and Marketing and Other Expenses$133,000$136,000$138,000
    Leased Equipment$0$0$0
    Payroll Taxes$22,000$23,000$24,000
    Total Operating Expenses$548,400$591,000$636,530
    Profit Before Interest and Taxes$301,100$1,101,343$3,802,101
    Interest Expense$0$0$0
    Taxes Incurred$60,220$220,269$760,420
    Net Profit$240,880$881,074$3,041,681
    Net Profit/Sales2.18%6.49%12.23%
    • Profit Monthly Sports Agency Business Plan - Profit Monthly

    • Profit YearlySports Agency Business Plan - Profit Yearly
    • Gross Margin Monthly 

      Sports Agency Business Plan - Gross Margin Monthly

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    • Gross Margin Yearly Sports Agency Business Plan - Gross Margin Yearly

    • Projected Cash Flow

    The following column diagram shows the projected cash flow.

    Sports Agency Business Plan - Projected Cash Flow

    The following table shows detailed information about pro forma cash flow, subtotal cash from operations, subtotal cash received, subtotal spent on operations, subtotal cash spent, and general assumption.

    Pro Forma Cash Flow   
    Cash ReceivedYear 1Year 2Year 3
    Cash from Operations   
    Cash Sales$52,000$56,160$60,653
    Cash from Receivables$22,000$23,760$25,661
    SUBTOTAL CASH FROM OPERATIONS$74,000$80,660$87,113
    Additional Cash Received   
    Sales Tax, VAT, HST/GST Received$0$0$0
    New Current Borrowing$0$0$0
    New Other Liabilities (interest-free)$0$0$0
    New Long-term Liabilities$0$0$0
    Sales of Other Current Assets$0$0$0
    Sales of Long-term Assets$0$0$0
    New Investment Received$0$0$0
    SUBTOTAL CASH RECEIVED$69,000$82,000$95,000
    ExpendituresYear 1Year 2Year 3
    Expenditures from Operations  
    Cash Spending$37,000$32,000$43,000
    Bill Payments$22,000$29,000$25,000
    SUBTOTAL SPENT ON OPERATIONS$59,000$61,000$68,000
    Additional Cash Spent   
    Sales Tax, VAT, HST/GST Paid Out$0$0$0
    Principal Repayment of Current Borrowing$0$0$0
    Other Liabilities Principal Repayment$0$0$0
    Long-term Liabilities Principal Repayment$0$0$0
    Purchase Other Current Assets$0$0$0
    Purchase Long-term Assets$0$0$0
    SUBTOTAL CASH SPENT$67,000$72,360$78,149
    Net Cash Flow$23,000$25,000$26,000
    Cash Balance$29,000$33,000$35,000
    • Projected Balance Sheet

    The following projected balance sheet shows data about the pro forma balance sheet, total current assets, total long-term assets, total assets, subtotal current liabilities, total liabilities, total capital, total liabilities, and capital.

    Pro Forma Balance Sheet  
    AssetsYear 1Year 2Year 3
    Current Assets   
    Accounts Receivable$29,000$32,480$36,508
    Other Current Assets$1,500$1,500$1,500
    TOTAL CURRENT ASSETS$267,000$299,040$336,121
    Long-term Assets   
    Long-term Assets$10,000$10,000$10,000
    Accumulated Depreciation$15,800$17,696$19,908
    TOTAL LONG-TERM ASSETS$26,000$29,120$32,760
    TOTAL ASSETS$257,000$287,840$323,820
    Liabilities and CapitalYear 4Year 5Year 6
    Current Liabilities   
    Accounts Payable$19,000$21,280$23,919
    Current Borrowing$0$0$0
    Other Current Liabilities$0$0$0
    SUBTOTAL CURRENT LIABILITIES$14,000$15,680$17,624
    Long-term Liabilities$0$0$0
    TOTAL LIABILITIES$16,000$17,920$20,142
    Paid-in Capital$30,000$30,500$31,000
    Retained Earnings$54,000$58,860$64,746
    TOTAL CAPITAL$289,000$315,010$346,511
    TOTAL LIABILITIES AND CAPITAL$305,000$287,840$323,820
    Net Worth$244,000$265,960$292,556
    • Business Ratios

    The following table shows data about business ratios, ratio analysis, total assets, and net worth.

    Ratio Analysis    
     Year 1Year 2Year 3INDUSTRY PROFILE
    Sales Growth8.26%9.15%10.14%3.00%
    Percent of Total Assets    
    Accounts Receivable10.25%11.36%12.58%10.80%
    Other Current Assets3.14%3.48%3.85%3.40%
    Total Current Assets140.30%141.00%142.00%148.00%
    Long-term Assets11.58%11.60%11.64%11.00%
    TOTAL ASSETS100.00%100.00%100.00%100.00%
    Current Liabilities4.98%5.02%5.07%4.34%
    Long-term Liabilities0.00%0.00%0.00%0.00%
    Total Liabilities7.61%7.67%7.74%7.38%
    NET WORTH100.03%100.83%101.76%110.00%
    Percent of Sales    
    Gross Margin92.65%95.15%97.82%99.00%
    Selling, General & Administrative Expenses94.80%97.36%100.09%97.80%
    Advertising Expenses1.54%1.58%1.63%1.40%
    Profit Before Interest and Taxes40.90%42.00%43.18%33.90%
    Main Ratios    
    Total Debt to Total Assets0.18%0.18%0.17%0.40%
    Pre-tax Return on Net Worth73.68%74.24%75.00%75.00%
    Pre-tax Return on Assets97.88%102.77%107.91%111.30%
    Additional RatiosYear 1Year 2Year 3 
    Net Profit Margin34.51%35.58%36.68%N.A.
    Return on Equity56.20%57.94%59.74%N.A.
    Activity Ratios    
    Accounts Receivable Turnover7.77.77.8N.A.
    Collection Days100100100N.A.
    Inventory Turnover30.331.81532N.A.
    Accounts Payable Turnover15.91616.3N.A.
    Payment Days272727N.A.
    Total Asset Turnover2.52.52.6N.A.
    Debt Ratios    
    Debt to Net Worth-0.04-0.03-0.04N.A.
    Current Liab. to Liab.111N.A.
    Liquidity Ratios    
    Net Working Capital$244,000$257,664$272,093N.A.
    Interest Coverage000N.A.
    Additional Ratios    
    Assets to Sales0.850.970.89N.A.
    Current Debt/Total Assets1%0%0%N.A.
    Acid Test28.0628.1329.77N.A.
    Sales/Net Worth2.12.22.2N.A.
    Dividend Payout000N.A.

    9. FAQ

    • How do sports agencies make money? 

    Sports agencies make money in many ways. They charge commissions on contracts they negotiate for their clients. Alternatively, they can charge a fee for their services, which could include marketing, public relations, and contract negotiations.

    • How do sports agents get clients?

    Sports agents gain clients by building relationships with coaches, scouts, and others in the industry. Additionally, they attend events and meet with potential clients.

    Download Sports Agency Business Plan Sample in pdf