How To Write a Sports Agency Business Plan (Template, Sample)

1. Sports Agency Business Plan For Starting Your Own Company

This business plan outlines the formation of a sports agency. The business plan for a sports agency will help you in several ways to run your business more efficiently. First, it can assist you in defining your business goals and objectives. Secondly, it can help you formulate marketing strategies. As a third benefit, it can help you develop a good financial plan. The fourth benefit is the ability to assess your opportunities and risks. Finally, it can assist you in preparing your business for the future. 

Several sports businesses can benefit from this business plan, such as a gymnastic instruction business plan, personal training business plan, indoor sports complex business plan, fitness center business plan, etc.

2. Executive Summary

• The Business

The [Company] is a professional [sports name] representation and scouting agency. The company will be based in [Country]. As a full-service provider of [sports name] representation services, the company will address the needs of domestic and international clients.

The agency’s focus will be on providing athletes with a well-rounded and comprehensive approach to enhancing their athletic, personal, and professional abilities. 

The sports agency business plan sample includes contract negotiation, player representation, player scouting, and player management. The company strives to provide our clients with the highest quality service and support so they can focus on their craft. It is our goal to help our clients achieve their goals, whether they are on or off the field.

• Business Target

The company expects to generate revenue by charging commissions on contracts it negotiates for clients. The purpose of writing a business plan for a sports agency is to help in contract negotiation, marketing, public relations, financial planning, and investment advice.

The company aims to become the premier sports agency in [Country]. This goal will be achieved by expanding into new markets and acquiring other sports agencies.

Franchise Business Plan

Helps the franchisee get business case approval from the franchisor

3. Company Summary

• Company Owner

[Company] will be owned by [owner name]. The company owner has put his time, money, and energy into starting the company and is experienced in sports. He has been serving in various sports agencies for the past 15 years.

• Why The Sports Agency Is Being Started

The [owner name] had over 15 years of experience as a professional athlete, as well as experience working for a sports agency. His extensive experience in the sports industry has given him an understanding of how to start a sports agency business. His services will be available to athletes at all stages of their careers, from high school to professional. 

• How The Sports Agency Will Be Started 

The sports management agency business plans to enhance this business in a way that every athlete will find it a perfect place for their representation, contract negotiation, marketing and branding, public relations, and event planning.

In collaboration with financial experts, [Owner Name] forecasts the following startup costs, including expenses, assets, investments, and loans.

Below is a list of detailed start-up requirements, total startup expenses, total assets, total start-up funding, total funding required, total assets, total liabilities, total planned investment, total capital, total liabilities, and total funding:

Start-up Expenses
Legal	$136,800
Consultants	$0
Insurance	$14,000
Rent	$37,000
Research and Development	$14,000
Expensed Equipment	$29,000
Signs	$3,200
TOTAL START-UP EXPENSES	$234,000
Start-up Assets	$235,000
Cash Required	$174,000
Start-up Inventory	$40,000
Other Current Assets	$248,000
Long-term Assets	$225,600
TOTAL ASSETS	$922,600
Total Requirements	$1,156,600
START-UP FUNDING
Start-up Expenses to Fund	$234,000
Start-up Assets to Fund	$922,600
TOTAL FUNDING REQUIRED	$1,156,600
Assets
Non-cash Assets from Start-up	$1,197,600
Cash Requirements from Start-up	$276,500
Additional Cash Raised	$48,000
Cash Balance on Starting Date	$36,000
TOTAL ASSETS	$1,558,100
Liabilities and Capital
Liabilities	$19,000
Current Borrowing	$0
Long-term Liabilities	$0
Accounts Payable (Outstanding Bills)	$52,000
Other Current Liabilities (interest-free)	$0
TOTAL LIABILITIES	$71,000
Capital
Planned Investment	$1,156,600
Investor 1	$0
Investor 2	$0
Other	$0
Additional Investment Requirement	$0
TOTAL PLANNED INVESTMENT	$1,156,600
Loss at Start-up (Start-up Expenses)	$373,500
TOTAL CAPITAL	$1,530,100
TOTAL CAPITAL AND LIABILITIES	$1,601,100
Total Funding	$1,156,600

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4. Services Of Sports Agency

The purpose of the business plan sports agency is to raise $, for the development of a sports management company, the services of the business plan include:

• Contract negotiation and execution with sports teams and leagues  
• Providing training, sponsorship, and financial advice to athletes 
• Providing endorsement and marketing advice to players 
• Supporting a player’s transition to retirement 
• Assisting the family of a player with concierge services 
• Organizing and executing special events for players or teams 
• Organizing a player’s or team’s travel and accommodations 
• Media relations assistance for a player 
• Maintaining a team’s website and social media accounts
• Provide athletes with an opportunity to showcase their talents in front of scouts and coaches by organizing tryouts and open practices
• Follow the latest developments in the sports industry
• In starting a sports management company, the owner has to hire professional staff and experienced management.
• Providing legal services to clients
• Helping the athletes with publicity
• Helping clients get the best insurance policies

5. Marketing Analysis

The most important component of a sports agency business plan example is its accurate marketing analysis. The company’s marketing analysis includes market trends, market segmentation, business target, and product pricing.

• Market Trends

The sports agency industry is predicted to grow in the number of agencies, clients, and money spent on its services in the next three years.

• Marketing Segmentation

Marketing strategies for sports agencies in sports agency business plan examples vary depending on their target clientele. For example, if the agency targets professional athletes, its marketing strategy will make use of sports media, online advertising, and personal networking to reach this demographic. 

• Business Target

This business plan will explain how to start a sports management company that caters to both individuals and teams. The goal of this sports agency is to become the exclusive agent for all professional athletes in the United States. This will be accomplished by providing a higher level of service and support to clients than any other sports agency in the country. 

• Product Pricing

Depending on the target market and the services provided, the price of a sports agency’s products can differ greatly. For example, a high-end sports agency that caters to professional athletes may charge a much higher rate than a smaller agency that caters to amateurs. The fees charged by sports agencies are usually hourly or flat.

Market Analysis
Potential Customers	Growth	Year 1	Year 2	Year 3	Year 4	Year 5	CAGR
Youth Sports	40%	34,000	40,800	48,960	58,752	70,502	10.00%
High School Sports	20%	17,000	20,400	24,480	29,376	35,251	10.00%
College Sports	10%	8,000	9,600	11,520	13,824	16,589	10.00%
Professional Sports	30%	24,000	28,800	34,560	41,472	49,766	11.00%
Total	100%	83,000	99,600	119,520	143,424	172,109	10%

6. Marketing Strategy Of Sports Agency

• Competitive Analysis 

Business Plan for Investors

According to the sports marketing agency business plan competitive analysis, the landscape of sports agencies is extremely competitive. Many large, well-established firms have been in business for many years. In addition to their substantial resources and experience, these firms are well-connected in the industry. Smaller firms are also trying to break into the industry.

• Sales Strategy

After analyzing the sports agency business plan pdf which includes marketing analysis, the sales strategy is designed to generate revenue and profit for the company. This strategy includes a plan for marketing, advertising, and public relations. Additionally, it includes strategies for acquiring new clients, retaining existing clients, and expanding the company’s reach.

• Sales Monthly

The Sports Agency plans to generate monthly income through the sale of sports performance training services. The sports performance training program will generate revenue for the agency by selling memberships.  According to our experts, the following sales are expected monthly.

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• Sales Yearly

The sports agency sales business generates revenue by selling sports merchandise, tickets, and other services. According to our experts, the following sales are expected yearly.

• Sales Forecast

Our sports agency anticipates relatively consistent sales throughout the year. In terms of sales, we don’t expect any major spikes or dips, but rather a steady stream of revenue. Below is a forecast of our sales:

Sales Forecast
Unit Sales	Year 1	Year 2	Year 3
Selling Memberships	3,000	3,180	9,540
Training Services	2,000	2,120	2,247
Exercising Services	1,500	1,590	1,685
Selling Merchandises	2,500	2,650	2,809
TOTAL UNIT SALES	9,000	9,540	16,282
Unit Prices	Year 1	Year 2	Year 3
Selling Memberships	$985.00	$1,142.60	$1,325.42
Training Services	$1,540.00	$1,786.40	$2,072.22
Exercising Services	$2,000.00	$2,320.00	$2,691.20
Selling Merchandises	$800.00	$928.00	$1,076.48
Sales
Selling Memberships	$2,955,000.00	$3,633,468.00	$12,644,468.64
Training Services	$3,080,000.00	$3,787,168.00	$4,656,701.77
Exercising Services	$3,000,000.00	$3,688,800.00	$4,535,748.48
Selling Merchandises	$2,000,000.00	$2,459,200.00	$3,023,832.32
TOTAL SALES	$11,035,000.00	$13,568,636.00	$24,860,751.21
Direct Unit Costs	Year 1	Year 2	Year 3
Selling Memberships	$1,011.00	$1,112.10	$1,167.71
Training Services	$1,490.00	$1,639.00	$1,720.95
Exercising Services	$1,290.00	$1,419.00	$1,489.95
Selling Merchandises	$895.00	$984.50	$1,033.73
Direct Cost of Sales
Selling Memberships	$3,033,000.00	$3,536,478.00	$11,139,905.70
Training Services	$2,980,000.00	$3,474,680.00	$3,867,318.84
Exercising Services	$1,935,000.00	$2,256,210.00	$2,511,161.73
Selling Merchandises	$2,237,500.00	$2,608,925.00	$2,903,733.53
Subtotal Direct Cost of Sales	$10,185,500.00	$11,876,293.00	$20,422,119.80

7. Personnel Plan Of Sports Agency

• Company Staff

[Owner] will hire professional company staff in starting a sports agency business. The Company operations will require the following employees:

1. CEO 
2. COO
3. CFO
4. VP of Business Development 
5. VP of Client Services 
6. VP of Marketing 
7. Director of Human Resources 
8. Director of IT 
9. Financial Analyst 
10. Administrative Assistant 

The support staff will also be needed, including but not limited to

1. Receptionist 
2. Office Manager 
3. Accounting Clerk 
4. Marketing Coordinator 
5. HR Specialist 
6. IT Specialist 
7. Administrative Assistant 
8. Executive Assistant 

Furthermore, the company will need some field staff, including but not limited to

1. Event Managers 
2. Event Coordinators 

• Average Salary of Employees

The average salary for sports agency employees is $60,000. The salary is based on the average salary of all employees, including those in administration, marketing, and sales.

Personnel Plan
	Year 1	Year 2	Year 3
CEO	$60,000	$66,000	$72,600
COO	$50,000	$55,000	$60,500
CFO	$40,000	$44,000	$48,400
VP of Business Development	$35,000	$38,500	$42,350
VP of Client Services	$25,000	$27,500	$30,250
VP of Marketing	$24,000	$26,400	$29,040
Director of Human Resources	$22,000	$24,200	$26,620
Director of IT	$21,000	$23,100	$25,410
Financial Analyst	$20,000	$22,000	$24,200
Administrative Assistant	$19,500	$21,450	$23,595
Receptionist	$18,000	$19,800	$21,780
Office Manager	$17,000	$18,700	$20,570
Accounting Clerk	$16,000	$17,600	$19,360
Marketing Coordinator	$15,000	$16,500	$18,150
HR Specialist	$14,000	$15,400	$16,940
IT Specialist	$14,500	$15,950	$17,545
Administrative Assistant	$14,300	$15,730	$17,303
Executive Assistant	$13,000	$14,300	$15,730
Event Managers	$12,000	$13,200	$14,520
Event Coordinators	$12,000	$13,200	$14,520
TOTAL	$462,300	$508,530	$559,383

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8. Financial Plan For Sports Agency

Financial experts helped [owner] analyze the company’s financial needs and develop a financial plan for how to get into a sports agency. A three-year financial plan is developed by them to outline the company’s development.

• Important Assumptions

The following are important assumptions for the financial plan of the sports agency:

General Assumptions
	Year 1	Year 2	Year 3
Plan Month	1	2	3
Current Interest Rate	8.11%	8.16%	8.19%
Long-term Interest Rate	8.35%	8.41%	8.44%
Tax Rate	24.01%	24.06%	24.09%
Other	0	0	0

Although these assumptions are quite conservative, deviations are expected to be limited to a level that won’t affect the company’s major financial strategy.

• Brake-even Analysis

Below is a breakdown of the sports agency’s fixed and variable costs:

Table that shows monthly break-even Analysis

Break-Even Analysis
Monthly Units Break-even	5530
Monthly Revenue Break-even	$159,740
Assumptions:
Average Per-Unit Revenue	$260.87
Average Per-Unit Variable Cost	$0.89
Estimated Monthly Fixed Cost	$196,410

• Projected Profit and Loss

The following is the projected profit and loss for a sports agency. 

Pro Forma Profit And Loss
	Year 1	Year 2	Year 3
Sales	$11,035,000	$13,568,636	$24,860,751
Direct Cost of Sales	$10,185,500	$11,876,293	$20,422,120
Other	$0	$0	$0
TOTAL COST OF SALES	$10,185,500	$11,876,293	$20,422,120
Gross Margin	$849,500	$1,692,343	$4,438,631
Gross Margin %	7.70%	12.47%	17.85%
Expenses
Payroll	$383,000	$421,300	$463,430
Sales and Marketing and Other Expenses	$133,000	$136,000	$138,000
Depreciation	$2,100	$2,200	$2,400
Leased Equipment	$0	$0	$0
Utilities	$2,800	$2,900	$3,000
Insurance	$2,100	$2,100	$2,100
Rent	$3,400	$3,500	$3,600
Payroll Taxes	$22,000	$23,000	$24,000
Other	$0	$0	$0
Total Operating Expenses	$548,400	$591,000	$636,530
Profit Before Interest and Taxes	$301,100	$1,101,343	$3,802,101
EBITDA	$301,100	$1,101,343	$3,802,101
Interest Expense	$0	$0	$0
Taxes Incurred	$60,220	$220,269	$760,420
Net Profit	$240,880	$881,074	$3,041,681
Net Profit/Sales	2.18%	6.49%	12.23%

• Profit Monthly

• Profit Yearly

• Gross Margin Monthly 

  

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• Gross Margin Yearly

• Projected Cash Flow

The following column diagram shows the projected cash flow.

The following table shows detailed information about pro forma cash flow, subtotal cash from operations, subtotal cash received, subtotal spent on operations, subtotal cash spent, and general assumption.

Pro Forma Cash Flow
Cash Received	Year 1	Year 2	Year 3
Cash from Operations
Cash Sales	$52,000	$56,160	$60,653
Cash from Receivables	$22,000	$23,760	$25,661
SUBTOTAL CASH FROM OPERATIONS	$74,000	$80,660	$87,113
Additional Cash Received
Sales Tax, VAT, HST/GST Received	$0	$0	$0
New Current Borrowing	$0	$0	$0
New Other Liabilities (interest-free)	$0	$0	$0
New Long-term Liabilities	$0	$0	$0
Sales of Other Current Assets	$0	$0	$0
Sales of Long-term Assets	$0	$0	$0
New Investment Received	$0	$0	$0
SUBTOTAL CASH RECEIVED	$69,000	$82,000	$95,000
Expenditures	Year 1	Year 2	Year 3
Expenditures from Operations
Cash Spending	$37,000	$32,000	$43,000
Bill Payments	$22,000	$29,000	$25,000
SUBTOTAL SPENT ON OPERATIONS	$59,000	$61,000	$68,000
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out	$0	$0	$0
Principal Repayment of Current Borrowing	$0	$0	$0
Other Liabilities Principal Repayment	$0	$0	$0
Long-term Liabilities Principal Repayment	$0	$0	$0
Purchase Other Current Assets	$0	$0	$0
Purchase Long-term Assets	$0	$0	$0
Dividends	$0	$0	$0
SUBTOTAL CASH SPENT	$67,000	$72,360	$78,149
Net Cash Flow	$23,000	$25,000	$26,000
Cash Balance	$29,000	$33,000	$35,000

• Projected Balance Sheet

The following projected balance sheet shows data about the pro forma balance sheet, total current assets, total long-term assets, total assets, subtotal current liabilities, total liabilities, total capital, total liabilities, and capital.

Pro Forma Balance Sheet
Assets	Year 1	Year 2	Year 3
Current Assets
Cash	$271,000	$303,520	$333,872
Accounts Receivable	$29,000	$32,480	$36,508
Inventory	$4,200	$4,704	$4,900
Other Current Assets	$1,500	$1,500	$1,500
TOTAL CURRENT ASSETS	$267,000	$299,040	$336,121
Long-term Assets
Long-term Assets	$10,000	$10,000	$10,000
Accumulated Depreciation	$15,800	$17,696	$19,908
TOTAL LONG-TERM ASSETS	$26,000	$29,120	$32,760
TOTAL ASSETS	$257,000	$287,840	$323,820
Liabilities and Capital	Year 4	Year 5	Year 6
Current Liabilities
Accounts Payable	$19,000	$21,280	$23,919
Current Borrowing	$0	$0	$0
Other Current Liabilities	$0	$0	$0
SUBTOTAL CURRENT LIABILITIES	$14,000	$15,680	$17,624
Long-term Liabilities	$0	$0	$0
TOTAL LIABILITIES	$16,000	$17,920	$20,142
Paid-in Capital	$30,000	$30,500	$31,000
Retained Earnings	$54,000	$58,860	$64,746
Earnings	$176,000	$191,840	$211,024
TOTAL CAPITAL	$289,000	$315,010	$346,511
TOTAL LIABILITIES AND CAPITAL	$305,000	$287,840	$323,820
Net Worth	$244,000	$265,960	$292,556

• Business Ratios

The following table shows data about business ratios, ratio analysis, total assets, and net worth.

Ratio Analysis
	Year 1	Year 2	Year 3	INDUSTRY PROFILE
Sales Growth	8.26%	9.15%	10.14%	3.00%
Percent of Total Assets
Accounts Receivable	10.25%	11.36%	12.58%	10.80%
Inventory	6.45%	7.15%	7.92%	10.90%
Other Current Assets	3.14%	3.48%	3.85%	3.40%
Total Current Assets	140.30%	141.00%	142.00%	148.00%
Long-term Assets	11.58%	11.60%	11.64%	11.00%
TOTAL ASSETS	100.00%	100.00%	100.00%	100.00%
Current Liabilities	4.98%	5.02%	5.07%	4.34%
Long-term Liabilities	0.00%	0.00%	0.00%	0.00%
Total Liabilities	7.61%	7.67%	7.74%	7.38%
NET WORTH	100.03%	100.83%	101.76%	110.00%
Percent of Sales
Sales	100.00%	100.00%	100.00%	100.00%
Gross Margin	92.65%	95.15%	97.82%	99.00%
Selling, General & Administrative Expenses	94.80%	97.36%	100.09%	97.80%
Advertising Expenses	1.54%	1.58%	1.63%	1.40%
Profit Before Interest and Taxes	40.90%	42.00%	43.18%	33.90%
Main Ratios
Current	34	35	36	32
Quick	33	33.2	34.03	33
Total Debt to Total Assets	0.18%	0.18%	0.17%	0.40%
Pre-tax Return on Net Worth	73.68%	74.24%	75.00%	75.00%
Pre-tax Return on Assets	97.88%	102.77%	107.91%	111.30%
Additional Ratios	Year 1	Year 2	Year 3
Net Profit Margin	34.51%	35.58%	36.68%	N.A.
Return on Equity	56.20%	57.94%	59.74%	N.A.
Activity Ratios
Accounts Receivable Turnover	7.7	7.7	7.8	N.A.
Collection Days	100	100	100	N.A.
Inventory Turnover	30.3	31.815	32	N.A.
Accounts Payable Turnover	15.9	16	16.3	N.A.
Payment Days	27	27	27	N.A.
Total Asset Turnover	2.5	2.5	2.6	N.A.
Debt Ratios
Debt to Net Worth	-0.04	-0.03	-0.04	N.A.
Current Liab. to Liab.	1	1	1	N.A.
Liquidity Ratios
Net Working Capital	$244,000	$257,664	$272,093	N.A.
Interest Coverage	0	0	0	N.A.
Additional Ratios
Assets to Sales	0.85	0.97	0.89	N.A.
Current Debt/Total Assets	1%	0%	0%	N.A.
Acid Test	28.06	28.13	29.77	N.A.
Sales/Net Worth	2.1	2.2	2.2	N.A.
Dividend Payout	0	0	0	N.A.

9. FAQ

• How do sports agencies make money? 

Sports agencies make money in many ways. They charge commissions on contracts they negotiate for their clients. Alternatively, they can charge a fee for their services, which could include marketing, public relations, and contract negotiations.

• How do sports agents get clients?

Sports agents gain clients by building relationships with coaches, scouts, and others in the industry. Additionally, they attend events and meet with potential clients.

Download Sports Agency Business Plan Sample in pdf