Seminar Business Plan Template

Seminar business plan for starting your own business

Do you want to start a seminar business? A seminar business facilitates the hosting of seminars by providing services in preparing the venue, reaching out to the audience and even helping in drafting presentations.

The business is profitable as educational institutions, organizations and small and large companies hold seminars almost every week. What is a plus is that to step into this business you don’t need to have a specified knowledge, only good management skills would suffice.

To help you in knowing how to start a seminar business, we’re providing a strategic and operational business plan of a seminar startup, Rise Along. Since you would need to make seminar production business plan to start your venture, you can benefit a lot from here.

Executive Summary

2.1 The Business

Rise Along will be a seminat business based in Denver. The business will aim at facilitating its clients in planning, preparing for, and hosting seminars. Initially the service area would remain confined within Denver. However, with the passage of three years, holding of out of city seminars will also be facilititated.

2.2 Management of Seminar Business

Before starting a seminar business it is essential that you make seminar business model so that you could manage the business smoothly and effectively. To help you with making business plan seminar we are providing the one of Rise Along in this seminar business plan pdf. Here you would be able to see the personnel Rise Along hired to run day-to-day operations of the business. In case you lack the expertise on making management plan or whole business plan, you should consider hiring business plan professional services.

2.3 Customers of Seminar Business

Usually the customers of seminar business are same for every startup. They are:

• Big Companies
• Small Businesses
• Educational Institutes
• Organizations

2.4 Business Target

Defining business targets whether you are making plan for as simple an idea as driving school business plan is an important task. It helps you remaining focused on areas that directly affect your goals.

Our business targets are to meet the yearly target of rating, CSAT score, and market share. Our monetary goals for the first 3 years are shown in the following graph:

Company Summary

3.1 Company Owner

Rise Along will be owned by Chris Hawking. Chris is an MBA from the prestigious Harvard Business School. He possess exceptional HR management skills and is known for winning various competitions in the entrepreneurship domain.

3.2 Why the seminar business is being started

Chris started the seminar business to earn money while doing a not so common business. He is a man who himself loves to remain aware and informed. Thus, by starting a seminar business, he found all he wanted at a single platform.

3.3 How the seminar business will be started

To understand how the seminar business can be started from scratch, you must read some business plan seminars. After that you should make business plan seminar for your own startup while considering the following steps.

Step1: Understand the Legal Requirements

The first step is to study the local and country-wise legal requirements for starting a seminar business. Following that, you’ll have to work out the conditions to fulfil registration and licensing requirements.

Step2: Make Business Plan

The second step is to start making business plan if you do not already have it. If you had drafted business plan prior to the first step, then you’ll only need to incorporate the conditions.

Step3: Acquire the Resources

Next, you have to start amassing all sorts of resources to run your business. This may include renting a space to run your startup, purchasing the equipment to host seminar, and recruiting the staff to assist with the business’ functions.

Step4: Market and Be on the Web

Next step is to reach out to your target customers by exploiting all the available media and online platforms.

Step5: Establish Your Brand

Last, you have to efficiently manage day-to-day operations to establish the name of your business. This may include monitoring the operations yourself so that business goals are attained and investment is efficiently used.

Start-up Expenses
Legal	$151,800
Consultants	$0
Insurance	$21,900
Rent	$31,300
Research and Development	$10,000
Expensed Equipment	$51,900
Signs	$3,400
TOTAL START-UP EXPENSES	$270,300
Start-up Assets	$211,900
Cash Required	$181,000
Start-up Inventory	$35,100
Other Current Assets	$219,000
Long-term Assets	$211,300
TOTAL ASSETS	$858,300
Total Requirements	$1,128,600
START-UP FUNDING
Start-up Expenses to Fund	$270,300
Start-up Assets to Fund	$858,300
TOTAL FUNDING REQUIRED	$1,128,600
Assets
Non-cash Assets from Start-up	$1,105,300
Cash Requirements from Start-up	$119,200
Additional Cash Raised	$50,000
Cash Balance on Starting Date	$31,900
TOTAL ASSETS	$1,306,400
Liabilities and Capital
Liabilities	$18,920
Current Borrowing	$0
Long-term Liabilities	$0
Accounts Payable (Outstanding Bills)	$49,500
Other Current Liabilities (interest-free)	$0
TOTAL LIABILITIES	$68,420
Capital
Planned Investment	$1,128,600
Investor 1	$0
Investor 2	$0
Other	$0
Additional Investment Requirement	$0
TOTAL PLANNED INVESTMENT	$1,128,600
Loss at Start-up (Start-up Expenses)	$109,380
TOTAL CAPITAL	$1,237,980
TOTAL CAPITAL AND LIABILITIES	$1,306,400
Total Funding	$1,128,600

Services of seminar business

You must have a clear knowledge of the services you will be providing to your customers. Some of the services for this business might overlap with business plan for educational services and education consultant business plan. Therefore, it is essential to include your services and the expected sales against each service in your seminar business plan to have a clear idea of what you will be doing. In this seminar planning template on how to start seminar business, we are listing the services of Rise Along.

• Hosting Seminars

Our major service will be making all arrangements for hosting seminars. This will include devising steps to planning a seminar, making checklist for hosting a seminar and realizing the plan to host successful seminar.

• Leasing the Equipment

We will also be leasing the equipment required in seminars to our customers if they want to do rest of the planning themselves.

• Providing Educational Support

Since our seminars will mostly be related to educational activities, We will offer professional support in designing slideshows and other tasks.

• Catering

We will also arrange for the catering and food serving as per the requirements of our customers.

Marketing Analysis of seminar business

Before making a business plan seminar bc you must thoroughly study about how to organize a successful seminar. If you are adding services like educational support and consultation, you’ll also need to analyse consulting seminars business plan with a special focus on how to create a seminar presentation. Afterwards, you would need to carry out a marketing analysis. It includes recognizing the groups of your target customers, studying market trends, and pricing and other policies of others in the market.

To have a complete knowledge of your target market, you are also advised to study business plan for a preschool and tutoring business plan. In this blog on how to start a seminar production business, we’re providing the marketing analysis of Rise Along, done specifically for seminar businesses.

5.1 Market Trends

The market trends for seminar businesses are favourable. Though webinars are increasing becoming a preferred medium for small business, big corporates and government and non-government organizations still prefer to conduct offline seminars. According to the IBISWorld, presently in the US, only conference planning businesses alone are holding a giant market size of $15 billion. When additional services are added, the business is expected to thrive more.

5.2 Marketing Segmentation

In this blog on how to set up a seminar business, we are providing marketing segmentation done for Rise Along. If you are specifically looking for how to conduct seminar for students, you should also visit business plan English language school pdf.

5.2.1 Big Companies

Corporates and already-established companies are expected to avail of all of our services. To capture their attention and maintain a long-term contact, we will reach out to them via in-person meetups by our sales executive.

5.2.2 Small Businesses

New startups and small businesses are also expected to contact us for holding conferences, business seminars, as well as for professional guidance on creating content for seminars.

5.2.3 Educational Institutes

Educational institutions of both private and public nature are also likely to benefit from our services.

5.2.4 Organizations

Government and non governmental organizations are also expected to hire us for holding seminars on educational and awareness programs.

Market Analysis
Potential Customers	Growth	Year 1	Year 2	Year 3	Year 4	Year 5	CAGR
Big Companies	34%	42,190	50,628	60,754	72,904	87,485	10.00%
Small Businesses	27%	39,140	46,968	56,362	67,634	81,161	10.00%
Educational Institutes	22%	27,220	32,664	39,197	47,036	56,443	10.00%
Organizations	17%	19,410	23,292	27,950	33,540	40,249	11.00%
Total	100%	127,960	153,552	184,262	221,115	265,338	10%

5.3 Business Target

• Get hold of 20% market share by the end of first 3 years
• Achieve CSAT score above 90 and maintain it
• Maintain an average rating of 4.8 to 5 out of 5 on our online platforms

5.4 Product Pricing

Our prices are a little higher as those of our competitors. However, we still expect to get more customers than them due to our competitive advantages and highly targeting sales strategy.

Marketing Strategy of seminar business

For starting a seminar business and running it successfully, it is essential to reach out to a maximum no. of customers. In this seminar business plan pdf on how to start a seminar business we are providing details of the market strategy plan that Rise Along followed to gain a maximum customer base.

6.1 Competitive Analysis

• Our packages are highly customizable. Our clients can choose or drop any of our service as per their needs.
• Attaining customer satisfaction is our topmost priority and a documented business goal. We have certain policies that are beneficial to customers even at the cost of company’s profit.
• Our sales strategy is carefully outlined to help us get more and more customers.

6.2 Sales Strategy

• We will offer 40% discount to all the big companies who come into contract with us to always hire our seminar business for their seminars.
• We will offer 20% discount on catering services to customers who avail of any of the other 3 services.
• We will provide 60% discount on educational support services to the customers who hire us for holding seminars for the first three months of our launch.
• We will advertise our startup via social media, print media, and in-person meetups with HR Managers of companies.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Sales Forecast
Unit Sales	Year 1	Year 2	Year 3
Hosting Seminars	675	716	758
Equipment Leasing	750	795	843
Educational Support	825	875	927
Catering	700	742	787
TOTAL UNIT SALES	2,950	3,127	3,315
Unit Prices	Year 1	Year 2	Year 3
Hosting Seminars	$650.00	$754.00	$874.64
Equipment Leasing	$550.00	$638.00	$740.08
Educational Support	$440.00	$510.40	$592.06
Catering	$725.00	$841.00	$975.56
Sales
Hosting Seminars	$438,750.00	$539,487.00	$663,353.22
Equipment Leasing	$412,500.00	$507,210.00	$623,665.42
Educational Support	$363,000.00	$446,344.80	$548,825.57
Catering	$507,500.00	$624,022.00	$767,297.45
TOTAL SALES	$1,721,750.00	$2,117,063.80	$2,603,141.65
Direct Unit Costs	Year 1	Year 2	Year 3
Hosting Seminars	$150.00	$165.00	$173.25
Equipment Leasing	$115.00	$126.50	$132.83
Educational Support	$100.00	$110.00	$115.50
Catering	$170.00	$187.00	$196.35
Direct Cost of Sales
Hosting Seminars	$101,250.00	$118,057.50	$131,398.00
Equipment Leasing	$86,250.00	$100,567.50	$111,931.63
Educational Support	$82,500.00	$96,195.00	$107,065.04
Catering	$119,000.00	$138,754.00	$154,433.20
Subtotal Direct Cost of Sales	$389,000.00	$453,574.00	$504,827.86

Personnel plan of seminar business

If you are wary how to plan a seminar as a business you must realise it can only be done by having a talented, hard-working and efficient workforce. In this free business plan seminar we’re providing the list of employees of Rise Along. We have also provided the expected average salaries in this seminar business plan so you could have an idea of the cost of retaining a skilled workforce.

7.1 Company Staff

Chris will be the CEO himself, the people he will hire are:

• 1 Operation Manager
• 1 Sales Manager
• 1 Accountant
• 2 IT Experts
• 1 Social Media Manager
• 1 Sales Executive
• 4 Assistants
• 2 Drivers

7.2  Average Salary of Employees

Personnel Plan
	Year 1	Year 2	Year 3
Operation Manager	$32,400	$35,640	$39,204
Sales Manager	$23,550	$25,905	$28,496
Accountant	$23,550	$25,905	$28,496
IT Experts	$46,500	$51,150	$56,265
Social Media Manager	$23,550	$25,905	$28,496
Sales Executive	$23,550	$25,905	$28,496
Assistants	$102,500	$112,750	$124,025
Drivers	$46,500	$51,150	$56,265
Total Salaries	$322,100	$354,310	$389,741

Financial Plan of seminar business

To assess the financial cost of starting a seminar business, you are recommended to first study some business plan writing seminars. After that you should hire a professional, provide him with knowledge of all the resources and constraints you have for getting a 100% accurate financial plan.

To give you an idea of how the financial section of consulting seminars business plan looks like, we are providing the one of Rise Along here. The profit and loss margins, balance sheet and projected cash flows for the first three years of the launch are provided to give you a clear and in-depth understanding.

8.1 Important Assumptions

General Assumptions
	Year 1	Year 2	Year 3
Plan Month	1	2	3
Current Interest Rate	8.12%	8.20%	8.26%
Long-term Interest Rate	8.40%	8.44%	8.47%
Tax Rate	24.03%	24.21%	24.60%
Other	0	0	0

8.2 Break-even Analysis

Break-Even Analysis
Monthly Units Break-even	5340
Monthly Revenue Break-even	$132,500
Assumptions:
Average Per-Unit Revenue	$231.00
Average Per-Unit Variable Cost	$0.62
Estimated Monthly Fixed Cost	$163,800

8.3 Projected Profit and Loss

Pro Forma Profit And Loss
	Year 1	Year 2	Year 3
Sales	$1,721,750	$2,117,064	$2,603,142
Direct Cost of Sales	$389,000	$453,574	$504,828
Other	$0	$0	$0
TOTAL COST OF SALES	$389,000	$453,574	$504,828
Gross Margin	$1,332,750	$1,663,490	$2,098,314
Gross Margin %	77.41%	78.58%	80.61%
Expenses
Payroll	$322,100	$354,310	$389,741
Sales and Marketing and Other Expenses	$145,000	$148,000	$156,000
Depreciation	$2,300	$2,350	$2,500
Leased Equipment	$0	$0	$0
Utilities	$2,900	$3,000	$3,100
Insurance	$2,100	$2,100	$2,100
Rent	$2,900	$3,000	$3,200
Payroll Taxes	$24,000	$25,000	$27,000
Other	$0	$0	$0
Total Operating Expenses	$501,300	$537,760	$583,641
Profit Before Interest and Taxes	$831,450	$1,125,730	$1,514,673
EBITDA	$831,450	$1,125,730	$1,514,673
Interest Expense	$0	$0	$0
Taxes Incurred	$166,290	$225,146	$302,935
Net Profit	$665,160	$900,584	$1,211,738
Net Profit/Sales	38.63%	42.54%	46.55%

8.3.1 Profit Monthly

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

Pro Forma Cash Flow
Cash Received	Year 1	Year 2	Year 3
Cash from Operations
Cash Sales	$51,000	$55,080	$59,486
Cash from Receivables	$22,000	$23,760	$25,661
SUBTOTAL CASH FROM OPERATIONS	$73,000	$79,570	$85,936
Additional Cash Received
Sales Tax, VAT, HST/GST Received	$0	$0	$0
New Current Borrowing	$0	$0	$0
New Other Liabilities (interest-free)	$0	$0	$0
New Long-term Liabilities	$0	$0	$0
Sales of Other Current Assets	$0	$0	$0
Sales of Long-term Assets	$0	$0	$0
New Investment Received	$0	$0	$0
SUBTOTAL CASH RECEIVED	$74,000	$79,000	$85,000
Expenditures	Year 1	Year 2	Year 3
Expenditures from Operations
Cash Spending	$42,000	$42,000	$45,000
Bill Payments	$27,000	$28,000	$31,000
SUBTOTAL SPENT ON OPERATIONS	$69,000	$70,000	$76,000
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out	$0	$0	$0
Principal Repayment of Current Borrowing	$0	$0	$0
Other Liabilities Principal Repayment	$0	$0	$0
Long-term Liabilities Principal Repayment	$0	$0	$0
Purchase Other Current Assets	$0	$0	$0
Purchase Long-term Assets	$0	$0	$0
Dividends	$0	$0	$0
SUBTOTAL CASH SPENT	$69,000	$74,520	$80,482
Net Cash Flow	$21,000	$23,000	$25,000
Cash Balance	$27,000	$30,000	$33,000

8.5              Projected Balance Sheet

Pro Forma Balance Sheet
Assets	Year 1	Year 2	Year 3
Current Assets
Cash	$275,000	$308,000	$338,800
Accounts Receivable	$24,000	$26,880	$30,213
Inventory	$4,300	$4,816	$4,900
Other Current Assets	$1,000	$1,000	$1,000
TOTAL CURRENT ASSETS	$282,000	$315,840	$355,004
Long-term Assets
Long-term Assets	$10,000	$10,000	$10,000
Accumulated Depreciation	$19,400	$21,728	$24,444
TOTAL LONG-TERM ASSETS	$24,400	$27,328	$30,744
TOTAL ASSETS	$294,000	$329,280	$370,440
Liabilities and Capital	Year 4	Year 5	Year 6
Current Liabilities
Accounts Payable	$18,700	$20,944	$23,541
Current Borrowing	$0	$0	$0
Other Current Liabilities	$0	$0	$0
SUBTOTAL CURRENT LIABILITIES	$19,000	$21,280	$23,919
Long-term Liabilities	$0	$0	$0
TOTAL LIABILITIES	$15,000	$16,800	$18,883
Paid-in Capital	$30,000	$30,000	$31,000
Retained Earnings	$53,000	$57,770	$63,547
Earnings	$193,400	$210,806	$231,887
TOTAL CAPITAL	$285,000	$310,650	$341,715
TOTAL LIABILITIES AND CAPITAL	$300,000	$329,280	$370,440
Net Worth	$293,400	$319,806	$351,787

8.6              Business Ratios

Ratio Analysis
	Year 1	Year 2	Year 3	INDUSTRY PROFILE
Sales Growth	7.25%	8.03%	8.90%	3.00%
Percent of Total Assets
Accounts Receivable	9.21%	10.20%	11.31%	9.80%
Inventory	5.39%	5.97%	6.62%	9.90%
Other Current Assets	2.11%	2.34%	2.59%	2.40%
Total Current Assets	149.80%	151.00%	152.00%	158.00%
Long-term Assets	11.55%	11.60%	11.64%	12.00%
TOTAL ASSETS	100.00%	100.00%	100.00%	100.00%
Current Liabilities	4.90%	4.94%	4.98%	4.34%
Long-term Liabilities	0.00%	0.00%	0.00%	0.00%
Total Liabilities	7.59%	7.65%	7.72%	7.38%
NET WORTH	100.45%	101.25%	102.19%	110.00%
Percent of Sales
Sales	100.00%	100.00%	100.00%	100.00%
Gross Margin	94.60%	97.15%	99.87%	99.00%
Selling, General & Administrative Expenses	93.56%	96.09%	98.78%	97.80%
Advertising Expenses	1.52%	1.56%	1.60%	1.40%
Profit Before Interest and Taxes	41.50%	42.62%	43.81%	33.90%
Main Ratios
Current	34	35	36	32
Quick	33	33.8	34.645	33
Total Debt to Total Assets	0.18%	0.18%	0.17%	0.40%
Pre-tax Return on Net Worth	74.08%	74.89%	75.00%	75.00%
Pre-tax Return on Assets	96.30%	101.12%	106.17%	111.30%
Additional Ratios	Year 1	Year 2	Year 3
Net Profit Margin	33.56%	34.60%	35.67%	N.A.
Return on Equity	55.80%	57.53%	59.31%	N.A.
Activity Ratios
Accounts Receivable Turnover	7.7	7.8	7.8	N.A.
Collection Days	100	100	100	N.A.
Inventory Turnover	32.4	34.02	35	N.A.
Accounts Payable Turnover	15.6	16	16.3	N.A.
Payment Days	27	27	27	N.A.
Total Asset Turnover	2.5	2.5	2.6	N.A.
Debt Ratios
Debt to Net Worth	-0.04	-0.03	-0.04	N.A.
Current Liab. to Liab.	1	1	1	N.A.
Liquidity Ratios
Net Working Capital	$244,000	$257,664	$272,093	N.A.
Interest Coverage	0	0	0	N.A.
Additional Ratios
Assets to Sales	0.85	0.87	0.89	N.A.
Current Debt/Total Assets	1%	0%	0%	N.A.
Acid Test	29	29.12	29.16	N.A.
Sales/Net Worth	2.1	2.2	2.2	N.A.
Dividend Payout	0	0	0	N.A.

FAQ

1. How do I start a seminar business?

For starting a seminar business you should first research how to conduct seminar for students. Then make business plan and execute it.

2. What are the 7 types of business plan?

The 7 types of business plans are: start-up, strategic, internal, operations, feasibility, and growth plans.

3. What are the 5 categories of business plan?

The 5 categories of business plan are: startup plan, standard plan, one-page plan, what-if plan, and expansion plan.

4. What are the 10 steps to creating a good business plan?

In this business plan on how to plan a business seminar, we have written in detail on all these 10 steps. These steps were expanded for starting a seminar business, but they can be adjusted to any other business of the relevant domain.

Download Seminar Business Plan Sample in pdf