Seminar business plan for starting your own business

Do you want to start a seminar business? A seminar business facilitates the hosting of seminars by providing services in preparing the venue, reaching out to the audience, and even helping in drafting presentations. 

The business is profitable as educational institutions, organizations, and small and large companies hold seminars almost every week. What is a plus is that to step into this business you don’t need to have specified knowledge, only good management skills would suffice. 

To help you in knowing how to start a seminar business, we’re providing a strategic and operational business plan for a seminar startup, Rise Along. Since you would need to make seminar production business plan to start your venture, you can benefit a lot from here.

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Executive Summary

2.1 The Business

Rise Along will be a seminar business based in Denver. The business will aim at facilitating its clients in planning, preparing for, and hosting seminars. Initially, the service area would remain confined to Denver. However, with the passage of three years, holding city seminars will also be facilitated.

2.2 Management of Seminar Business

Before starting a seminar business you must make seminar business model so that you could manage the business smoothly and effectively. To help you with making business plan seminar we are providing the one of Rise Along in this seminar business plan pdf. Here you would be able to see the personnel Rise Along hired to run the day-to-day operations of the business. In case you lack the expertise in making a management plan or whole business plan, you should consider hiring business plan professional services

2.3 Customers of Seminar Business

Usually, the customers of seminar businesses are the same for every startup. They are as follows:

  • Big Companies
  • Small Businesses  
  • Educational Institutes
  • Organizations

2.4 Business Target

Defining business targets whether you are making a plan for as simple an idea as driving school business plan is an important task. It helps you remain focused on areas that directly affect your goals. 

Our business targets are to meet the yearly target of rating, CSAT score, and market share. Our monetary goals for the first 3 years are shown in the following graph:

Seminar Business Plan Template - 3 Years Profit Forecast
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Company Summary

3.1 Company Owner

Rise Along will be owned by Chris Hawking. Chris is an MBA from the prestigious Harvard Business School. He possesses exceptional HR management skills and is known for winning various competitions in the entrepreneurship domain.

3.2 Why the seminar business is being started

Chris started the seminar business to earn money while doing a not-so-common business. He is a man who loves to remain aware and informed. Thus, by starting a seminar business, he found all he wanted on a single platform.

3.3 How the seminar business will be started

To understand how the seminar business can be started from scratch, you must read some business plan seminars. After that, you should make business plan seminar for your own startup while considering the following steps. 

Step1: Understand the Legal Requirements

The first step is to study the local and country-wise legal requirements for starting a seminar business. Following that, you’ll have to work out the conditions to fulfill registration and licensing requirements.

Step2: Make Business Plan

The second step is to start making a business plan if you do not already have it. If you had drafted a business plan before the first step, then you’ll only need to incorporate the conditions. 

Step3: Acquire the Resources 

Next, you have to start amassing all sorts of resources to run your business. This may include renting a space to run your startup, purchasing the equipment to host a seminar, and recruiting the staff to assist with the business functions.

Step4: Market and Be on the Web

The next step is to reach out to your target customers by exploiting all the available media and online platforms.

Step5: Establish Your Brand

Last, you have to efficiently manage day-to-day operations to establish the name of your business. This may include monitoring the operations yourself so that business goals are attained and investment is efficiently used.

Seminar Business Plan Template - Startup Cost
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    Start-up Expenses 
    Research and Development$10,000
    Expensed Equipment$51,900
    Start-up Assets$211,900
    Cash Required$181,000
    Start-up Inventory$35,100
    Other Current Assets$219,000
    Long-term Assets$211,300
    TOTAL ASSETS$858,300
    Total Requirements$1,128,600
    Start-up Expenses to Fund$270,300
    Start-up Assets to Fund$858,300
    Non-cash Assets from Start-up$1,105,300
    Cash Requirements from Start-up$119,200
    Additional Cash Raised$50,000
    Cash Balance on Starting Date$31,900
    TOTAL ASSETS$1,306,400
    Liabilities and Capital 
    Current Borrowing$0
    Long-term Liabilities$0
    Accounts Payable (Outstanding Bills)$49,500
    Other Current Liabilities (interest-free)$0
    Planned Investment$1,128,600
    Investor 1$0
    Investor 2$0
    Additional Investment Requirement$0
    Loss at Start-up (Start-up Expenses)$109,380
    TOTAL CAPITAL$1,237,980
    Total Funding$1,128,600

    Services of seminar business

    You must have a clear knowledge of the services you will be providing to your customers. Some of the services for this business might overlap with business plan for educational services and education consultant business plan. Therefore, it is essential to include your services and the expected sales against each service in your seminar business plan to have a clear idea of what you will be doing. In this seminar planning template on how to start seminar business, we are listing the services of Rise Along.

    Marc Jacobs

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    Great service. Good turnaround time and quality work. Thanks!

    ∙ Marc Jacobs
    • Hosting Seminars

    Our major service will be making all arrangements for hosting seminars. This will include devising steps to planning a seminar, making a checklist for hosting a seminar, and realizing the plan to host a successful seminar. 

    • Leasing the Equipment

    We will also be leasing the equipment required in seminars to our customers if they want to do the rest of the planning themselves. 

    • Providing Educational Support

    Since our seminars will mostly be related to educational activities, We will offer professional support in designing slideshows and other tasks. 

    • Catering

    We will also arrange for the catering and food serving as per the requirements of our customers.

    Marketing Analysis of seminar business

    Before making a business plan seminar bc you must thoroughly study about how to organize a successful seminar. If you are adding services like educational support and consultation, you’ll also need to analyze consulting seminars business plan with a special focus on how to create a seminar presentation. 


    Afterward, you would need to carry out a marketing analysis. It includes recognizing the groups of your target customers, studying market trends, and pricing and other policies of others in the market.

    To have complete knowledge of your target market, you are also advised to study business plan for a preschool and tutoring business plan. In this blog on how to start a seminar production business, we’re providing the marketing analysis of Rise Along, done specifically for seminar businesses.

    5.1 Market Trends

    The market trends for seminar businesses are favorable. Though webinars are increasingly becoming a preferred medium for small businesses, big corporates and government and non-government organizations still prefer to conduct offline seminars. According to IBISWorld, presently in the U.S., only conference planning businesses alone are holding a giant market size of $15 billion. When additional services are added, the business is expected to thrive more.

    5.2 Marketing Segmentation

    In this blog on how to set up a seminar business, we are providing marketing segmentation done for Rise Along. If you are specifically looking for how to conduct a seminar for students, you should also visit business plan English language school pdf.

    Seminar Business Plan Template - Marketing Segmentation

    UK Start-Up Visa Business Plan

    5.2.1 Big Companies

    Corporates and already-established companies are expected to avail of all of our services. To capture their attention and maintain long-term contact, we will reach out to them via in-person meetups by our sales executive.

    5.2.2 Small Businesses

    New startups and small businesses are also expected to contact us for holding conferences, and business seminars, as well as for professional guidance on creating content for seminars.

    5.2.3 Educational Institutes

    Educational institutions of both private and public nature are also likely to benefit from our services. 

    5.2.4 Organizations

    Government and non-governmental organizations are also expected to hire us for holding seminars on educational and awareness programs.

    Market Analysis       
    Potential CustomersGrowthYear 1Year 2Year 3Year 4Year 5CAGR
    Big Companies34%42,19050,62860,75472,90487,48510.00%
    Small Businesses27%39,14046,96856,36267,63481,16110.00%
    Educational Institutes22%27,22032,66439,19747,03656,44310.00%

    5.3 Business Target

    • Get hold of 20% market share by the end of the first 3 years
    • Achieve a CSAT score above 90 and maintain it
    • Maintain an average rating of 4.8 to 5 out of 5 on our online platforms

    5.4 Product Pricing

    Our prices are a little higher than those of our competitors. However, we still expect to get more customers than them due to our competitive advantages and highly targeting sales strategy.

    Marketing Strategy of seminar business

    For starting a seminar business and running it successfully, it is essential to reach out to a maximum no. of customers. In this seminar business plan pdf on how to start a seminar business we are providing details of the market strategy plan that Rise Along followed to gain a maximum customer base.

    6.1 Competitive Analysis

    • Our packages are highly customizable. Our clients can choose or drop any of our services as per their needs.
    • Attaining customer satisfaction is our topmost priority and a documented business goal. We have certain policies that are beneficial to customers even at the cost of the company’s profit.
    • Our sales strategy is carefully outlined to help us get more and more customers.
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    6.2 Sales Strategy

    • We will offer a 40% discount to all the big companies who come into a long-term agreement with us to always hire us for their seminars.
    • We will offer a 20% discount on catering services to customers who avail of any of the other 3 services.
    • We will provide a 60% discount on educational support services to the customers who hire us for holding seminars for the first three months of our launch.
    • We will advertise our startup via social media, print media, and in-person meetups with HR Managers of companies. 

    6.3 Sales Monthly

    Seminar Business Plan Template - Sales Monthly

    6.4 Sales Yearly

    Seminar Business Plan Template - Sales Yearly

    6.5 Sales Forecast

    Seminar Business Plan Template - Unit Sales
    Sales Forecast   
    Unit SalesYear 1Year 2Year 3
    Hosting Seminars675716758
    Equipment Leasing750795843
    Educational Support825875927
    TOTAL UNIT SALES2,9503,1273,315
    Unit PricesYear 1Year 2Year 3
    Hosting Seminars$650.00$754.00$874.64
    Equipment Leasing$550.00$638.00$740.08
    Educational Support$440.00$510.40$592.06
    Hosting Seminars$438,750.00 $539,487.00 $663,353.22
    Equipment Leasing$412,500.00 $507,210.00 $623,665.42
    Educational Support$363,000.00 $446,344.80 $548,825.57
    Catering$507,500.00 $624,022.00 $767,297.45
    TOTAL SALES$1,721,750.00 $2,117,063.80 $2,603,141.65
    Direct Unit CostsYear 1Year 2Year 3
    Hosting Seminars$150.00$165.00$173.25
    Equipment Leasing$115.00$126.50$132.83
    Educational Support$100.00$110.00$115.50
    Direct Cost of Sales   
    Hosting Seminars$101,250.00 $118,057.50 $131,398.00
    Equipment Leasing$86,250.00 $100,567.50 $111,931.63
    Educational Support$82,500.00 $96,195.00 $107,065.04
    Catering$119,000.00 $138,754.00 $154,433.20
    Subtotal Direct Cost of Sales$389,000.00 $453,574.00 $504,827.86

    Personnel plan of seminar business

    If you are wary of how to plan a seminar as a business you must realize it can only be done by having a talented, hard-working, and efficient workforce. In this free business plan seminar we’re providing the list of employees of Rise Along. We have also provided the expected average salaries in this seminar business plan so you could have an idea of the cost of retaining a skilled workforce.  

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    7.1 Company Staff

    Chris will be the CEO himself, the people he will hire are:

    • 1 Operation Manager
    • 1 Sales Manager
    • 1 Accountant 
    • 2 IT Experts 
    • 1 Social Media Manager
    • 1 Sales Executive
    • 4 Assistants
    • 2 Drivers

    7.2 Average Salary of Employees

     Personnel Plan   
     Year 1Year 2Year 3
    Operation Manager$32,400$35,640$39,204
    Sales Manager$23,550$25,905$28,496
    IT Experts$46,500$51,150$56,265
    Social Media Manager$23,550$25,905$28,496
    Sales Executive$23,550$25,905$28,496
    Total Salaries$322,100 $354,310 $389,741

    Financial Plan of seminar business

    To assess the financial cost of starting a seminar business, you are recommended to first study some business plan writing seminars. After that, you should hire a professional, and provide him with knowledge of all the resources and constraints you have for getting a 100% accurate financial plan.

    To give you an idea of what the financial section of consulting seminars business plan looks like, we are providing the one of Rise Along here. The profit and loss margins, balance sheet and projected cash flows for the first three years of the launch are provided to give you a clear and in-depth understanding.

    8.1 Important Assumptions

     General Assumptions   
     Year 1Year 2Year 3
    Plan Month123
    Current Interest Rate8.12%8.20%8.26%
    Long-term Interest Rate8.40%8.44%8.47%
    Tax Rate24.03%24.21%24.60%

    8.2 Break-even Analysis

    Seminar Business Plan Template - Break-even Analysis
     Break-Even Analysis 
    Monthly Units Break-even5340
    Monthly Revenue Break-even$132,500
    Average Per-Unit Revenue$231.00
    Average Per-Unit Variable Cost$0.62
    Estimated Monthly Fixed Cost$163,800

    8.3 Projected Profit and Loss

     Pro Forma Profit And Loss  
     Year 1Year 2Year 3
    Sales$1,721,750 $2,117,064 $2,603,142
    Direct Cost of Sales$389,000 $453,574 $504,828
    TOTAL COST OF SALES$389,000 $453,574 $504,828
    Gross Margin$1,332,750 $1,663,490 $2,098,314
    Gross Margin %77.41%78.58%80.61%
    Sales and Marketing and Other Expenses$145,000$148,000$156,000
    Leased Equipment$0$0$0
    Payroll Taxes$24,000$25,000$27,000
    Total Operating Expenses$501,300 $537,760 $583,641
    Profit Before Interest and Taxes$831,450$1,125,730$1,514,673
    Interest Expense$0$0$0
    Taxes Incurred$166,290$225,146$302,935
    Net Profit$665,160$900,584$1,211,738
    Net Profit/Sales38.63%42.54%46.55%

    8.3.1 Profit Monthly

    Seminar Business Plan Template - Profit Monthly

    8.3.2 Profit Yearly

    Seminar Business Plan Template - Profit Yearly
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    8.3.3 Gross Margin Monthly

    Seminar Business Plan Template - Gross Margin Monthly

    8.3.4 Gross Margin Yearly

    Seminar Business Plan Template - Gross Margin Yearly

    8.3.4 Gross Margin Yearly

    Seminar Business Plan Template - Projected Cash Flow
     Pro Forma Cash Flow   
    Cash ReceivedYear 1Year 2Year 3
    Cash from Operations   
    Cash Sales$51,000$55,080$59,486
    Cash from Receivables$22,000$23,760$25,661
    SUBTOTAL CASH FROM OPERATIONS$73,000 $79,570 $85,936
    Additional Cash Received   
    Sales Tax, VAT, HST/GST Received$0$0$0
    New Current Borrowing$0$0$0
    New Other Liabilities (interest-free)$0$0$0
    New Long-term Liabilities$0$0$0
    Sales of Other Current Assets$0$0$0
    Sales of Long-term Assets$0$0$0
    New Investment Received$0$0$0
    SUBTOTAL CASH RECEIVED$74,000 $79,000 $85,000
    ExpendituresYear 1Year 2Year 3
    Expenditures from Operations  
    Cash Spending$42,000$42,000$45,000
    Bill Payments$27,000$28,000$31,000
    SUBTOTAL SPENT ON OPERATIONS$69,000 $70,000 $76,000
    Additional Cash Spent   
    Sales Tax, VAT, HST/GST Paid Out$0$0$0
    Principal Repayment of Current Borrowing$0$0$0
    Other Liabilities Principal Repayment$0$0$0
    Long-term Liabilities Principal Repayment$0$0$0
    Purchase Other Current Assets$0$0$0
    Purchase Long-term Assets$0$0$0
    SUBTOTAL CASH SPENT$69,000 $74,520 $80,482
    Net Cash Flow$21,000$23,000$25,000
    Cash Balance$27,000$30,000$33,000

    8.5 Projected Balance Sheet

     Pro Forma Balance Sheet  
    AssetsYear 1Year 2Year 3
    Current Assets   
    Accounts Receivable$24,000$26,880$30,213
    Other Current Assets$1,000$1,000$1,000
    TOTAL CURRENT ASSETS$282,000 $315,840 $355,004
    Long-term Assets   
    Long-term Assets$10,000$10,000$10,000
    Accumulated Depreciation$19,400$21,728$24,444
    TOTAL LONG-TERM ASSETS$24,400 $27,328 $30,744
    TOTAL ASSETS$294,000 $329,280 $370,440
    Liabilities and CapitalYear 4Year 5Year 6
    Current Liabilities   
    Accounts Payable$18,700$20,944$23,541
    Current Borrowing$0$0$0
    Other Current Liabilities$0$0$0
    SUBTOTAL CURRENT LIABILITIES$19,000 $21,280 $23,919
    Long-term Liabilities$0$0$0
    TOTAL LIABILITIES$15,000 $16,800 $18,883
    Paid-in Capital$30,000$30,000$31,000
    Retained Earnings$53,000$57,770$63,547
    TOTAL CAPITAL$285,000 $310,650 $341,715
    TOTAL LIABILITIES AND CAPITAL$300,000 $329,280 $370,440
    Net Worth$293,400$319,806$351,787

    8.6 Business Ratios

     Ratio Analysis    
     Year 1Year 2Year 3INDUSTRY PROFILE
    Sales Growth7.25%8.03%8.90%3.00%
    Percent of Total Assets    
    Accounts Receivable9.21%10.20%11.31%9.80%
    Other Current Assets2.11%2.34%2.59%2.40%
    Total Current Assets149.80%151.00%152.00%158.00%
    Long-term Assets11.55%11.60%11.64%12.00%
    TOTAL ASSETS100.00%100.00%100.00%100.00%
    Current Liabilities4.90%4.94%4.98%4.34%
    Long-term Liabilities0.00%0.00%0.00%0.00%
    Total Liabilities7.59%7.65%7.72%7.38%
    NET WORTH100.45%101.25%102.19%110.00%
    Percent of Sales    
    Gross Margin94.60%97.15%99.87%99.00%
    Selling, General & Administrative Expenses93.56%96.09%98.78%97.80%
    Advertising Expenses1.52%1.56%1.60%1.40%
    Profit Before Interest and Taxes41.50%42.62%43.81%33.90%
    Main Ratios    
    Total Debt to Total Assets0.18%0.18%0.17%0.40%
    Pre-tax Return on Net Worth74.08%74.89%75.00%75.00%
    Pre-tax Return on Assets96.30%101.12%106.17%111.30%
    Additional RatiosYear 1Year 2Year 3 
    Net Profit Margin33.56%34.60%35.67%N.A.
    Return on Equity55.80%57.53%59.31%N.A.
    Activity Ratios    
    Accounts Receivable Turnover7.77.87.8N.A.
    Collection Days100100100N.A.
    Inventory Turnover32.434.0235N.A.
    Accounts Payable Turnover15.61616.3N.A.
    Payment Days272727N.A.
    Total Asset Turnover2.52.52.6N.A.
    Debt Ratios    
    Debt to Net Worth-0.04-0.03-0.04N.A.
    Current Liab. to Liab.111N.A.
    Liquidity Ratios    
    Net Working Capital$244,000$257,664$272,093N.A.
    Interest Coverage000N.A.
    Additional Ratios    
    Assets to Sales0.850.870.89N.A.
    Current Debt/Total Assets1%0%0%N.A.
    Acid Test2929.1229.16N.A.
    Sales/Net Worth2.12.22.2N.A.
    Dividend Payout000N.A.


    • How do I start a seminar business?

    For starting a seminar business you should first research how to conduct seminar for students. Then make a business plan and execute it.

    • What are the 7 types of a business plan?

    The 7 types of business plans are:

    1. Start-up
    2. Strategic
    3. Internal
    4. Operations
    5. Feasibility
    6. Growth plans
    7. What-if plans
    • What are the 5 categories of a business plan?

    The 5 categories of business plans are: startup plan, standard plan, one-page plan, what-if plan, and expansion plan.

    • What are the 10 steps to creating a good business plan?

    In this business plan on how to plan a business seminar, we have written all these 10 steps in detail. These steps were expanded for starting a seminar business, but they can be adjusted to any other business of the relevant domain.

    Download Seminar Business Plan Sample in pdf