Education Consulting Business Plan Sample

Do you want to start Education Consulting business plan?

You might wonder how to start an educational consulting business. In that case, you can take help from this education consulting business plan. Starting a consultation business doesn’t require many resources. You just need basic expertise in the domain.

So, if you have a fundamental understanding of the education sector, you can start this business. However, in order to create a successful venture, you’ll need a good business plan. For that purpose, you can refer to this document or any related business plan such as life coaching business plan, etc. You can also take help from the best business plan experts.

Executive Summary

2.1 The Business

Pro Learning will be an education consultation firm started by Harry Brown. The firm will aim to provide consultation services catering to the requirements of the clients in Stockton. The firm will provide a wide range of services for both students and educational institutes in the US.

2.2 Management of Education Consulting Company

Starting an educational consulting business requires appropriate management of the resources you possess. You can ensure this through an education consultant business plan. In this plan, you should mention all the technical as well as human resources you have along with your plans for their management.

In this strategic and operational business plan, all the requirements for business consulting education have been mentioned.

2.3 Customers of Education Consulting Company

The backbone of an education consulting business is its customers. Our customers will mainly be people who directly belong to the educational domain. They are identified as follows:

• Students
• Universities
• International Education Agents
• Schools

2.4 Business Target

Our primary goal is to become the most trusted place for all kinds of education-related consultancy services.

The financial targets that we want to achieve within the first few years of launch are demonstrated below:

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Company Summary

3.1 Company Owner

Harry Brown will own Pro Learning. Harry did his M. Ed two years ago. After that, he served as a freelance consultant to many clients. But he decided to expand his business and provide more services.

3.2 Why the Education Consulting company is being started

Harry observed that many schools around the Stockton area had a deficiency of adequate educational consultancy resources. Many able students needed guidance, but there was no one they could go to. Therefore, he decided to make use of his experience and start a consultancy firm.

3.3 How the Education Consulting company will be started

Step1: Plan Everything

A solid education consultant business plan is the first step in how to start an education consulting business. For developing your business plan, you can refer to this education business plan sample or any related business plan like business consulting business plan.

This sample educational consultant proposal can be used to guide the development of a business plan for any business because Harry decided to offer a wide variety of services.

Step2: Define the Brand

The next step in your journey is to advertise your business. You can do this by developing a brand. In your brand, you have to highlight your competitive advantage by listing your unique services and policies.

Step3: Establish Your Corporate Office

For the time being, Harry decided to rent out an office in Stockton. He will now put together a team and gather the technical equipment required.

Step4: Establish a Web Presence

Establishing a solid web presence is necessary when starting a business in this digital age. Keeping this in view, Harry created social media profiles of his business. He also had a simple website developed where clients could reach out.

Step5: Promote and Market

The last thing to do is develop a marketing plan and promote your business by following it.

Start-up Expenses
Legal	$156,000
Consultants	$0
Insurance	$23,000
Rent	$33,000
Research and Development	$10,000
Expensed Equipment	$36,000
Signs	$3,400
TOTAL START-UP EXPENSES	$261,400
Start-up Assets	$266,000
Cash Required	$369,000
Start-up Inventory	$39,000
Other Current Assets	$240,000
Long-term Assets	$287,000
TOTAL ASSETS	$1,201,000
Total Requirements	$1,462,400
START-UP FUNDING
Start-up Expenses to Fund	$261,400
Start-up Assets to Fund	$1,201,000
TOTAL FUNDING REQUIRED	$1,462,400
Assets
Non-cash Assets from Start-up	$1,506,000
Cash Requirements from Start-up	$125,000
Additional Cash Raised	$50,000
Cash Balance on Starting Date	$35,000
TOTAL ASSETS	$1,716,000
Liabilities and Capital
Liabilities	$18,000
Current Borrowing	$0
Long-term Liabilities	$0
Accounts Payable (Outstanding Bills)	$48,000
Other Current Liabilities (interest-free)	$0
TOTAL LIABILITIES	$66,000
Capital
Planned Investment	$1,462,400
Investor 1	$0
Investor 2	$0
Other	$0
Additional Investment Requirement	$0
TOTAL PLANNED INVESTMENT	$1,462,400
Loss at Start-up (Start-up Expenses)	$187,600
TOTAL CAPITAL	$1,650,000
TOTAL CAPITAL AND LIABILITIES	$1,716,000
Total Funding	$1,462,400

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Services of Education Consulting

Before you start education consulting business, you need to identify the services you will be providing to your clients. That way, you can develop your education consultant services business plan accordingly.

As Harry wanted to offer a wide variety of services through his business, so this education consulting business plan sample pdf can be used as a guide to writing any business plan. Even a mortgage lender business plan.

Below, we have described the education consulting services. So, if you want to know how to become an education consultant, you can take help from here.

• Education Counselling Service

The main service provided by Pro Learning will be education counseling for students. Students can book an appointment directly or through their institutes to gain the help and perspective they need. Our firm will help students:

• Realize their potential
• Understand their areas of aptitude
• Make an educated decision about their future learning

• Admission Procedure Help

Another important service of Pro Learning will be to guide students about the application procedures of the institutes of their choice. Many students shy away from applying to educational institutes because of the overwhelming and complex application procedure.

Pro Learning will:

• Guide students about application dates
• Help students plan out their application submission process
• Inform students about necessary academic and financial requirements
• Financial Advice

Pro Learning will also help students plan out their finances. And inform them of financial resources they can turn to if needed.

• Visa Assistance

Our firm will also handle visa applications and guide students throughout the whole process so that they are as efficient as possible.

Marketing Analysis of Education Consulting Company

Starting an educational consulting firm will require you to have an in-depth knowledge of the target market. You can gain this knowledge through a marketing analysis. A marketing plan for education consultancy business will help you identify your customers and competitors in a better way.

Conducting marketing analysis is an essential step in the steps to become an educational consultant. However, if you don’t know much about marketing analysis, you can take help from education business plan samples. You can also look to specialized documents like Harvard business school marketing plan template for a more in-depth understanding.

In this document, we have detailed the marketing analysis of Pro Learning.

5.1 Market Trends

According to IBISWorld, the education consultant market is valued at $2 billion. The industry is expected to increase at a steady rate of 2% or over in the next five years. It is because people have finally realized the importance of suitable education. So more and more people are turning towards professional consultancy services to boost their careers.

5.2 Marketing Segmentation

The customer groups of Pro Learning are as follows:

Business Plan for Investors

5.2.1 Students

Our primary services will be dedicated to helping students and coaching their academic path. They are expected to be our main customers and are expected to avail our resources the most. The services they are expected to use involve:

• Counseling for future academic opportunities
• Guide for choosing a career path
• Help in deciding and managing academic activities

5.2.2 Universities

Our second target customers will be universities and other institutes of higher education. We want to connect students with suitable universities. Thus, we are expected to partner with many universities throughout the year to provide them with a good candidate pool.

5.2.3 International Education Agents

We will also be partnering with international educational agents and connecting them with the universities in the US. So we expect them to avail our resources quite often as well.

5.2.4 Schools

Lastly, we will also reach out to schools to provide high school students counseling for deciding their future academic paths and careers.

Market Analysis
Potential Customers	Growth	Year 1	Year 2	Year 3	Year 4	Year 5	CAGR
Students	45%	40,000	44,000	48,400	53,240	58,564	10.00%
Universities	24%	21,000	23,100	25,410	27,951	30,746	10.00%
Education Agents	11%	24,000	26,400	29,040	31,944	35,138	10.00%
Schools	20%	22,000	24,200	26,620	29,282	32,210	11.00%
Total	100%	107,000	117,700	129,470	142,417	156,659	10%

5.3 Business Target

• To become the most sought out counseling service firm throughout Stockton
• To expand our services steadily and reach out to more schools
• To keep customer satisfaction rate above 95%
• To earn a profit margin of $30k per month by the end of our first year.

5.4 Product Pricing

Our prices will be very reasonable considering our main target audience is students. We will provide a greater range of services at the same price as our competitors.

Marketing Strategy of Education Consulting

To become prominent among the businesses for education consulting careers, you need to have a strong marketing strategy for educational consultancy. A good marketing strategy will help you highlight your competitive advantage to your customers. Therefore, it should be a part of your business plan.

Here, we have a sample business plan educational services that highlights the marketing strategy of Pro Learning. This is just an example. And you can use any business plan for guidance, may it be a  counseling private practice business plan.

6.1 Competitive Analysis

• We have excellent client care services available that will be ready to help our clients whenever they need them.
• We will implement a feedback system to improve our services for our clients.
• Our clients can contact us directly by phone. Or they can reach out to us through our website or social media platforms. This will allow them to easily book appointments from the comfort of their home.
• We will have timings for walk-in sessions where our first-time customers can just come and go through a session without needing to book an appointment.

6.2 Sales Strategy

• We will offer reduced prices and sales for our long-term customers
• We will provide cheaper and affordable packages for students.
• We will advertise through word of mouth, Google Ads, and social media.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan of Education Consulting

Any good sample educational consultant proposal includes employee hiring criterion. It’s because the success of a business, especially a consultancy business, depends on the employees and their behavior.

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7.1 Company Staff

• 1 Co Manager
• 4 B. Ed graduates to help with the workload
• 8 Career Specialists
• 1 Web Developer/ Mobile App Developer to manage online sites
• 1 Sales Executive to organize and promote sales
• 1 Accountant
• 1 Receptionist

7.2 Average Salary of Employees

Personnel Plan
	Year 1	Year 2	Year 3
Co Manager	$30,000	$33,000	$36,300
Graduates	$92,000	$101,200	$111,320
Career Specialistis	$190,000	$209,000	$229,900
Web Developer	$25,000	$27,500	$30,250
Sales Executives	$15,000	$16,500	$18,150
Accountant	$25,000	$27,500	$30,250
Receptionist	$20,000	$22,000	$24,200
Total Salaries	$397,000	$436,700	$480,370

Financial Plan of Education Consulting

To start education consulting business, you need much more than sales. The success of a business is ensured by a proper financial plan that is usually a part of education consulting business plan.

A financial plan allows you to manage your time and other resources efficiently in order to reap the benefits. It also helps you to analyze the degree of profitability or loss that your business is incurring.

In your financial plan, you need to identify the ways and plan how you will earn profits and pay up your expenses. The financial analysis of a company also helps to identify ways to reduce expenses and increase productivity.

Here we’re providing the detailed financial plan for Pro Learning. You can go through this document on any business plan, such as a business plan for electrical contractor to help you develop a financial plan.

8.1 Important Assumptions

General Assumptions
	Year 1	Year 2	Year 3
Plan Month	1	2	3
Current Interest Rate	8.12%	8.20%	8.26%
Long-term Interest Rate	8.40%	8.44%	8.47%
Tax Rate	24.03%	24.21%	24.60%
Other	0	0	0

8.2 Break-even Analysis

Break-Even Analysis
Monthly Units Break-even	5340
Monthly Revenue Break-even	$132,500
Assumptions:
Average Per-Unit Revenue	$231.00
Average Per-Unit Variable Cost	$0.62
Estimated Monthly Fixed Cost	$163,800

8.3 Projected Profit and Loss

Pro Forma Profit And Loss
	Year 1	Year 2	Year 3
Sales	$3,450,000	$4,242,120	$5,216,111
Direct Cost of Sales	$2,250,000	$2,623,500	$2,919,956
Other	$0	$0	$0
TOTAL COST OF SALES	$2,250,000	$2,623,500	$2,919,956
Gross Margin	$1,200,000	$1,618,620	$2,296,155
Gross Margin %	34.78%	38.16%	44.02%
Expenses
Payroll	$397,000	$436,700	$480,370
Sales and Marketing and Other Expenses	$145,000	$148,000	$156,000
Depreciation	$2,300	$2,350	$2,500
Leased Equipment	$0	$0	$0
Utilities	$2,900	$3,000	$3,100
Insurance	$2,100	$2,100	$2,100
Rent	$2,900	$3,000	$3,200
Payroll Taxes	$24,000	$25,000	$27,000
Other	$0	$0	$0
Total Operating Expenses	$576,200	$620,150	$674,270
Profit Before Interest and Taxes	$623,800	$998,470	$1,621,885
EBITDA	$623,800	$998,470	$1,621,885
Interest Expense	$0	$0	$0
Taxes Incurred	$124,760	$199,694	$324,377
Net Profit	$499,040	$798,776	$1,297,508
Net Profit/Sales	14.46%	18.83%	24.88%

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8.3.1 Profit Monthly

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

Pro Forma Cash Flow
Cash Received	Year 1	Year 2	Year 3
Cash from Operations
Cash Sales	$51,000	$55,080	$59,486
Cash from Receivables	$22,000	$23,760	$25,661
SUBTOTAL CASH FROM OPERATIONS	$73,000	$79,570	$85,936
Additional Cash Received
Sales Tax, VAT, HST/GST Received	$0	$0	$0
New Current Borrowing	$0	$0	$0
New Other Liabilities (interest-free)	$0	$0	$0
New Long-term Liabilities	$0	$0	$0
Sales of Other Current Assets	$0	$0	$0
Sales of Long-term Assets	$0	$0	$0
New Investment Received	$0	$0	$0
SUBTOTAL CASH RECEIVED	$74,000	$79,000	$85,000
Expenditures	Year 1	Year 2	Year 3
Expenditures from Operations
Cash Spending	$42,000	$42,000	$45,000
Bill Payments	$27,000	$28,000	$31,000
SUBTOTAL SPENT ON OPERATIONS	$69,000	$70,000	$76,000
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out	$0	$0	$0
Principal Repayment of Current Borrowing	$0	$0	$0
Other Liabilities Principal Repayment	$0	$0	$0
Long-term Liabilities Principal Repayment	$0	$0	$0
Purchase Other Current Assets	$0	$0	$0
Purchase Long-term Assets	$0	$0	$0
Dividends	$0	$0	$0
SUBTOTAL CASH SPENT	$69,000	$74,520	$80,482
Net Cash Flow	$21,000	$23,000	$25,000
Cash Balance	$27,000	$30,000	$33,000

 

8.5 Projected Balance Sheet

Pro Forma Balance Sheet
Assets	Year 1	Year 2	Year 3
Current Assets
Cash	$275,000	$308,000	$338,800
Accounts Receivable	$24,000	$26,880	$30,213
Inventory	$4,300	$4,816	$4,900
Other Current Assets	$1,000	$1,000	$1,000
TOTAL CURRENT ASSETS	$282,000	$315,840	$355,004
Long-term Assets
Long-term Assets	$10,000	$10,000	$10,000
Accumulated Depreciation	$19,400	$21,728	$24,444
TOTAL LONG-TERM ASSETS	$24,400	$27,328	$30,744
TOTAL ASSETS	$294,000	$329,280	$370,440
Liabilities and Capital	Year 4	Year 5	Year 6
Current Liabilities
Accounts Payable	$18,700	$20,944	$23,541
Current Borrowing	$0	$0	$0
Other Current Liabilities	$0	$0	$0
SUBTOTAL CURRENT LIABILITIES	$19,000	$21,280	$23,919
Long-term Liabilities	$0	$0	$0
TOTAL LIABILITIES	$15,000	$16,800	$18,883
Paid-in Capital	$30,000	$30,000	$31,000
Retained Earnings	$53,000	$57,770	$63,547
Earnings	$193,400	$210,806	$231,887
TOTAL CAPITAL	$285,000	$310,650	$341,715
TOTAL LIABILITIES AND CAPITAL	$300,000	$329,280	$370,440
Net Worth	$293,400	$319,806	$351,787

 

8.6 Business Ratios

Ratio Analysis
	Year 1	Year 2	Year 3	INDUSTRY PROFILE
Sales Growth	7.25%	8.03%	8.90%	3.00%
Percent of Total Assets
Accounts Receivable	9.21%	10.20%	11.31%	9.80%
Inventory	5.39%	5.97%	6.62%	9.90%
Other Current Assets	2.11%	2.34%	2.59%	2.40%
Total Current Assets	149.80%	151.00%	152.00%	158.00%
Long-term Assets	11.55%	11.60%	11.64%	12.00%
TOTAL ASSETS	100.00%	100.00%	100.00%	100.00%
Current Liabilities	4.90%	4.94%	4.98%	4.34%
Long-term Liabilities	0.00%	0.00%	0.00%	0.00%
Total Liabilities	7.59%	7.65%	7.72%	7.38%
NET WORTH	100.45%	101.25%	102.19%	110.00%
Percent of Sales
Sales	100.00%	100.00%	100.00%	100.00%
Gross Margin	94.60%	97.15%	99.87%	99.00%
Selling, General & Administrative Expenses	93.56%	96.09%	98.78%	97.80%
Advertising Expenses	1.52%	1.56%	1.60%	1.40%
Profit Before Interest and Taxes	41.50%	42.62%	43.81%	33.90%
Main Ratios
Current	34	35	36	32
Quick	33	33.8	34.645	33
Total Debt to Total Assets	0.18%	0.18%	0.17%	0.40%
Pre-tax Return on Net Worth	74.08%	74.89%	75.00%	75.00%
Pre-tax Return on Assets	96.30%	101.12%	106.17%	111.30%
Additional Ratios	Year 1	Year 2	Year 3
Net Profit Margin	33.56%	34.60%	35.67%	N.A.
Return on Equity	55.80%	57.53%	59.31%	N.A.
Activity Ratios
Accounts Receivable Turnover	7.7	7.8	7.8	N.A.
Collection Days	100	100	100	N.A.
Inventory Turnover	32.4	34.02	35	N.A.
Accounts Payable Turnover	15.6	16	16.3	N.A.
Payment Days	27	27	27	N.A.
Total Asset Turnover	2.5	2.5	2.6	N.A.
Debt Ratios
Debt to Net Worth	-0.04	-0.03	-0.04	N.A.
Current Liab. to Liab.	1	1	1	N.A.
Liquidity Ratios
Net Working Capital	$244,000	$257,664	$272,093	N.A.
Interest Coverage	0	0	0	N.A.
Additional Ratios
Assets to Sales	0.85	0.87	0.89	N.A.
Current Debt/Total Assets	1%	0%	0%	N.A.
Acid Test	29	29.12	29.16	N.A.
Sales/Net Worth	2.1	2.2	2.2	N.A.
Dividend Payout	0	0	0	N.A.

FAQ

1. How do I start an educational consulting business?

If you are wondering how to start an education consulting business, you can do it by writing a sample educational consultant proposal. You can refer to any business proposal such as business plan computer software for guidance.

2. How much do educational consultants make?

If you are wondering how much do educational consultants make, then on average, an educational consultant makes $65k per year. But the salary may vary depending on the scale of the business and the job post.

3. What is the average cost of an educational consultant?

On average, an educational consultant charges $85 to $200 per hour. The rates will be dependent on the services required and the scale of the business.

Download Education Consulting Business Plan Sample in pdf