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MAR.03, 2021

Computer Software Business Plan Sample

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    Computer software business plan for starting your own company

    Do you want to start a computer software business? Well, the business has immense demand these days. Firstly, because of the introduction of software that enhance business efficiency and productivity. And second, due to the coronavirus that has made people work from home.

    Starting this business doesn’t require you to occupy a large space. However, the startup costs are still high. Mainly because of the costs of software and the salaries of software experts.

    To make sure that your business is started and run efficiently, you must create a business plan computer software. To help you in making an accurate business continuity plan computer software company for your business, we’re providing here a business plan for software product. This sample business plan software for mac and pc is written for a computer software startup, Tech Solutions.

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    Computer Software Business Plan Summary

    2.1 The Business

    Tech Solutions will be a registered and insured computer software business. The business will provide all sorts of management, business, engineering, analytics, and computer repair software. The company will also offer software that allows integration with hardware devices. Moreover, some hardware accessories will also be sold by the company.

    In this business plan sample of an online computer repair and sales of hardware and software, we’ll be providing all details of Tech Solutions for your guidance.

    2.2 Management of Computer Software Company

    To ensure the smooth and successful running of your business, it is essential to first create a business plan template for computer software. In your computer software reseller business plan, you should mention all details of how you will establish your business, hire the staff, purchase the inventory, and software for reselling. Moreover, it should explain a proper management structure that will allow you to cater to unexpected orders, staff problems, and financial issues.

    2.3 Customers of Computer Software Company

    Tech Solutions identified the following groups of people as its target customers:

    • Companies & Businesses
    • Engineering Schools
    • Others (Retail Stores & General Public)

    2.4 Business Target

    We aim to earn and maintain a CSAT score above 90% within a year of our launch. Financially, we aim at earning a profit margin of $32.3k per month by the end of the three years of our launch.

    Computer Software Business Plan Sample - 3 Years Profit Forecast

    Bank/SBA Business Plan
    Document for raising debt funding from financial institutions to meet the expectations of the banks, SBA, and government agencies.

    Company Summary

    3.1 Company Owner

    Tech Solutions will be owned by Dustin Grant. Dustin is a software engineer who has also acquired a master’s degree in business administration after his graduation. He has worked in a software firm for two years but eventually decided to start his own business plan for software product.

    3.2 Why the computer software business is being started

    Dustin started the computer software business to be an entrepreneur and earn huge profits. Throughout his academic and service years, he remained associated with software businesses. Therefore, at the time of starting his own business plan for software product, he believed the computer software business to be the best choice for him.

    3.3 How the pc software business will be started

    Step1: Develop computer hardware and software business plan

    The first step to start this business would be to create a computer software and technology business plan. Dustin had adequate knowledge to develop the business continuity plan for computer software company, therefore he did the task himself. If you think that you don’t possess the required skillset to develop a business plan software for apple computers or any other relevant service, you must hire a professional for doing so.

    Step2: Define your brand

    After planning everything about your business plan for software product, you should step into the execution phase. This is the time to acquire licenses, registrations, inventory, and required software and hardware. Meanwhile, you should define your business values and services so that people can know about you.

    Step3: Start the recruitment

    The next step is to recruit the most component and skillful employees for your business plan for software product. A good approach is to also give them a few months of training so that they can learn to collaborate with each other.

    Step4: Promote & market

    After establishing your workplace and workforce, the next step is to promote your competitive advantages.

    Step5: Establish a web presence

    A strong web presence is inevitable for a software company. Since software services can be provided online, your customers are more likely to search about you on Google. Therefore, to offer your services on a wider scale, it is a must to establish a strong online presence.

    Computer Software Business Plan Sample - Startup Cost

    Start-up Expenses  
    Legal $230,000
    Consultants $0
    Insurance $31,000
    Rent $25,000
    Research and Development $34,000
    Expensed Equipment $55,000
    Signs $4,000
    TOTAL START-UP EXPENSES $379,000
    Start-up Assets $356,000
    Cash Required $370,000
    Start-up Inventory $56,000
    Other Current Assets $250,000
    Long-term Assets $280,000
    TOTAL ASSETS $1,312,000
    Total Requirements $1,691,000
    START-UP FUNDING
    Start-up Expenses to Fund $379,000
    Start-up Assets to Fund $1,312,000
    TOTAL FUNDING REQUIRED $1,691,000
    Assets
    Non-cash Assets from Start-up $1,724,000
    Cash Requirements from Start-up $384,000
    Additional Cash Raised $61,000
    Cash Balance on Starting Date $33,200
    TOTAL ASSETS $2,202,200
    Liabilities and Capital
    Liabilities $30,000
    Current Borrowing $0
    Long-term Liabilities $0
    Accounts Payable (Outstanding Bills) $44,000
    Other Current Liabilities (interest-free) $0
    TOTAL LIABILITIES $74,000
    Capital
    Planned Investment $1,691,000
    Investor 1 $0
    Investor 2 $0
    Other $0
    Additional Investment Requirement $0
    TOTAL PLANNED INVESTMENT $1,691,000
    Loss at Start-up (Start-up Expenses) $437,200
    TOTAL CAPITAL $2,128,200
    TOTAL CAPITAL AND LIABILITIES $2,202,200
    Total Funding $1,691,000
    Any questions? Get in Touch!

    Products of Computer Software Company

    In your computer software retail business plan, you should also include the services you want to offer. To decide your services, you should study some guide to writing a computer software business plan examples. This will give you a broader idea of what other people are offering in the domain.

    The products offered by Tech Solutions are provided below:

    • Business Intelligence Tools/ Software
      We will offer business intelligent software to help the companies in boosting their business efficiency. Our software offerings to provide visual analytics, data visualization, and interactive dashboarding for your business plan for software product are given below:

      • Billing Software
      • Asset Management software
      • Datapine
      • Clear Analytics
      • Metric Insights
      • SAP BusinessObjects
    • Enterprise Management Software
      To help businesses and organization in managing and integrating their projects, operations, and finances, we’ll offer the following software:

      • StudioCloud
      • Timely
      • Scoro
      • Odoo
      • Netsuite
    • Engineering Software
      We will also offer software that are used in engineering and process control. In the beginning, we’ll be providing software related to civil, mechanical, software, and electrical engineering. This service will also include the provision of general database software.

      • AutoCad
      • Autodesk Revit
      • MATLAB
      • Solid Edge
      • Rhino
      • HEC-HMS
      • ETAP
      • LabVIEW
      • JavaScript and more.
    • Computer Hardware Accessories
      Our last service will be to provide general computer hardware accessories. Major offerings in this domain will include:

      • Network Interface Cards
      • Monitor
      • Expansion cards
      • Power supply unit
      • Motherboard
      • Optical disc drive
      • Microprocessor
      • Hard disk drive and more.

    Marketing Analysis of Computer Software Business

    Your business plan for computer software is incomplete unless you have done a detailed marketing analysis in it. Since purchasing software and hiring the persons who can run those software is a costly operation. Therefore, it is a must for you to purchase only the software that are demanded by your target customers. Knowing your target market will help you in understanding which type of software you should acquire. Moreover, by analyzing customers’ buying patterns you can figure out whether or not you should purchase a certain software.

    In this computer programs business plan we’re providing the market analysis done for Tech Solutions. Dustin carried out a detailed marketing analysis before developing business plan software for mac computers and other devices. His special focus was to offer software products that weren’t offered by his market competitors.

    5.1 Market Trends

    The market stats for computer software-related companies are extremely good. According to IBISWorld, market size of $564bn is held just by online computer software sellers in the United States. The trends for business analytics software businesses are also highly encouraging. According to the same source, more than 4.5k such businesses are running in the United States successfully. The business has grown by 22.8% in the past five years, from 2016 to 2021. And is expected to grow more by 13.3% in 2021 alone.

    5.2 Marketing Segmentation

    The groups of target customers identified by Tech Solutions are provided in this computer software business plan sample.

    Computer Software Business Plan Sample - Marketing Segmentation

    5.2.1 Companies/ Businesses & Organizations

    The first group of our target customers will comprise organizations and enterprises that need management and cloud-based intelligent software to manage their business plan for software product. They are expected to be our potential customers as they will need the latest software support to enhance their productivity.

    5.2.2 Engineering Schools & Firms

    The second group of our target customers will be the universities and firms that make use of engineering software. They may include design engineering firms, software firms, and manufacturing firms.

    5.2.3 Others

    The third category includes all other people and businesses who may need software and hardware. For example, retail stores are expected to get billing software from us. High school students are believed to purchase hardware accessories from us etc.

    Market Analysis
    Potential Customers Growth Year 1 Year 2 Year 3 Year 4 Year 5 CAGR
    Companies/ Businesses & Organizations 43% 55,000 57,000 58,000 59,000 60,000 10.00%
    Engineering Schools & Firms 37% 38,000 39,000 40,000 41,000 42,000 10.00%
    Others 20% 25,000 26,000 27,000 28,000 29,000 11.00%
    Total 100% 118,000 122,000 125,000 128,000 131,000 10%

    5.3 Business Target

    Any questions? Get in Touch

    Our business targets are

    • To achieve a Net Promoter Score above 50 by the end of the two years of our launch.
    • To earn and maintain a CSAT score above 90% within a year of our launch.
    • To earn a net profit margin of $32.3k per month by the end of the third year
    • To achieve and maintain an average ranking above 4.75 throughout our service years.

    5.4 Product Pricing

    Our prices are a little higher as compared to our market competitors. It is because of the continuous software support and training we’ll be providing free of cost.

    Marketing Strategy of Computer Software Business

    In your business plan computer software company you should also include the ways, you will adopt to outperform your competitors. Ideally, you should analyze your competitive benefits, sales business strategy, and forecasted sales in this part of computer software training business plan.

    6.1 Competitive Analysis

    1. Our biggest competitive benefit is that we’re providing free training to our customers. People who will purchase software from us will be given 10-12 days of training so that they can use all the features of the software.
    2. We are highly customer-oriented. Our collaborative staff will remain in touch with you to provide you expert advice whenever you face any technical issues with the provided software.
    3. Our software offerings are more than all of our competitors. Therefore, we expect to get more customers than them.

    6.2 Sales Strategy

    • We’ll establish a strong web and social media presence to reach out to a wider audience.
    • To advertise our services, we’ll make use of Google Local ads service, and local newspaper.
    • We’ll send our sales executive to several companies and organizations to let them know about us.
    • We’ll provide a 20% discount on all of our software for the first month of our launch.
    • We’ll provide a 30% discount on all of our hardware products for the first two months of our launch.

    6.3 Sales Monthly

    Computer Software Business Plan Sample - Sales Monthly

    6.4 Sales Yearly

    Computer Software Business Plan Sample - Sales Yearly

    6.5 Sales Forecast

    Computer Software Business Plan Sample - Unit Sales

    Any questions? Get in Touch!
    Sales Forecast      
    Unit Sales Year 1 Year 2 Year 3
    Business Intelligence Tools/ Software 53,000 56,180 59,551
    Enterprise Management Software 49,000 51,940 55,056
    Engineering Software 39,000 41,340 43,820
    Computer Hardware Accessories 23,000 24,380 25,843
    TOTAL UNIT SALES 164,000 173,840 184,270
    Unit Prices Year 1 Year 2 Year 3
    Business Intelligence Tools/ Software $63.00 $73.08 $84.77
    Enterprise Management Software $59.00 $68.44 $79.39
    Engineering Software $52.00 $60.32 $69.97
    Computer Hardware Accessories $40.00 $46.40 $53.82
    Sales
    Business Intelligence Tools/ Software $3,339,000.00 $4,105,634.40 $5,048,288.06
    Enterprise Management Software $2,891,000.00 $3,554,773.60 $4,370,949.62
    Engineering Software $2,028,000.00 $2,493,628.80 $3,066,165.97
    Computer Hardware Accessories $920,000.00 $1,131,232.00 $1,390,962.87
    TOTAL SALES $9,178,000.00 $11,285,268.80 $13,876,366.52
    Direct Unit Costs Year 1 Year 2 Year 3
    Business Intelligence Tools/ Software $61.00 $70.00 $80.00
    Enterprise Management Software $57.00 $65.00 $75.00
    Engineering Software $50.00 $57.00 $65.00
    Computer Hardware Accessories $38.00 $43.00 $49.00
    Direct Cost of Sales
    Business Intelligence Tools/ Software $3,233,000.00 $3,932,600.00 $4,764,064.00
    Enterprise Management Software $2,793,000.00 $3,376,100.00 $4,129,230.00
    Engineering Software $1,950,000.00 $2,356,380.00 $2,848,326.00
    Computer Hardware Accessories $874,000.00 $1,048,340.00 $1,266,297.20
    Subtotal Direct Cost of Sales $8,850,000.00 $10,713,420.00 $13,007,917.20

    Personnel plan

    The skills and performance of your employees are the things that will impact your business impression in the long run. To make your startup a success, it is essential to hire your employees with great care. And develop a human resource management plan to help them improve over time.

    In this computer hardware software business plan, we’re providing the personnel plan of Tech Solutions.

    7.1 Company Staff

    Dustin will hire the following employees for his business:

    • 1 Co-Manager to manage the company’s operations
    • 4 Software Engineers to develop software and train people
    • 2 IT Experts to maintain IT systems
    • 2 Computer Technicians to help maintain the machinery
    • 2 Sales Executives to discover new ventures for the company
    • 1 Accountant to maintain financial records
    • 1 Store Manager to manage hardware sales
    • 2 Drivers

    7.2 Average Salary of Employees

     Personnel Plan      
    Year 1 Year 2 Year 3
    Co-Manager $14,000 $15,400 $16,940
    Software Engineers $68,000 $74,800 $82,280
    IT Experts $28,000 $30,800 $33,880
    Computer Technicians $20,000 $22,000 $24,200
    Sales Executives $9,000 $9,900 $10,890
    Accountant $9,000 $9,900 $10,890
    Store Manager $9,000 $9,900 $10,890
    Drivers $16,000 $17,600 $19,360
    Total Salaries $173,000 $190,300 $209,330

    Financial Plan

    Though opening a computer software business doesn’t require you to rent a large space or procure huge inventory, still, the costs of starting and running this business are high. It is because many business software are very expensive especially those which are cloud-based and agile. And secondly, the salaries of highly expert software engineers are also high. Therefore, the finances of this business plan for software product need to be managed.

    The best way for managing your finances, investments, profits, and losses is to develop a financial plan. In this computer software business plan sample we’re providing the financial plan that Dustin developed for Tech Solutions.

    8.1 Important Assumptions

     General Assumptions      
    Year 1 Year 2 Year 3
    Plan Month 1 2 3
    Current Interest Rate 8.12% 8.16% 8.23%
    Long-term Interest Rate 8.30% 8.37% 8.43%
    Tax Rate 23.99% 24.55% 25.01%
    Other 0 0 0

    8.2 Break-even Analysis

    Computer Software Business Plan Sample - Break-even Analysis

     Break-Even Analysis  
    Monthly Units Break-even 5344
    Monthly Revenue Break-even $133,900
    Assumptions:
    Average Per-Unit Revenue $235.00
    Average Per-Unit Variable Cost $0.67
    Estimated Monthly Fixed Cost $161,660

    8.3 Projected Profit and Loss

     Pro Forma Profit And Loss      
    Year 1 Year 2 Year 3
    Sales $9,178,000 $11,285,269 $13,876,367
    Direct Cost of Sales $8,850,000 $10,713,420 $13,007,917
    Other $0 $0 $0
    TOTAL COST OF SALES $8,850,000 $10,713,420 $13,007,917
    Gross Margin $328,000 $571,849 $868,449
    Gross Margin % 3.57% 5.07% 6.26%
    Expenses
    Payroll $173,000 $190,300 $209,330
    Sales and Marketing and Other Expenses $132,000 $130,000 $131,000
    Depreciation $2,300 $2,400 $2,440
    Leased Equipment $0 $0 $0
    Utilities $2,900 $3,000 $3,100
    Insurance $1,900 $2,000 $2,080
    Rent $2,900 $3,000 $3,100
    Payroll Taxes $31,000 $32,000 $33,000
    Other $0 $0 $0
    Total Operating Expenses $346,000 $362,700 $384,050
    Profit Before Interest and Taxes ($18,000) $209,149 $484,399
    EBITDA ($18,000) $209,149 $484,399
    Interest Expense $0 $0 $0
    Taxes Incurred ($3,600) $41,830 $96,880
    Net Profit ($14,400) $167,319 $387,519
    Net Profit/Sales -0.16% 1.48% 2.79%

    8.3.1 Profit Monthly

    Computer Software Business Plan Sample - Profit Monthly

    8.3.2 Profit Yearly

    Computer Software Business Plan Sample - Profit Yearly

    8.3.3 Gross Margin Monthly

    Computer Software Business Plan Sample - Gross Margin Monthly

    8.3.4 Gross Margin Yearly

    Computer Software Business Plan Sample - Gross Margin Yearly

    8.4 Projected Cash Flow

    Computer Software Business Plan Sample - Projected Cash Flow

     Pro Forma Cash Flow      
    Cash Received Year 1 Year 2 Year 3
    Cash from Operations
    Cash Sales $56,000 $60,480 $65,318
    Cash from Receivables $18,000 $19,440 $20,995
    SUBTOTAL CASH FROM OPERATIONS $74,000 $80,660 $87,113
    Additional Cash Received
    Sales Tax, VAT, HST/GST Received $0 $0 $0
    New Current Borrowing $0 $0 $0
    New Other Liabilities (interest-free) $0 $0 $0
    New Long-term Liabilities $0 $0 $0
    Sales of Other Current Assets $0 $0 $0
    Sales of Long-term Assets $0 $0 $0
    New Investment Received $0 $0 $0
    SUBTOTAL CASH RECEIVED $75,000 $81,000 $88,000
    Expenditures Year 1 Year 2 Year 3
    Expenditures from Operations
    Cash Spending $39,000 $40,000 $42,000
    Bill Payments $23,000 $24,000 $25,000
    SUBTOTAL SPENT ON OPERATIONS $62,000 $64,000 $67,000
    Additional Cash Spent
    Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
    Principal Repayment of Current Borrowing $0 $0 $0
    Other Liabilities Principal Repayment $0 $0 $0
    Long-term Liabilities Principal Repayment $0 $0 $0
    Purchase Other Current Assets $0 $0 $0
    Purchase Long-term Assets $0 $0 $0
    Dividends $0 $0 $0
    SUBTOTAL CASH SPENT $62,000 $66,960 $72,317
    Net Cash Flow $13,800 $14,500 $15,900
    Cash Balance $27,700 $28,100 $29,000

    8.5 Projected Balance Sheet

     Pro Forma Balance Sheet      
    Assets Year 1 Year 2 Year 3
    Current Assets
    Cash $288,000 $322,560 $354,816
    Accounts Receivable $27,300 $30,576 $34,367
    Inventory $4,000 $4,480 $4,900
    Other Current Assets $1,000 $1,000 $1,000
    TOTAL CURRENT ASSETS $294,300 $329,616 $370,488
    Long-term Assets
    Long-term Assets $10,000 $10,000 $10,000
    Accumulated Depreciation $18,400 $20,608 $23,184
    TOTAL LONG-TERM ASSETS $22,000 $24,640 $27,720
    TOTAL ASSETS $298,000 $333,760 $375,480
    Liabilities and Capital Year 4 Year 5 Year 6
    Current Liabilities
    Accounts Payable $19,000 $21,280 $23,919
    Current Borrowing $0 $0 $0
    Other Current Liabilities $0 $0 $0
    SUBTOTAL CURRENT LIABILITIES $15,600 $17,472 $19,639
    Long-term Liabilities $0 $0 $0
    TOTAL LIABILITIES $15,200 $17,024 $19,135
    Paid-in Capital $31,000 $32,000 $33,000
    Retained Earnings $57,600 $62,784 $69,062
    Earnings $208,000 $226,720 $249,392
    TOTAL CAPITAL $277,600 $302,584 $332,842
    TOTAL LIABILITIES AND CAPITAL $292,800 $333,760 $375,480
    Net Worth $275,100 $299,859 $329,845

    8.6 Business Ratios

     Ratio Analysis        
    Year 1 Year 2 Year 3 INDUSTRY PROFILE
    Sales Growth 7.05% 7.81% 8.66% 3.00%
    Percent of Total Assets
    Accounts Receivable 9.22% 10.22% 11.32% 9.80%
    Inventory 5.34% 5.92% 6.56% 9.90%
    Other Current Assets 2.11% 2.34% 2.59% 2.40%
    Total Current Assets 150.00% 151.00% 152.00% 158.00%
    Long-term Assets 11.85% 11.90% 11.93% 12.00%
    TOTAL ASSETS 100.00% 100.00% 100.00% 100.00%
    Current Liabilities 4.61% 4.65% 4.69% 4.34%
    Long-term Liabilities 0.00% 0.00% 0.00% 0.00%
    Total Liabilities 7.33% 7.39% 7.46% 7.38%
    NET WORTH 101.10% 101.91% 102.85% 110.00%
    Percent of Sales
    Sales 100.00% 100.00% 100.00% 100.00%
    Gross Margin 94.88% 97.44% 100.17% 99.00%
    Selling, General & Administrative Expenses 93.12% 95.63% 98.31% 97.80%
    Advertising Expenses 1.62% 1.66% 1.71% 1.40%
    Profit Before Interest and Taxes 41.28% 42.39% 43.58% 33.90%
    Main Ratios
    Current 36 37 38 32
    Quick 32 33.6 34.44 33
    Total Debt to Total Assets 0.20% 0.19% 0.18% 0.40%
    Pre-tax Return on Net Worth 74.77% 75.30% 75.80% 75.00%
    Pre-tax Return on Assets 93.81% 98.50% 103.43% 111.30%
    Additional Ratios Year 1 Year 2 Year 3
    Net Profit Margin 33.66% 34.70% 35.78% N.A.
    Return on Equity 56.11% 57.85% 59.64% N.A.
    Activity Ratios
    Accounts Receivable Turnover 7.7 7.8 7.9 N.A.
    Collection Days 100 100 100 N.A.
    Inventory Turnover 33.2 34.86 35 N.A.
    Accounts Payable Turnover 16.2 16.3 16.3 N.A.
    Payment Days 27 27 27 N.A.
    Total Asset Turnover 2.3 2.4 2.4 N.A.
    Debt Ratios
    Debt to Net Worth -0.03 -0.03 -0.04 N.A.
    Current Liab. to Liab. 1 1 1 N.A.
    Liquidity Ratios
    Net Working Capital $237,740 $251,053 $265,112 N.A.
    Interest Coverage 0 0 0 N.A.
    Additional Ratios
    Assets to Sales 0.82 0.84 0.86 N.A.
    Current Debt/Total Assets 1% 0% 0% N.A.
    Acid Test 28.01 28.4 28.8 N.A.
    Sales/Net Worth 2.1 2.1 2.2 N.A.
    Dividend Payout 0 0 0 N.A.

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