Fabric Store Business Plan Sample

Fabric store business plan for starting your own business

Are you looking for how to start a fabric store online? A fabric store manufactures various types of fabrics. Depending on the business model, the fabric may be designed for indoor wear as well as for outdoor.

The business is profitable and has immense opportunities for research and improvement. However, to make sure that your startup yields the desired profit, it is required to make a detailed business plan, first.

To assist you in making one, we are providing sample business plan for a fabric store ‘Clara Fabrics’. If you are opening up a franchise then you must also read business plan for a franchise.

Executive Summary

2.1 The Business

Clara Fabrics will be an online fabric store, however, for manufacturing operations, the business will be based in San Jose. Besides, the fabric that is used for making daily wearables and clothes, the business will manufacture fabric for house accessories such as curtains, table tops, bed sheets, and sportswear.

2.2 Management of fabric store

Without efficient management, your business is bound to doom no matter how much you invest. Therefore, you must thoroughly study how to start a textile company. Clara Fabrics will hire managers, technical assistants, and other staff in hierarchical positions to ensure the smooth working of the manufacturing and sales branch.

Before opening a fabric store, it is essential to devise a fabric store business plan to ensure that you manage each aspect of your business well. You are recommended to hire business plan consulting service for the purpose. To have a general idea of how to start a fabric store you can take help from this blog.

2.3 Customers of the fabric store

The following groups can be the potential customers of Clara Fabrics.

• Individuals
• Families
• Textile Stores
• Hotels & Motels

2.4 Business Target

Our business target is to establish a good name among all our competitors. Moreover, we aim to boost our sales every month while also maintaining a customer satisfaction score above 95. The financial targets are elaborated in the following graph.

Company Summary

3.1 Company Owner

Clara Mike will be the owner of Clara Fabrics. Clara is a textile engineer. She is known for her excellent management skills and knowledge of innovations in the textile industry.

3.2 Why the fabric store is being started

Clara is starting a fabric store because of her exceptional ideas and research on designing super fine fabric. If she had opted for joining a company as an employee or even manager, she would not have been able to implement her ideas. Therefore she opted for opening a fabric shop herself.

3.3 How the fabric store will be started

Step1: Research and Plan

The first step is to do thorough research on how to start a fabric business. Following it, you’ll need to develop your business plan that covers all aspects from business goals to sales strategy. In case you don’t know how to open a fabric store you can take help from this fabric store business plan free of cost.

Step2: Set Targets

The next step is to set financial and non-financial business targets for your business. 

Step3: Recruit and Finance 

Following it, you must start recruiting the people you will need to run your business. Meanwhile, you will have to direct finances to each operation of your business.

Step4: Establish a Web Presence

Establishing a strong web presence is necessary even when you’re not operating online. It is because people today are more likely to search for your business on the web and read reviews before making a purchase.

Step5: Market

The last step is to market your business to reach your target audience and gain more and more customers.

Start-up Expenses
Legal	$144,300
Consultants	$0
Insurance	$25,100
Rent	$34,400
Research and Development	$10,000
Expensed Equipment	$52,200
Signs	$3,400
TOTAL START-UP EXPENSES	$269,400
Start-up Assets	$244,400
Cash Required	$181,000
Start-up Inventory	$35,100
Other Current Assets	$251,000
Long-term Assets	$211,300
TOTAL ASSETS	$922,800
Total Requirements	$1,192,200
START-UP FUNDING
Start-up Expenses to Fund	$269,400
Start-up Assets to Fund	$922,800
TOTAL FUNDING REQUIRED	$1,192,200
Assets
Non-cash Assets from Start-up	$1,202,300
Cash Requirements from Start-up	$144,300
Additional Cash Raised	$50,000
Cash Balance on Starting Date	$34,300
TOTAL ASSETS	$1,430,900
Liabilities and Capital
Liabilities	$18,440
Current Borrowing	$0
Long-term Liabilities	$0
Accounts Payable (Outstanding Bills)	$61,100
Other Current Liabilities (interest-free)	$0
TOTAL LIABILITIES	$79,540
Capital
Planned Investment	$1,192,200
Investor 1	$0
Investor 2	$0
Other	$0
Additional Investment Requirement	$0
TOTAL PLANNED INVESTMENT	$1,192,200
Loss at Start-up (Start-up Expenses)	$159,160
TOTAL CAPITAL	$1,351,360
TOTAL CAPITAL AND LIABILITIES	$1,430,900
Total Funding	$1,192,200

Services of fabric store

Before starting a textile business it is essential to specify the products you want to manufacture. It is because the business activities are diverse and your fabric store franchise can end up as a failure if you don’t know what you want to provide to your customers. In this fabric shop business plan we’re listing the services of Clara Fabrics. If you are opening a fabric store, you can take help from here.

• Fabric for Dailywears

We’ll create and sell ultra-fine, lightweight, and durable fabric to be used for sewing daily wear clothes. The fabric will be designed for clothes for men, women as well as kids.

• Fabric for Home Accessories

We will also manufacture fabric for making house accessories such as bed sheets, curtains, table covers, etc. 

• Fabric for Sportswear

We’ll also manufacture resilient, washable, and durable nylon fabric that can be used for designing outdoor sportswear. 

• Upholstery Fabric

We’ll also manufacture velvet, ticking, and demask to be used as furniture fabrics.

Marketing Analysis of fabric store

Marketing analysis deals with analyzing your standing in the market as well as your prospective customers. It is an essential task even while making business plans in cases where target customers are obvious such as business plan for a video game store or business plan for a liquor store.

It is important because based on this analysis you will have to change and adjust certain aspects of your business. For instance, if there are abundant businesses that provide fabric for daily wear clothing, you might choose to rather make fabric only for wedding wear or upholstery.

For this purpose, you can take data from the statistical department of your respective locality. The market trends observed in this business plan belong to the global U.S. market to give you a general idea.

5.1 Market Trends

Due to the everlasting demand for clothes and upholstery, textile design business has never-ending scope. According to IBISWorld, the current market size of textile trading business stands at $4bn in the U.S. More than 29k businesses are successfully running in the U.S. and due to the global market size, there is room for more.

5.2 Marketing Segmentation

Before starting a fabric store business, you must research on how to start a fabric store business. However, to carry on research in a more targeted way, you will first need to know your customers. 

In this textile business plan sample pdf we’re listing the market segmentation done by Clara Fabrics. As you make your textile business plan and search on how to start a textile business you should also dividing whole population into targeted customer segments.

5.2.1 Individuals

Men and women of all ages are expected to be our major customers. It is because many people prefer to directly buy unstitched fabric to get the costume designed as per their needs.

5.2.2 Families

The second category of our target customers will be families. They are expected to also procure from us the fabric that’s used in making upholstery covers and house accessories.

5.2.3 Textile Stores

The third category of our target customers comprises textile stores. They are expected to acquire all of our products in mass amounts.

5.2.4 Hotels & Motels

Last, hotels and motels will also purchase fabric from us for keeping up their rooms and furniture.

Market Analysis
Potential Customers	Growth	Year 1	Year 2	Year 3	Year 4	Year 5	CAGR
Individuals	30%	44,200	53,040	63,648	76,378	91,653	10.00%
Families	28%	34,200	41,040	49,248	59,098	70,917	10.00%
Textile Stores	24%	24,430	29,316	35,179	42,215	50,658	10.00%
Hotels & Motels	18%	22,210	26,652	31,982	38,379	46,055	11.00%
Total	100%	125,040	150,048	180,058	216,069	259,283	10%

5.3 Business Target

It is important to include targets in your business plan whether it is for maternity clothing business plan or whole sale business plan. 

• Maintaining a CSAT score of more than 92% from the first day of our launch
• Start making fabric for wedding wear as well after 5 years of our launch

5.4 Product Pricing

The price of our fabric is a little higher than that of our competitors. However, still we expect to gain more customers due to our competitive benefits and the extraordinary quality of our fabric.

Marketing Strategy of fabric store

In this sample business plan for textile industry on how to start textile business, we’re providing the marketing strategy of Clara Fabrics. However, you may also study business plan for retail clothing for more advertisement ideas.

6.1 Competitive Analysis

• Our fabric is super-fine and resilient. Clara’s research was declared top-tiered because of the newer type of fabric she successfully created.
• Our web presence is very strong. We have hired expert SEO writers and graphic designers to design targeted ads.
• Our topmost priority is our customers. Our policies designed to assist them in all cases will also enable us to get more customers.

6.2 Sales Strategy

You can see the sales strategy of Clara Fabrics in this fabric store business plan free of cost.

• We’ll offer a 15% discount on all of our products for the first three months of the launch.
• We’ll offer a 20% discount to retail stores after they purchase beyond a certain limit.
• We’ll run social media campaigns to get known to a wider audience.
• We’ll offer a 7% discount to all our customers who reside outside of the U.S.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Sales Forecast
Unit Sales	Year 1	Year 2	Year 3
Fabric for Dailywears	15,500	16,430	17,416
Fabric for Home Accessories	16,500	17,490	18,539
Fabric for Sportswear	14,000	14,840	15,730
Upholstery Fabric	13,500	14,310	15,169
TOTAL UNIT SALES	59,500	63,070	66,854
Unit Prices	Year 1	Year 2	Year 3
Fabric for Dailywears	$75.00	$87.00	$100.92
Fabric for Home Accessories	$80.00	$92.80	$107.65
Fabric for Sportswear	$55.00	$63.80	$74.01
Upholstery Fabric	$60.00	$69.60	$80.74
Sales
Fabric for Dailywears	$1,162,500.00	$1,429,410.00	$1,757,602.54
Fabric for Home Accessories	$1,320,000.00	$1,623,072.00	$1,995,729.33
Fabric for Sportswear	$770,000.00	$946,792.00	$1,164,175.44
Upholstery Fabric	$810,000.00	$995,976.00	$1,224,652.09
TOTAL SALES	$4,062,500.00	$4,995,250.00	$6,142,159.40
Direct Unit Costs	Year 1	Year 2	Year 3
Fabric for Dailywears	$20.00	$22.00	$23.10
Fabric for Home Accessories	$25.00	$27.50	$28.88
Fabric for Sportswear	$14.00	$15.40	$16.17
Upholstery Fabric	$18.00	$19.80	$20.79
Direct Cost of Sales
Fabric for Dailywears	$310,000.00	$361,460.00	$402,304.98
Fabric for Home Accessories	$412,500.00	$480,975.00	$535,325.18
Fabric for Sportswear	$196,000.00	$228,536.00	$254,360.57
Upholstery Fabric	$243,000.00	$283,338.00	$315,355.19
Subtotal Direct Cost of Sales	$1,161,500.00	$1,354,309.00	$1,507,345.92

Personnel plan of fabric store 

While making your fabric store business plan it is essential to take down the list of employees you will be needing along with their job descriptions.

In this sample plan on how to start a fabric business we are providing the personnel plan of Clara Fabrics.

7.1 Company Staff

Clara will be the CEO herself. The employees she would hire are:

• 1 Sales Manager
• 1 Operations Manager
• 2 Textile Engineers
• 6 Technical Assistants
• 1 Store Operator
• 1 Accountant
• 1 Web Developer 
• 2 Cleaners

7.2 Average Salary of Employees

Personnel Plan
	Year 1	Year 2	Year 3
Sales Manager	$31,500	$34,650	$38,115
Operations Manager	$31,500	$34,650	$38,115
Textile Engineers	$55,400	$60,940	$67,034
Technical Assistants	$164,500	$180,950	$199,045
Store Operator	$22,450	$24,695	$27,165
Accountant	$22,450	$24,695	$27,165
Web Developer	$22,450	$24,695	$27,165
Graphic Designers	$42,400	$46,640	$51,304
Total Salaries	$392,650	$431,915	$475,107

Financial Plan of fabric store

No business can survive without a detailed and accurate financial plan. What to talk of a fabric shop business for sale financial plan is even required in making business plan for farmers market. 

Businesses of the type of fabric store involve complex transactions due to the inter-mingling of operations between sales and manufacturing branches. It is thereby necessary to develop a detailed financial plan as given in this plan on how to make money selling fabric.

Clara hired a business consultation expert to develop a business plan for Clara Fabrics. If you’re stepping into this business, you too are recommended to do the same. It is because startup and investment are not the things to experiment with. If you are a newbie or if you do not have experience making financial plans, it is advised to hire professionals for it.

8.1 Important Assumptions

General Assumptions
	Year 1	Year 2	Year 3
Plan Month	1	2	3
Current Interest Rate	8.12%	8.20%	8.26%
Long-term Interest Rate	8.40%	8.44%	8.47%
Tax Rate	24.03%	24.21%	24.60%
Other	0	0	0

8.2 Break-even Analysis

Break-Even Analysis
Monthly Units Break-even	5340
Monthly Revenue Break-even	$132,500
Assumptions:
Average Per-Unit Revenue	$231.00
Average Per-Unit Variable Cost	$0.62
Estimated Monthly Fixed Cost	$163,800

8.3 Projected Profit and Loss

Pro Forma Profit And Loss
	Year 1	Year 2	Year 3
Sales	$4,062,500	$4,995,250	$6,142,159
Direct Cost of Sales	$1,161,500	$1,354,309	$1,507,346
Other	$0	$0	$0
TOTAL COST OF SALES	$1,161,500	$1,354,309	$1,507,346
Gross Margin	$2,901,000	$3,640,941	$4,634,813
Gross Margin %	71.41%	72.89%	75.46%
Expenses
Payroll	$392,650	$431,915	$475,107
Sales and Marketing and Other Expenses	$145,000	$148,000	$156,000
Depreciation	$2,300	$2,350	$2,500
Leased Equipment	$0	$0	$0
Utilities	$2,900	$3,000	$3,100
Insurance	$2,100	$2,100	$2,100
Rent	$2,900	$3,000	$3,200
Payroll Taxes	$24,000	$25,000	$27,000
Other	$0	$0	$0
Total Operating Expenses	$571,850	$615,365	$669,007
Profit Before Interest and Taxes	$2,329,150	$3,025,576	$3,965,807
EBITDA	$2,329,150	$3,025,576	$3,965,807
Interest Expense	$0	$0	$0
Taxes Incurred	$465,830	$605,115	$793,161
Net Profit	$1,863,320	$2,420,461	$3,172,646
Net Profit/Sales	45.87%	48.46%	51.65%

8.3.1 Profit Monthly

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

Pro Forma Cash Flow
Cash Received	Year 1	Year 2	Year 3
Cash from Operations
Cash Sales	$51,000	$55,080	$59,486
Cash from Receivables	$22,000	$23,760	$25,661
SUBTOTAL CASH FROM OPERATIONS	$73,000	$79,570	$85,936
Additional Cash Received
Sales Tax, VAT, HST/GST Received	$0	$0	$0
New Current Borrowing	$0	$0	$0
New Other Liabilities (interest-free)	$0	$0	$0
New Long-term Liabilities	$0	$0	$0
Sales of Other Current Assets	$0	$0	$0
Sales of Long-term Assets	$0	$0	$0
New Investment Received	$0	$0	$0
SUBTOTAL CASH RECEIVED	$74,000	$79,000	$85,000
Expenditures	Year 1	Year 2	Year 3
Expenditures from Operations
Cash Spending	$42,000	$42,000	$45,000
Bill Payments	$27,000	$28,000	$31,000
SUBTOTAL SPENT ON OPERATIONS	$69,000	$70,000	$76,000
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out	$0	$0	$0
Principal Repayment of Current Borrowing	$0	$0	$0
Other Liabilities Principal Repayment	$0	$0	$0
Long-term Liabilities Principal Repayment	$0	$0	$0
Purchase Other Current Assets	$0	$0	$0
Purchase Long-term Assets	$0	$0	$0
Dividends	$0	$0	$0
SUBTOTAL CASH SPENT	$69,000	$74,520	$80,482
Net Cash Flow	$21,000	$23,000	$25,000
Cash Balance	$27,000	$30,000	$33,000

8.5 Projected Balance Sheet

Pro Forma Balance Sheet
Assets	Year 1	Year 2	Year 3
Current Assets
Cash	$275,000	$308,000	$338,800
Accounts Receivable	$24,000	$26,880	$30,213
Inventory	$4,300	$4,816	$4,900
Other Current Assets	$1,000	$1,000	$1,000
TOTAL CURRENT ASSETS	$282,000	$315,840	$355,004
Long-term Assets
Long-term Assets	$10,000	$10,000	$10,000
Accumulated Depreciation	$19,400	$21,728	$24,444
TOTAL LONG-TERM ASSETS	$24,400	$27,328	$30,744
TOTAL ASSETS	$294,000	$329,280	$370,440
Liabilities and Capital	Year 4	Year 5	Year 6
Current Liabilities
Accounts Payable	$18,700	$20,944	$23,541
Current Borrowing	$0	$0	$0
Other Current Liabilities	$0	$0	$0
SUBTOTAL CURRENT LIABILITIES	$19,000	$21,280	$23,919
Long-term Liabilities	$0	$0	$0
TOTAL LIABILITIES	$15,000	$16,800	$18,883
Paid-in Capital	$30,000	$30,000	$31,000
Retained Earnings	$53,000	$57,770	$63,547
Earnings	$193,400	$210,806	$231,887
TOTAL CAPITAL	$285,000	$310,650	$341,715
TOTAL LIABILITIES AND CAPITAL	$300,000	$329,280	$370,440
Net Worth	$293,400	$319,806	$351,787

8.6 Business Ratios

Ratio Analysis
	Year 1	Year 2	Year 3	INDUSTRY PROFILE
Sales Growth	7.25%	8.03%	8.90%	3.00%
Percent of Total Assets
Accounts Receivable	9.21%	10.20%	11.31%	9.80%
Inventory	5.39%	5.97%	6.62%	9.90%
Other Current Assets	2.11%	2.34%	2.59%	2.40%
Total Current Assets	149.80%	151.00%	152.00%	158.00%
Long-term Assets	11.55%	11.60%	11.64%	12.00%
TOTAL ASSETS	100.00%	100.00%	100.00%	100.00%
Current Liabilities	4.90%	4.94%	4.98%	4.34%
Long-term Liabilities	0.00%	0.00%	0.00%	0.00%
Total Liabilities	7.59%	7.65%	7.72%	7.38%
NET WORTH	100.45%	101.25%	102.19%	110.00%
Percent of Sales
Sales	100.00%	100.00%	100.00%	100.00%
Gross Margin	94.60%	97.15%	99.87%	99.00%
Selling, General & Administrative Expenses	93.56%	96.09%	98.78%	97.80%
Advertising Expenses	1.52%	1.56%	1.60%	1.40%
Profit Before Interest and Taxes	41.50%	42.62%	43.81%	33.90%
Main Ratios
Current	34	35	36	32
Quick	33	33.8	34.645	33
Total Debt to Total Assets	0.18%	0.18%	0.17%	0.40%
Pre-tax Return on Net Worth	74.08%	74.89%	75.00%	75.00%
Pre-tax Return on Assets	96.30%	101.12%	106.17%	111.30%
Additional Ratios	Year 1	Year 2	Year 3
Net Profit Margin	33.56%	34.60%	35.67%	N.A.
Return on Equity	55.80%	57.53%	59.31%	N.A.
Activity Ratios
Accounts Receivable Turnover	7.7	7.8	7.8	N.A.
Collection Days	100	100	100	N.A.
Inventory Turnover	32.4	34.02	35	N.A.
Accounts Payable Turnover	15.6	16	16.3	N.A.
Payment Days	27	27	27	N.A.
Total Asset Turnover	2.5	2.5	2.6	N.A.
Debt Ratios
Debt to Net Worth	-0.04	-0.03	-0.04	N.A.
Current Liab. to Liab.	1	1	1	N.A.
Liquidity Ratios
Net Working Capital	$244,000	$257,664	$272,093	N.A.
Interest Coverage	0	0	0	N.A.
Additional Ratios
Assets to Sales	0.85	0.87	0.89	N.A.
Current Debt/Total Assets	1%	0%	0%	N.A.
Acid Test	29	29.12	29.16	N.A.
Sales/Net Worth	2.1	2.2	2.2	N.A.
Dividend Payout	0	0	0	N.A.

FAQ 

• How do I start a fabric business?

You can start fabric business by making a fabric shop business plan and executing it.

• How do I market my fabric?

To market your fabric, you can use digital as well as print media. These days, social media platforms are one of the best forms to undertake this task. For elaborate ideas, you can visit the sales strategy of this sample business plan for a fabric store.

• Is the fabric business profitable? 

Yes! It is immensely profitable provided that you plan and launch it successfully.

Download Fabric Store Business Plan Sample in pdf