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JUN.10, 2021

Small Liquor Store Business Plan Template

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Small Liquor Store Business Plan

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    Small Liquor Store business plan for starting your own business

    One of the most lucrative businesses that you can get into right now is a small liquor store. That’s why we have brought this business plan for a liquor store so that you can easily start your own business. This business does not require a lot of starting capital or any experience.

    If you are looking to learn how to write a business plan for a liquor store, you are in the right place. We will introduce you to all the aspects of writing such a business plan and will also give you a franchising business plan that you can use to expand your business after you start making profit out of it. This will be somewhat similar to a microbrewery business plan.

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    Small Liquor Store Business Plan Summary

    2.1 The Business

    This business plan for starting a liquor store will be based on the example of Harry’s Liquor Outlet, a small liquor store situated outside Detroit, Michigan. The business will be registered and licensed to sell Liquor.

    2.2 Management of Small Liquor Store

    Note

    If you want to know how to start a business plan for a liquor store, the most important thing for you to learn is the management of the business. Harry’s Liquor Outlet will be headed and owned by Harry Castle, a former bar tender. He will hire a cashier and a manager to run the store.

    The manager will oversee all the operations of the bar will any matters that arise. The supreme authority in this business plan startup liquor store will rest with Harry and his verdict will be final in any matter regarding the business.

    2.3 Customers of Small Liquor Store

    The next thing that you need to consider when writing a writing business plan for investors is determining the customers of the business who will bring in all the money. Just like a distillery business plan, the main customers here will be the people looking for alcohol.

    2.4 Business Target

    Our targets are:

    • To establish and maintain more than 95% customer satisfaction score.
    • To start generating at least $23k in profit a month in 2 years.
    • To expand to at least three more cities by the end of the 3rd
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    Small Liquor Store Business Plan - 3 Years Profit Forecast

    Company Summary

    3.1 Company Owner

    Harry’s Liquor Outlet will be owned by Harry Castle. He knows this industry inside out as he has worked as a bar tender for more than 10 years. He has recently won a lottery and wants to invest the money and that’s why we are basing this wine and liquor store business plan on his business.

    3.2 Why the Small Liquor Store is being started

    The next thing to discuss in this liquor store business plan sample is the reason behind starting this business. As stated above, Harry has a lot of experience and interest in this business, so that is the main reason. Another reason for starting this business is that there is no good liquor store in the area and this market gap can be capitalized easily.

    3.3 How the small liquor Store will be started

    Step1: Create small liquor store business plan

    The first needed to start a small liquor store is to have a valid liquor store business plan example pdf. All the aspects of the business from the starting costs to the staff required and the market to be targeted will be included in this business plan. Just like a brewery business plan, having figured out all the details of the business before starting is the most important thing if you want this business to be successful in the longer run.

    Step2: Define The Brand

    The next step is to make a brand. People these days like to shop from established brands rather than a simple shop. Advertisement and marketing will be used to make a presentable brand for Harry’s Liquor Outlet.

    Step3: Establish Physical & Web Presence

    We will have to make the store as well as a website. It is noted that more than 50% of the customers prefer to order their liquor online rather than going to a store. We will make a website to cater the needs of these customers.

    Step4: Promote and Market

    The last and the most important thing to do is to market the brand in such a way as to make it a household name in the area to attract as much business as we can.

    Small Liquor Store Business Plan - Startup Cost

    Start-up Expenses
    Legal $257,000
    Consultants $0
    Insurance $32,000
    Rent $30,000
    Research and Development $25,000
    Expensed Equipment $51,000
    Signs $3,800
    TOTAL START-UP EXPENSES $398,800
    Start-up Assets $322,000
    Cash Required $345,000
    Start-up Inventory $50,000
    Other Current Assets $223,000
    Long-term Assets $240,000
    TOTAL ASSETS $1,180,000
    Total Requirements $1,578,800
    START-UP FUNDING
    Start-up Expenses to Fund $398,800
    Start-up Assets to Fund $1,180,000
    TOTAL FUNDING REQUIRED $1,578,800
    Assets
    Non-cash Assets from Start-up $1,552,000
    Cash Requirements from Start-up $364,000
    Additional Cash Raised $56,000
    Cash Balance on Starting Date $33,000
    TOTAL ASSETS $2,005,000
    Liabilities and Capital
    Liabilities $30,000
    Current Borrowing $0
    Long-term Liabilities $0
    Accounts Payable (Outstanding Bills) $50,000
    Other Current Liabilities (interest-free) $0
    TOTAL LIABILITIES $80,000
    Capital
    Planned Investment $1,578,800
    Investor 1 $0
    Investor 2 $0
    Other $0
    Additional Investment Requirement $0
    TOTAL PLANNED INVESTMENT $1,578,800
    Loss at Start-up (Start-up Expenses) $346,200
    TOTAL CAPITAL $1,925,000
    TOTAL CAPITAL AND LIABILITIES $2,005,000
    Total Funding $1,578,800
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    Services of Small Liquor Store

    The next point this liquor store business plan template needs to touch is the services it will be providing. You can use this business plan for existing liquor store or start a new business around it.

    The services of the liquor store will be focused more on products because this is more of a products business than a services one. The services of Harry’s Liquor Outlet will be:

    • Liquor Supply

    As there are no good liquor stores in the vicinity, all the retailers who sell liquor in the area will be buying it from us. We will deliver them the products on weekly or monthly basis, as they prefer.

    We will also supply liquor to retail customers, bars, and for parties.

    • Signature Drinks

    We will experiment with different famous liquor drinks and brands and will make cocktails and our own signature liquors to bring diversity in the business.

    • Spirit Supply

    We will arrange and provide spirits for medical and cleaning use. This will not be a regular service and we will entertain these demands on request of buyers.

    • Remote Bar Services for parties

    Anyone looking to arrange a party in the area has to buy the liquor from other cities. We will cover all the parties in the area and will provide take-away and delivery services for party liquor supply.

     Marketing Analysis of a Small Liquor Store

    Marketing analysis refers to the process of conducting a thorough market research to determine whether or not starting a business makes economic sense. If you want to know how to write a business plan for a liquor store, you need to know how to do marketing analysis.

    Here are the details of the marketing analysis that we performed prior to starting a liquor store.

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    5.1 Market Trends

    One of the key reasons for we are going foropening a liquor store business is that this market is growing at a fast pace. The global liquor industry was worth $1.4 trillion in 2019 and is expected to be worth $2 trillion in the year 2024.

    Another reasons for starting the business that we think is worth mentioning in this liquor store business plan example is that the trend of drinking is changing from bars to homes. More people are buying alcohol to consume in the comfort of their own home than are going to bars. So, just like a seafood restaurant business plan, we have an opportunity here.

    5.2 Marketing Segmentation

    Another important thing to note before we start this business is the marketing segmentation of the industry we are going to enter. Marketing segmentation focuses on the various categories of the market we will be targeting.

    The main market segments this liquor store business will be serving are the following:

    Small Liquor Store Business Plan - Marketing Segmentation

    5.2.1 Individual Customers

    The main customers of our products will be the people who need a good drink at the end of a long day. We will cater for the needs of these customers and will make sure that they get the best liquor from us.

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    5.2.2 Retail Stores

    Retails stores in the area source liquor from other cities and that is not feasible for them. We will offer them better rates and they will purchase the products from us on a regular basis.

    5.2.3 Bars

    Bars will be one of the bulk customers of our products. They will buy large amounts of liquor on a regular basis. We might offer them a lower rate as a wholesale discount. These customers will pay us on a routine basis and not individually for every purchase/delivery.

    Market Analysis
    Potential Customers Growth Year 1 Year 2 Year 3 Year 4 Year 5 CAGR
    Individual Customers 47% 49,000 51,000 53,000 55,000 56,000 10.00%
    Retail Stores 30% 34,000 35,000 37,000 39,000 40,000 10.00%
    Bars 23% 19,000 20,000 21,000 23,000 24,000 11.00%
    Total 100% 102,000 106,000 111,000 117,000 120,000 10%

    5.3 Business Target

    Our business targets are:

    • To establish our name as a dependable and reliable supplier of Grade-A liquor.
    • To expand to more locations and make our business a chain of stores.
    • To provide the best products and services and gain high customer satisfaction while we are at it.
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    5.4 Product Pricing

    The prices will be mainly based on the prices of the manufacturers we will be sourcing the stuff from. However, we will keep out profit margin low and offer lower prices than the competitors to earn some customers and then we will increase the prices when we have made a name for ourselves. This is the same approach as we used in the gourmet food store business plan.

     Marketing Strategy of Small Liquor Store

    Now that we have established all the things necessary for starting a small liquor store, the next thing to focus on is the liquor store marketing plan. There can be a lot of liquor store marketing strategies but we have to find out the one that works the best for our case.

    The things that influence the marketing strategy are the following and they are more or less the same as those for a butcher shop business plan.

    6.1 Competitive Analysis

    Harry’s Liquor Outlet will have the following competitive advantages:

    1. The owner of this business has a lot of experience in the liquor business.
    2. There is no reputable liquor store in the area where we are going to start this business.
    3. We are offering all the major liquor brands and all of them are decided after asking the people of the area which brands they will buy.

    6.2 Sales Strategy

    • We will use all the social, electronic and print media channels to advertise our business in the area.
    • We will have social media pages and our own online store to market and sell the product.
    • We will offer discounted rates for the first two months to boost sales in the start.

    6.3 Sales Monthly

    Small Liquor Store Business Plan - Sales Monthly

    6.4 Sales Yearly

    Small Liquor Store Business Plan - Sales Yearly

    6.5 Sales Forecast

    Small Liquor Store Business Plan - Unit Sales

    Sales Forecast
    Unit Sales Year 1 Year 2 Year 3
    Liquor Supply 47,000 49,820 52,809
    Signature Drinks 37,000 39,220 41,573
    Spirit Supply 33,000 34,980 37,079
    Remote Bar Services for parties 12,000 12,720 13,483
    TOTAL UNIT SALES 129,000 136,740 144,944
    Unit Prices Year 1 Year 2 Year 3
    Liquor Supply $56.00 $64.96 $75.35
    Signature Drinks $33.00 $38.28 $44.40
    Spirit Supply $62.00 $71.92 $83.43
    Remote Bar Services for parties $40.00 $46.40 $53.82
    Sales
    Liquor Supply $2,632,000.00 $3,236,307.20 $3,979,363.33
    Signature Drinks $1,221,000.00 $1,501,341.60 $1,846,049.63
    Spirit Supply $2,046,000.00 $2,515,761.60 $3,093,380.46
    Remote Bar Services for parties $480,000.00 $590,208.00 $725,719.76
    TOTAL SALES $6,379,000.00 $7,843,618.40 $9,644,513.18
    Direct Unit Costs Year 1 Year 2 Year 3
    Liquor Supply $55.00 $61.00 $70.00
    Signature Drinks $31.00 $34.00 $40.00
    Spirit Supply $60.00 $67.00 $79.00
    Remote Bar Services for parties $38.00 $41.00 $49.00
    Direct Cost of Sales
    Liquor Supply $2,585,000.00 $3,039,020.00 $3,696,644.00
    Signature Drinks $1,147,000.00 $1,333,480.00 $1,662,928.00
    Spirit Supply $1,980,000.00 $2,343,660.00 $2,929,225.20
    Remote Bar Services for parties $456,000.00 $521,520.00 $660,676.80
    Subtotal Direct Cost of Sales $6,168,000.00 $7,237,680.00 $8,949,474.00

    Personnel plan

    The next thing we need to talk about in this business plan for alcoholic beverage store is the people that we will need to start and run the business. We need to plan the workforce in such a way to run the business with the maximum possible efficiency without being an unnecessary load on the business.

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    7.1 Company Staff

    Here is a list of the people who will run Harry’s Liquor Outlet:

    • Harry Castle will be the owner and CEO of the business.
    • 1 Manager will be hired to run the day-to-day operations of the liquor store.
    • 1 Cashier will be needed to manage the register.
    • 1 Web Developer will be hired to run the online store and social media pages of the business.
    • 3 Drivers for the home delivery of products ordered online.
    • 2 Cleaners.
    • 1 Accountant.

    7.2 Average Salary of Employees

    Personnel Plan
    Year 1 Year 2 Year 3
    Manager $14,000 $15,400 $16,940
    Cashier $9,000 $9,900 $10,890
    Web Developer $9,000 $9,900 $10,890
    Drivers $30,000 $33,000 $36,300
    Cleaners $14,000 $15,400 $16,940
    Accountant $8,000 $8,800 $9,680
    Total Salaries $84,000 $92,400 $101,640

    Financial Plan

    Lastly, we need to discuss the cost that will be incurred by Harry to start this business. Let’s see we need how much to start a liquor store.

    Harry will have to arrange money for the following:

    • Acquiring a location to start the store.
    • Buying the stock to start the business.
    • The money needed for the salaries of the staff for the first 3 months.
    • The money needed to buy vehicles for delivery.
    • The cost of making an online store and the allied social media pages.

    8.1 Important Assumptions

    General Assumptions
    Year 1 Year 2 Year 3
    Plan Month 1 2 3
    Current Interest Rate 8.12% 8.15% 8.20%
    Long-term Interest Rate 8.28% 8.37% 8.40%
    Tax Rate 24.01% 24.10% 24.30%
    Other 0 0 0

     

    8.2 Break-even Analysis

    Break-Even Analysis
    Monthly Units Break-even 5344
    Monthly Revenue Break-even $133,200
    Assumptions:
    Average Per-Unit Revenue $236.00
    Average Per-Unit Variable Cost $0.69
    Estimated Monthly Fixed Cost $161,500

    8.3 Projected Profit and Loss

    Pro Forma Profit And Loss
    Year 1 Year 2 Year 3
    Sales $6,379,000 $7,843,618 $9,644,513
    Direct Cost of Sales $6,168,000 $7,237,680 $8,949,474
    Other $0 $0 $0
    TOTAL COST OF SALES $6,168,000 $7,237,680 $8,949,474
    Gross Margin $211,000 $605,938 $695,039
    Gross Margin % 3.31% 7.73% 7.21%
    Expenses
    Payroll $84,000 $92,400 $101,640
    Sales and Marketing and Other Expenses $120,000 $123,000 $126,000
    Depreciation $2,540 $2,480 $2,300
    Leased Equipment $0 $0 $0
    Utilities $3,040 $3,100 $3,200
    Insurance $2,060 $2,150 $2,300
    Rent $3,200 $3,400 $3,700
    Payroll Taxes $26,000 $28,000 $30,000
    Other $0 $0 $0
    Total Operating Expenses $240,840 $254,530 $269,140
    Profit Before Interest and Taxes ($29,840) $351,408 $425,899
    EBITDA ($29,840) $351,408 $425,899
    Interest Expense $0 $0 $0
    Taxes Incurred ($5,968) $70,282 $85,180
    Net Profit ($23,872) $281,127 $340,719
    Net Profit/Sales -0.37% 3.58% 3.53%

    8.3.1 Profit Monthly

    Small Liquor Store Business Plan - Profit Monthly

    8.3.2 Profit Yearly

    Small Liquor Store Business Plan - Profit Yearly

    8.3.3 Gross Margin Monthly

    Small Liquor Store Business Plan - Gross Margin Monthly

    8.3.4 Gross Margin Yearly

    Small Liquor Store Business Plan - Gross Margin Yearly

    8.4 Projected Cash Flow

    Small Liquor Store Business Plan - Projected Cash Flow

    Pro Forma Cash Flow
    Cash Received Year 1 Year 2 Year 3
    Cash from Operations
    Cash Sales $56,000 $60,480 $65,318
    Cash from Receivables $16,000 $17,280 $18,662
    SUBTOTAL CASH FROM OPERATIONS $72,000 $78,480 $84,758
    Additional Cash Received
    Sales Tax, VAT, HST/GST Received $0 $0 $0
    New Current Borrowing $0 $0 $0
    New Other Liabilities (interest-free) $0 $0 $0
    New Long-term Liabilities $0 $0 $0
    Sales of Other Current Assets $0 $0 $0
    Sales of Long-term Assets $0 $0 $0
    New Investment Received $0 $0 $0
    SUBTOTAL CASH RECEIVED $72,000 $79,000 $85,000
    Expenditures Year 1 Year 2 Year 3
    Expenditures from Operations
    Cash Spending $36,000 $38,000 $40,000
    Bill Payments $21,000 $22,000 $23,000
    SUBTOTAL SPENT ON OPERATIONS $57,000 $60,000 $63,000
    Additional Cash Spent
    Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
    Principal Repayment of Current Borrowing $0 $0 $0
    Other Liabilities Principal Repayment $0 $0 $0
    Long-term Liabilities Principal Repayment $0 $0 $0
    Purchase Other Current Assets $0 $0 $0
    Purchase Long-term Assets $0 $0 $0
    Dividends $0 $0 $0
    SUBTOTAL CASH SPENT $57,000 $61,560 $66,485
    Net Cash Flow $13,000 $14,000 $15,000
    Cash Balance $28,100 $29,000 $31,000

    8.5 Projected Balance Sheet

    Pro Forma Balance Sheet
    Assets Year 1 Year 2 Year 3
    Current Assets
    Cash $289,000 $323,680 $356,048
    Accounts Receivable $25,000 $28,000 $31,472
    Inventory $3,900 $4,368 $4,900
    Other Current Assets $1,000 $1,000 $1,000
    TOTAL CURRENT ASSETS $298,000 $333,760 $375,146
    Long-term Assets
    Long-term Assets $10,000 $10,000 $10,000
    Accumulated Depreciation $18,700 $20,944 $23,562
    TOTAL LONG-TERM ASSETS $27,000 $30,240 $34,020
    TOTAL ASSETS $301,000 $337,120 $379,260
    Liabilities and Capital Year 4 Year 5 Year 6
    Current Liabilities
    Accounts Payable $19,000 $21,280 $23,919
    Current Borrowing $0 $0 $0
    Other Current Liabilities $0 $0 $0
    SUBTOTAL CURRENT LIABILITIES $14,500 $16,240 $18,254
    Long-term Liabilities $0 $0 $0
    TOTAL LIABILITIES $15,000 $16,800 $18,883
    Paid-in Capital $32,600 $32,000 $33,000
    Retained Earnings $56,000 $61,040 $67,144
    Earnings $198,000 $215,820 $237,402
    TOTAL CAPITAL $274,000 $298,660 $328,526
    TOTAL LIABILITIES AND CAPITAL $289,000 $337,120 $379,260
    Net Worth $271,000 $295,390 $324,929

    8.6 Business Ratios

    Ratio Analysis
    Year 1 Year 2 Year 3 INDUSTRY PROFILE
    Sales Growth 7.01% 7.77% 8.61% 3.00%
    Percent of Total Assets
    Accounts Receivable 9.17% 10.16% 11.26% 9.80%
    Inventory 5.40% 5.98% 6.63% 9.90%
    Other Current Assets 2.10% 2.33% 2.58% 2.40%
    Total Current Assets 148.80% 151.00% 152.00% 158.00%
    Long-term Assets 11.92% 11,89% 11.93% 12.00%
    TOTAL ASSETS 100.00% 100.00% 100.00% 100.00%
    Current Liabilities 4.65% 4.69% 4.73% 4.34%
    Long-term Liabilities 0.00% 0.00% 0.00% 0.00%
    Total Liabilities 7.50% 7.56% 7.63% 7.38%
    NET WORTH 100.40% 101.20% 102.13% 110.00%
    Percent of Sales
    Sales 100.00% 100.00% 100.00% 100.00%
    Gross Margin 95.10% 97.67% 100.40% 99.00%
    Selling, General & Administrative Expenses 93.90% 96.44% 99.14% 97.80%
    Advertising Expenses 1.64% 1.68% 1.73% 1.40%
    Profit Before Interest and Taxes 40.90% 42.00% 43.18% 33.90%
    Main Ratios
    Current 37 38 38 32
    Quick 32 32.24 33.046 33
    Total Debt to Total Assets 0.20% 0.19% 0.18% 0.40%
    Pre-tax Return on Net Worth 74.20% 75.00% 75.20% 75.00%
    Pre-tax Return on Assets 93.25% 97.91% 102.81% 111.30%
    Additional Ratios Year 1 Year 2 Year 3
    Net Profit Margin 32.14% 33.14% 34.16% N.A.
    Return on Equity 55.96% 57.69% 59.48% N.A.
    Activity Ratios
    Accounts Receivable Turnover 7.7 7.8 7.9 N.A.
    Collection Days 100 100 100 N.A.
    Inventory Turnover 32.5 34.125 34.6 N.A.
    Accounts Payable Turnover 16.3 16.4 16.54 N.A.
    Payment Days 27 27 27 N.A.
    Total Asset Turnover 2.4 2.5 2.6 N.A.
    Debt Ratios
    Debt to Net Worth -0.03 -0.03 -0.04 N.A.
    Current Liab. to Liab. 1 1 1 N.A.
    Liquidity Ratios
    Net Working Capital $236,000 $249,216 $263,172 N.A.
    Interest Coverage 0 0 0 N.A.
    Additional Ratios
    Assets to Sales 0.79 0.82 0.85 N.A.
    Current Debt/Total Assets 1% 0% 0% N.A.
    Acid Test 27.5 28.1 29.4 N.A.
    Sales/Net Worth 2.1 2.2 2.2 N.A.
    Dividend Payout 0 0 0 N.A.

     

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