1. Dog Grooming Business Plan Sample and Template

Dog grooming is a growing industry, with many pet owners seeking out services to care for their furry friends properly. A well-crafted business plan can help you to create a successful business that caters to the needs of dog owners.

The main objective of this business plan is to create a successful and sustainable dog grooming business by providing high-quality services to customers. It seeks to build a strong brand and customer base and maximize profitability.

This business plan works well as a Dog Training Business Plan and other businesses.

2. Executive Summary

Business overview

Furry Friends Dog Grooming is a full-service dog grooming business that specializes in providing quality services to all breeds of dogs. We strive to offer a modern, clean, and relaxing atmosphere for both our customers and their pets. Our services range from traditional grooming, such as baths and nail trims, to more specialized services, such as breed-specific cuts and specialty treatments.

In the Dog Walking Business Plan, we understand the importance of proper grooming in the healthy maintenance of a dog’s coat and skin, as well as its overall health and appearance. Our team of highly trained and certified groomers provides a safe, humane, and stress-free environment for your pet. We strive to ensure that each customer is satisfied with their experience and that their pet looks and feels their best.

We understand the importance of providing a safe and comfortable experience for our customers and their pets. That is why we take great care to ensure our facility is clean, organized, and well-maintained. We use only the highest quality products and equipment, and our team of certified groomers is experienced and knowledgeable in all aspects of dog grooming.

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At Furry Friends Dog Grooming, we offer a wide range of services to meet the needs of our customers. Our services include

  • Basic dog wash, Brushing, and pet grooming
  • Nail trimming
  • Fur trimming
  • Ear cleaning
  • Teeth cleaning
  • Paw pad trimming
  • Anal gland expression
  • Flea and tick control
  • Deshedding treatments
  • Coat coloring
  • Skin treatment
  • Nail grinding
  • Pet cologne

Customer Focus

At our dog grooming salon, we are committed to providing the highest quality dog grooming services to our customers. In the Dog Daycare Business Plan, our team of certified groomers is experienced and knowledgeable in all aspects of dog grooming and is dedicated to providing a safe, humane, and stress-free environment for your pet. In running a dog grooming business, we strive to ensure that each customer is satisfied with their experience and that their pet looks and feels its best.

Management Team

The management team at Furry Friends Dog Grooming consists of experienced pet groomers and professionals who have the knowledge and skills to provide the best service possible. We believe that our team is essential to the success of our business and strive to provide our employees with the best working conditions and benefits.

Success Factors

In the Veterinary Clinic Business Plan, the success of Furry Friends Dog Grooming will be based on our commitment to providing the highest quality of service and care to our customers and their pets. We will also focus on building a strong reputation in the community through word of mouth and referrals.

Business plan for investors
Document for attracting equity financing for a startup or existing business. These business plans will comply with even the most complex investor requirements

Financial Highlights

The business plans to raise initial funding of $50,000 to cover the costs of launching the business, including the purchase of grooming equipment, the lease of the property, and the hiring of staff. Launching the business is anticipated; dog grooming start-up costs $35,000, and the remaining $15,000 will be used to cover operating expenses for the first three months.

  • Initial funding: $50,000
  • Launch costs: $35,000
  • Operating costs for first three months: $15,000
  • Total revenue for the first year of operations: $75,000
  • Net profit for the first year of operations: $45,000
Dog Grooming Business Plan - Proforma Fifancial Projections

3. Company Overview

Who is Furry Friends Dog Grooming

Furry Friends Dog Grooming is a small business owned and operated by two lifelong dog lovers who have years of combined professional experience in the pet care industry. When we opened a dog grooming business, our first location was in 2015, and since then, we have grown to serve clients all over the Greater Los Angeles area. Our mission is to provide our clients with the best possible grooming experience and ensure their dogs feel safe and comfortable with us.

Furry Friends Dog Grooming History

Furry Friends Dog Grooming was founded in 2015 to provide high-quality and affordable dog grooming services to the Greater Los Angeles area. Since our founding, we have grown to serve clients all over the area and become a trusted dog grooming name. We strive to provide our clients with the best possible grooming experience and to ensure their dogs feel safe and comfortable while with us.


Furry Friends provides professional grooming services, including bathing, brushing, trimming, and styling, all tailored to each pet’s individual needs.

Furry Friends also provides a range of products to help keep dogs looking and feeling their best. The store carries a variety of shampoos, conditioners, and other grooming products, as well as nutritional supplements, beds, and toys.

The key elements of the business concept are the following:

  • High-quality services: At Furry Friends Dog Grooming, we strive to provide the highest quality of grooming services available. We use the best tools and products to ensure our clients’ dogs look and feel their best.
  • Experienced and friendly staff: Our staff are all experienced in the pet care industry and are passionate about their work. We strive to make our clients and their dogs feel comfortable and safe during their grooming.
  • Affordable prices: We believe that everyone should be able to afford quality grooming services for their dogs, which is why we strive to keep our prices as affordable as possible.
  • Safety: Safety is our top priority. We take all necessary precautions to ensure our client’s dogs are safe and comfortable during their grooming.
  • Customer service: Furry Friends Dog Grooming is committed to providing our clients with the highest level of customer service. We strive to ensure all our clients are satisfied with their experience with us.

4. Industry Analysis

The pet grooming industry is growing rapidly. It is estimated that the pet grooming industry achieved $8.5 billion in total revenue in the United States in 2020, representing a 5.5% increase from the previous year. The industry is expected to continue to grow over the next five years, achieving an annual growth rate of 3.8%.

According to the American Pet Products Association (APPA), pet grooming spending in the US alone was expected to reach $11.80 billion by 2023. The increasing number of pet owners and the rising demand for professional grooming services drives this growth. With more people owning pets and the increasing popularity of social media, pet owners are becoming more aware of the importance of proper grooming for their pets. As a result, pet grooming business owners can capitalize on this growing trend and tap into the lucrative pet grooming market.

The industry is also expected to benefit from increased demand for pet grooming services as pet owners seek to maintain the health and hygiene of their pets. Additionally, the industry is expected to benefit from the introduction of new technologies such as mobile dog grooming services and automated pet grooming equipment.

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    5. Customer Analysis

    Demographic Profile of Target Market

    Our primary target market is dog owners in the local area. Our customers will range from younger owners of small dogs to older owners of larger dog breeds. We anticipate that our customer base will be comprised of a diverse range of ages, incomes, and lifestyles. Specifically, our target customers are likely to include:

    • Dog owners aged 35-65, with an average household income of $70,000+
    • Dog owners with a passion for their pets and the time to care for them properly
    • Dog owners who value convenience and are willing to pay for the convenience of having their pets groomed professionally
    • Dog owners who are looking for a quality service that they can trust
    Total population690197100%
    Under 5 years6784910%
    5 to 9 years8367912%
    10 to 14 years6732110%
    15 to 19 years241183%
     20 to 24 years598619%
    25 to 34 years237513%
    35 to 44 years8638013%
    45 to 54 years8682113%
    55 to 59 years411116%
     60 to 64 years398766%
    65 to 74 years586358%
    75 to 84 years412956%
    85 years and over95001%
    Total housing units250,024100%

    Customer Segmentation

    In order to effectively meet the needs of our target market, we will need to segment our customers. Our customer segmentation will be based on factors such as the breed of dog, size, lifestyle, and budget. Specifically, our customer segments may include

    • Small breed owners: owners of small breed dogs such as Chihuahuas and Toy Poodles
    • Large breed owners: owners of large breed dogs such as Labradors and German Shepherds
    • Active pet owners: owners of active breeds such as Greyhounds and Border Collies
    • Luxury pet owners: owners of high-end breeds such as Bulldogs and French Bulldogs
    • Budget-minded pet owners: owners of lower-priced breeds such as Beagles and Shih Tzus
    • Specialty pet owners: owners of rare breeds such as Basenjis and Chinese Crested Dogs

    By segmenting our customer base, we can better target our services and marketing efforts to meet the specific needs of each group. This will enable us to create more personalized and effective marketing campaigns that will result in increased customer loyalty and satisfaction.

    6. Competitive Analysis

    The pet grooming industry is highly competitive and diverse. The sector is made up of both small independent businesses, as well as larger companies that offer a wide range of services. In order to remain competitive and differentiate ourselves from other grooming businesses, our plan is to offer high-quality services coupled with an excellent customer service experience.

    Direct and Indirect Competitors

    Direct Competitors

    There are a number of direct competitors in the pet grooming industry in our area. Some of the main ones include

    • Pawfect Pet Grooming: a full-service pet grooming business that offers grooming, bathing, nail trimming, and other services. They have been in business for over 20 years and have a good reputation in the local community.
    • Furr-ever Friends: another full-service pet grooming business that offers a wide range of services, including brushing, bathing, nail trimming, and more. They have good reviews and a loyal customer base.
    • Pets 4 Paws: a smaller, independent pet grooming business with a focus on natural and organic products. They have a small but loyal customer base and have a good reputation in the local community.

    Indirect Competitors

    In addition to direct competitors, there are a number of indirect competitors in the pet grooming industry. These include pet stores, pet supply stores, and online pet grooming services. These businesses may offer some of the same services as our business, but they may not be as specialized or customized as our services.

    Competitive Advantage

    Our competitive advantage over our competitors is our focus on high-quality services and customer service. Our commitment to quality and customer satisfaction will set us apart from the competition and will help us to build a loyal customer base. We also plan to offer a wide range of services, including bathing, brushing, nail trimming, and more. This will help us to attract customers who are looking for a full-service pet grooming experience.

    7. Marketing Plan

    Furry Friends Dog Grooming will be marketed through various channels, including direct mail, print media, radio and television advertisements, and social media campaigns.

    • Direct Mail: We will send out direct mailers to local pet owners, veterinary clinics, and other pet-related businesses in the area. These mailers will include information about our services, prices, and promotions.
    • Print Media: We will advertise in local newspapers, magazines, and pet-related publications. We will also distribute flyers and brochures in pet stores, veterinary clinics, and other pet-related businesses.
    • Radio and Television: We will purchase radio and television advertisements to reach a wider audience. These advertisements will include information about our services and prices.
    • Social Media: We will use social media to reach potential customers. We will create social media profiles and post updates about our services, promotions, and events.

    Direct and Indirect Competitors

    Furry Friends Dog Grooming will have several direct and indirect competitors in the area. The direct competitors will include other dog grooming businesses, while the indirect competitors will include pet stores, veterinary clinics, and pet boarding facilities.

    Direct Competitors:

    • Pawfect Pet Grooming
    • Furr-ever Friends
    • Pets 4 Paws

    Indirect Competitors:

    • Pet Stores
    • Veterinary Clinics
    • Pet Boarding Facilities

    Promotions Strategy

    In the dog grooming business plan outline, we will use a variety of promotions to attract and retain customers. Our promotions will include discounts, loyalty programs, and referral programs.

    • Discounts: We will offer discounts to new customers and returning customers. These discounts can be used for services, products, or both.
    • Loyalty Programs: We will offer loyalty programs to reward customers for their loyalty. These programs will include rewards such as discounts, free services, and special offers.
    • Referral Programs: We will offer referral programs to reward customers for referring their friends and family to our business. These programs will include rewards such as discounts, free services, and special offers.
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    Our pricing strategy will be based on market research and competitor analysis. We will offer competitive pricing that is in line with the market rates while also offering discounts and loyalty programs to attract and retain customers. We will monitor our competitors’ pricing and adjust our pricing accordingly.

    8. Operations Plan

    Operation Functions

    Grooming: The primary function of the business will be providing pet grooming services. This includes bathing, brushing, nail trimming, ear cleaning, and hair styling. The business will use high-quality products and tools to ensure the best results for each pet.

    Boarding: The business will also offer overnight boarding services for cats and dogs. The boarding area will be clean and comfortable, and the pets will be given food, water, and plenty of attention throughout their stay.

    Pet Supplies: The business will also offer basic pet supplies such as food, treats, toys, and grooming tools. These supplies will be available for purchase in-store and online.


    3/15/202X – Establish a business plan and timeline

    3/22/202X – Acquire the necessary licenses and permits

    4/1/202X – Design and implement a marketing plan

    4/8/202X – Hire qualified staff

    4/15/202X – Purchase the necessary equipment, supplies, and materials

    4/22/202X – Design a customer service plan

    5/1/202X – Design and implement a safety plan

    5/8/202X – Set up an online presence

    5/15/202X – Develop a customer loyalty program

    5/22/202X – Develop a pricing structure

    9. Management Team

    Company Staff

    Owner has been in the pet care industry for the last ten years. He has a degree in business management and is the founder of Dog Grooming Enterprises. The owner has developed a reputation for providing high-quality pet care services and grooming to various pet owners.

    1. Owner/CEO
    2. Manager/Operations
    3. Groomers
    4. Office Manager
    5. Receptionist
    6. Bookkeeper
    7. Customer Service Representative
    8. Administrative Assistant

    10. Financial Plan

    We are seeking funding of $50,000 to cover start-up costs and initial operating expenses. This funding will purchase equipment, rent a space, and hire staff. We will also use the funding to pay for marketing and advertising expenses. The funds will be repaid after three years through profits generated by the business.

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    Key Revenue & Costs

    Key Revenue

    The primary source of revenue for our dog grooming business will be from services provided to customers. Services offered will include basic dog grooming, nail trimming, and flea and tick treatments. We will also offer additional services such as specialty baths, fur trimming, and creative styling. We will also offer pet supplies for sale.

    • Dog Grooming Services – 40%
    • Nail Trimming – 20%
    • Flea and Tick Treatments – 10%
    • Specialty Baths & Fur Trimming – 15%
    • Creative Styling – 10%
    • Pet Supplies – 5%

    Key Costs

    The main costs associated with running our business are salaries for staff, rent for our facility, insurance, utilities, and supplies. We must purchase grooming equipment such as clippers, dryers, and tables. We must also purchase supplies such as shampoos, conditioners, and brushes.

    • Salaries – 25%
    • Rent – 10%
    • Insurance – 5%
    • Utilities – 15%
    • Supplies – 20%
    • Grooming Equipment – 25%

    Funding Requirements and Use of Funds

    Funding Requirements

    Startup Costs: $12,000

    Use of Funds

    • Rent: $2,500/month
    • Furniture and Equipment: $5,000
    • Legal/Accounting: $1,500
    • Insurance: $500/year
    • Licenses: $500
    • Marketing: $1,000
    • Miscellaneous: $1,000
    • Salaries and wages: $3,000/month
    • Advertising and marketing: $500/month
    • Utilities: $300/month

    Key Assumptions

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    The essential assumptions necessary to reach the income and cost estimates in the financials and to obtain the company loan are shown in the following table.

    Grooming services will be offered at the rate of $25/hour

    Retail products will have a 10-20% markup

    Rent will be fixed at $2,500/month

    Insurance and Licenses will be renewed annually at a fixed cost

    Salaries and wages will be fixed at $3,000/month

    Advertising and marketing will be fixed at $500/month

    Utilities will be fixed at $300/month

    Financial Projections

    Income Statement

     FY 1FY 2FY 3FY 4FY 5
    Total Revenues$360,000$403,200$451,584$505,774$566,467
    Expenses & Costs     
    Cost of goods sold$63,800$71,456$80,031$89,634$100,391
    Initial expenditure$10,000$11,200$12,544$14,049$15,735
    Total Expenses & Costs$287,815$322,353$361,035$404,359$452,882
    PRETAX INCOME$17,563$19,671$22,031$24,675$27,636
    Net Operating Loss$0$0$0$0$0
    Use of Net Operating Loss$0$0$0$0$0
    Taxable Income$17,963$20,119$22,533$25,237$28,265
    Income Tax Expense$6,137$6,873$7,698$8,622$9,657
    NET INCOME$11,826$13,245$14,835$16,615$18,608

    Projected Balance Sheet

     Pro Forma Balance Sheet   
    AssetsYear 1Year 2Year 3
    Current Assets   
    Accounts Receivable$26,677$29,878$33,583
    Other Current Assets$2,315$2,707$2,707
    TOTAL CURRENT ASSETS$408,348$457,464$499,397
    Long-term Assets   
    Long-term Assets$9,755$9,755$9,755
    Accumulated Depreciation$17,152$19,210$21,612
    TOTAL LONG-TERM ASSETS$28,600$32,032$36,036
    TOTAL ASSETS$436,948$489,496$535,433
    Liabilities and CapitalYear 4Year 5Year 6
    Current Liabilities   
    Accounts Payable$19,800$22,176$24,926
    Current Borrowing$0$0$0
    Other Current Liabilities$0$0$0
    SUBTOTAL CURRENT LIABILITIES$18,300$20,496$23,038
    Long-term Liabilities$0$0$0
    TOTAL LIABILITIES$20,100$22,512$25,303
    Paid-in Capital$20,327$33,030$31,216
    Retained Earnings$66,321$72,290$79,519
    TOTAL CAPITAL$416,848$466,984$510,130
    TOTAL LIABILITIES AND CAPITAL$436,948$489,496$535,433
    Net Worth$261,520$285,057$313,562

    Cash Flow Statement

    Net Income (Loss)$11,416$12,786$14,320$16,039$17,963
    Change in working capital$19,200$21,504$24,084$26,975$30,212
    Net Cash Flow from Operations$19,376$21,701$24,305$27,222$30,489
    Net Cash Flow from Investments$180,950$0$0$0$0
    Cash from equity$0$0$0$0$0
    Cash from debt$315,831$50,000$50,000$50,000$50,000
    Net Cash Flow from Financing$315,831$50,000$50,000$50,000$50,000
    Net Cash Flow$154,257$172,768$193,500$216,720$242,726
    Cash at Beginning of Period$0$154,256$348,759$573,194$838,549
    Cash at End of Period$154,256$348,759$573,194$838,549$1,149,285

    11. FAQ

    • What is a dog grooming business plan?
      A dog grooming business plan is a comprehensive document that outlines the business objectives, strategies, operations, and financial goals of a dog grooming business. It serves as a roadmap for the business’s success, providing a clear plan of action and strategies to reach the desired goals. It also outlines the resources needed to make the business successful and the strategies to acquire them. A good dog grooming business plan should include an executive summary, market analysis, business model, operational plan, marketing plan, financial plan, and personnel plan.
    • What are the main types of dog groomers?
      There are a few main types of dog groomers. Mobile groomers provide services from their own vehicle, which they can drive to a customer’s home. Self-employed groomers run their businesses from their homes or a grooming salon. Salon-based groomers work in a grooming salon and are supervised by a professional groomer. Finally, there are pet groomers who work in pet stores. These groomers are usually supervised by a veterinarian and often require some veterinary training.
    • What are the main sources of revenues and expenses for dog grooming?
      The main sources of revenue for dog grooming are services such as bathing, brushing, nail trimming, and haircuts. Expenses for dog groomers include the cost of supplies such as shampoo, clippers, scissors, and combs; rent for the grooming space; wages for groomers; and insurance.
    • How do you get funding for your dog grooming business plan?
      One way to get funding for a dog grooming business plan is to apply for a loan. There are many different types of loans available, such as small business loans, unsecured lines of credit, and even government-backed grants. Before applying for a loan, it is important to create a detailed business plan that outlines the goals of the business, the expected costs, and how the business will be profitable. This will help lenders understand the business’s potential and make an informed decision about loaning money. Additionally, having a good credit history and collateral may help secure a loan. Other sources of funding may include crowdfunding or private investors. These methods may require more effort and care to be successful, but they can be a great way to get the funding you need for your dog grooming business.

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