Do you like fashion? Maybe you like advising your friends and family on what to wear and how to wear it and they have encouraged you to turn your passion into a business venture. Instead of retailing clothes from established clothing brands, you may decide to start your clothing line. All favorite designer clothing brands began somewhere, and this could be your turn to make money out of your passion.
Creating a successful clothing line business plan involves dedication and great work. It will require a systematic clothing line business plan sample that will guide your business and set your foundation for success. Starting a business is not only having an excellent idea, but it is also more than that. A clothing line business demands creativity to build your loyal customer base. Our business plan clothing writers have gained a wealth of experience over the many years of helping successful entrepreneurs establish their clothing line business plan sample from scratch.
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Executive Summary
1.1 Clothing Business
Lavish will be an independent clothing line owned by Julia Adam. The outlet will be based in Brooklyn, the most populous borough in New York City. In the initial stages, Lavish will just be selling apparel for women and juniors alongside accessories and gifts. The designs will include modern western, and southwestern wear.
In this business plan sample for clothing line, we’ll be providing all details that can help anyone start their own clothing branding.
1.2 Management
A clothing line business plan can’t run without fine management and without hardworking and talented employees. So, before thinking about how to start a clothing company, you must devise your management plan.
Julia decided to hire a manager for managing the overall operations – so that she can have time to invest in design ideas. However, she will be keeping an eye on all the activities by herself.
A wide space in a strategically ideal location that is Brooklyn, will be taken on rent. To provide an assortment of various brands and designers’ clothes, representatives will be holding talks with big giants of this market. Moreover, efficient staff after rigorous testing will be hired to ensure the smooth running of the startup.
1.3 Customers
Before making a clothing line business plan sample, you must be clear about who will be your target customers. As your entire setup, inventory and apparels will be dependent on them. Lavish decided to aim at targeting just the women and junior population in the vicinity. Thus, the store will be providing clothing line of just their interest.
1.4 Business Target
To be clear about what the company aims to do, Lavish defined the following targets in its clothing store business plan.
Our target is to become the most renown clothing line in the whole of NYC within a year of our launch. We aim at providing modern, trendy, high quality and unmatched apparel and accessories to the women and juniors of our town.
Julia, the company owner is a passionate and brilliant woman. Following her graduation from Hewlett High School, she went to Parsons School of Design to excel her skills as a fashion designer. After working for two years in ASMclothing, she has gained both experience and knowledge to implement her own ideas.
2.2 Why the clothing business is being started
Julia always wanted to be a fashion designer and work with the big names in this domain. However, after acknowledging that she can better implement her unique ideas by producing clothes on her own, she decided to launch her own clothing line. After gathering info about how to start a clothing line and looking at the opportunities that a startup clothing brand can offer her, she made up her mind to enter this venture.
2.3 How the clothing business will be started
Starting your own clothing line is a time taking task and needs efficient and accurate planning. If you also want to manufacture the material yourself then you will be needing a business plan template for clothing line to take major decisions.
Here we’re providing a clothing company business plan sample free of cost to help you in making a clothing line business plan for your startup.
Julia decided to do a contract with pre-existing cloth manufacturing company to utilize their services and machinery to produce the fabric like she wants. She’ll be hiring textile engineers who can help her devise ways to produce high-quality and eco-friendly material.
Moreover, to execute the ideas on her mind, she’ll be hiring fashion designers, dress-makers, tailors and direct to garment printing experts alongside the usual staff.
The financial experts have forecasted following costs for expenses, assets, investment, and loans for the startup.
Start-up Expenses
Legal
$198 450
Consultants
$0
Insurance
$45 600
Rent
$38 970
Research and Development
$45 600
Expensed Equipment
$65 440
Signs
$2 340
TOTAL START-UP EXPENSES
$396 400
Start-up Assets
$345 000
Cash Required
$543 000
Start-up Inventory
$45 000
Other Current Assets
$245 000
Long-term Assets
$312 500
TOTAL ASSETS
$1 490 500
Total Requirements
$1 886 900
START-UP FUNDING
Start-up Expenses to Fund
$254 000
Start-up Assets to Fund
$1 125 000
TOTAL FUNDING REQUIRED
$1 379 000
Assets
Non-cash Assets from Start-up
$456 000
Cash Requirements from Start-up
$234 000
Additional Cash Raised
$45 000
Cash Balance on Starting Date
$41 500
TOTAL ASSETS
$776 500
Liabilities and Capital
Liabilities
$37 590
Current Borrowing
$0
Long-term Liabilities
$0
Accounts Payable (Outstanding Bills)
$33 000
Other Current Liabilities (interest-free)
$0
TOTAL LIABILITIES
$70 590
Capital
Planned Investment
$1 379 000
Investor 1
$0
Investor 2
$0
Other
$0
Additional Investment Requirement
$0
TOTAL PLANNED INVESTMENT
$1 379 000
Loss at Start-up (Start-up Expenses)
($673 090)
TOTAL CAPITAL
$705 910
TOTAL CAPITAL AND LIABILITIES
$776 500
Total Funding
$1 379 000
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Services for Customers
If you are passionate about building fashion brand, you must first decide the right domain for you. Accurate fashion clothing line business plan sample can only be made after you have decided your services, as your inventory, manufacturing clothes, orders, and designs will all be dependent on your services.
After researching on how to design a clothing line and combining her interests, Julia decided to opt for the following services.
Daily wear & College wear: To provide our customers with a daily-life comfort and style, Lavish will be offering premium quality dresses, elegant shirts and pants to be worn routinely.
Day-outs and Party Outfits: We’ll be providing perfect outfits for casual occasions, proms, cocktail nights, wedding parties, hangouts, and similar events. We’ll offer gorgeous Bandeau Dresses, Pencil Dresses, Trench Dresses, Denim Dresses, Layered Dresses, Spaghetti Dresses, and Tweed Dresses.
Juniors Clothing: We’ll be providing clothing line for juniors too that will include daily-routine casual outfits, events’ clothing as well as party dresses.
Handbags & Accessories: We’ll be offering an assortment of unique handbags, jewelry items, bracelets, hats, watches, and scarves.
Note
These are the services which Julia will provide for 5-years of the launch of her startup. After being established in the market she’ll expand her product line and amend her business plan for clothing line accordingly.
Marketing Analysis of Clothing line Business
If you have made up your mind to start a clothing line for the sake of making your own clothes to sell, you must carry out thorough research on market first. As it will be hard to strive among already-established businesses, therefore, you must go for a location where there are comparatively fewer competitors.
The most favorable location for your fashion brand launch can only be found after analyzing various markets and natives. Thus it’s essential for you to include a detailed marketing analysis in your clothing line business plan.
Here we are providing fashion marketing plan example so that anyone who is thinking about creating a clothing brand can benefit.
Initiating a clothing line has enormous scope provided that one plans it efficiently. As clothing trends and fashion wears vary from day-to-day, people especially women are in continuous search of something that is unique and different from others so need to create a business continuity plan checklist. Women are always willing to spend on luxury clothing and accessories that make them appear beautiful besides providing comfort and confidence, therefore you will not be at loss if you have some good designing ideas on your mind.
In the United States, the revenue of $37 billion has been generated by women clothing stores in 2019. More than 64 thousand such businesses are running in the whole state while employing about 340k people. But a concerning fact is that the business is not seeing growth from the past few years due to high competition, so you must keep in mind to focus on a specific group and excel in your domain.
4.2 Marketing Segmentation
in order to develop an accurate retail clothing line business plan template, it’s essential to do marketing segmentation in it. Marketing Segmentation includes detail of the major groups of your target customers and the ways you’ll adopt to fulfill their needs.
Since Julia has launched her clothing line for just women and children thus her target customers will mostly be the females living in Brooklyn. To meet the demands of every type of lady Julia has divided them into two groups so that she can focus on the requirements of each group effectively. Marketing segmentation as done by Julia for her startup is given here in this fashion marketing plan example.
The detailed marketing segmentation of our target audience is as follows:
4.2.1 Working Class
The biggest consumer of our products will be the women who work in offices or in some other places. They will buy our comfortable and formal outfits for daily routine as well as our party dresses for whenever they have to go to some event. We’ll also be having a small office wear jewelry items so that they can enhance their work look.
As working women can spend a sufficient amount on clothing to appear up-to-date while being comfortable, thus we expect them to make significant purchases with us.
4.2.2 College & School Going Girls
The second group of our target customers will be the young girls who are in the way of completing their degrees. We’ll keep stylish and mod apparel for them to wear at party nights, proms, and hangouts.
4.2.3 Parents of Juniors
The last group of our target customers will be the parents of children under 13 years of age. We’ll be offering daily routine supreme quality clothes as well as stunning party outfits for the junior population of our area.
The detailed market analysis of our potential customers is given in the following table:
To generate a profit margin of $15 per month by the end of the first year
To earn a net promoter score of 25 by the end of the first year and of 40 by the end of the second year
To increase our monthly sales by 25% every month
To expand our product line by the end of five years
4.4 Product Pricing
The prices of most of our products are comparable with that of our competitors. however, some apparels which were hard to design are priced a little higher. Our trench apparels and Bandeau dresses will also be a bit expensive as we’ll be using newer fabric with enhanced features while making them.
Clothing line Marketing Strategy
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After you have gathered information regarding how to start a private label clothing line, you must start exploring garments business tips that can help you in increasing your sales.
In your clothing line business plan you must explore the ways that can provoke people to choose you among your competitors. To help you in getting an idea of what startups in these modern times are doing to promote themselves, we’re providing the sales strategy of the startup, Lavish.
The sales strategy developed by our experts is as follows:
5.1 Competitive Analysis
The biggest aspect that can help us in becoming a successful clothing company is our strategic location. Julia has selected an ideal location where she’ll be having competition with just two or three businesses of the same kind.
Secondly, our fabric will be of the highest quality and will be breathable, durable, anti-wrinkle, lint-resistant and comfortable. Thirdly we will be coming up with extremely unique, stylish and eye-catching designs. In fact, the only thing that inspired Julia to go for developing a clothing line was her hundreds of ideas that she could only implement independently. Lastly, we’ll offer a wide variety of dresses so that every lady has something to buy from us.
5.2 Sales Strategy
Our experts have come up with the following brilliant ideas to advertise and sell ourselves.
We will have a really amazing and eye-catching display in our stores as well as on your website
We’ll be offering a 10% discount on every purchase of $50 for the three months of our launch
We’ll be allowing customers to make online purchase
We’ll be giving a small gift on every purchase of $30 for the first month of our launch
5.3 Sales Monthly
5.4 Sales Yearly
5.5 Sales Forecast
The detailed information about sales forecast, total unit sales, total sales is given in the following table:
Sales Forecast
Unit Sales
Year 1
Year 2
Year 3
Daily wear & College wear
21 450
22 737
24 101
Day-outs and Party Outfits
34 630
36 708
38 910
Juniors Clothing
27 540
29 192
30 944
Handbags & Accessories
12 340
13 080
13 865
TOTAL UNIT SALES
95 960
101 718
107 821
Unit Prices
Year 1
Year 2
Year 3
Daily wear & College wear
$40,00
$46,40
$53,82
Day-outs and Party Outfits
$45,00
$52,20
$60,55
Juniors Clothing
$50,00
$58,00
$67,28
Handbags & Accessories
$75,00
$87,00
$100,92
Sales
Daily wear & College wear
$858 000,00
$1 054 996,80
$1 297 224,07
Day-outs and Party Outfits
$1 558 350,00
$1 916 147,16
$2 356 094,55
Juniors Clothing
$1 377 000,00
$1 693 159,20
$2 081 908,55
Handbags & Accessories
$925 500,00
$1 137 994,80
$1 399 278,41
TOTAL SALES
$4 718 850,00
$5 802 297,96
$7 134 505,57
Direct Unit Costs
Year 1
Year 2
Year 3
Daily wear & College wear
$23,20
$26,91
$30,62
Day-outs and Party Outfits
$29,00
$33,64
$38,28
Juniors Clothing
$18,56
$21,53
$24,50
Handbags & Accessories
$58,00
$67,28
$76,56
Direct Cost of Sales
Daily wear & College wear
$497 640,00
$611 898,14
$738 075,76
Day-outs and Party Outfits
$1 004 270,00
$1 234 850,39
$1 489 485,06
Juniors Clothing
$511 142,40
$628 500,70
$758 101,87
Handbags & Accessories
$715 720,00
$880 049,31
$1 061 521,55
Subtotal Direct Cost of Sales
$2 728 772,40
$3 355 298,54
$4 047 184,24
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Personnel plan
No matter how many unique clothing line business plan sample ideas you do have, they’ll all go waste if you fail at implementing them. To implement them at the right time, you’ll be needing efficient staff. Considering the importance of dedicated employees in a business, Julia decided to hire them after rigorous testing.
The list of her staff with average salaries is given here in this clothing line business plan sample.
6.1 Company Staff
1 General Manager to manage the company’s display store
1 Manager to monitor operations in the manufacturing center
2 Textile Engineers to work in production unit to produce highest quality material
4 Fashion Designers to design clothes
1 Direct to Garment Digital Printing Expert
2 Accountants to maintain financial records
3 Sales Executives to interact with retailers and to execute sales strategy plan
8 Tailors to stitch and fit the dresses
1 Receptionist
1 Driver for delivery tasks
2 Cleaners to maintain the facility
2 General Assistants for routine works
6.2 Average Salary of Employees
The following table shows the forecasted data about employees and their salaries for next three years.
Personnel Plan
Year 1
Year 2
Year 3
General Manager
$40 000
$44 000
$48 400
Manager
$30 500
$33 550
$36 905
Textile Engineers
$71 500
$78 650
$86 515
Fashion Designers
$75 000
$82 500
$90 750
Digital Printing Expert
$35 000
$38 500
$42 350
Accountants
$30 000
$33 000
$36 300
Sales Executives
$65 000
$71 500
$78 650
Tailors
$125 000
$137 500
$151 250
Receptionist
$38 500
$42 350
$46 585
Driver
$33 000
$36 300
$39 930
Cleaners
$22 500
$24 750
$27 225
General Assistant
$25 000
$27 500
$30 250
Total Salaries
$374 000
$650 100
$715 110
Financial Plan
You might have questions on your mind such as is the clothing line business plan profitable? Well, that’s a natural concern and can only be relieved after you have analyzed all the finances in a financial plan. After manipulating investments, loans, expected salaries, and all possible expenses you’ll be able to learn how much does it cost to start a clothing line. Moreover, through an accurate financial plan, you can figure out how much profit can you generate while managing all the finances. It can also provide possible solutions if you somehow fail to generate the revenue you expected.
Considering the long-term importance of a financial plan, Julia had it written by a financial expert. A sample of that financial plan is provided here.
OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.
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