Bike rental businesses cater to individuals seeking bikes, such as tourists, commuters, students, and leisure riders. These enterprises can operate in various locations, but they are particularly popular in urban hubs, tourist hotspots, university campuses, and residential districts. The bike rental industry is an emerging sector attracting entrepreneurs who aim to meet the increasing demand for affordable and convenient transportation alternatives. A Bike Rental Business Plan is a pivotal component for such entrepreneurs.

Within this article, we will elaborate on the significance of a bike rental business plan, its necessity, and the process of crafting one. Furthermore, we will furnish you with a sample business plan template for bike rental that can serve as an inspiration for your own endeavor.

What is a Bike Rental Business Plan?

A bike rental business plan is a document that describes the goals, objectives, strategies, and projections for starting and operating a successful bike rental business. It provides entrepreneurs and investors with crucial information about your business, such as:

  • The type of bike rental service you will offer
  • The location of your bike rental business
  • Your target customer segment
  • Your rental rates
  • Your marketing strategies
  • Your organizational structure
  • Your management team
  • Your financial projections
  • Your operational milestones

Crafting an extensively researched and meticulously detailed business plan is of paramount importance to steer your bike rental business towards success. This endeavor will facilitate the attraction of lenders, investors, and partners who can contribute to the growth of your enterprise while maintaining discretion.

Start your Business Plan Now
Start My Business Plan

Why Do We Need a Bike Rental Business Plan Sample?

Writing a business plan can be challenging, especially if you’re preparing it for the first time. It requires detailed research and consideration of many factors. A bike rental business plan sample can give you a better idea of what to include in your own plan.

A sample bike rental business plan can help you:

  1. Learn from the best practices of successful bike rental businesses.
  2. Avoid common mistakes in writing a business plan.
  3. Customize the sample plan to fit your specific needs.

If you’re seriously planning to start your own bike rental business, our team of experts at OGSCapital can help you. (Check our Car Rental Business Plan) In the following sections, we share our sample bike rental business plan that you can use as a reference. This sample will help you save you time, effort, money and help you make informed decisions about your own business, and ensure that you are on the right track to success.

Executive Summary

The executive summary of a business plan provides an overview of a bike rental business. It includes information about the services offered, the target market, the management team, the financials, and the key success factors. The summary also highlights the main objectives and goals of the business.

Here is the executive summary of a bike rental business called “Velocity Bikes”.

Landlord Business Plan Writing
Helps commercial tenants get landlord approval.

Business Overview

Velocity Bikes is a bike rental business that offers high-quality bikes for rent to customers in California. Velocity Bikes offers different types of bikes such as city bikes, premium bikes, electric bikes, and mountain bikes, as well as bike accessories like helmets, locks, baskets, lights, and maps. Velocity Bikes operates from a strategic location near Disneyland Park, one of the most popular tourist attractions in California where customers can easily access the bikes and enjoy the scenic routes and attractions.


Velocity Bikes will offer the following services to its customers:

  1. Bike Rental – Rent bikes for hourly, daily, weekly, or monthly periods. Velocity Bikes offer a variety of bikes, including city bikes, mountain bikes, electric bikes, premium bikes, and vintage bikes.
  2. Bike Maintenance and Repair – During your rental period, Velocity Bikes offer a nominal fee for bike maintenance service, which includes checking the brakes, tires, gears, chain, and lights. They will also provide roadside assistance in case of any breakdown or accident.
  3. Bike Tours – Take guided bike tours of California’s best sights and attractions with experienced and friendly guides who provide information and tips on local culture and history.
  4. Online Booking and Delivery – Book bikes online through Velocity Bikes’ website or mobile app. Choose to have the bikes delivered to your hotel or preferred location, or pick them up from the shop.
  5. Accessories and Gear – Optional accessories and gear are available for rent, such as helmets, gloves, jackets, panniers, locks, maps, and guides. A small fee is charged per accessory or gear per hour.

Customer Focus

Velocity Bikes serves customers who want to explore California affordably and eco-friendly. Velocity Bikes targets the following customer segments:

  1. Tourists – Visitors who come to California for leisure or vacation are one of Velocity Bikes’ main customer segments.
  2. Commuters – Local residents who use bikes to get to work, school, or other places are another customer segment.
  3. Students – Young people who study at colleges or universities in California and need bikes for academic or recreational activities are also a target customer.
  4. Recreational riders – People who ride bikes for fitness or enjoyment purposes and need bikes that are suitable for different terrains and challenges are another target customer.
Any questions? Get in Touch!

    Management Team

    Velocity Bikes is owned and managed by Bailey Howell, who has 15 years of experience in the bike rental industry. Bailey is responsible for the overall strategy, operations, marketing, and finance of the business. He is supported by a team of 30 staff members who perform the following roles:

    1. Bike rental manager – Responsible for managing the bike rental operations, including booking, delivery, maintenance, and inventory.
    2. Bike tour guide – Responsible for leading the bike tours, providing information and tips to customers, and ensuring their safety and satisfaction.
    3. Bike mechanic – Responsible for repairing and servicing the bikes, as well as ensuring their quality and performance.
    4. Bike attendant – Responsible for assisting customers with their bike rental needs, such as choosing the right bike, fitting the accessories, and providing instructions and directions.

    Success Factors

    Velocity Bikes aims to achieve the following success factors in its bike rental business:

    1. Customer satisfaction – To provide high-quality bikes and services that meet or exceed the expectations of its customers.
    2. Competitive pricing – To offer competitive pricing that is affordable and attractive to its target market.
    3. Convenient location – Operates from a convenient location in California, where customers can easily access the bikes and enjoy the scenic routes and attractions.
    4. Marketing strategy – Implement an effective marketing strategy that includes online and offline channels, such as a website, social media, flyers, brochures, banners, and word-of-mouth.


    Velocity Bikes expects to generate revenue from four main sources. The following table shows the projected revenue for the first three years of operation:

    YearBike Rental FeesBike Tour FeesBike RepairsAccessories and GearTotal Revenue

    The main expenses for Velocity Bikes include rent, utilities, salaries, marketing, insurance, taxes, depreciation, and maintenance. The following table shows the projected expenses for the first three years of operation:

    YearRentUtilitiesSalariesMarketingInsuranceTaxesDepreciationMaintenanceTotal Expenses

    The following table shows the projected net income for the first three years of operation:

    YearTotal RevenueTotal ExpensesNet Income

    Company Overview

    This section describes the key elements of your business concept, such as what is your bike rental business, who is your bike rental business, and what is your bike rental business history. (Check our Charter Bus Business Plan for better understanding)

    Who is Velocity Bikes?

    Business plan for investors

    Velocity Bikes is a bike rental business in California that rents bikes to customers. Tourists rent bikes for a few hours to tour the neighborhood recreationally. College students and daily commuters also rent bikes for practical reasons. In addition to bike rentals, Velocity Bikes also offers bike delivery, bike tours, bike maintenance, and loyalty programs. These additional services meet or exceed the expectations of customers.

    Velocity Bikes History

    Velocity Bikes was founded in 2022 by Bailey Howell, who has a passion for bikes and 15 years of experience in the bike rental business. Bailey wanted to provide a memorable and enjoyable bike rental experience for customers.

    The business started with 5 bikes and has since grown to 150 bikes and a larger store in the downtown area. Bailey is supported by a team of professional staff who perform various roles, such as bike rental manager, bike tour guide, bike mechanic, and bike attendant. The staff members are trained and skilled in their respective roles, and they share Bailey’s passion and vision for the business.

    Industry Analysis

    According to a report by Allied Market Research, the global bike rental market was valued at $2.1 billion in 2021, and is projected to reach $11.3 billion by 2031, growing at a CAGR of 18.5% from 2022 to 2031. The increase in bike rental industry is driven by several factors, such as:

    • The booming tourism industry – The travel and tourism sector in the United States is expected to generate $190.4 billion in revenue in 2023. This is projected to grow at an annual rate of 3.17% from 2023 to 2027. By 2032, the sector is expected to make up 9.2% of the entire US economy. (Source – Statista)
    • Rapid urbanization – By 2050, 87.4% of the US population is projected to live in urban areas. (Source – Statista)
    • Rapid digitalization – The demand for digital transformation is expected to reach US$ 2.3 Trillion in 2032, exhibiting a growth rate of 14.2%. (Source – Factmr)
    • Increasing adventure tourism – The global adventure tourism market was worth $366.7 billion in 2022. It is projected to reach $4.6 trillion by 2032, growing at a compound annual growth rate (CAGR) of 28.7% from 2023. (Source – Allied Market Research)

    Customer Analysis

    Demographic Profile of Target Market

    The target market for Velocity Bikes consists of customers who are looking to rent a bike in California. The demographic profile of the target market is as follows:

    • Age: 18 to 65 years old
    • Gender: Male and female
    • Income: Low to high income
    • Education: High school to college degree
    • Occupation: Students, professionals, workers, retirees
    • Lifestyle: Active, adventurous, health-conscious, environmentally aware
    Any questions? Get in Touch

    Customer Segmentation

    Velocity Bikes segments its target market into three main customer segments based on their purpose and motivation for renting bikes.

    1. Tourists who visit California for leisure or vacation typically rent bikes for short-term durations, such as hourly or daily. They prefer city bikes or electric bikes that are easy and comfortable to ride.
    2. Residents who live in California typically rent bikes for long-term durations, such as weekly or monthly. They prefer premium bikes or mountain bikes.
    3. Students who study in California typically rent bikes for medium-term durations, such as daily or weekly. They prefer electric bikes or scooters that are fast and convenient.

    Competitive Analysis

    Direct and Indirect Competitors

    Some of the direct competitors of Velocity Bikes are:

    1. Bounce – Bounce is a leading bike rental startup in the US, operating in 5 states including California. Its strengths include its large scale, low price, convenience, and use of technology. Its weaknesses include its dependence on scooters only, lack of customer service, and regulatory issues.
    2. Vogo – Vogo is a prominent bike rental startup in the US, operating in California and two other states. Its strengths include strategic partnerships, a customer loyalty program, and safety features. Its weaknesses include limited scale, high price, and operational challenges.
    3. Yuha – Yuha is a bike rental startup in the US that operates in 7 states, including California. Yuha’s strengths are its eco-friendly bikes, its focus on micro-mobility, and its social impact initiatives. Yuha’s weaknesses are its low speed, its limited range, and its availability in some areas.

    Some of the indirect competitors of Velocity Bikes are:

    1. Public transportation – Public transportation includes buses, trains, metros, and taxis that provide mass transit services to customers.
    2. Private vehicles – Private vehicles include cars, bikes, and cycles that are owned by customers.
    3. Other modes of transportation – Walking, cycling, skating, and the use of innovative devices, such as hoverboards, segways, or e-scooters, are all other modes of transportation.

    Competitive Advantage

    Velocity Bikes has the following competitive advantages over its competitors:

    1. Quality – Offering high-quality bikes that are well-maintained and serviced regularly.
    2. Variety – Offering a variety of bikes that suit different preferences and needs of its customers.
    3. Convenience – Operating from a convenient location that is close to tourist attractions.
    4. Customer service – Providing excellent customer service that is friendly, helpful, and responsive.

    Marketing Plan

    Promotions Strategy

    Velocity Bikes uses a variety of online and offline channels to promote its business.

    1. Online channels:
      1. Website – Velocity Bikes has a user-friendly website that provides information about its services, prices, locations, testimonials, and contact details.
      2. Social media – Velocity Bikes has a strong social media presence on platforms such as Facebook, Instagram, Twitter, and YouTube.
    2. Offline channels:
      1. Flyers, brochures, banners – Velocity Bikes distributes flyers, brochures, and banners in strategic locations such as hotels, travel agencies, tourist organizations, campuses, and public places.
      2. Word-of-mouth – Velocity Bikes relies on word-of-mouth marketing to spread the word about its bike rental business.


    Velocity Bikes offers affordable and attractive pricing to its target market. They offer flexible payment options, including cash, credit card, and online payment. The pricing of bike rental services is based on the type and duration of the rental. (Check our Air Charter Business Plan for better understanding)

    The following table shows the pricing of bike rental services:

    Bike TypeHourly RateDaily RateWeekly RateMonthly Rate
    City Bike$5$20$100$300
    Premium Bike$10$40$200$600
    Electric Bike$15$60$300$900
    Mountain Bike$20$80$400$1200

    The following table shows the pricing of bike delivery and bike tour services:

    Service TypeFee
    Bike Delivery$10 per bike
    Bike Tour$50 per person

    Operations Plan

    Operation Functions

    Velocity Bikes operates its bike rental business using the following functions:

    1. Booking – Managing bookings from customers through the website, mobile app, or in-store.
    2. Delivery – Delivering bikes to customers who request delivery service.
    3. Maintenance – Repairing and servicing bikes to ensure their quality and performance.
    4. Inventory – Tracking the number and status of bikes and accessories in stock.
    5. Tours – Leading bike tours that cover the best sights and attractions in California.


    Velocity Bikes has set the following milestones for its bike rental business:

    • Launch the website and mobile app by March 2023.
    • Acquire 150 bikes and accessories by May 2023.
    • Hire 50 staff members by July 2023.
    • Open the shop near Yosemite National Park by August 2023.
    • Reach 20,000 customers by October 2023.
    • Break even by December 2023.

    Financial plan

    Key Revenue & Costs

    The key revenue sources for Velocity Bikes are:

    1. Bike rental fees
    2. Bike tour fees
    3. Bike repair
    4. Accessories and Gear

    The key costs for Velocity Bikes are:

    1. Rent
    2. Utilities
    3. Salaries
    4. Marketing
    5. Insurance
    6. Taxes
    7. Depreciation
    8. Maintenance
    Any questions? Get in Touch!

      Funding Requirements and Use of Funds

      Velocity Bikes requires $100,000 of funding to expand its bike rental business. The funding will be used for:

      1. Purchasing 20 bikes and accessories
      2. Renting shop space near Yosemite National Park
      3. Hiring staff members
      4. Marketing the bike rental business
      5. Obtaining permits and licenses
      6. Paying insurance and taxes

      Velocity Bikes plan to obtain funding from external sources, such as personal savings, bank loan, angel investor, or crowdfunding.

      Key Assumptions

      The financial projections for Velocity Bikes are based on the following key assumptions:

      1. The average occupancy rate of bikes is 70%
      2. The average rental duration of bikes is 4 hours
      3. The average number of participants per bike tour is 10
      4. The average length of bike tour is 3 hours
      5. The growth rate of revenue is 20% per year
      6. The growth rate of expenses is 10% per year

      Sources of Funding for Bike Rental Business

      1. Bank loan – Apply for a loan from a financial institution that offers loans for small businesses by providing a detailed business plan, financial projections, and collateral to secure the loan.
      2. Angel investor – Find an individual or group of individuals who are willing to invest in the bike rental business in exchange for equity or ownership stake by pitching the business idea, market potential, and competitive advantage to the angel investor.
      3. Crowdfunding – Raise money from a large number of people through an online platform, such as Kickstarter or Indiegogo by creating a campaign Velocity Bikes and offer rewards or incentives to the backers who support your campaign.

      OGSCapital: The Best Consulting Company for Your Bike Rental Business Plan

      Valentin Marinov

      excellent work

      excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!

      ∙ Valentin Marinov

      We hope this sample rental bike business plan has helped you. It shows the structure and format of a professional business plan and gives you some ideas on how to write your own. To write a high-quality and effective bike rental business plan, you need professional help from experts. OGSCapital is a leading provider of individual solutions for existing small/medium businesses and start-up projects.

      We have been helping businesses attract $2.7 billion in financing for over a decade. Our team of experts will create a custom business plan for you, tailored to your specific needs. We conduct market research, prepare financial projections, and provide strategic advice. We offer other services, such as business continuity plans, pitch decks, due diligence, ICO whitepapers, ICO consulting, confidential information memorandums, private placement memorandum, feasibility studies, and more.

      Jakub Babkins is a senior consultant who specializes in writing bike rental business plans. He has a degree in economics from Harvard University and has worked as a financial analyst, investment banker, and management consultant for leading firms. He has written more than 100 successful business plans for clients in various industries. (For example, Helicopter Business Plan) You can trust Jakub Babkins and other OGSCapital consultants to write a high-quality and effective bike rental business plan for you. They will work with you closely throughout the process and help you turn your dream into reality.

      The bike rental business plan cost depends on the complexity and scope of your project. You can get a free quote from us by filling out an online form on our website. Don’t hesitate to contact us today and get started on your bike rental business plan. We are here to support you and help you succeed.

      Frequently Asked Questions

      1. What is the target market for bike rental business?

      The target market for bike rental business is customers who want to explore their destination on two wheels, such as tourists, residents, students, etc.

      2. What are the advantages of bike rental schemes?

      The advantages of bike rental schemes are convenience, accessibility, cost-effectiveness, health, fitness, recreation, eco-friendliness, and employment.

      Download Bike Rental Business Plan Sample in pdf