Technology business plan for starting your own business

If there is one field that cannot go out of business within the foreseeable future, that is the technology business. This business has been growing vastly since the start of this century. There are more technology businesses out there than you can count, yet there is a capacity for new entrants in this field. We have made this business plan for technology company to tell you in sheer detail how to start a information technology company.

This business plan is based on the real-life example of MacArthur Tech Services. Let’s see how this business plan for investors can help you make money.

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Executive Summary

2.1 The Business

MacArthur Tech Services will be a licensed and register tech services provider in Detroit. It will be owned by Maximilien MacArthur who is a former executive from Silicon Valley and has worked for many tech startups. This business plan for tech startup will help you learn from MacArthur’s experience.

2.2 Management of Technology Company

While explaining how to start a business solutions company, the first important thing to learn is the management of the company. You need to know the managemental hierarchy of the company for technology business setting up. This can also be used as a business plan for bank to get debt financing for your startup.

The management of MacArthur Tech Services will mainly be handled by MacArthur himself. He will hire experts of the field to help him with the operations.

2.3 Customers of Technology Company

As a semiconductor business plan is a vast field, we need to determine what customers would we be dealing. This includes the following:

  1. Domestic Customers

These customers will include the people who:

  • Want to get their personal computers fixed.
  • Want home-based tech and connectivity solutions.
  • Want consultancy for domestic tech setups.
  1. Business Clients

These will be slightly bigger than the domestic customers and will include:

  • Businesses looking for automation.
  • Small businesses looking for digital bookkeeping and inventory management.
  • Businesses looking for better connectivity solutions.
  1. Schools

These customers will need:

  • Campus management solutions.
  • Labs and Library computer setups.
  1. Corporate Clients

These will be the biggest clients needing corporate-grade computing and tech solutions.

2.4 Business Target

The target will be to become the leading provider of tech services in all of North America.

Technology Business Plan - 3 Years Profit Forecast
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Company Summary

3.1 Company Owner

The owner of MacArthur Tech Services, Maximilien MacArthur is an expert of the field. He started his career with a repair shop and that makes and excellent computer repair business plan today. He then moved to the Silicon Valley where he made a information technology business plan example by starting a number of companies and making them successful.

3.2 Why the Technology Company is being started

MacArthur has an extensive knowledge of the field and has set many information technology business continuity plan example. He has helped a number of tech companies successful and is now planning to make a company of his own. He is passionate about it and knows where there is a gap in this business and how he can make a name in this field.

3.3 How the Technology Company will be started

Step1: Planning

The next thing we need to cover in this technology business plan sample is the planning to start the business. No business plan for tech company can be complete without that.

We need to plan everything from the number of employees and starting costs for the business to the perspective customers.

Step2: Branding

People trust the companies that have established brand names. In order to make it successful, our tech company will also establish a strong brand name. An impressive brand logo, moto, and color scheme will be chosen to make this happen.

Step3: Establish Your Office

MacArthur Tech Services will have an office in downtown Detroit from where all the services of the company will be extended to the customers.

Step4: Establish a Web Presence

No successful technology business plan can be complete without web presence. An extensive website will be launched for customers to interact with MacArthur Tech services.

Step5: Promote and Market

All possible ways of communication will be used to make sure that MacArthur Tech Services is known in all of Detroit and Michigan.

Technology Business Plan - Startup Cost
Start-up Expenses 
Research and Development$34,000
Expensed Equipment$59,000
Start-up Assets$380,000
Cash Required$400,000
Start-up Inventory$59,000
Other Current Assets$220,000
Long-term Assets$280,000
TOTAL ASSETS$1,339,000
Total Requirements$1,735,200
Start-up Expenses to Fund$396,200
Start-up Assets to Fund$1,339,000
Non-cash Assets from Start-up$1,778,000
Cash Requirements from Start-up$398,000
Additional Cash Raised$60,000
Cash Balance on Starting Date$38,000
TOTAL ASSETS$2,274,000
Liabilities and Capital 
Current Borrowing$0
Long-term Liabilities$0
Accounts Payable (Outstanding Bills)$43,000
Other Current Liabilities (interest-free)$0
Planned Investment$1,735,200
Investor 1$0
Investor 2$0
Additional Investment Requirement$0
Loss at Start-up (Start-up Expenses)$465,800
Total Funding$1,735,200

Business plan for investors


The next thing we need to address in this technology business plan template are the services we will be providing. As Technology is a vast field and no single company can reasonably cover all aspects of the industry, we’ll offer limited services in this information technology startup business plan and will try to be the best at them.

The main services provided by MacArthur Tech Services will include:

  1. Connectivity Solutions

This area of the services provided by MacArthur will include:

  • Connectivity solutions for domestic clients.
  • Connectivity solutions for offices and businesses.
  • Connectivity solutions for corporate clients.
  1. Tech Equipment Supply

This segment of MacArthur’s services will include the supply of:

  • Computers.
  • Routers.
  • Projectors.
  • Printers.
  1. Tech Support Services

MacArthur Tech Services will offer support services for clients. These will include support for:

  • Any major fault in tech setups.
  • Break down of network or mainframes in offices.
  • Personal and domestic tech support.

MacArthur Tech Services will maintain a 247 support helpline to provide support to people facing any tech problems.

  1. Tech Consultancy

For the clients that do not know where to start with tech, we’ll be giving tech consultancy services.

Marketing Analysis of Technology Business

Valentin Marinov

excellent work

excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!

∙ Valentin Marinov

If you want to know how to write a business plan for a tech startup, the most important thing for that is the marketing analysis of the technical business plan sample. We are performing the marketing analysis of thebusiness plan technology description to make things easier for you. It is paramount to have an extensive knowledge of thetechnology business solutions if we want the business to be successful.

5.1 Market Trends

The tech market is one of the most fast-growing ones all over the globe. Most of the top companies and richest people in the world right now are associated with this field. We have seen a lot of tech companies come forth and be successful in this field.

The field is a bit saturated but there is always place for companies that come with the intention of providing exalted services in this industry.

5.2 Marketing Segmentation

The customers of our Tech business will be divided in the following market segments. Each segment will need its own specialized set of services.

Technology Business Plan - Marketing Segmentation

5.2.1 Domestic Individual Customers

Valentin Marinov

excellent work

excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!

∙ Valentin Marinov

These will be the lowest paying customers but with the largest values. Anyone who needs an advice on what laptop to buy to anyone looking for someone to setup their workstation will fall into this category. We will provide all the services from the installation of Windows to replacing broken displays. Our focus will be to make repeat customers here.

5.2.2 Small Large Businesses

The businesses needing services for their tech setup will also be our customers. We will provide them with the services including automation, bookkeeping, inventory management, connectivity, and all other services that they might need.

5.2.3 Corporate Clients

This will be the market segment for us that will make the bulk of our income. They will be in a lesser number but will pay the premium prices. We will offer all the services from cloud computing to blockchain services and all other tech-related services a corporation might need.

5.2.4 Nonprofits

Lastly, we will offer discounted services to the nonprofit segment of the business to play our role in community development.

Market Analysis       
Potential CustomersGrowthYear 1Year 2Year 3Year 4Year 5CAGR
Domestic Individual Customers31%45,00047,00049,00051,00053,00010.00%
Small Large Businesses29%40,00041,00043,00045,00047,00010.00%
Corporate Clients26%32,00033,00035,00037,00039,00010.00%

5.3 Business Target

  • To become the leader in tech services in all of North America within 5 years.
  • To provide impeccable tech services to our clients.
  • To expand to at least 3 more states by the end of year 1.
  • To start making an annual $368,000 in profit by the end of year 3.

5.4 Product Pricing

We will keep the product prices lower than the market average at the start. This will be done to attract the customers and once we have enough of them, we will move on to increase the prices.

Marketing Strategy

Now that we know the market we are going to enter, the next thing we need is a business plan in marketing to make sure we get our business objectives. As the Tech market is a saturated one, marketing is one of the decisive factors that can make any information technology business proposal template a success.

We need to be objective here and use any competitive leverage that we have in order for us to be successful and we’ll spare no expense in making sure that our technology startup company is successful.

6.1 Competitive Analysis

  1. The thing that will give us an edge on the competitors will be the extensive experience of the owner Mr. MacArthur.
  2. We will provide top-notch service and only the best of the best equipment to earn permanent recurring clients.
  3. We will provide a 247 support helpline, something that can make a huge difference and something not much of the competitors have.

6.2 Sales Strategy

  • We’ll target the domestic, business, and corporate market at once to ensure that we get the best sales margin.
  • We’ll provide a one-year warranty on all our products and services to make people rely on us and buy from us.
  • Like all the best biotech business plans, we will offer huge discounts for the first two months.

6.3 Sales Monthly

Technology Business Plan - Sales Monthly

6.4 Sales Yearly

Technology Business Plan - Sales Yearly

6.5 Sales Forecast

Technology Business Plan - Unit Sales
Sales Forecast   
Unit SalesYear 1Year 2Year 3
Connectivity Solutions46,00048,76051,686
Tech Equipment Supply40,00042,40044,944
Tech Support Services44,00046,64049,438
Tech Consultancy41,00043,46046,068
TOTAL UNIT SALES171,000181,260192,136
Unit PricesYear 1Year 2Year 3
Connectivity Solutions$45.00$52.20$60.55
Tech Equipment Supply$60.00$69.60$80.74
Tech Support Services$42.00$48.72$56.52
Tech Consultancy$35.00$40.60$47.10
Connectivity Solutions $2,070,000.00 $2,545,272.00 $3,129,666.45
Tech Equipment Supply $2,400,000.00 $2,951,040.00 $3,628,598.78
Tech Support Services$1,848,000.00 $2,272,300.80 $2,794,021.06
Tech Consultancy $1,435,000.00 $1,764,476.00 $2,169,599.69
TOTAL SALES$7,753,000.00 $9,533,088.80 $11,721,885.99
Direct Unit CostsYear 1Year 2Year 3
Connectivity Solutions$43.00$49.00$56.00
Tech Equipment Supply$58.00$66.00$76.00
Tech Support Services$40.00$45.00$52.00
Tech Consultancy$33.00$37.00$43.00
Direct Cost of Sales   
Connectivity Solutions $1,978,000.00 $2,389,240.00 $2,894,393.60
Tech Equipment Supply $2,320,000.00 $2,798,400.00 $3,415,744.00
Tech Support Services$1,760,000.00 $2,098,800.00 $2,570,796.80
Tech Consultancy $1,353,000.00 $1,608,020.00 $1,980,906.80
Subtotal Direct Cost of Sales$7,411,000.00 $8,894,460.00 $10,861,841.20

Personnel plan

The next thing needed for writing a business plan for a tech startup is the planning of the staff needed to efficiently run the company. This business plan for a web hosting and other tech services needs a number of skilled people to help it run properly. As the main focus of this business is to provide technical support and services, these employees will be the most valuable asset of the business.

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    7.1 Company Staff

    • Maximilien MacArthur will be the owner and the CEO.
    • 1 General Manager.
    • 1 Operations Manager.
    • 1 Liaison Manager.
    • 5 Technicians.
    • 2 Engineers.
    • 5 Support Agents.
    • 2 Drivers for the support Team.
    • 2 Office Boys.
    • 1 Receptionist.
    • 1 Accountant.

    7.2 Average Salary of Employees

     Personnel Plan   
     Year 1Year 2Year 3
    General Manager$13,000$14,300$15,730
    Operations Manager$13,000$14,300$15,730
    Liaison Manager$12,000$13,200$14,520
    Support Agents$45,000$49,500$54,450
    Office Boys$16,000$17,600$19,360
    Total Salaries$195,000 $214,500 $235,950

    Financial Plan

    This last part of this business plan information technology company is the financial planning of the business. The recipe for a successful business is to decrease the expenses and increase the income of the setup. To make this happen, we have to have a clear idea of the expenses for starting and running the business. Let’s see a tentative budget planning for a technology business.

    Here is a list of the expenditure for starting the business and running it until it starts generating enough revenue to fund itself and return profit.

    • The cost of setting up the office.
    • The cost of setting up an online presence.
    • The cost of advertisement of the business.
    • The salaries of the staff for the starting year.
    • The cost of overheads included in running the business.

    8.1 Important Assumptions

     General Assumptions   
     Year 1Year 2Year 3
    Plan Month123
    Current Interest Rate8.16%8.18%8.25%
    Long-term Interest Rate8.34%8.38%8.42%
    Tax Rate23.40%23.70%24.10%

    8.2 Break-even Analysis

    Technology Business Plan - Break-even Analysis
     Break-Even Analysis 
    Monthly Units Break-even5339
    Monthly Revenue Break-even$131,820
    Average Per-Unit Revenue$234.00
    Average Per-Unit Variable Cost$0.66
    Estimated Monthly Fixed Cost$162,600

    8.3 Projected Profit and Loss

     Pro Forma Profit And Loss   
     Year 1Year 2Year 3
    Sales$7,753,000 $9,533,089 $11,721,886
    Direct Cost of Sales$7,411,000 $8,894,460 $10,861,841
    TOTAL COST OF SALES$7,411,000 $8,894,460 $10,861,841
    Gross Margin$342,000 $638,629 $860,045
    Gross Margin %4.41%6.70%7.34%
    Sales and Marketing and Other Expenses$119,000$120,000$121,000
    Leased Equipment$0$0$0
    Payroll Taxes$30,000$31,000$32,000
    Total Operating Expenses$353,610 $375,540 $399,500
    Profit Before Interest and Taxes($11,610)$263,089$460,545
    Interest Expense$0$0$0
    Taxes Incurred($2,322)$52,618$92,109
    Net Profit($9,288)$210,471$368,436
    Net ProfitSales-0.12%2.21%3.14%
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    8.3.1 Profit Monthly

    Technology Business Plan - Profit Monthly

    8.3.2 Profit Yearly

    Technology Business Plan - Profit Yearly

    8.3.3 Gross Margin Monthly

    Technology Business Plan - Gross Margin Monthly

    8.3.4 Gross Margin Yearly

    Technology Business Plan - Profit Yearly

    8.4 Projected Cash Flow

    Technology Business Plan - Projected Cash Flow
     Pro Forma Cash Flow   
    Cash ReceivedYear 1Year 2Year 3
    Cash from Operations   
    Cash Sales$52,000$56,160$60,653
    Cash from Receivables$18,000$19,440$20,995
    SUBTOTAL CASH FROM OPERATIONS$70,000 $76,300 $82,404
    Additional Cash Received   
    Sales Tax, VAT, HSTGST Received$0$0$0
    New Current Borrowing$0$0$0
    New Other Liabilities (interest-free)$0$0$0
    New Long-term Liabilities$0$0$0
    Sales of Other Current Assets$0$0$0
    Sales of Long-term Assets$0$0$0
    New Investment Received$0$0$0
    SUBTOTAL CASH RECEIVED$71,000 $77,000 $83,000
    ExpendituresYear 1Year 2Year 3
    Expenditures from Operations   
    Cash Spending$32,000$33,000$34,000
    Bill Payments$18,000$19,000$20,000
    SUBTOTAL SPENT ON OPERATIONS$50,000 $52,000 $54,000
    Additional Cash Spent   
    Sales Tax, VAT, HSTGST Paid Out$0$0$0
    Principal Repayment of Current Borrowing$0$0$0
    Other Liabilities Principal Repayment$0$0$0
    Long-term Liabilities Principal Repayment$0$0$0
    Purchase Other Current Assets$0$0$0
    Purchase Long-term Assets$0$0$0
    SUBTOTAL CASH SPENT$51,000 $55,080 $59,486
    Net Cash Flow$14,300$15,000$17,000
    Cash Balance$23,000$24,000$25,000

    8.5 Projected Balance Sheet

     Pro Forma Balance Sheet   
    AssetsYear 1Year 2Year 3
    Current Assets   
    Accounts Receivable$23,000$25,760$28,954
    Other Current Assets$1,000$1,000$1,000
    TOTAL CURRENT ASSETS$277,000 $310,240 $348,710
    Long-term Assets   
    Long-term Assets$10,000$10,000$10,000
    Accumulated Depreciation$17,800$19,936$22,428
    TOTAL LONG-TERM ASSETS$21,500 $24,080 $27,090
    TOTAL ASSETS$294,000 $329,280 $370,440
    Liabilities and CapitalYear 4Year 5Year 6
    Current Liabilities   
    Accounts Payable$18,800$21,056$23,667
    Current Borrowing$0$0$0
    Other Current Liabilities$0$0$0
    SUBTOTAL CURRENT LIABILITIES$15,300 $17,136 $19,261
    Long-term Liabilities$0$0$0
    TOTAL LIABILITIES$15,000 $16,800 $18,883
    Paid-in Capital$29,000$30,000$30,950
    Retained Earnings$55,000$59,950$65,945
    TOTAL CAPITAL$279,000 $304,110 $334,521
    TOTAL LIABILITIES AND CAPITAL$294,000 $329,280 $370,440
    Net Worth$285,000$310,650$341,715

    8.6 Business Ratios

     Ratio Analysis    
     Year 1Year 2Year 3INDUSTRY PROFILE
    Sales Growth7.25%8.03%8.90%3.00%
    Percent of Total Assets    
    Accounts Receivable9.21%10.20%11.31%9.80%
    Other Current Assets2.13%2.36%2.61%2.40%
    Total Current Assets150.01%152.00%153.00%158.00%
    Long-term Assets11.38%11.40%11.50%12.00%
    TOTAL ASSETS100.00%100.00%100.00%100.00%
    Current Liabilities4.84%4.88%4.92%4.34%
    Long-term Liabilities0.00%0.00%0.00%0.00%
    Total Liabilities7.60%7.66%7.73%7.38%
    NET WORTH100.20%101.00%101.93%110.00%
    Percent of Sales    
    Gross Margin96.00%98.59%101.35%99.00%
    Selling, General & Administrative Expenses93.00%95.51%98.19%97.80%
    Advertising Expenses1.90%1.95%2.01%1.40%
    Profit Before Interest and Taxes42.00%43.13%44.34%33.90%
    Main Ratios    
    Total Debt to Total Assets0.19%0.18%0.17%0.40%
    Pre-tax Return on Net Worth73.09%74.00%76.00%75.00%
    Pre-tax Return on Assets95.01%99.76%104.75%111.30%
    Additional RatiosYear 1Year 2Year 3 
    Net Profit Margin3.80%3.92%4.04%N.A.
    Return on Equity55.01%56.72%58.47%N.A.
    Activity Ratios    
    Accounts Receivable Turnover7.77.87.9N.A.
    Collection Days100100100N.A.
    Inventory Turnover31.633.1834N.A.
    Accounts Payable Turnover15.41616.6N.A.
    Payment Days272727N.A.
    Total Asset Turnover2.42.52.6N.A.
    Debt Ratios    
    Debt to Net Worth-0.04-0.03-0.03N.A.
    Current Liab. to Liab.111N.A.
    Liquidity Ratios    
    Net Working Capital$250,000$264,000$278,784N.A.
    Interest Coverage000N.A.
    Additional Ratios    
    Assets to Sales0.870.880.89N.A.
    Current DebtTotal Assets1%0%0%N.A.
    Acid Test28.0328.0628.09N.A.
    SalesNet Worth2.12.12.2N.A.
    Dividend Payout000N.A.

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