How to write a small business plan sample?

The business plan is an essential part of every startup regardless of its size and market. Without it, no enterprise can run successfully even when it is launched with a huge investment.

Fortunately, if you have a know-how of the business world, you can write your business plan yourself after learning a few things. Here is a complete stepwise guide on how to write a business plan.

Step1: Know Your Business

Have a clear idea about your available and needed resources. This will help you understand which services you can offer, to what extent you can expand your startup, and how much you can spend on areas like salaries, marketing, etc.

Step2: Explore Your Market

Find out where you are going to launch and operate to know the registration, insurance, and licensing requirements.

Step3: Read Sample Business Plans

Read 3 to 4 sample business plans of the same niche as yours to understand how others have launched their business.

Step4: Acquire a Customizable Business Plan Template

Get a business plan template to save you time and effort in determining the document structure and fiscal formulae.

Step5: Fill in the Details

Take down your business specifics with 100 percent accuracy. If you make any assumptions, make sure to be realistic and measurable in your approach.

To learn all these aspects in detail, you can read the sample business plans available on our website. It is, however, recommended to hire a professional business plan writer if you do not possess knowledge of business administration.

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Why do you need a business plan?

Starting a business can be easier than running it in the right direction. Without a prior plan that defines your business objectives, you won’t be able to direct your human and financial resources toward growth.

A business plan for small startups aids in creating an effective strategy to run the business. It gives an overview of all the stakeholders and their areas of interest. In this way, it helps develop a strategy to timely meet the expectations of end-users, product consumers, and business partners.

A well-drafted business plan also enables the business owner to attract potential investors. It gives a clear idea of projected profit and loss, market demand, and unit sales.

Lastly, your small business plan template can help you avoid indulging in unnecessary business ventures. As opportunities arise you may choose the ones that are the most suitable to carry out your business operations.

What types of small business plans are there?

Small business plans can be categorized into the following types:

Startup Business Plans: These plans entail how the startup will be launched. They usually include a personnel plan, company summary, marketing analysis, and financial plan.

Internal Business Plans: This type of plan helps run any internal department or faculty of the business. It focuses on narrower aspects in extreme detail.

Strategic Business Plans: These plans include a proper stepwise strategy to run business operations. They also include a schedule and goals with time constraints.

Feasibility Business Plans: They study sales and expected profit margins to determine the feasibility of the company.

Growth Business Plans: They present prospects for growth after analyzing the company’s performance over the past years.

Small business Plan

What should a business plan contain?

Though the components of a business plan depend on the business’ working domain, there are some that are to be included in the framework for any type of business.

Executive Summary

This section should explain what the business is, what the core services and customers are, and what targets the business aims to achieve.

Company Summary

This should give an overview of the company’s owner, the reasons behind starting the business, and the initial strategy to launch the startup.

Services & Products

This segment should specify all the services, sub-services, or products via which the business will interact with the community.

Marketing Analysis

The marketing plan for small business should analyze everything that is outside your company’s office. This includes market data to assess which products and services are in demand, how many businesses in the same niche are operating nearby, the spending capabilities of people, pricing strategies of competitors, and feasible locations to launch the startup. This part should also graphically portray the expected sales and revenue generated from each customer segment.

Personnel Plan

It includes a list of people who are needed to run your company.

Sales Strategy

Sales or marketing plan in small business lays down your competitive benefits to convince your customers to buy from you. It also includes advertising strategies that are unobtrusive yet influencing.

Financial Plan

A small business financial plan details gross margins, profit loss analysis, business ratios, and financial statements to help you gauge the business’s net worth at any time.

To help understand what to include in each of the categories, you must study a detailed small business plan example. At OGScapital you can visit small business plans samples developed by our business analysts on almost every business idea.

Franchise Business Planning 
Helps the franchisee get business case approval from the franchisor

How to create a small business marketing plan?

To create a marketing plan for a small business, you can follow these steps:

  1. Understand who your customers are going to be.
  2. Figure out how you can better serve your customers than your competitors.
  3. Watch from where your intended customers can hear about you.
  4. Create a user-friendly website with an AI chatbot.
  5. Advertise in local magazines.
  6. Explore how social media and Google Ads can help you.
  7. Analyze how many discounts you can offer.
  8. Take down your findings in a marketing plan.

What is the best retirement plan for my small business?

A retirement plan for a small business determines how much you should save and invest to have money inflows even when you retire. It analyses the plausible investment opportunities and a plan for return on investment.

While you explore which can be the best small business retirement plan for you, you must run a comparison on these elements: eligibility, contributions, loans, compensation, and distributions. Based on these, you can choose from the following small business owner retirement plans:

  • Simplified Employee Pension: If you are running on a sole proprietorship, this can be the best and easiest option for you.
  • Individual Roth 401(k): This can be the best choice if your only business employee is your spouse.
  • Savings Incentive Match for Employees: This can be the best choice if your employees also want to contribute to their retirement plans.

Before you decide on the best small business retirement plans for your startup, you should consult a business expert or your legal tax advisor.

How to do a financial plan for a small business?

An accurate financial plan for your small business must shed light on your financial goals, budget, cash flow planning, retirement plan, and debt payment plan. It should also entail plausible monetary risks to develop a plan to cater to them.


A financial plan is usually developed for 3 to 5 years before launching the business. The accuracy of a financial plan thus depends on how accurate and realistic your assumptions are.

If you have to do a financial plan even for a small business, you need to have in-depth knowledge of all the fiscal terms. You should be an expert in evaluating different values and comparing them to get meaningful data such as the break-even point.

Though you can use a business plan for small business template for the purpose, it is still advisable to hire a professional for accurate and detailed analysis.

Business Plan that Guarantees Success? OGS is Your Way to Go!

At OGScapital we have professional and experienced business plan developers to make small business strategic plans as per your business specification. Working with us, hundreds of entrepreneurs were able to turn their small startups into large enterprises.

Here is a quick overview of our firm’s profile:

  • Experience in Working for 42 Industries
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Request a sample small business plan today!


  • How do I write a small business plan for a small startup?
    To make small businesses’ plan, you need to do secondary analysis of the market stats, explore licensing requirements, and take down your credentials in a customizable small business’ business plans template.
  • What are the 7 steps on how to write a small business plan?
    The steps to make small businesses’ plan are:
  1. Study sample business plan for small businesses.
  2. Download a customizable template for a small business plan.
  3. Explore the market stats and develop marketing plan for small businesses.
  4. Decide your business goals and available resources.
  5. Specify the services you will provide.
  6. Set a criterion for hiring competent employees.
  7. Make your financial plan for small business.
  • What are 5 small businesses that are profitable as well?
    The easiest-to-start yet always profitable business ideas are as follows:
  1. Small Restaurant
  2. Web Development Startup
  3. Software Services Startup
  4. Professional Cleaning Enterprise
  5. Online Coaching Startup
  • What are the 4 types of small business plans?
    The 4 types of plans for small business startups are as follows:
  1. Startup Plan
  2. Business Internal Plan
  3. Strategic Plan
  4. Operations Plan

Download Small Business Plan Sample