Table of Content

    Do you want to start sandwich shop business plan?

    Do you want to start a sandwich shop?

    Well, the business is trendy and can surely help you in making a considerable profit, provided that you manage to overcome the huge competition ahead of you. To strive among the well-known names in this and the related businesses, you have to come up either with unique ideas or a real strategy for the business location. In any case, the first step will be to plan your business. So, if you need guidance regarding how to open sandwich shop, you can take help from this sample business plan of a sandwich business startup named, ‘Dallas Grills’.

    Executive Summary

    2.1 The Business

    Dallas Grills will be owned by Helena Walters, located in Dallas. It will basically a sandwich shop offering a variety of subs, burgers, and salads, with the facility of sitting inside, as well as buy and take away.

    2.2 Management

    Sandwich businesses need a defined plan to manage things like buying fresh and quality ingredients, preparing sandwiches and advertising to take the audience attention. In her sandwich shop business plan, Helena has decided to supervise the task of preparing eatables by herself and to hire a manager to manage operations other than preparation of food items.

    2.3 Customers

    Fortunately, we’ll be having our customers of every age group, living near our shop, working in the offices near us, students and passersby. In this sandwich shop business plan example, we, later on, will express the ways and competitive edges we’ll adopt to gain these customers.

    2.4 Target of the Company

    Our target will be to meet the standards of our customers and to be the best and most visited sandwich shop in the whole Dallas. 3 Years Profit Forecact - sandwich shop business plan

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    Company Summary

    3.1 Company Owner

    Helena Walters has diplomas in various kitchen related services from the International Culinary Center. She has worked for one year in a restaurant and has gained enough fame because of the dexterity she has.

    3.2 Why the Business is being started

    Helena is starting this business to present and enhance her skills in the food industry while making considerable earnings.

    3.3 How the Business will be started

    After making a detailed business plan for a sandwich shop, Helena will rent the space for her shop, hire the general manager and two assistants to help her in making required arrangements, advertisement and hiring other staff. Our startup summary is as follows: Startup Cost - sandwich shop business plan

    Start-up Expenses  
    Legal $55,300
    Consultants $0
    Insurance $32,750
    Rent $32,500
    Research and Development $32,750
    Expensed Equipment $32,750
    Signs $1,250
    TOTAL START-UP EXPENSES $187,300
    Start-up Assets $0
    Cash Required $332,500
    Start-up Inventory $32,625
    Other Current Assets $232,500
    Long-term Assets $235,000
    TOTAL ASSETS $121,875
    Total Requirements $245,000
    START-UP FUNDING $0
    START-UP FUNDING $273,125
    Start-up Expenses to Fund $11,875
    Start-up Assets to Fund $15,000
    TOTAL FUNDING REQUIRED $0
    Assets $23,125
    Non-cash Assets from Start-up $18,750
    Cash Requirements from Start-up $0
    Additional Cash Raised $18,750
    Cash Balance on Starting Date $21,875
    TOTAL ASSETS $0
    Liabilities and Capital $0
    Liabilities $0
    Current Borrowing $0
    Long-term Liabilities $0
    Accounts Payable (Outstanding Bills) $0
    Other Current Liabilities (interest-free) $0
    TOTAL LIABILITIES $0
    Capital $0
    Planned Investment $0
    Investor 1 $332,500
    Investor 2 $0
    Other $0
    Additional Investment Requirement $0
    TOTAL PLANNED INVESTMENT $695,000
    Loss at Start-up (Start-up Expenses) $313,125
    TOTAL CAPITAL $251,875
    TOTAL CAPITAL AND LIABILITIES $251,875
    Total Funding $255,000

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    Services

    The services provided by Dallas Grills are enlisted with a little detail in this burger house business plan.

    • Variety of sandwiches including Bacon Sandwich, Cheese Sandwich, Grilled Cheese Sandwich, Tuna Sandwich, Clam Roll Sandwich, Club Sandwich, Patty Melt Sandwich, Italian Hero Sandwich, Breakfast Sandwich, and Cheese Steak Sandwich.
    • Ham Burger and Onion Smashed Burger
    • Salads
    • Soft Drinks

    Our customers can enjoy our quality and delicious product while sitting inside the cafe or by taking away with them. They can also order us online to avail our home delivery services.

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    Note

    Before starting up a sandwich business, it is very important to study the demographics of the market in which you will be serving, especially if you are setting up a sandwich bar in a big city. As there are many big names in the food business which have completely established by the course of time.

    So, you must be careful that you are choosing a place with no or at least fewer restaurants. So, your success story for a sandwich bar depends upon the effectiveness of your sandwich shop business plan. To make an effective hamburger business plan, make sure that you are having this task done by a professional marketing analyst.

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    5.1 Marketing Segmentation

    Instead of thinking how to start a sandwich bar, first, find out that who will be your customers. The way you will pave to meet their demands will surely answer your queries about how to start this new venture. Dallas Grills has identified the following groups as our potential customers. Marketing Segmentation - sandwich shop business plan 5.2.1 General Traffic: Our major customers will be the people who happen to pass by our cafe and decide to stay for a while to eat something. They will surely have a variety to choose the sandwich of their choice. Our food and the best environment will surely leave them with an exciting experience.

    5.2.2 Students and Employees: The second biggest category of our target customers will comprise of the people who are either studying in the educational institutes near us or are working in a nearby office. We expect them to visit our shop in their lunchtime solo or with friends and have a great time while filling their appetite.

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    5.2.3 Local Residents: Despite being located in the commercial zone; we are not still far away from the residential community. So, the last category of our target customers will be the community living near to us. They are not only expected to come to our shop but also to avail our home delivery services. The detailed market analysis of our potential customers is given in the following table:

    Market Analysis
    Potential Customers Growth Year 1 Year 2 Year 3 Year 4 Year 5 CAGR
    General Traffic 32% 11,433 13,344 16,553 18,745 20,545 13.43%
    Students & Employees 48% 22,334 32,344 43,665 52,544 66,432 10.00%
    Local Residents 20% 12,867 14,433 15,999 17,565 19,131 15.32%
    Total 100% 46,634 60,121 76,217 88,854 106,108 9.54%

    5.3 Business Target

    Our target is to be the best and most renown sandwich center in whole Dallas. We also expect to open another branch within three years of the launch. Moreover, we aim at earning a profit margin of $10k per month by the end of the first year.

    5.4 Product Pricing

    Our prices are almost the same as our competitors as maintaining the quality of our products would not be possible if we have to compromise on prices. We believe that after trying our services for the first time, our customers will not mind spending cash over quality services.

    Strategy

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    After making the sandwich marketing plan, the next step is to create a strategy to target the identified customers. When you are starting your sandwich stand business, people don’t know about you in the initial stages. So, you have to identify the ways in your sandwich restaurant business plan  through which you can gain customers. Very big names and fully established businesses will be there in our competition. Thus, Dallas Grills has come up with superb competitive edges and advertisement plan. You can take help from it even when you are looking for small sandwich shop business plan.

    6.1 Competitive Analysis

    Our biggest competitive advantage is our location. We are located in the commercial zone, nearer to educational institutions, residential community and above all linked with the streets which are thronged up with passersby even in early mornings and late nights. Secondly, we’ll have a comfortable place to sit for our customers from where they can also see us preparing sandwiches for them. Our taste will be unique and people who will try our services for one time will surely come to us for the second time. Lastly, we’ll offer a home delivery service by receiving online payment through our website.

    6.2 Sales Strategy

    To advertise our services:

    • We’ll have large billboards outside our cafe demonstrating our delicious foods while increasing the appetite of spectators
    • We’ll carry out a campaign on social media through the pictures of our cafe, our foods, and the feedback of our customers
    • We’ll be offering a 35% discount for the first two days of our launch
    • We’ll send our delicious sandwiches to various companies and businesses located near us to get introduced

    6.3 Sales Forecast

    We expect our sales to increase by years due to the quality and taste we’ll be providing. Our experts have forecasted the following sales on a yearly basis which are summarized in the column charts. Unit Sales - sandwich shop business plan The detailed information about sales forecast, total unit sales, total sales is given in the following table:

    Sales Forecast      
    Unit Sales Year 1 Year 2 Year 3
    Sandwiches 1,887,030 2,680,320 2,588,240
    Burgers 802,370 815,430 823,540
    Salads 539,320 770230 1,002,310
    Soft Drinks 265,450 322,390 393,320
    TOTAL UNIT SALES 3,494,170 4,588,370 4,807,410
    Unit Prices Year 1 Year 2 Year 3
    Sandwiches $140.00 $150.00 $160.00
    Burgers $600.00 $800.00 $1,000.00
    Salads $700.00 $800.00 $900.00
    Soft Drinks $650.00 $750.00 $850.00
    Sales
    Sandwiches $2,149,800 $2,784,000 $3,383,200
    Burgers $120,050 $194,500 $268,500
    Salads $50,110 $71,600 $93,000
    Soft Drinks $139,350 $194,600 $249,850
    TOTAL SALES
    Direct Unit Costs Year 1 Year 2 Year 3
    Sandwiches $0.70 $0.80 $0.90
    Burgers $0.40 $0.45 $0.50
    Salads $0.30 $0.35 $0.40
    Soft Drinks $3.00 $3.50 $4.00
    Direct Cost of Sales
    Sandwiches $989,300 $1,839,000 $2,679,700
    Burgers $66,600 $119,900 $173,200
    Salads $17,900 $35,000 $52,100
    Soft Drinks $19,400 $67,600 $115,800
    Subtotal Direct Cost of Sales $1,294,100 $1,699,400 $2,104,700

    6.4 Sales Monthly Sales Monthly - sandwich shop business plan

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    6.5 Sales Yearly Sales Yearly - sandwich shop business plan

    Personnel plan

    In this sandwich shop business plan, the staff, Dallas Grills will need is enlisted with a little detail. If you are starting a sandwich shop or a proper restaurant you can take help from it.

    7.1 Company Staff

    To ensure the proper quality and taste which Helena want to introduce through her sandwich bar, she has decided to supervise the food preparatory tasks by herself. Other staff which she’ll hire is as follows:

    • 1 Manager to manage overall operations of Dallas Grills
    • 4 Chefs to make sandwiches, burgers, and salads
    • 3 Waiters to serve and to perform packaging service
    • 1 Cashier to receive cash from the people
    • 1 Accountant to maintain financial records
    • 2 Drivers to perform home delivery services
    • 2 Cleaners to clean the dishes and facility
    • 2 Sales Executives responsible for advertising restaurant
    • 1 IT Expert to manage Dallas Grills’ website and social site

    7.2 Average Salary of Employees

    The following table shows the forecasted data about employees and their salaries for the next three years.

     Personnel Plan      
    Year 1 Year 2 Year 3
    Manager $85,000 $95,000 $105,000
    Chefs $410,000 $440,000 $480,000
    Waiters $85,000 $92,000 $109,000
    Cashier $60,000 $63,300 $70,000
    Accountant $66,000 $73,000 $80,000
    Drivers $35,000 $42,000 $59,000
    Cleaners $60,000 $63,300 $70,000
    Sales Executives $63,300 $70,000 $76,700
    IT Expert $85,000 $92,000 $109,000
    Total Salaries $784,300 $855,600 $963,700

    Financial Plan

    Although starting a sandwich shop doesn’t require a large investment group for a business plan, but still, the financial plan should not be ignored in starting a sandwich shop business plan. Your financial plan should envisage how you will be able to earn the expected profits and how you will be able to achieve your financial goals within the time period set by you.

    8.1 Important Assumptions

     General Assumptions      
    Year 1 Year 2 Year 3
    Plan Month 1 2 3
    Current Interest Rate 10.00% 11.00% 12.00%
    Long-term Interest Rate 10.00% 10.00% 10.00%
    Tax Rate 26.42% 27.76% 28.12%
    Other 0 0 0

     8.2 Brake-even Analysis Brake-even Analysis - sandwich shop business plan

     Brake-Even Analysis  
    Monthly Units Break-even 5530
    Monthly Revenue Break-even $159,740
    Assumptions:
    Average Per-Unit Revenue $260.87
    Average Per-Unit Variable Cost $0.89
    Estimated Monthly Fixed Cost $196,410

      8.3 Projected Profit and Loss

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     Pro Forma Profit And Loss      
    Year 1 Year 2 Year 3
    Sales $309,069 $385,934 $462,799
    Direct Cost of Sales $15,100 $19,153 $23,206
    Other $0 $0 $0
    TOTAL COST OF SALES $15,100 $19,153 $23,206
    Gross Margin $293,969 $366,781 $439,593
    Gross Margin % 94.98% 94.72% 94.46%
    Expenses
    Payroll $138,036 $162,898 $187,760
    Sales and Marketing and Other Expenses $1,850 $2,000 $2,150
    Depreciation $2,070 $2,070 $2,070
    Leased Equipment $0 $0 $0
    Utilities $4,000 $4,250 $4,500
    Insurance $1,800 $1,800 $1,800
    Rent $6,500 $7,000 $7,500
    Payroll Taxes $34,510 $40,726 $46,942
    Other $0 $0 $0
    Total Operating Expenses $188,766 $220,744 $252,722
    Profit Before Interest and Taxes $105,205 $146,040 $186,875
    EBITDA $107,275 $148,110 $188,945
    Interest Expense $0 $0 $0
    Taxes Incurred $26,838 $37,315 $47,792
    Net Profit $78,367 $108,725 $139,083
    Net Profit/Sales 30.00% 39.32% 48.64%

    8.3.1 Profit Monthly Profit Monthly - sandwich shop business plan 8.3.2 Profit Yearly Profit Yearly - sandwich shop business plan 8.3.3 Gross Margin Monthly Gross Margin Monthly - sandwich shop business plan 8.3.4 Gross Margin Yearly Gross Margin Yearly - sandwich shop business plan 8.4 Projected Cash Flow Projected cash Flow - sandwich shop business plan

     Pro Forma Cash Flow      
    Cash Received Year 1 Year 2 Year 3
    Cash from Operations
    Cash Sales $40,124 $45,046 $50,068
    Cash from Receivables $7,023 $8,610 $9,297
    SUBTOTAL CASH FROM OPERATIONS $47,143 $53,651 $59,359
    Additional Cash Received
    Sales Tax, VAT, HST/GST Received $0 $0 $0
    New Current Borrowing $0 $0 $0
    New Other Liabilities (interest-free) $0 $0 $0
    New Long-term Liabilities $0 $0 $0
    Sales of Other Current Assets $0 $0 $0
    Sales of Long-term Assets $0 $0 $0
    New Investment Received $0 $0 $0
    SUBTOTAL CASH RECEIVED $47,143 $53,651 $55,359
    Expenditures Year 1 Year 2 Year 3
    Expenditures from Operations
    Cash Spending $21,647 $24,204 $26,951
    Bill Payments $13,539 $15,385 $170,631
    SUBTOTAL SPENT ON OPERATIONS $35,296 $39,549 $43,582
    Additional Cash Spent
    Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
    Principal Repayment of Current Borrowing $0 $0 $0
    Other Liabilities Principal Repayment $0 $0 $0
    Long-term Liabilities Principal Repayment $0 $0 $0
    Purchase Other Current Assets $0 $0 $0
    Purchase Long-term Assets $0 $0 $0
    Dividends $0 $0 $0
    SUBTOTAL CASH SPENT $35,296 $35,489 $43,882
    Net Cash Flow $11,551 $13,167 $15,683
    Cash Balance $21,823 $22,381 $28,239

    8.5 Projected Balance Sheet

     Pro Forma Balance Sheet      
    Assets Year 1 Year 2 Year 3
    Current Assets
    Cash $184,666 $218,525 $252,384
    Accounts Receivable $12,613 $14,493 $16,373
    Inventory $2,980 $3,450 $3,920
    Other Current Assets $1,000 $1,000 $1,000
    TOTAL CURRENT ASSETS $201,259 $237,468 $273,677
    Long-term Assets
    Long-term Assets $10,000 $10,000 $10,000
    Accumulated Depreciation $12,420 $14,490 $16,560
    TOTAL LONG-TERM ASSETS $980 $610 $240
    TOTAL ASSETS $198,839 $232,978 $267,117
    Liabilities and Capital Year 1 Year 2 Year 3
    Current Liabilities
    Accounts Payable $9,482 $10,792 $12,102
    Current Borrowing $0 $0 $0
    Other Current Liabilities $0 $0 $0
    SUBTOTAL CURRENT LIABILITIES $9,482 $10,792 $12,102
    Long-term Liabilities $0 $0 $0
    TOTAL LIABILITIES $9,482 $10,792 $12,102
    Paid-in Capital $30,000 $30,000 $30,000
    Retained Earnings $48,651 $72,636 $96,621
    Earnings $100,709 $119,555 $138,401
    TOTAL CAPITAL $189,360 $222,190 $255,020
    TOTAL LIABILITIES AND CAPITAL $198,839 $232,978 $267,117
    Net Worth $182,060 $226,240 $270,420

      8.6 Business Ratios

     Ratio Analysis        
    Year 1 Year 2 Year 3 Industry Profile
    Sales Growth 4.35% 30.82% 63.29% 4.00%
    Percent of Total Assets 4.35% 4.71% 5.80%  9.80%
    Accounts Receivable 5.61% 4.71% 3.81% 9.70%
    Inventory 1.85% 1.82% 1.79% 9.80%
    Other Current Assets 1.75% 2.02% 2.29% 27.40%
    Total Current Assets 138.53% 150.99% 163.45% 54.60%
    Long-term Assets -9.47% -21.01% -32.55% 58.40%
    TOTAL ASSETS 100.00% 100.00% 100.00% 100.00%
    Current Liabilities 4.68% 3.04% 2.76% 27.30%
    Long-term Liabilities 0.00% 0.00% 0.00% 25.80%
    Total Liabilities 4.68% 3.04% 2.76% 54.10%
    NET WORTH 99.32% 101.04% 102.76% 44.90%
    Percent of Sales
    Sales 100.00% 100.00% 100.00% 100.00%
    Gross Margin 94.18% 93.85% 93.52% 0.00%
    Selling, General & Administrative Expenses 74.29% 71.83% 69.37% 65.20%
    Advertising Expenses 2.06% 1.11% 0.28% 1.40%
    Profit Before Interest and Taxes 26.47% 29.30% 32.13% 2.86%
    Main Ratios
    Current 25.86 29.39 32.92 1.63
    Quick 25.4 28.88 32.36 0.84
    Total Debt to Total Assets 2.68% 1.04% 0.76% 67.10%
    Pre-tax Return on Net Worth 66.83% 71.26% 75.69% 4.40%
    Pre-tax Return on Assets 64.88% 69.75% 74.62% 9.00%
    Additional Ratios Year 1 Year 2 Year 3
    Net Profit Margin 19.20% 21.16% 23.12% N.A.
    Return on Equity 47.79% 50.53% 53.27% N.A.
    Activity Ratios
    Accounts Receivable Turnover 4.56 4.56 4.56 N.A.
    Collection Days 92 99 106 N.A.
    Inventory Turnover 19.7 22.55 25.4 N.A.
    Accounts Payable Turnover 14.17 14.67 15.17 N.A.
    Payment Days 27 27 27 N.A.
    Total Asset Turnover 1.84 1.55 1.26 N.A.
    Debt Ratios
    Debt to Net Worth 0 -0.02 -0.04 N.A.
    Current Liab. to Liab. 1 1 1 N.A.
    Liquidity Ratios
    Net Working Capital $120,943 $140,664 $160,385 N.A.
    Interest Coverage 0 0 0 N.A.
    Additional Ratios
    Assets to Sales 0.45 0.48 0.51 N.A.
    Current Debt/Total Assets 4% 3% 2% N.A.
    Acid Test 23.66 27.01 30.36 N.A.
    Sales/Net Worth 1.68 1.29 0.9 N.A.
    Dividend Payout 0 0 0 N.A.

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