Do you want to start Online Company business plan?

If you are thinking of having an online store business, now is a great time to have one since the increased use of the internet during the pandemic has boosted online sales. Starting an online store business doesn’t require you to have a huge initial investment or a proper office to start from. You can start it at any scale and can expand or narrow down your offerings whenever you want. The most amazing thing about this business is that you can start an online store in whatever niche you like. Be it a grocery, clothing, or tech gadgets.

Although setting up this venture is relatively easier, it is still essential to follow the proper procedure of starting a business. First, you will have to make a business plan for online store. To learn how to write a business plan for online store, you can take help from this sample. Here we’ve provided a detailed online retail store business plan developed for ‘Technojar’.

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Executive Summary

2.1 The Business

Technojar will be an online tech store owned by Simon Stalin. The business will provide technical products and gadgets to various consumer groups across Queens and Brooklyn. A wide range of products will be offered from smartphones and tablets to laptops and PCs. Hence, Simon will be using a diverse business plan online retail store for Technojar.

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2.2 Management of Online Company

To ensure that all aspects of the business are coherent, you must prepare unique retail business plans for the services that you offer. In your online retailer business plan you should evaluate the technical, financial, and human resources you have at your disposal. And then construct a way to utilize and manage these resources in the best way possible.

Here, you will find guidance on how to make a business plan for an online store. We are providing a business plan for online store pdf acquired by Technojar to help you in devising an online retailer business plan for your startup.

2.3 Customers of Online Company

Our customers will work in different sectors and belong to different social groups since technology is used by everyone these days and hence, everyone requires technological assistance. From IT specialists to healthcare workers, Technojar carters to everybody using different kinds of software. However, our potential and recurring customers are identified as follows:

  • Individual Consumers
  • Banks & Schools
  • Commercial Businesses
  • Institutions & Organizations

This business plan sample online store devised for Technojar helps address the demands for all of the above consumer groups.

2.4 Business Target

Our target is to become the most trustworthy and reliable choice for our target customers whenever they need assistance with any technological problem, that too with the ease of reaching us online.

You must have a comprehensive business plan for investors to make your business financially sustainable. Our financial targets to meet for the first three years of our launch are demonstrated below:

Online Store Business Plans-3 Years Profit Forecast
Franchise Business Planning 
Helps the franchisee get business case approval from the franchisor

Company Summary

3.1 Company Owner

Simon Stalin will be the owner of Technojar. Simon has completed his Bachelor’s in Software Engineering from Arizona State University a few years back. After his stellar academic career, he worked as a software engineer at Microsoft for two years. However, he left his job to pursue his dream of running his own business. This online store business plan pdf will help you set up a business in case you have a vision like that of Simons’.

3.2 Why the Online Company is being started

Simon noticed that the there are simpy not many online tech stores in the US. In addition to that, the process of buying tech gadgets is unnecessarily complicated in some of the existing online stores. Simon realized that he could bring innovation in existing modes through his intellect and management knowledge. Therefore, he decided to start his own online tech store to fully implement the ideas he possessed.

3.3 How the Online Company will be started

Step1: Plan Everything

The first step before starting an online business is to come up with a business plan online store. To help you in creating a business plan we’re providing an online store business plan template. Simon decided to offer software solutions for various sectors and applications. Hence, you can have an idea of how a SaaS business plan package for various applications.

Step2: Define the Brand

The next step is to get recognized by defining your business’ services and values. During this time, you will have to develop and brand your policies so that your customers can identify your unique selling point and choose you over your competitors. For that, you will have to have a unique online store business plan sample.

Step3: Establish Your Corporate Office

Simon decided to rent an office in Brooklyn. Computers, a stable internet connection, and a team of web developers and engineers are what that’s needed at the office.

Step4: Establish a Web Presence

Provided that it is an online business store, Simon made sure that his start-up has a website with an interesting interface that is user friendly. He decided to promote his business through different social media platforms.

Step5: Promote and Market

The last step is to develop and execute a marketing plan to promote your services. Efficient marketing and promotion can help you position your business in the marketplace in a successful manner. This business plan template for online store will guide you on how to market your business efficiently.

Online Store Business Plans-Startup Cost
Start-up Expenses 
Research and Development$10,000
Expensed Equipment$56,000
Start-up Assets$126,000
Cash Required$119,000
Start-up Inventory$39,000
Other Current Assets$120,000
Long-term Assets$127,000
Total Requirements$738,800
Start-up Expenses to Fund$207,800
Start-up Assets to Fund$531,000
Non-cash Assets from Start-up$696,000
Cash Requirements from Start-up$102,000
Additional Cash Raised$50,000
Cash Balance on Starting Date$35,000
Liabilities and Capital 
Current Borrowing$0
Long-term Liabilities$0
Accounts Payable (Outstanding Bills)$58,000
Other Current Liabilities (interest-free)$0
Planned Investment$738,800
Investor 1$0
Investor 2$0
Additional Investment Requirement$0
Loss at Start-up (Start-up Expenses)$68,200
Total Funding$738,800
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    Before starting any business, you must decide what services you want to provide your customers. The same goes for your online store. The business plan of online store for tech gadgets will be different than a business plan for a video game company because both require different expertise.

    Since Simon decided to offer a wide range of services, the business plan developed for his business can be adopted for various online store business plan. You can take help from this business plan online store pdf for your online store business.

    • Gadgets

    Technojar’s primary products will be technological gadgets, including laptops, PCs, tablets, and smartphones. Besides that, the startup will allow its customers to buy any kind of smart device including fit bits and smart home components as well.

    • Embedded Devices

    Embedded computers and devices are used by various institutions including hospitals. The unique software, used in these computers, helps doctors with getting clearer images, with the option of getting them in 3D. The following are the features of the computers:

    • An audio interface
    • Clear, coloured imaging
    • 3D figures
    • Computer Parts

    Today, computers are used by all institutions and businesses to host the databases of customer accounts and extensive data. Due to excessive comuter usage, computer parts are always in demand. That’s why we’ll be offering them on our online tech store.

    • Gaming Equipment

    Technojar will also sell all kinds of gaming equipment as well as all their components. As these are popular among children and enthusiastic adults alike, it is expected to regularly be in demand.

    Technojar will offer free return services to its customer if any of its products are faulty in any way.

    Marketing Analysis of Online Store Business

    You must have an in-depth knowledge of your target market before starting a business. The ideal way of knowing your customers and competitors is to do the market analysis in your business plans for online store. The market analysis should also study the previous, existing, and forecasted market trends.

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    If you don’t know the components of detailed marketing analysis, you can take help from this online store business plan sample pdf free of cost.

    5.1 Market Trends

    According to Statista, retail e-commerce sales produce about $4.28 trillion yearly. In general, the demand for online store businesses, especially for those about technological devices, has been growing exponentially. The ongoing pandemic has shifted most of the business activities to operate virtually, and hence e-commerce store market has the potential to grow further.

    5.2 Marketing Segmentation

    As per this business plan for online store pdf, Technojar will have the following groups of potential customers:

    Online Store Business Plans-Marketing Segmentation

    Business plan for investors

    5.2.1 Individual Consumers

    Our biggest customer group will be the individual consumers including kids, teens, and adults, who will be buying smaprthones, latpops, PCs, tablets, and gaming equipment from our online store. They’d form the major chunk of our sales.

    5.2.2 Banks & Schools

    Our second target customer will be banks and schools who require a variety of technical gadgets and systems for day-to-day functioning.

    5.2.3 Commercial Businesses

    This will be our third target group of customers. Whether they are a developing business or an established one, we will help provide them with the technology they need to make their products and services available to all of their customers easily.

    5.2.4 Institutions & Organizations

    All kinds of institutions and organizations, including hospitals and research labs, require technology to build their technical and data infrastructure. As technology is changing every day, we expect them to be our regular customer.

    Market Analysis       
    Potential CustomersGrowthYear 1Year 2Year 3Year 4Year 5CAGR
    Individual Consumers42%30,00036,00043,20051,84062,20810.00%
    Banks & Schools18%20,10024,12028,94434,73341,67910.00%
    Commercial Businesses21%20,70024,84029,80835,77042,92410.00%
    Institutions & Organizations19%10,50012,60015,12018,14421,77311.00%

    If you have a business model similar to that of Technojar, this online store business plan template pdf will help you identify your potential customers.

    5.3 Business Target

    • To become the number one technology solution provider in Brooklyn and Queens
    • To expand our services in the Bronx
    • To earn a net profit margin of 10% in the upcoming fiscal year
    • To achieve and maintain a CSAT score above 90%

    5.4 Product Pricing

    Our prices are similar to what our competitors offer. However, as per our sample online store business plan discounts are offered to new customers to establish customer loyalty.

    Marketing Strategy

    To become prominent amidst a huge competition, you need to come up with a distinguished unique selling point. Moreover, you also need to develop a strong marketing strategy so that more and more people recognize you.

    In this online store business plan sample pdf we’re providing the sales strategy of Technojar. You can learn a lot from this free online store business plan. This sample business plan for online store adopted by Technojor will adopt the following strategies:

    6.1 Competitive Analysis

    • We have excellent customer care service. We’ll record customers’ feedbacks to provide them improved services every time they make an order from us.
    • We will have return policies that are less complicated and efficient.
    • Discounts will be offered to new customers, which will help acquire a greater market share.

    6.2 Sales Strategy

    • We will advertise our services through Google Local ads service and social media.
    • We’ll offer a 30% discount on new businesses to promote the use of technology in startups.
    • Introductory packages and incentives will be provided to small-scale IT businesses.

    6.3 Sales Monthly

    Online Store Business Plans-Sales Monthly

    6.4 Sales Yearly

    Online Store Business Plans-Sales Yearly

    6.5 Sales Forecast

    Online Store Business Plans-Unit Sales
    Sales Forecast   
    Unit SalesYear 1Year 2Year 3
    Gadgets (Laptops, Mobiles, etc)9501,0071,067
    Computer Parts850901955
    Gaming Equipment650689730
    Embedded Devices300318337
    TOTAL UNIT SALES2,7502,9153,090
    Unit PricesYear 1Year 2Year 3
    Gadgets (Laptops, Mobiles, etc)$650.00$754.00$874.64
    Computer Parts$450.00$522.00$605.52
    Gaming Equipment$500.00$580.00$672.80
    Embedded Devices$750.00$870.00$1,009.20
    Gadgets (Laptops, Mobiles, etc)$617,500.00 $759,278.00 $933,608.23
    Computer Parts$382,500.00 $470,322.00 $578,307.93
    Gaming Equipment$325,000.00 $399,620.00 $491,372.75
    Embedded Devices$225,000.00 $276,660.00 $340,181.14
    TOTAL SALES$1,550,000.00 $1,905,880.00 $2,343,470.05
    Direct Unit CostsYear 1Year 2Year 3
    Gadgets (Laptops, Mobiles, etc)$300.00$330.00$346.50
    Computer Parts$200.00$220.00$231.00
    Gaming Equipment$200.00$220.00$231.00
    Embedded Devices$450.00$495.00$519.75
    Direct Cost of Sales   
    Gadgets (Laptops, Mobiles, etc)$285,000.00 $332,310.00 $369,861.03
    Computer Parts$170,000.00 $198,220.00 $220,618.86
    Gaming Equipment$130,000.00 $151,580.00 $168,708.54
    Embedded Devices$135,000.00 $157,410.00 $175,197.33
    Subtotal Direct Cost of Sales$720,000.00 $839,520.00 $934,385.76

    Personnel plan

    The online store business depends heavily on efficiency, technological expertise, and time management. Simon knew the importance of hiring collaborative and skilled employees. Therefore, he created a list of required employees along with selection criteria as he wrote the online store startup business plan.

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    7.1 Company Staff

    As per this sample business plan online store, Technojar will employ for the positions:

    • 1 General Manager
    • 1 Customer service manager
    • 5 Customer Support Individuals
    • 2 Supply Chain Executives
    • 1 Accountant
    • 1 Digital Marketer
    • 2 Web Developers

    7.2 Average Salary of Employees

     Personnel Plan   
     Year 1Year 2Year 3
    General Manager$52,500$57,750$63,525
    Cusomer Service Manager$42,500$46,750$51,425
    Cusomer Support$182,000$200,200$220,220
    Supply Chain Executives$50,000$55,000$60,500
    Digital Marketer$28,800$31,680$34,848
    Web Developers$50,000$55,000$60,500
    Total Salaries$428,800 $471,680 $518,848

    Financial Plan

    A sole focus on increasing sales does not ensure that your business has become successful and is yielding profits. To earn profits, it is essential to manage your operations timely and efficiently. To make sure that your business is not going into a loss, you must carry out a detailed financial analysis while you design your online store business plan doc.

    In your financial plan, you must identify when and how you’ll be able to cover your investment amount with the earned profits. Moreover, you should also analyze your yearly expenses to find out the possibilities of reaching an economy of scale.

    Here we’re providing an online store business plan example designed for Technojar. It is quite elaborate, hence will suffice for in-depth guidance.

    8.1 Important Assumptions

     General Assumptions   
     Year 1Year 2Year 3
    Plan Month123
    Current Interest Rate8.12%8.20%8.26%
    Long-term Interest Rate8.40%8.44%8.47%
    Tax Rate24.03%24.21%24.60%

    8.2 Break-even Analysis

    Online Store Business Plans-Break-even Analysis
     Break-Even Analysis 
    Monthly Units Break-even5340
    Monthly Revenue Break-even$132,500
    Average Per-Unit Revenue$231.00
    Average Per-Unit Variable Cost$0.62
    Estimated Monthly Fixed Cost$163,800

    8.3 Projected Profit and Loss

     Pro Forma Profit And Loss  
     Year 1Year 2Year 3
    Sales$1,550,000 $1,905,880 $2,343,470
    Direct Cost of Sales$720,000 $839,520 $934,386
    TOTAL COST OF SALES$720,000 $839,520 $934,386
    Gross Margin$830,000 $1,066,360 $1,409,084
    Gross Margin %53.55%55.95%60.13%
    Sales and Marketing and Other Expenses$145,000$148,000$156,000
    Leased Equipment$0$0$0
    Payroll Taxes$24,000$25,000$27,000
    Total Operating Expenses$608,000 $655,130 $712,748
    Profit Before Interest and Taxes$222,000$411,230$696,336
    Interest Expense$0$0$0
    Taxes Incurred$44,400$82,246$139,267
    Net Profit$177,600$328,984$557,069
    Net Profit/Sales11.46%17.26%23.77%
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    8.3.1 Profit Monthly

    Online Store Business Plans-Profit Monthly

    8.3.2 Profit Yearly

    Online Store Business Plans-Profit Yearly

    8.3.3 Gross Margin Monthly

    Online Store Business Plans-Gross Margin Monthly

    8.3.4 Gross Margin Yearly

    Online Store Business Plans-Gross Margin Yearly

    8.4 Projected Cash Flow

    Online Store Business Plans-Projected Cash Flow
     Pro Forma Cash Flow   
    Cash ReceivedYear 1Year 2Year 3
    Cash from Operations   
    Cash Sales$51,000$55,080$59,486
    Cash from Receivables$22,000$23,760$25,661
    SUBTOTAL CASH FROM OPERATIONS$73,000 $79,570 $85,936
    Additional Cash Received   
    Sales Tax, VAT, HST/GST Received$0$0$0
    New Current Borrowing$0$0$0
    New Other Liabilities (interest-free)$0$0$0
    New Long-term Liabilities$0$0$0
    Sales of Other Current Assets$0$0$0
    Sales of Long-term Assets$0$0$0
    New Investment Received$0$0$0
    SUBTOTAL CASH RECEIVED$74,000 $79,000 $85,000
    ExpendituresYear 1Year 2Year 3
    Expenditures from Operations  
    Cash Spending$42,000$42,000$45,000
    Bill Payments$27,000$28,000$31,000
    SUBTOTAL SPENT ON OPERATIONS$69,000 $70,000 $76,000
    Additional Cash Spent   
    Sales Tax, VAT, HST/GST Paid Out$0$0$0
    Principal Repayment of Current Borrowing$0$0$0
    Other Liabilities Principal Repayment$0$0$0
    Long-term Liabilities Principal Repayment$0$0$0
    Purchase Other Current Assets$0$0$0
    Purchase Long-term Assets$0$0$0
    SUBTOTAL CASH SPENT$69,000 $74,520 $80,482
    Net Cash Flow$21,000$23,000$25,000
    Cash Balance$27,000$30,000$33,000

    8.5 Projected Balance Sheet

     Pro Forma Balance Sheet  
    AssetsYear 1Year 2Year 3
    Current Assets   
    Accounts Receivable$24,000$26,880$30,213
    Other Current Assets$1,000$1,000$1,000
    TOTAL CURRENT ASSETS$282,000 $315,840 $355,004
    Long-term Assets   
    Long-term Assets$10,000$10,000$10,000
    Accumulated Depreciation$19,400$21,728$24,444
    TOTAL LONG-TERM ASSETS$24,400 $27,328 $30,744
    TOTAL ASSETS$294,000 $329,280 $370,440
    Liabilities and CapitalYear 4Year 5Year 6
    Current Liabilities   
    Accounts Payable$18,700$20,944$23,541
    Current Borrowing$0$0$0
    Other Current Liabilities$0$0$0
    SUBTOTAL CURRENT LIABILITIES$19,000 $21,280 $23,919
    Long-term Liabilities$0$0$0
    TOTAL LIABILITIES$15,000 $16,800 $18,883
    Paid-in Capital$30,000$30,000$31,000
    Retained Earnings$53,000$57,770$63,547
    TOTAL CAPITAL$285,000 $310,650 $341,715
    TOTAL LIABILITIES AND CAPITAL$300,000 $329,280 $370,440
    Net Worth$293,400$319,806$351,787

    8.6 Business Ratios

     Ratio Analysis    
     Year 1Year 2Year 3INDUSTRY PROFILE
    Sales Growth7.25%8.03%8.90%3.00%
    Percent of Total Assets    
    Accounts Receivable9.21%10.20%11.31%9.80%
    Other Current Assets2.11%2.34%2.59%2.40%
    Total Current Assets149.80%151.00%152.00%158.00%
    Long-term Assets11.55%11.60%11.64%12.00%
    TOTAL ASSETS100.00%100.00%100.00%100.00%
    Current Liabilities4.90%4.94%4.98%4.34%
    Long-term Liabilities0.00%0.00%0.00%0.00%
    Total Liabilities7.59%7.65%7.72%7.38%
    NET WORTH100.45%101.25%102.19%110.00%
    Percent of Sales    
    Gross Margin94.60%97.15%99.87%99.00%
    Selling, General & Administrative Expenses93.56%96.09%98.78%97.80%
    Advertising Expenses1.52%1.56%1.60%1.40%
    Profit Before Interest and Taxes41.50%42.62%43.81%33.90%
    Main Ratios    
    Total Debt to Total Assets0.18%0.18%0.17%0.40%
    Pre-tax Return on Net Worth74.08%74.89%75.00%75.00%
    Pre-tax Return on Assets96.30%101.12%106.17%111.30%
    Additional RatiosYear 1Year 2Year 3 
    Net Profit Margin33.56%34.60%35.67%N.A.
    Return on Equity55.80%57.53%59.31%N.A.
    Activity Ratios    
    Accounts Receivable Turnover7.77.87.8N.A.
    Collection Days100100100N.A.
    Inventory Turnover32.434.0235N.A.
    Accounts Payable Turnover15.61616.3N.A.
    Payment Days272727N.A.
    Total Asset Turnover2.52.52.6N.A.
    Debt Ratios    
    Debt to Net Worth-0.04-0.03-0.04N.A.
    Current Liab. to Liab.111N.A.
    Liquidity Ratios    
    Net Working Capital$244,000$257,664$272,093N.A.
    Interest Coverage000N.A.
    Additional Ratios    
    Assets to Sales0.850.870.89N.A.
    Current Debt/Total Assets1%0%0%N.A.
    Acid Test2929.1229.16N.A.
    Sales/Net Worth2.12.22.2N.A.
    Dividend Payout000N.A.


    1. How do I write an online business plan?

    You can learn how to write a business plan for online store by following this template. It has all the necessary details you need to draft your sample.

    1. How do you plan an online store?

    The first step to planning any business is to read a business plan example for online store to use as a reference.

    1. How do I write a business plan for e-commerce?

    You can write a business plan for e-commerce by looking at a free business plan for online store for guidance.

    1. How do you write a successful business plan for an online startup?

    Writing a successful business plan can be hard when you are just starting but you can find business plan online store sample which you can then follow to develop a strong business plan for your company.

    Download Online Store Business Plan Sample in pdf