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Nail Salon Business Plan

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Manicurists and pedicurists often first work on a commission basis and eventually decide to open their own nail salons. The nail salon has the potential to be a very profitable business with low overhead that does not see a lot of sales fluctuations based on the condition of the economy. The mostly female customers can pamper themselves with affordable manicures and pedicures, even when they cannot afford expensive spa visits. The nail salon business plan can begin with a company description that establishes the brand. Some nail salons market themselves as walk-in, family friendly businesses and are often located in malls. There are also upscale nail salons that are typically located in upscale shopping centers, in day spas, or in luxury hotels and resorts. The beauty industry always seems to be booming, and a nail salon structured and branded the right way can see years of success.

A nail salon startup is quite affordable compared to many other businesses. In the nail salon business plan, the following type of information is provided:

  • Whether the owner will buy an existing business or franchise, start a home-based business, or open a nail salon in new space

  • Cost of space, such as lease agreements or loan payments

  • Legal structure of the business, i.e. partnership, corporation, sole proprietor

  • Business licenses and permits, including from the health department

  • Business owner training and certifications as a nail technician

  • The nail salon branding, including a carefully chosen name and marketing strategies that support the brand

  • Necessary business equipment

  • Supplier contracts for polishes, nail treatments, cleansers, fungus killers, nail polish removers and dryers, nail brushes and files, etc.

  • Services and products offered for sale, including plans for in-store displays of polishes and other nail treatment products

  • Operating hours

  • Plans for future growth, i.e. additional locations or expansion at current site

  • Market niche targeted

  • Staffing plan for managers, nail technicians, receptionist, etc.


Approach to nail salon business plan

Equipment needs can vary considerably from business to business. The nail salon business plan will discuss the sophistication level of the services offered. The simplest business uses a nail table and manicure chair. However, there are nail salon chairs that incorporate state-of-the-art technology and offer air massages for the back, seat vibrators, pipeless whirlpools for soaking hands and feet, and other options. The amount requested from investors or lenders will be greatly impacted by the type of equipment needed and the size of the salon.

The nail salon business plan must include the traditional sections that cover topics like special promotions, website marketing, financial projections, market analysis, management expertise and training, and so on. It is important to think through the details of business operations to ensure business success.

The nail salon business plan outlines the many requirements for a successful startup. OGS Capital works with nail salon technicians who are ready to start their own businesses but need help developing a formal business plan able to attract funding. Contact us by completing the simple online contact form.

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