Do you want to start Gym business plan?

Are you thinking of creating a business plan for a gym? It might be a great idea if you want to pursue it as a startup. Starting a gym doesn’t take a lot of experience or any qualifications. You can start the business at any scale and with limited space.

All you need are the best professionals to write a sample business plan. To have an idea of what a professional business plan looks like, you can study this business plan for ExerInc or a related business plan such as business plan template for gum studio.

Even though the business is relatively easier to start, you will still be needed to run it systemically. In this blog on how to start a gym business plan, we have provided all the details of the ExerInc business plan for you.

Executive Summary

2.1 The Business

ExerInc will be a gym startup managed by Harley Stevenson. The business will aim to provide health and fitness training and tips to people belonging to different classes around Portland. It will offer a wide range of services from providing workout areas for personal training to arranging group activities.

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2.2 Management of Gym Company

Before you start a gym business plan, you should keep in mind that the plan should guide all the management aspects of the business. Therefore, in your gym business plan proposal, you should include details about all the available and desired resources. If you are short on investment and plan to bargain a loan then you should also go through this business plan for a bank loan.

In this gym business plan sample, we have provided several segments of ExerInc’s business plan. You can use this plan to write a gym business plan executive summary for your business.

If you want to know about the best spaces to launch your gym business, you can go through a list of vacant gymnasiums mentioned in this guide on opening a dance studio business plan in Portland. 

2.3 Customers of Gym Company

We will have customers belonging to all work domains and social circles. However, our recurring customer groups are:

  • Residential Communities
  • Athletes
  • Elderly People
  • Differently Abled People

2.4 Business Target

Our target is to become a reliable guide and training hub for better health and fitness. We will help our customers meet their fitness goals most safely and sustainably.

Gym- 3 Years Profit Forecast

The financial targets we want to meet for the first three years of our launch are demonstrated below:

Immigration business plan
Document for passing government compliance requirements for immigration to the US, Canada, or the UK.

Company Summary

3.1 Company Owner

Harley Stevenson will be the owner and manager of ExerInc. He completed his MBA two years ago, after which he worked in the management of a food chain. However, he had always been passionate about health and fitness and wanted to launch his startup in this niche.

3.2 Why the Gym company is being started

Harley noticed that people are now focusing more on maintaining better health. He also realized that there aren’t a lot of opportunities in Portland. Therefore, he decided to help the people of Portland achieve their health goals. 

3.3 How the Gym company will be started

Step1: Plan Everything

The first step for starting a gym business plan is to understand that you need to plan everything. Every aspect of the company should be well-thought-out. To help you create an accurate business plan template for a gym, we are providing a sample for you to follow. You can use this gym business plan example to write up a perfect plan for your startup. So, whether you want to write a small gym business plan pdf or a fitness marketing plan, you can use this document for help. 

Step2: Define the Brand

The next step in the process is to bring attention to your company so that your customers can start recognizing you. You can do this by highlighting your business values and goals. You should also use this opportunity to bring attention to your competitive advantages over your competitors in the market.

Step3: Establish Your Corporate Office 

Harley decided to rent out two connected storerooms, one large and one small so that he could have both the gym and management office side by side. He then procured the necessary exercise equipment and personnel to start the gym. 

Step4: Establish a Web Presence

Online presence is an essential aspect of every business’s success. Understanding the importance of online marketing, Harley decided to make his company’s profile on all social media platforms. He also decided to have a simple website developed where people can contact the gym for memberships and queries. 

Gym - Startup Cost

Step5: Promote and Market

The final step is to develop and follow a marketing plan to advertise your business. 

Start-up Expenses 
Research and Development$10,000 
Expensed Equipment$51,000 
Start-up Assets$288,400 
Cash Required$209,000 
Start-up Inventory$39,000 
Other Current Assets$210,000 
Long-term Assets$289,000 
TOTAL ASSETS$1,035,400 
Total Requirements$1,290,900 
Start-up Expenses to Fund$255,500 
Start-up Assets to Fund$1,035,400 
Non-cash Assets from Start-up$1,362,800 
Cash Requirements from Start-up$112,000 
Additional Cash Raised$50,000 
Cash Balance on Starting Date$35,000 
TOTAL ASSETS$1,559,800 
Liabilities and Capital 
Current Borrowing$0 
Long-term Liabilities$0 
Accounts Payable (Outstanding Bills)$58,000 
Other Current Liabilities (interest-free)$0 
Planned Investment$1,290,900 
Investor 1$0 
Investor 2$0 
Additional Investment Requirement$0 
Loss at Start-up (Start-up Expenses)$192,900 
TOTAL CAPITAL$1,483,800 
Total Funding$1,290,900 
Any questions? Get in Touch!



    Before writing a gym startup business plan, you need to know the services you want to provide. To know what services others are offering in the domain, you can visit gym business plans available online.

    Sample business plan for opening a gym will be different than indoor sports complex business plan. Since Harley decided to also offer sports games in his startup, therefore this document can be used for guidance in both cases. 

    Here we have provided a gym business plan template to download so that you can understand how to include your services and related stats in your business plan.

    The primary services offered by ExerInc will be:

    Main Workout Area

    We will provide the main workout area with different machines where customers can exercise. The machines and equipment in this workout area will include:

    • Treadmill for running
    • Stationary Bike
    • Pull Up Bars
    • Push Up Stands
    • Weight Sets 
    • Weight Bench
    • Elliptical
    • Yoga mats

    Personal Training

    In our specialized personal training service, customers will be able to book guided workouts, customized to their goals and experience. Customers will be able to book an appointment with a trainer to draft a training session tailored to their needs. 

    Sports Facilities

    We’ll also provide sports facilities where people can come to play tennis, badminton, squash, football, and basketball. This service will be for kids, adults, as well as professional players. Professional players can book court sessions. On the other hand, kids and other adults can also book sessions to learn a sport. 

    Group Exercise Classes

    Our last service will be group classes and activities. People who prefer to exercise in a community can sign up for group classes such as yoga or guided workouts. 

    Marketing Analysis of Gym Company

    When you are making a draft for opening a gym business plan, you will need to include details about your target market. To enter these details, you should first have in-depth knowledge yourself. You can gain this knowledge by doing a marketing analysis as a part of your document to start a  gym business plan. 

    Business plan for investors

    In marketing analysis, you should include information about the present and future trends of your target market.  You can use a business plan gym template to understand what to include in your document. The document will analyze the market prices and your financial goals to find the optimized price for your services. 

    Marketing analysis is an integral part of all businesses. It impacts you financially as startup costs, investments vary with different market locations. From finding indoor trampoline park start-up cost in a certain location to devising a pricing strategy in your business plan for gym pdf, marketing analysis helps you a lot.

    In this sample business plan for a gym, we are providing market analysis for ExerInc. 

    5.1 Market Trends

    According to Statista, the global gym industry has a market share of around $97 Billion with 174 million members worldwide. And according to Policy Advice, the health and fitness industry is growing at a rate of 8.7% per year. This means a steadily increasing demand for gyms as people are becoming more and more conscious about their health. 

    5.2 Marketing Segmentation

    Gym - Marketing Segmentation

    The potential customers of ExerInc will be divided into the following groups: 

    5.2.1 Residential Community

    Our primary customers will be the residents living in the surrounding areas. This category will include families as well as single people. They are expected to utilize most of our resources, including the main exercise area, group exercise, and game courts. 

    5.2.2 Athletes

    Our second category for customers will be the athletes in the surrounding area who are expected to need our training facilities and courts. 

    5.2.3 Elderly People

    This will be our third target group of customers. They are mostly expected to utilize our group and personal training services. 

    5.2.4 Differently Abled People

    Lastly, ExerInc will also cater to differently-abled people. We will make special considerations for people who may need extra help. Our trainers are adept at dealing with all kinds of customers with patience. 

    Any questions? Get in Touch
    Market Analysis       
    Potential CustomersGrowthYear 1Year 2Year 3Year 4Year 5CAGR
    Residential Community44%41,90050,28060,33672,40386,88410.00%
    Differently Abled 10%11,30013,56016,27219,52623,43211.00%

    5.3 Business Target

    • To become the most trusted and sought-out gym in the Portland area
    • To expand our range of services and include more games and activities
    • To earn a profit margin of at least $45k/month by the third year
    • To achieve and maintain customer satisfaction with our services
    • To scale up the business in different US states

    5.4 Product Pricing

    ENGIN Z.

    High Quality Business Plan and Professional Support

    It was amazing to work with OGS Capital for our business plan. They promptly responded our enquires and delivered document on time.The document was well organized high quality and content.We succeded with Alex and his team support. We thank you guys again for professional approach and easy communication.

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    We will offer different packages for different services so that our customers can choose one that fits both their needs and budget. On average, our prices will be similar to our competitors, but we will provide more benefits than them. 

    Marketing Strategy

    Starting up a gym business plan requires taking measures to make the business stand out amongst its competitors. For this purpose, you can add a marketing plan to the business plan for a gym company

    In this gym equipment business plan, we are listing the marketing strategies that ExerInc will use to put the company on the map. You can use this business plan as a guide for starting a yoga center business plan because many services will be related. 

    6.1 Competitive Analysis

    • We have a wide range of services suited for different age levels, body types, and endurance abilities. So, each of our customers will find something suitable for them.
    • We have an excellent trainer system. Our trainers will guide our clients in all the exercises to prevent injuries and achieve maximum output. 
    • Even our main workout area will always have two trainers to give general guidance for preventing injury.
    • Our customers can contact us through our website or social media to get information about any service. 

    6.2 Sales Strategy

    • We will advertise our business through posters, local TV ads, social media, and Google Ads.
    • We will offer a 15% discount on the first 20 packages.
    • We will offer access to extra services to our recurrent customers. 

    6.3 Sales Monthly

    Gym - Sales Monthly

    6.4 Sales Yearly

    Gym - Sales Yearly

    6.5 Sales Forecast

    Gym - Unit Sales
    Sales Forecast   
    Unit SalesYear 1Year 2Year 3
    Main Workout550583618
    Personal Training850901955
    Sports Facilities730774820
    Group Exercise580615652
    TOTAL UNIT SALES2,7102,8733,045
    Unit PricesYear 1Year 2Year 3
    Main Workout$600.00 $696.00 $807.36 
    Personal Training$540.00 $626.40 $726.62 
    Sports Facilities$400.00 $464.00 $538.24 
    Group Exercise$350.00 $406.00 $470.96 
    Main Workout$330,000.00 $405,768.00 $498,932.33 
    Personal Training$459,000.00 $564,386.40 $693,969.52 
    Sports Facilities$292,000.00 $359,043.20 $441,479.52 
    Group Exercise$203,000.00 $249,608.80 $306,918.98 
    TOTAL SALES$1,284,000.00 $1,578,806.40 $1,941,300.35 
    Direct Unit CostsYear 1Year 2Year 3
    Main Workout$140.00 $154.00 $161.70 
    Personal Training$100.00 $110.00 $115.50 
    Sports Facilities$140.00 $154.00 $161.70 
    Group Exercise$150.00 $165.00 $173.25 
    Direct Cost of Sales   
    Main Workout$77,000.00 $89,782.00 $99,927.37 
    Personal Training$85,000.00 $99,110.00 $110,309.43 
    Sports Facilities$102,200.00 $119,165.20 $132,630.87 
    Group Exercise$87,000.00 $101,442.00 $112,904.95 
    Subtotal Direct Cost of Sales$351,200.00 $409,499.20 $455,772.61 
    Any questions? Get in Touch!

      Personnel plan

      Writing a business plan for a gym means that you will need to plan out all services and processes for the company’s management. This means that you need to plan about employees as well. Harley understood this and added a list of the employees necessary to run the business. In this start up gym business plan, we are providing details of ExerInc employees.

      7.1 Company Staff

      • 1 Co-Manager to help in overall operations
      • 3 Cleaners
      • 6 Certified Trainers
      • 1 Technician to upkeep the machinery
      • 1 Web Developer to manage website
      • 2 Sales Executives to organize and promote sales
      • 1 Accountant
      • 1 Receptionist

      7.2 Average Salary of Employees

       Personnel Plan   
       Year 1Year 2Year 3
      Co Manager$32,000 $35,200 $38,720 
      Cleaners$68,000 $74,800 $82,280 
      Certified Trainers$185,000 $203,500 $223,850 
      Technician$23,000 $25,300 $27,830 
      Web Developer$23,000 $25,300 $27,830 
      Sales Executives$43,000 $47,300 $52,030 
      Accountant$21,500 $23,650 $26,015 
      Receptionist$22,000 $24,200 $26,620 
      Total Salaries$417,500 $459,250 $505,175 

      Financial Plan

      The profitability of a business isn’t just measured by sales. Many factors are involved in gym business plan financials. To stay profitable, you need to utilize your resources efficiently. For this, you can do a financial analysis. This financial analysis should be added to the business plan of a gym pdf

      In your financial plan, you need to figure out how much investment will be required for starting and running your business successfully. The analysis of both of these figures will show if your business will be profitable or not.

      Below, we are describing the financial analysis of ExerInc for your guidance. 

      8.1 Important Assumptions

       General Assumptions   
       Year 1Year 2Year 3
      Plan Month123
      Current Interest Rate8.12%8.20%8.26%
      Long-term Interest Rate8.40%8.44%8.47%
      Tax Rate24.03%24.21%24.60%

      8.2 Break-even Analysis

      Gym- Break-even Analysis
       Break-Even Analysis 
      Monthly Units Break-even5340
      Monthly Revenue Break-even$132,500 
      Average Per-Unit Revenue$231.00 
      Average Per-Unit Variable Cost$0.62 
      Estimated Monthly Fixed Cost$163,800 

      8.3 Projected Profit and Loss 

       Pro Forma Profit And Loss  
       Year 1Year 2Year 3
      Sales$1,284,000 $1,578,806 $1,941,300 
      Direct Cost of Sales$351,200 $409,499 $455,773 
      Other$0 $0 $0 
      TOTAL COST OF SALES$351,200 $409,499 $455,773 
      Gross Margin$932,800 $1,169,307 $1,485,528 
      Gross Margin %72.65%74.06%76.52%
      Payroll$417,500 $459,250 $505,175 
      Sales and Marketing and Other Expenses$145,000 $148,000 $156,000 
      Depreciation$2,300 $2,350 $2,500 
      Leased Equipment$0 $0 $0 
      Utilities$2,900 $3,000 $3,100 
      Insurance$2,100 $2,100 $2,100 
      Rent$2,900 $3,000 $3,200 
      Payroll Taxes$24,000 $25,000 $27,000 
      Other$0 $0 $0 
      Total Operating Expenses$596,700 $642,700 $699,075 
      Profit Before Interest and Taxes$336,100 $526,607 $786,453 
      EBITDA$336,100 $526,607 $786,453 
      Interest Expense$0 $0 $0 
      Taxes Incurred$67,220 $105,321 $157,291 
      Net Profit$268,880 $421,286 $629,162 
      Net Profit/Sales20.94%26.68%32.41%

      8.3.1 Profit Monthly

      Gym - Profit Monthly

      8.3.2 Profit Yearly

      Gym - Profit Yearly

      8.3.3 Gross Margin Monthly

      Gym - Gross Margin Monthly

      8.3.4 Gross Margin Yearly

      Gym - Gross Margin Yearly

      8.4 Projected Cash Flow

      Gym - Projected Cash Flow
       Pro Forma Cash Flow   
      Cash ReceivedYear 1Year 2Year 3
      Cash from Operations   
      Cash Sales$51,000 $55,080 $59,486 
      Cash from Receivables$22,000 $23,760 $25,661 
      SUBTOTAL CASH FROM OPERATIONS$73,000 $79,570 $85,936 
      Additional Cash Received   
      Sales Tax, VAT, HST/GST Received$0 $0 $0 
      New Current Borrowing$0 $0 $0 
      New Other Liabilities (interest-free)$0 $0 $0 
      New Long-term Liabilities$0 $0 $0 
      Sales of Other Current Assets$0 $0 $0 
      Sales of Long-term Assets$0 $0 $0 
      New Investment Received$0 $0 $0 
      SUBTOTAL CASH RECEIVED$74,000 $79,000 $85,000 
      ExpendituresYear 1Year 2Year 3
      Expenditures from Operations  
      Cash Spending$42,000 $42,000 $45,000 
      Bill Payments$27,000 $28,000 $31,000 
      SUBTOTAL SPENT ON OPERATIONS$69,000 $70,000 $76,000 
      Additional Cash Spent   
      Sales Tax, VAT, HST/GST Paid Out$0 $0 $0 
      Principal Repayment of Current Borrowing$0 $0 $0 
      Other Liabilities Principal Repayment$0 $0 $0 
      Long-term Liabilities Principal Repayment$0 $0 $0 
      Purchase Other Current Assets$0 $0 $0 
      Purchase Long-term Assets$0 $0 $0 
      Dividends$0 $0 $0 
      SUBTOTAL CASH SPENT$69,000 $74,520 $80,482 
      Net Cash Flow$21,000 $23,000 $25,000 
      Cash Balance$27,000 $30,000 $33,000 

      8.5 Projected Balance Sheet

       Pro Forma Balance Sheet  
      AssetsYear 1Year 2Year 3
      Current Assets   
      Cash$275,000 $308,000 $338,800 
      Accounts Receivable$24,000 $26,880 $30,213 
      Inventory$4,300 $4,816 $4,900 
      Other Current Assets$1,000 $1,000 $1,000 
      TOTAL CURRENT ASSETS$282,000 $315,840 $355,004 
      Long-term Assets   
      Long-term Assets$10,000 $10,000 $10,000 
      Accumulated Depreciation$19,400 $21,728 $24,444 
      TOTAL LONG-TERM ASSETS$24,400 $27,328 $30,744 
      TOTAL ASSETS$294,000 $329,280 $370,440 
      Liabilities and CapitalYear 4Year 5Year 6
      Current Liabilities   
      Accounts Payable$18,700 $20,944 $23,541 
      Current Borrowing$0 $0 $0 
      Other Current Liabilities$0 $0 $0 
      SUBTOTAL CURRENT LIABILITIES$19,000 $21,280 $23,919 
      Long-term Liabilities$0 $0 $0 
      TOTAL LIABILITIES$15,000 $16,800 $18,883 
      Paid-in Capital$30,000 $30,000 $31,000 
      Retained Earnings$53,000 $57,770 $63,547 
      Earnings$193,400 $210,806 $231,887 
      TOTAL CAPITAL$285,000 $310,650 $341,715 
      TOTAL LIABILITIES AND CAPITAL$300,000 $329,280 $370,440 
      Net Worth$293,400 $319,806 $351,787 

      8.6 Business Ratios

       Ratio Analysis    
       Year 1Year 2Year 3INDUSTRY PROFILE
      Sales Growth7.25%8.03%8.90%3.00%
      Percent of Total Assets    
      Accounts Receivable9.21%10.20%11.31%9.80%
      Other Current Assets2.11%2.34%2.59%2.40%
      Total Current Assets149.80%151.00%152.00%158.00%
      Long-term Assets11.55%11.60%11.64%12.00%
      TOTAL ASSETS100.00%100.00%100.00%100.00%
      Current Liabilities4.90%4.94%4.98%4.34%
      Long-term Liabilities0.00%0.00%0.00%0.00%
      Total Liabilities7.59%7.65%7.72%7.38%
      NET WORTH100.45%101.25%102.19%110.00%
      Percent of Sales    
      Gross Margin94.60%97.15%99.87%99.00%
      Selling, General & Administrative Expenses93.56%96.09%98.78%97.80%
      Advertising Expenses1.52%1.56%1.60%1.40%
      Profit Before Interest and Taxes41.50%42.62%43.81%33.90%
      Main Ratios    
      Total Debt to Total Assets0.18%0.18%0.17%0.40%
      Pre-tax Return on Net Worth74.08%74.89%75.00%75.00%
      Pre-tax Return on Assets96.30%101.12%106.17%111.30%
      Additional RatiosYear 1Year 2Year 3 
      Net Profit Margin33.56%34.60%35.67%N.A.
      Return on Equity55.80%57.53%59.31%N.A.
      Activity Ratios    
      Accounts Receivable Turnover7.77.87.8N.A.
      Collection Days100100100N.A.
      Inventory Turnover32.434.0235N.A.
      Accounts Payable Turnover15.61616.3N.A.
      Payment Days272727N.A.
      Total Asset Turnover2.52.52.6N.A.
      Debt Ratios    
      Debt to Net Worth-0.04-0.03-0.04N.A.
      Current Liab. to Liab.111N.A.
      Liquidity Ratios    
      Net Working Capital$244,000 $257,664 $272,093 N.A.
      Interest Coverage000N.A.
      Additional Ratios    
      Assets to Sales0.850.870.89N.A.
      Current Debt/Total Assets1%0%0%N.A.
      Acid Test2929.1229.16N.A.
      Sales/Net Worth2.12.22.2N.A.
      Dividend Payout000N.A.


      1. How do I write a business gym plan?

      Writing a gym business plan is simple if you have a guide. You can use the above example as a guide for writing the business plan for your startup.

      2. How much money do I need to open a small gym?

      The money for starting a gym can only be evaluated after making a gym ownership business plan. All the details of the business plan help analyze if the business is worth the effort or not. 

      3. Is starting your own gym profitable?

      You can find out if starting a gym business is profitable by outlining a financial plan. For example, you can look at the gym business plan for sale above to get an idea about finances earned through a gym.

      Download Gym Business Plan Template in pdf