Table of Content

    Do you want to start Gym business plan?

    Are you thinking of creating a business plan for a gym? It might be a great idea if you want to pursue it as a startup. Starting a gym doesn’t take a lot of experience or any qualifications. You can start the business at any scale and with limited space.

    All you need are the best professionals to write a sample business plan. To have an idea of what a professional business plan looks like, you can study this business plan for ExerInc or a related business plan such as business plan template for gum studio.

    Even though the business is relatively easier to start, you will still be needed to run it systemically. In this blog on how to start a gym business plan, we have provided all the details of the ExerInc business plan for you.

    Executive Summary

    2.1 The Business

    ExerInc will be a gym startup managed by Harley Stevenson. The business will aim to provide health and fitness training and tips to people belonging to different classes around Portland. It will offer a wide range of services from providing workout areas for personal training to arranging group activities.

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    2.2 Management of Gym Company

    Before you start a gym business plan, you should keep in mind that the plan should guide all the management aspects of the business. Therefore, in your gym business plan proposal, you should include details about all the available and desired resources. If you are short on investment and plan to bargain a loan then you should also go through this business plan for a bank loan.

    In this gym business plan sample, we have provided several segments of ExerInc’s business plan. You can use this plan to write a gym business plan executive summary for your business.

    If you want to know about the best spaces to launch your gym business, you can go through a list of vacant gymnasiums mentioned in this guide on opening a dance studio business plan in Portland. 

    2.3 Customers of Gym Company

    We will have customers belonging to all work domains and social circles. However, our recurring customer groups are:

    • Residential Communities
    • Athletes
    • Elderly People
    • Differently Abled People

    2.4 Business Target

    Our target is to become a reliable guide and training hub for better health and fitness. We will help our customers meet their fitness goals most safely and sustainably.

    The financial targets we want to meet for the first three years of our launch are demonstrated below:
    Gym- 3 Years Profit Forecast

    Immigration Business Plan
    Document for passing government compliance requirements for immigration to the US, Canada, or the UK.

    Company Summary

    3.1 Company Owner

    Harley Stevenson will be the owner and manager of ExerInc. He completed his MBA two years ago, after which he worked in the management of a food chain. However, he had always been passionate about health and fitness and wanted to launch his startup in this niche.

    3.2 Why the Gym company is being started

    Harley noticed that people are now focusing more on maintaining better health. He also realized that there aren’t a lot of opportunities in Portland. Therefore, he decided to help the people of Portland achieve their health goals. 

    3.3 How the Gym company will be started

    Step1: Plan Everything

    The first step for starting a gym business plan is to understand that you need to plan everything. Every aspect of the company should be well-thought-out. To help you create an accurate business plan template for a gym, we are providing a sample for you to follow. You can use this gym business plan example to write up a perfect plan for your startup. So, whether you want to write a small gym business plan pdf or a fitness marketing plan, you can use this document for help. 

    Step2: Define the Brand

    The next step in the process is to bring attention to your company so that your customers can start recognizing you. You can do this by highlighting your business values and goals. You should also use this opportunity to bring attention to your competitive advantages over your competitors in the market.

    Step3: Establish Your Corporate Office 

    Harley decided to rent out two connected storerooms, one large and one small so that he could have both the gym and management office side by side. He then procured the necessary exercise equipment and personnel to start the gym. 

    Step4: Establish a Web Presence

    Online presence is an essential aspect of every business’s success. Understanding the importance of online marketing, Harley decided to make his company’s profile on all social media platforms. He also decided to have a simple website developed where people can contact the gym for memberships and queries. 

    Step5: Promote and Market
    Gym - Startup Cost
    The final step is to develop and follow a marketing plan to advertise your business. 

    Start-up Expenses  
    Legal $131,500 
    Consultants $0 
    Insurance $23,000 
    Rent $36,600 
    Research and Development $10,000 
    Expensed Equipment $51,000 
    Signs $3,400 
    Start-up Assets $288,400 
    Cash Required $209,000 
    Start-up Inventory $39,000 
    Other Current Assets $210,000 
    Long-term Assets $289,000 
    TOTAL ASSETS $1,035,400 
    Total Requirements $1,290,900 
    Start-up Expenses to Fund $255,500 
    Start-up Assets to Fund $1,035,400 
    Non-cash Assets from Start-up $1,362,800 
    Cash Requirements from Start-up $112,000 
    Additional Cash Raised $50,000 
    Cash Balance on Starting Date $35,000 
    TOTAL ASSETS $1,559,800 
    Liabilities and Capital
    Liabilities $18,000 
    Current Borrowing $0 
    Long-term Liabilities $0 
    Accounts Payable (Outstanding Bills) $58,000 
    Other Current Liabilities (interest-free) $0 
    Planned Investment $1,290,900 
    Investor 1 $0 
    Investor 2 $0 
    Other $0 
    Additional Investment Requirement $0 
    Loss at Start-up (Start-up Expenses) $192,900 
    TOTAL CAPITAL $1,483,800 
    Total Funding $1,290,900 
    Any questions? Get in Touch!



    Before writing a gym startup business plan, you need to know the services you want to provide. To know what services others are offering in the domain, you can visit gym business plans available online.

    Sample business plan for opening a gym will be different than indoor sports complex business plan. Since Harley decided to also offer sports games in his startup, therefore this document can be used for guidance in both cases. 

    Here we have provided a gym business plan template to download so that you can understand how to include your services and related stats in your business plan.

    The primary services offered by ExerInc will be:

    Main Workout Area

    We will provide the main workout area with different machines where customers can exercise. The machines and equipment in this workout area will include:

    • Treadmill for running
    • Stationary Bike
    • Pull Up Bars
    • Push Up Stands
    • Weight Sets 
    • Weight Bench
    • Elliptical
    • Yoga mats

    Personal Training

    In our specialized personal training service, customers will be able to book guided workouts, customized to their goals and experience. Customers will be able to book an appointment with a trainer to draft a training session tailored to their needs. 

    Sports Facilities

    We’ll also provide sports facilities where people can come to play tennis, badminton, squash, football, and basketball. This service will be for kids, adults, as well as professional players. Professional players can book court sessions. On the other hand, kids and other adults can also book sessions to learn a sport. 

    Group Exercise Classes

    Our last service will be group classes and activities. People who prefer to exercise in a community can sign up for group classes such as yoga or guided workouts. 

    Marketing Analysis of Gym Company

    When you are making a draft for opening a gym business plan, you will need to include details about your target market. To enter these details, you should first have in-depth knowledge yourself. You can gain this knowledge by doing a marketing analysis as a part of your document to start a  gym business plan. 

    Business Plan for Investors

    In marketing analysis, you should include information about the present and future trends of your target market.  You can use a business plan gym template to understand what to include in your document. The document will analyze the market prices and your financial goals to find the optimized price for your services. 

    Marketing analysis is an integral part of all businesses. It impacts you financially as startup costs, investments vary with different market locations. From finding indoor trampoline park start-up cost in a certain location to devising a pricing strategy in your business plan for gym pdf, marketing analysis helps you a lot.

    In this sample business plan for a gym, we are providing market analysis for ExerInc. 

    5.1 Market Trends

    According to Statista, the global gym industry has a market share of around $97 Billion with 174 million members worldwide. And according to Policy Advice, the health and fitness industry is growing at a rate of 8.7% per year. This means a steadily increasing demand for gyms as people are becoming more and more conscious about their health. 

    5.2 Marketing Segmentation

    The potential customers of ExerInc will be divided into the following groups: 
    Gym - Marketing Segmentation

    5.2.1 Residential Community

    Our primary customers will be the residents living in the surrounding areas. This category will include families as well as single people. They are expected to utilize most of our resources, including the main exercise area, group exercise, and game courts. 

    5.2.2 Athletes

    Our second category for customers will be the athletes in the surrounding area who are expected to need our training facilities and courts. 

    5.2.3 Elderly People

    This will be our third target group of customers. They are mostly expected to utilize our group and personal training services. 

    5.2.4 Differently Abled People

    Lastly, ExerInc will also cater to differently-abled people. We will make special considerations for people who may need extra help. Our trainers are adept at dealing with all kinds of customers with patience. 

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    Market Analysis              
    Potential Customers Growth Year 1 Year 2 Year 3 Year 4 Year 5 CAGR
    Residential Community 44% 41,900 50,280 60,336 72,403 86,884 10.00%
    Athletes 24% 21,800 26,160 31,392 37,670 45,204 10.00%
    Eldery 22% 21,100 25,320 30,384 36,461 43,753 10.00%
    Differently Abled  10% 11,300 13,560 16,272 19,526 23,432 11.00%
    Total 100% 96,100 115,320 138,384 166,061 199,273 10%

    5.3 Business Target

    • To become the most trusted and sought-out gym in the Portland area
    • To expand our range of services and include more games and activities
    • To earn a profit margin of at least $45k/month by the third year
    • To achieve and maintain customer satisfaction with our services
    • To scale up the business in different US states

    5.4 Product Pricing

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    We will offer different packages for different services so that our customers can choose one that fits both their needs and budget. On average, our prices will be similar to our competitors, but we will provide more benefits than them. 

    Marketing Strategy

    Starting up a gym business plan requires taking measures to make the business stand out amongst its competitors. For this purpose, you can add a marketing plan to the business plan for a gym company

    In this gym equipment business plan, we are listing the marketing strategies that ExerInc will use to put the company on the map. You can use this business plan as a guide for starting a yoga center business plan because many services will be related. 

    6.1 Competitive Analysis

    • We have a wide range of services suited for different age levels, body types, and endurance abilities. So, each of our customers will find something suitable for them.
    • We have an excellent trainer system. Our trainers will guide our clients in all the exercises to prevent injuries and achieve maximum output. 
    • Even our main workout area will always have two trainers to give general guidance for preventing injury.
    • Our customers can contact us through our website or social media to get information about any service. 

    6.2 Sales Strategy

    • We will advertise our business through posters, local TV ads, social media, and Google Ads.
    • We will offer a 15% discount on the first 20 packages.
    • We will offer access to extra services to our recurrent customers. 

    6.3 Sales Monthly

    Gym - Sales Monthly

    6.4 Sales Yearly

    Gym - Sales Yearly

    6.5 Sales Forecast

    Gym - Unit Sales

    Sales Forecast      
    Unit Sales Year 1 Year 2 Year 3
    Main Workout 550 583 618
    Personal Training 850 901 955
    Sports Facilities 730 774 820
    Group Exercise 580 615 652
    TOTAL UNIT SALES 2,710 2,873 3,045
    Unit Prices Year 1 Year 2 Year 3
    Main Workout $600.00  $696.00  $807.36 
    Personal Training $540.00  $626.40  $726.62 
    Sports Facilities $400.00  $464.00  $538.24 
    Group Exercise $350.00  $406.00  $470.96 
    Main Workout $330,000.00  $405,768.00  $498,932.33 
    Personal Training $459,000.00  $564,386.40  $693,969.52 
    Sports Facilities $292,000.00  $359,043.20  $441,479.52 
    Group Exercise $203,000.00  $249,608.80  $306,918.98 
    TOTAL SALES $1,284,000.00  $1,578,806.40  $1,941,300.35 
    Direct Unit Costs Year 1 Year 2 Year 3
    Main Workout $140.00  $154.00  $161.70 
    Personal Training $100.00  $110.00  $115.50 
    Sports Facilities $140.00  $154.00  $161.70 
    Group Exercise $150.00  $165.00  $173.25 
    Direct Cost of Sales
    Main Workout $77,000.00  $89,782.00  $99,927.37 
    Personal Training $85,000.00  $99,110.00  $110,309.43 
    Sports Facilities $102,200.00  $119,165.20  $132,630.87 
    Group Exercise $87,000.00  $101,442.00  $112,904.95 
    Subtotal Direct Cost of Sales $351,200.00  $409,499.20  $455,772.61 
    Any questions? Get in Touch!

    Personnel plan

    Writing a business plan for a gym means that you will need to plan out all services and processes for the company’s management. This means that you need to plan about employees as well. Harley understood this and added a list of the employees necessary to run the business. In this start up gym business plan, we are providing details of ExerInc employees.

    7.1 Company Staff

    • 1 Co-Manager to help in overall operations
    • 3 Cleaners
    • 6 Certified Trainers
    • 1 Technician to upkeep the machinery
    • 1 Web Developer to manage website
    • 2 Sales Executives to organize and promote sales
    • 1 Accountant
    • 1 Receptionist

    7.2 Average Salary of Employees

     Personnel Plan      
      Year 1 Year 2 Year 3
    Co Manager $32,000  $35,200  $38,720 
    Cleaners $68,000  $74,800  $82,280 
    Certified Trainers $185,000  $203,500  $223,850 
    Technician $23,000  $25,300  $27,830 
    Web Developer $23,000  $25,300  $27,830 
    Sales Executives $43,000  $47,300  $52,030 
    Accountant $21,500  $23,650  $26,015 
    Receptionist $22,000  $24,200  $26,620 
    Total Salaries $417,500  $459,250  $505,175 

    Financial Plan

    The profitability of a business isn’t just measured by sales. Many factors are involved in gym business plan financials. To stay profitable, you need to utilize your resources efficiently. For this, you can do a financial analysis. This financial analysis should be added to the business plan of a gym pdf

    In your financial plan, you need to figure out how much investment will be required for starting and running your business successfully. The analysis of both of these figures will show if your business will be profitable or not.

    Below, we are describing the financial analysis of ExerInc for your guidance. 

    8.1 Important Assumptions

     General Assumptions      
      Year 1 Year 2 Year 3
    Plan Month 1 2 3
    Current Interest Rate 8.12% 8.20% 8.26%
    Long-term Interest Rate 8.40% 8.44% 8.47%
    Tax Rate 24.03% 24.21% 24.60%
    Other 0 0 0

    8.2 Break-even Analysis

    Gym- Break-even Analysis

     Break-Even Analysis  
    Monthly Units Break-even 5340
    Monthly Revenue Break-even $132,500 
    Average Per-Unit Revenue $231.00 
    Average Per-Unit Variable Cost $0.62 
    Estimated Monthly Fixed Cost $163,800 

    8.3 Projected Profit and Loss 

     Pro Forma Profit And Loss    
      Year 1 Year 2 Year 3
    Sales $1,284,000  $1,578,806  $1,941,300 
    Direct Cost of Sales $351,200  $409,499  $455,773 
    Other $0  $0  $0 
    TOTAL COST OF SALES $351,200  $409,499  $455,773 
    Gross Margin $932,800  $1,169,307  $1,485,528 
    Gross Margin % 72.65% 74.06% 76.52%
    Payroll $417,500  $459,250  $505,175 
    Sales and Marketing and Other Expenses $145,000  $148,000  $156,000 
    Depreciation $2,300  $2,350  $2,500 
    Leased Equipment $0  $0  $0 
    Utilities $2,900  $3,000  $3,100 
    Insurance $2,100  $2,100  $2,100 
    Rent $2,900  $3,000  $3,200 
    Payroll Taxes $24,000  $25,000  $27,000 
    Other $0  $0  $0 
    Total Operating Expenses $596,700  $642,700  $699,075 
    Profit Before Interest and Taxes $336,100  $526,607  $786,453 
    EBITDA $336,100  $526,607  $786,453 
    Interest Expense $0  $0  $0 
    Taxes Incurred $67,220  $105,321  $157,291 
    Net Profit $268,880  $421,286  $629,162 
    Net Profit/Sales 20.94% 26.68% 32.41%

    8.3.1 Profit Monthly

    Gym - Profit Monthly

    8.3.2 Profit Yearly

    Gym - Profit Yearly

    8.3.3 Gross Margin Monthly

    Gym - Gross Margin Monthly

    8.3.4 Gross Margin Yearly

    Gym - Gross Margin Yearly

    8.4 Projected Cash Flow

    Gym - Projected Cash Flow

     Pro Forma Cash Flow      
    Cash Received Year 1 Year 2 Year 3
    Cash from Operations      
    Cash Sales $51,000  $55,080  $59,486 
    Cash from Receivables $22,000  $23,760  $25,661 
    SUBTOTAL CASH FROM OPERATIONS $73,000  $79,570  $85,936 
    Additional Cash Received      
    Sales Tax, VAT, HST/GST Received $0  $0  $0 
    New Current Borrowing $0  $0  $0 
    New Other Liabilities (interest-free) $0  $0  $0 
    New Long-term Liabilities $0  $0  $0 
    Sales of Other Current Assets $0  $0  $0 
    Sales of Long-term Assets $0  $0  $0 
    New Investment Received $0  $0  $0 
    SUBTOTAL CASH RECEIVED $74,000  $79,000  $85,000 
    Expenditures Year 1 Year 2 Year 3
    Expenditures from Operations    
    Cash Spending $42,000  $42,000  $45,000 
    Bill Payments $27,000  $28,000  $31,000 
    SUBTOTAL SPENT ON OPERATIONS $69,000  $70,000  $76,000 
    Additional Cash Spent      
    Sales Tax, VAT, HST/GST Paid Out $0  $0  $0 
    Principal Repayment of Current Borrowing $0  $0  $0 
    Other Liabilities Principal Repayment $0  $0  $0 
    Long-term Liabilities Principal Repayment $0  $0  $0 
    Purchase Other Current Assets $0  $0  $0 
    Purchase Long-term Assets $0  $0  $0 
    Dividends $0  $0  $0 
    SUBTOTAL CASH SPENT $69,000  $74,520  $80,482 
    Net Cash Flow $21,000  $23,000  $25,000 
    Cash Balance $27,000  $30,000  $33,000 

    8.5 Projected Balance Sheet

     Pro Forma Balance Sheet    
    Assets Year 1 Year 2 Year 3
    Current Assets      
    Cash $275,000  $308,000  $338,800 
    Accounts Receivable $24,000  $26,880  $30,213 
    Inventory $4,300  $4,816  $4,900 
    Other Current Assets $1,000  $1,000  $1,000 
    TOTAL CURRENT ASSETS $282,000  $315,840  $355,004 
    Long-term Assets      
    Long-term Assets $10,000  $10,000  $10,000 
    Accumulated Depreciation $19,400  $21,728  $24,444 
    TOTAL LONG-TERM ASSETS $24,400  $27,328  $30,744 
    TOTAL ASSETS $294,000  $329,280  $370,440 
    Liabilities and Capital Year 4 Year 5 Year 6
    Current Liabilities      
    Accounts Payable $18,700  $20,944  $23,541 
    Current Borrowing $0  $0  $0 
    Other Current Liabilities $0  $0  $0 
    SUBTOTAL CURRENT LIABILITIES $19,000  $21,280  $23,919 
    Long-term Liabilities $0  $0  $0 
    TOTAL LIABILITIES $15,000  $16,800  $18,883 
    Paid-in Capital $30,000  $30,000  $31,000 
    Retained Earnings $53,000  $57,770  $63,547 
    Earnings $193,400  $210,806  $231,887 
    TOTAL CAPITAL $285,000  $310,650  $341,715 
    TOTAL LIABILITIES AND CAPITAL $300,000  $329,280  $370,440 
    Net Worth $293,400  $319,806  $351,787 

    8.6 Business Ratios

     Ratio Analysis        
      Year 1 Year 2 Year 3 INDUSTRY PROFILE
    Sales Growth 7.25% 8.03% 8.90% 3.00%
    Percent of Total Assets        
    Accounts Receivable 9.21% 10.20% 11.31% 9.80%
    Inventory 5.39% 5.97% 6.62% 9.90%
    Other Current Assets 2.11% 2.34% 2.59% 2.40%
    Total Current Assets 149.80% 151.00% 152.00% 158.00%
    Long-term Assets 11.55% 11.60% 11.64% 12.00%
    TOTAL ASSETS 100.00% 100.00% 100.00% 100.00%
    Current Liabilities 4.90% 4.94% 4.98% 4.34%
    Long-term Liabilities 0.00% 0.00% 0.00% 0.00%
    Total Liabilities 7.59% 7.65% 7.72% 7.38%
    NET WORTH 100.45% 101.25% 102.19% 110.00%
    Percent of Sales        
    Sales 100.00% 100.00% 100.00% 100.00%
    Gross Margin 94.60% 97.15% 99.87% 99.00%
    Selling, General & Administrative Expenses 93.56% 96.09% 98.78% 97.80%
    Advertising Expenses 1.52% 1.56% 1.60% 1.40%
    Profit Before Interest and Taxes 41.50% 42.62% 43.81% 33.90%
    Main Ratios        
    Current 34 35 36 32
    Quick 33 33.8 34.645 33
    Total Debt to Total Assets 0.18% 0.18% 0.17% 0.40%
    Pre-tax Return on Net Worth 74.08% 74.89% 75.00% 75.00%
    Pre-tax Return on Assets 96.30% 101.12% 106.17% 111.30%
    Additional Ratios Year 1 Year 2 Year 3  
    Net Profit Margin 33.56% 34.60% 35.67% N.A.
    Return on Equity 55.80% 57.53% 59.31% N.A.
    Activity Ratios        
    Accounts Receivable Turnover 7.7 7.8 7.8 N.A.
    Collection Days 100 100 100 N.A.
    Inventory Turnover 32.4 34.02 35 N.A.
    Accounts Payable Turnover 15.6 16 16.3 N.A.
    Payment Days 27 27 27 N.A.
    Total Asset Turnover 2.5 2.5 2.6 N.A.
    Debt Ratios        
    Debt to Net Worth -0.04 -0.03 -0.04 N.A.
    Current Liab. to Liab. 1 1 1 N.A.
    Liquidity Ratios        
    Net Working Capital $244,000  $257,664  $272,093  N.A.
    Interest Coverage 0 0 0 N.A.
    Additional Ratios        
    Assets to Sales 0.85 0.87 0.89 N.A.
    Current Debt/Total Assets 1% 0% 0% N.A.
    Acid Test 29 29.12 29.16 N.A.
    Sales/Net Worth 2.1 2.2 2.2 N.A.
    Dividend Payout 0 0 0 N.A.


    1. How do I write a business gym plan?

    Writing a gym business plan is simple if you have a guide. You can use the above example as a guide for writing the business plan for your startup.

    2. How much money do I need to open a small gym?

    The money for starting a gym can only be evaluated after making a gym ownership business plan. All the details of the business plan help analyze if the business is worth the effort or not. 

    3. Is starting your own gym profitable?

    You can find out if starting a gym business is profitable by outlining a financial plan. For example, you can look at the gym business plan for sale above to get an idea about finances earned through a gym.

    Download Gym Business Plan Template in pdf