The fitness industry has been booming for two decades and is predicted to grow further in the near future by the International Health, Racquet, & Sports Club Association (IHRSA). The increasing awareness of good health among the consumers has led to increase in startups looking for the best gym business plan. This plan should be written well to get the maximum attention of some good investors. You can also explain to them about your unique business ideas and plans.
Frequently asked questions of a business gym
While making a business plan for a gym, the following questions in a business plan template for a gym to explain what keeps your business ahead to compete with others –
- What types of equipment you are using?
- How you are going to serve your customers? Services like yoga and pilates, strength training, etc.
- Why you have selected this location?
- Will, you have personal trainers or fitness instructors as individual contractors or staff?
- Would you plan for having the franchise?
Business proposal for a bouldering gym
When writing bouldering gym business plan, you need to describe bouldering as a sport, where you will conduct your training, how you will teach those skills, and how you will ensure the safety of your customers and anything, which sets your proposal ahead of the rest.
List all the safety requirements you have and how you are going to comply with them. Describe what amenities you will provide in your gym.
Industry and Competitive Analysis
When conducting industry and competitive analysis for a gym business plan, you need to consider how many people participate in this sport. You can also look for some good gym business plan example, to understand the industry and competitive analysis.
According to a survey conducted by a non-profit organization, Outdoor Foundation, around 1.6% of American population is engaged in both indoor and outdoor climbing, which accounts to around 5 million out of 314 million of the population. Therefore, you need to figure out what your competitors are offering and how you can stand out with your services.
Services and amenities
In this section of personal training gym business plan, you will need to explain the products and services you can provide such as-
- Kids’ programs
- Open climbing
- Equipment rentals
Explain to your investors how you are going to find innovative ways to draw in new customers by providing new services to current customers. Also, explain what amenities you will have in your gym, such as-
- Air conditioning
- Biomechanical equipment for seniors
- Pilates, and yoga for women
Marketing plan for gym business
In sample business plan for a gym, you will need to explain who will be your target customers, for example, older adults for yoga, pilates etc, young adults, males, females or both.
Also, explain how you will attract your customers to join your gym instead of others. Compare your offerings to your competitors and explain why your potential customers will prefer your gym. Do not just claim to be better. Explain why your gym is better in terms of years of experience, awards, and quality equipment.
Financial plan business gym
In this section of business plan for opening a gym, you can list your expenses like equipment, licenses, transportation, insurance, employee wages, facilities, marketing etc. Therefore, you should also keep records of the revenues expected within the upcoming year or months.
The revenues can be count with the growth projects like expenses to expand your business and results for the expected revenue in the next two or three years.
Managing gym business
The low attendance can be a major challenge for your gym business. There are people who will visit your gym once but not buy memberships. The problem is when people find it hard to decide their routines. Therefore, you should have personal trainers to help them feel more confident.
You may also want to offer smoothies and health drinks. Customers love the snack after working out.
To manage your gym business well, you can also offer different types of classes. Members would continue practicing if they get to learn new techniques to stay fit and healthy.
How to order writing gym business plan?
If you are looking for the best professionals to write a sample business plan for starting a gym, OGS Capital is your one-stop destination. We have extensive knowledge and experience in drafting gym business plans.
Illustrative business plan samples
OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.