Table of Content

    Do you want to start a Hospital business plan?

    Starting a business can be very hard and a big responsibility. And starting one that benefits humanity can be an even greater responsibility. However, if you follow the correct steps and stay persistent, it can be very rewarding. Establishing a business like a hospital needs to be very thoroughly planned.

    The best way to plan a business and all of its details are to write a business plan for hospital. Adding all the right details and values of your business will attract investors to business plan and this will help you is getting your business set up. If you want to learn how to write a hospital business plan, you should go through as many samples as you can.

    Plans like nursing home business plan can be a great resource in understanding everything you need to plan for in your hospital business. In this business plan, we will be providing all the details for starting a hospital called Mercy Ltd. You can follow along with this sample to develop a plan for your business.

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    Executive Summary

    2.1 Business Summary

    Mercy Ltd will be a private healthcare setup owned and started by Gillian Hail. It will provide state-of-the-art services to all its patients. Additionally, it will also run a free clinic and find services for those who don’t have enough funds to get treatment.

    2.2 About the Management

    As a hospital business requires the utmost attention to detail to run well, a business plan is needed ahead of time. It is similar to a business plan for a wellness center in that regard. To make the management of Mercy Ltd smooth, a hospital business development plan was needed. Therefore, we prepared this sample.

    If you want to develop an executive summary hospital business plan for your business, you can consult a healthcare business plan template. Otherwise, to write the business plan, you can also hire experts and guide them along.

    2.3 Customers of Mercy Ltd

    Considering that Mercy Ltd is a healthcare center, its customers will primarily be patients seeking treatment or help with funding for treatment. They will belong to all domains and lifestyles. The primary customers will include:

    • OPD Patients
    • Emergency Care Patients
    • Chronic Patients
    • Treatment Fund Patients

    2.4 Business Target

    The target of Mercy Ltd is to become a trustworthy healthcare center where people can come to get immediate treatment whenever they need it. It will also be a long-term target to expand the business. The financial targets we want to meet within the first three years of start are mentioned below in this hospital business plan pdf.

    Hospital Business Plans - 3 Years Profit Forecast

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    Company Summary

    3.1 Hospital Ownership

    The hospital will be owned and managed primarily by Gillian Hail. She completed her MD five years ago after which she served as a head neurosurgeon in a renowned hospital in Baltimore. She then assumed the position of a consultant to start her healthcare setup.

    3.2 History

    Gillian always wanted to make a difference and help people due to which she became a doctor. However, after working in a hospital for so many years, she realized that there was a greater need for a healthcare setup that could deal with patients faster. Therefore, she decided that she would open Mercy Ltd to provide quick care to simple patients and would also gain funding for people who were struck by an ailment or accident, but their insurance couldn’t cover for them.

    3.3 How will Mercy be Established

    Step1: Plan Everything

    The first step before establishing any business, no matter what the domain or scope, is thorough planning. You will need to map out everything required to start the business in a business plan for starting a hospital. Additionally, you will also need to develop a business plan for hospital expansion if you have any plans to extend the business in the future. The process won’t stop here because at some point, you will also be developing a business continuity plan hospital. However, in the begging, it is necessary to give full attention to get the business off the ground.

    Step2: Get Funding

    One of the main reasons to develop a startup hospital business plan is to get funds. As Mercy Ltd had the aim to help treat those who couldn’t afford usual hospital charges, therefore, Gillian paid special attention to this hospital business plan sample pdf to attract investors.

    Step3: Find a Location

    To house the healthcare setup, Gillian chose a building in Baltimore. The lower two floors will be for the hospital whereas the top floor will be for management and to house on-call doctors.

    Step4: Developing a Brand

    It is essential to make your business as human as possible so that your customers can relate to it. Therefore, Gillian not only focused on her business model to help people but also describe it in a way that is understandable to its customers.

    Step5: Promote and Market

    To get the word out about her unique business model, Gillian established a partnership with as many local and big hospitals as she could so they could refer patients to Mercy Ltd for simple and free treatments as well as funding.

    Hospital Business Plans - Startup Cost

    Start-up Expenses  
    Legal $152,400
    Consultants $0
    Insurance $25,100
    Rent $35,100
    Research and Development $10,000
    Expensed Equipment $52,200
    Signs $3,400
    Start-up Assets $251,400
    Cash Required $181,000
    Start-up Inventory $35,100
    Other Current Assets $251,000
    Long-term Assets $217,000
    TOTAL ASSETS $935,500
    Total Requirements $1,213,700
    Start-up Expenses to Fund $278,200
    Start-up Assets to Fund $935,500
    Non-cash Assets from Start-up $1,222,000
    Cash Requirements from Start-up $115,000
    Additional Cash Raised $50,000
    Cash Balance on Starting Date $35,000
    TOTAL ASSETS $1,422,000
    Liabilities and Capital
    Liabilities $18,200
    Current Borrowing $0
    Long-term Liabilities $0
    Accounts Payable (Outstanding Bills) $61,500
    Other Current Liabilities (interest-free) $0
    Planned Investment $1,213,700
    Investor 1 $0
    Investor 2 $0
    Other $0
    Additional Investment Requirement $0
    Loss at Start-up (Start-up Expenses) $128,600
    TOTAL CAPITAL $1,342,300
    Total Funding $1,213,700

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    To write a business plan for a hospital, one needs to be clear about the type of business they want to establish. And this is true for every business plan, may it be a reiki practice business plan or a private hospital business plan pdf.

    To develop a hospital business plan sample, you will need to know the services you want to provide to your customers as they will form the basis of your setup. Here, we have provided a hospital business plan template that you can follow when writing about the services of your business. You can also look at any other hospital business plan example for reference.

    • OPD

    We will provide all the basic outpatient facilities including diagnosis, testing, and providing immediate treatment to patients. This will apply to patients with simple ailments like infection, common cold, fever or pain, etc.

    • Emergency Services

    Mercy Ltd will also provide emergency services to patients who have been involved in an accident and need immediate care for stabilization. We shall also provide ambulances to transport these patients to bigger hospitals for complete and thorough treatment and recovery.

    • Regular Treatment and Therapy

    For the patients who have chronic ailments or pain and need regular care and treatment, we will offer therapy sessions and a complete care package that they can use regularly instead of needing to go to other hospitals.

    • Funding

    One of our core services will be to provide treatment funding to deserving patients. The cases and situations of the patients will be thoroughly vetted to ensure that there is no problem.

    Marketing Analysis of Hospital Company

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    It can be very tricky to gain success as a new business. You need solid hospital strategic goals to ensure that your business is taken care of from the start. A good business owner needs to do a lot of research into hospital business development strategies before starting a business in this domain.

    A good business plan covers all details regarding the business, including things like hospital planning team and business model hospital. This information helps in showing the objectives of hospital planning to the investors. And all of this can only be achieved if you have a strong understanding of your target market. This includes your customers as well as your competitors.

    In this hospital marketing plan template, we have outlined all the marketing strategies that would be employed by Gillian to ensure the success of her business. You can follow this hospital business plan sample or something related like a massage therapy center business plan for more guidance.

    5.1 Market Trends

    According to PolicyAdvice, the healthcare industry is one of the fastest-growing industries of the US and the trend is expected to continue as the US spends almost twice as compared to other countries on healthcare. Right now, the market share of the healthcare industry in the US is at almost $10 Billion and it is expected to rise. Therefore, healthcare is one of the best sectors to start a business in.

    5.2 Marketing Segmentation

    The target customer groups of Mercy Ltd will be:

    Hospital Business Plans - Marketing Segmentation

    Business Plan for Investors

    5.2.1 OPD Patients

    Our primary services are centered around situations where patients only need immediate care and have straightforward illnesses. Therefore, these patients with simple ailments will be the key customers of Mercy Ltd as they will utilize our services in almost half the time as any other hospital.

    5.2.2 Emergency Care Patients

    Our second target customers will be the people who need immediate care after an accident such as a fall or a crash. Our main responsibility will be to stabilize these patients so that they can be safely transferred to required hospitals for full care.

    5.2.3 Chronic Patients

    We will also get business from people with chronic ailments who only need to go to hospitals for regular check-ups but find it hard to. We will provide them with in-house regular check-ups and treatment facilities so that they don’t have to spend too much time or energy on commute.

    5.2.4 Treatment Fund Patients

    Lastly, one of our primary services is funding, we will also take up cases of patients who need money for treatment but because of one reason or another are not able to. The funding for these patients will come from our investors as well as 8% of our profits.

    Market Analysis              
    Potential Customers Growth Year 1 Year 2 Year 3 Year 4 Year 5 CAGR
    OPD Patients 40% 56,100 67,320 80,784 96,941 116,329 10.00%
    Emergency Care 37% 44,100 52,920 63,504 76,205 91,446 10.00%
    Chronic 15% 26,100 31,320 37,584 45,101 54,121 10.00%
    Treatment Fund 8% 20,100 24,120 28,944 34,733 41,679 11.00%
    Total 100% 146,400 175,680 210,816 252,979 303,575 10%


    5.3 Business Target

    • To become the best immediate care hospital in Baltimore
    • To expand our services across the US in form of multiple small centers
    • To earn a net profit margin of $15k/month by the end of our second year
    • To be the first healthcare service that helps patients with funding

    5.4 Product Pricing

    Our prices will be similar to that of our competitors. However, we will provide twice the speed of regular hospitals that are usually too burdened.

    Marketing Strategy

    To become successful in a market as tough as healthcare, you will need to work on your hospital business strategy. This strategy will be reflected in your business plan hospital. You can also look at strategic plan example hospital for reference.

    Understanding all aspects of planning in hospital will help you gain a better view of the market and help your business succeed. So, whether it is a business plan for healthcare setup or a business plan for occupational therapy, you should look into the market for a stronger plan.

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    6.1 Competitive Analysis

    • We have excellent and unique services
    • Our customers can get help in almost half the time as regular hospitals for basic healthcare
    • We provide treatment funding to people who cannot afford it
    • Our customers can avail of our ambulance and emergency services through a quick phone call as well

    6.2 Sales Strategy

    • We will get the word out through partnerships with hospitals
    • We will use social media for a wider reach
    • We will offer discounts to deserving people

    6.3 Sales Monthly

    Hospital Business Plans - Sales Monthly

    6.4 Sales Yearly

    Hospital Business Plans - Sales Yearly

    6.5 Sales Forecast

    Hospital Business Plans - Unit Sales

    Sales Forecast      
    Unit Sales Year 1 Year 2 Year 3
    OPD 1,550 1,643 1,742
    Emergency Services 1,350 1,431 1,517
    Regular Treatment 1,400 1,484 1,573
    Therapy 850 901 955
    TOTAL UNIT SALES 5,150 5,459 5,787
    Unit Prices Year 1 Year 2 Year 3
    OPD $350.00 $406.00 $470.96
    Emergency Services $250.00 $290.00 $336.40
    Regular Treatment $350.00 $406.00 $470.96
    Therapy $250.00 $290.00 $336.40
    OPD $542,500.00 $667,058.00 $820,214.52
    Emergency Services $337,500.00 $414,990.00 $510,271.70
    Regular Treatment $490,000.00 $602,504.00 $740,838.92
    Therapy $212,500.00 $261,290.00 $321,282.18
    TOTAL SALES $1,582,500.00 $1,945,842.00 $2,392,607.32
    Direct Unit Costs Year 1 Year 2 Year 3
    OPD $100.00 $110.00 $115.50
    Emergency Services $100.00 $110.00 $115.50
    Regular Treatment $90.00 $99.00 $103.95
    Therapy $80.00 $88.00 $92.40
    Direct Cost of Sales
    OPD $155,000.00 $180,730.00 $201,152.49
    Emergency Services $135,000.00 $157,410.00 $175,197.33
    Regular Treatment $126,000.00 $146,916.00 $163,517.51
    Therapy $68,000.00 $79,288.00 $88,247.54
    Subtotal Direct Cost of Sales $484,000.00 $564,344.00 $628,114.87

    Personnel plan

    A good business plan for hospitals will reflect all the aspects of the setup thoroughly for well-management. This even includes the workforce and employees that make it possible to run a setup. In this hospital business plan template, we will be looking at the employee and hiring structure of Mercy Ltd.

    7.1 Company Staff

    • 1 Co-Manager to help in overall operations
    • 8 Certified Doctors
    • 4 Nurses
    • 3 General Cleaners
    • 1 Technician to upkeep the machinery
    • 1 HR Executive
    • 2 Ambulance Drivers
    • 2 Receptionists

    7.2 Average Salary of Employees

     Personnel Plan      
      Year 1 Year 2 Year 3
    Manager $30,000 $33,000 $36,300
    Certified Doctors $245,000 $269,500 $296,450
    Nurses $125,000 $137,500 $151,250
    Cleaners $62,500 $68,750 $75,625
    Technician $22,500 $24,750 $27,225
    HR Eecutive $22,500 $24,750 $27,225
    Ambulance Drivers $42,500 $46,750 $51,425
    Receptionists $42,500 $46,750 $51,425
    Total Salaries $592,500 $651,750 $716,925

    Financial Plan

    The success of a business and its smooth running depends on a lot more than hospital business plans. You need to ensure that you have enough finances to support your operations and range of services. This is where hospital financial planning comes in.

    To ensure that everything is running with balance and you’re not going into a loss, you will need to keep proper track of your finances. One way to deal with the overwhelming load of financial management is to make a financial plan. This can act as a guide for you to follow along as the business progresses.

    Here, we are detailing the financial plan for Mercy Inc. You can also look at similar plans such as a non-medical home care business plan to get a hint.

    8.1 Important Assumptions

     General Assumptions      
      Year 1 Year 2 Year 3
    Plan Month 1 2 3
    Current Interest Rate 8.12% 8.20% 8.26%
    Long-term Interest Rate 8.40% 8.44% 8.47%
    Tax Rate 24.03% 24.21% 24.60%
    Other 0 0 0
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    8.2 Break-even Analysis

    Hospital Business Plans - Break-even Analysis

     Break-Even Analysis  
    Monthly Units Break-even 5340
    Monthly Revenue Break-even $132,500
    Average Per-Unit Revenue $231.00
    Average Per-Unit Variable Cost $0.62
    Estimated Monthly Fixed Cost $163,800

    8.3 Projected Profit and Loss

     Pro Forma Profit And Loss    
      Year 1 Year 2 Year 3
    Sales $1,582,500 $1,945,842 $2,392,607
    Direct Cost of Sales $484,000 $564,344 $628,115
    Other $0 $0 $0
    TOTAL COST OF SALES $484,000 $564,344 $628,115
    Gross Margin $1,098,500 $1,381,498 $1,764,492
    Gross Margin % 69.42% 71.00% 73.75%
    Payroll $592,500 $651,750 $716,925
    Sales and Marketing and Other Expenses $145,000 $148,000 $156,000
    Depreciation $2,300 $2,350 $2,500
    Leased Equipment $0 $0 $0
    Utilities $2,900 $3,000 $3,100
    Insurance $2,100 $2,100 $2,100
    Rent $2,900 $3,000 $3,200
    Payroll Taxes $24,000 $25,000 $27,000
    Other $0 $0 $0
    Total Operating Expenses $771,700 $835,200 $910,825
    Profit Before Interest and Taxes $326,800 $546,298 $853,667
    EBITDA $326,800 $546,298 $853,667
    Interest Expense $0 $0 $0
    Taxes Incurred $65,360 $109,260 $170,733
    Net Profit $261,440 $437,038 $682,934
    Net Profit/Sales 16.52% 22.46% 28.54%

    8.3.1 Profit Monthly

    Hospital Business Plans - Profit Monthly

    8.3.2 Profit Yearly

    Hospital Business Plans - Profit Yearly

    8.3.3 Gross Margin Monthly

    Hospital Business Plans - Gross Margin Monthly

    8.3.4 Gross Margin Yearly

    Hospital Business Plans - Gross Margin Yearly

    8.4 Projected Cash Flow

    Hospital Business Plans - Project Cash Flow

     Pro Forma Cash Flow      
    Cash Received Year 1 Year 2 Year 3
    Cash from Operations      
    Cash Sales $51,000 $55,080 $59,486
    Cash from Receivables $22,000 $23,760 $25,661
    SUBTOTAL CASH FROM OPERATIONS $73,000 $79,570 $85,936
    Additional Cash Received      
    Sales Tax, VAT, HST/GST Received $0 $0 $0
    New Current Borrowing $0 $0 $0
    New Other Liabilities (interest-free) $0 $0 $0
    New Long-term Liabilities $0 $0 $0
    Sales of Other Current Assets $0 $0 $0
    Sales of Long-term Assets $0 $0 $0
    New Investment Received $0 $0 $0
    SUBTOTAL CASH RECEIVED $74,000 $79,000 $85,000
    Expenditures Year 1 Year 2 Year 3
    Expenditures from Operations    
    Cash Spending $42,000 $42,000 $45,000
    Bill Payments $27,000 $28,000 $31,000
    SUBTOTAL SPENT ON OPERATIONS $69,000 $70,000 $76,000
    Additional Cash Spent      
    Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
    Principal Repayment of Current Borrowing $0 $0 $0
    Other Liabilities Principal Repayment $0 $0 $0
    Long-term Liabilities Principal Repayment $0 $0 $0
    Purchase Other Current Assets $0 $0 $0
    Purchase Long-term Assets $0 $0 $0
    Dividends $0 $0 $0
    SUBTOTAL CASH SPENT $69,000 $74,520 $80,482
    Net Cash Flow $21,000 $23,000 $25,000
    Cash Balance $27,000 $30,000 $33,000


    8.5 Projected Balance Sheet

     Pro Forma Balance Sheet    
    Assets Year 1 Year 2 Year 3
    Current Assets      
    Cash $275,000 $308,000 $338,800
    Accounts Receivable $24,000 $26,880 $30,213
    Inventory $4,300 $4,816 $4,900
    Other Current Assets $1,000 $1,000 $1,000
    TOTAL CURRENT ASSETS $282,000 $315,840 $355,004
    Long-term Assets      
    Long-term Assets $10,000 $10,000 $10,000
    Accumulated Depreciation $19,400 $21,728 $24,444
    TOTAL LONG-TERM ASSETS $24,400 $27,328 $30,744
    TOTAL ASSETS $294,000 $329,280 $370,440
    Liabilities and Capital Year 4 Year 5 Year 6
    Current Liabilities      
    Accounts Payable $18,700 $20,944 $23,541
    Current Borrowing $0 $0 $0
    Other Current Liabilities $0 $0 $0
    SUBTOTAL CURRENT LIABILITIES $19,000 $21,280 $23,919
    Long-term Liabilities $0 $0 $0
    TOTAL LIABILITIES $15,000 $16,800 $18,883
    Paid-in Capital $30,000 $30,000 $31,000
    Retained Earnings $53,000 $57,770 $63,547
    Earnings $193,400 $210,806 $231,887
    TOTAL CAPITAL $285,000 $310,650 $341,715
    TOTAL LIABILITIES AND CAPITAL $300,000 $329,280 $370,440
    Net Worth $293,400 $319,806 $351,787


    8.6 Business Ratios

     Ratio Analysis        
      Year 1 Year 2 Year 3 INDUSTRY PROFILE
    Sales Growth 7.25% 8.03% 8.90% 3.00%
    Percent of Total Assets        
    Accounts Receivable 9.21% 10.20% 11.31% 9.80%
    Inventory 5.39% 5.97% 6.62% 9.90%
    Other Current Assets 2.11% 2.34% 2.59% 2.40%
    Total Current Assets 149.80% 151.00% 152.00% 158.00%
    Long-term Assets 11.55% 11.60% 11.64% 12.00%
    TOTAL ASSETS 100.00% 100.00% 100.00% 100.00%
    Current Liabilities 4.90% 4.94% 4.98% 4.34%
    Long-term Liabilities 0.00% 0.00% 0.00% 0.00%
    Total Liabilities 7.59% 7.65% 7.72% 7.38%
    NET WORTH 100.45% 101.25% 102.19% 110.00%
    Percent of Sales        
    Sales 100.00% 100.00% 100.00% 100.00%
    Gross Margin 94.60% 97.15% 99.87% 99.00%
    Selling, General & Administrative Expenses 93.56% 96.09% 98.78% 97.80%
    Advertising Expenses 1.52% 1.56% 1.60% 1.40%
    Profit Before Interest and Taxes 41.50% 42.62% 43.81% 33.90%
    Main Ratios        
    Current 34 35 36 32
    Quick 33 33.8 34.645 33
    Total Debt to Total Assets 0.18% 0.18% 0.17% 0.40%
    Pre-tax Return on Net Worth 74.08% 74.89% 75.00% 75.00%
    Pre-tax Return on Assets 96.30% 101.12% 106.17% 111.30%
    Additional Ratios Year 1 Year 2 Year 3  
    Net Profit Margin 33.56% 34.60% 35.67% N.A.
    Return on Equity 55.80% 57.53% 59.31% N.A.
    Activity Ratios        
    Accounts Receivable Turnover 7.7 7.8 7.8 N.A.
    Collection Days 100 100 100 N.A.
    Inventory Turnover 32.4 34.02 35 N.A.
    Accounts Payable Turnover 15.6 16 16.3 N.A.
    Payment Days 27 27 27 N.A.
    Total Asset Turnover 2.5 2.5 2.6 N.A.
    Debt Ratios        
    Debt to Net Worth -0.04 -0.03 -0.04 N.A.
    Current Liab. to Liab. 1 1 1 N.A.
    Liquidity Ratios        
    Net Working Capital $244,000 $257,664 $272,093 N.A.
    Interest Coverage 0 0 0 N.A.
    Additional Ratios        
    Assets to Sales 0.85 0.87 0.89 N.A.
    Current Debt/Total Assets 1% 0% 0% N.A.
    Acid Test 29 29.12 29.16 N.A.
    Sales/Net Worth 2.1 2.2 2.2 N.A.
    Dividend Payout 0 0 0 N.A.


    1. How do you start a hospital business?

    You can start healthcare set up by reviewing the strategic management in hospitals. This will inform you if you can manage the plethora of responsibilities that come with every healthcare business.

    2. What is hospital business plan?

    A business plan for hospitals is a document that is developed before starting a venture. It is done to ensure that you can take the right steps to make your business a success. It helps with planning, management, and problem resolution among other things.

    3. What are the 4 types of hospitals?

    The basic 4 types of hospitals in the US according to JamaNetwork are:

    • Community Hospitals
    • Federal Govt Hospitals
    • Non-Federal Psychiatric Care
    • Non-Federal Long-term care

    The business plan hospital provided here is for a private community hospital.

    4. How do I write a hospital proposal?

    You can write a hospital proposal by going through the private hospital business plan provided above and following all the tips mentioned.

    Download Hospital Business Plan Sample in pdf