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Gym Business Plan

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The fitness industry has maintained steady growth for two decades, and the International Health, Racquet & Sportsclub Association (IHRSA) predicts continued and consistent growth for years to come. The increase in demand for startup” title=”gym”>gym and health club services is due to growing consumer awareness of the importance of fitness to good health and an aging population that considers exercise to be mandatory and not optional. Given the enormous variety of possible configurations for themes and services, ranging from women-only to cross-fit and bodybuilding gyms, the gym business plan Executive Summary must clearly catch the interest of potential investors by identifying what makes the business idea or opportunity unique in a U.S. industry that has over 50 million health club members.


The type of information the gym business plan that explains what sets the business apart from the crowded competitive field includes the following:

  • The type of equipment, flooring, client services

  • How the fitness services are focused on the target market and the research that backs up the inclusions, i.e. yoga and pilates facilities for women, strength training facility for young athletes, bio-mechanically designed equipment for seniors, etc.

  • Why a specific location was selected, including how it offers easy access to clients, parking, and commercial lease arrangement

  • Staffing details and whether there will be fitness instructors or personal trainers who will be employed as staff or hired as independent contractors

  • The fitness training equipment that will be purchased or leased and how it will be maintained and upgraded over time

  • Startup funding requirements, including business insurance, equipment purchases or lease payments, and rent or mortgage payments

  • How the marketing strategies will reach the defined target market and what they will offer to convert potential clients into memberships

  • Forecasted revenue growth for at least the first five years of operation and when the business break even

  • Franchise plans, if applicable

One of that attractive features of the fitness industry is that it is not nearly as volatile as many other industries. This is reassuring to investors because it means the business is adaptable during any kind of economic conditions by using strategies like membership price restructuring and the relatively easy addition of new services like jazzercise or family fitness classes. However, it is still crucial for the business owner to develop a quality gym business plan that addresses factors like revenue growth, membership retention strategies, and nearest competitors.

OGS Capital has extensive experience developing gym business plans designed to create a path for business startup and to attract appropriate investors, including banks, equity partners, venture capitalists and angel investors. The process is easily started by completing the contact form to let an OGS Capital professional know you are ready to start.
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