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JUN.10, 2021

Greenhouse Business Plan Template

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Greenhouse business plan template

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    Greenhouse business plan for starting your own business

    If you are looking to start a new business, one that can be profitable always, without being impacted by any external factor, this business plan for green house is what you need. As long as there are humans on this planet, they’ll need to eat and that’s the reason this field can never go out of business.

    This business will be even more profitable for ones who own their own land and don’t have to lease it. Making it the best business plan for landlord. Let’s now see how to write a business plan for a greenhouse so that you can enter this business and make money.

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     Executive Summary

    2.1 The Business

    Candyland Greenhouse will be a registered and licensed greenhouse farming company in Ohio, USA. This business will be used as an example of starting greenhouse business plan. The aim of this business will be to provide all greenhouse crops to the state.

    2.2 Management of Greenhouse Business

    Before you learn more about how to start a greenhouse business, you need to learn how the business will be managed. The greenhouse business start up will be owned and presided by John Candy. He will hire three managers for operations, liaison, and procurement to handle the day-to-day operations of the greenhouse.

    The supreme authority in the business will reside with John Candy himself. Any matter of significant importance must be brought to his notice. This business plan and management structure of the farm is created by professional business plan writers and is designed to be applicable to any greenhouse business in any part of the world. One thing must be kept in mind that unlike a microbrewery business plan, this business will need a lot of starting capital.

    2.3 Customers of Greenhouse Business

    As greenhouses produce food, everyone with a beating heart is technically a customer. We will be providing our products to the following customers:

    • Retail customers.
    • Grocery stores.
    • Restaurants.
    • Supermarkets.

    2.4 Business Target

    The business target we have set for this venture are the following:

    • Starting to generate a revenue of more than $201,161 by year 2.
    • Expanding to two other states by year 5.

    Greenhouse Business Plan - 3 Years profit Forecast

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     Company Summary

    3.1 Company Owner

    The owner of this vegetable greenhouse business plan, will be John Candy. John is an agriculture engineer and has been providing consultancy services for progressive farming for the last 10 years. He has immense interest in new farming techniques, and the capital needed to start the business.

    3.2 Why the Greenhouse Farming Business is being started.

    The reason John is starting this business is that there is a serious gap between the supply and demand of greenhouse crops in the area. People go through a lot of trouble just to get non-seasonal veggies and fruits and can only get them in frozen form, fresh ones are not available.

    This sample greenhouse business plan aims to target this market gap and make a lot of money while we are at it. Let’s now explore more details of this greenhouse farming business plan doc. Before that, if you want to get into the food business here’s a seafood restaurant business plan.

    3.3 How the Greenhouse Business will be started.

    Step1: Planning

    The first step of starting this business will be planning. We need to make a solid plan starting from where the farm will be located to the buyers, we’ll be supplying the product to. All the planning aspects of the business will be discussed in this greenhouse farming business plan.

    Step2: Building a Brand

    One of the main practical things to do, one which needs to be started even before the physical structure of the farm comes into existence is the brand building.

    Step3: Establish Your Corporate Office

    Jack decided to rent a building in Manhattan to establish his business office. He will procure the latest cleaning equipment and inventory to set his business. Just like a gourmet food store business plan, we need to make sure that we have a brand that people know before we actually start the business.

    Step4: Going Online

    As people tend to buy a lot of stuff online, we’ll be offering our products on our online store. For this, an e-commerce website and social media pages will be created.

    Step5: Promote and Market

    Lastly, we’ll promote our brand via all advertisement channels so that people know the name.

    Greenhouse Business Plan - Startup Cost

    Start-up Expenses
    Legal $245,000
    Consultants $0
    Insurance $28,000
    Rent $31,000
    Research and Development $22,000
    Expensed Equipment $57,000
    Signs $4,000
    TOTAL START-UP EXPENSES $387,000
    Start-up Assets $344,000
    Cash Required $355,000
    Start-up Inventory $42,000
    Other Current Assets $233,000
    Long-term Assets $271,000
    TOTAL ASSETS $1,245,000
    Total Requirements $1,632,000
    START-UP FUNDING
    Start-up Expenses to Fund $387,000
    Start-up Assets to Fund $1,245,000
    TOTAL FUNDING REQUIRED $1,632,000
    Assets
    Non-cash Assets from Start-up $1,631,000
    Cash Requirements from Start-up $385,000
    Additional Cash Raised $53,000
    Cash Balance on Starting Date $36,000
    TOTAL ASSETS $2,105,000
    Liabilities and Capital
    Liabilities $28,000
    Current Borrowing $0
    Long-term Liabilities $0
    Accounts Payable (Outstanding Bills) $47,000
    Other Current Liabilities (interest-free) $0
    TOTAL LIABILITIES $75,000
    Capital
    Planned Investment $1,632,000
    Investor 1 $0
    Investor 2 $0
    Other $0
    Additional Investment Requirement $0
    TOTAL PLANNED INVESTMENT $1,632,000
    Loss at Start-up (Start-up Expenses) $473,000
    TOTAL CAPITAL $2,105,000
    TOTAL CAPITAL AND LIABILITIES $2,180,000
    Total Funding $1,632,000
    Any questions? Get in Touch!

    Services

    The next big thing that we need to discuss in this organic greenhouse business plan is the services we will be providing. This is necessary to complete this greenhouse business example. The thing that we need to be clear on before actually starting greenhouse business is that this is more of a products business than a services one. All the services provided by this business will be based on the products that we will provide to the customers.

    The main services that we will provide after opening a greenhouse business will be the following:

    • Organic Food Provision

    We will be providing organic food delivery services to businesses as well as individual customers. As the trend of organic food is on the rise, this will help us make a lot of money.

    • Non-Seasonal Veggies Provision

    This is one of the most obvious services for the greenhouse. We will grow and supply veggies that are not in the season and this will be another of the main income streams for the business.

    • Exotic Fruits

    Another of the services of this greenhouse business plan example will be exotic fruits. We will grow and supply fresh exotic fruits, something that is not available on the market.

    • Farm Outlet Shop

    Last, but not the least, we will establish a farm outlet and provide all our product for sale there.

    These are just the services we are providing as a starting point of our greenhouse business plan template and we will add more services later.

    Let’s now see more aspects of this tomato greenhouse business plan pdf.

     Marketing Analysis of Greenhouse Business

    Note

    Marketing analysis is the name given to the extensive research of the market you are about to enter. This organic greenhouse business plan covers this aspect too. This is very important for starting greenhouse business because any business started without proper research of the market fails miserably. Opening a greenhouse business is not a big deal but if you want to make it profitable, you need to know the market inside out.

    One thing can be safely assumed in this greenhouse business plan example and that is; the greenhouse business is not going anywhere anytime soon. People no longer want to be bound to eating just the seasonal vegetables. If we can create a way of providing all vegetables all-year-long, sky is the limit for us. Just like a distillery business plan, this business has a very low chance of failure.

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    5.1 Market Trends

    If we have a look at the size and growth rate of this industry, it is mind boggling. The greenhouse industry was worth $17 billion in 2019 in USA alone. It is expected to show a combined annual growth rate of a whopping 10%. This means that in just 5 years from now this industry will be worth over $50 billion dollar.

    That is the kind of growth that you do not see everywhere. Now is the time to enter this industry and make money while we can. Like we said in the brewery business plan, such opportunities are rare, and you need to catch them if you can.

    Greenhouse Business Plan - Marketing Segmentation

    5.2 Marketing Segmentation

    The market segmentation of the greenhouse farming business will be the following:

    5.2.1 Retail customers

    These will be the people who want to buy the products for their personal use. We will open a farm shop just outside the farm to cater the needs of these customers. The size of these sales will be small, but the large number of sales will make up for it.

    5.2.2 Retailers

    Grocery stores and retailers will also be one of the market segments that we will be targeting. These will be our regular customers. We will offer this market segment discounted rates to make them our permanent customers and to advertise our name through them.

    5.2.3 Restaurants

    Restaurants that offer non-seasonal vegetable and fruit dishes and need fresh products for that will also be our customers. We will give them discounts to make them our long-term customers.

    5.2.4 Supermarkets

    Supermarkets that have fruit and vegetable stalls and need to have fresh fruits and vegetables for sale will also make a major segment of our target market.

    Market Analysis
    Potential Customers Growth Year 1 Year 2 Year 3 Year 4 Year 5 CAGR
    Retail customers 32% 37,000 38,000 40,000 42,000 44,000 10.00%
    Grocery Stores 25% 25,000 26,000 27,000 28,000 30,000 10.00%
    Restaurants 23% 20,000 21,000 22,000 24,000 25,000 10.00%
    Supermarkets 20% 16,000 17,000 19,000 21,000 23,000 11.00%
    Total 100% 98,000 102,000 108,000 115,000 122,000 10%

    5.3 Business Target

    • To become the leading supplier of greenhouse products in the area.
    • To expand to other states by the end of year 2.
    • To experiment and improve the techniques of growing crops in a greenhouse.
    • To be the leading greenhouse business in the USA by the end of year5.

    5.4 Product Pricing

    We will price our products a bit lower than the competitors to get permanent customers. Once we make a loyal customer base, we will then move on to competitive pricing.

     Marketing Strategy

    If you really want to know how to open a greenhouse, one of the most important things to have is a strong marketing strategy for the business.  Your marketing strategy is what helps you get on top of the game and outperform the competition. Let’s see how to open a greenhouse business with a winning marketing strategy.

    The marketing strategy we are adopting for this greenhouse business model is simple; make it known to everyone and offers products and services not given by any competitor.

    Any questions? Get in Touch

    6.1 Competitive Analysis

    After an extensive research of the market, we’ve determined that Candyland Greenhouse will have the following competitive edges:

    • No business is providing fresh non-seasonal fruits and vegetables in the area, and we will be the first one to do so.
    • Exotic fruits being sold in the area are imported and are sold a week or so after being picked from the farms. We will provide fresh ones.
    • Organic non-seasonal fruits and veggies are not available in the area and we will be the first company to provide these products.

    6.2 Sales Strategy

    • We will use multiple channels to advertise out products and services.
    • We’ll arrange giveaways at the time of the launch to make it known to the potential customers that we provide quality products.
    • We’ll provide a 25% discount on all cash orders for the first 2 months.

    6.3 Sales Monthly

    Greenhouse Business Plan - Sales Monthly

    6.4 Sales Yearly

    Greenhouse Business Plan - Sales Yearly

    6.5 Sales Forecast

    Greenhouse Business Plan - Unit Sales

    Sales Forecast
    Unit Sales Year 1 Year 2 Year 3
    Organic Food Provision 44,000 46,640 49,438
    Non-Seasonal Veggies Provision 46,000 48,760 51,686
    Exotic Fruits 42,000 44,520 47,191
    Farm Outlet Shop 40,000 42,400 44,944
    TOTAL UNIT SALES 172,000 182,320 193,259
    Unit Prices Year 1 Year 2 Year 3
    Organic Food Provision $45.00 $52.20 $60.55
    Non-Seasonal Veggies Provision $52.00 $60.32 $69.97
    Exotic Fruits $60.00 $69.60 $80.74
    Farm Outlet Shop $47.00 $54.52 $63.24
    Sales
    Organic Food Provision $1,980,000.00 $2,434,608.00 $2,993,594.00
    Non-Seasonal Veggies Provision $2,392,000.00 $2,941,203.20 $3,616,503.45
    Exotic Fruits $2,520,000.00 $3,098,592.00 $3,810,028.72
    Farm Outlet Shop $1,880,000.00 $2,311,648.00 $2,842,402.38
    TOTAL SALES $8,772,000.00 $10,786,051.20 $13,262,528.56
    Direct Unit Costs Year 1 Year 2 Year 3
    Organic Food Provision $43.00 $49.00 $56.00
    Non-Seasonal Veggies Provision $50.00 $57.00 $65.00
    Exotic Fruits $58.00 $66.00 $76.00
    Farm Outlet Shop $45.00 $51.00 $59.00
    Direct Cost of Sales
    Organic Food Provision $1,892,000.00 $2,285,360.00 $2,768,550.40
    Non-Seasonal Veggies Provision $2,300,000.00 $2,779,320.00 $3,359,564.00
    Exotic Fruits $2,436,000.00 $2,938,320.00 $3,586,531.20
    Farm Outlet Shop $1,800,000.00 $2,162,400.00 $2,651,696.00
    Subtotal Direct Cost of Sales $8,428,000.00 $10,165,400.00 $12,366,341.60

    Personnel plan

    The next important thing to mention in this business plan for greenhouse farming is the detail of the staff that will be needed to run the business. As agriculture is a labor-intensive business, we’ll have to hire quite a bit of staff for the farm to run smoothly. This is not a butcher shop business plan where you can make do with a couple of men.

    7.1 Company Staff

    • John Candy will be the CEO of the company.
    • 3 Managers for operations, liaison, and procurement.
    • 8 Farm workers.
    • 1 Technician.
    • 1 Accountants.
    • 2 Shopkeepers for farm outlet
    • 1 Software engineer for the online store and social media presence management.
    • 3 Delivery drivers.
    • 2 Security guards.

    7.2 Average Salary of Employees

    Personnel Plan
    Year 1 Year 2 Year 3
    Operation Manager $14,000 $15,400 $16,940
    Liaison Manager $13,000 $14,300 $15,730
    Procurement Manager $13,000 $14,300 $15,730
    Farm Workers $65,000 $71,500 $78,650
    Technician $8,000 $8,800 $9,680
    Accountant $10,000 $11,000 $12,100
    Shopkeepers $16,000 $17,600 $19,360
    Software Engineer $9,000 $9,900 $10,890
    Delivery Drivers $24,000 $26,400 $29,040
    Security Guards $16,000 $17,600 $19,360
    Total Salaries $188,000 $206,800 $227,480

    Financial Plan

    A strong financial plan is also one of the very important things required to complete a commercial greenhouse business plan. This part of the business plan elaborates the costs that will be incurred by the owner of the business in order to start it and run it until it starts making profit.

    The expenses will include:

    • Money needed to buy the land for the greenhouse.
    • Price of constructing the greenhouse.
    • Running expenses of the farm before it starts making profit.
    • Salaries of the employees for the first 6 months.
    • Prices of delivery vehicles.
    • Cost of setting up the outlet.

     

    8.1 Important Assumptions

    General Assumptions
    Year 1 Year 2 Year 3
    Plan Month 1 2 3
    Current Interest Rate 8.16% 8.19% 8.26%
    Long-term Interest Rate 8.39% 8.48% 8.52%
    Tax Rate 24.20% 24.45% 25.80%
    Other 0 0 0

    8.2 Break-even Analysis

    Greenhouse Business Plan - Break-even Analysis

    Break-Even Analysis
    Monthly Units Break-even 5341
    Monthly Revenue Break-even $130,500
    Assumptions:
    Average Per-Unit Revenue $235.00
    Average Per-Unit Variable Cost $0.69
    Estimated Monthly Fixed Cost $165,000

    8.3 Projected Profit and Loss

    Pro Forma Profit And Loss
    Year 1 Year 2 Year 3
    Sales $8,772,000 $10,786,051 $13,262,529
    Direct Cost of Sales $8,428,000 $10,165,400 $12,366,342
    Other $0 $0 $0
    TOTAL COST OF SALES $8,428,000 $10,165,400 $12,366,342
    Gross Margin $344,000 $620,651 $896,187
    Gross Margin % 3.92% 5.75% 6.76%
    Expenses
    Payroll $188,000 $206,800 $227,480
    Sales and Marketing and Other Expenses $120,000 $125,000 $130,000
    Depreciation $2,130 $2,200 $2,300
    Leased Equipment $0 $0 $0
    Utilities $2,900 $3,000 $3,100
    Insurance $2,100 $2,100 $2,100
    Rent $3,000 $3,100 $3,200
    Payroll Taxes $26,000 $27,000 $29,000
    Other $0 $0 $0
    Total Operating Expenses $344,130 $369,200 $397,180
    Profit Before Interest and Taxes ($130) $251,451 $499,007
    EBITDA ($130) $251,451 $499,007
    Interest Expense $0 $0 $0
    Taxes Incurred ($26) $50,290 $99,801
    Net Profit ($104) $201,161 $399,206
    Net Profit/Sales 0.00% 1.87% 3.01%

    8.3.1 Profit Monthly

    Greenhouse Business Plan - Profit Monthly

    8.3.2 Profit Yearly

    Greenhouse Business Plan - Profit Yearly

    Any questions? Get in Touch

    8.3.3 Gross Margin Monthly

    Greenhouse Business Plan - Gross Margin Monthly

    8.3.4 Gross Margin Yearly

    Greenhouse Business Plan - Profit Yearly

    8.4 Projected Cash Flow

    Greenhouse Business Plan - Projected Cash Flow

    Pro Forma Cash Flow
    Cash Received Year 1 Year 2 Year 3
    Cash from Operations
    Cash Sales $56,000 $60,480 $65,318
    Cash from Receivables $21,000 $22,680 $24,494
    SUBTOTAL CASH FROM OPERATIONS $77,000 $83,930 $90,644
    Additional Cash Received
    Sales Tax, VAT, HST/GST Received $0 $0 $0
    New Current Borrowing $0 $0 $0
    New Other Liabilities (interest-free) $0 $0 $0
    New Long-term Liabilities $0 $0 $0
    Sales of Other Current Assets $0 $0 $0
    Sales of Long-term Assets $0 $0 $0
    New Investment Received $0 $0 $0
    SUBTOTAL CASH RECEIVED $77,000 $84,000 $91,000
    Expenditures Year 1 Year 2 Year 3
    Expenditures from Operations
    Cash Spending $37,000 $39,000 $41,000
    Bill Payments $19,000 $24,000 $27,000
    SUBTOTAL SPENT ON OPERATIONS $56,000 $63,000 $68,000
    Additional Cash Spent
    Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
    Principal Repayment of Current Borrowing $0 $0 $0
    Other Liabilities Principal Repayment $0 $0 $0
    Long-term Liabilities Principal Repayment $0 $0 $0
    Purchase Other Current Assets $0 $0 $0
    Purchase Long-term Assets $0 $0 $0
    Dividends $0 $0 $0
    SUBTOTAL CASH SPENT $65,000 $70,200 $75,816
    Net Cash Flow $20,000 $20,000 $22,000
    Cash Balance $30,000 $31,000 $33,000

     

    8.5 Projected Balance Sheet

    Pro Forma Balance Sheet
    Assets Year 1 Year 2 Year 3
    Current Assets
    Cash $271,000 $303,520 $333,872
    Accounts Receivable $25,000 $28,000 $31,472
    Inventory $4,400 $4,928 $4,900
    Other Current Assets $1,000 $1,000 $1,000
    TOTAL CURRENT ASSETS $278,000 $311,360 $349,969
    Long-term Assets
    Long-term Assets $10,000 $10,000 $10,000
    Accumulated Depreciation $18,800 $21,056 $23,688
    TOTAL LONG-TERM ASSETS $23,300 $26,096 $29,358
    TOTAL ASSETS $290,000 $324,800 $365,400
    Liabilities and Capital Year 4 Year 5 Year 6
    Current Liabilities
    Accounts Payable $19,000 $21,280 $23,919
    Current Borrowing $0 $0 $0
    Other Current Liabilities $0 $0 $0
    SUBTOTAL CURRENT LIABILITIES $19,000 $21,280 $23,919
    Long-term Liabilities $0 $0 $0
    TOTAL LIABILITIES $17,000 $19,040 $21,401
    Paid-in Capital $30,000 $30,000 $31,000
    Retained Earnings $50,000 $54,500 $59,950
    Earnings $191,000 $208,190 $229,009
    TOTAL CAPITAL $285,000 $310,650 $341,715
    TOTAL LIABILITIES AND CAPITAL $302,000 $324,800 $365,400
    Net Worth $293,000 $319,370 $351,307

     

    8.6 Business Ratios

    Ratio Analysis
    Year 1 Year 2 Year 3 INDUSTRY PROFILE
    Sales Growth 7.22% 8.00% 8.86% 3.00%
    Percent of Total Assets
    Accounts Receivable 9.28% 10.28% 11.39% 9.80%
    Inventory 5.46% 6.05% 6.70% 9.90%
    Other Current Assets 2.18% 2.42% 2.68% 2.40%
    Total Current Assets 150.09% 152.00% 152.00% 158.00%
    Long-term Assets 11.60% 11.60% 11.64% 12.00%
    TOTAL ASSETS 100.00% 100.00% 100.00% 100.00%
    Current Liabilities 4.96% 5.00% 5.05% 4.34%
    Long-term Liabilities 0.00% 0.00% 0.00% 0.00%
    Total Liabilities 7.66% 7.72% 7.79% 7.38%
    NET WORTH 100.50% 101.30% 102.24% 110.00%
    Percent of Sales
    Sales 100.00% 100.00% 100.00% 100.00%
    Gross Margin 95.55% 98.13% 100.88% 99.00%
    Selling, General & Administrative Expenses 93.95% 96.49% 99.19% 97.80%
    Advertising Expenses 1.51% 1.55% 1.59% 1.40%
    Profit Before Interest and Taxes 41.70% 42.83% 44.03% 33.90%
    Main Ratios
    Current 34 35 36 32
    Quick 32 32.4 33.21 33
    Total Debt to Total Assets 0.18% 0.18% 0.17% 0.40%
    Pre-tax Return on Net Worth 74.08% 74.70% 75.00% 75.00%
    Pre-tax Return on Assets 94.24% 98.95% 103.90% 111.30%
    Additional Ratios Year 1 Year 2 Year 3
    Net Profit Margin 33.00% 34.02% 35.08% N.A.
    Return on Equity 55.74% 57.47% 59.25% N.A.
    Activity Ratios
    Accounts Receivable Turnover 7.7 7.8 7.8 N.A.
    Collection Days 100 100 100 N.A.
    Inventory Turnover 31 32.55 33 N.A.
    Accounts Payable Turnover 15 16 16.3 N.A.
    Payment Days 27 27 27 N.A.
    Total Asset Turnover 2.5 2.5 2.6 N.A.
    Debt Ratios
    Debt to Net Worth -0.04 -0.03 -0.04 N.A.
    Current Liab. to Liab. 1 1 1 N.A.
    Liquidity Ratios
    Net Working Capital $245,000 $258,720 $273,208 N.A.
    Interest Coverage 0 0 0 N.A.
    Additional Ratios
    Assets to Sales 0.86 0.87 0.87 N.A.
    Current Debt/Total Assets 1% 0% 0% N.A.
    Acid Test 29.1 29.12 29.16 N.A.
    Sales/Net Worth 2.1 2.2 2.3 N.A.
    Dividend Payout 0 0 0 N.A.

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