Thinking about starting a Goat Farming Business?

The business of goat farming has been gaining a lot of popularity these days. There is significant demand for goat products and they also need less investment and high profit margin in a short time period. These are known to be the main reasons behind rising popularity of business.

Being a profitable business, goat farming makes a great source of income for millions of entrepreneurs across the world. But you need to consider some important things before you venture into this business. You should determine the size of your project for goat farming, i.e. number of goats you can keep, your target market, and location like a goat farm. These choices vary by the capital you actually have in hand and size of target market.

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If you don’t have many funds, don’t worry because it doesn’t need much and you can also rise with goat farming business plan. You can also grow your business overtime. When starting a goat farming business, you need to follow the best business plan of goat farming and expand your business in a short time period. You can have a great ROI with goat farming as compared to other livestock farming ventures.

Executive summary

In this section of plan of a business, you need to introduce your company and the location you are based at. You need to do a proper feasibility study and market research before you secure the land for your livestock farming.

For example, Jonas Goat Farms Ltd is a licensed and registered goat farming business involved in the commercial breeding of goats. We are specialized in breeding services, boarding services, livestock health, dairy support services, shearing services, and other services.

We have started goat farming business because we are specialized and experienced in the livestock farming industry. We are looking forward to leveraging on vast opportunities and playing our part in growing the country’s economy. We have put strategies and processes to employ best practices in goat farming/livestock breeding processes.

  • Company Summary

Jonas Goat Farms Ltd is a privately-owned registered livestock farming company owned by Jonas Livingston. Before starting this business, we have worked with some of the top livestock farms in the US. He has worked for around 5 years before starting his own business.

  • Services for Customers

Jonas Goat Farms Ltd is a licensed livestock farming venture devoted to meat processing and goat farming for both the global market and the US market. We are also going to produce raw materials for industries. We operate a food processing plant as part of our offering.

  • Marketing Analysis of Goat Farming Business

Here, we are going to do proper marketing analysis and we have been in existence for a long time. In order to make it possible, we need to analyze the market trends and current demand in the market.

  • Strategy

When it comes to start goat farming business, one of the most important things is to acquire the right breed. Goats are available in different breeds and each breed has its own uses and specifications. So, we are going to raise both regular and dairy goats to serve different purposes.

  • Personnel Plan

In order to raise any business, having proper staff is very important. For doing this, we are going to hire competent and skilled staff to offer our services.

  • Financial Plan

The company will be single-handedly and fully financed by the owner and his close family members. To meet further requirements, we need financing for the next few years. Later on, we are projecting enough profits to pay off the loan and grow at the same time.

  • Management of the Goat Farming Business

Goat farming management is very important part of goat farming business plan. Usually goats eat plants, grasses, weeds, shrubs and herbs. Along with these feeds, they also need proper vitamins, energy, water and fiber for overall growth. Ensuring growth for goats means ensuring growth for your business. You should have proper knowledge of what to feed them.

  • Customers

Basically, the target customers of Jonas Goat Farms Ltd are everyone who uses goat-based products in different ways. Our target markets are going to be householders, individuals and even manufacturers.

  • The Business Metrics and Targets

Most goat farming businesses couldn’t make it and fall easily because they don’t have proper goat farming business plan template. In order to make significant profits, you need to target vast market with your products.

Bank-SBA compliance
Bank/SBA Business Plan
Document for raising debt funding from financial institutions to meet the expectations of the banks, SBA, and government agencies.

Company Summary

Goat farming is one of those businesses that a single person can handle with several yields. With that in mind, we need minimal investment and team to start up. Of course, there is a profit involved in goat raising business. The profitability usually depends on the farmer and the breed he uses for farming goats.

  • Company Owner

Jonas Goat Farms Ltd is going to be a goat farming business with multiple yields. The company is owned by Jonas Livingston who is looking forward to see a great profit possibility.

  • Why the goat farming business is being started

The owner is starting goat business for production of milk and meat. We believe that goat farming is a very profitable venture in the US. Lots of young people and unemployed youth having smaller farms can start this business without having much money.

  • How the goat farming business will be started

To start this business, we will need some people from the rural areas who have experience in keeping multiple goats for regular income. But we will also need a land to acquire and some startup capital.

Goat Farming Business Plan - Startup Cost
Start-up Expenses  
Legal $72 500
Consultants $0
Insurance $32 750
Rent $222 500
Research and Development $32 750
Expensed Equipment $62 750
Signs $12 250
Start-up Assets $22 000
Cash Required $485 000
Start-up Inventory $0
Other Current Assets $322 500
Long-term Assets $52 625
Total Requirements $1 317 625
Start-up Expenses to Fund $435 500
Start-up Assets to Fund $882 125
Assets $121 875
Non-cash Assets from Start-up $195 000
Cash Requirements from Start-up $0
Additional Cash Raised $203 125
Cash Balance on Starting Date $118 750
Liabilities and Capital $118 750
Liabilities $121 875
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Capital $0
Planned Investment $1 317 625
Investor 1 $0
Investor 2 $0
Other $0
Additional Investment Requirement $0
Loss at Start-up (Start-up Expenses) ($919 500)
TOTAL CAPITAL ($919 500)
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    Goat products for Customers

    When starting your goat-raising business, you should be clear of what you are going to produce and offer to your customers. You can produce different products from goats like meat, fiber, milk, skin and manure.


    Visit the nearest market and understand the demand for goat farming business products. Focus on producing products that can be sold easily around you and in the market.

    As an example, you can produce the following products –

    • Meat – These days, goat meat has significant demand across the world. This rate is increasing significantly. According to a report, more than 70% of meat is consumed globally from the goat.
    • Milk – Goat milk has a lot of vital nutrients and is easy to digest. Hence, there is a great demand in both local and global market. Goat milk is best suited to make different types of dairy products.
    • Fiber – You can also produce fiber from breeds like Angora and Cashmere goats as they produce high quality of fiber.
    • Manure – Some of the crop farmers use manure of goats in the field. It serves as an organic fertilizer. It can help you earn some money by selling goat manure.
    • Skin – You can produce skin from all goat breeds. But there are few breeds which produce quality skin.

    Marketing Analysis for Goat Farming Business

    Operational and Strategic Planning

    Market analyst

    Consider the current market demand for goat-based products and goat milk when doing market research. You need to figure out the demand for goats and goat milk and your ability to sell. Be sure to talk to other farmers in the market to approach buyers. You can also visit several eCommerce sites, agricultural forums, and product websites to find buyers online.

    Market Trends

    A lot of goat farmers focus not only on goat rearing but they also combine the same with meat processing, packaging, and cultivation of crops. It is another common trend in this business plan of goat farming. In essence, it is helpful for them to improve business profits.

    Marketing Segmentation

    When it comes to get started, you need to deal with all types of businesses, be it small or large. You also have to deal with new ventures and individual clients to large businesses. There is no lack of opportunities to help you grow and to deal with the goat farming business across the US.

    Goat Farming Business Plan - Market Segmentation
    Market Analysis       
    Potential CustomersGrowthYEAR 1YEAR 2YEAR 3YEAR 4YEAR 5CAGR
    Boarding services10%22 33432 34443 66552 54466 43210,00%
    Breeding services15%11 43313 34416 55318 74520 54513,43%
    Dairy support services10%8 3229 45510 65512 86714 43313,00%
    Livestock health services10%4 3335 6556 8777 8779 54310,57%
    Farrier services14%3 2565 6556 8777 8779 54311,00%
    Sale and export15%3 9255 6556 8777 8779 54310,00%
    Sale of Cattle and milk8%2 5685 6556 8777 8779 5437,00%
    Sale of processed meat (beef)7%2 5685 6556 8777 8779 54310,00%
    Shearing services6%2 5685 6556 8777 8779 5438,00%
    Livestock farming5%2 5685 6556 8777 8779 5437,00%
    Total100%63 87594 728119 012139 295168 211100%

    Being the owner of a goat farming business, you can offer huge range of services. In order to get it done, you need to have well-trained and experienced team to meet the needs of your customers. People from different occupations and classes are included in your target market and local customers.

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    Business Target

    Our target market includes different clients. Everyone uses products based on goat farming in different ways. Here are some of the target consumers for goat farming –

    • Manufacturers
    • Households and individuals
    Goat Farming Business Plan - 3 Years Profit Forecast


    Excellent! I would recommend this company to anyone.

    ∙ philip

    Product Pricing

    We ensure a lot of factors in order to achieve annual sales and desired goal. We go leaps and bounds in cost-cutting when it comes to business operations, while attracting customers to choose our farm instead of choosing competitors.

    In this section, it is vital to explain the range of product prices. It is very vital to provide maximum details when it comes to pricing. For instance, you can categorize different products. But you should cover this section in one page only.


    • To improve and build your networks with a lot of agricultural units which depend on our goat-based products as raw materials to enhance production.
    • To promote relevant food, websites and business magazines and to ensure getting the goat farming business enlisted on local directories.
    • To attend business fairs, food expo, seminars, and other events always and book the opportunity to promote goat farming.
    • To create fliers, business cards, and hand them over to potential customers with your brochure in different locations in the US.
    • To promote your friends, employees and family to use words of mouth when it comes to promote goat farming.
    • To promote your goat farming online on social media platforms like LinkedIn, Facebook, and Twitter.

    Competitive Analysis

    We are looking forward to stand out in competition with various goat farmers in our area. We are looking to provide quality products to our customers. Our unmatched customer service will help us to grow further in competition. We are going to take care of every client with great respect and ensure providing best goat farming services.

    Sales Monthly

    Goat Farming Business Plan - Sales Monthly

    Sales Yearly

    Goat Farming Business Plan - Sales Yearly

    Sales Forecast

    Goat Farming Business Plan - Unit Sales
    Sales Forecast   
    Unit SalesYear 1Year 2Year 3
    Dairy support services5397701 002
    Livestock health services265322393
    Farrier services103512501762
    Sale and export5507501 100
    TOTAL UNIT SALES2 3893 0924 257
    Unit PricesYear 1Year 2Year 3
    Dairy support services$870,00$910,00$1 200,00
    Livestock health services$650,00$750,00$850,00
    Farrier services$1 050,00$1 200,00$1 000,00
    Sale and export$1 700,00$2 100,00$3 100,00
    Dairy support services$468 930$700 700$1 202 400
    Livestock health services$172 250$241 500$334 050
    Farrier services$1 086 750$1 500 000$1 762 000
    Sale and export$935 000$1 575 000$3 410 000
    TOTAL SALES$2 662 930$4 017 200$6 708 450
    Direct Unit CostsYear 1Year 2Year 3
    Dairy support services$560,00$620,00$800,00
    Livestock health services$105,00$170,00$190,00
    Farrier services$750,00$790,00$940,00
    Sale and export$1 000,00$1 350,00$2 000,00
    Direct Cost of Sales   
    Dairy support services$301 840$477 400$801 600
    Livestock health services$27 825$54 740$74 670
    Farrier services$776 250$987 500$1 656 280
    Sale and export$550 000$1 012 500$2 200 000
    Subtotal Direct Cost of Sales$1 655 915$2 532 140$4 732 550

    Personnel plan

    You may need to recruit well-qualified and talented employees who can help you start and grow your business plan of goat farming. You can easily start hiring candidates from senior management on the basis of their performance.

    Company staff

    You may need to hire well qualified and skilled team as part of our business plan of goat farming

    • HR and Admin Staff
    • Accountant
    • CEO
    • Agriculture manager
    • Sales and Marketing
    • Customer Support
    • Procurement manager
    • Assistant
    • Worker

    Average Salary of Employees

    In this section, define average salary of all of your team members properly in your goat farming business.

     Personnel Plan   
     Year 1Year 2Year 3
    Chief Executive Office (CEO)$45 000$52 000$59 000
    Agriculture manager$145 000$152 000$159 000
    Procurement manager$410 000$440 000$480 000
    HR and Admin Manager$55 000$65 000$75 000
    Accountant$60 000$63 300$70 000
    Sales and Marketing Executive$20 000$23 300$30 000
    Assistant$10 000$12 000$15 000
    Worker$15 000$20 000$25 000
    Total Salaries$760 000$827 600$913 000

    Financial Plan

    In order to come up with the proven goat farming business ideas, you should have well skilled and talented finance experts. They are capable to implement the best financial plan and outline the overall growth of your business over the next few years.

    Important Assumptions

    You need to list down all the estimates of interest and tax rates over the period of three years.

    General Assumptions   
     Year 1Year 2Year 3
    Plan Month123
    Current Interest Rate10,00%11,00%12,00%
    Long-term Interest Rate10,00%10,00%10,00%
    Tax Rate26,42%27,76%28,12%

    Brake-even Analysis

    You should present the overall graph in this section to showcase the overall revenue you are expecting from your company and milestones you can achieve.

    Goat Farming Business Plan - Brake-even Analysis
     Brake-Even Analysis 
    Monthly Units Break-even5530
    Monthly Revenue Break-even$159 740
    Average Per-Unit Revenue$260,87
    Average Per-Unit Variable Cost$0,89
    Estimated Monthly Fixed Cost$196 410

    Projected Profit and Loss

    List down all the expenses and income of your business plan of goat farming in this table –

     Pro Forma Profit And Loss   
     Year 1Year 2Year 3
    Sales$2 662 930$4 017 200$6 708 450
    Direct Cost of Sales$1 655 915$2 532 140$4 732 550
    TOTAL COST OF SALES$1 655 915$2 532 140$4 732 550
    Gross Profit$1 007 015$1 485 060$1 975 900
    Gross Margin %37,82%36,97%29,45%
    Payroll$760 000$827 600$913 000
    Sales and Marketing and Other Expenses$1 850$2 000$2 150
    Depreciation$2 070$2 070$2 070
    Leased Equipment$0$0$0
    Utilities$4 000$4 250$4 500
    Insurance$1 800$1 800$1 800
    Rent$6 500$7 000$7 500
    Payroll Taxes$34 510$40 726$46 942
    Total Operating Expenses$810 730$885 446$977 962
    Profit Before Interest and Taxes$196 285$599 614$997 938
    EBITDA$196 285$599 614$997 938
    Interest Expense$0$0$0
    Taxes Incurred$39 257$119 923$199 588
    Net Profit$157 028$479 691$798 350
    Net Profit/Sales5,90%11,94%11,90%

    Profit Monthly

    Goat Farming Business Plan - Profit Monthly

    This section includes the overview of profits per month for 12 months in 3 years.

    Profit Yearly

    You need to show the annual profits you are expecting from your business plan of goat farming to the investors. This way, you can figure out the overall annual profits expected for 3 years.

    Goat Farming Business Plan - Profit Yearly

    Gross Margin Monthly

    Goat Farming Business Plan - Gross Margin Monthly

    Come up with the overall gross margin per month.

    Gross Margin Yearly

    Goat Farming Business Plan - Gross Margin Yearly

    This table includes the gross margin on every year for the upcoming 3 years.

    Projected Cash Flow

    Goat Farming Business Plan - Projected Cash Flow

    Figure out the projected balance of cash flow you can expect from your business plan of goat farming for next year.

     Pro Forma Cash Flow   
    Cash ReceivedYear 1Year 2Year 3
    Cash from Operations   
    Cash Sales$40 124$45 046$50 068
    Cash from Receivables$7 023$8 610$9 297
    SUBTOTAL CASH FROM OPERATIONS$47 147$53 656$59 365
    Additional Cash Received   
    Sales Tax, VAT, HST/GST Received$0$0$0
    New Current Borrowing$0$0$0
    New Other Liabilities (interest-free)$0$0$0
    New Long-term Liabilities$0$0$0
    Sales of Other Current Assets$0$0$0
    Sales of Long-term Assets$0$0$0
    New Investment Received$0$0$0
    SUBTOTAL CASH RECEIVED$47 143$53 651$55 359
    ExpendituresYear 1Year 2Year 3
    Expenditures from Operations   
    Cash Spending$21 647$24 204$26 951
    Bill Payments$13 539$15 385$170 631
    SUBTOTAL SPENT ON OPERATIONS$35 186$39 589$197 582
    Additional Cash Spent   
    Sales Tax, VAT, HST/GST Paid Out$0$0$0
    Principal Repayment of Current Borrowing$0$0$0
    Other Liabilities Principal Repayment$0$0$0
    Long-term Liabilities Principal Repayment$0$0$0
    Purchase Other Current Assets$0$0$0
    Purchase Long-term Assets$0$0$0
    SUBTOTAL CASH SPENT$35 296$35 489$43 882
    Net Cash Flow$11 551$13 167$15 683
    Cash Balance$21 823$22 381$28 239

    Projected Balance Sheet

    All the assets and liabilities are listed in this balance sheet for your business plan of goat farming.

     Pro Forma Balance Sheet   
    AssetsYear 1Year 2Year 3
    Current Assets   
    Cash$184 666$218 525$252 384
    Accounts Receivable$12 613$14 493$16 373
    Inventory$2 980$3 450$3 920
    Other Current Assets$1 000$1 000$1 000
    TOTAL CURRENT ASSETS$201 259$237 468$273 677
    Long-term Assets   
    Long-term Assets$10 000$10 000$10 000
    Accumulated Depreciation$12 420$14 490$16 560
    TOTAL LONG-TERM ASSETS$980$610$240
    TOTAL ASSETS$198 839$232 978$267 117
    Liabilities and CapitalYear 1Year 2Year 3
    Current Liabilities   
    Accounts Payable$9 482$10 792$12 102
    Current Borrowing$0$0$0
    Other Current Liabilities$0$0$0
    SUBTOTAL CURRENT LIABILITIES$9 482$10 792$12 102
    Long-term Liabilities$0$0$0
    TOTAL LIABILITIES$9 482$10 792$12 102
    Paid-in Capital$30 000$30 000$30 000
    Retained Earnings$48 651$72 636$96 621
    Earnings$100 709$119 555$138 401
    TOTAL CAPITAL$189 360$222 190$255 020
    TOTAL LIABILITIES AND CAPITAL$198 839$232 978$267 117
    Net Worth$182 060$226 240$270 420

    Business Ratios

    All the estimated sales growth are detailed here in percentage.

     Ratio Analysis    
     Year 1Year 2Year 3INDUSTRY
    Sales Growth4,35%30,82%63,29%4,00%
    Percent of Total Assets    
    Accounts Receivable5,61%4,71%3,81%9,70%
    Other Current Assets1,75%2,02%2,29%27,40%
    Total Current Assets138,53%150,99%163,45%54,60%
    Long-term Assets-9,47%-21,01%-32,55%58,40%
    TOTAL ASSETS100,00%100,00%100,00%100,00%
    Current Liabilities4,68%3,04%2,76%27,30%
    Long-term Liabilities0,00%0,00%0,00%25,80%
    Total Liabilities4,68%3,04%2,76%54,10%
    NET WORTH99,32%101,04%102,76%44,90%
    Percent of Sales    
    Gross Margin94,18%93,85%93,52%0,00%
    Selling, General & Administrative Expenses74,29%71,83%69,37%65,20%
    Advertising Expenses2,06%1,11%0,28%1,40%
    Profit Before Interest and Taxes26,47%29,30%32,13%2,86%
    Main Ratios    
    Total Debt to Total Assets2,68%1,04%0,76%67,10%
    Pre-tax Return on Net Worth66,83%71,26%75,69%4,40%
    Pre-tax Return on Assets64,88%69,75%74,62%9,00%
    Additional RatiosYear 1Year 2Year 3 
    Net Profit Margin19,20%21,16%23,12%N.A.
    Return on Equity47,79%50,53%53,27%N.A.
    Activity Ratios    
    Accounts Receivable Turnover4,564,564,56N.A.
    Collection Days9299106N.A.
    Inventory Turnover19,722,5525,4N.A.
    Accounts Payable Turnover14,1714,6715,17N.A.
    Payment Days272727N.A.
    Total Asset Turnover1,841,551,26N.A.
    Debt Ratios    
    Debt to Net Worth0-0,02-0,04N.A.
    Current Liab. to Liab.111N.A.
    Liquidity Ratios    
    Net Working Capital$120 943$140 664$160 385N.A.
    Interest Coverage000N.A.
    Additional Ratios    
    Assets to Sales0,450,480,51N.A.
    Current Debt/Total Assets4%3%2%N.A.
    Acid Test23,6627,0130,36N.A.
    Sales/Net Worth1,681,290,9N.A.
    Dividend Payout000N.A.

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