E-learning is a growing industry because it is an efficient model for information delivery, whether for a school course, business training, or a variety of seminars directed at the self-help market. It can also incorporate simulation programs and games designed to instruct. The increasing use of the internet for the delivery of educational and training materials is due to the efficiency and interactivity of technology today. The increasing popularity of e-learning is due to the fact it is information delivered as self-paced training to anyone located anywhere who has a computer and internet access. The strategic goals of e-learning are to replace traditional teaching and offer an opportunity for non-traditional distributed learning, use innovative delivery methods that are not dependent on time and place. Entrepreneurs create, design, develop, produce, and market e-learning materials, producing a unique product and service. The e-learning business plan will need to describe the business model in terms of the:
- E-learning materials and activities offered, and how they are differentiated in from competitive products
- Instructors and their qualifications
- Course, workshop or seminar content; interactive features; and how products will be maintained
- Targeted audience, i.e. students earning credits, business persons meeting credentialing or licensing renewal requirements, corporate training programs, informational training for the general public, etc.
- E-learning content and online presentation
- Required telecommunications and technology network and infrastructure; address connectivity and capacity
- Hardware and software requirements, source of software (purchased or new product development), ongoing software maintenance, and equipment suppliers
- Revenue sources, i.e. per-credit course fees, fixed-price seminar registration fees, licensing exam fees, time-fixed access fees, etc.
- Market demand for the product, supported by industry and market research and analysis
- Management expertise in field of e-learning, required staff, and methods for staff training
- Financial statements projecting revenues, expenses, cash flow, etc.
All of the traditional business plan sections are developed, but the e-learning business plan will address marketing in depth. The marketing strategies employed will naturally incorporate online activities since e-learning is internet based, but they can also include direct marketing. For example, an e-learning company offering educational courses may have sales people visit educational institutions. An e-learning company offering business training seminars may decide to direct sell to corporate executives or managers. Profitability can often be achieved fairly quickly with effective marketing. However, investors will need to know how program enrollments will be generated on a regular basis.
Our support in preparing the E-Learning Business Plan
OGS Capital business plan writers can assist with the development of an e-learning business plan that will attract angel investors, venture capitalists or traditional bank lending. The first step is to contact us via the online contact form to connect with an experienced OGS Capital consultant.
Illustrative business plan samples
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