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FEB.01, 2021

Airline Business Plan Sample

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Airline Business Plan Sample

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Table of Content

    Do you want to start an airline company?

    An airline business provides air transport to passengers on a national and international level. The business is undoubtedly much more profitable than other usual businesses. However, it comes at the cost of a difficult startup.

    Starting an airline business is an inevitably expensive venture. The costs of jets, the salaries of qualified and experienced pilots, salaries of the crew, charges paid to the airport, payments to government and travel agents combined make a huge cost.

    Therefore, if you are exploring how to build an airline business plan, you must first make sure that you will be able to manage a large team and expenses. To start this business, the first step would be creating a business plan. In this blog, we’re providing a business plan for airlines written for the startup, Bruce Airlines.

    Executive Summary

    2.1 The Business

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    Bruce Airlines will be a registered and licensed aviation business startup headquartered in Charlotte. The business will be owned by Bruce Greg, former COO of Aer Lingus.

    2.2 Management of Airline company

    Managing an airline company demands a lot of experience and expertise. Because the slightest mistake of anyone can lead to huge money and even life losses. In this airline business plan executive summary pdf we’ll be providing all details about Bruce Airlines. So you would have complete knowledge of what to include in your starting up airline business plan.

    To manage an airline company, you’ll be needed to employ aviation attorneys, schedule coordinators, aviation technicians, flight attendants, pilots, and administrative staff.

    To ensure the smooth running of business’ operations, Bruce Airlines will offer just 45 destinations across the globe in the initial phase.

    2.3 Customers of Airline company

    The customers of our airline will mainly be businesspersons and officers who need to travel internationally. Moreover, the general public and tourists will also be our target customers.

    2.4 Business Target

    Our target is to cover the startup expenses within two years of the launch. Moreover, we also aim at earning a net profit margin of $27k per month by the end of the second year and $49k per month by the end of the third year.

    Airline Business Plan - 3 Years Profit Forecast

    Nonprofit Start-Up Business Plan
    Discloses concept of non-profit/charity organizations to attract financing from donors, government agencies, and investors.

    Company Summary

    3.1 Company Owner

    Bruce Greg completed his pilot training at American Airlines Cadet Academy at the age of 21. After that, he did an MBA from Harvard University and joined Aer Lingus as a company manager. He served at several managerial posts and eventually became the company’s, Chief Operating Officer. He served as COO for six years and then decided to launch his own airline.

    3.2 Why the airline company is being started

    Bruce has always been associated with the airline business. He decided to launch his own airline to be an entrepreneur and earn the most by utilizing his skills and experience.

    3.3 How the airline company will be started

    Step1: Creating A Business Plan

    The first step before starting an airline company is to create a business plan for airlines company. Bruce studied several examples of business plans for airlines and developed his start an airline business plan himself. We are providing the business plan he created in this sample business plan airline company.

    Step2: Acquiring Required Licenses & Permits

    Step3: Establish Headquarter, Values & Services

    Bruce Airlines will be headquartered in Charlotte. The company will come into contact with airports and the government to negotiate the fee for hangars and for scheduling flights and routes. Meanwhile, the company will define its services, values, and customer care policies to get recognized.

    Step4: Hire The Staff

    To run an airline company, you need to hire a large staff. Due to the responsible and delicate nature of work, Bruce decided to recruit staff after rigorous testing and interviewing. The list of staff he’ll hire will be given in the upcoming sections along with their job descriptions and salaries.

    Step5: Promote & Market

    To attract customers amid huge competition, it is essential to develop an effective marketing strategy. And to come in contact with stakeholders who can indirectly promote your company.

    Step6: Establish Online Presence

    In this era, it is really important to establish a strong website presence. Bruce decided to launch a website that provides electronic ticketing and flight booking system to facilitate his customers.

    Airline Business Plan - Startup Cost

    Start-up Expenses  
    Legal $270,000
    Consultants $0
    Insurance $38,000
    Rent $35,000
    Research and Development $24,000
    Expensed Equipment $180,000
    Signs $3,000
    TOTAL START-UP EXPENSES $550,000
    Start-up Assets $480,000
    Cash Required $495,000
    Start-up Inventory $60,000
    Other Current Assets $240,000
    Long-term Assets $320,000
    TOTAL ASSETS $1,595,000
    Total Requirements $2,145,000
    START-UP FUNDING
    Start-up Expenses to Fund $550,000
    Start-up Assets to Fund $1,595,000
    TOTAL FUNDING REQUIRED $2,145,000
    Assets
    Non-cash Assets from Start-up $2,135,000
    Cash Requirements from Start-up $510,000
    Additional Cash Raised $100,000
    Cash Balance on Starting Date $70,000
    TOTAL ASSETS $2,815,000
    Liabilities and Capital
    Liabilities $28,000
    Current Borrowing $0
    Long-term Liabilities $0
    Accounts Payable (Outstanding Bills) $50,000
    Other Current Liabilities (interest-free) $0
    TOTAL LIABILITIES $78,000
    Capital
    Planned Investment $3,400,000
    Investor 1 $0
    Investor 2 $0
    Other $0
    Additional Investment Requirement $0
    TOTAL PLANNED INVESTMENT $3,400,000
    Loss at Start-up (Start-up Expenses) $663,000
    TOTAL CAPITAL $2,737,000
    TOTAL CAPITAL AND LIABILITIES $2,815,000
    Total Funding $2,145,000
    Any questions? Get in Touch!

    Services

    Like all other airlines, Bruce Airlines will also be offering four travel classes. The services and luxuries associated with each class are listed here. If you want to build your own airline you can take help from this business plan template airlines.

    • Economy Travel Class: This will be our basic class consisting of normal quality seats, foods, and extras for those looking for economical travel. The leg space, seat width, and screen size will be a lot lesser than all other classes. However, it will be adequate for a short flight.
    • Premium Economy Travel Class: This economy-plus class includes the following offerings:
      • Wider and Comfortable Seats
      • Quality foods and refreshments
      • 16-inch entertainment screen
      • Extra things including hot towels, toothbrushes, headsets, etc.
    • Business Travel Class: This class will be lesser luxurious than the first travel class as private space will not be available in it. However, it will also have many facilities to enjoy a comfortable and long flight. The offerings in this class will include:
      • Extra Comfortable Seats (More width, inclination)
      • High-quality foods and refreshments
      • 20-inch entertaining screen
      • Extra things including eye masks, headsets, towels, and others.
    • First Travel Class: This will be our most luxurious traveling class suitable for long flights. In this class we’ll offer the following luxuries and facilities:
      • High priority check-in security
      • High priority baggage handling
      • Mini-Suites with privacy doors and noise-dampening curtains
      • Storage compartments
      • 26-inch entertainment screen
      • Personal wardrobe
      • Comfortable seat that reclines into super-comfy bedding with temperature control
      • Finest foods and drinks made by world-renowned chefs
      • Amenity kit including toothbrushes, face creams, lip balms, ear-plugs, and other things.

    Marketing Analysis of Airline Company

    Marketing analysis is a very important part of airlines business plan template. It analyzes the target market and target customers. Moreover, it also explains how much price you should set to meet your financial goals while attracting more customers than your competitors.

    Note

    In this starting an airline business plan we are providing the marketing analysis done for Bruce Airlines. Here we have analyzed the global market trends for this business and the general groups of people that can be considered as potential customers.

    If you are looking for how to write a business plan for an airline you can take help from airline business models pdf.

    5.1 Market Trends

    According to IBISWorld, more than 22k global airline businesses are running in the United States, employing more than 2.5 million masses. According to the same source, the business holds a huge market size of $686 billion.

    Despite that the industry is already quite large, still, It is expected to grow more in the coming years. The growth is forecasted based on the surge in travel activities and expansion in the middle-class population in the coming years.

    5.2 Marketing Segmentation

    Airline Business Plan - Marketing Segmentation

    Franchise Business Plan

    5.2.1 Business Persons

    This group of our customers comprises of businessmen and women who need to travel to several countries as part of their business. This group is expected to avail of our first class and business class travel tickets. As this category usually arrange business trips and meetings, therefore, we expect this group to avail our services in groups.

    5.2.2 Foreign Officers

    Our second target group comprises high officials who need to travel on regular basis to meet their job responsibilities. This group is also expected to avail of our first class and business class travel tickets.

    5.2.3 Tourists

    Our third target group will comprise tourists who board airplanes frequently to reach out to remote locations. This category is expected to travel mostly in economy and premium economy class.

    Any questions? Get in Touch

    5.2.4 General Public

    Lastly, general people who have to travel far-off places on an urgent basis will also be our target customers. This group is expected to avail mostly our economy class service.

    Market Analysis
    Potential Customers Growth Year 1 Year 2 Year 3 Year 4 Year 5 CAGR
    Business Persons 23% 29,000 31,000 33,000 35,000 37,000 10.00%
    Foreign Officers 21% 24,000 26,000 27,000 29,000 30,000 10.00%
    Tourists 27% 32,000 34,000 35,000 36,000 37,000 10.00%
    General Public 29% 39,000 43,000 45,000 47,000 49,000 11.00%
    Total 100% 124,000 134,000 140,000 147,000 153,000 10%

    5.3 Business Target

    • To earn a profit margin of $49k per month by the end of the third year
    • To achieve an average rating above 4.77 by the end of the second year
    • To achieve a CSAT score above 92 by the end of the first six months
    • To increase our travel destinations from 45 to 55 within three years of our launch

    5.4 Product Pricing

    Our prices will lie within the same ranges as that of our competitors. However, we will offer several discounts in the startup phase.

    Marketing Strategy

    Bruce Airlines will come up with several competitive aspects to get ahead of its competitors. In this airline marketing strategy pdf we’re providing the marketing strategy of Bruce Airlines. So that you can have help in making your own airline marketing business plan.

    6.1 Competitive Analysis

    We expect to get popularity among our customers due to the following competitive aspects.

    1. Electronic booking and ticketing facility
    2. Additional amenities
    3. Discounted rates in the first two months
    4. Dedicated flight attendants
    5. Highly customer care oriented policies

    6.2 Sales Strategy

    To advertise our startup, we’ll

    • Promote our services through travel agent companies, social media campaigns, and Google Local ads services.
    • Offer a 30% discount on the economy, premium economy, and business class tickets for the first two months of our launch.
    • By launching our frequent-flyer program for privileged and loyal customers.
    • By making our website SEO and by investing in artificially intelligent chatbots.

    6.3 Sales Monthly

    Airline Business Plan - Sales Monthly

    6.4 Sales Yearly

    Airline Business Plan - Sales Yearly

    6.5 Sales Forecast

    Airline Business Plan - Unit Sales

    Sales Forecast      
    Unit Sales Year 1 Year 2 Year 3
    Economy Travel Class 44,000 46,640 49,438
    Premium Economy Travel Class 50,000 53,000 56,180
    Business Travel Class 32,400 34,344 36,405
    First Travel Class 29,000 30,740 32,584
    TOTAL UNIT SALES 155,400 164,724 174,607
    Unit Prices Year 1 Year 2 Year 3
    Economy Travel Class $54.00 $62.64 $72.66
    Premium Economy Travel Class $63.00 $73.08 $84.77
    Business Travel Class $76.00 $88.16 $102.27
    First Travel Class $99.00 $114.84 $133.21
    Sales
    Economy Travel Class $2,376,000.00 $2,921,529.60 $3,592,312.80
    Premium Economy Travel Class $3,150,000.00 $3,873,240.00 $4,762,535.90
    Business Travel Class $2,462,400.00 $3,027,767.04 $3,722,942.35
    First Travel Class $2,871,000.00 $3,530,181.60 $4,340,711.30
    TOTAL SALES $10,859,400.00 $13,352,718.24 $16,418,502.35
    Direct Unit Costs Year 1 Year 2 Year 3
    Economy Travel Class $51.00 $58.00 $66.00
    Premium Economy Travel Class $57.00 $66.00 $76.00
    Business Travel Class $70.00 $82.00 $91.00
    First Travel Class $91.00 $99.00 $119.00
    Direct Cost of Sales
    Economy Travel Class $2,244,000.00 $2,705,120.00 $3,262,934.40
    Premium Economy Travel Class $2,850,000.00 $3,498,000.00 $4,269,680.00
    Business Travel Class $2,268,000.00 $2,816,208.00 $3,312,822.24
    First Travel Class $2,639,000.00 $3,043,260.00 $3,877,543.60
    Subtotal Direct Cost of Sales $10,001,000.00 $12,062,588.00 $14,722,980.24
    Any questions? Get in Touch!

    Personnel plan

    An airline company needs a lot of staff to manage operations. Therefore you should make a detailed list of required employees with their job descriptions as you write a business plan for an airline.

    7.1 Company Staff

    Bruce will be the CEO himself. The staff he’ll hire is listed below:

    • 1 Chief Operating Officer
    • 5 Pilots with ATP certifications
    • 9 Flight Attendants
    • 2 Airline Operations Agents
    • 3 Avionics Technicians
    • 3 Airline Station Agents
    • 1 Aviation Attorney
    • 2 Sales Executives
    • 4 Chefs
    • 4 Cleaners
    • 1 Social Media Manager
    • 6 Security Officers
    • General Cabin Crew

    7.2 Average Salary of Employees

     Personnel Plan      
    Year 1 Year 2 Year 3
    Chief Operating Officer $16,000 $17,600 $19,360
    Pilots $90,000 $99,000 $108,900
    Flight Attendants $85,000 $93,500 $102,850
    Airline Operations Agents $24,000 $26,400 $29,040
    Avionics Technicians $30,000 $33,000 $36,300
    Airline Station Agents $34,000 $37,400 $41,140
    Aviation Attorney $15,000 $16,500 $18,150
    Chefs $26,000 $28,600 $31,460
    General Cabin Crew $20,000 $22,000 $24,200
    Cleaners $24,000 $26,400 $29,040
    Social Media Manager $8,000 $8,800 $9,680
    Security Officers $75,000 $82,500 $90,750
    Sales Executives $20,000 $22,000 $24,200
    Total Salaries $467,000 $513,700 $565,070

    Financial Plan

    The airline company is not like other usual businesses. Starting and running an airline business is extremely expensive due to the high costs involved in

    • Purchasing Airplanes
    • Recruiting highly qualified pilots
    • Fuel costs
    • The fee paid to the government and airports
    • The fee paid to travel agents
    • Frequent loss due to empty seats
    • Salaries of a large workforce
    • Maintenance costs
    • Money spent on marketing and advertisement

    Therefore due to the high costs involved in airline operations, you need to be very much careful in managing your finances. Your financial plan for this business must draw a trajectory to earn targeted profits despite these huge expenses.

    As Bruce had all the knowledge to create a financial plan, he carried out this task himself. In the case of your startup, if you are not a professional financial analyst, you must hire the services of one. To get a rough idea of what to expect from your professional financial plan writer, we are providing the financial plan of Bruce Airlines in this starting airline company business plan.

    8.1 Important Assumptions

     General Assumptions      
    Year 1 Year 2 Year 3
    Plan Month 1 2 3
    Current Interest Rate 8.20% 8.24% 8.28%
    Long-term Interest Rate 8.35% 8.39% 8.44%
    Tax Rate 23.80% 24.11% 25.00%
    Other 0 0 0

    8.2 Break-even Analysis

    Airline Business Plan - Break-even Analysis

     Break-Even Analysis  
    Monthly Units Break-even 5340
    Monthly Revenue Break-even $132,000
    Assumptions:
    Average Per-Unit Revenue $238.00
    Average Per-Unit Variable Cost $0.66
    Estimated Monthly Fixed Cost $164,300

    8.3 Projected Profit and Loss

     Pro Forma Profit And Loss      
    Year 1 Year 2 Year 3
    Sales $10,859,400 $13,352,718 $16,418,502
    Direct Cost of Sales $10,001,000 $12,062,588 $14,722,980
    Other $0 $0 $0
    TOTAL COST OF SALES $10,001,000 $12,062,588 $14,722,980
    Gross Margin $858,400 $1,290,130 $1,695,522
    Gross Margin % 7.90% 9.66% 10.33%
    Expenses
    Payroll $467,000 $513,700 $565,070
    Sales and Marketing and Other Expenses $291,000 $320,000 $340,000
    Depreciation $2,230 $2,300 $2,410
    Leased Equipment $0 $0 $0
    Utilities $2,900 $3,000 $3,090
    Insurance $2,000 $2,100 $2,200
    Rent $3,200 $3,300 $3,400
    Payroll Taxes $35,000 $43,000 $45,000
    Other $0 $0 $0
    Total Operating Expenses $803,330 $887,400 $961,170
    Profit Before Interest and Taxes $55,070 $402,730 $734,352
    EBITDA $55,070 $402,730 $734,352
    Interest Expense $0 $0 $0
    Taxes Incurred $11,014 $80,546 $146,870
    Net Profit $44,056 $322,184 $587,482
    Net Profit/Sales 0.41% 2.41% 3.58%

    8.3.1 Profit Monthly

    Airline Business Plan - Profit Monthly

    8.3.2 Profit Yearly

    Airline Business Plan - Profit Yearly

    8.3.3 Gross Margin Monthly

    Airline Business Plan - Gross Margin Monthly

    8.3.4 Gross Margin Yearly

    Airline Business Plan - Gross Margin Yearly

    8.4 Projected Cash Flow

    Airline Business Plan - Projected Cash Flow

     Pro Forma Cash Flow      
    Cash Received Year 1 Year 2 Year 3
    Cash from Operations
    Cash Sales $62,000 $66,960 $72,317
    Cash from Receivables $20,000 $21,600 $23,328
    SUBTOTAL CASH FROM OPERATIONS $82,000 $89,380 $96,530
    Additional Cash Received
    Sales Tax, VAT, HST/GST Received $0 $0 $0
    New Current Borrowing $0 $0 $0
    New Other Liabilities (interest-free) $0 $0 $0
    New Long-term Liabilities $0 $0 $0
    Sales of Other Current Assets $0 $0 $0
    Sales of Long-term Assets $0 $0 $0
    New Investment Received $0 $0 $0
    SUBTOTAL CASH RECEIVED $83,000 $90,000 $97,000
    Expenditures Year 1 Year 2 Year 3
    Expenditures from Operations
    Cash Spending $40,000 $43,000 $45,000
    Bill Payments $20,000 $22,000 $24,000
    SUBTOTAL SPENT ON OPERATIONS $60,000 $65,000 $69,000
    Additional Cash Spent
    Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
    Principal Repayment of Current Borrowing $0 $0 $0
    Other Liabilities Principal Repayment $0 $0 $0
    Long-term Liabilities Principal Repayment $0 $0 $0
    Purchase Other Current Assets $0 $0 $0
    Purchase Long-term Assets $0 $0 $0
    Dividends $0 $0 $0
    SUBTOTAL CASH SPENT $63,000 $68,040 $73,483
    Net Cash Flow $16,000 $17,000 $18,000
    Cash Balance $25,000 $26,000 $27,000

    8.5 Projected Balance Sheet

     Pro Forma Balance Sheet      
    Assets Year 1 Year 2 Year 3
    Current Assets
    Cash $276,000 $309,120 $340,032
    Accounts Receivable $26,000 $29,120 $32,731
    Inventory $4,000 $4,480 $4,900
    Other Current Assets $1,000 $1,000 $1,000
    TOTAL CURRENT ASSETS $298,000 $333,760 $375,146
    Long-term Assets
    Long-term Assets $10,000 $10,000 $10,000
    Accumulated Depreciation $19,000 $21,280 $23,940
    TOTAL LONG-TERM ASSETS $23,000 $25,760 $28,980
    TOTAL ASSETS $299,000 $334,880 $376,740
    Liabilities and Capital Year 4 Year 5 Year 6
    Current Liabilities
    Accounts Payable $19,000 $21,280 $23,919
    Current Borrowing $0 $0 $0
    Other Current Liabilities $0 $0 $0
    SUBTOTAL CURRENT LIABILITIES $20,000 $22,400 $25,178
    Long-term Liabilities $0 $0 $0
    TOTAL LIABILITIES $15,000 $16,800 $18,883
    Paid-in Capital $30,000 $30,000 $30,950
    Retained Earnings $55,000 $59,950 $65,945
    Earnings $195,000 $212,550 $233,805
    TOTAL CAPITAL $301,000 $328,090 $360,899
    TOTAL LIABILITIES AND CAPITAL $316,000 $334,880 $376,740
    Net Worth $310,000 $337,900 $371,690

    8.6 Business Ratios

     Ratio Analysis        
    Year 1 Year 2 Year 3 INDUSTRY PROFILE
    Sales Growth 7.27% 8.06% 8.93% 3.00%
    Percent of Total Assets
    Accounts Receivable 9.21% 10.20% 11.31% 9.80%
    Inventory 5.39% 5.97% 6.62% 9.90%
    Other Current Assets 2.14% 2.37% 2.63% 2.40%
    Total Current Assets 150.03% 151.00% 151.80% 158.00%
    Long-term Assets 11.37% 11.43% 11.50% 12.00%
    TOTAL ASSETS 100.00% 100.00% 100.00% 100.00%
    Current Liabilities 4.89% 4.93% 4.97% 4.34%
    Long-term Liabilities 0.00% 0.00% 0.00% 0.00%
    Total Liabilities 7.57% 7.63% 7.70% 7.38%
    NET WORTH 100.74% 101.55% 102.48% 110.00%
    Percent of Sales
    Sales 100.00% 100.00% 100.00% 100.00%
    Gross Margin 95.10% 97.67% 100.40% 99.00%
    Selling, General & Administrative Expenses 93.89% 96.43% 99.12% 97.80%
    Advertising Expenses 1.55% 1.59% 1.64% 1.40%
    Profit Before Interest and Taxes 41.10% 42.21% 43.39% 33.90%
    Main Ratios
    Current 35 35 36 32
    Quick 35 36 36.9 33
    Total Debt to Total Assets 0.18% 0.17% 0.17% 0.40%
    Pre-tax Return on Net Worth 73.56% 73.89% 74.30% 75.00%
    Pre-tax Return on Assets 95.07% 99.82% 104.81% 111.30%
    Additional Ratios Year 1 Year 2 Year 3
    Net Profit Margin 33.08% 34.11% 35.16% N.A.
    Return on Equity 54.88% 56.58% 58.34% N.A.
    Activity Ratios
    Accounts Receivable Turnover 7.7 7.7 7.8 N.A.
    Collection Days 100 100 100 N.A.
    Inventory Turnover 32 33.6 35 N.A.
    Accounts Payable Turnover 15.4 15.9 16.5 N.A.
    Payment Days 27 27 27 N.A.
    Total Asset Turnover 2.5 2.6 2.6 N.A.
    Debt Ratios
    Debt to Net Worth -0.03 -0.03 -0.04 N.A.
    Current Liab. to Liab. 1 1 1 N.A.
    Liquidity Ratios
    Net Working Capital $240,000 $253,440 $267,633 N.A.
    Interest Coverage 0 0 0 N.A.
    Additional Ratios
    Assets to Sales 0.88 0.88 0.88 N.A.
    Current Debt/Total Assets 1% 0% 0% N.A.
    Acid Test 28 28.4 28.9 N.A.
    Sales/Net Worth 2.1 2.3 2.3 N.A.
    Dividend Payout 0 0 0 N.A.

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