Since 2006, OGScapital has been producing top-quality business plans from offices in the USA, the UK, and Canada. For more information or to book a consultation, call 1-619-727-5304 (USA), 44-203-318-1069(UK) .
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Strategic Business Plan and Strategic Planning for Your Business

Our strategic planning support will help you create growth and add substantial value to your business.
Business Plan Purpose


Bussiness PlanTake your business to the next level
Business Plan Duration


Bussiness Plan20-30 days
Business Plan Team


Bussiness PlanProject team comprised of 3-4 strategic business plan consultants, each of which will use their expertise to develop a particular facet of your strategic plan
Business Plan Market Research

Project Management

Bussiness PlanProject Lead will be assigned to you and will communicate with you regularly throughout the process
Market Research


Bussiness Plan25 years of consulting and management experience with global leading firms
Business Plan Availability


Bussiness Plan24/7

OGSCapital’s strategic business planning support will drive your business to new heights

Whether you are starting a new company or expanding an existing one into new markets, in today’s volatile and highly competitive business environment, effective planning and strategizing is often what separates the small business and medium-size business that succeed from those that fail. Business growth is almost never accidental. Successful companies come to market with a clear pathway to growth and market share, and they become industry leaders by following that strategic business plan outline and by adapting it to changing circumstances when necessary.

Strategic Plans for Startups

Taking a Startup to market means developing a strategic business plan. For a new business, strategic planning is the opportunity for the business owners to put their business idea under the microscope—to fully understand its strengths and its weaknesses. It represents the chance for ownership to put strategies in place that make the absolute most of the company’s available resources. Since these resources are often limited during the early stages of business development, it is crucial that every dollar is allocated in intelligent and highly profitable ways. Without this kind of planning and strategizing, success is unlikely.

Strategic Plans for Corporates

Developing a strategic plan for a business is equally important for established companies that have seen less than ideal results. If you’re looking to break through a plateau or reinvigorate a flagging business, you’ll need to bring fresh eyes to your existing business plan, looking at strategic marketing and research that can significantly improve your bottom line. Top business managers and owners know that long-term growth is the result of flexible approaches that can shift with prevalent market winds. If your business plan isn’t delivering the hoped-for results, trust OGSCapital for consulting that will help you further develop and refine your strategies in powerful ways.

OGSCapital’s Approach to Your Business Strategic Plan

All OGSCapital’s strategic plan for business services begin with due diligence of your organization’s current position. Following this assessment, OGSCapital will assign to your project the strategic plan consultants with relevant industry experience. Goals and objectives are then identified and analyzed. This analysis informs the action plan that follows. Our dedicated team will evaluate the externals and internals of your business, assessing the market and the competitive environment, locating and evaluating opportunities and threats and matching them with your internal capabilities. They will create and prioritize a number of strategic initiatives covering operations, marketing, supply chain, etc. Their primary goal is to locate unexploited opportunities or resources and to turn unrealized potential into actualized results—all the while ensuring that risk is mitigated.

From marketing and strategic planning to financial analysis, OGSCapital’s expert business plan consultants will help you make sure you’re making the absolute most of the opportunities in your market.

OGSCapital’s strategic planning toolkit includes PEST analysis, scenario planning, five forces analysis, SWOT analysis, balance scorecards, strategy maps, and more. Each of out business plans are completely unique, which means that you will be moving forward with bespoke strategies tailored to your unique internal capabilities and external opportunities. To increase efficiency, speed, and precision, we cooperate with your management team throughout the process (this guarantees the best possible results).

Our strategic team members have all graduated from Top20 MBA schools and they boast more than 25 years of consulting and management experience with global industry leaders including Bain, BCG, Deloitte, and PWC. Our unbeatable experience allows us to draw on a deep pool of best practice knowledge, which can be adapted to your particular case. Each strategic business plan that we produce is reviewed and approved by senior members of our advisory board.

With OGSCapital, the future of your business is in capable hands.

If you would like to get a free consultation, please fill our Quick Contact Form.

Strategic Business Plans and Strategic Planning

Strategic business planning is a process that can be as broad or as narrow as the enterprise, nonprofit, or government entity desires or needs. What this means is that it can address the business as a whole or it can refer to a particular function like technology, or innovative product production. The strategic plan for business may describe how the organization will reach end goals of a major change like going global or adopting a new talent management system. The end purpose of the strategic business plan is to identify business priorities and ensure the right resources and operational support are assigned in order to reach common goals. There is a process in which managers and other participants come to agreement on desired outcomes. Reaching those outcomes during business and strategic planning frequently requires re-aligning organizational resources – like human and financial capital – to ensure they are used effectively. Poor business and strategic planning, or can easily waste resources or lead an enterprise down a non-competitive path. The small business strategic plan, also applicable to medium and large enterprises, identifies:
  • How the enterprise will move forward into the future
  • Goals and their importance to the organization
  • Areas where performance can be improved
  • Effective responses to perceived opportunities
  • Organizational strengths and weaknesses
  • What not to do as much as what needs doing
  • Relevant problems in the operating environment and solutions to those problems
  • Strategies for continual improvement
  • Measurements for assessing results
  • Benchmarks for measuring progress
  • Guiding information for decision making
  • Strategies to communicate to staff
One of the important goals of strategic planning in small business is putting all the factors of the enterprise's environment into perspective. These factors include current market conditions, operations, competitive environment, changing technology, changing workforce demographics, management, and much more. The benefit of this process is that managers step back and look at the for-profit or nonprofit from the perspective of others. How do the customers and competitors view the business? When it is time to plot a course for the future, the path must stay carefully aligned with the organization's mission and values. It is a key tenet of a high quality business development strategic plan. What is the unique value proposition offered to the marketplace? The purpose of the strategic plan for business is to enhance that value proposition by taking advantage of or creating new opportunities through efficient resources utilization and prioritization of activities to move from the discussion stage to action.


There are a number of steps required for a successful business development strategic planning process and the production of a strategic business plan. They can vary from organization to organization, but generally include:
  • Due diligence
  • Identifying goals
  • Selecting the team members (OGS professional consultants included)
  • Gathering data about operations or functions
  • Gathering data about the external environment
  • Conducting an analysis, i.e. SWOT, PEST, Balanced Scorecard, etc.
  • Defining what is most important to the organization or the direction the enterprise should take
  • Establishing goals and objectives and a process for analyzation
  • Choosing metrics for measuring performance
  • Identifying who is accountable for results
  • Scheduling a regular review process, including a financial assessment
There is no perfect strategic plan business process. A lot depends on the size and complexity of the culture of the company. OGS Capital consultants work with entrepreneurs and managers to determine the business and strategic planning process that is right for the organization.

Developing Winning Strategies

Business development strategic planning is a process that enables startups and organizations ready for growth to:
  • Overcome inertia or being bogged down in day-to-day activities without looking ahead
  • Better understand markets, customers, and competitors
  • Form long-term thinking patterns rather than constantly responding to the latest crisis (proactive versus reactive)
  • Engage leaders in a common purpose
  • Question traditional perspectives of management and teams which are impeding innovation
  • Address stakeholder interests in startup or growth
  • Get the organization on track with specific actions
  • Directs leadership towards thinking of enterprise sustainability through direct actions that are high impact
  • Identify real opportunities based on realistic goals
  • Imagine a new bottom line
It is not easy to turn ideas into actionable strategies because it takes time and a commitment of resources. OGS consultants have earned a sterling reputation in strategic planning for small business because they have proven success in helping single entrepreneurs to teams of sophisticated professionals drive the process of strategic planning business development to a successful end. Winning strategies have certain qualities. They are purpose driven in that there are objectives that integrate critical functions which include customers, general operations, financial operations, and employees. Another important quality is that strategies leverage organizational strengths. Winning strategies are realistic, understandable, and able to be implemented without disrupting the organization. They also reflect the mission and values of the organization.

Strategic Planning Business Development for All Businesses from Startup to Maturity

Some people have the wrong impression about strategic planning for small business. Some entrepreneurs starting their first enterprise erroneously believe that business development strategic planning is only for established operations. That is not true. In fact, startups benefit greatly from strategic planning for small business because the process requires thinking in terms of detailed actions that support a pathway to meeting objectives. There are other reasons the process is just as useful to startups as it is to more mature operations.
  • Can strengthen the argument for funding because it does include detailed actions
  • It helps an excited entrepreneur get more focused on realistic approaches
  • Market and competitor information is critical to a fledgling enterprise
  • It helps entrepreneurs identify valid opportunities for attracting customers to gain market share
  • Motivates potential talent to come on board because the new enterprise has thought through how it will specifically achieve success
  • Helps entrepreneurs identify challenges or risks that may have been overlooked
  • Helps startups create a successful business model
According to the Small Business Administration, approximately one-third of startups fail within two years and fifty-percent fail within five years. One of the reasons has nothing to do with the idea or the entrepreneur's willingness to put the necessary time into building the organization. The reason is that the startup is entering the market with new technologies, disruptive ideas, and new business models. Writing a business plan is critical to success, but so is creating a business strategic plan. The strategic planning a small business completes is where the "rubber meets the road," so to speak. OGS Capital consultants have worked with thousands of startups interested in a business development strategic plan. The consultants understand the benefits of careful strategic planning business development and can guide entrepreneurs through the process. Startups get the benefit of understanding their potential long-term position as a new enterprise, setting priorities and better understanding the competition and markets. Getting professional help takes the uncertainty out of the process. Business strategic planning for established organizations is well-accepted as a successful path to growth. Studies show that formal effort to think long-term improves the strategies produced and satisfaction with the process. Some of the benefits include:
  • Identifying areas to focus resources
  • Giving a sense of security to supervisors and their employees as to the direction of the enterprise
  • Gain control by identifying operational challenges
  • Establish reasonable goals and objectives
  • Identify methods for measurement and metrics for evaluation
  • Re-emphasize the core mission

Marketing Strategic Planning for Every Size of Business

Strategic business planning is not just for mega-corporations. It is important to all organizations of any size. A well-studied and carefully prepared set of goals and actions is critical to the startup entrepreneur because it forces the owner or manager to look ahead rather behind and helps him or her avoid getting bogged down in the details of starting and managing a new enterprise. The strategic plan for business is also important to the young enterprise – the business already started but in need of strategies to take the organization to the next level. Growth can come quickly, and the entrepreneur needs to prepare for the next stage of success. In fact, paradoxically many young businesses fail because they grow too fast and are not prepared. The operation runs out of cash or suppliers are unable to meet orders. Managing day-to-day operations often requires all of the owner's attention, meaning time is often not set aside for long range strategy creation. The result is the enterprise grows without direction, so the entrepreneur is unprepared to respond to the challenges that come with growth. Questions for a growing operation are:
  • What are the market trends and how will they influence the current business?
  • Are there still underserved markets that needs our products and services?
  • Are there potential customers we have not considered?
  • What are our competitors doing in the marketplace and what influence are they having on our ability to succeed?
  • Are we prepared to take advantage of the trends applicable to our enterprise?
  • What direction do we want the business to take from this point forward?
  • What do we need in the way of resources in order to reach goals?
Larger enterprises also need long-term strategies as the market continues to transform at a rapid pace. One of the reasons these companies grew large is due to their ability to look forward and anticipate the future. They created roadmaps to reach goals. Keeping clear goals in the line of sight is critical to business sustainability because it keeps the organization moving forward. No matter what size the business may be, the process:
  • Names goals and why they are important
  • Uncovers opportunities to improve performance
  • Leads to insights about markets, customers, products, and services
  • Helps with problem solving
  • Encourages an honest appraisal of the operation so managers can better determine what is relevant
  • Enable competitive responses to new products and services introduced by competitors
  • Identifies opportunities where technology can benefit the organization
  • Communicates the vision
Startups, young enterprises, well-established businesses, growing organizations, and small to large businesses can benefit from the process. The final document details the future path for success by naming specific goals and actions. It is a process which forces organizational leaders to look forward, develop critical strategies, and even assess the type of partners and alliances the organization should form. Out of the business development strategic plan is found a path to higher revenues and profits, greater marker share, lower costs, and more investors.

Strategic Planning Marketing Strategies Grow the Business

Maintaining a current understanding of markets is important because they change so rapidly due to globalization and technology. A marketing strategic plan is designed to detail strategies that enable an organization to maintain a flow of new customers or clients, efficiently allocate resources to get the most benefits, and promote a good brand reputation. It requires expertise in completing strategic marketing research. Business and strategic planning is a creative process that reviews what the organization has been doing in terms of marketing and what the documented results have been financially as a result of those efforts. The strategic planning marketing process asks: Are current strategies working? The strategic planning marketing effort leads to specific actions to reach stated goals and achieve desired results. For example, a goal may state the intent of utilizing resources to obtain a stated market share. The process will offer the detailed actions as to how the goal will be reached. Included in the document is an assessment of market opportunities and the defining of the target market, requiring in-depth strategic market research. Producing a solid strategic planning marketing plan requires knowing how to do in-depth market research. However, it also requires the ability to link the strategic marketing and research to specific actions that solidify or grow markets. The marketing strategic plan is different from a traditional plan because it presents goals and a roadmap for achieving those goals over time. The strategic marketing research provides the data for analysis. The plan is more about the types of promotions, campaigns, and advertising the business will use to reach customers.

Connecting Strategic Planning to the Business Plan

One area of confusion common to entrepreneurs and many seasoned business managers is the difference between a strategic effort and a business plan. There is some overlap, but the difference between the two is mostly the perspective. The business plan or document describes the course the organization will take by utilizing marketing, operations, management and staff, and financial resources. The strategic plan or document describes the actions the business will take to reach carefully identified long-term goals. Strategy production identifies the path to organizational growth or improvement. It prioritizes everything from communication needs, the action steps to reach goals, and financial priorities. The business operating document has a different purpose. It is designed to lay out a path for startup or expansion of an enterprise. The document is aligned with the business mission as defined in the business document, and begins with existing resources as its foundation. Following are some of the differences between a strategic plan for business and a traditional business plan:
  • The strategic document identifies a long-term direction which refers to the long-term goals and actions to reach them; The business document lays out operations and management intents, and can be used to request funding from investors or financial institutions
  • The long-term effort is a detailed roadmap consisting of a set of actions for achieving goals; The business document is a roadmap for marketing and operations for operational sustainability
  • The business document plays a key role in landing funding; The strategic document supports funding requests but almost always accompanies the broader business plan
  • The business document answers questions about staffing, competition, customers, markets, and what the business offers; The long-term effort identifies specifics like how success is measured through metrics, what actions must be taken in order to reach specific goals, and the milestones
The two documents can become partnering documents. Professional writers ensure the information in the strategic document blends with the information in the business document. This is especially important if the strategies are offered as support for a funding request. For example, the business plan states a mission or presents a vision. The goals should support the same mission.

Strategic Planning Challenges

One of the reasons organizations hire professional writers is because, 1) entrepreneurs or managers do not understand the difference between the two types of documents, and 2) there are many challenges to creating a strategic plan for a business. The challenges, especially for entrepreneurs and small businesses, include:
  • Knowing how to collect and use relevant data and other information
  • Being unable to correctly interpret the data and information
  • Ignoring important information because it does not fit personal perspectives or expectations
  • Finding the time to do quality business strategic planning
  • Not knowing how to start the process
  • Being unable to customize the process to fit the uniqueness of the organization, relying instead on industry best practices or practices of competitors
  • Discovering the business has problems that have been ignored and must now be resolved before strategizing is possible
  • Being unable to identify priorities based on strengths
  • Lacking experience in strategizing in a dynamic business environment
These challenges are not insurmountable, and a qualified consultant works closely with the entrepreneur or manager to keep the strategic planning small business process on track. Lack of experience in strategizing is common to entrepreneurs and small business owners. OGS Capital consultants bring the missing experience to the business development strategic planning process. They have graduated from prestigious business schools and many have more than 25 years of consulting and management experience in top consulting companies like PricewaterhouseCoopers and Bain. Our consultants have the knowledge and experience needed to adapt each consulting experience to the specific organizational needs of clients. In other words, organizational owners and leaders get a lot more than a strategic business plan. They get access to knowledge that can only be gained through experience.

Communicating with Stakeholders

How many employees in your organization understand management's vision? Based on a number of studies conducted over the last few years, the answer is: Not very many. Yet, it has also been shown through surveys and studies that employees who understand and embrace the organization's vision are more engaged, able to make more supportive decisions about work, and will work to keep effort aligned with the corporate mission. One of the many benefits of a strategic business plan is that it, first, helps management consider the future and the opportunities it holds with the creation and deployment of the right strategies. Second, it becomes a communication tool for engaging employees in the vision. In other words, everyone gets on the same page. The strategies can be posted on a company website along with a summary for easy review. Then talk to employees about things like how their work supports the strategy, encouraging them to offer input. Gallup periodically studies employee engagement levels and the benefits an engaged workforce brings. Organizations with the highest engagement scores had four times the success rate compared to organizations with low engagement rates. Companies in the top 25 percent in employee engagement were more profitable, had higher productivity, lower employee turnover, fewer absentees, and fewer quality defects.

Attracting Investors

A high-quality strategic business plan that is put in place is also an excellent tool for attracting investors. This is true for all types of investors too – private equity, angel investors, venture capitalists, and financial institutions. An actionable set of strategies that demonstrate the likelihood of long-term growth and accompanies or is integrated with a business plan is likely to attract investors and higher capital amounts. That is due to the fact an investor is interested in the likelihood of an organization's growth. There are high and low risk strategies, and investors are very interested in knowing the risk level. Small enterprises that choose high risk strategies for rapid growth are probably going to have much more difficulty finding investors willing to risk their investment. The risk level should be matched to the facts of the business. Is it a startup that needs to ensure cash flow keeps up with sales growth? Is the enterprise sufficiently stable to pursue expanding an existing market or ready to add new sales channels? The strategic planning small business approach is concentrated on identifying the ideal path to success. Does the strategy to expand into new markets fit a well-established enterprise? Other growth strategies include merger and acquisitions, creating new products and services, going global, and diversification. One of the reasons enterprises of all sizes decide to use OGS Capital consultants is because the strategic document is efficiently and quickly prepared so that it is relevant when published. Organizational leaders who try to form strategies when unfamiliar with the process may take too long in an ever-changing marketplace and the final document is outdated once prepared. Investors will recognize strategies that do not fit the current market. Markets today change so rapidly they make planning challenging unless there is deep knowledge of strategic marketing and research methods and assessment tools, and the ability to analyze the information in a way that produces realistic and enduring strategies for the desired time period. One of the approaches for keeping strategies current is to regularly review them. The review process is an important step in strategic planning for small business and for larger organizations. The business development strategic plan should be a living, breathing document that is regularly referenced. The purpose of the small business strategic plan is to give the organization a stronger competitive advantage, which means staying market relevant and maintaining a unique advantage. If the strategic plan business review reveals the strategies are not providing the advantages it should, or becomes outdated due to changing market conditions, OGS Capital consultants are always ready to update an existing set of strategies or form new ones.

Professional Developers Offer Value

Professional strategic business plan writers offer business owners and leaders a host of services that greatly increase the chances of successful strategizing. The quality of experience the OGS Capital consultants have is just one of the advantages clients enjoy. Other critical advantages the consultants bring to each client's strategic plan business project include:
  • Ability to complete in-depth strategic marketing and research of markets, competitors, and industries
  • Ability to do complex analysis of the organization by using one or more tested marketing and strategic planning tools or systems like SWOT and Five Forces Analysis
  • High level of professionalism
  • Shortened timeframe because of consultant knowledge and experience
  • Broad industry knowledge that adds depth to the process
  • Value added to the process by freeing up human capital resources that would have been tied up with the writing process
  • Bringing new and objective perspectives to the process
  • Keeps the project on track
  • Ability to adapt the process as necessary
  • Understanding of typical organizational issues that advance or impede processes
  • Expertise in resolving conflicting information
The high-quality strategic plan business document is also challenging because of its specificity and cross-functional information requirements. Utilizing a professional consultant can save time, money, and effort when developing a strategic plan for a business, but it can also prevent unnecessary delays and potential conflicts. This applies to sole proprietors as well as seasoned corporate leaders. Sole proprietors tackling strategies for the first time are often confused about the process. That can easily derail the attempt to produce detailed actions. In fact, sometimes it is difficult for a startup to envision the future because the entrepreneur is so focused on bringing a new idea to the market now and on the many details of starting and managing a new enterprise. Utilizing professional consultants ensures the process stays on track by providing the critical guidance needed to form high-quality and relevant goals and strategies.

Pointing Effort Towards the Future

Strategic and marketing strategic plans are really about thriving in the future. The business plan covers what the organization does and how it will continue to succeed over five to ten years. The strategizing effort looks beyond maintaining current activities and asks: How can we grow by leveraging our resources, knowledge, or capabilities? It is important to understand the business strengths and weaknesses in order to create a solid strategy. Capitalizing on strengths and mitigating weaknesses are two key steps in strategizing because they guide the best path for growth. For example, a strength is the availability of manufacturing capability to produce new products. A weakness could be a lack of current technology. A strength is a leading position in a particular market. A weakness is having a limited supply chain that could leave the enterprise unable to produce products if a key supplier goes out of business. Getting the strategy aligned with the mission of the organization is critical, but so is understanding the proper fit of the strategy's elements. OGS Capital consultants work closely with clients during strategic business planning to assist with producing the right strategy based on the organization's qualities and capabilities, and on well-researched market dynamics. Experienced writers can produce documents that present any type of growth strategy. They include growth based on:
  • New product and services
  • Increased market penetration by increasing the current customers' rate of product or service use, or by attracting new customers
  • Finding new uses for existing products
  • Expanding geographically within the home country or internationally
  • Forming partnerships or joint ventures with compatible organizations
  • Expanding manufacturing capacity or capabilities
  • Adding new workforce skills
Every strategy has advantages and disadvantages, and the right strategy fits the organization so well that reaching goals is probable. Goals should be SMART, the acronym for specific, measurable, attainable, responsible person, and time specific. They are not wishful thinking, a mistake common to excited entrepreneurs with great ideas who are anxious to implement a growth strategy. The purpose of goals is to set desired outcomes. One of the important elements of a strategic business plan is the methods used for measurement. This is another area where the expertise of OGS Capital consultants can be of enormous benefit. Metrics indicate how well an organization is progressing towards or meeting goals. The performance standards established should be relevant to the goals and provide information that is useful to the person(s) responsible for implementing particular steps in a strategy. There are hundreds of potentially valid measurements that may offer valuable information. The measures can be financial (i.e. net sales, operating cash flow, etc.); business systems (new products produced, number of customer complaints, new global markets reached, etc.); markets and customers (i.e. percentage of market share, average sales dollars per transaction, etc.); workforce (i.e. sales per employee, employee turnover, etc.); technology (i.e. new sales offices brought online, customer satisfaction with new online sales software, etc.); management (i.e. expected progress towards goals met; goals met). OGS Capital consultants also have expertise in the financial area and determining the financial viability of goals and actions. This is another difficult area for many entrepreneurs who do not have a financial background in budgeting, estimating, calculating financial ratios and metrics, and preparation of projected financial statements. Well-designed strategies either help a startup achieve profitability sooner rather than later and/or contribute to higher profitability in any enterprise at any stage. There is a desired Return on Investment (ROI) on every strategy implemented. If the numbers indicate it will be difficult to meet, the business strategic plan is not worth implementing. OGS Capital consultants are experts at preparing financial projections, when developing a strategic plan for a business, based on the market and competitive research completed and their considerable experience. Past experience as consultants has taught them how to make and review assumptions used in financial projections, and how to create realistic financial statements that reflect the strategies.

Getting the Highest Quality Consulting Services

OGS Capital consultants are dedicated to providing the highest quality research and writing services. They have served thousands of clients in the U.S., Europe, Canada, and Australia, giving them a global perspective which is so important today. Other qualities that make OGS Capital the first choice of so many clients around the world when developing a strategic plan for a business include:
  • Senior consultants who offer expertise based on experience with top ranked organizations
  • Consultants who are highly credentialed, having earned MBAs from prestigious schools and certification as a Chartered Financial Analyst (CFA) and/or belong to the Association of Chartered Certified Accountants
  • Senior consultant assigned to every writing team to ensure the client receives the best product possible
  • Ability to provide creative ideas and new perspectives
  • Access to a network of consultants, experts, and professionals that team members can call upon as needed
  • Broad network of investors
  • Consultants have excellent technical skills
  • Always maintains current knowledge of trends, global markets, markets, industries, and challenges that enterprises must meet in order to succeed
  • Ability to conduct in-depth research as needed
  • Able to provide excellent references from clients who turned to OGS Capital for assistance with marketing and strategic planning and document creation
  • Ability to meet special needs of clients, like specialized charts and graphs or a particular presentation
  • 24/7 availability in order to provide global services
  • Experience in more than 40 industries as consultants, managers, business owners, and executives
The team of writers are also knowledgeable of investor preferences and interests. If the strategic business plan will be used to attract investors, the consultants working on the project will be diligent in ensuring it is as appealing to them as possible.

Reasons for Choosing External Writers

To sum up the wealth of information provided, strategic business planning is a process that includes:
  • Establishing the mission and vision
  • Identifying the organization's strengths, weaknesses, opportunities, and threats
  • Establishing goals for the future (where does the organization want to be in three to five years)
  • Identifying opportunities
  • Prioritizing opportunities
  • Establishing measurements
  • Establishing an implementation process
  • Establishing benchmarks to monitor progress
Writing a strategic business plan requires specialized experience that accurately reflects the fact that marketing and strategic planning is not easy. Writing the business strategic plan requires:
  • Writing a succinct but information mission and vision statement that sets the overall direction for the organization over the next three to five years
  • Identifying the best type of organizational analysis to conduct for the particular enterprise, such as SWOT or balanced scorecards
  • Preparing and analyzing results to identify what the organization needs to focus on
  • Writing long-term goal statements that clearly describe how the organization will achieve its vision
  • Writing SMART objectives that drive progress towards goals
  • Form and document actions to meet objectives
If the organization needs a strategic marketing plan, OGS Capital adapts the process. The new effort addresses things like allocation of resources and the type of client services the organization needs to grow sales in designated markets. It also includes:
  • Analysis of the organization's current financial position
  • Analysis of strengths, weaknesses, opportunities, and threats
  • Description of the organizational goals
  • Identification and description of market opportunities and the additional resources required
  • Identification of the target market based on in-depth strategic marketing and research
  • Establishing a budget for the strategy to be implemented

Strategic Plans for All Entities

Strategic plans, including the marketing strategic plan, are not written only for for-profit businesses. They are just as important to nonprofit organizations and government entities. Nonprofits need strategies to serve a variety of purposes.
  • To better serve communities by conducting in-depth research and assuming a more long-term approach to resources allocation
  • To improve fundraising results through more effective marketing
  • To add a more structured approach to achieving short and long-term goals
  • To make a path for attracting the necessary talent and volunteers
  • To better manage cash flows
Nonprofits need many of the same elements as for-profits. They need mission and value statements, goals and objectives, identification of opportunities, a path to take advantage of prioritized opportunities, measurements and benchmarks, and a financial plan. Government agencies require a similar approach as that used for nonprofits. One of the main differences is that governmental marketing and strategic planning usually involves more than one agency. That requires more coordination when setting goals and objectives and allocating resources. However, the principles of strategic planning business development and the small business strategic plan are the same. The intent is to achieve future success of an initiative, program, or marketing effort.

Take Advantage of Teamwork

OGS Capital uses a team approach to business strategic plan production in the belief that combining perspectives and expertise will produce the highest quality set of goals and actions. Each team of highly qualified consultants is led by a senior consultant who ensures the process stays on track, the strategic marketing research and analysis are in-depth and accurate, and the writing is professional. Businesses, nonprofits, and government agencies of all sizes have trusted us to assist them with business strategic planning. Many of our clients initially tried to manage the process without professional help, only to discover the process is too complex and too important to take the risk of creating a small business strategic plan without professional assistance. The consultant assigned to the project has one goal in mind, and that is to deliver a document that is accurate, high quality, realistic and a valuable management tool for decision-making and to engage employees. When a client contacts us through the online contact form or via telephone, we know this is an important project for the enterprise. The strategic business plan offers management a direction for meeting goals, strengthens accountability, and provides results-driven communication. It also enhances the search for funding by providing the kind of information investors need. At OGS Capital, we approach each project with professionalism, no matter how big or small the organization may be. That is because we know a business, nonprofit, or government agency is depending on the business strategic planning process to deliver new ideas for success, identify new opportunities for growth, and solve problems that may be blocking progress. The strategic marketing research is detailed and accurate, providing the information needed for successful strategizing. We appreciate your business, and look forward to working with you. Whether representing a startup or established enterprise, you will get the full benefit of our consulting experience. As the business environment gets ever more complex, forming long-term goals and strategies gets ever more important. We understand the importance of the strategy designing process and encourage you to contact us at your earliest convenience. The sooner you contact our expert consultants at OGS Capital, the sooner they can get to work. Download Sample From Here