Imagine you have a brilliant business idea that you’re convinced will be a huge success. You’ve spent countless hours researching the market, developing a solid business plan, and creating a detailed marketing strategy. But before you invest your time, energy, and money into this venture, have you ever stopped to ask yourself: “Is this idea really worth the investment?” That’s where a financial feasibility study comes in!

What is a Financial Feasibility Study?

Simply put, financial feasibility can be defined as the process of evaluating the financial aspects of a proposed project or business venture to determine its potential for success by diving deep into the nitty-gritty details of costs, revenues, market demand, and competition. It’s like a financial health checkup for your idea.

For example, let’s say you’re considering opening a new restaurant.

During the financial feasibility study, you’ll need to examine the costs of opening the restaurant, such as the cost of equipment, rent, and staff, as well as projected revenue from sales. You’ll also need to consider any potential risks, such as changes in consumer tastes or a downturn in the economy. By evaluating all these factors, you’ll be able to determine if opening the restaurant is a financially viable option.

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Importance of a Financial Feasibility Study

Have you ever wondered why some businesses succeed while others fail? One of the key factors that can determine the success or failure of a business is its financial feasibility.

But why is it so important to conduct a financial feasibility study before embarking on a project?

The importance of a financial feasibility study cannot be overstated, especially any entity that is planning to undertake a project, investment or venture. This type of study is a comprehensive examination of a proposed project’s potential financial performance, including an analysis of costs and revenue. Additionally, the study would take into account factors such as the size of the market, competition, and pricing strategy to estimate the potential revenue.

The importance of a financial feasibility study report can be summarized as follows:

1. Spotting red flags

A financial feasibility study helps to identify potential financial risks and challenges associated with a proposed project, investment or venture, allowing decision-makers to take necessary measures to mitigate or avoid these risks before they become a problem, ensuring the success of the project.

2. Assessing profit potential

A financial feasibility study helps to determine the financial viability and profitability of a proposed project, investment or venture, by analyzing the costs, revenue potential, and overall financial performance. This information can help to make informed business decisions that can maximize returns and increase profitability.

3. Roadmap to success

A financial feasibility study provides a detailed financial plan and budget for a proposed project, investment or venture, which can be used as a roadmap to guide its development and implementation, ensuring that resources are allocated effectively and efficiently, leading to the success of the project.

4. Unlocking new opportunities

Financial institutions and investors often require a financial feasibility study as part of the funding application process. A well-conducted financial feasibility study can increase the chances of obtaining funding for a proposed project, investment or venture, unlocking new opportunities for growth and expansion.

By conducting a financial feasibility study, you’ll be able to determine whether your venture has what it takes to succeed. It’s a crucial tool for decision-makers, such as investors, entrepreneurs, and business owners, as it allows them to understand the financial implications of proceeding with a project.

Objectives of financial aspect in a feasibility study

The financial aspect of a feasibility study is a crucial step in determining the economic viability of a proposed project or investment. It’s like a financial roadmap that guides the decision-making process and helps stakeholders understand the potential costs and benefits of the project. The main objectives of financial aspect in feasibility study are to:

1. Project Costs

Estimation of total costs

In order to accurately project the costs of the project, the study should include all one-time and ongoing expenses such as equipment, materials, labor, and other miscellaneous expenses. Additionally, contingencies or unexpected costs that may arise during the project should be identified and budgeted for in the cost estimation.

Consideration of contingencies and unexpected costs

Contingencies are unforeseen events that may occur during the course of the project, such as unanticipated delays, cost overruns, or changes in project scope. Unexpected costs are expenses that have not been included in the original project budget, but may arise during the project such as repairs, maintenance, or additional services required to complete the project.

The financial feasibility study should consider these costs and include a contingency budget to ensure that the project has enough financial resources to cover any unexpected or additional expenses that may occur.

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2. Project Revenues

Estimation of projected revenues

The financial feasibility study should estimate the projected revenues that the project is expected to generate. The study should also consider the potential market size, competition, pricing strategies, and any other factors that may affect the project’s revenue potential.

Analysis of revenue streams

The financial feasibility study should identify and analyze all potential revenue streams for the project such as sales of goods or services, rental income, royalties, or any other income sources. It should also evaluate the potential for future revenue growth, as well as any risks or uncertainties that may impact the project’s revenue potential.

3. Determine Profitability

Calculation of key financial metrics (NPV, IRR, payback period)

The financial feasibility study should calculate key financial metrics such as the net present value (NPV), internal rate of return (IRR), and payback period (PP) to determine the profitability of the project.

  • Net Present Value (NPV) is a measure of the net value of an investment, taking into account the time value of money. A positive NPV indicates that the investment is expected to generate more value than it costs.
  • Internal Rate of Return (IRR) is the rate of return at which the NPV of an investment is zero. A higher IRR indicates a more profitable investment.
  • Payback Period (PP) is the amount of time it takes for an investment to generate enough cash flow to recover its initial cost. A shorter payback period indicates a more attractive investment.

Analysis of profitability

Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period (PP) are three important financial metrics that are used to assess the profitability of a project. 

  • NPV helps to determine whether the project is expected to generate more value than it costs, 
  • IRR is an indicator of how profitable the project is by measuring the rate of return, and 
  • PP measures how quickly the initial investment will be recovered. 

Together, these metrics provide a comprehensive picture of the project’s profitability and help to make informed decisions about whether to proceed with the project or not.

4. Cash Flow Analysis

Projection of expected cash flow

The financial feasibility study should project the expected cash flow generated by the project and analyze the impact on the liquidity and financial position of the company. This includes financial projection of cash inflows and outflows, and analyzing the net cash flow over time.

Analysis of impact on liquidity and financial position

The financial feasibility study should analyze the impact of the project’s cash flow on the liquidity and financial position of the company by evaluating the potential impact on the company’s ability to meet its financial obligations, such as debt repayment, and assessing the company’s overall financial health.

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    5. Risks and Uncertainties

    Identification of potential risks and uncertainties

    The financial feasibility study should identify any potential risks or uncertainties that could impact the financial performance of the project. This includes: 

    • Market risks like changes in consumer demand, competition, or economic conditions,
    • Operational risks like the potential for delays, cost overruns, or technical difficulties,
    • Financial risks like the potential for changes in interest rates, currency exchange rates, or credit conditions, and
    • Other risks that could affect the project.

    Analysis of impact on financial performance

    The financial feasibility study should analyze the potential impact of risks and uncertainties on the project’s financial performance by evaluating the potential effect on costs, revenues, and profitability, as well as identifying any potential mitigation strategies or contingency plans to minimize the impact of risks and uncertainties.

    Overall, the feasibility study components in the financial aspect provide a comprehensive and accurate assessment of the economic viability of the proposed project or investment.

    Difference between a feasibility study and a financial model

    While both financial feasibility study and financial model are important tools used in the planning and evaluation of projects and businesses, they serve distinct purposes and provide different types of information. This table compares and contrasts the key differences between a feasibility study and a financial model.

    AspectFeasibility StudyFinancial Model
    PurposeTo determine whether a proposed project or system is technically, financially, and economically viableTo project the financial performance of a project or business over a period of time
    ContentAn examination of the project’s goals, requirements, and constraints; an assessment of market demand, competition, and potential risksDetailed sample of financial statement for feasibility study such as income statements, balance sheets, and cash flow statements, and assumptions about key drivers of revenue and expenses
    TimingConducted at the early stages of a projectUsed throughout the life of a project or business
    OutputRecommendation on whether to proceed with the project or notProjections of financial performance used to make decisions about investments, financing, and operations

    Unlock the Potential of Your Project with OGSCapital’s Proven Expertise in Financial Feasibility Studies and More

    Are you ready to take your business to the next level? At OGSCapital, we understand the importance of conducting a comprehensive feasibility study in order to make informed decisions about your business ventures. That’s why our team of expert consultants has a proven track record of providing a wide range of top-notch feasibility studies that includes financial feasibility studies, hotel feasibility studies, real estate feasibility studies, and more for businesses just like yours.

    But what sets us apart from the competition? It’s our dedication to understanding your business goals and objectives and tailoring our approach to meet your specific needs. We bring a wealth of experience and knowledge to the table and provide a detailed analysis of all potential costs, revenues, profitability, and risks, as well as identifying funding sources and evaluating the return on investment for stakeholders.

    But our services don’t stop there. We also offer a full suite of business planning services including business plan development, business continuity planning, pitch deck preparation, buy-side due diligence services, ICO whitepaper development and ICO consulting, confidential information memorandum, and private placement memorandum.

    Don’t trust your business to just anyone. Choose the proven experts at OGSCapital and let us help you unlock the potential of your project. Contact Us Today to schedule a consultation and experience the OGSCapital difference for yourself.


    1. Why is financial study important in feasibility study?

    A financial feasibility study is a crucial part of a feasibility study to evaluate the potential financial viability of a proposed project or venture. It includes analyzing projected revenue, expenses, return on investment and identifying financial risks. “How to do a feasibility study” is an exciting journey of research, analysis, and decision-making. It helps to determine if a project is worth pursuing.

    2. What is the purpose of a financial feasibility study?

    The purpose of an economic and financial feasibility study is to provide a comprehensive and accurate assessment of the economic viability of a proposed project or investment. Financial analysts or feasibility study consultants like us at OGSCapital use financial modeling, market research, and industry analysis to provide a detailed and accurate picture of the project’s financial viability. At OGSCapital, we offer a wide range of feasibility studies and business planning services to help clients make informed decisions and achieve their goals.

    Contact us today to know more and schedule a consultation with our experts!