Coffeehouse business plan for starting your own building firm
You make a great coffee and you want to share it with others, right? Starting a coffee house can be an extremely profitable and exciting venture provided that you do it the right way. To start a coffee house, you need to set up a nice sitting place. Moreover, you need to hire chefs and waiters to serve your customers with the best taste.
The business keeps blooming throughout the year. But still, there are a few challenges that can only be addressed through a comprehensive business plan for coffeehouse.
If you don’t know how to write a good business plan, we are here to help. We are providing a sample of opening a coffeehouse business plan written for the startup ‘James’ Coffee Hub’.
2.1 The Business
James’ Coffee Hub will be a registered coffee house located in Madison. The business will be solely owned by James Franco who is famous for winning various food competitions around the U.S. The business will serve its customers with various types of coffees, drinks, and eatables.
2.2 Management of Coffeehouse
Starting a coffee house is a slightly difficult venture as you have to procure a lot of furniture and inventory for providing the dine-in facility. In addition to it, you also need to hire staff for managing and maintaining the restaurant.
To make sure that all aspects of your business are taken care of, you need efficient management. In your startup business plan for coffee house, you should define all the ways that can help you in managing your business. If you are making a coffee house start up plan you should be wary about even the minutest details.
James will hire a co-manager for managing the business. However, he will be always there himself to supervise the activities.
2.3 Customers of Coffeehouse
Madison is a city where winters are characterized by chilly and freezing winds. In such weather, the teens, adults, elderly, single, as well as couples, would feel warm and comforted by our delicious servings. We expect people of all ages who are living nearby us to be our customers.
Moreover, there are also several commercial and business centers in our vicinity. So we expect to attract their employees too.
2.4 Business Target
You should include your business goals in your how to start a coffeehouse business plan. This will help you to devise solutions to direct resources towards your business targets.
Our target is to serve our customers with the best taste in reasonable rates. With respect to financial goals, we aim at achieving a net profit margin of $22k per month by the end of the first year, $47k per month by the end of the second year, and $78.8k per month by the end of three years. Our 3-year profit forecast is also summarized in the table below.
3.1 Company Owner
James has done his graduation in Business Administration from the University of Wisconsin. Throughout his teenage and further, he remained involved with cooking. His specialties are making coffees, chocolate drinks, and sandwiches.
3.2 Why the Coffeehouse is being started
What could be a better way for James to earn profits while doing what he loves? James started a coffee house because he always wanted to have this type of career. He is experienced in making different types of coffee drinks, iced coffees, chocolate drinks, and sandwiches. He just wanted people to relish the drinks he can make.
3.3 How the Coffeehouse will be started
Before taking any steps to start the business you have to create a business plan. For that purpose try to study at least one example of coffee shop business plan. By reading business plans of other startups like this sample coffee house business plan, you can identify the areas where more resources should be invested.
Here we are giving the description of coffee shop business of James’ Coffee Hub so that you can know what to include in starting coffee shop business plan.
James will procure a single floor building that should ideally be located in the vicinity of commercial and business centers. That building will be converted into a coffee restaurant business after the required renovations. James will hire an electrical contractor to install ambient lighting in the dine-in space so that people can enjoy a soothing and peaceful environment.
Moreover, the required staff will be hired and the inventory including different coffee makers will be procured. While establishing a physical presence, James will also start advertising his services. Through social media, websites, and local magazines, the startup will be advertised to attract potential customers.
|Research and Development||$21,000|
|TOTAL START-UP EXPENSES||$388,500|
|Other Current Assets||$192,000|
|Start-up Expenses to Fund||$388,500|
|Start-up Assets to Fund||$1,136,500|
|TOTAL FUNDING REQUIRED||$1,525,000|
|Non-cash Assets from Start-up||$1,500,000|
|Cash Requirements from Start-up||$374,000|
|Additional Cash Raised||$51,000|
|Cash Balance on Starting Date||$48,000|
|Liabilities and Capital|
|Accounts Payable (Outstanding Bills)||$40,000|
|Other Current Liabilities (interest-free)||$0|
|Additional Investment Requirement||$0|
|TOTAL PLANNED INVESTMENT||$1,525,000|
|Loss at Start-up (Start-up Expenses)||$377,000|
|TOTAL CAPITAL AND LIABILITIES||$1,973,000|
To strive in the competitive market like that of Madison, James’ Coffee Hub had to come up with exclusive features. In this example of coffee shop business plan, we are listing all the services of James’ successful startup. If you are creating a coffeehouse business plan template you can learn what to do to make your startup stand out from the crowd.
No matter how few or how many services you provide, you should include them in starting your own coffeehouse business plan. This can help you in deciding pricing strategy, employees’ salaries, and calculating your profits.
James’ Coffee Hub will provide the following services.
- Coffee Drinks: We will offer all popular and local type of coffees. Our major servings will include Latte, Cappuccino, Americano, Espresso, Red Eye, Galão, Lungo, Macchiato, Flat White, Affogato, Café au Lait, Irish, Arabica, Robusta, Doppio, Cortado, Mocha, and Ristretto.
- Iced Coffee: Our offerings in iced coffees will comprise Frappuccino, Cold Brew, and Iced Espresso.
- Chocolate Drinks: Our chocolate drink flavors will include Champurrado, Cocio, Pozole, and more.
- Pancakes & Sandwiches: We will offer nearly ten types of pancakes with strawberry sauce, blueberry sauce, and honey. Moreover, we will offer grilled cheese sandwiches, tuna sandwiches, turkey, and beef sandwiches.
Dine-in/ Takeaway/ Drive Through/ Delivery
We will provide a beautiful seating facility for our customers while following SOPs. Moreover, we understand that many people don’t want to dine-in after the prevalence of coronavirus. So we will also be facilitating them by offering takeaway and delivery services.
Marketing Analysis of Coffeehouse
To make your startup a success, you must have to carefully perform market analysis. In your business plan to open a coffee house you have to analyze the market fluctuations that can affect your restaurant. Besides, you have to explore the strengths and weaknesses of your market competitors so that you can perform better than them.
For if you are not a business expert, you should hire a professional market analyst to gather industry insight. The task of creating a business plan for coffee house should also be done by a professional business plan writer. In the case of James’ Coffee Hub, James knew how to write a business plan for a coffeehouse. Therefore he did the work himself.
5.1 Market Trends
Researching market trends before opening a coffee house can help you in locating the ideal time and location for your startup. To help you in creating an organic coffeehouse business plan, we are providing market trends of coffee house business here.
You can learn the important market statistics about coffee houses in this sample of coffee house business plan free of cost.
According to IBISWorld, the number of coffee house restaurants/ shops has increased by 3.2% during the last year. The current number of coffeehouse restaurants in the U.S. is near to 61k. The business is in demand because people love to drink coffee. However, these days due to the coronavirus some new trends should be introduced such as providing drive though and home delivery services.
Business Plan for Investors
5.2 Marketing Segmentation
Our marketing experts have identified the following type of target audience which can become the potential customers of our restaurant.
The detailed marketing segmentation comprising the company’s target audience is as follows:
5.2.1 Local Residents: The primary group of our customers will be the people living near us. Most of the people come out of their homes in the chilly evenings to enjoy the warmth of coffee. Besides coffee, these residents are also expected to relish our sandwiches and pancake offerings.
To make sure we retain them as our potential customers, we will offer them various discounts and gift packs on frequent visits.
5.2.2 Working Class: The second category of our target customers includes the employees who work in the businesses situated in our vicinity. This category is expected to utilize our services because of two reasons:
- Working-class usually need to communicate matters with colleagues and friends. Besides, they also need some space to arrange economical yet enjoyable meetups with old fellows. Our pleasant and peaceful sitting accompanied by coffee and snacks will provide them a suitable space to schedule informal meetups.
- Secondly, some working-class members want to have an instant mug of coffee after a tiring day. Our drive-through and delivery service will be there to take care of their needs too.
5.2.3 Passers-by: The third category will comprise passers-by who come to our vicinity for some other works. Such people generally stop to have a coffee break to gather energy for the remaining day. To attract their attention, we will install creative posters in our nearby areas as well as outside our restaurant.
|Potential Customers||Growth||Year 1||Year 2||Year 3||Year 4||Year 5||CAGR|
5.3 Business Target
Our business targets are:
- To grow our sales by more than 6% every six months
- To recover the invested amount on startup within two years of the launch
- To achieve the monthly net profit of $78k per month by the end of the third year of the launch
- To achieve an average rating above 4.6 within a year of the launch
5.4 Product Pricing
Our prices of coffee are 3% lesser than our competitors. However, the prices of our pancakes and sandwiches are nearly the same as that of our direct competitors.
In your business proposal for coffee house, you have to also include coffee house marketing plan. A marketing or sales strategy plan helps you target the identified customers. While making your sales strategy plan, you have to keep the following things in mind
- What could make your customers happier?
- Which aspects are being missed by your competitors?
- What more you can offer your customers within the available resources?
In this business proposal sample for coffee shop, we are giving the sales strategy of James’ Coffee Hub.
6.1 Competitive Analysis:
As James’ Coffee Hub, we’ll outperform all of our competitors from the very first day. The reasons are:
- Our owner is an already famous chef therefore people would love to try our servings.
- Our rates are reasonable.
- We provide a luxurious seating facility. Our indoor and outdoor are carefully decorated with typography and creative posters. The lighting is also done in a way to amuse the customers.
- Our sales strategy plan is highly customer-oriented and will help us in attracting more customers.
6.2 Sales Strategy
- We will offer a 50% discount on all of our coffees for the first month of the launch.
- We will offer a free pancake with a cup of coffee for the first two months of the launch.
- We will advertise our services through Google Local ads service and local magazines.
- We will provide free delivery within a 10km radius from our side.
6.3 Sales Monthly
6.4 Sales Yearly
6.5 Sales Forecast
|Unit Sales||Year 1||Year 2||Year 3|
|Pancakes & Sandwiches||48,000||50,880||53,933|
|TOTAL UNIT SALES||174,000||184,440||195,506|
|Unit Prices||Year 1||Year 2||Year 3|
|Pancakes & Sandwiches||$40.00||$46.40||$53.82|
|Pancakes & Sandwiches||$1,920,000.00||$2,360,832.00||$2,902,879.03|
|Direct Unit Costs||Year 1||Year 2||Year 3|
|Pancakes & Sandwiches||$36.00||$40.00||$44.00|
|Direct Cost of Sales|
|Pancakes & Sandwiches||$1,728,000.00||$2,035,200.00||$2,373,043.20|
|Subtotal Direct Cost of Sales||$5,742,000.00||$6,788,240.00||$8,077,560.40|
While writing a business plan for a coffee house you must include the requirement and job responsibilities of your required staff. The success of your coffee house will largely depend on the skills of your chefs, the honesty of your procurement staff, and the behavior of your waiters. Therefore, make sure that you hire your employees after great testing and interviewing.
In this coffeehouse business plan sample we are giving the personnel plan of James’ Coffee Hub.
7.1 Company Staff
James will supervise everything himself. However, he will hire the following people:
- 1 Co-Manager to manage the overall operations of the restaurant
- 6 Chefs to prepare the menu
- 7 Waiters to serve the customers
- 1 Cashier to receive cash from the people
- 1 Accountant to maintain financial records
- 2 Sales Executives responsible for marketing and advertising of the restaurant
- 1 IT Expert/ Web Developer to maintain the company’s social sites and website
- 3 Cleaners to clean the dishes and other facilities at the restaurant
- 2 Drivers to provide home delivery
7.2 Average Salary of Employees
|Year 1||Year 2||Year 3|
|IT Expert/ Web Developer||$14,000||$15,400||$16,940|
Financial planning is the last and most important part of a business plan. In this, you should identify if you can manage your startup within your investment or if you have to take a loan. Remember, financial planning is not just about starting a business. In this, you also have to include the forecasted financial details when you start running your business. You should have a plan to set your prices in a way that helps you gain customers, manage losses, employees’ salaries and business expenses.
In this coffee house business plan pdf we are providing the financial plan of James’ Coffee Hub. If you need to make a business plan for a coffee house, you can download the documents free of cost.
8.1 Important Assumptions
|Year 1||Year 2||Year 3|
|Current Interest Rate||8.17%||8.25%||8.34%|
|Long-term Interest Rate||8.33%||8.51%||8.79%|
8.2 Brake-even Analysis
|Monthly Units Break-even||5293|
|Monthly Revenue Break-even||$131,800|
|Average Per-Unit Revenue||$237.00|
|Average Per-Unit Variable Cost||$0.64|
|Estimated Monthly Fixed Cost||$162,300|
8.3 Projected Profit and Loss
|Pro Forma Profit And Loss|
|Year 1||Year 2||Year 3|
|Direct Cost of Sales||$5,742,000||$6,788,240||$8,077,560|
|TOTAL COST OF SALES||$5,742,000||$6,788,240||$8,077,560|
|Gross Margin %||8.23%||11.77%||14.61%|
|Sales and Marketing and Other Expenses||$140,000||$143,000||$146,000|
|Total Operating Expenses||$184,700||$191,430||$199,300|
|Profit Before Interest and Taxes||$330,300||$713,937||$1,183,199|
8.3.1 Profit Monthly
8.3.2 Profit Yearly
8.3.3 Gross Margin Monthly
8.3.4 Gross Margin Yearly
8.4 Projected Cash Flow
|Pro Forma Cash Flow|
|Cash Received||Year 1||Year 2||Year 3|
|Cash from Operations|
|Cash from Receivables||$13,000||$14,040||$15,163|
|SUBTOTAL CASH FROM OPERATIONS||$62,000||$67,580||$72,986|
|Additional Cash Received|
|Sales Tax, VAT, HST/GST Received||$0||$0||$0|
|New Current Borrowing||$0||$0||$0|
|New Other Liabilities (interest-free)||$0||$0||$0|
|New Long-term Liabilities||$0||$0||$0|
|Sales of Other Current Assets||$0||$0||$0|
|Sales of Long-term Assets||$0||$0||$0|
|New Investment Received||$0||$0||$0|
|SUBTOTAL CASH RECEIVED||$61,700||$65,700||$70,300|
|Expenditures||Year 1||Year 2||Year 3|
|Expenditures from Operations|
|SUBTOTAL SPENT ON OPERATIONS||$52,000||$57,000||$64,000|
|Additional Cash Spent|
|Sales Tax, VAT, HST/GST Paid Out||$0||$0||$0|
|Principal Repayment of Current Borrowing||$0||$0||$0|
|Other Liabilities Principal Repayment||$0||$0||$0|
|Long-term Liabilities Principal Repayment||$0||$0||$0|
|Purchase Other Current Assets||$0||$0||$0|
|Purchase Long-term Assets||$0||$0||$0|
|SUBTOTAL CASH SPENT||$52,000||$56,160||$60,653|
|Net Cash Flow||$12,600||$15,300||$18,400|
8.5 Projected Balance Sheet
|Pro Forma Balance Sheet|
|Assets||Year 1||Year 2||Year 3|
|Other Current Assets||$1,000||$1,000||$1,000|
|TOTAL CURRENT ASSETS||$302,000||$338,240||$380,182|
|TOTAL LONG-TERM ASSETS||$23,000||$25,760||$28,980|
|Liabilities and Capital||Year 4||Year 5||Year 6|
|Other Current Liabilities||$0||$0||$0|
|SUBTOTAL CURRENT LIABILITIES||$10,800||$12,096||$13,596|
|TOTAL LIABILITIES AND CAPITAL||$304,900||$351,680||$395,640|
8.6 Business Ratios
|Year 1||Year 2||Year 3||INDUSTRY PROFILE|
|Percent of Total Assets|
|Other Current Assets||2.02%||2.24%||2.48%||2.40%|
|Total Current Assets||150.00%||151.00%||153.00%||158.00%|
|Percent of Sales|
|Selling, General & Administrative Expenses||94.18%||96.72%||99.43%||97.80%|
|Profit Before Interest and Taxes||41.18%||42.29%||43.48%||33.90%|
|Total Debt to Total Assets||0.25%||0.21%||0.18%||0.40%|
|Pre-tax Return on Net Worth||77.13%||80.99%||85.04%||75.00%|
|Pre-tax Return on Assets||92.30%||96.92%||101.76%||111.30%|
|Additional Ratios||Year 1||Year 2||Year 3|
|Net Profit Margin||33.38%||34.41%||35.48%||N.A.|
|Return on Equity||57.67%||59.46%||61.30%||N.A.|
|Accounts Receivable Turnover||7.7||7.8||7.8||N.A.|
|Accounts Payable Turnover||16.07||16.29||16.42||N.A.|
|Total Asset Turnover||2.6||2.66||2.71||N.A.|
|Debt to Net Worth||-0.03||-0.03||-0.05||N.A.|
|Current Liab. to Liab.||1||1||1||N.A.|
|Net Working Capital||$239,800||$253,229||$267,410||N.A.|
|Assets to Sales||0.87||0.9||0.93||N.A.|
|Current Debt/Total Assets||1%||1%||0%||N.A.|
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