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DEC.29, 2020

Coffeehouse Business Plan Sample

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Coffeehouse Business Plan Sample

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    Coffeehouse business plan for starting your own building firm

    You make a great coffee and you want to share it with others, right? Starting a coffee house can be an extremely profitable and exciting venture provided that you do it the right way. To start a coffee house, you need to set up a nice sitting place. Moreover, you need to hire chefs and waiters to serve your customers with the best taste.

    The business keeps blooming throughout the year. But still, there are a few challenges that can only be addressed through a comprehensive business plan for coffeehouse.

    If you don’t know how to write a good business plan, we are here to help. We are providing a sample of opening a coffeehouse business plan written for the startup ‘James’ Coffee Hub’.

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    Executive Summary

    2.1 The Business

    James’ Coffee Hub will be a registered coffee house located in Madison. The business will be solely owned by James Franco who is famous for winning various food competitions around the U.S. The business will serve its customers with various types of coffees, drinks, and eatables.

    2.2 Management of Coffeehouse

    Starting a coffee house is a slightly difficult venture as you have to procure a lot of furniture and inventory for providing the dine-in facility. In addition to it, you also need to hire staff for managing and maintaining the restaurant.

    To make sure that all aspects of your business are taken care of, you need efficient management. In your startup business plan for coffee house, you should define all the ways that can help you in managing your business. If you are making a coffee house start up plan you should be wary about even the minutest details.

    James will hire a co-manager for managing the business. However, he will be always there himself to supervise the activities.

    2.3 Customers of Coffeehouse

    Madison is a city where winters are characterized by chilly and freezing winds. In such weather, the teens, adults, elderly, single, as well as couples, would feel warm and comforted by our delicious servings. We expect people of all ages who are living nearby us to be our customers.

    Moreover, there are also several commercial and business centers in our vicinity. So we expect to attract their employees too.

    2.4 Business Target

    You should include your business goals in your how to start a coffeehouse business plan. This will help you to devise solutions to direct resources towards your business targets.

    Our target is to serve our customers with the best taste in reasonable rates. With respect to financial goals, we aim at achieving a net profit margin of $22k per month by the end of the first year, $47k per month by the end of the second year, and $78.8k per month by the end of three years. Our 3-year profit forecast is also summarized in the table below.

    3 Years Profit Forecast - Coffeehouse Business Plan

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    Company Summary

    3.1 Company Owner

    James has done his graduation in Business Administration from the University of Wisconsin. Throughout his teenage and further, he remained involved with cooking. His specialties are making coffees, chocolate drinks, and sandwiches.

    3.2 Why the Coffeehouse is being started

    What could be a better way for James to earn profits while doing what he loves? James started a coffee house because he always wanted to have this type of career. He is experienced in making different types of coffee drinks, iced coffees, chocolate drinks, and sandwiches. He just wanted people to relish the drinks he can make.

    3.3 How the Coffeehouse will be started

    Before taking any steps to start the business you have to create a business plan. For that purpose try to study at least one example of coffee shop business plan. By reading business plans of other startups like this sample coffee house business plan, you can identify the areas where more resources should be invested.

    Here we are giving the description of coffee shop business of James’ Coffee Hub so that you can know what to include in starting coffee shop business plan.

    James will procure a single floor building that should ideally be located in the vicinity of commercial and business centers. That building will be converted into a coffee restaurant business after the required renovations. James will hire an electrical contractor to install ambient lighting in the dine-in space so that people can enjoy a soothing and peaceful environment.

    Moreover, the required staff will be hired and the inventory including different coffee makers will be procured. While establishing a physical presence, James will also start advertising his services. Through social media, websites, and local magazines, the startup will be advertised to attract potential customers.

    Startup Cost - Coffeehouse Business Plan

    Start-up Expenses  
    Legal $237,000
    Consultants $0
    Insurance $43,000
    Rent $27,500
    Research and Development $21,000
    Expensed Equipment $54,000
    Signs $6,000
    TOTAL START-UP EXPENSES $388,500
    Start-up Assets $311,000
    Cash Required $366,000
    Start-up Inventory $52,500
    Other Current Assets $192,000
    Long-term Assets $215,000
    TOTAL ASSETS $1,136,500
    Total Requirements $1,525,000
    START-UP FUNDING
    Start-up Expenses to Fund $388,500
    Start-up Assets to Fund $1,136,500
    TOTAL FUNDING REQUIRED $1,525,000
    Assets
    Non-cash Assets from Start-up $1,500,000
    Cash Requirements from Start-up $374,000
    Additional Cash Raised $51,000
    Cash Balance on Starting Date $48,000
    TOTAL ASSETS $1,973,000
    Liabilities and Capital
    Liabilities $31,000
    Current Borrowing $0
    Long-term Liabilities $0
    Accounts Payable (Outstanding Bills) $40,000
    Other Current Liabilities (interest-free) $0
    TOTAL LIABILITIES $71,000
    Capital
    Planned Investment $1,525,000
    Investor 1 $0
    Investor 2 $0
    Other $0
    Additional Investment Requirement $0
    TOTAL PLANNED INVESTMENT $1,525,000
    Loss at Start-up (Start-up Expenses) $377,000
    TOTAL CAPITAL $1,902,000
    TOTAL CAPITAL AND LIABILITIES $1,973,000
    Total Funding $1,525,000
    Any questions? Get in Touch!

    Services

    To strive in the competitive market like that of Madison, James’ Coffee Hub had to come up with exclusive features. In this example of coffee shop business plan, we are listing all the services of James’ successful startup. If you are creating a coffeehouse business plan template you can learn what to do to make your startup stand out from the crowd.

    No matter how few or how many services you provide, you should include them in starting your own coffeehouse business plan. This can help you in deciding pricing strategy, employees’ salaries, and calculating your profits.

    James’ Coffee Hub will provide the following services.

    • Coffee Drinks: We will offer all popular and local type of coffees. Our major servings will include Latte, Cappuccino, Americano, Espresso, Red Eye, Galão, Lungo, Macchiato, Flat White, Affogato, Café au Lait, Irish, Arabica, Robusta, Doppio, Cortado, Mocha, and Ristretto.
    • Iced Coffee: Our offerings in iced coffees will comprise Frappuccino, Cold Brew, and Iced Espresso.
    • Chocolate Drinks: Our chocolate drink flavors will include Champurrado, Cocio, Pozole, and more.
    • Pancakes & Sandwiches: We will offer nearly ten types of pancakes with strawberry sauce, blueberry sauce, and honey. Moreover, we will offer grilled cheese sandwiches, tuna sandwiches, turkey, and beef sandwiches.

    Dine-in/ Takeaway/ Drive Through/ Delivery

    We will provide a beautiful seating facility for our customers while following SOPs. Moreover, we understand that many people don’t want to dine-in after the prevalence of coronavirus. So we will also be facilitating them by offering takeaway and delivery services.

    Marketing Analysis of Coffeehouse

    To make your startup a success, you must have to carefully perform market analysis. In your business plan to open a coffee house you have to analyze the market fluctuations that can affect your restaurant. Besides, you have to explore the strengths and weaknesses of your market competitors so that you can perform better than them.

    For if you are not a business expert, you should hire a professional market analyst to gather industry insight. The task of creating a business plan for coffee house should also be done by a professional business plan writer. In the case of James’ Coffee Hub, James knew how to write a business plan for a coffeehouse. Therefore he did the work himself.

    5.1 Market Trends

    Researching market trends before opening a coffee house can help you in locating the ideal time and location for your startup. To help you in creating an organic coffeehouse business plan, we are providing market trends of coffee house business here.

    Note

    You can learn the important market statistics about coffee houses in this sample of coffee house business plan free of cost.

    According to IBISWorld, the number of coffee house restaurants/ shops has increased by 3.2% during the last year. The current number of coffeehouse restaurants in the U.S. is near to 61k. The business is in demand because people love to drink coffee. However, these days due to the coronavirus some new trends should be introduced such as providing drive though and home delivery services.

    Business Plan for Investors

    5.2 Marketing Segmentation

    Our marketing experts have identified the following type of target audience which can become the potential customers of our restaurant.

    The detailed marketing segmentation comprising the company’s target audience is as follows:

    Marketing Segmentation - Coffehouse Business Plan

    5.2.1 Local Residents: The primary group of our customers will be the people living near us. Most of the people come out of their homes in the chilly evenings to enjoy the warmth of coffee. Besides coffee, these residents are also expected to relish our sandwiches and pancake offerings.

    To make sure we retain them as our potential customers, we will offer them various discounts and gift packs on frequent visits.

    5.2.2 Working Class: The second category of our target customers includes the employees who work in the businesses situated in our vicinity. This category is expected to utilize our services because of two reasons:

    • Working-class usually need to communicate matters with colleagues and friends. Besides, they also need some space to arrange economical yet enjoyable meetups with old fellows. Our pleasant and peaceful sitting accompanied by coffee and snacks will provide them a suitable space to schedule informal meetups.
    • Secondly, some working-class members want to have an instant mug of coffee after a tiring day. Our drive-through and delivery service will be there to take care of their needs too.

    5.2.3 Passers-by: The third category will comprise passers-by who come to our vicinity for some other works. Such people generally stop to have a coffee break to gather energy for the remaining day. To attract their attention, we will install creative posters in our nearby areas as well as outside our restaurant.

    Market Analysis
    Potential Customers Growth Year 1 Year 2 Year 3 Year 4 Year 5 CAGR
    Local Residents 40% 37,000 39,000 41,000 44,000 46,000 10.00%
    Working Class 35% 32,000 34,000 36,000 38,000 41,000 10.00%
    Passers-by 25% 22,000 24,000 27,000 28,000 29,000 11.00%
    Total 100% 91,000 97,000 104,000 110,000 116,000 10%

    5.3 Business Target

    Our business targets are:

    • To grow our sales by more than 6% every six months
    • To recover the invested amount on startup within two years of the launch
    • To achieve the monthly net profit of $78k per month by the end of the third year of the launch
    • To achieve an average rating above 4.6 within a year of the launch

    5.4 Product Pricing

    Our prices of coffee are 3% lesser than our competitors. However, the prices of our pancakes and sandwiches are nearly the same as that of our direct competitors.

    Marketing Strategy

    In your business proposal for coffee house, you have to also include coffee house marketing plan. A marketing or sales strategy plan helps you target the identified customers. While making your sales strategy plan, you have to keep the following things in mind

    • What could make your customers happier?
    • Which aspects are being missed by your competitors?
    • What more you can offer your customers within the available resources?

    In this business proposal sample for coffee shop, we are giving the sales strategy of James’ Coffee Hub.

    Any questions? Get in Touch

    6.1 Competitive Analysis:

    As James’ Coffee Hub, we’ll outperform all of our competitors from the very first day. The reasons are:

    1. Our owner is an already famous chef therefore people would love to try our servings.
    2. Our rates are reasonable.
    3. We provide a luxurious seating facility. Our indoor and outdoor are carefully decorated with typography and creative posters. The lighting is also done in a way to amuse the customers.
    4. Our sales strategy plan is highly customer-oriented and will help us in attracting more customers.

    6.2 Sales Strategy

    • We will offer a 50% discount on all of our coffees for the first month of the launch.
    • We will offer a free pancake with a cup of coffee for the first two months of the launch.
    • We will advertise our services through Google Local ads service and local magazines.
    • We will provide free delivery within a 10km radius from our side.

    6.3 Sales Monthly

    Sales Monthly - Coffehouse Business Plan

    6.4 Sales Yearly

    Sales Yearly - Coffehouse Business Plan

    6.5 Sales Forecast

    Unit Sales - Coffehouse Business Plan

    Sales Forecast      
    Unit Sales Year 1 Year 2 Year 3
    Coffee Drinks 55,000 58,300 61,798
    Iced Coffee 37,000 39,220 41,573
    Chocolate Drinks 34,000 36,040 38,202
    Pancakes & Sandwiches 48,000 50,880 53,933
    TOTAL UNIT SALES 174,000 184,440 195,506
    Unit Prices Year 1 Year 2 Year 3
    Coffee Drinks $38.00 $44.08 $51.13
    Iced Coffee $35.00 $40.60 $47.10
    Chocolate Drinks $28.00 $32.48 $37.68
    Pancakes & Sandwiches $40.00 $46.40 $53.82
    Sales
    Coffee Drinks $2,090,000.00 $2,569,864.00 $3,159,904.77
    Iced Coffee $1,295,000.00 $1,592,332.00 $1,957,931.43
    Chocolate Drinks $952,000.00 $1,170,579.20 $1,439,344.18
    Pancakes & Sandwiches $1,920,000.00 $2,360,832.00 $2,902,879.03
    TOTAL SALES $6,257,000.00 $7,693,607.20 $9,460,059.41
    Direct Unit Costs Year 1 Year 2 Year 3
    Coffee Drinks $36.00 $40.00 $45.00
    Iced Coffee $32.00 $36.00 $40.00
    Chocolate Drinks $25.00 $28.00 $33.00
    Pancakes & Sandwiches $36.00 $40.00 $44.00
    Direct Cost of Sales
    Coffee Drinks $1,980,000.00 $2,332,000.00 $2,780,910.00
    Iced Coffee $1,184,000.00 $1,411,920.00 $1,662,928.00
    Chocolate Drinks $850,000.00 $1,009,120.00 $1,260,679.20
    Pancakes & Sandwiches $1,728,000.00 $2,035,200.00 $2,373,043.20
    Subtotal Direct Cost of Sales $5,742,000.00 $6,788,240.00 $8,077,560.40

    Personnel plan

    While writing a business plan for a coffee house you must include the requirement and job responsibilities of your required staff. The success of your coffee house will largely depend on the skills of your chefs, the honesty of your procurement staff, and the behavior of your waiters. Therefore, make sure that you hire your employees after great testing and interviewing.

    In this coffeehouse business plan sample we are giving the personnel plan of James’ Coffee Hub.

    7.1 Company Staff

    James will supervise everything himself. However, he will hire the following people:

    • 1 Co-Manager to manage the overall operations of the restaurant
    • 6 Chefs to prepare the menu
    • 7 Waiters to serve the customers
    • 1 Cashier to receive cash from the people
    • 1 Accountant to maintain financial records
    • 2 Sales Executives responsible for marketing and advertising of the restaurant
    • 1 IT Expert/ Web Developer to maintain the company’s social sites and website
    • 3 Cleaners to clean the dishes and other facilities at the restaurant
    • 2 Drivers to provide home delivery

    7.2 Average Salary of Employees

     Personnel Plan      
    Year 1 Year 2 Year 3
    Co-Manager $20,000 $22,000 $24,200
    Chefs $34,000 $37,400 $41,140
    Waiters $16,000 $17,600 $19,360
    Cashier $36,000 $39,600 $43,560
    Accountant $28,000 $30,800 $33,880
    Sales Executive $26,000 $28,600 $31,460
    IT Expert/ Web Developer $14,000 $15,400 $16,940
    Cleaners $15,000 $16,500 $18,150
    Drivers $10,000 $11,000 $12,100
    Total Salaries $199,000 $218,900 $240,790

    Financial Plan

    Financial planning is the last and most important part of a business plan. In this, you should identify if you can manage your startup within your investment or if you have to take a loan. Remember, financial planning is not just about starting a business. In this, you also have to include the forecasted financial details when you start running your business. You should have a plan to set your prices in a way that helps you gain customers, manage losses, employees’ salaries and business expenses.

    In this coffee house business plan pdf we are providing the financial plan of James’ Coffee Hub. If you need to make a business plan for a coffee house, you can download the documents free of cost.

    8.1 Important Assumptions

     General Assumptions      
    Year 1 Year 2 Year 3
    Plan Month 1 2 3
    Current Interest Rate 8.17% 8.25% 8.34%
    Long-term Interest Rate 8.33% 8.51% 8.79%
    Tax Rate 24.09% 25.11% 26.73%
    Other 0 0 0

    8.2 Brake-even Analysis

    Brake-even Analysis - Coffehouse Business Plan

     Brake-Even Analysis  
    Monthly Units Break-even 5293
    Monthly Revenue Break-even $131,800
    Assumptions:
    Average Per-Unit Revenue $237.00
    Average Per-Unit Variable Cost $0.64
    Estimated Monthly Fixed Cost $162,300

    8.3 Projected Profit and Loss

     Pro Forma Profit And Loss      
    Year 1 Year 2 Year 3
    Sales $6,257,000 $7,693,607 $9,460,059
    Direct Cost of Sales $5,742,000 $6,788,240 $8,077,560
    Other $0 $0 $0
    TOTAL COST OF SALES $5,742,000 $6,788,240 $8,077,560
    Gross Margin $515,000 $905,367 $1,382,499
    Gross Margin % 8.23% 11.77% 14.61%
    Expenses
    Payroll $0 $0 $0
    Sales and Marketing and Other Expenses $140,000 $143,000 $146,000
    Depreciation $2,200 $2,340 $2,500
    Leased Equipment $0 $0 $0
    Utilities $3,200 $3,490 $3,800
    Insurance $1,900 $2,000 $2,200
    Rent $3,400 $3,600 $3,800
    Payroll Taxes $34,000 $37,000 $41,000
    Other $0 $0 $0
    Total Operating Expenses $184,700 $191,430 $199,300
    Profit Before Interest and Taxes $330,300 $713,937 $1,183,199
    EBITDA $330,300 $713,937 $1,183,199
    Interest Expense $0 $0 $0
    Taxes Incurred $66,060 $142,787 $236,640
    Net Profit $264,240 $571,150 $946,559
    Net Profit/Sales 4.22% 7.42% 10.01%

    8.3.1 Profit Monthly

    Profit Monthly - Coffehouse Business Plan

    8.3.2 Profit Yearly

    Profit Yearly - Coffehouse Business Plan

    8.3.3 Gross Margin Monthly

    Gross Margin Monthly - Coffehouse Business Plan

     

    8.3.4 Gross Margin Yearly

    Gross Margin Yearly - Coffehouse Business Plan

    8.4 Projected Cash Flow

    Projected Cash Flow - Coffehouse Business Plan

     Pro Forma Cash Flow      
    Cash Received Year 1 Year 2 Year 3
    Cash from Operations
    Cash Sales $49,000 $52,920 $57,154
    Cash from Receivables $13,000 $14,040 $15,163
    SUBTOTAL CASH FROM OPERATIONS $62,000 $67,580 $72,986
    Additional Cash Received
    Sales Tax, VAT, HST/GST Received $0 $0 $0
    New Current Borrowing $0 $0 $0
    New Other Liabilities (interest-free) $0 $0 $0
    New Long-term Liabilities $0 $0 $0
    Sales of Other Current Assets $0 $0 $0
    Sales of Long-term Assets $0 $0 $0
    New Investment Received $0 $0 $0
    SUBTOTAL CASH RECEIVED $61,700 $65,700 $70,300
    Expenditures Year 1 Year 2 Year 3
    Expenditures from Operations
    Cash Spending $36,000 $39,000 $43,000
    Bill Payments $16,000 $18,000 $21,000
    SUBTOTAL SPENT ON OPERATIONS $52,000 $57,000 $64,000
    Additional Cash Spent
    Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
    Principal Repayment of Current Borrowing $0 $0 $0
    Other Liabilities Principal Repayment $0 $0 $0
    Long-term Liabilities Principal Repayment $0 $0 $0
    Purchase Other Current Assets $0 $0 $0
    Purchase Long-term Assets $0 $0 $0
    Dividends $0 $0 $0
    SUBTOTAL CASH SPENT $52,000 $56,160 $60,653
    Net Cash Flow $12,600 $15,300 $18,400
    Cash Balance $27,000 $29,000 $33,000

     

    8.5 Projected Balance Sheet

     Pro Forma Balance Sheet      
    Assets Year 1 Year 2 Year 3
    Current Assets
    Cash $291,900 $326,928 $359,621
    Accounts Receivable $25,500 $28,560 $32,101
    Inventory $4,700 $4,900 $5,488
    Other Current Assets $1,000 $1,000 $1,000
    TOTAL CURRENT ASSETS $302,000 $338,240 $380,182
    Long-term Assets
    Long-term Assets $10,000 $10,000 $10,000
    Accumulated Depreciation $16,500 $18,480 $20,790
    TOTAL LONG-TERM ASSETS $23,000 $25,760 $28,980
    TOTAL ASSETS $314,000 $351,680 $395,640
    Liabilities and Capital Year 4 Year 5 Year 6
    Current Liabilities
    Accounts Payable $13,000 $14,560 $16,365
    Current Borrowing $0 $0 $0
    Other Current Liabilities $0 $0 $0
    SUBTOTAL CURRENT LIABILITIES $10,800 $12,096 $13,596
    Long-term Liabilities $0 $0 $0
    TOTAL LIABILITIES $11,200 $12,544 $14,099
    Paid-in Capital $28,000 $29,000 $30,000
    Retained Earnings $58,000 $63,220 $69,542
    Earnings $175,000 $190,750 $209,825
    TOTAL CAPITAL $293,700 $320,133 $352,146
    TOTAL LIABILITIES AND CAPITAL $304,900 $351,680 $395,640
    Net Worth $298,400 $325,256 $357,782

    8.6 Business Ratios

     Ratio Analysis        
    Year 1 Year 2 Year 3 INDUSTRY PROFILE
    Sales Growth 7.02% 7.78% 8.62% 3.00%
    Percent of Total Assets
    Accounts Receivable 9.17% 10.16% 11.26% 9.80%
    Inventory 5.74% 6.36% 7.05% 9.90%
    Other Current Assets 2.02% 2.24% 2.48% 2.40%
    Total Current Assets 150.00% 151.00% 153.00% 158.00%
    Long-term Assets 11.58% 11.71% 11.94% 12.00%
    TOTAL ASSETS 100.00% 100.00% 100.00% 100.00%
    Current Liabilities 4.72% 4.76% 4.80% 4.34%
    Long-term Liabilities 0.00% 0.00% 0.00% 0.00%
    Total Liabilities 7.26% 7.32% 7.39% 7.38%
    NET WORTH 103.98% 104.81% 105.78% 110.00%
    Percent of Sales
    Sales 100.00% 100.00% 100.00% 100.00%
    Gross Margin 97.04% 99.66% 102.45% 99.00%
    Selling, General & Administrative Expenses 94.18% 96.72% 99.43% 97.80%
    Advertising Expenses 1.67% 1.72% 1.76% 1.40%
    Profit Before Interest and Taxes 41.18% 42.29% 43.48% 33.90%
    Main Ratios
    Current 37.2 38.4 39.02 32
    Quick 32.5 33.7 34.8 33
    Total Debt to Total Assets 0.25% 0.21% 0.18% 0.40%
    Pre-tax Return on Net Worth 77.13% 80.99% 85.04% 75.00%
    Pre-tax Return on Assets 92.30% 96.92% 101.76% 111.30%
    Additional Ratios Year 1 Year 2 Year 3
    Net Profit Margin 33.38% 34.41% 35.48% N.A.
    Return on Equity 57.67% 59.46% 61.30% N.A.
    Activity Ratios
    Accounts Receivable Turnover 7.7 7.8 7.8 N.A.
    Collection Days 100 100 100 N.A.
    Inventory Turnover 33.02 34.671 35.98 N.A.
    Accounts Payable Turnover 16.07 16.29 16.42 N.A.
    Payment Days 27 27 27 N.A.
    Total Asset Turnover 2.6 2.66 2.71 N.A.
    Debt Ratios
    Debt to Net Worth -0.03 -0.03 -0.05 N.A.
    Current Liab. to Liab. 1 1 1 N.A.
    Liquidity Ratios
    Net Working Capital $239,800 $253,229 $267,410 N.A.
    Interest Coverage 0 0 0 N.A.
    Additional Ratios
    Assets to Sales 0.87 0.9 0.93 N.A.
    Current Debt/Total Assets 1% 1% 0% N.A.
    Acid Test 27.9 28.9 31.02 N.A.
    Sales/Net Worth 2.1 2.2 2.2 N.A.
    Dividend Payout 0 0 0 N.A.

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