Share:
Table of Content
Do you want to start social media marketing management business?
Are you planning to start a social media management business? It’s one of the businesses which require very little investment but still yield attractive returns. To make your venture a success, you must carefully plan each and every aspect of your social media marketing management business plan. Writing a social media business plan can help you a lot in this regard.
A social media marketing management business plan will guide you throughout every phase of your startup, making things as easier as possible for you. To help make one for yourself, we are providing a sample social media marketing management business plan startup, named Rexes Consultants.
Executive Summary
Before you think about how to start a social media management business, you must create a detailed social media marketing management business plan. It will not only guide you in the initial phases of your startup but will also help you later on. You can also consult this social media management company business plan so as to get an idea.
2.1 The Business
Rexes Consultants is a social media management company based in Austin, Texas. The company will provide wide-ranging services for all major platforms including but not limited to Facebook, Instagram, Twitter, Pinterest, and YouTube.
2.2 Management
Rexes Consultants is owned by Natalie Gordon, a digital marketing guru. Natalie will hire an experienced social media team comprising of graphic designers, SEO specialists, and content writers. She will also work with freelance service providers located around the world.
2.3 Customers
Rexes Consultants will provide social media management services to businesses located around the world, ranging from small startups to multinational corporates.
2.4 Business Target
Our target is to become one of the top social media management group with the next 2-3 years. We also aim to achieve the net profit social media marketing management business plan margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and so on every year.
Company Summary
3.1 Company Owner
Rexes Consultants is owned by Natalie Gordon, a digital marketing guru. After completing her Bachelors in Digital Advertising, Natalie worked with several marketing giants for more than 10 years. She served in a variety of positions ranging from technical to managerial.
3.2 Why the Business is being started
Natalie is a well-known figure in the world of marketing and is famous for designing innovative social media marketing business strategies. Her passion for digital marketing plan is what led her to start her own business. Being highly experienced in this field, she knows how to start a social media management company and make it a success.
3.3 How the Business will be started
Rexes Consultants will be located in Austin, Texas. A working space which was previously in use by a Web Hosting firm will be acquired on lease. It will serve as our company headquarter, though our team will also be working remotely. Natalie will hire an experienced social media team, and will also work with freelance service providers around the world.
In order to start a social media management business, the company will be procuring the best ISP in the city along with computers, servers, peripherals, and other necessary devices. The startup summary, as highlighted by our social media consulting business plan is as follows:
The detailed startup requirements are given below:
| Start-up Expenses | ||
| Legal | $55 300 | |
| Consultants | $0 | |
| Insurance | $32 750 | |
| Rent | $32 500 | |
| Research and Development | $32 750 | |
| Expensed Equipment | $32 750 | |
| Signs | $1 250 | |
| TOTAL START-UP EXPENSES | $187 300 | |
| Start-up Assets | $220 875 | |
| Cash Required | $332 500 | |
| Start-up Inventory | $32 625 | |
| Other Current Assets | $232 500 | |
| Long-term Assets | $235 000 | |
| TOTAL ASSETS | $121 875 | |
| Total Requirements | $245 000 | |
| START-UP FUNDING | ||
| START-UP FUNDING | $273 125 | |
| Start-up Expenses to Fund | $151 875 | |
| Start-up Assets to Fund | $123 000 | |
| TOTAL FUNDING REQUIRED | $0 | |
| Assets | $23 125 | |
| Non-cash Assets from Start-up | $18 750 | |
| Cash Requirements from Start-up | $0 | |
| Additional Cash Raised | $18 750 | |
| Cash Balance on Starting Date | $21 875 | |
| TOTAL ASSETS | $373 125 | |
| Liabilities and Capital | $0 | |
| Liabilities | $0 | |
| Current Borrowing | $0 | |
| Long-term Liabilities | $0 | |
| Accounts Payable (Outstanding Bills) | $0 | |
| Other Current Liabilities (interest-free) | $0 | |
| TOTAL LIABILITIES | $0 | |
| Capital | $620 125 | |
| Planned Investment | $620 125 | |
| Investor 1 | $0 | |
| Investor 2 | $0 | |
| Other | $0 | |
| Additional Investment Requirement | $0 | |
| TOTAL PLANNED INVESTMENT | $620 125 | |
| Loss at Start-up (Start-up Expenses) | $313 125 | |
| TOTAL CAPITAL | $251 875 | |
| TOTAL CAPITAL AND LIABILITIES | $251 875 | |
| Total Funding | $255 000 | |
Products
Rexes Consultants will provide wide-ranging social media management services for all major platforms including but not limited to Facebook, Instagram, Twitter, Pinterest, and YouTube. Our primary services, as highlighted by our social media consultant business plan, are as follows:
- Advertising and branding services
- Marketing consultation and advisory services
- Blogging and specialty services
- Social media profile management services
Marketing Analysis of Social Media Marketing Management Business
Marketing analysis of your startup is an important part of your social media marketing management business plan as it indicates who your future customers will be and how you can attract them toward you. Owing to its nature, analysis of the marketing should be done well before you think about how to start a SMM business.
If you need help with marketing analysis of your own startup, you can take help from various SMM social media marketing management business plan template samples available online or you can consult this business plan for a social media management company. In case you need more help, you can always seek marketing experts for the purpose.
5.1 Market Trends
According to IBISWorld, the US advertising industry generates revenue of more than $54.5 billion annually. A major part of this astronomical amount is contributed by the social media advertising industry. That’s why any business in this niche can prove extremely beneficial for you, provided that you plan and execute it effectively.
5.2 Marketing Segmentation
Rexes Consultants will provide social media management services to businesses located around the world. We will be serving companies ranging from small startups to multinational corporates. Our potential customers are divided into the following target groups.
The detailed marketing segmentation of our target audience is as follows:
5.2.1 Businesses
The primary category of our customers will be the owners of both small and large businesses located across the globe. We will manage their social media profiles across all platforms such as their Facebook, Instagram, Twitter, Pinterest, and YouTube accounts. Our aim will be to provide excellent user interaction intended to boost sales and help these businesses grow.
5.2.2 Institutions & Organizations
Our second target group will comprise of various institutions and organizations located around the world. We will provide social media management services to both public and private sector organizations such as schools, colleges and universities, political parties, sports organizations, and non-profit organizations.
5.2.3 Media & Celebrities
Our third target group will be media groups such as magazines, newspapers, and digital media outlets. We will also manage the social media accounts of all kinds of celebrities including but not limited to actors, sportspersons, and politicians.
Our detailed marketing segmentation is as follows:
| Market Analysis | |||||||
| Potential Customers | Growth | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | CAGR |
| Businesses | 48% | 22 334 | 32 344 | 43 665 | 52 544 | 66 432 | 10,00% |
| Institutions & Organizations | 32% | 12 867 | 14 433 | 15 999 | 17 565 | 19 131 | 15,32% |
| Media & Celebrities | 20% | 11 433 | 13 344 | 16 553 | 18 745 | 20 545 | 13,43% |
| Total | 100% | 46 634 | 60 121 | 76 217 | 88 854 | 106 108 | 9,54% |
5.3 Business Target
We aim to become one of the top social media management group with the next 2-3 years. Our other business targets are as follows:
- To balance the initial cost of the startup with earned profits by the end of the first year
- To achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and so on increasing it every year
5.4 Product Pricing
After considering the market demands, we will be charging almost the same prices as charged by our leading competitors. But we will be offering several discounts to introduce our services.
Strategy
After you have identified your target audience, the next step is to attract them towards you and convert them into your loyal customers. It can only be achieved using a brilliant sales strategy.
If you are looking to start your own venture, you can take help from this social media marketing management business plan or you can also consult any other social media management business plan pdf available online.
6.1 Competitive Analysis
Social media is undoubtedly the face of any business. No matter how good a business is, costumers judge it from its social media content as well as the number of its social media followers. Moreover, it is also very important for all business, irrespective of their size and nature, to properly respond to the queries and complaints of their customers on social media in a timely manner. It won’t be wrong to say that the success of any business now greatly depends on how it manages its social media profiles.
Considering the importance of social media management, businesses are now paying more and more attention to it. That’s why numerous social media management companies exist today, creating a severe competition for us. However, we will soon outpace them by providing exceptional services at affordable prices. Besides quality services, our seamless communication will also be another competitive advantage. We will be available 24/7 to facilitate our clients from different time zones.
6.2 Sales Strategy
Here is how we will be converting our target audience into our customers.
- We will advertise our services through all platforms, especially by social media
- We will offer a 20% discount on our services for the first three months of our launch
- We will ensure our website traffic converts into our customers by making it appealing to them
- We will introduce ourselves by sending brochures and introductory letters to businesses and organizations
6.3 Sales Monthly
6.4 Sales Yearly
6.5 Sales Forecast
| Sales Forecast | |||
| Unit Sales | Year 1 | Year 2 | Year 3 |
| Advertising and branding services | 1 887 030 | 2 680 320 | 2 588 240 |
| Marketing consultation and advisory services | 802 370 | 815 430 | 823 540 |
| Blogging and specialty services | 539 320 | 770230 | 1 002 310 |
| Social media profile management services | 265 450 | 322 390 | 393 320 |
| TOTAL UNIT SALES | 3 494 170 | 4 588 370 | 4 807 410 |
| Unit Prices | Year 1 | Year 2 | Year 3 |
| Advertising and branding services | $140,00 | $150,00 | $160,00 |
| Marketing consultation and advisory services | $600,00 | $800,00 | $1 000,00 |
| Blogging and specialty services | $700,00 | $800,00 | $900,00 |
| Social media profile management services | $650,00 | $750,00 | $850,00 |
| Sales | |||
| Advertising and branding services | $2 149 800 | $2 784 000 | $3 383 200 |
| Marketing consultation and advisory services | $120 050 | $194 500 | $268 500 |
| Blogging and specialty services | $50 110 | $71 600 | $93 000 |
| Social media profile management services | $139 350 | $194 600 | $249 850 |
| TOTAL SALES | |||
| Direct Unit Costs | Year 1 | Year 2 | Year 3 |
| Advertising and branding services | $0,70 | $0,80 | $0,90 |
| Marketing consultation and advisory services | $0,40 | $0,45 | $0,50 |
| Blogging and specialty services | $0,30 | $0,35 | $0,40 |
| Social media profile management services | $3,00 | $3,50 | $4,00 |
| Direct Cost of Sales | |||
| Advertising and branding services | $989 300 | $1 839 000 | $2 679 700 |
| Marketing consultation and advisory services | $66 600 | $119 900 | $173 200 |
| Blogging and specialty services | $17 900 | $35 000 | $52 100 |
| Social media profile management services | $19 400 | $67 600 | $115 800 |
| Subtotal Direct Cost of Sales | $1 294 100 | $1 699 400 | $2 104 700 |
Personnel plan
You will need to hire a highly trained staff for starting a social media marketing management business plan due to the intensity of competition in this niche. It must be done before you think other aspects of how to set up a social media management business so that you can train them adequately.
7.1 Company Staff
Natalie will manage the business herself and will be hiring following people on a contract basis.
- 1 Accountant to handle finances
- 1 Receptionist to attend to customers in Austin’s main office
- 4 Graphic Artists to handle all designing work
- 2 SEO Specialists for search engine optimization
- 2 Content writers to create engaging social media content
- 2 Assistants to respond to users
The company will also acquire freelance services if need be.
7.2 Average Salary of Employees
| Personnel Plan | |||
| Year 1 | Year 2 | Year 3 | |
| Accountant | $85 000 | $95 000 | $105 000 |
| Receptionist | $50 000 | $55 000 | $60 000 |
| Graphic Artists | $187 000 | $194 000 | $201 000 |
| SEO Specialists | $150 000 | $155 000 | $165 000 |
| Content Writers | $145 000 | $152 000 | $159 000 |
| Assistants | $85 000 | $95 000 | $105 000 |
| Total Salaries | $295 000 | $307 000 | $324 000 |
Financial Plan
The success plan of a business heavily depends on its financial plan because it helps you take all major decisions about your startup. A good financial plan must include all expenses of your startup as well as the forecasted profits so that you can know the growth rate of your business.
If you want to make a financial plan of your social media marketing strategies in business plan management, it is better for you to seek help from financial experts. They can make an accurate plan which will go a long way in guiding you through your major decisions.
8.1 Important Assumptions
| General Assumptions | |||
| Year 1 | Year 2 | Year 3 | |
| Plan Month | 1 | 2 | 3 |
| Current Interest Rate | 10,00% | 11,00% | 12,00% |
| Long-term Interest Rate | 10,00% | 10,00% | 10,00% |
| Tax Rate | 26,42% | 27,76% | 28,12% |
| Other | 0 | 0 | 0 |
8.2 Brake-even Analysis
| Brake-Even Analysis | ||
| Monthly Units Break-even | 5530 | |
| Monthly Revenue Break-even | $159 740 | |
| Assumptions: | ||
| Average Per-Unit Revenue | $260,87 | |
| Average Per-Unit Variable Cost | $0,89 | |
| Estimated Monthly Fixed Cost | $196 410 | |
8.3 Projected Profit and Loss
| Pro Forma Profit And Loss | |||
| Year 1 | Year 2 | Year 3 | |
| Sales | $309 069 | $385 934 | $462 799 |
| Direct Cost of Sales | $15 100 | $19 153 | $23 206 |
| Other | $0 | $0 | $0 |
| TOTAL COST OF SALES | $15 100 | $19 153 | $23 206 |
| Gross Margin | $293 969 | $366 781 | $439 593 |
| Gross Margin % | 94,98% | 94,72% | 94,46% |
| Expenses | |||
| Payroll | $138 036 | $162 898 | $187 760 |
| Sales and Marketing and Other Expenses | $1 850 | $2 000 | $2 150 |
| Depreciation | $2 070 | $2 070 | $2 070 |
| Leased Equipment | $0 | $0 | $0 |
| Utilities | $4 000 | $4 250 | $4 500 |
| Insurance | $1 800 | $1 800 | $1 800 |
| Rent | $6 500 | $7 000 | $7 500 |
| Payroll Taxes | $34 510 | $40 726 | $46 942 |
| Other | $0 | $0 | $0 |
| Total Operating Expenses | $188 766 | $220 744 | $252 722 |
| Profit Before Interest and Taxes | $105 205 | $146 040 | $186 875 |
| EBITDA | $107 275 | $148 110 | $188 945 |
| Interest Expense | $0 | $0 | $0 |
| Taxes Incurred | $26 838 | $37 315 | $47 792 |
| Net Profit | $78 367 | $108 725 | $139 083 |
| Net Profit/Sales | 30,00% | 39,32% | 48,64% |
8.3.1 Profit Monthly
8.3.2 Profit Yearly
8.3.3 Gross Margin Monthly
8.3.4 Gross Margin Yearly
8.4 Projected Cash Flow
| Pro Forma Cash Flow | |||
| Cash Received | Year 1 | Year 2 | Year 3 |
| Cash from Operations | |||
| Cash Sales | $40 124 | $45 046 | $50 068 |
| Cash from Receivables | $7 023 | $8 610 | $9 297 |
| SUBTOTAL CASH FROM OPERATIONS | $47 143 | $53 651 | $59 359 |
| Additional Cash Received | |||
| Sales Tax, VAT, HST/GST Received | $0 | $0 | $0 |
| New Current Borrowing | $0 | $0 | $0 |
| New Other Liabilities (interest-free) | $0 | $0 | $0 |
| New Long-term Liabilities | $0 | $0 | $0 |
| Sales of Other Current Assets | $0 | $0 | $0 |
| Sales of Long-term Assets | $0 | $0 | $0 |
| New Investment Received | $0 | $0 | $0 |
| SUBTOTAL CASH RECEIVED | $47 143 | $53 651 | $55 359 |
| Expenditures | Year 1 | Year 2 | Year 3 |
| Expenditures from Operations | |||
| Cash Spending | $21 647 | $24 204 | $26 951 |
| Bill Payments | $13 539 | $15 385 | $170 631 |
| SUBTOTAL SPENT ON OPERATIONS | $35 296 | $39 549 | $43 582 |
| Additional Cash Spent | |||
| Sales Tax, VAT, HST/GST Paid Out | $0 | $0 | $0 |
| Principal Repayment of Current Borrowing | $0 | $0 | $0 |
| Other Liabilities Principal Repayment | $0 | $0 | $0 |
| Long-term Liabilities Principal Repayment | $0 | $0 | $0 |
| Purchase Other Current Assets | $0 | $0 | $0 |
| Purchase Long-term Assets | $0 | $0 | $0 |
| Dividends | $0 | $0 | $0 |
| SUBTOTAL CASH SPENT | $35 296 | $35 489 | $43 882 |
| Net Cash Flow | $11 551 | $13 167 | $15 683 |
| Cash Balance | $21 823 | $22 381 | $28 239 |
8.5 Projected Balance Sheet
| Pro Forma Balance Sheet | |||
| Assets | Year 1 | Year 2 | Year 3 |
| Current Assets | |||
| Cash | $184 666 | $218 525 | $252 384 |
| Accounts Receivable | $12 613 | $14 493 | $16 373 |
| Inventory | $2 980 | $3 450 | $3 920 |
| Other Current Assets | $1 000 | $1 000 | $1 000 |
| TOTAL CURRENT ASSETS | $201 259 | $237 468 | $273 677 |
| Long-term Assets | |||
| Long-term Assets | $10 000 | $10 000 | $10 000 |
| Accumulated Depreciation | $12 420 | $14 490 | $16 560 |
| TOTAL LONG-TERM ASSETS | $980 | $610 | $240 |
| TOTAL ASSETS | $198 839 | $232 978 | $267 117 |
| Liabilities and Capital | Year 1 | Year 2 | Year 3 |
| Current Liabilities | |||
| Accounts Payable | $9 482 | $10 792 | $12 102 |
| Current Borrowing | $0 | $0 | $0 |
| Other Current Liabilities | $0 | $0 | $0 |
| SUBTOTAL CURRENT LIABILITIES | $9 482 | $10 792 | $12 102 |
| Long-term Liabilities | $0 | $0 | $0 |
| TOTAL LIABILITIES | $9 482 | $10 792 | $12 102 |
| Paid-in Capital | $30 000 | $30 000 | $30 000 |
| Retained Earnings | $48 651 | $72 636 | $96 621 |
| Earnings | $100 709 | $119 555 | $138 401 |
| TOTAL CAPITAL | $189 360 | $222 190 | $255 020 |
| TOTAL LIABILITIES AND CAPITAL | $198 839 | $232 978 | $267 117 |
| Net Worth | $182 060 | $226 240 | $270 420 |
8.6 Business Ratios
| Ratio Analysis | ||||
| Year 1 | Year 2 | Year 3 | INDUSTRY PROFILE | |
| Sales Growth | 4,35% | 30,82% | 63,29% | 4,00% |
| Percent of Total Assets | ||||
| Accounts Receivable | 5,61% | 4,71% | 3,81% | 9,70% |
| Inventory | 1,85% | 1,82% | 1,79% | 9,80% |
| Other Current Assets | 1,75% | 2,02% | 2,29% | 27,40% |
| Total Current Assets | 138,53% | 150,99% | 163,45% | 54,60% |
| Long-term Assets | -9,47% | -21,01% | -32,55% | 58,40% |
| TOTAL ASSETS | 100,00% | 100,00% | 100,00% | 100,00% |
| Current Liabilities | 4,68% | 3,04% | 2,76% | 27,30% |
| Long-term Liabilities | 0,00% | 0,00% | 0,00% | 25,80% |
| Total Liabilities | 4,68% | 3,04% | 2,76% | 54,10% |
| NET WORTH | 99,32% | 101,04% | 102,76% | 44,90% |
| Percent of Sales | ||||
| Sales | 100,00% | 100,00% | 100,00% | 100,00% |
| Gross Margin | 94,18% | 93,85% | 93,52% | 0,00% |
| Selling, General & Administrative Expenses | 74,29% | 71,83% | 69,37% | 65,20% |
| Advertising Expenses | 2,06% | 1,11% | 0,28% | 1,40% |
| Profit Before Interest and Taxes | 26,47% | 29,30% | 32,13% | 2,86% |
| Main Ratios | ||||
| Current | 25,86 | 29,39 | 32,92 | 1,63 |
| Quick | 25,4 | 28,88 | 32,36 | 0,84 |
| Total Debt to Total Assets | 2,68% | 1,04% | 0,76% | 67,10% |
| Pre-tax Return on Net Worth | 66,83% | 71,26% | 75,69% | 4,40% |
| Pre-tax Return on Assets | 64,88% | 69,75% | 74,62% | 9,00% |
| Additional Ratios | Year 1 | Year 2 | Year 3 | |
| Net Profit Margin | 19,20% | 21,16% | 23,12% | N.A. |
| Return on Equity | 47,79% | 50,53% | 53,27% | N.A. |
| Activity Ratios | ||||
| Accounts Receivable Turnover | 4,56 | 4,56 | 4,56 | N.A. |
| Collection Days | 92 | 99 | 106 | N.A. |
| Inventory Turnover | 19,7 | 22,55 | 25,4 | N.A. |
| Accounts Payable Turnover | 14,17 | 14,67 | 15,17 | N.A. |
| Payment Days | 27 | 27 | 27 | N.A. |
| Total Asset Turnover | 1,84 | 1,55 | 1,26 | N.A. |
| Debt Ratios | ||||
| Debt to Net Worth | 0 | -0,02 | -0,04 | N.A. |
| Current Liab. to Liab. | 1 | 1 | 1 | N.A. |
| Liquidity Ratios | ||||
| Net Working Capital | $120 943 | $140 664 | $160 385 | N.A. |
| Interest Coverage | 0 | 0 | 0 | N.A. |
| Additional Ratios | ||||
| Assets to Sales | 0,45 | 0,48 | 0,51 | N.A. |
| Current Debt/Total Assets | 4% | 3% | 2% | N.A. |
| Acid Test | 23,66 | 27,01 | 30,36 | N.A. |
| Sales/Net Worth | 1,68 | 1,29 | 0,9 | N.A. |
| Dividend Payout | 0 | 0 | 0 | N.A. |
Download Social Media Marketing Management Business Plan Sample in pdf
OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.
