Do you want to start donut shop business?
Are you planning on starting a donut shop? This is an excellent idea as donut is a common snack that is widely consumed across the entire world. Donuts are the most common snacks and people love them for their great taste. As a result, the donut shop industry is a thriving industry with great potential of good returns. According to statistics, the donut shop industry in U.S. commands an annual revenue of $15 billion. The level of investment group for business plan varies according to the size and infrastructure, but you can be sure to quickly and fully recover your initial startup capital.
Executive Summary
2.1 The Business
The donut shop will be registered under the name Tasty Donut Shop, and will be located in Chinatown, Chicago- Illinois. The donut shop will be owned by John Donald who is an experienced pastry chef.
2.2 Management Team
John Donald who is the owner of the donut shop is an experienced Pastry Chef who was worked in the food service industry for more than twenty years. Before opening a donut shop, John has worked for numerous top-rated hospitality brands across the United States.
2.3 Customer Focus
Tasty Donut Shop intends to set up in a busy strategic location and offer customers various types of donuts and pastries. Customers will be drawn from various social, religious and cultural backgrounds.
2.4 Business Target
Tasty Donut Shop intends to offer unique and mouthwatering donuts which are appealing to customers looking for a donut shop that satisfies their taste buds.
Company Summary
3.1 Company Owner
John Donald is an experienced and award winning pastry chef who has had an incredibly successful career. John has worked in major international hotels and popular US chain of restaurants throughout his career.
3.2 Aim of Starting the Business
After having attained major career achievements, John considered starting a mini donut business as he has always wanted to extend his skills into entrepreneurship. With his immense experience, he knew he would adequately address market needs.
3.3 How the Business will be Started
As an experienced pastry chef, Donald understands the technical aspects associated with starting a donut shop business. For the financial roadmap, he has engaged the services of finance experts to come up with a detailed financial plan. The following is a financial analysis for Tasty Donut Shop.
| Start-up Expenses | |
| Legal | $5,000 |
| Consultants | $3,000 |
| Insurance | $14,000 |
| Rent | $20,000 |
| Research and Development | $10,000 |
| Expensed Equipment | $12,000 |
| Signs | $4,000 |
| TOTAL START-UP EXPENSES | $68,000 |
| Start-up Assets | $0 |
| Cash Required | $120,000 |
| Start-up Inventory | $30,000 |
| Other Current Assets | $15,000 |
| Long-term Assets | $8,000 |
| TOTAL ASSETS | $22,000 |
| Total Requirements | $20,000 |
| START-UP FUNDING | $0 |
| START-UP FUNDING | $100,000 |
| Start-up Expenses to Fund | $30,000 |
| Start-up Assets to Fund | $24,000 |
| TOTAL FUNDING REQUIRED | $0 |
| Assets | $20,000 |
| Non-cash Assets from Start-up | $12,000 |
| Cash Requirements from Start-up | $0 |
| Additional Cash Raised | $50,000 |
| Cash Balance on Starting Date | $20,000 |
| TOTAL ASSETS | $0 |
| Liabilities and Capital | $0 |
| Liabilities | $0 |
| Current Borrowing | $0 |
| Long-term Liabilities | $0 |
| Accounts Payable (Outstanding Bills) | $0 |
| Other Current Liabilities (interest-free) | $0 |
| TOTAL LIABILITIES | $0 |
| Capital | $0 |
| Planned Investment | $0 |
| Investor 1 | $10,000 |
| Investor 2 | $15,000 |
| Other | $0 |
| Additional Investment Requirement | $0 |
| TOTAL PLANNED INVESTMENT | $110,000 |
| Loss at Start-up (Start-up Expenses) | $50,000 |
| TOTAL CAPITAL | $40,000 |
| TOTAL CAPITAL AND LIABILITIES | $30,000 |
| Total Funding | $220,000 |
Services for Customers
Tasty Donut Shop is keen to uniquely approach the market and provide tasty snacks that will charm various types of customers. As part of how to start a donut business, the donut shop will offer the following services.
- Sell different types of tasty donuts and pastries made from a rich menu selection
- Offer different types of soft drinks such as soda, bottled water, milkshake and smoothies
- Offer freshly brewed coffee and teas
- Sell assorted snacks i.e. burgers and sandwiches as well as other mouthwatering desserts.
Marketing Analysis of Donut Shop Business
For Tasty Donut shop to succeed in the market, a comprehensive market analysis was done to identify what areas of the donut shop business plan need to be focused on to reach out to potential customers. In this business plan, the donut business has come up with a strategy it intends to use to work towards achieving its goals.
Note
Considering the increasing number of people eating donuts, there’s definitely a vibrant market waiting to be tapped.
5.1 Market Segmentation
Everyone loves donuts and for this reason, customer demographics are vast. The donut shop intends to come up with a sustainable marketing plan that will help the business to attract more customers. Chinatown is a popular Chicago neighborhood famous for its unique architecture and a lively dining culture. Being an area with a large population and high pedestrian traffic, this donut coffee shop business plan intends to reach out to the following customers.
5.1.1 Adults
Immigration Business Plan
According to sources, U.S. adults are the highest consumers of donuts and other snacks. Anyone above the age of 18 years is a potential customer. The middle class and upper class working population are greatly attracted to donuts, and hardly a day passes without eating their favorite donuts. For Tasty Donut Shop, this is a lucrative customer segment because working adults have an income and therefore, command a higher purchasing power. The business intends to rely on its creativity and uniqueness in its range of products to offer the best quality donuts and snacks. This will give Tasty Donut Shop a competitive advantage over other donut shops in the vicinity.
5.1.2 Children
Children are major consumers of donuts and constitute a major market segment that Tasty Donut Shop intends to focus on. In this donut shop business plan sample, the business intends to introduce a menu with special kids donuts to attract children to the facility. In addition, the business will regularly be adorned with kids themes and special offers to entice children who cannot resist the allure of delicious donuts.
5.1.3 Students
With a high number of schools and educational institutions within the vicinity, Tasty Donut has a great chance of benefitting from high student populations to improve revenue margins. Special offers targeting students will go a long way in building long lasting relationships with students.
5.1.4 Corporates
Corporates require donuts for various purposes such as office staff parties, product launches and corporate gifts. Chicago is a top business and financial hub with many corporate establishments. Tasty Donut Shop is expected to leverage on the vibrant corporate environment to sell corporate donuts.
| Market Analysis | |||||||||
| Potential Customers | Growth | YEAR 1 | YEAR 2 | YEAR 3 | YEAR 4 | YEAR 5 | CAGR | ||
| Adults | 35% | 30,000 | 34,000 | 38,000 | 42,000 | 46,000 | 10.00% | ||
| Students | 30% | 25,000 | 29,000 | 33,000 | 37,000 | 41,000 | 12.00% | ||
| Corporates | 20% | 20,000 | 24,000 | 28,000 | 32,000 | 36,000 | 9.00% | ||
| Children | 15% | 15,000 | 19,000 | 23,000 | 27,000 | 31,000 | 8.00% | ||
| Total | 100% | 90,000 | 106000 122,000 | 138,000 | 154,000 | 15.00% | |||
5.2 Business Target
Tasty Donut Shop is setting up shop in a strategic location with a many restaurants, coffee shops and snack bars. Chinatown is an area frequented by many people and high pedestrian traffic. Therefore, the strategic location of the donut shop will be of great help in driving more revenue. This start up donut business plan aims to provide direction on how the business will attain its goals.
Initial startup capital has already been set aside and there is hope the donut shop will generate sufficient revenue and profits to recover the initial capital. According to this donut store business plan, Tasty Donut Shop projects 15-20% annual growth in sales for the first three years.
5.3 Product Pricing
Donut pricing has been determined after doing a survey to find out what competitors are charging. The business will rely on a competitive pricing structure that offers customers value for their money.
Strategy
When planning on starting a donut business, it’s wise to come up with a sound business development strategy. John Donald has worked closely with experts to come up with an effective marketing strategy that will propel business growth. The following is a sales strategy for Tasty Donut Shop.
6.1 Competitive Analysis
Tasty Donut Shop is relying on a creative and unique market entry approach to ensure clients get the best quality and tasty snacks. There are many donut shops in Chinatown, Chicago and the business expects tough competition.
6.2 Sales Strategy
For Tasty Donut Shop to realize its set targets, the following strategy has been proposed for how to open a donut shop business and market the new business effectively.
- Create awareness about the donut shop by distributing introductory letters and brochures to targeted customer groups
- Place advertisements in local media channels such as community newspapers, radio and television
- Incorporate digital social media advertising platforms such as Facebook, Twitter and Instagram
- Design a simple but search engine friendly website to establish a strong online presence
- Organize roadshows especially in areas where customers are targeted to promote the new business
- Offer exciting introductory offers and discounts on various types of snacks to attract new customers to the donut shop
- Become a member of local food business local associations to expand the business network and scout for new markets
- List the donut shop on local business directories
- Have a much publicized official welcoming party to advertise the business
6.3 Sales Forecast
Tasty Donut Shop has put in place a business sales strategy to help the business attain its financial goals. Below is a sales forecast for the donut shop.
| Sales Forecast | |||
| Unit Sales | Year 1 | Year 2 | Year 3 |
| Tasty Donuts and pastries | 320,000 | 340,000 | 360,000 |
| Soft drinks and smoothies | 220,000 | 240,000 | 260,000 |
| Coffee and Teas | 120,000 | 140,000 | 160,000 |
| Assorted Snacks | 90,000 | 110,000 | 120,000 |
| TOTAL UNIT SALES | 750,000 | 830,000 | 900,000 |
| Unit Prices | Year 1 | Year 2 | Year 3 |
| Tasty Donuts and pastries | $220.00 | $240.00 | $260.00 |
| Soft drinks and smoothies | $120.00 | $140.00 | $160.00 |
| Coffee and Teas | $90.00 | $110.00 | $130.00 |
| Assorted Snacks | $60.00 | $80.00 | $1,000.00 |
| Sales | |||
| Tasty Donuts and pastries | $210,000 | $230,000 | $260,000 |
| Soft drinks and smoothies | $180,000 | $200,000 | $220,000 |
| Coffee and Teas | $150,000 | $170,000 | $190,000 |
| Assorted Snacks | $100,000 | $120,000 | $140,000 |
| TOTAL SALES | |||
| Direct Unit Costs | Year 1 | Year 2 | Year 3 |
| Tasty Donuts and pastries | $3.00 | $4.00 | $5.00 |
| Soft drinks and smoothies | $2.50 | $3.50 | $4.50 |
| Coffee and Teas | $2.00 | $3.00 | $4.00 |
| Assorted Snacks | $1.50 | $2.50 | $3.50 |
| Direct Cost of Sales | |||
| Tasty Donuts and pastries | $150,000 | $180,000 | $210,000 |
| Soft drinks and smoothies | $130,000 | $160,000 | $190,000 |
| Coffee and Teas | $100,000 | $130,000 | $160,000 |
| Assorted Snacks | $80,000 | $110,000 | $130,000 |
| Subtotal Direct Cost of Sales | $460,000 | $580,000 | $690,000 |
Personnel Plan
Tasty Donut Shop is engaged in providing top-notch products in order to fully meet customer expectations. When planning how to start a donut shop business, a good personnel plan is paramount to effectively handle business operations.
7.1 Personnel Plan
The donut shop is owned by John Donald who will be the Shop Manager for the business. The business has plans to hire the following members of staff to work in various departments.
- Manager
- Assistant Manager
- Two Pastry Chefs
- One Admin and Customer Care Executive
- One Marketing Executive
- One Cashier
- One Cleaner
Successful applicants will be thoroughly trained to familiarize themselves with business procedures.
7.2 Average Staff Salaries
Tasty Donut Shop intends to pay the following average annual salaries for its staff in the first three years since opening.
| Personnel Plan | |||
| Year 1 | Year 2 | Year 3 | |
| Manager | $80,000 | $85,000 | $90,000 |
| Cashier | $32,000 | $36,000 | $40,000 |
| Administrator | $33,000 | $37,000 | $41,000 |
| 1 Sales and Marketing Executive | $36,000 | $40,000 | $45,000 |
| 1 Customer Care Executive | $25,000 | $30,000 | $35,000 |
| 2 Pastry Chefs | $80,000 | $85,000 | $90,000 |
| Cleaner | $20,000 | $25,000 | $30,000 |
| Assitant Manager | $42,000 | $46,000 | $50,000 |
| Total Salaries | $348,000 | $384,000 | $421,000 |
Financial Plan
Tasty Donut Shop has come up with a financial plan that will guide the business to prosperity. John Donald has rollout out how to start a donut shop using his personal savings and funds contributed from two investors. Additionally, a loan will be borrowed to cater for the budget deficit.
Below is key financial data for Tasty Donut Shop.
8.1 Important Assumptions
Financial forecast for Tasty Donut Shop will be based on the following assumptions.
| General Assumptions | |||
| Year 1 | Year 2 | Year 3 | |
| Plan Month | 1 | 2 | 3 |
| Current Interest Rate | 12.00% | 14.00% | 16.00% |
| Long-term Interest Rate | 4.00% | 4.00% | 4.00% |
| Tax Rate | 10.00% | 12.00% | 14.00% |
| Other | 0 | 0 | 0 |
8.2 Brake-even Analysis
Tasty Donut Shop Brake-even Analysis is shown in the graph below.
| Brake-Even Analysis | |
| Monthly Units Break-even | 2500 |
| Monthly Revenue Break-even | $290,000 |
| Assumptions: | |
| Average Per-Unit Revenue | $140.00 |
| Average Per-Unit Variable Cost | $1.00 |
| Estimated Monthly Fixed Cost | $320,000 |
8.3 Projected Profit and Loss
Profit and Loss Information for Tasty Donut Shop computed on an annual and monthly basis is shown below.
| Pro Forma Profit And Loss | |||
| Year 1 | Year 2 | Year 3 | |
| Sales | $300,000 | $340,000 | $380,000 |
| Direct Cost of Sales | $40,000 | $60,000 | $80,000 |
| Other | $0 | $0 | $0 |
| TOTAL COST OF SALES | $340,000 | $400,000 | $460,000 |
| Gross Margin | $410,000 | $430,000 | $460,000 |
| Gross Margin % | 70.00% | 74.00% | 80.00% |
| Expenses | |||
| Payroll | $210,000 | $230,000 | $250,000 |
| Sales and Marketing and Other Expenses | $6,000 | $8,000 | $10,000 |
| Depreciation | $4,000 | $6,000 | $8,000 |
| Leased Equipment | $0 | $0 | $0 |
| Utilities | $4,000 | $6,000 | $8,000 |
| Insurance | $2,000 | $3,000 | $4,000 |
| Rent | $9,000 | $11,000 | $13,000 |
| Payroll Taxes | $34,000 | $38,000 | $40,000 |
| Other | $0 | $0 | $0 |
| Total Operating Expenses | $250,000 | $270,000 | $290,000 |
| Profit Before Interest and Taxes | $40,000 | $60,000 | $80,000 |
| EBITDA | $25,000 | $30,000 | $35,000 |
| Interest Expense | $0 | $0 | $0 |
| Taxes Incurred | $15,000 | $20,000 | $25,000 |
| Net Profit | $80,000 | $100,000 | $120,000 |
| Net Profit/Sales | 35.00% | 45.00% | 60.00% |
8.3.1 Monthly Profit
8.3.2 Yearly Profit
8.3.3 Monthly Gross Margin
8.3.4 Yearly Gross Margin
Profit and Loss Analysis for Tasty Donut Shop is shown below.
8.4 Projected Cash Flow
Below is a summary of pro forma cash flow, subtotal cash received, subtotal cash spent on operations, subtotal cash from operations and subtotal cash spent.
| Pro Forma Cash Flow | |||
| Cash Received | Year 1 | Year 2 | Year 3 |
| Cash from Operations | |||
| Cash Sales | $100,000 | $120,000 | $140,000 |
| Cash from Receivables | $20,000 | $23,000 | $26,000 |
| SUBTOTAL CASH FROM OPERATIONS | $130,000 | $153,000 | $166,000 |
| Additional Cash Received | |||
| Sales Tax, VAT, HST/GST Received | $0 | $0 | $0 |
| New Current Borrowing | $0 | $0 | $0 |
| New Other Liabilities (interest-free) | $0 | $0 | $0 |
| New Long-term Liabilities | $0 | $0 | $0 |
| Sales of Other Current Assets | $0 | $0 | $0 |
| Sales of Long-term Assets | $0 | $0 | $0 |
| New Investment Received | $0 | $0 | $0 |
| SUBTOTAL CASH RECEIVED | $130,000 | $153,000 | $166,000 |
| Expenditures | Year 1 | Year 2 | Year 3 |
| Expenditures from Operations | |||
| Cash Spending | $25,000 | $29,000 | $31,000 |
| Bill Payments | $20,000 | $25,000 | $30,000 |
| SUBTOTAL SPENT ON OPERATIONS | $45,000 | $54,000 | $61,000 |
| Additional Cash Spent | |||
| Sales Tax, VAT, HST/GST Paid Out | $0 | $0 | $0 |
| Principal Repayment of Current Borrowing | $0 | $0 | $0 |
| Other Liabilities Principal Repayment | $0 | $0 | $0 |
| Long-term Liabilities Principal Repayment | $0 | $0 | $0 |
| Purchase Other Current Assets | $0 | $0 | $0 |
| Purchase Long-term Assets | $0 | $0 | $0 |
| Dividends | $0 | $0 | $0 |
| SUBTOTAL CASH SPENT | $45,000 | $54,000 | $61,000 |
| Net Cash Flow | $20,000 | $22,000 | $24,000 |
| Cash Balance | $33,000 | $36,000 | $39,000 |
8.5 Projected Balance Sheet
Below is a Projected Balance Sheet for Tasty Donut Shop that indicates assets, capital, liabilities, long term assets and current liabilities.
| Pro Forma Balance Sheet | |||
| Assets | Year 1 | Year 2 | Year 3 |
| Current Assets | |||
| Cash | $310,000 | $330,000 | $350,000 |
| Accounts Receivable | $13,000 | $11,000 | $16,000 |
| Inventory | $4,000 | $6,000 | $8,000 |
| Other Current Assets | $5,000 | $4,000 | $3,000 |
| TOTAL CURRENT ASSETS | $332,000 | $351,000 | $377,000 |
| Long-term Assets | |||
| Long-term Assets | $9,000 | $11,000 | $14,000 |
| Accumulated Depreciation | $8,000 | $10,000 | $12,000 |
| TOTAL LONG-TERM ASSETS | $4,000 | $4,000 | $4,000 |
| TOTAL ASSETS | $500,000 | $520,000 | $530,000 |
| Liabilities and Capital | Year 1 | Year 2 | Year 3 |
| Current Liabilities | |||
| Accounts Payable | $20,000 | $22,000 | $24,000 |
| Current Borrowing | $0 | $0 | $0 |
| Other Current Liabilities | $0 | $0 | $0 |
| SUBTOTAL CURRENT LIABILITIES | $25,000 | $28,000 | $30,000 |
| Long-term Liabilities | $0 | $0 | $0 |
| TOTAL LIABILITIES | $22,000 | $24,000 | $26,000 |
| Paid-in Capital | $15,000 | $15,000 | $15,000 |
| Retained Earnings | $18,000 | $30,000 | $35,000 |
| Earnings | $80,000 | $110,000 | $140,000 |
| TOTAL CAPITAL | $300,000 | $330,000 | $360,000 |
| TOTAL LIABILITIES AND CAPITAL | $330,000 | $360,000 | $390,000 |
| Net Worth | $420,000 | $440,000 | $460,000 |
8.6 Business Ratios
Tasty Donut Shop Business Net Worth, Ratio Analysis and Business Ratios are shown below.
| Ratio Analysis | ||||
| Year 1 | Year 2 | Year 3 | INDUSTRY PROFILE | |
| Sales Growth | 10.00% | 20.00% | 45.00% | 6.00% |
| Percent of Total Assets | ||||
| Accounts Receivable | 7.00% | 4.00% | 5.00% | 12.00% |
| Inventory | 3,2% | 5.3 | 7.00% | 15.00% |
| Other Current Assets | 1.69% | 3.30% | 4.00% | 33.00% |
| Total Current Assets | 80.00% | 120.40% | 130.00% | 44.00% |
| Long-term Assets | -5.00% | -15.00% | -20.00% | 30.20% |
| TOTAL ASSETS | 100.00% | 100.00% | 100.00% | 100.00% |
| Current Liabilities | 6.00% | 5.00% | 2.30% | 20.00% |
| Long-term Liabilities | 0.00% | 0.00% | 0.00% | 15.00% |
| Total Liabilities | 4.70% | 2.00% | 2.50% | 39.00% |
| NET WORTH | 70.00% | 60.00% | 100.00% | 40.00% |
| Percent of Sales | ||||
| Sales | 100.00% | 100.00% | 100.00% | 100.00% |
| Gross Margin | 50.00% | 68.00% | 55.00% | 1.00% |
| Selling, General & Administrative Expenses | 67.00% | 70.00% | 57.00% | 55.00% |
| Advertising Expenses | 2.40% | 3.00% | 1.59% | 23.00% |
| Profit Before Interest and Taxes | 20.00% | 24.00% | 27.00% | 3.00% |
| Main Ratios | ||||
| Current | 12 | 16 | 20 | 4.2 |
| Quick | 30 | 33 | 39 | 3 |
| Total Debt to Total Assets | 4.10% | 3.00% | 2.70% | 45.00% |
| Pre-tax Return on Net Worth | 100.00% | 110.00% | 120.00% | 5.00% |
| Pre-tax Return on Assets | 55.30% | 60.20% | 62.00% | 7.00% |
| Additional Ratios | Year 1 | Year 2 | Year 3 | |
| Net Profit Margin | 17.00% | 20.40% | 23.23% | N.A. |
| Return on Equity | 60.00% | 67.00% | 73.00% | N.A. |
| Activity Ratios | ||||
| Accounts Receivable Turnover | 5 | 5 | 4 | N.A. |
| Collection Days | 95 | 100 | 105 | N.A. |
| Inventory Turnover | 18 | 22 | 27 | N.A. |
| Accounts Payable Turnover | 10 | 16 | 22 | N.A. |
| Payment Days | 25 | 25 | 25 | N.A. |
| Total Asset Turnover | 4.4 | 3.4 | 2.4 | N.A. |
| Debt Ratios | ||||
| Debt to Net Worth | 0 | -0.08 | -0.04 | N.A. |
| Current Liab. to Liab. | 0 | 0 | 0 | N.A. |
| Liquidity Ratios | ||||
| Net Working Capital | $350,000 | $380,000 | $410,000 | N.A. |
| Interest Coverage | 0 | 0 | 0 | N.A. |
| Additional Ratios | ||||
| Assets to Sales | 2.45 | 3.48 | 4.32 | N.A. |
| Current Debt/Total Assets | 8% | 5% | 2% | N.A. |
| Acid Test | 25 | 28 | 31 | N.A. |
| Sales/Net Worth | 3.4 | 3 | 1.6 | N.A. |
| Dividend Payout | 0 | 0 | 0 | N.A. |
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