Share:
Table of Content
Do you want to start a Private Security business plan?
Security is one of the biggest concerns in the world right now. It has always been important to keep not only valuable items but also information secure and out of the wrong hands. Therefore, there is a significant need for investment in the business plan related to private security firms.
Developing a business plan for a security company involves much more than coming up with a cool slogan. Much like a window cleaning business plan, you will need to learn how to write a business plan for a security company.
Here, we are presenting the business plan for Diamond Phase, a private security firm. You can use this business plan to develop a plan for your own business. So, whatever the scale of your business, this template can act as a great help to design a successful business model.
Executive Summary
2.1 About the Business
Diamond Phase will be a security firm started by Jacque Hail. The firm will provide help with business planning process for security systems in different residential and commercial sectors. The company will offer a wide range of services, from securing full-fledged security systems for whole buildings to offering small-scale security services for a particular office or space.
2.2 Management of Private Security Firm
Business plans for security companies need to be very thorough as they provide a very important service. The business needs to be well-managed to ensure proper functioning after the launch. This can be achieved through a security company business plan template like the one given here.
You can also refer to professional business plan services to get an operational plan developed. If you possess some experience and you want to develop your plan on your own, you may take guidance from this security guard company business plan.
2.3 Customers of Private Security Firm
The customers of Diamond Phase will belong to different scales of operations. As such, our customers for a basic business plan security are as follows:
- Residential Community
- Small/ Large Businesses
- Jewelry Stores
- Highly Sensitive Areas
2.4 Business Target
The target of Diamond Phase is to establish itself as a major player in the private security business in Portland. We want to be known as the most efficient security solution in Portland within two years of the launch.
Furthermore, the financial targets we want to achieve within five years of operation are as follows:
Company Summary
3.1 Company Owner
The owner of the company will be Jacque Hail. Jacque worked as a security manager in a top security firm for two years. Before this, he attained his education in computer forensics and networks. He realized that he could utilize his experience and education to start a new security firm of its kind. And thus, Diamond Phase was ideated.
3.2 History of Diamond Phase
While working as a security manager, Jacque saw that a lot of his clients required not only physical security measures but also computer network safety. Considering the rapid increase in the penetration of technology in every sector of the market, Jacque decided to present a business model that improved upon existing physical and computer security businesses.
3.3 How the Private Security company will be started
Step1: Ideate the Business
The first part of any security business plan sample is the description of the company that you are trying to start. Nothing happens without an idea. Therefore, Jacques decided to build on his dream and create a concrete idea for his business plan of a security company.
Step2: Research and Analysis
The next step to starting a business is to look into your market. This will help you filter out your major competitors and entry points in the market which can help you get ahead in the competition. As part of this security company business plan pdf, Jacque did comprehensive research about the security industry to identify his competitors.
Step3: Register the Business
Once Jacque knew that his business idea was viable, he looked into as many security company business plan examples as he could to learn the process of registration. He not only registered the company name to the state but also registered the space for a main office in the Portland commercial center.
Step4: Go Online
One of the best ways to advertise a business is through online ads and social media. Therefore, Jacque decided to hire a sales team with a social media sub-team to help with advertisement and the online existence of the company.
Step5: Know Your Finances
Note
Another important part of any business plan, even a plumbing company business plan, is the financial planning of its operations. To manage this, Diamond Phase will have a financial plan developed by a business consultancy firm.
| Start-up Expenses | |
| Legal | $118,400 |
| Consultants | $0 |
| Insurance | $25,100 |
| Rent | $31,800 |
| Research and Development | $10,000 |
| Expensed Equipment | $52,200 |
| Signs | $3,400 |
| TOTAL START-UP EXPENSES | $240,900 |
| Start-up Assets | $251,400 |
| Cash Required | $181,000 |
| Start-up Inventory | $35,100 |
| Other Current Assets | $218,000 |
| Long-term Assets | $217,000 |
| TOTAL ASSETS | $902,500 |
| Total Requirements | $1,143,400 |
| START-UP FUNDING | |
| Start-up Expenses to Fund | $240,900 |
| Start-up Assets to Fund | $902,500 |
| TOTAL FUNDING REQUIRED | $1,143,400 |
| Assets | |
| Non-cash Assets from Start-up | $1,189,000 |
| Cash Requirements from Start-up | $115,800 |
| Additional Cash Raised | $50,000 |
| Cash Balance on Starting Date | $35,000 |
| TOTAL ASSETS | $1,389,800 |
| Liabilities and Capital | |
| Liabilities | $18,200 |
| Current Borrowing | $0 |
| Long-term Liabilities | $0 |
| Accounts Payable (Outstanding Bills) | $61,580 |
| Other Current Liabilities (interest-free) | $0 |
| TOTAL LIABILITIES | $79,780 |
| Capital | |
| Planned Investment | $1,143,400 |
| Investor 1 | $0 |
| Investor 2 | $0 |
| Other | $0 |
| Additional Investment Requirement | $0 |
| TOTAL PLANNED INVESTMENT | $1,143,400 |
| Loss at Start-up (Start-up Expenses) | $246,400 |
| TOTAL CAPITAL | $1,389,800 |
| TOTAL CAPITAL AND LIABILITIES | $1,469,580 |
| Total Funding | $1,143,400 |
Services
The services of a business are its basis and the reason it exists. Before you start writing business plan for a security service company, you need to be very clear about the types of services you will be offering. This will not only help you to properly write a business plan for a private security company but also guide you throughout the operational years of your business.
To write a private security business plan for his company, Jacques decided to lean back on his market research. It is because he knew that each sample business plan for security services decides its services according to market needs. From this research, he decided upon a list of services to include in this template to learn how to start a security company pdf.
The general services for a private security firm are listed below. Some of these are identical to those mentioned in the locksmith business plan.
- Security Guards
The biggest service offered by Diamond Phase will be to provide teams of security guards for the maintenance of a manual security system in a commercial or residential area. The number and requirements of these guards will be agreed upon by the company and its clients. The guards will be hired and trained by the company and will work on a contract basis for our customers.
- Automated Setups
Many places don’t require huge teams dedicated to security. For instance, security concerns in residential areas and homes can be handled by automated systems with just one physical team on site. To promote the efficient use of resources, Diamond Phase will provide state-of-the-art automated security systems to its customers.
- Training
Not only will the company provide trained security personnel, but it will also provide training for the guards hired by our customers. The customers can hire us to provide regular sessions for proper training of their staff in electronic as well as manual security niche.
- Network Security
As part of its hybrid business model, Diamond Phase will offer not only physical and automated security but also network security and maintenance personnel if needed by its data-sensitive clients.
Marketing Analysis of Private Security Company
excellent work
excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!
A security guard business proposal needs to contain everything from the preliminary idea of the business to the basic viability guarantees of the business. To establish a security business star up, you will need a comprehensive security systems business plan that contains all the details to make the business viable for existence.
For his business plan for a security company, Jacque used his market research to build a strong case for starting Diamond Phase. If you want to learn how to start a private security company from scratch, you can follow this business plan for a security company pdf. You can also learn the basic idea from other plans, such as a dog training business plan.
Here, we will present the marketing analysis and details for Diamond Phase, through which you can learn how to open up a security company that can succeed.
5.1 Market Trends
According to Statista, the private security industry in the US already has a market share of $32 billion, which is a $1 billion increase from 2019. The market is consistently growing with an increase in valuable projects, businesses, and residential areas. Therefore, this is the prime time to learn how to start a security agency as it will help the new business become a part of the growth spurt.
5.2 Marketing Segmentation
The customers targeted by Diamond Phase are as follows:
Business plan for investors
5.2.1 Residential Community
The main customers of our company will be residential areas that require not only an automated security system in each home but also centralized security teams in place to deal with a breach. We expect to gain about 60% of our customer base from this domain.
5.2.2 Small/ Large Businesses
We will also provide automated systems, network security services, and small batches of guards to small and large businesses. Mostly, these businesses will require a few guards and a basic automatic security system linked to the police.
5.2.3 Jewelry Stores
Our company will also serve Jewelry stores that require a state-of-the-art automatic security system as well as an equipped security team that can respond in a short time.
5.2.4 Highly Sensitive Areas
Lastly, Diamond Phase is aware that there are warehouses and hidden locations that often need security. We expect to come into business contracts with large companies.
| Market Analysis | |||||||
| Potential Customers | Growth | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | CAGR |
| Residential Community | 40% | 46,110 | 55,332 | 66,398 | 79,678 | 95,614 | 10.00% |
| Businesses | 36% | 41,110 | 49,332 | 59,198 | 71,038 | 85,246 | 10.00% |
| Jewellery Stores | 16% | 16,140 | 19,368 | 23,242 | 27,890 | 33,468 | 10.00% |
| Sensitive Areas | 8% | 19,100 | 22,920 | 27,504 | 33,005 | 39,606 | 11.00% |
| Total | 100% | 122,460 | 146,952 | 176,342 | 211,611 | 253,933 | 10% |
5.3 Business Target
- Establish ourselves as an efficient and versatile one-stop solution in the market.
- To attain a customer satisfaction score of 98% within the first 6 months.
- To slowly expand our client base to include multinational corporations.
5.4 Product Pricing
The prices of our products will be competitive with the market baselines. We will offer a wide range of services to choose from so that our clients don’t have to look towards any other firm for full-coverage security solutions.
Strategy
Setting up a security firm can be tough from a market standpoint. Most places already have trusted firms that they use for security systems. So, it can be hard starting a private security company in such an environment. To deal with these hardships, Jacque decided to come up with competitive advantages from the very beginning. His compelling sales strategy and competitive advantages are given in this business plan of a security company.
So, just as a dog daycare business plan can help a dog daycare business prosper, a business plan targeted at a security firm can help it succeed as well. Therefore, if you want to learn how to start a private security firm, you can go through the plan developed by Jacque for Diamond Phase.
6.1 Competitive Analysis
- We have a versatile business that offers security in 3 dimensions: manual, automatic, and communication network.
- Our customers can get one-stop solutions at our company, eliminating the need for multiple security systems.
- We have systems in place for training clients’ own employees and guards.
6.2 Sales Strategy
- We will offer comprehensive security packages based on a client’s needs.
- The services of our security analyst to design the security system will be free for clients.
- We will offer a money-back guarantee in case of any issues within the first year.
6.3 Sales Monthly
6.4 Sales Yearly
6.5 Sales Forecast
| Sales Forecast | |||
| Unit Sales | Year 1 | Year 2 | Year 3 |
| Security Guards | 350 | 371 | 393 |
| Automated Setups | 450 | 477 | 506 |
| Training | 250 | 265 | 281 |
| Network Security | 450 | 477 | 506 |
| TOTAL UNIT SALES | 1,500 | 1,590 | 1,685 |
| Unit Prices | Year 1 | Year 2 | Year 3 |
| Security Guards | $2,500.00 | $2,900.00 | $3,364.00 |
| Automated Setups | $2,000.00 | $2,320.00 | $2,691.20 |
| Training | $3,500.00 | $4,060.00 | $4,709.60 |
| Network Security | $2,550.00 | $2,958.00 | $3,431.28 |
| Sales | |||
| Security Guards | $875,000.00 | $1,075,900.00 | $1,322,926.64 |
| Automated Setups | $900,000.00 | $1,106,640.00 | $1,360,724.54 |
| Training | $875,000.00 | $1,075,900.00 | $1,322,926.64 |
| Network Security | $1,147,500.00 | $1,410,966.00 | $1,734,923.79 |
| TOTAL SALES | $3,797,500.00 | $4,669,406.00 | $5,741,501.62 |
| Direct Unit Costs | Year 1 | Year 2 | Year 3 |
| Security Guards | $1,000.00 | $1,100.00 | $1,155.00 |
| Automated Setups | $1,250.00 | $1,375.00 | $1,443.75 |
| Training | $1,200.00 | $1,320.00 | $1,386.00 |
| Network Security | $1,500.00 | $1,650.00 | $1,732.50 |
| Direct Cost of Sales | |||
| Security Guards | $350,000.00 | $408,100.00 | $454,215.30 |
| Automated Setups | $562,500.00 | $655,875.00 | $729,988.88 |
| Training | $300,000.00 | $349,800.00 | $389,327.40 |
| Network Security | $675,000.00 | $787,050.00 | $875,986.65 |
| Subtotal Direct Cost of Sales | $1,887,500.00 | $2,200,825.00 | $2,449,518.23 |
Personnel plan
When learning how to open up a security company, you need to go into details such as which type of workforce can help you maintain and run the business. Every private security company business plan contains these details.
The employees Jacque decided to hire for Diamond Phase are listed below in this business plan for a security company pdf.
7.1 Company Staff
- 1 Co-Manager to help in overall operations
- 20 Trained Guards
- 2 Trainers
- 2 Sales Executives to promote sales
- 1 Accountant
- 3 Drivers
- 1 Receptionist
7.2 Average Salary of Employees
| Personnel Plan | |||
| Year 1 | Year 2 | Year 3 | |
| Manager | $30,000 | $33,000 | $36,300 |
| Trained Guards | $445,000 | $489,500 | $538,450 |
| Trainers | $62,500 | $68,750 | $75,625 |
| Sales Executives | $62,500 | $68,750 | $75,625 |
| Accountant | $22,500 | $24,750 | $27,225 |
| Drivers | $62,500 | $68,750 | $75,625 |
| Receptionist | $22,500 | $24,750 | $27,225 |
| Total Salaries | $707,500 | $778,250 | $856,075 |
Financial Plan
If you are new to the security domain, you may be wondering what you need to start a security company. The truth is, there are a lot of components that make a business plan security company successful. One of the essential components is the financial planning of the business.
Financial planning can include details ranging from how much it costs to start a security company to the rates for your services. For the financial planning of the Diamond Phase, Jacque dived deep into the profit vs. cost analysis of services to ensure the sustainable working of the business.
The financial plan for the Diamond Phase with all its details is demonstrated below for a better understanding.
8.1 Important Assumptions
| General Assumptions | |||
| Year 1 | Year 2 | Year 3 | |
| Plan Month | 1 | 2 | 3 |
| Current Interest Rate | 8.12% | 8.20% | 8.26% |
| Long-term Interest Rate | 8.40% | 8.44% | 8.47% |
| Tax Rate | 24.03% | 24.21% | 24.60% |
| Other | 0 | 0 | 0 |
8.2 Break-even Analysis
| Break-Even Analysis | |
| Monthly Units Break-even | 5340 |
| Monthly Revenue Break-even | $132,500 |
| Assumptions: | |
| Average Per-Unit Revenue | $231.00 |
| Average Per-Unit Variable Cost | $0.62 |
| Estimated Monthly Fixed Cost | $163,800 |
8.3 Projected Profit and Loss
| Pro Forma Profit And Loss | |||
| Year 1 | Year 2 | Year 3 | |
| Sales | $3,797,500 | $4,669,406 | $5,741,502 |
| Direct Cost of Sales | $1,887,500 | $2,200,825 | $2,449,518 |
| Other | $0 | $0 | $0 |
| TOTAL COST OF SALES | $1,887,500 | $2,200,825 | $2,449,518 |
| Gross Margin | $1,910,000 | $2,468,581 | $3,291,983 |
| Gross Margin % | 50.30% | 52.87% | 57.34% |
| Expenses | |||
| Payroll | $707,500 | $778,250 | $856,075 |
| Sales and Marketing and Other Expenses | $145,000 | $148,000 | $156,000 |
| Depreciation | $2,300 | $2,350 | $2,500 |
| Leased Equipment | $0 | $0 | $0 |
| Utilities | $2,900 | $3,000 | $3,100 |
| Insurance | $2,100 | $2,100 | $2,100 |
| Rent | $2,900 | $3,000 | $3,200 |
| Payroll Taxes | $24,000 | $25,000 | $27,000 |
| Other | $0 | $0 | $0 |
| Total Operating Expenses | $886,700 | $961,700 | $1,049,975 |
| Profit Before Interest and Taxes | $1,023,300 | $1,506,881 | $2,242,008 |
| EBITDA | $1,023,300 | $1,506,881 | $2,242,008 |
| Interest Expense | $0 | $0 | $0 |
| Taxes Incurred | $204,660 | $301,376 | $448,402 |
| Net Profit | $818,640 | $1,205,505 | $1,793,607 |
| Net Profit/Sales | 21.56% | 25.82% | 31.24% |
8.3.1 Profit Monthly
8.3.2 Profit Yearly
8.3.3 Gross Margin Monthly
8.3.4 Gross Margin Yearly
8.4 Projected Cash Flow
| Pro Forma Cash Flow | |||
| Cash Received | Year 1 | Year 2 | Year 3 |
| Cash from Operations | |||
| Cash Sales | $51,000 | $55,080 | $59,486 |
| Cash from Receivables | $22,000 | $23,760 | $25,661 |
| SUBTOTAL CASH FROM OPERATIONS | $73,000 | $79,570 | $85,936 |
| Additional Cash Received | |||
| Sales Tax, VAT, HST/GST Received | $0 | $0 | $0 |
| New Current Borrowing | $0 | $0 | $0 |
| New Other Liabilities (interest-free) | $0 | $0 | $0 |
| New Long-term Liabilities | $0 | $0 | $0 |
| Sales of Other Current Assets | $0 | $0 | $0 |
| Sales of Long-term Assets | $0 | $0 | $0 |
| New Investment Received | $0 | $0 | $0 |
| SUBTOTAL CASH RECEIVED | $74,000 | $79,000 | $85,000 |
| Expenditures | Year 1 | Year 2 | Year 3 |
| Expenditures from Operations | |||
| Cash Spending | $42,000 | $42,000 | $45,000 |
| Bill Payments | $27,000 | $28,000 | $31,000 |
| SUBTOTAL SPENT ON OPERATIONS | $69,000 | $70,000 | $76,000 |
| Additional Cash Spent | |||
| Sales Tax, VAT, HST/GST Paid Out | $0 | $0 | $0 |
| Principal Repayment of Current Borrowing | $0 | $0 | $0 |
| Other Liabilities Principal Repayment | $0 | $0 | $0 |
| Long-term Liabilities Principal Repayment | $0 | $0 | $0 |
| Purchase Other Current Assets | $0 | $0 | $0 |
| Purchase Long-term Assets | $0 | $0 | $0 |
| Dividends | $0 | $0 | $0 |
| SUBTOTAL CASH SPENT | $69,000 | $74,520 | $80,482 |
| Net Cash Flow | $21,000 | $23,000 | $25,000 |
| Cash Balance | $27,000 | $30,000 | $33,000 |
8.5 Projected Balance Sheet
| Pro Forma Balance Sheet | |||
| Assets | Year 1 | Year 2 | Year 3 |
| Current Assets | |||
| Cash | $275,000 | $308,000 | $338,800 |
| Accounts Receivable | $24,000 | $26,880 | $30,213 |
| Inventory | $4,300 | $4,816 | $4,900 |
| Other Current Assets | $1,000 | $1,000 | $1,000 |
| TOTAL CURRENT ASSETS | $282,000 | $315,840 | $355,004 |
| Long-term Assets | |||
| Long-term Assets | $10,000 | $10,000 | $10,000 |
| Accumulated Depreciation | $19,400 | $21,728 | $24,444 |
| TOTAL LONG-TERM ASSETS | $24,400 | $27,328 | $30,744 |
| TOTAL ASSETS | $294,000 | $329,280 | $370,440 |
| Liabilities and Capital | Year 4 | Year 5 | Year 6 |
| Current Liabilities | |||
| Accounts Payable | $18,700 | $20,944 | $23,541 |
| Current Borrowing | $0 | $0 | $0 |
| Other Current Liabilities | $0 | $0 | $0 |
| SUBTOTAL CURRENT LIABILITIES | $19,000 | $21,280 | $23,919 |
| Long-term Liabilities | $0 | $0 | $0 |
| TOTAL LIABILITIES | $15,000 | $16,800 | $18,883 |
| Paid-in Capital | $30,000 | $30,000 | $31,000 |
| Retained Earnings | $53,000 | $57,770 | $63,547 |
| Earnings | $193,400 | $210,806 | $231,887 |
| TOTAL CAPITAL | $285,000 | $310,650 | $341,715 |
| TOTAL LIABILITIES AND CAPITAL | $300,000 | $329,280 | $370,440 |
| Net Worth | $293,400 | $319,806 | $351,787 |
8.6 Business Ratios
| Ratio Analysis | ||||
| Year 1 | Year 2 | Year 3 | INDUSTRY PROFILE | |
| Sales Growth | 7.25% | 8.03% | 8.90% | 3.00% |
| Percent of Total Assets | ||||
| Accounts Receivable | 9.21% | 10.20% | 11.31% | 9.80% |
| Inventory | 5.39% | 5.97% | 6.62% | 9.90% |
| Other Current Assets | 2.11% | 2.34% | 2.59% | 2.40% |
| Total Current Assets | 149.80% | 151.00% | 152.00% | 158.00% |
| Long-term Assets | 11.55% | 11.60% | 11.64% | 12.00% |
| TOTAL ASSETS | 100.00% | 100.00% | 100.00% | 100.00% |
| Current Liabilities | 4.90% | 4.94% | 4.98% | 4.34% |
| Long-term Liabilities | 0.00% | 0.00% | 0.00% | 0.00% |
| Total Liabilities | 7.59% | 7.65% | 7.72% | 7.38% |
| NET WORTH | 100.45% | 101.25% | 102.19% | 110.00% |
| Percent of Sales | ||||
| Sales | 100.00% | 100.00% | 100.00% | 100.00% |
| Gross Margin | 94.60% | 97.15% | 99.87% | 99.00% |
| Selling, General & Administrative Expenses | 93.56% | 96.09% | 98.78% | 97.80% |
| Advertising Expenses | 1.52% | 1.56% | 1.60% | 1.40% |
| Profit Before Interest and Taxes | 41.50% | 42.62% | 43.81% | 33.90% |
| Main Ratios | ||||
| Current | 34 | 35 | 36 | 32 |
| Quick | 33 | 33.8 | 34.645 | 33 |
| Total Debt to Total Assets | 0.18% | 0.18% | 0.17% | 0.40% |
| Pre-tax Return on Net Worth | 74.08% | 74.89% | 75.00% | 75.00% |
| Pre-tax Return on Assets | 96.30% | 101.12% | 106.17% | 111.30% |
| Additional Ratios | Year 1 | Year 2 | Year 3 | |
| Net Profit Margin | 33.56% | 34.60% | 35.67% | N.A. |
| Return on Equity | 55.80% | 57.53% | 59.31% | N.A. |
| Activity Ratios | ||||
| Accounts Receivable Turnover | 7.7 | 7.8 | 7.8 | N.A. |
| Collection Days | 100 | 100 | 100 | N.A. |
| Inventory Turnover | 32.4 | 34.02 | 35 | N.A. |
| Accounts Payable Turnover | 15.6 | 16 | 16.3 | N.A. |
| Payment Days | 27 | 27 | 27 | N.A. |
| Total Asset Turnover | 2.5 | 2.5 | 2.6 | N.A. |
| Debt Ratios | ||||
| Debt to Net Worth | -0.04 | -0.03 | -0.04 | N.A. |
| Current Liab. to Liab. | 1 | 1 | 1 | N.A. |
| Liquidity Ratios | ||||
| Net Working Capital | $244,000 | $257,664 | $272,093 | N.A. |
| Interest Coverage | 0 | 0 | 0 | N.A. |
| Additional Ratios | ||||
| Assets to Sales | 0.85 | 0.87 | 0.89 | N.A. |
| Current Debt/Total Assets | 1% | 0% | 0% | N.A. |
| Acid Test | 29 | 29.12 | 29.16 | N.A. |
| Sales/Net Worth | 2.1 | 2.2 | 2.2 | N.A. |
| Dividend Payout | 0 | 0 | 0 | N.A. |
FAQs
- How do I write a business proposal for a security company?
You can learn how to write a business proposal for a security company through the example of a business plan for a security company given above.
- How do you write an executive summary for a security company?
An executive summary is an important part of all security company business plans. To write one, you can look into the security company business plan template given above.
- What are the goals of a security company?
The goals of a security company are dependent on many factors such as location, owner’s expectation, target market, investment, etc., all of which are demonstrated in the business plan for a security company.
Download sample a business plan for a security company pdf
OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.
