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The Art of the Executive Summary in a Business Plan


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The executive summary is often considered the most important section of a business plan. It is a synopsis of the main points of your business plan, indicating the key features. It is usually the first part of your plan that prospective investors will read, and it must be compelling and concise. It should highlight the strengths of your overall plan and therefore be the last section to be written on a business plan. Our business plan writers understand that getting an executive summary right is crucial for any business looking for investment and funding.

Because it is the first thing people read in your plan and we all know the power of a strong first impression, an executive summary of a business plan is, therefore, the make-or-break section of your business plan. For many potential investors, it is the only part of the business plan they will read because most investors will base their initial decision on whether to read further based on the executive summary. Our expert writers will allow your reader to grasp the main features of your business, and leave them excited and wanting to learn more.

The executive summary of a business plan will include:



  • Company information

  • A summary of objectives – include mission and vision

  • A brief description of products and services

  • A solid description of the market

  • A high-level justification for viability (including a quick look at your competition and your competitive advantage)

  • A snapshot of growth potential

  • An overview of funding requirements


I know that seems like a lot, and that is why it is so important you get your executive summary right because it is a reflection of the management summary business plan. A great business solves customer’s problems; if your summary cannot clearly describe how your company will solve a particular problem and make a profit, it is possible the opportunity does not exist, or your plan to take advantage of a genuine opportunity is not well developed. We also think of it as a summary of a business plan. We do not try to “hype” your business; we focus on helping your reader get a great feel for what you plan to do, how you plan to do it, and how you will succeed.

Through experience, we know that an executive summary business plan writing format should not be applied rigidly or religiously. No template can fit all companies. The important thing is to make sure we help you touch on each key issue. You will, therefore, need to think through what points are most important in your particular case, what points need emphasis, what points are irrelevant, and what points require no elaboration.

The purpose of an executive summary of business plan is to explain the main features of your business in a way that will make the reader want to learn more. We know that it must also include adequate information that investors can see the potential behind your business without having to read the entire plan. When you have your business plan written by our professionals, your executive summary will help you achieve the following functions;

  • Grab the reader’s attention

  • Briefly, touch the high points of your plan

  • Point readers with questions requiring detailed responses to the full-length sections of your plan where they can get answers

  • Ease the task of your readers, and make that task enjoyable by presenting an interesting and compelling account of your business

  • Your executive summary is your pitch – we write your business plan executive summary like it is an elevator pitch that you have had the time to edit to perfection. It will introduce you, your business, and your product.

  • Deliver a hard sell – we will convince your reader that you have a superb idea they should invest their time and money in


Your executive summary should focus on the issues that contribute most to potential success. Our experts will help you understand your market and therefore analyze it and set clear objectives for writing your business plan financial summary section. This will help you get an accurate picture of your financials because numbers tell the story.

The financial summary business plan will capture financial projections and estimates to help you or your lender evaluate your company potential for success. We know that if your business is seeking outside funding, providing comprehensive financial data and analysis is critical. However, most importantly, financial projections tell you whether your business has a chance of being viable and if not let you know that you have more work to do.

The executive summary in business plan will help you refine and tighten your business concept. If your concept is too broad or fuzzy, it will force you to re-examine it afresh. Most great businesses can be described in few words, and your summary business plan should not be too long. We will help you emphasize the main points of your plan and keep it brief. You are luring your readers in to read more of the plan, not explaining every detail of your business. We will help you make every point you want to make—such as the seven key elements of a pitch—in three sentences or fewer.

The executive summary of a business plan is the place to put your best foot forward, to talk up the upside and downplay the downside. As always, accentuating the positive does not mean exaggeration or lying. If there is an important, unusual risk factor in your plan—such as that one big customer who has to make a big order for the whole plan to work—then you will want to mention that in your summary.

However, common risks like unexpected competition or customer reluctance can be ignored here. Our experts will help you paint a convincing portrait of an opportunity so compelling that only a dullard would not recognize it and desire to take part in it because we know that your executive summary is your business plan management summary.

Your executive summary is the doorway to your business plan— it is the time to grab your reader’s attention and let them know what it is you do and why they should read the rest of your business plan or proposal. Through experience, we know that the key to an executive summary on business plan is to pick out the best aspects of every part of your plan. So we extract the essence of each essential component and offer your readers a highlight reel of your business. We will show you how to write a summary of business plan that sets your business apart from the rest.

Remember, it does not matter how compelling your business idea is – if you do not include an executive summary in your business plan, or if the one you include is poorly written or missing fundamental information, your plan is destined for the circular file. You can be assured that our expertise and advice is always there when you need it.

Clearly, having a quality executive summary will add immense value to your business plan and increase your chances of landing new investors and business partners. We will carefully craft it to suit the target venture firms and investors. Contact our company OGS Capital today, and let us help you in the best way we know how. You can also fill the quick form below, and our experts will get back to you as soon as possible.

 
 

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