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Video Production Business Plan

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The video production business plan recognizes that the competition today is more intense than ever before because technology has so improved. There are few, if any, successful video businesses making grainy, homemade films. People have even come to expect high quality on YouTube videos in terms of both appearance and content. Another major issue with this business is that revenue flows may not be entirely predictable. During the pre-holiday seasons, when people are looking for unique gifts or want to record special events like little Susie in her first grade play, revenues might be steady, depending on the type of video business. However, there will be other months when revenue relies completely on the ability of the entrepreneur to find new marketing strategies that create unique markets. Artistic video production companies are even riskier businesses. Who is going to buy the movie shorts or movies? Less risky business models identify niche markets like business training seminars, weddings, high schools, pet videos, online business sales videos, and so on. Videographers can also work as freelancers for television stations, online news websites or video production companies.


Content of the video production business

The video production business plan will include:

  • Research on market demographics

  • Explanation of the technology involved and its qualities, i.e. type of video equipment and its specific features, wireless equipment, etc.

  • Qualifications of the videographers

  • Methods of product delivery

  • Description of recording and processing equipment costs

  • Video marketing channels, i.e. online, radio, print, trade shows, etc.

  • How videos will be distributed

  • The pricing structure, i.e. per hour, per day, per video, etc.

Building a successful video production company able to attract investors requires the ability to develop strategic business alliances. Even companies that plan on working in the wedding market or school market will initially grow the business by working with video production companies or networking with likely clients. Some freelance videographers work alone from home, while others require office staff or filming assistants. Because of the cost of state-of-the-art technology, starting the video production can be an expensive proposition. There are investors interested in funding these types of businesses, but they will analyze the pro-forma financial statements closely to ensure the revenue and expense estimates are reasonable.

OGS Capital can help video producers write their business plans and find a variety of investors, including angel investors, venture capitalists, banks, and so on. The ideal investor will depend on the funding needs, which are related to the size of the business and equipment requirements. Completing the simple online contact form is all it takes to get in contact with an experienced OGS Capital consultant.

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