Table of Content

    Do you want to start streetwear brand business?

    Are you going to launch your own streetwear clothing business? Streetwear clothing is one of the most profitable business niches you can invest in. The popularity of casual clothing which started in the 1990s hasn’t yet faded away, nor will it decrease in the decades to come.

    The increasing demand for casual clothing such as jeans, sneakers, and punk shirts make this business extremely profitable, but to make your venture a success, you will have to meticulously plan each and everything before launching it.

    You can only do that by creating a well-thought-out streetwear brand business plan. To help you with it, we are providing below a sample business plan of a streetwear clothing startup, ‘Punk Wear’.

    Start your Business Plan Now
    Start My Business Plan

    Executive Summary

    If you are looking to start a streetwear brand, this streetwear business plan sample will help you in the startup, besides also helping you make your own streetwear business plan.

    2.1 The Business

    Punk Wear will be an Orlando-based clothing line, which will initially comprise of a display center and a production facility. The display center, which will also be the company headquarters, will be started in a 2000 square feet shop in downtown Orlando.

    2.2 Management

    Punk Wear will be started by Jackie Kit, a serial entrepreneur from Orlando, who will hire an extensive team of employees including production workers, store assistants, accountants, etc., to make his venture a success. Being a serial entrepreneur, Jackie knows how to start a streetwear brand and make it a success.

    2.3 Customers

    Punk Wear will be a one-stop shop for all streetwear clothing and will provide an assortment of products ranging from casual shirts, to punk jeans, to sneakers. We will provide our high-quality products to the local residential community as well as departmental stores, and our customers will also be able to make a purchase through our online store.

    2.4 Target of the Company

    Our target is to become the best streetwear company in Orlando by the end of the next two years, and achieve the following profit margin targets for the next three years.

    Streetwear Brand Business Plan Sample - 3 Years Profit Forecast

    Company Summary

    3.1 Company Owner

    The company will be started by Jackie Kit, a serial entrepreneur from Orlando, Florida, who moved to the US two decades ago to pursue his degree in entrepreneurship from MIT. After completing his Masters, he went on to start a series of successful ventures.

    Starting from an e-commerce store, Jackie moved on to launch a book shop and a vintage musical store. All the three ventures have been a great success and Jackie now looks forward to moving to an even bigger initiative. Due to his extensive business experience spanning decades, Jackie knows how to start a streetwear brand and make it a success.

    3.2 Why the Business is being started

    Being a serial entrepreneur, starting a streetwear brand business is the next stop for Jackie. Starting this business is undoubtedly the best way for him to invest what he has made from his previous ventures. It is also a good use of his vast knowledge and experience.

    3.3 How the Business will be started

    A well-thought-out business plan will go a long way in helping you how to start streetwear brand. That’s why Jackie made sure to prepare a comprehensive business plan detailing all aspects of his venture.

    Punk Wear will be an Orlando-based clothing line. For startup, the company will procure a clothing production facility as well as a display center. Jackie plans to purchase an existing production facility located on the outskirts of the city and make necessary changes to it.

    The display center, which will also serve as company headquarters, will be located in downtown so that it attracts as many customers as possible. A 2000 square feet shop has been procured on lease to serve as Punk Wear display center. The startup requirements summary is given below.

    Streetwear Brand Business Plan Sample - Startup Cost
    The detailed startup requirements are as follows:

    Start-up Expenses
    Legal $55 300
    Consultants $0
    Insurance $32 750
    Rent $32 500
    Research and Development $32 750
    Expensed Equipment $32 750
    Signs $1 250
    TOTAL START-UP EXPENSES $187 300
    Start-up Assets $220 875
    Cash Required $332 500
    Start-up Inventory $32 625
    Other Current Assets $232 500
    Long-term Assets $235 000
    TOTAL ASSETS $121 875
    Total Requirements $245 000
    START-UP FUNDING
    START-UP FUNDING $273 125
    Start-up Expenses to Fund $151 875
    Start-up Assets to Fund $123 000
    TOTAL FUNDING REQUIRED $0
    Assets $23 125
    Non-cash Assets from Start-up $18 750
    Cash Requirements from Start-up $0
    Additional Cash Raised $18 750
    Cash Balance on Starting Date $21 875
    TOTAL ASSETS $373 125
    Liabilities and Capital $0
    Liabilities $0
    Current Borrowing $0
    Long-term Liabilities $0
    Accounts Payable (Outstanding Bills) $0
    Other Current Liabilities (interest-free) $0
    TOTAL LIABILITIES $0
    Capital $620 125
    Planned Investment $620 125
    Investor 1 $0
    Investor 2 $0
    Other $0
    Additional Investment Requirement $0
    TOTAL PLANNED INVESTMENT $620 125
    Loss at Start-up (Start-up Expenses) $313 125
    TOTAL CAPITAL $251 875
    TOTAL CAPITAL AND LIABILITIES $251 875
    Total Funding $255 000

    Products

    Before thinking about how to start your own streetwear brand, one should plan in detail all the services that will be provided to customers. It helps to plan the other components of the startup.

    Punk Wear will be a one-stop shop for all streetwear clothing and will provide an assortment of products ranging from casual shirts, to punk jeans, to sneakers. Only the apparels will be manufactured by the company under the brand name of ‘Punk Wear’.

    Besides clothing, all other products will belong to famous brands. These products will be offered to encourage sales and provide a one-stop service to customers. Our products include but are not limited to:

    • Men’s streetwear: Jumpers, Hoodies, Jeans, Pants, Shirts, Shorts, Singlets, Tees, Backpack, Bag, Button Ups, Footwear, Headwear, Jackets, Watches
    • Women’s streetwear: Jumpers, Hoodies, Jeans, Leggings, Pants, Shirts, Shorts, Singlets, Tees, Backpack, Bag, Button Ups, Footwear, Headwear, Jackets, Watches
    • Kids’ streetwear: Jeans, Footwear, Headwear, Jackets, Jumpers & Hoodies, Shorts, Tees
    • Gifts and accessories

    Marketing Analysis of Streetwear Brand Business

    Marketing analysis is one of the most important components of your business plan as it helps you develop an effective streetwear brand marketing  strategy needed to target and attract customers. You can get help from this  streetwear business plan template to carry out a marketing analysis before starting your venture. You can also take to the internet to get streetwear clothing brand name ideas as well as other related information.

    5.1 Market Trends

    Streetwear clothing is in great demand due to their casual nature and relatively lower prices as compared to other types of clothing. Ever since they started in the 1990s, the popularity of streetwear clothing such as jeans and casual shirts have been increasing. The market for this business niche will continue to increase over the course of the next few decades.

    5.2 Marketing Segmentation

    It is very important for you to analyze your target audience so that you can develop effective marketing strategies to attract them to you. The marketing segmentation of our potential customers is as follows.

    Streetwear Brand Business Plan Sample - Marketing Segmentation

    5.2.1 Residential Community

    Our first target group will be the local community residing in the vicinity of our display center in Orlando. Punk Wear will provide best-in-class streetwear to men, women, and kids from the residential community.

    5.2.2 Departmental Stores

    We will also supply our branded clothes to the departmental stores located across Orlando as well as a handful of nearby stores. As our business grows with time, we will increase the number of departmental stores to whom we will supply our streetwear.

    5.2.3 Online Purchasers

    Customers located across the US will also be able to purchase our products through our online store.

    The detailed market analysis of our potential customers is given in the following table.

    Market Analysis
    Potential Customers Growth Year 1 Year 2 Year 3 Year 4 Year 5 CAGR
    Residential Community 32% 11 433 13 344 16 553 18 745 20 545 13,43%
    Online Purchases 48% 22 334 32 344 43 665 52 544 66 432 10,00%
    Departmental Stores 20% 12 867 14 433 15 999 17 565 19 131 15,32%
    Total 100% 46 634 60 121 76 217 88 854 106 108 9,54%

    Strategy

    After you have conducted a marketing analysis to know who your target audience is, the next step is to create an innovative sales strategy to convert your audience into your costumers. You can download this streetwear business plan pdf to get help with your sales strategy or you can also search the internet for new ideas. Sales strategic plans is an important component of a streetwear business plan so make sure to plan it carefully.

    6.1 Competitive Analysis

    Our biggest competitive advantage will be our location, which is almost ideal for opening a streetwear store. The residential community located near us will help us a lot in kickstarting our venture. Our clothing line will be relatively cheaper than other similar products but still, they will be of the highest quality possible. It will be another competitive advantage for us. Finally, we will provide exceptional customer service to convert our visitors into loyal customers.

    6.2 Sales Strategy

    Our experts have come up with the following strategies to advertise and sell our products.

    • We will advertise our products through print as well as social media
    • We will allow our customers to buy our products online with an easy-to-use online store business plan
    • We will offer gift hampers and attractive discounts on our products to encourage sales
    • We will provide special discounts on customer referrals

    6.3 Sales Forecast

    Considering the current market demand of our products and our sales strategy, our experts have forecasted following sales on a yearly basis which are summarized in the column charts.

    Streetwear Brand Business Plan Sample - Unit Sales
    The detailed information about sales forecast, total unit sales, total sales is given in the following table.

    Sales Forecast
    Unit Sales Year 1 Year 2 Year 3
    Men’s streetwear 1 887 030 2 680 320 2 588 240
    Women’s streetwear 802 370 815 430 823 540
    Kids’ streetwear 539 320 770230 1 002 310
    Gifts and accessories 265 450 322 390 393 320
    TOTAL UNIT SALES 3 494 170 4 588 370 4 807 410
    Unit Prices Year 1 Year 2 Year 3
    Men’s streetwear $140,00 $150,00 $160,00
    Women’s streetwear $600,00 $800,00 $1 000,00
    Kids’ streetwear $700,00 $800,00 $900,00
    Gifts and accessories $650,00 $750,00 $850,00
    Sales
    Men’s streetwear $2 149 800 $2 784 000 $3 383 200
    Women’s streetwear $120 050 $194 500 $268 500
    Kids’ streetwear $50 110 $71 600 $93 000
    Gifts and accessories $139 350 $194 600 $249 850
    TOTAL SALES
    Direct Unit Costs Year 1 Year 2 Year 3
    Men’s streetwear $0,70 $0,80 $0,90
    Women’s streetwear $0,40 $0,45 $0,50
    Kids’ streetwear $0,30 $0,35 $0,40
    Gifts and accessories $3,00 $3,50 $4,00
    Direct Cost of Sales
    Men’s streetwear $989 300 $1 839 000 $2 679 700
    Women’s streetwear $66 600 $119 900 $173 200
    Kids’ streetwear $17 900 $35 000 $52 100
    Gifts and accessories $19 400 $67 600 $115 800
    Subtotal Direct Cost of Sales $1 294 100 $1 699 400 $2 104 700

    6.4 Sales Monthly

    Streetwear Brand Business Plan Sample - Sales Monthly

    6.5 Sales Yearly

    Streetwear Brand Business Plan Sample - Sales Yearly

    Personnel plan

    Before starting a streetwear company, you must create a list of the employees required to run your business as well as their job descriptions. It’s always better to hire your staff before launching your startup so that you can train them efficiently.

    7.1 Company Staff

    The following staff will be hired on a contract basis for the startup.

    • 1 Production Manager for managing the production facility
    • 10 Production Workers for operating the production plant
    • 2 Accountants to maintain financial records
    • 3 Fashion Designers for launching new ideas
    • 8 Assistants for operating display center
    • 2 Drivers for transportation purposes
    • 1 Front Desk Officer to act as receptionist
    • 1 IT Expert to manage the online store

    7.2 Average Salary of Employees

    The average salaries of employees are as follows.

     Personnel Plan
    Year 1 Year 2 Year 3
    Production Manager $50 000 $55 000 $60 000
    Production Workers $445 000 $450 000 $455 000
    Accountants $85 000 $95 000 $105 000
    Fashion Designers $145 000 $150 000 $155 000
    Assistants $350 000 $355 000 $360 000
    Drivers $50 000 $55 000 $60 000
    Front Desk Officer $42 000 $45 000 $48 000
    IT Expert $50 000 $55 000 $60 000
    Total Salaries $495 000 $505 000 $515 000

    Financial Plan

    The final step you will have to take before starting a streetwear business is to make a financial plan to determine all the costs involved in your startup. The costs include both the direct expenses such as the cost of inventory and indirect expenses such as the overhead costs.

    Your financial plan should cover all the financial aspects of your startup so that you can easily manage your startup expenses and the salaries of your employees while also achieving your financial goals.

    If you’re starting on a smaller scale, you can take help from various streetwear production business plans available online to make a financial plan for your business. Otherwise, you should seek financial experts to help you through this phase.

    8.1 Important Assumptions

     General Assumptions
    Year 1 Year 2 Year 3
    Plan Month 1 2 3
    Current Interest Rate 10,00% 11,00% 12,00%
    Long-term Interest Rate 10,00% 10,00% 10,00%
    Tax Rate 26,42% 27,76% 28,12%
    Other 0 0 0

     

    8.2 Brake-even Analysis

    Streetwear Brand Business Plan Sample - reak-even Analysis

     Brake-Even Analysis
    Monthly Units Break-even 5530
    Monthly Revenue Break-even $159 740
    Assumptions:
    Average Per-Unit Revenue $260,87
    Average Per-Unit Variable Cost $0,89
    Estimated Monthly Fixed Cost $196 410

     

    8.3 Projected Profit and Loss

     Pro Forma Profit And Loss
    Year 1 Year 2 Year 3
    Sales $309 069 $385 934 $462 799
    Direct Cost of Sales $15 100 $19 153 $23 206
    Other $0 $0 $0
    TOTAL COST OF SALES $15 100 $19 153 $23 206
    Gross Margin $293 969 $366 781 $439 593
    Gross Margin % 94,98% 94,72% 94,46%
    Expenses
    Payroll $138 036 $162 898 $187 760
    Sales and Marketing and Other Expenses $1 850 $2 000 $2 150
    Depreciation $2 070 $2 070 $2 070
    Leased Equipment $0 $0 $0
    Utilities $4 000 $4 250 $4 500
    Insurance $1 800 $1 800 $1 800
    Rent $6 500 $7 000 $7 500
    Payroll Taxes $34 510 $40 726 $46 942
    Other $0 $0 $0
    Total Operating Expenses $188 766 $220 744 $252 722
    Profit Before Interest and Taxes $105 205 $146 040 $186 875
    EBITDA $107 275 $148 110 $188 945
    Interest Expense $0 $0 $0
    Taxes Incurred $26 838 $37 315 $47 792
    Net Profit $78 367 $108 725 $139 083
    Net Profit/Sales 30,00% 39,32% 48,64%

     

    8.3.1 Profit Monthly

    Streetwear Brand Business Plan Sample - Profit Monthly

    8.3.2 Profit Yearly

    Streetwear Brand Business Plan Sample - Profit Yearly

    8.3.3 Gross Margin Monthly

    Streetwear Brand Business Plan Sample - Gross Margin Monthly

    8.3.4 Gross Margin Yearly

    Streetwear Brand Business Plan Sample - Gross Margin Yearly

     Pro Forma Cash Flow
    Cash Received Year 1 Year 2 Year 3
    Cash from Operations
    Cash Sales $40 124 $45 046 $50 068
    Cash from Receivables $7 023 $8 610 $9 297
    SUBTOTAL CASH FROM OPERATIONS $47 143 $53 651 $59 359
    Additional Cash Received
    Sales Tax, VAT, HST/GST Received $0 $0 $0
    New Current Borrowing $0 $0 $0
    New Other Liabilities (interest-free) $0 $0 $0
    New Long-term Liabilities $0 $0 $0
    Sales of Other Current Assets $0 $0 $0
    Sales of Long-term Assets $0 $0 $0
    New Investment Received $0 $0 $0
    SUBTOTAL CASH RECEIVED $47 143 $53 651 $55 359
    Expenditures Year 1 Year 2 Year 3
    Expenditures from Operations
    Cash Spending $21 647 $24 204 $26 951
    Bill Payments $13 539 $15 385 $170 631
    SUBTOTAL SPENT ON OPERATIONS $35 296 $39 549 $43 582
    Additional Cash Spent
    Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
    Principal Repayment of Current Borrowing $0 $0 $0
    Other Liabilities Principal Repayment $0 $0 $0
    Long-term Liabilities Principal Repayment $0 $0 $0
    Purchase Other Current Assets $0 $0 $0
    Purchase Long-term Assets $0 $0 $0
    Dividends $0 $0 $0
    SUBTOTAL CASH SPENT $35 296 $35 489 $43 882
    Net Cash Flow $11 551 $13 167 $15 683
    Cash Balance $21 823 $22 381 $28 239

    8.5 Projected Balance Sheet

     Pro Forma Balance Sheet
    Assets Year 1 Year 2 Year 3
    Current Assets
    Cash $184 666 $218 525 $252 384
    Accounts Receivable $12 613 $14 493 $16 373
    Inventory $2 980 $3 450 $3 920
    Other Current Assets $1 000 $1 000 $1 000
    TOTAL CURRENT ASSETS $201 259 $237 468 $273 677
    Long-term Assets
    Long-term Assets $10 000 $10 000 $10 000
    Accumulated Depreciation $12 420 $14 490 $16 560
    TOTAL LONG-TERM ASSETS $980 $610 $240
    TOTAL ASSETS $198 839 $232 978 $267 117
    Liabilities and Capital Year 1 Year 2 Year 3
    Current Liabilities
    Accounts Payable $9 482 $10 792 $12 102
    Current Borrowing $0 $0 $0
    Other Current Liabilities $0 $0 $0
    SUBTOTAL CURRENT LIABILITIES $9 482 $10 792 $12 102
    Long-term Liabilities $0 $0 $0
    TOTAL LIABILITIES $9 482 $10 792 $12 102
    Paid-in Capital $30 000 $30 000 $30 000
    Retained Earnings $48 651 $72 636 $96 621
    Earnings $100 709 $119 555 $138 401
    TOTAL CAPITAL $189 360 $222 190 $255 020
    TOTAL LIABILITIES AND CAPITAL $198 839 $232 978 $267 117
    Net Worth $182 060 $226 240 $270 420

    8.6 Business Ratios

     Ratio Analysis
    Year 1 Year 2 Year 3 INDUSTRY PROFILE
    Sales Growth 4,35% 30,82% 63,29% 4,00%
    Percent of Total Assets
    Accounts Receivable 5,61% 4,71% 3,81% 9,70%
    Inventory 1,85% 1,82% 1,79% 9,80%
    Other Current Assets 1,75% 2,02% 2,29% 27,40%
    Total Current Assets 138,53% 150,99% 163,45% 54,60%
    Long-term Assets -9,47% -21,01% -32,55% 58,40%
    TOTAL ASSETS 100,00% 100,00% 100,00% 100,00%
    Current Liabilities 4,68% 3,04% 2,76% 27,30%
    Long-term Liabilities 0,00% 0,00% 0,00% 25,80%
    Total Liabilities 4,68% 3,04% 2,76% 54,10%
    NET WORTH 99,32% 101,04% 102,76% 44,90%
    Percent of Sales
    Sales 100,00% 100,00% 100,00% 100,00%
    Gross Margin 94,18% 93,85% 93,52% 0,00%
    Selling, General & Administrative Expenses 74,29% 71,83% 69,37% 65,20%
    Advertising Expenses 2,06% 1,11% 0,28% 1,40%
    Profit Before Interest and Taxes 26,47% 29,30% 32,13% 2,86%
    Main Ratios
    Current 25,86 29,39 32,92 1,63
    Quick 25,4 28,88 32,36 0,84
    Total Debt to Total Assets 2,68% 1,04% 0,76% 67,10%
    Pre-tax Return on Net Worth 66,83% 71,26% 75,69% 4,40%
    Pre-tax Return on Assets 64,88% 69,75% 74,62% 9,00%
    Additional Ratios Year 1 Year 2 Year 3
    Net Profit Margin 19,20% 21,16% 23,12% N.A.
    Return on Equity 47,79% 50,53% 53,27% N.A.
    Activity Ratios
    Accounts Receivable Turnover 4,56 4,56 4,56 N.A.
    Collection Days 92 99 106 N.A.
    Inventory Turnover 19,7 22,55 25,4 N.A.
    Accounts Payable Turnover 14,17 14,67 15,17 N.A.
    Payment Days 27 27 27 N.A.
    Total Asset Turnover 1,84 1,55 1,26 N.A.
    Debt Ratios
    Debt to Net Worth 0 -0,02 -0,04 N.A.
    Current Liab. to Liab. 1 1 1 N.A.
    Liquidity Ratios
    Net Working Capital $120 943 $140 664 $160 385 N.A.
    Interest Coverage 0 0 0 N.A.
    Additional Ratios
    Assets to Sales 0,45 0,48 0,51 N.A.
    Current Debt/Total Assets 4% 3% 2% N.A.
    Acid Test 23,66 27,01 30,36 N.A.
    Sales/Net Worth 1,68 1,29 0,9 N.A.
    Dividend Payout 0 0 0 N.A.

    Download Streetwear Brand Business Plan Sample in pdf

    OGS capital professional writers specialized also in themes such as starting an embroidery business, screen printing business plan, business plan for sewing company, t-shirt printing business plan, fashion company business plan, girls’ fashion business plan and many others.